How to Promote our New Product & Marketing Activities

Getting a new product out for customers to see and try out is the first step in selling that
product successfully. Even the best product will do little good for the public if they do not
know it exists. Therefore, we must utilize various marketing techniques to guarantee that
the right audience knows about the product and that they receive the knowledge as
effectively as possible. Fortunately, there are a number of fairly simple marketing
opportunities for spreading the word and ensuring sales.

Step 1
Offer promotional products. The majority of people love freebies, and creating an event at
which we will give a sneak peak about our new products .In addition, a promotional event
will create an opportunity for us to send out a press release about the event--as well as the
product--and thus utilize the local media outlets, such as newspapers and news programs,
for getting the word to the public.

Step 2
Order printed promotional material that shares information about the products. Printed
promotional material can range from simple flyers to more elaborate pamphlets that detail
product specifications. In addition, business cards can be an excellent marketing tool. And
we will be sure to hand out as many of these printed promotional items as possible, to reach
the widest desired audience.

Step 3
Creating sample sizes of products and offer them to those who can review the products and
offer feedback or a positive response. Focus on sending the samples to those with credibility
in the industry, such as professionals or experts whose feedback will have more effect on
convincing customers to try the product.

Step 4
Collecting testimonials from customers who have used and enjoyed the product.
Testimonials can be a powerful tool for convincing potential customers to take the plunge,

because they create the link between customers who trust the opinions of others like
themselves. Suppose, for instance, that we have designed and are marketing a new range of
hand lotion. Testimonials from customers can be powerful for persuading others to pass by
more familiar names to use our product.

Step 5
Hoarding and big banners advertisements on the roads so to grasp everyones attention
and mind.That will give idea to the crowd what is new in the market and will come to gather
more knowledge about the product.

Step 6
Social media is also very good toold that will help in promotion as we can create a website
where all our customers:existing and new will be able to receive all the updates and
information about the new product with details,pictures and animation.

Step 7
Door to door can also be a good option where our representatives will personally go to the
maximum number of people and will make them aware about our new launch ,its prices
,availability ,etc.

Step 8
Word of mouth also will help in abundance as this spreads very fast and creates buzz that
will pick fire in the town about the new release and consumers will get attracted to it and will
take chance of experiencing it.

RETAILER SUPPORT
TRUST

What really distinguishes trusting from distrusting relationships is the ability

of the parties to make a leap of faith: they believe that each is interested in
the others welfare and that neither will act without first considering the
actions impact on the other.
Because of shifts in competitive dynamics in recent years, many companies
are growing increasingly concerned about the level of faith that their
distribution channel partners have in them.
INTERDEPENDENCE
In one study, Scheer, Steenkamp, and I separated more than 400
manufacturer-retailer relationships into four categories of differing levels of
interdependence. On average, a companys level of trust and its satisfaction

with the relationship (as measured on the 1-to-7 scale) were the highest and
the level of perceived conflict was lowest in the relationships in which there
was a high level of interdependence. If one thinks about it, this finding is
logical. Effective relationships require both parties to make contributions. A
hostage company often will try to reduce its dependence on its partner, an
effort that only moves the relationship into the apathy quadrant. A hostage
would gain much more by becoming a more valuable resource to the partner,
thereby moving the relationship toward the high interdependence quadrant.
Although people in many societies are socialized to prize independence, selfsufficiency, and unilateral control, no company is an island. Effective
companies build networks based on interdependence.
Although I advocate relationships based on trust, I recognize that there are
underlying tensions in any manufacturer-retailer relationship. The trust
strategy works only with those partners that are willing to play the trust
game. Furthermore, regardless of how deeply two partners trust each other,
there will always be areas of difference because the two parties inevitably
will have some goals that are different.
BILATERAL COMMUNICATION
The more powerful party is willing to engage in two-way communication with
its partners. Marks & Spencer views an open and honest dialogue as a sign of
a healthy relationship and encourages its suppliers to be proactive and frank
in pointing out the companys weaknesses. It has a number of procedures in
place to encourage such communication. The CEO of Marks & Spencer meets
his counterparts in suppliers organizations periodically. Regular suppliers are
given a keycard to enter Marks & Spencers head offices, enabling them to
drop by at any time to discuss issues. Although most make appointments
first, having the card makes them feel that they are members of the Marks &
Spencer family. In addition, Marks & Spencer organizes joint trips with its
suppliers to trade shows and to visit foreign suppliers of raw materials. The
trips enhance mutual understanding and help both parties identify new
products that they could develop together.
Other companies have different practices to solicit input from partners.
IMPARTIALITY
The more powerful party deals with channel partners equitably. Although it is
impossible to treat all channel partners identically, it is important to give
partners equitable opportunities. When Marks & Spencer has multiple
manufacturers supplying a single product category, it attempts to ensure
that everyone gets a fair share of the business. It also tries to minimize
major changes in the volume of business awarded to suppliers from one year
to the next. Any major shifts take place only over a period of years, so that

suppliers have time to adjust their production capacities and do not feel
unfairly treated.