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INSTITUTE OF BUSINESS MANAGEMENT

std_18419@iobm.edu.pk
18419@iobm.edu.pk

NEW STARTUP CHALLENGES:


CHALLENGES: THE CASE OF TUNYOO

REPORT SUBMITTED BY

MANSOOR ALI SEELRO (18419)


SARANG ZAMEER (18350)
(
WALEED TARIQ (18512)
MBA (RE) 2Y

December, 2015

www.tunyoo.com

info@tunyoo.com +92
+92-3-111-886966

INSTITUTE OF BUSINESS MANAGEMENT

std_18419@iobm.edu.pk
18419@iobm.edu.pk

Preface
This report is mere a Term Report that is to be submitted to our instructor of Marketing Management.
The report carries 20 marks. Secondly, the report highlights some important practical challenges for new
entrepreneurs. The information was collected through
through online Google questionnaire from the Founder of
Tunyoo a training and consulting company. The report starts with the Introduction, the Challenges and
ends at the Way Ahead; finally an Appendix.

www.tunyoo.com

info@tunyoo.com +92
+92-3-111-886966

INSTITUTE OF BUSINESS MANAGEMENT

std_18419@iobm.edu.pk
18419@iobm.edu.pk

Acknowledgement
Many thanks Waqas Ali Tunio, Founder and CEO of Tunyoo. Mr. Tunio is having diverse exposure to
diverse industries including the topnotch MNCs. Currently he works at FFBL in tandem with operating
his own business of corporate and professional trainings especially in the field of Project Management.
He has been always an obliging peer of mine both academically as well as professionally. This work
reflects his contribution and cooperation. The next page contains his profile summary.

Mansoor Ali Seelro

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www.tunyoo.com

info@tunyoo.com +92
+92-3-111-886966

INSTITUTE OF BUSINESS MANAGEMENT

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About Waqas Ali Tunio


Professional Summary: Over half a decade of Project Management experience in Oil, Steel,
Fertilizer, Energy, Marine, Foods, Engineering and Research Projects. Experience of working
with Fortune 500 Global listed company, POSCO (World's No.1 steelmaker) and with Pakistan's
largest
est fertilizer, steel and oil industries. Leading the Project Management division at Consortia
Global with expertise in Project Management. Also serving as Graduate Research Scholar at
NUST, Pakistan.
Academic Summary: MS (Manufacturing Engineering & Management),
Management), BE (Mechanical) &
PGD (Project Management). Consortia Global's SAP Certification (PP, SD, QM & FICO).
Honors: 100% NUST Scholarship for MS program & 100% NUST R&D Scholarship for PGD
(Project Management). Top position holder throughout academic career
career (with few exceptions).
Specialties:

Project Management
Project Planning
Scheduling
Construction Management
Project Execution
SAP
Primavera 6

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www.tunyoo.com

info@tunyoo.com +92
+92-3-111-886966

INSTITUTE OF BUSINESS MANAGEMENT

std_18419@iobm.edu.pk
18419@iobm.edu.pk

TABLE OF CONTENTS
(Page numbers labeled as per pdf count)
[

Preface

Acknowledgement

ii

About Waqas Ali Tunio

iii

INTRODUCTION TO TUNYOO
TUNY

Key Offerings ...

BUSINESS PHILOSOPHY Strategies and Markets ...

The Selling Concept

The Blue Ocean Strategy

The Target Market ..

THE CHALLENGES

Low-profiled Educators ..

Importance of Training ...

Understanding of Project Management .

People with Strong Vision ...

Managing job-business
business Life ...

THE WAY AHEAD ..


..

APPENDIX

10

Why do most startups fail? ..

10

Tips for Entrepreneurs

10

www.tunyoo.com

info@tunyoo.com +92
+92-3-111-886966

INSTITUTE OF BUSINESS MANAGEMENT

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18419@iobm.edu.pk

INTRODUCTION TO TUNYOO
Tunyoo helps organizations assess how to maximize their performance and works with them to
achieve their vision. We develop and implement technology to improve our clients productivity
and efficiency and may run parts of their business. Ultimately, we enable
enable our clients to become
high-performance
performance businesses and governments.
Our "high performance business" strategy is to use our expertise in consulting, technology and
outsourcing to help clients achieve performance at higher levels so they can create su
sustainable
value for their customers and stakeholders. We use our industry and business-process
business process
knowledge, our service offering expertise and our insight into, and understanding of, emerging
technologies and new business and technology trends to formulate and
and implement solutions with
and for our clients. Our strategy is focused on helping clients improve their operational
performance, deliver their products and services more effectively and efficiently, and grow their
businesses in existing and new markets.
Increasingly, we are providing our clients highly differentiated, industry-based,
industry based, end
end-to-end
business services that combine our management consulting, technology and business process
outsourcing capabilities.
Key Offerings: Engineering & Management Consultancy,
Consultancy, Training, Project Management
Management, and
more.

www.tunyoo.com

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BUSINESS PHILOSOPHY Strategies and Markets


The Selling Concept: Tunyoo relies on and believes in selling concept.
oncept. Given lack of
understanding on the part of organizations
organ zations regarding the importance of training, outsourcing and
other forms of consultancies, Tunyoos only recourse is selling concept at least for the time
being. That is, for now Tunyoo makes and sells. Once organizations realize the edge of having
certified
ified people, trained personnel and professionally groomed workforce, itll be only then to
make the most of customer-centered
centered orientation i.e. marketing

concept. Then the focus would


be sense and make.
The Blue Ocean Strategy: In addition, Tunyoo is in a league of its own. Instead of competing
with others in the industry, Tunyoo is striving to engage in setting the pace, creating unique
products and profiting from lucrative new markets. Tunyoo calls generating that kind of
environment the blue ocean
n strategy. Tunyoo believes it is better off searching for ways to gain
"uncontested market space" than engaging in traditional competition.
The Target Market: Tunyoos target customers are all those who are in pursuit of quality and
quest of improving their business performance through training and development, consulting and
outsourcing in the fields of Engineering, Management, Supply Chain, and more with the major
focus on Project Management. The customers may belong to corporate, financial, educational,
social and IT sectors.

www.tunyoo.com

info@tunyoo.com +92
+92-3-111-886966

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THE CHALLENGES
Entrepreneurs have to face numerous challenges on the road to success, in particular with regard
to accesss to finance. All entrepreneurs will at some point feel overwhelmed with the many
responsibilities that fall on their shoulders. Lets see what challenges Tunyoo faced being a new
startup.
Low-profiled Educators: Low--profiled educators disturb the market share of those who are
high-profiled, well-educated
educated and certified. They can be ignored if a business is pursuing the blue
ocean strategy. Nevertheless, challenges and problems posed by them cannot be underestimated.
Importance of Training: In an ever changing and fast paced corporate world, training has
become an indispensable need. Training seems one of the lowest things on the priority list of
most companies. Hence, such lack of understanding poses a great challenge for Tunyoo.
Understanding of Project
ject Management: Project management has developed into a
sophisticated set of tools and techniques, which can help the managers of today to complete their
projects on time, within budget and contribute to the overall profitability of the organization.
Lack of understanding of project management in many organizations makes it challenging for
Tunyoo to market its offerings at first.
People with Strong Vision: Mere start-up
start up is nothing; any idea can be implemented. But strong
vision, foundation of the ideaa and more practical approach may be termed as the key. It is
difficult to find people with strong vision and far-sighted
far sighted approach who can be teamed up with in
relentless pursuit of perfection.
Managing job-business Life: Mr. Tunio pointed out that at times
times it becomes a bit difficult to
give time to your business in tandem with your job. But entrepreneurs are to face challenges and
have to have time management skills. Entrepreneurs are better resource allocators.

www.tunyoo.com

info@tunyoo.com +92
+92-3-111-886966

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THE WAY AHEAD


Tunyoo exists to provide practical advisory, solutions and ideas for the customers in order to
create a win-win situation. The greatest impetus for the business to grow, pointed out by Mr.
Tunio, is the understanding of importance of outsourcing the specialist job
job to the consultant and
ever growing demand for international certifications.
certifications. He argued that such an understanding
especially at organizational level may foster the growth. Mr. Tunio is of the opinion that the
business like Tunyoo (training and consulting)
consulting) might grow more if one has got widespread social
circles and relations with the relevant people. Print and online ads work, but more than that is
your sociability with the people.
For 2020, five years from now, Tunyoo is destined to become the preferred training and
consultancy organization for corporate sector in Engineering and Business Management (Project
Management, SCM, Strategy, Construction, IT, Technology, Planning, Engineering
Engineering, etc.).

www.tunyoo.com

info@tunyoo.com +92
+92-3-111-886966

INSTITUTE OF BUSINESS MANAGEMENT

std_18419@iobm.edu.pk
18419@iobm.edu.pk

APPENDIX
Why do most startups fail?
Following are the reasons identified commonly as the causes of failure of the most new startups.
Mr. Tunio too responded them as being the Strong Reasons.
1.
2.
3.
4.
5.
6.
7.
8.

Outdated business idea


Financing issues
Inappropriate market entered
Inappropriate marketing strategies
strat
Inadequate business planning
Inappropriate business location
Unforeseen glitches
Failure to keep pace with the competition

Tips for Entrepreneurs


1. An entrepreneur must possess the ability to see what others cannot see. While others see
problems, an entrepreneur must see opportunities.
2. To overcome the challenge of raising capital, an entrepreneur must develop the ability to
sell their idea and vision to potential investors.
3. An entrepreneur to make sure that their team sees the future as the
the entrepreneur see
sees.
4. To find out an efficient location that has a rapidly growing population, good road
network and other amenities at a good place.
5. In order to overcome negative mindset an entrepreneur should empower himself by
reading inspirational articles,
cles, success stories and case studies,, great books, etc.
6. In order to overcome lack of support an entrepreneur should find out a virtual group of
people in Social Media that support and promote each other.

www.tunyoo.com

info@tunyoo.com +92
+92-3-111-886966