PROJECT SYNOPSIS

ON
JOB SATISFACTION OF EMPLOYEES

About Micromax
Micromax Informatics Limited is one of the leading consumer electronics company in India and
the 10th largest mobile phone player in the world. Over the past decade, Micromax has pioneered
the democratization of technology in India by offering affordable innovations through their
product offerings and removing barriers for large scale adoption of advanced technologies.
Micromax is currently the 2nd largest smartphone company in India. Micromax is a brand which
is close to the heart of the youth and celebrates the vibrancies of life and empowerment
Micromax is a New Delhi; India based Telecom Company with 23 domestic offices in all the
telecom circles of India and international offices in Hong Kong, USA and now in Dubai. Besides
India, Micromax devices are sold in Nepal, Bangladesh, Middle East, Africa and parts of Latin
America.
Micromax has always been proud of being a one-point solution for their customers by providing
for Design, Development, Manufacturing, Marketing, distribution and after-sales-support of all
Micromax devices under the flagship of Micromax.
Micromax has a lot of firsts to its credit on their mystic product portfolio and was the first to
introduce:

30 days battery backup- Mobile Phones

Dual SIM/Dual Standby- Mobile Phones

Network changing capability using gravitational force- Mobile Phones

Aspirational Qwerty- mobile Phones

Operator Branded 3G- Mobile Phones

OMH, CDMA Mobile Phones

And many more

With a 360 degree advertising and marketing strategy sketched out, the company has an
optimistic outlook for the telecom consumer space. Currently present in more than 40,000 stores

across the country, the company plans to have an aggressive market incursion to reach out to its
customers through 70,000 operational stores in the coming year.
Innovation, Cost-Effective, Credible and Interesting R&D, have now become synonymous to
Micromax in the telecom vertical. Today Micromax has become a brand which people relate and
look up to for realizing their individual device preferences and other out-of-the-box solutions.
Micromax is an Indian consumer electronics company headquartered in Gurgaon, Haryana,
India. Micromax started as an IT software company in 2000 and worked on embedded platforms.
It entered the mobile handset business, and became one of the largest Indian domestic mobile
handsets company operating in low cost feature phone segments by 2010.
Micromax was incorporated as Micromax Informatics Ltd. on 29 March 2000. They started
rebranding chinese imported mobile phones in 2008 with a focus on low pricing, in order to
compete with international brands. Because of the issues of power in Dewas, Rahul Sharma saw
a PCO being powered by a truck battery and decided to launch a feature phone with longer
battery life. Micromax launched its first phone with a month long battery back-up known as X1i.
In 2011, Micromax entered the tablet market with the Funbook series. Micromax launched its
first Octa Core flagship smartphone named as Canvas Knight A350,which was a rebranded
french/chinese mobile phone known as Wiko Highwa under the tagline 'Can be Furiously Fast' in
Mar 2014. In 2014, Micromax launched its Android One smartphone known as Canvas A1.
In 2014, Micromax surpassed Samsung to become the mobile phone manufacturer shipping the
most number of phones in a single quarter in India. On 24 January 2014, Micromax became the
first Indian mobile company to start sales in Russia.
Originally, the company sourced all its products from China. However, since April 2014, they
have started manufacturing LED TVs and tablets at their facility in Rudraprayag, Uttarakhand.

Micromax Informatics Ltd.

Type

Private

Industry

Telecommunications, Consumer Electronics

Founded

Delhi, India (29 March 2000)

Rahul Sharma

Founders

Vikas Jain
Sumeet Arora
Rajesh Agarwal

Headquarters Gurgaon, Haryana, India

Area served

India, Russia, Bangladesh, Sri Lanka, Nepal

Sanjay Kapoor (Chairman)

Key people

Vineet Taneja (CEO)

Shubhodip Pal (CMO)

Products
Revenue
Slogan

Vision

Mobile phones, smartphones, tablet computers, 3G

Datacards, LED televisions
US$ 2.47 billion (2015)
"Nothing like Anything"

Our Vision is to develop innovative technologies and efficient processes that incubate newer
markets, enliven customer aspirations and continue to make Micromax a trusted market leader.

Mission
With a futuristic vision and an exhaustive R&D at its helm, Micromax has successfully generated
innovative technologies that revolutionize the telecom consumer space. Micromax is on a
mission to successfully overcome the technological barriers and keep powering life enhancing
solutions.

INTRODUCTION TO THE TOPIC:

Job satisfaction is not the same as motivation. It is more if an attitude, an internal state of the
person concerned. It could, for example, be associated with a personal feeling of achievement.
Job satisfaction is an individuals emotional reaction to the job itself. It is his attitude towards
his job.
Job satisfaction, a worker's sense of achievement and success, is generally perceived to be
directly linked to productivity as well as to personal wellbeing. Job satisfaction implies doing a
job one enjoys, doing it well, and being suitably rewarded for one's efforts. Job satisfaction
further implies enthusiasm and happiness with one's work. The Harvard Professional Group
(1998) sees job satisfaction as the keying radiant that leads to recognition, income, promotion,
and the achievement of other goals that lead to a general feeling of fulfillment.

Creating Job Satisfaction

So, how is job satisfaction created? What are the elements of a job that create job satisfaction?
Organizations can help to create job satisfaction by putting systems in place that will ensure that
workers are challenged and then rewarded for being successful. Organizations that aspire to
creating a work environment that enhances job satisfaction need to incorporate the following:

Flexible work arrangements, possibly including telecommuting

Training and other professional growth opportunities

Interesting work that offers variety and challenge and allows the worker opportunities to
"put his or her signature" on the finished product

Opportunities to use one's talents and to be creative

Opportunities to take responsibility and direct one's own work

A stable, secure work environment that includes job security/continuity

An environment in which workers are supported by an accessible supervisor who

provides timely feedback as well as congenial team members

Flexible benefits, such as child-care and exercise facilities

Up-to-date technology

Competitive salary and opportunities for promotion

RELATED ELEMENT OF LIFE SATISFACTION

Human life has become very complex and completed in now-a-days. In modern society the needs
and requirements of the people are ever increasing and ever changing. When the people are ever
increasing and ever changing, when the peoples needs are not fulfilled they become dissatisfied.
Dissatisfied people are likely to contribute very little for any purpose. Job satisfaction of
industrial workers us very important for the industry to function successfully. Apart from
managerial and technical aspects, employers can be considered as backbone of any industrial
development. To utilize their contribution they should be provided with good working conditions
to boost their job satisfaction. Any business can achieve success and peace only when the
problem of satisfaction and dissatisfaction of workers are felt understood and solved, problem of
efficiency absenteeism . Labour turnover require a social skill of understanding human problems
and dealing with them scientific investigation serves the purpose to solve the human problems in
the industry.
a) Pay.

b) The work itself.

c) Promotion
d) The work group.
e) Working condition.
f) Supervision.

IMPORTANCE TO STUDY JOB SATISFACTION

The importance to the study of job satisfaction level is very important for executives. Job
satisfaction study importance can be understood by the answer of the following question
1)

Is there room for improvement?

2)

Who is relatively more dissatisfied?

3)

What contributes to the employee satisfaction?

4)

What are the effects of negative employee attitudes?

Benefits of job satisfaction study

Job satisfaction surveys can produce positive, neutral or negative results. If planned properly
and administered, they will usually produce a number of important benefits, such as1.

It gives management an indication of general levels of satisfaction in a company. Surveys

also indicate specific areas of satisfaction or dissatisfaction as compared to employee services
and particular group of employee.

2.

It leads to valuable communication brought by a job satisfaction survey. Communication

flow in all direction as people plan the survey, take it and discuss the result. Upward
communication is especially fruitful when employee are encouraged to comment about what is
on their minds instead of merely answering questions about topics important to management.

3.

As a survey is safety value, an emotional release. A chance to things gets off. The survey
is an intangible expression of managements interest in employee welfare, which gives
employees a reason to feel better towards management.

4.

Job satisfaction surveys are a useful way to determine certain training needs.

5.

Job satisfaction surveys are useful for identifying problem that may arise, comparing the
response to several alternatives and encouraging manager to modify their original plans. Follow
up surveys allows management to evaluate the actual response to a change and study its success
or failure.

OBJECTIVES OF THE STUDY:

The objective of the study is to find out the satisfaction level of employee in Micromax
Informatics Limited

To find that whether the employees are satisfied or not.

To analyse the companys working environment.

To check the Degree of satisfaction of employees.

To find that they are satisfied with their job profile or not.

To study the relationship between the personal factors of the Employee (Income,
Designation, Educational qualification, Gender, etc.,).

RESEARCH METHODOLOGY
Research methodology is a way to systematically solve the problem. It may be understood has a
science of studying how research is done scientifically. In it we study the various steps that all
generally adopted by a researcher in studying his research problem along with the logic behind
them.
The scope of research methodology is wider than that of research method.

Meaning of Research
Research is defined as a scientific & systematic search for pertinent information on a specific
topic. Research is an art of scientific investigation. Research is a systemized effort to gain new
knowledge. It is a careful inquiry especially through search for new facts in any branch of
knowledge. The search for knowledge through objective and systematic method of finding
solution to a problem is a research.

RESEARCH DESIGN
A research is the arrangement of the conditions for the collections and analysis of the data in a
manner that aims to combine relevance to the research purpose with economy in procedure. In
fact, the research is design is the conceptual structure within which research is conducted; it
constitutes the blue print of the collection, measurement and analysis of the data. As search the
design includes an outline of what the researcher will do from writing the hypothesis and its
operational implication to the final analysis of data.
The design is such studies must be rigid and not flexible and most focus attention on the
following 2;
Research Design can be categorized as:
TYPES OF RESEARCH

EXPLORATORY
RESEARCH

DESCRIPTIVE &
DIAGNOSTIC
RESEARCH

EXPERIMENT
AL RESEARCH
DESIGN

The present study will be exploratory in nature, as it seeks to discover ideas and insight to bring
out new relationship. Research design is flexible enough to provide opportunity for considering

different aspects of problem under study. It helps in bringing into focus some inherent weakness
in enterprise regarding which in depth study can be conducted by management.
DATA COLLECTION
For any study there must be data for analysis purpose. Without data there is no means of study.
Data collection plays an important role in any study. It can be collected from various sources. I
have collected the data from two sources which are given below:
1.

Primary Data

Personal Investigation

Observation Method

Information from correspondents

Information from superiors of the organization

2.

Secondary Data

Published Sources such as Journals, Government Reports, Newspapers and Magazines

etc.

Unpublished Sources such as Company Internal reports prepare by them given to their
analyst & trainees for investigation.

Websites like Micromax Informatics Limited official site, some other sites are also
searched to find data.

Scope Of The Study

The scope of the study will be very vital. Not only the Human Resource department can use the
facts and figures of the study but also the marketing and sales department can take benefits from
the findings of the study

Scope for the sales department

The sales department can have fairly good idea about their employees, that they are satisfied or
not.

Scope for the marketing department

The marketing department can use the figures indicating that they are putting their efforts to plan
their marketing strategies to achieve their targets or not.

Scope for personnel department

Some customers have the complaints or facing problems regarding the job. So the personnel
department can use the information to make efforts to avoid such complaints.

Sample Size :Questionnaire will be filled by 200 employees of Micromax Informatics Limited
The questionnaire will be filled in the office and vital information was collected which was
then subjects to:

A pilot survey will be conducted before finalizing the questionnaire.

Data collection will also be done with the help of personal observation.

After completion of survey the data will be analyzed and conclusion will be drawn.

At the end all information will be compiled to complete the project report.

BIBLIOGRAPHY

BOOKS:

Ashwathapa K., Human Resource Management (third edition), Tata Mc Graw Hill
Publication Company Ltd.

Chhabra. , T. N. Human Resource Management, Dhanpat Rai $Co(P)Ltd. India, ninth

edition.

Kothari C.R., Research Methodology, New Delhi; New Age International

Publication, second edition.

Web-Site:WWW.MICROMAXINFO.COM

www.google.com

Questionnaire

A study on Job Satisfaction of Employees in Micromax Informatics Limited

1. Name:
2. Age:
3. Gender: Male

Female

4. Designation..
Ques1- Working hours are convenient for You1) Strongly agree 2) Agree 3) Neither agree nor disagree 4) Disagree 5) Strongly disagree
Ques2- Are You happy with my work place1) Strongly agree 2) Agree 3) Neither agree nor disagree 4) Disagree 5) Strongly disagree
Ques3- Do You feel You have too much work to do1) Strongly agree 2) Agree 3) Neither agree nor disagree 4) Disagree 5) Strongly disagree
Ques4- Safety measures provided by the company are good1) Strongly agree 2) Agree 3) Neither agree nor disagree 4) Disagree 5) Strongly disagree
Ques5- Your relationship with my supervisor is cordial1. strongly agree 2. agree 3.neither agree nor disagree 4. disagree 5. strongly disagree
Ques6- Your supervisor is not partial1. strongly agree 2. agree 3.neither agree nor disagree 4. disagree 5. strongly disagree

Ques7- Does Your supervisor consider Your ideas while taking decision1. strongly agree 2. agree 3.neither agree nor disagree 4. disagree 5. strongly disagree
Ques8- Are You satisfied with the support from Your coworkers1. strongly agree 2. Agree 3.neither agree nor disagree 4. disagree 5. strongly disagree
Ques9- People here have concern from one another and tend to help1. strongly agree 2. agree 3.neither agree nor disagree 4. disagree 5. strongly disagree
Ques10- Are You satisfied with the refreshment facility1. strongly agree 2. agree 3.neither agree nor disagree 4. disagree 5. strongly disagree
Ques11- You are provided with the rest and lunch room and they are good1. strongly agree 2. agree 3.neither agree nor disagree 4. disagree 5. strongly disagree
Ques12- The parking spaces for vehicles are satisfactory1. strongly agree 2. agree 3.neither agree nor disagree 4. disagree 5. strongly disagree
Ques13- Do You feel You are paid a fair amount for the work I do1. strongly agree 2. agree 3.neither agree nor disagree 4. disagree 5. strongly disagree
Ques14- Are You satisfied with the chances for Your promotion1. strongly agree 2. agree 3.neither agree nor disagree 4. disagree 5. strongly disagree
Ques15- Are You satisfied with the allowances provided by the organization1. strongly agree 2. agree 3.neither agree nor disagree 4. disagree 5. strongly disagree
Ques16- Do You feel Your boss motivate You to achieve the organizational goals1. strongly agree 2. agree 3.neither agree nor disagree 4. disagree 5. strongly disagree

Ques17- Does Your supervisor motivate You to increase Your efficiency at a time when You need
1. strongly agree 2. agree 3.neither agree nor disagree 4. disagree 5. strongly disagree
Ques18- Do You feel Your job little impact on the success of the company1. strongly agree 2. agree 3.neither agree nor disagree 4. disagree 5. strongly disagree
Ques19- Overall Are You satisfied with Your present job1. strongly agree 2. agree 3.neither agree nor disagree 4. disagree 5. strongly disagree