SUCCESS STORIES

SUCCESSFUL BUSINESSES IN THE VISAYAS AND MINDANAO

MONDAY, SEPTEMBER 18, 2006

Julie's Bakeshop
Julies Bakeshop was established in January 6, 1981 as a mom-and-pop type of
business by Rodrigo and Julia Gandionco, at Wireless, Mandaue City, just north of
Cebu City.

Originally, the intention was for the bakeshop to augment the bread requirements of
the familys canteen business. However, in just six months, another branch was
opened near Aznar Coliseum, at a suburb area of Cebu City.

Julies Bakeshop quickly established branches all over Cebu City and its neighboring
towns. Customers for hot, oven-fresh bread grew with each successive bakeshop
opened.

In 1982, the first branch outside Cebu was opened in Iloilo.With just a little over Php
10, 000 as initial capitalization, Julies Bakeshop expanded to become one of the
Philippines largest bakery chains.

It now has over 300 branches and outlets nationwide, expanding its reach from as
far north as Laoag City to Zamboanga City in the south.

To date, Rodrigo and Julia Gandionco, and their six children, share the management
of these bakeries with over 91 franchisees.

In 1984, RJ Commodities was established as a central warehouse for Julies

Bakeshop. It ensured a steady supply of quality ingredients and bakery supplies for
the business.

The main hub of its operation was in the Visayas and Mindanao.With the increasing
demand to service Metro Manila and Luzon Julies Bakeshop opened a warehouse in
Mangahan, Pasig City in June 2001.

By mid-2002, another branch was established in Davao City to service the bakeries
in the southern island of Mindanao.

On July 1, 2003, RJ Commodities was merged with Julies Franchise Corporation.

Today RJ Commodities is known as Supply and Logistics Division with a more

developed and improved service system.

In 1999, Julies Franchise Corporation (JFC) was organized to provide full

management support to the franchisees.

JFC is manned by professionals to provide support in marketing, operations,

construction, accounting, franchise development, and human resource
development. It has a fully operational laboratory, under a research and
development department, to continuously improve on over 200 varieties of bread
and other bakery products that respond to the need of the market.

Julie's Bakeshop started the concept of allowing the customers to see how the
breads were being made by removing the wall that separates the display counter
from the baking area.

It has grown rapidly since its establishment in 1981. With 223 branches nationwide,
its flour consumption amounts to over 2,000 bags a day.

Presently, Jullie's is the country's biggest network of neighborhood bakery.

In 1999, it garnered the very first Success Story of the Year award given by the
Cebu Chamber of Commerce and Industry.