SCHOOL OF MEDIA STUDIES

SRTM UNIVERISTY, NANDED

M.A. /M.Sc. In Electronic Media

Syllabus

The syllabus should be seen as signposts to assist in the exploration in the world Media studies.
These points in the syllabus are not mutually exclusive or linear. It aims to structure inquiries
and not to limit them. The rights of addition or deletion of some components of the syllabus lies
ultimately with the teacher of the concerned subject.

Title of the Course: M.A./M.Sc. Electronic Media

Preamble of the Syllabus:
M.A./M.Sc. In Electronic Media is one of the newly developed courses in SRTM
University. It is designed to provide in-depth understanding of contemporary
Electronic media industry. The course provides students an opportunity to explore
the horizons of Electronic Media by enabling them with technical and aesthetical
skill sets. The course is open to students regardless of their bachelor degree
background.
In the rapidly changing environment of the media and Communication, this
program introduces Students to a dynamic mix of theoretical and critical
approaches and to a range of practical experience across the sector. Students will
develop an understanding of the way content is produced and consumed in the
multi-platform and digitized environment of media industries.
Students will learn about new critical approaches being developed in order to
understand the processes of production, circulation and consumption. The course
enables students to develop their own focused area of interest. And ultimately they
can pursue their carrier in diverse fields like broadcasting to journalism, Television,
digital web production, E-content writing, and corporate communication to
advertising.
Objectives of the course:

To understand the world of Electronic Media

To train students reflect values that link the global with the local
To become well-versed in the basics of Media Studies.
To learn about the latest production techniques.
To practice and think about communication theory and research critically.
To focus on mass media in general and electronic media in particular.
Special Emphasis on recent advances in the fast changing field of Media
Comprehend Production process, techniques, resource requirements & follow
up.
Understand
process,
techniques,
resources,
aesthetic,
technical
requirements, and follow up of Television Production.
Demonstrate the applications of multimedia authoring tools for multimedia
presentations.
Develop awareness of system configuration requirements and techniques of
Audio and Video Studios.
Understand the requirements, processes, methods and techniques of
electronic media & journalism.
Develop scripts for a variety of formats popular with electronic media,
1

Develop awareness with reference to Advertising, Corporate Communication

and Marketing.
Perform web designing and production.
Develop Graphics and Animation for electronic media.
Understand media laws and ethics established for electronic media

Instructions for the Students

The students seeking admission to M.A./M.Sc. In Electronic Media course is hereby
informed that they are supposed to adhere to the following rules:
1. A minimum of 70 % attendance for lectures / practical is the pre-requisite for
grant of term.
2. There shall be tutorial / practical / surprise test / home assignment /
referencing of research papers / seminar / Media house visits / training course
as a part of internal assessment in each semester. The students are supposed to
attend all the tests.
Eligibility and Admission:
Student with any undergraduate/Bachelors degree is eligible for this course.
Admissions will be given as per the selection procedure / policies adopted by the
School, in accordance with conditions laid down by the SRTM University.
Reservation and relaxation will be as per the Government rules.
Examination:
[A] Pattern of Examination
Evaluation of Students:
1) Students will be evaluated for 125 marks for each paper. This will include end
semester examination for 50 marks and in-semester assessment for 50 marks
(internal) and external practical for 25 marks making a paper worth 5 credit.
2) Student has to obtain 40% marks in the combined examination of In-Semester
and End3) A student cannot register for third semester if s/he fails to complete the 100%
credits of the first semester.
4) Internal marks will not change. Student cannot repeat internal assessment. If
student misses internal assessment examination, s/he will have second chance
with the permission of the concerned teacher. But it will not be right of the
student. It will be the discretion of the concerned teacher and internal
departmental assessment committee.
5) There shall be revaluation of answer script of end semester examination, but not
of internal assessment papers.
6) Internal assessment answer scripts may be shown to the concerned student but
not end semester answer script.

[B] In-semester Examination:

Internal assessment for each course would be continuous and dates for each
tests/assignments will be pre-notified in the time table for teaching or placed
separately as a part of time table. Faculty members co-ordinate this activity with
the help of Head of Department
Theory/Taught Courses: Conducting only written tests should not be encouraged.
More focus should be on non-written tests. Students should be encouraged to
conduct various academic activities. A teacher must select a variety of the
procedures for internal assessment suggested like, Mid-term test, On-line
test/Computer based examination, Open book test (concerned teacher will decide
the allowed books), Tutorial, Surprise test, Oral/Viva-voce, Assignments, Review of
research paper, Seminar presentation, Journal/Lecture/Library notes etc.

M.A. /M.Sc. In Electronic Media

First Year (First Semester) 2013-14
Total Mark 625 Credits -25
Paper No
I
II
III
IV
V
Seminar
Total

University
Written
50
50
50
50
50
250
Paper No
I
II
III
IV
V

Internal
50
50
50
50
50
25
275

External
Practical
25
25
25
25
100

Total
Marks
100
125
125
125
125
625

Credits
04
05
05
05
05
01
25

Title of the Paper

Introduction to Electronic Media
Introduction to Creative Writing
E-Media
Introduction to Television Production
Communication Skills

Paper I Introduction to Electronic Media

Objectives
To acquaint student with the concept, process and communication
To enable student to appreciate the potential and limitations of Mass
communication process.
To introduce students to the world of Electronic Media
Syllabus:
Unit 1: Nature and process of human communication, functions of communication,
verbal and non-verbal communication, intra-personal, inter-personal, small group,
public and mass communication.
Unit 2: Approaches to study Communication: Indian and Western perspectives
Two schools of communication studies
Unit 3: Framework of Mass Communication: Nature and process of Mass
Communication, various issues in popular and academic discussions,
Academic origin and concerns, Media as an important social institution
Unit 4: Media in everyday life: Characteristics of TV, Newspapers, Radio, internet as
a mass medium, Introduction to New Media, Characteristics of New Media,
Traditional vs. new media, New Media and Convergence, Blogging and twittering,
Citizen journalism
Unit 5: Brief history of radio and television in India, Public and private radio
systems, FM radio, Hem radio, Introduction to public and private television
networks
References:
1.
2.
3.
4.

Keval J. Kumar - Mass Communication in India Jaico, Mumbai.

Denis McQuonil - Mass Communication Theory : An Introduction, Sage
H.R. Luthara, Indian Broadcasting
P.C. Chatterjee, Broadcasting in India.

Paper II Introduction to Creative Writing

Objectives:
To introduce the concept of creative writing
To familiarize students with the process of writing poetry, fiction & drama.
To prepare students to write for the media
To encourage students to write for publication.
Syllabus:
Unit 1: Introduction to Creative Writing
Creativity Inspiration Art Propaganda Madness, Imagination Creative
Writing / Teaching of Importance of reading
Unit 2: The Art and Craft of Writing
Familiarizing idioms, Phrases, Synonyms and antonyms, Tropes figures style,
register formal, informal usage Varieties of English language and gender
disordered languages Playing with words grammar and word order tense and
time grammatical differences.
Unit 3: Modes of creative writing
a) Fiction, non-fiction importance of history literary and popular fiction short
story and novel writing fiction for children Childrens literature.
b) Drama Plot Characterization Verbal and non verbal
Unit 4: Creative writing for the media
Opportunities for creative writing in Print media Electric Media Internet
Advertising, style and variations
References:
1 Creative Writing: A Beginners Manual by Anjana Neira Dev, Anuradha Marwah
Swati Pal, Delhi, Pearson, Longmam, 2009
2 Elements of Literature : Essay, Fiction, Poetry, Drama Film, Robert Scholes,
Nancy R Comely, Carl H. Klaus, Michael Silverman, Delhi, 2007
3 Write from the Heart: Unkenling the power of your creativity, Hal Zina Bennet
California Wew, World Library, 2001
4 A Guide to Creative writing by Sylvan Barnet, William E. Cain, New Delhi,
Pearson, 2006

Paper III E-Media

Objectives:
To make students aware of electronic medium and devices.
To introduce concepts of multimedia to students.
To develop IT skills among students.
To give students hands on training to develop websites.
Syllabus
Unit 1: Introduction to E-Media
Electronic Devices: Mobile, iPod, tablet PC, laptop, desktop, palmtop, voice recorder,
digital camera, web camera
Unit 2: MS- Office: MS-Word, MS-Power Point, MS-Excel, MS-Access
Unit 3: Multimedia File Formats: JPEG, MPEG, ZIP, RAR, OBJ, MOV, WAV, MP3,
DAT, AVI, GIF, BMP, PNG, TIF, 3GP
Unit 4: Video Conferencing: Basics, Requirements, Hardware, Software, tools,
techniques
Unit 5: Web Development Inserting, linking, editing, publishing, locating promoting
website HTML, DHTML, XML, JAVA, .NET, ASP, JavaScript/ VBScript FTP
Unit 6: Network Gaming and Animation
References:
1. HTML- Complete Reference
2. Introduction to data compression Khalid Sayood, Elsevier
3. IEEE Transactions

Paper IV Introduction to Television Production

Objectives

To inform and orient the students from various disciplines to the new field of
video production.
To equip them with the appropriate context of technology audio-visual
language- narrative and basic elements of creative and production processes
to help them to understand broader perspectives of TV video production as a
social professional practice

Syllabus
Unit 1: Nature of the moving image medium, Fundamentals and history of Cinema,
TV, Video and beyond Film and TV genre (Fiction & Non-Fiction, Advertisement,
Corporate Video, Video Art)
Unit 2: Technology and equipment application aspects and methods:
Camera: Basic Concepts, Lighting: Basic Concepts, Sound: Basic Concepts, Editing:
Basic Concepts, Graphics: Basic Concepts (Creative)
Unit 3: Idea to screen complete production process, Pre-Production, Production
and Post-Production-Panning, Organizing, Execution, Single Camera, Multiple
Camera, Studio and Location, Key Persons Technical Team, Production Team,
Management Team.
Unit 4: Screen Craft, Screen Grammar, Shooting Rules, Line of Action, Continuity
Space, Time, Position, Movement etc. Writing continuity.
References
1. G. Miller son: Basic TV Focal Press
2. Miller son: TV Scenic Designers Handbook, Focal Press

Paper V Communication Skills

Objectives:

To equip students with competence in language structure

To hone basic abilities in reading and writing and comprehension Skills to be
acquired

Syllabus:
Unit 1: Reading: Ability to Read with fluency and speed, Skimming and scanning,
Identify, collect and reorder relevant information from factual discourse, from a
given perspective or for a given purpose to isolate fact from opinion. Recognizing
aspects of language, particularly Vocabulary, Grammatical Structure and Textual
organization
Unit 2: Writing: Ability to produce language which is factual (e.g. reports, minutes,
agendas, notices)
Unit 3: Editing & Summarizing: Restatement of a given text with a view to
Shortening, summarizing, Making matter and organization more focused (easy
passages should be provided for these tasks.)
Unit 4: Oral Communication: Training in achieving: Correctness in pronunciation
and sentence stress, Communication with fluency, naturalness, confidence and
sensitivity to audience.
Unit 5: Thinking: Errors in thinking- Partialism, Time scale, Egocentricity,
Prejudices, Adversary thinking, Magnitude errors, Extremes, Concept of Left Brain
and Right thinking, Left Brain thinking-Logical, analytical and structured thinking
Title of the Books Author of the Book
Unit 6: Personality Development: Face to face communication, Body language,
Gesture and posture Personality Development, SWOT Analysis, Stress Management,
Building Positive Attitude, Eye contact, voice modulation, audience awareness,
presentation plan and verbal & non-verbal Communication. Interviews Skill, Group
Interview, Personal Interview, co-curricular activities, and extempore
References
1. Developing Communication Skill by Krishna Mohan and Meera Banerjee,
McMillan Publishers.
2. Communication Skill B.V. Pathak, Nirali Prakashan.
3. Writing Correct English Readers Digest Publication.
4. Professional Communication Skills-- S. Chand.
5. Developing Communication Skills-- Krishna Mohan, Meera Banerji.
6. Communicative Grammar and Composition-- Rajesh K. Lidiya.
9

M.A. /M.Sc. In Electronic Media

First Year (Second Semester)
2013-14
Total Mark 625 Credits -25

Paper No
VI
VII
VIII
IX
X
Seminar
Total

University
Written
50
50
50
50
50
250

Paper No
VI
VII
VIII
IX
X

Internal
50
50
50
50
50
25
275

External
Practical
25
25
25
25
100

Total
Marks
100
125
125
125
125
625

Credits
04
05
05
05
05
01
25

Title of the Paper

Writing for Electronic Media
Mass Communication Research
Information Security
Development Communication
Television Production

10

Paper VI Writing for Electronic Media

Objectives

To expose students to the various forms of media writing

To make students understand the basics of media writing by giving them
related exercises
To impart writing skills required for Broadcast, Web and similar media forms
in order to make them prospective content creator for media industry

Syllabus
Unit 1: Basic tools of Writing: Grammar, Common Grammar Problems,
Punctuation, spelling, Computer aids, words, writing with clarity
Unit 2: Style and stylebook: Accuracy, clarity brevity, Journalistic convention,
journalistic style, stylebooks
Unit 3: Writing in the Media Environment: the news culture, elements of news,
personal sources, interviewing, observation, stored source of information, deadlines,
ethical consideration
Unit 4: Writing for broadcast: selection of news, characteristics of writing, story
structure, broadcast writing style, broadcast copy preparation
Unit 5: Writing for web: characteristics of the web, demand of the audience,
characteristics of web writing, forms of writing, lateral reporting,
References
1. Writing form Mass Media by James Glen Stovall, Pearson Publication
2. Web journalism: practice and promise of a new medium by James Glen
Stovall

11

Paper VII Mass Communication Research

Objectives:
To introduce some basic concepts in research and explain their association
with development of scientific methods
To help students realize the strengths and weaknesses of scientific methods
and principles in the context of social sciences with special reference to Media
Studies
To introduce various approaches, elements, and data analysis methods used
in media research
Syllabus:
Unit 1: Science and Research Methods: Different method of knowing, Concept of
research, Nature of scientific enquiry, Historical development of research methods
Unit 2: Research in Communication: Working towards science of communication,
Early methods and models, Four stages of effect research, Main issues of researchaudience, content, effect, Applications of research in media industry
Unit 3: Approaches to Research in Communication: Reductionist and holistic,
Qualitative and Quantitative, Analytical and Descriptive, Fundamental and Applied,
One time and longitudinal
Unit 4: Research Process: The concept of research design, Research issues,
Deciding the research topic- relevance, Importance of theory, literature review,
Time, money and personnel, Aims and objectives, Approaches to research, Methods
of data collection, Analysis to conclusions
Unit 5: Sampling: Basic concept, Probability and non probability sample- concepts,
Types of probability and non probability samples, Practical guidelines for sampling
References:
1.
2.
3.
4.
5.
6.

Mass Media Research- Roger Wimmer & Joseph Dominick

Mass Communication Research Methods- Hsia H.J.
The Practice of Social Research- Babbie E. R.
Methods in Social Research- Kothari C. R.
www.indianstat.com
www.imrb.com

12

Paper VIII Information Security

Objectives
To introduce information and its management to students.
To make students aware of security measures.
To make students efficient in applying security measures to the information.
Unit 1: Information Management: File System: File Directory, FAT. Basic File
System, Hierarchical File System, Access Control Verification, Logical File System:
Sequentially Structured Records: Fixed length and Variable length. Trends in
Information Management, Traditional and Multimedia File System
Unit 2: Information Exchange: Medium: LAN, WAN, MAN, Internet.
Tools and Techniques: electronic mails, document sharing, web pages, online
documents, Devices: Cable- twisted pair, coaxial, optical fiber.
Switches- managed & unmanaged, hub, Router, wireless adapters, USB Net setter.
Unit 3: Security: What is Security? Need of security.
Network Security: Authentication and Authorization. E-mail security. Encryption
and decryption, Password, Role Defining, Track log reports. Web security, secure
socket layer, http & https, script block, history, ActiveX controls. System Security:
Intruder, Intrusion Detection, SNORT. Malicious Programs- Trap Doors, Logic
Bombs, Trojan Horses, Virus, Worm, Zombie Types of Virus- Parasitic, Memory
Resident, Boot Sector, Stealth, Polymorphic, Macro, email. Virus CountermeasuresDetection, Identification, Removal, Antivirus Techniques. Firewall- Design Principles
Types: Packet Filtering, Application Level Gateway, Circuit Level Gateway.
Unit 4: Internet Standards and Internet Society: Standardization process, IETF,
IAB, IESG, Standard Categories, NIST, NIC, ISO OSI, IEEE.
Unit 5: Cyber Journalism and Cyber Law: Introduction to Cyber Law, Cyber law
effectiveness, Measures, Case Studies, Cyber Journalism, Online Editions,
electronic news. Social Networking: Social Quotient, Social Networking Sites,
Profiles, Misuse of Social Networking Case Studies
Unit 6: Hacking: Overview of hacking, hacking methods, hacking types, Security,
Advantages of hacking, Cryptography: Introduction to Cryptography, Encryption,
Decryption, Algorithms, Keys, Virus And Countermeasures: Virus Programs, Types,
Features, Disadvantages, Counter measures, procedure, database
References:
1. Introduction to data compression Khalid Sayood, Elsevier
2. IEEE Transactions
3. www.springerlink.com

13

Paper IX Development Communication

Objectives:
To Study the concept of growth and development
To study the role of communication in socio-economic development
To give the basic knowledge of relationship between communication and
development.
To study the new trends in development with the help of communication
system.
Syllabus:
Unit 1: Development: Concept, Meaning of development, social and economic
approaches, Indicators of Development, Characteristics of developing & societies,
Unit 2: Development Communication: Meaning, Concept, Definition, Process,
Theories, Role of media in development communication, Socio-cultural and
economic barriers,
Unit 3: Agricultural Communication & Rural Development: The genesis of
agricultural extension approach system, Approaches in agricultural communication
models of agricultural extension
Unit 4: Development Support Communication: Population & family welfare, Health,
Education & society, Formal and non-formal education, Open education- National,
state level, Right to education, old age gender, Human Resource Development.
Unit 5: Environment & development: Sustainable development, Alternatives in
communication, Issues: Water, Shelter Poverty/Hunger, Food-self-sufficiency &
political sovereignty, Problems faced in development support communication
References:
1. N. Jayaweer and Amunagama (Eds.): Rethinking Development
Communication, Singapore: AMIC,
2. Duchi (Ed.): Development Communication at Grassroot Level, 3. R. Ostman
(Ed.): Communication and Indian Agriculture, New Delhi, Sage
3. U. Narula and B. W. Pearce: Development as Communication.

14

Paper X Television Production

Objectives:
To encourage, learn and assimilate the creative processes of video Production
with Aesthetic approaches.
To understand the crafts and skills of directorial practice and procedures in
generating and executing various types of video productions.
To develop the complete understanding regarding the professional practices
and techniques for the brighter professional performance
Syllabus:
Unit 1: Pre Production, Production and Post-Production planning-duties and
responsibilities of producer/director. Production techniques-video format;
documentary, serial, talk show, interview, discussion, profiles, commercials, Set
designing and make up- visualization and composition-aesthetics-directing the
actors-directing the crew.
Unit 2: Planning and Production of indoor and outdoor shootings, planning and
management of live shows.
Unit 3: Video display systems. Multi camera production, lighting systems - Lighting
methods and needs, Mike positioning and arrangements
Unit 4: Importance of backgrounds. Real and unreal backgrounds, Neutral
background. Economical setting, Location selection, Post production editing.
Unit 5: Application of Production techniques- Script, Length and style of scripts,
Story boards and components, Pre and post production techniques, Effective shots,
Footages, Special effects. Graphics and animation, Chroma Key usage and Economy
shooting methods
References:
1. The world of film or Video Production. Aesthetics and Practices - Ken
Dancyger
2. Television Program Making Everything you need to know to get started
Colin Hart.
3. Directing and Producing for Television. A Formal Approach Ivan Cury.

15

M.A. /M.Sc. In Electronic Media

First Year (Third Semester)
2013-14
Total Mark 625 Credits -25

Paper No
XI
XII
XIII
XIV
XV
Seminar
Total

University
Written
50
50
50
50
50
250

Paper No
XI
XII
XIII
XIV
XV

Internal
50
50
50
50
50
25
275

External
Practical
25
25
25
25
100

Total
Marks
100
125
125
125
125
625

Credits
04
05
05
05
05
01
25

Title of the Paper

Script Writing for TV & Radio
Broadcast Journalism
Advertising
Video Post-Production
Audio (Individual) / Video (Group) Assignment.

16

Paper XI Script Writing for TV & Radio

Objectives:
To develop a sound language capability for effective communication
To impart training of idea generation and writing it down
Developing skill of scripting for different media
To enable students perform writing for electronic media
Syllabus:
Unit 1: Language and Communication
Meaning and definition of language, perception , Audio language symbols, signs,
symbols, icons etc ,Difference between written and spoken language, Instant script
preparation , Changing trends in media language
Unit 2: Professional Scripting
Script: meaning and types of script ,Role of a scriptwriter in media ,Concept of
content and form, Process of scripting: idea formation, research, sequencing,
Opening and concluding
Unit 3: Radio Scripting and Language
Concept of spoken language, Stages of scripting and editing, Writing for different
program genre/ Adaptation, Talk, news, newsreel, documentary, drama music and
news formats
Unit 4: Television Scripting and Language
Writing for visuals and visual communication, Relationship between narration and
visuals
Writing for fictional and non-fictional programmes, Types of script- Treatment,
screen play, shooting script, break down script . Full page and split page script
References:
1. Media Writing Process by Dixit, Surya prasad
2. Television& Screen Media by Blum, Richard A
3. Media Writers guide by Nortran, WilliamVan
4. New Script Writers Journal by Johnson, Maryc
5. Basic aspects of Media Writing by Gupta, om

17

Paper XII Broadcast Journalism

Unit: 1
TV News - Historical Perspective-Beginning of TV, Channels in India, Starting of
News on TV, Historical perspective and current scenario. News Cast, time increase
for News
Unit: 2
Setting up a 24 hours News Channel, OB vans, use of OB vans, its usefulness,
Microwave Transmitter.
Unit:3
TV and Radio News rooms terms, Basic news scripts, reader, character generator,
sound bite., News Reader, Anchor, News Director, Asst. News Director, Executive
Producer, Reporter, Photographer Video Cameraman, News Reading Machine.
Unit:4
News Broadcasting, Daily News and News analysis, special events. Interviews,
weather news.
Unit:5
Ethics-Need for code of ethics for journalists. Role of Press Council. Code of
Publishing Advertisement, Code of Commercial Broadcasting, Various organizations
Ethics.

18

Paper XIII Advertising

Unit 1- Basics of advertising:
Purpose, development, nature, role in economy. International advertising scenario.
Advertising industry in India: size, major ad agencies and campaigns, social and
cultural context of Indian advertising, advertising ethics and social responsibility.
Unit 2- Advertising as Marketing Communication:
Need for integrated communications. Importance of, and role in marketing mix,
Advertising goals and strategies: advertising and sales promotion goals.
Segmentation and positioning strategies, niche marketing. Brand management and
building brand equity, developing brand personality.
Unit 3-Types of advertising:
Advertising in different product categories: consumer, industrial, corporate, service,
financial, social marketing etc. Different advertising media and their comparative
strengths and weaknesses. Structure of an ad agency, types of ad agencies.
Unit 4- Advertising Planning and execution:
Brand positioning. Importance of research inputsmarket research, situation
analysis, consumer behavior etc. Developing message strategy, media strategy.
Preparing advertising plan. Media planning, media buying.
Unit 5- Advertising Creativity:
Creative brief. Elements of good advertising. Copy and art. Importance of visual
thinking. Appeals and promises. Importance of design and layout. Use of
typography, graphics etc.
Unit 6: Copywriting:
Writing ad copy for different media. Types of headlines and body copy, slogans;
taglines. Translation of copy. Writing for brochures, mailers etc.
References:
1. Consumer behaviour -Schikkman Kanuk
2. Consumer market demographics in India - Edited byS.L.Rao
3. Consumer behaviour -Walker
4. Understanding your customer -R.Woodruff and S.F.Gardial
5. Essentials of Business Communication - R.Pal and Kolahalli
6. Advertising Management- Batra, Myers & Aaker
7. Advertising and Promotion: S.A.Chunawalla

19

Paper XIV Video Post-Production

Unit:1
Basic transition devices-Cut, Dissolve, Wipe, Fade; Switching or Instantaneous Editing;
Basic Switching operations---Cut or take, Dissolve, Super, Fade, Special effects; PCR
configuration: Switcher, CCU, Control cables, Monitors, Audio Mixer, Waveform monitor
and Vectroscope.
Unit:2
Linear and Non-linear Editing, on-line and off-line editing, in cam edit. Principles of editingMatching actions, Continuity, Matching Tone, Cut in , Cut away, Jump cut, compression
and expansion of time. Ingesting footage, making a project file, Project setting, Timeline
operations, various project windows: canvas, transitions, effects, Filters and Toolbar.
Unit:3
Visual Effects; Standard Electronic effectsSuperimposition, Chroma Key; Digital Video
Effects, inserting graphics and images; Motion; Multi-images.
Unit:4
Direction; From Script to screen; Director's roles---Director as visualiser; artist,
Psychologist, Technical Advisor, Cameraperson and Editor; Director as Central Coordinator &
Crises Manager; Single - Camera direction, Multi-camera direction.
References
1.Nonlinear Editing :Media Mannel; Morris, Patrick, Published 1999 Focal Press
2.Writing and Producing Television News: Gormly, Eric K, Ames, Iowa: Blackwell Publishing
3.Editing Today: Smith, Ron F. & O'Connell, L.M, Blackwell Publishing
4.Television Production Handbook: Zettl, Herbert Published 2005, Thomson Wadsworth

20

Paper XV Audio (Individual) / Video (Group) Assignment

In this paper, Students are expected to undertake Group production assignment. Students will be
evaluated on the basis of final production outcome and their participation in preproduction,
production and post-production activities.

21

M.A. /M.Sc. In Electronic Media

First Year (Fourth Semester)
2013-14
Total Mark 625 Credits -25

Paper No
XI
XII
XIII
XIV
XV
Seminar
Total

University
Written
50
50
50
50
50
250

Paper No
XVI
XVII
XVIII
XIX
XX

Internal
50
50
50
50
50
25
275

External
Practical
25
25
25
25
100

Total
Marks
125
100
125
125
125
625

Credits
05
04
05
05
05
01
25

Title of the Paper

Advanced Television Production
Script Writing

Audience Measurement and Television Programming

Public Relations
Video Production Portfolio

22

Paper XVI Advanced Television Production

Unit:1
Creative Production Techniques: Shot by Shot method, Master shot method, Planning for
unscripted.
Unit:2
Directing Single Camera: Setup, Shooting Directing Multi Camera: Floor Plan, Positioning
Camera, Making setup, Taking-Directing
Unit:3
Director and Actor: Talent Hunting, Search, Agency, Auditions Skill in Handling the actors,
Handling of non-actors Interview Techniques
Unit:4
Grammar of acting complete process, final result, rapport, Body language, Dialogue, Inner life.
Directorial Practice and Techniques: Composing Shot- Spatial Connections, Line Force Dynamics

Reference Books
G. Miller son: Basic TV Focal Press
Miller son: TV Scenic Designers Handbook, Focal Press
Karel Reisz, Gavin Millar: The Technique of Film Editing
Michael Rabiger : Directing Film Technique Aesthetics

23

Paper XVII Script Writing

Unit 1 Writing for the Screen

The Nature and Characteristics of Media Writing, Literary text v/s text written for the
screen.
Unit 2. The Core of Screen Writing: Genesis of an Idea
Conscious attention to surroundings/Listening carefully, reading, observing, writing a
diary regularly, The Concept diary
Unit 3. Basic structure of Story
Chain of cause-effect event structure, Beginning-middle-end (character-settingproblem-resolution)
Difference between- writing with words (literature) & writing for visual medium,
Forming familiar associations with the written word: Short Story = short film, Novel =
feature film, Research paper/essay (with human touch) = documentary, Writing
circularly (not sequentially) & writing linearly (in a sequence)
Unit 4. Form
Story, Plot Order, Narrative, Types of Narrative, Concept treatment, The First draft
Unit 5. Format: Fiction, Non-Fiction
What is a scene? What is a Unit? (Fiction v/s Non-Fiction),The Scene/Unit Skeletal
Structure, Scene Flow/ Unit Sequence, Into. To Celtex /final draft.
References:
1. Lagos Egri- Writing for Television
2. Millard Robert- Writing for Television and Radio
3. James Thomas-Script analysis for Actors, Directors and Designers
4. Charles Waiwrigth Television Copywriter

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Paper XVIII Audience Measurement and Television Programming

Unit 1
Understanding Mass Audience: Concept, Evolution of the concept (from passive
receiver to active audience), Characteristics of mass audience, Agencies interested in
audience measurement, Why they want to know the audiences
Unit 2
Audience Measurement Systems: History of audience measurement systems, Need of
audience measurement systems, Evolution of audience measurement systems
Unit 3
Audience Measurement In India: Brief History of audience measurement in India, TAM,
NRS/IRS, RAM, WAM
Unit 4
Concepts and Issues In Audience Measurement: TRP (meaning and importance), GRP
(meaning and importance), Cume (meaning and importance), Frequency (meaning and
importance)
Unit 5
Scope and Limitation of Audience Measurement Systems: Methodological problems,
Structural lacunas, Why measurement systems dominate industry
Unit 6
Programming For Television: Day-Parting for GECs, Concept of Programming, Process
of programming, Generic structure of programming department in GECs, Scheduling
as a concept and types of scheduling, Programming as a regulator for Audience flow
Resources:
1) Audience analysis by McQuil Dennis (Sage publication)
2) Mass Communication Theory by McQuil Dennis (Sage publication)
3) Mass Communication in India by Kumar Kewal (Jaico Publication)
4) www.Indiantelevision.com
5) www.imrbint.com
6) www.tamindia.com

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Paper XIX Public Relations

Unit 1- Understanding PR: Definitions, purpose and utility; relevance to

democratic society.
Difference between PR, advertising and propaganda. Status of PR in India. Ethics
and legalities of the new digital world. Publics of PR- internal, external. Different
ways to address them. Concept of Communication audit.
Unit 2- Role of PR in different sectors: government, corporate, defence
establishments, educational institutions, hospitals, individuals, political parties,
trade and commercial organizations, professional associations, labour unions NGOs
etc.
Unit 3- Types of PR: Internal/external, publics of PR, communication audit;
qualities required of a PR professional, role and responsibilities of PR professional;
in-house PR department, PR consultancy
Unit 4- PR Tools: Internal: house journals, bulletin boards, events, mailing groups,
social networking sites; External: exhibitions, trade fairs, external journals, media
publicity. Traditional modes of communication (yatra, melas etc.), campaigns,
movements etc. Programmes and events, CSR projects; PR during crisis: some
recent case studies.
Unit 5- Media Relations as a PR function: Importance of media publicity in PR.
Necessity and ways of building and maintaining media relations, organizing press
conferences and visits; writing press releases and arranging other publicity material
(audio, video, CDs, etc.), citizen journalism
Unit 6- Social media: blogging, LinkedIn, Facebook, Twitter etc. and use of the
Internet. Websites: a toll for faster dissemination of information, photographs and
A/V material.

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Paper XX Video Production Portfolio

In this paper, Students are expected to undertake a Individual production project (mostly nonfiction). Students will be evaluated on the basis of final production outcome and their participation
in preproduction, production and post-production activities.

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