Introduction

A. Background, Products, &/or services of this industry (and company, if

appropriate)
B. History of this industry & its life cycle status
C. Industry growth direction
D. Industry revenues and profitability
E. Strategic issues & questions that could influence the future problems and
opportunities of firms in this industry

Objectives of this study

F. Motivation or purpose for the study (e.g., interest in renewable fuels for
automobiles, why you picked this industry segment/company to research)
G. Research question (in your case you are asking the research question would
this be a good industry segment/company for me to work in). You may
expand upon this, but this will be a required research question. Other
questions might include "What are the likely future opportunities for
development and use of renewable fuels in automobiles, given the growth of
hybrid & electric engines?").
H. Strategic issues (Ex.: which market segment or industry group will be the
most attractive in terms of growth and demand for people with my aptitudes &
skills?)

Literature Review
I. Introduction: Students are to illustrate the major topics that are included in the
Literature Review along with rationale for using them.
J. Body of the review: This section should contain information that has been
captured from secondary sources that will create value for the understanding
of this topic and analysis of same. This information should be relevant to the
study and enhance the understanding of the issues of importance that are
contained in this outline and other issues as deemed necessary by the student

and instructor. This section will not replace the information contained in the
Findings Section of this paper, it will serve to supplement and clarify other
issues of relevance.
K. Review: A review of the main points that were discovered in a format that is
focused and that offers a quick understanding of the information presented in
the Body.
Instructors Note I would expect a minimum of seven sources discussed in your
literature review. This sources need to be scholarly. Peer reviewed sources are the best.

Findings
L. Driving forces of change
M. Relevant economic trends & forecasts
N. Market trends & forecasts
O. Industry analysis
o

Major Competitors

Is the industry concentrated or fragmented?

Herfindahl-Hirschman Index Analysis

BCG Matrix & Explanation

Ansoffs Matrix & Explanation

Five Forces Analysis

Critical Success Factors

P. Summary of Findings
Conclusions & Recommendations
Q. Resolutions of research question and strategic issues
R. Industry attractiveness for stakeholders
S. Does this industry segment or company fit you needs? Compare the eight
things you said were important to you at the beginning of this course with you

research and draw a conclusion if this industry segment/company is a good

match for you.