Beruflich Dokumente
Kultur Dokumente
Practices in Organized
Retail and Kirana Stores
Submitted By:-
Group 22, Section C
Xavier Institute of
Management, Bhubaneswar
Anuj Das (U109107)
Anup Merkap (U109108)
Ashutosh Didwania (U109109)
Binay Prasanna Jena
(U109110)
Biswajit Ku Mahapatra
(u109111)
Chiranjit Mandhata (U109112)
Procurement and Inventory Practices at Organised Retail and Kirana Stores
Contents_______________________________________________________________________
____________________________
Acknowledgement................................................................................
..........................................3
Inventory.............................................................................................
...........................................4
Inventory
Costs...................................................................................................
............................4
Inventory
Systems...............................................................................................
............................5
Multi-period Inventory
Model...................................................................................................
......5
Price Break
Models.................................................................................................
........................6
Retail...................................................................................................
...........................................6
What is
Retail?.................................................................................................
...............................6
Stages of
Retailing..............................................................................................
.............................6
Types of
Retailing..............................................................................................
..............................6
Operations Management - II
Procurement and Inventory Practices at Organised Retail and Kirana Stores
Recommendations: The
World...................................................................................................
.....9
Customised Information
System.................................................................................................
....9
Introduction of CRM
software...............................................................................................
..........9
Acknowledgement
We extend our grateful thanks to all those who have helped us in our
project related to inventory management practices of kirana stores and
organized retail. First of all, we would like to thank our Operation
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Next, we would like to thank Kirana store co-owner Mr. Prashant Kumar
Panda (Panda Variety Store, Maitri Vihar) and Organized retail outlet ‘The
World’ employees [Mr.Sudhanshu Sekhar Padhi, Purchase Manager, The
World, Bhubaneswar] who helped us in due fact gathering step, without
whose help and contribution our project would not have been possible.
Lastly we would like to thank all the people who helped us throughout this
project.
Inventory
Inventory is the stock of any item or resource in an organization. An inventory
system is the set of policies and controls that monitor levels of inventory and
determine what levels should be maintained, when stock should be replenished
Operations Management - II
Procurement and Inventory Practices at Organised Retail and Kirana Stores
and how large the orders should be. All firms maintain a supply of inventory for
the following reasons:
Inventory Costs
3. Ordering Costs: This cost refers to the managerial and clerical costs to
prepare the purchase or production order. Ordering costs include all the
details such as counting items and calculating order quantities. The costs
associated with maintenance of the system needed to track orders are
also included in ordering costs.
4. Shortage Costs: When the stock of an item is depleted, an order for that
item must either wait until the stock is replenished or be cancelled. There
is a trade-off between carrying stock to satisfy demand and the costs
Operations Management - II
Procurement and Inventory Practices at Organised Retail and Kirana Stores
Inventory Systems
This type of problem is related to the fact that we have a product that has a high
degree of perishability or obsolescence. At the end of the period the product has
either sold out or there is a surplus of unsold items which will be sold for a
salvage value. A penalty might be associated with under-ordering as well as
when we over-order.
Multi period inventory systems are designed to ensure that an item will be
available throughout the year. Usually, the item will be ordered multiple times
throughout the year, where the logic in the system dictates the actual quantity
ordered and the timing of the year.
Fixed order quantity models attempt to determine the specific point at which an
order will be placed and the size of that order (Q). That is why it is called a Q-
model. The order point is always a specified number of units. An order of size Q
Operations Management - II
Procurement and Inventory Practices at Organised Retail and Kirana Stores
is ordered when the inventory available reaches a particular point. The optimal
quantity to be ordered is known as Economic Order Quantity (EOQ).
In this system, inventory is counted only at particular times, such as every week
or every month. Counting inventory and placing orders periodically is done in
such situations. These models generate order quantities that vary from period to
period, depending on usage rates. These require a higher level of safety stock
than a fixed order quantity system.
Price break models deal with the fact that the selling price of an item varies with
order size.
Retail
What is Retail?
The everyday definition of retail can be described as the act of selling of goods
and merchandise from a fixed location. In other words retailing is a distribution
channel function where the retailing organization will buy products from certain
manufacturers and then sell it directly to consumers. A retailer is a reseller from
which a consumer purchases products.
Stages of Retailing
• Logistics Partners
• Warehouse
• Distribution Centers
• Stores
• Customers
Types of Retailing
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McDonald's and other organized retailers have reached across the world sharing
their retailing expertise.
The unorganized mom and pop retailers and independent retailers continue to
fulfill a need. The organized retailing giants are trading organizational expertise
for a share of the markets across the world.
With a total floor area of 25000 sq ft and spread over 4 floors, The World
employs 32 floor staff (including a supervisor for each floor). The basement of
the mall is used for the purpose of stocking of FMCG goods as well as housing
the purchase office of the mall. For stocking of non-FMCG (primarily garments,
shoes and home furnishings), the mall has a separate warehouse at Mancheswar,
Bhubaneswar. 6 persons (excluding the mall Purchase Manager) are employed
in the basement for stock receipt, stacking, categorising, barcoding and carrying
goods to shelves. The warehouse (at Mancheswar) employs 16 personnel - 10 of
whom are dedicated for barcoding, stacking, logistics and transportation of non-
Operations Management - II
Procurement and Inventory Practices at Organised Retail and Kirana Stores
FMCG goods (rest people handle relationships, accounts, management and co-
ordination responsibilities). The warehouse serves the inventory needs of mall at
Berhampur.
Regarding procurement and inventory practices for the mall, the products have
been divided into two broad categories (on the basis of marked difference in
procurement, sourcing and storing practices) – FMCG and non- FMCG items.
Fixed Time Period Model – weekly replenishment of stock along with periodic
review- daily and fixed order quantity practice is being used primarily as part of
its inventory policy. Each manufacturing unit had its own (or contracted)
carrying and forwarding agent to deal with state’s distributor. Sales
representatives of these distributors used to pay weekly visits (not necessarily
on same day for all distributors). Say, HULs sales representative visits on
Tuesdays, then P&G’s visits mall’s purchase department on weekly basis on
Wednesdays. Each floor has a floor level meeting each morning to discuss
customer issues and past day’s updates. Each morning the category wise indent
figures are sent to purchase department (although weekly replenishment policy
is followed, still daily review of indent figures is done to identify whether any
category/brand/SKU specific purchase order is to be issued). Stocks are
replenished with a day’s lead time. Sales for certain products are done by
manufacturer’s own staff/ sales force, while greater margins or offers are sought
on display or promotional hoardings. Minimum Base Quantity method of
identifying the re-order point is practised. The MBQ model adopted was category
specific. For eg. – for certain categories the MBQ level was decided based on
shelf-space and for some it was a proportion of number of SKUs on shelf.
Complan for instance had MBQ level of 2/3rd of shelfspace (=18 X500 gm tins)
Scanning of daily indents identified MBQ levels if any, indicative of any sales
trends, category/SKU specific preferences and accordingly stocking up inventory
to avoid any loss of customer. Sales of products/brand enjoying promotional
offers are normally comparatively higher than non-promotional products/
categories. Normally FIFO method is followed while maintaining inventory,
however in case of any failures to clear out old stock is replaced with distributor,
if identified within stipulated time. For certain items with less demand, and
unwillingness of being replaced by distributor – stock of such goods is normally
cleared out with promotional offers, with minimal margins on such sales. Items
are stacked on the basement after shelving SKUs (category/shelf size specific
quantities).Random sampling to check for any defective pieces in the lot or
verification of expiry date is done while receiving the stock from the distributor.
Occasionally these items stacked in the basement run the risk of pilferage or
damage due to rodents or weather or human negligence. Payment for the
purchase orders made may vary from 7 days to a month’s credit depending on
relationship with distributor and latter’s policy. Order quantities are normally
fixed exceptions being observed. Inventory stocks are inflated during peak
demand seasons like marriages or festivals – depending on customer’s
preferences for particular product categories during the season.
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The existing stock-tracking system in place while being effective clearly lacks
an efficient software driven Order Processing/ Tracking Sytem to support and
facilitate it. Generally the routine checks of stocks sold and the stocks remaining
are done daily, at the end of day’s operations. Though this ensures a more or
less accurate picture of the expected business and forecasting the segment
relative sales, there have been instances which necessitate a computerised and
real time stock tracking system. For example, when the recent Youth Festival
was held near Kalinga Stadium, loads of youngsters exhausted the Store’s soft
drinks and aerated water stocks. And there was no way the Store could replenish
the stocks at such short notice and many customers were turned down. So while
the existing barcode system gives an exact idea of Stock figures on days of
routine demand, it cannot handle sudden spurt in demand or any other sporadic
changes in day’s sales. Thus a Sale Tracking System if implemented will send
alerts about product categories at each two-hour intervals – thus triggering any
purchase orders or any adhoc measures if required. This would help identify
customer preferences during particular period of year. Again the expiry date of
products could be fed into the system so that replacement of stocks can be done
prior to expiry of products than after it. Again floor managers can independently
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keep track of the sales on their floor as this would minimise the time than taking
complete stock of products across all floors. It can also keep track of customer’s
purchase tendencies as well as staffing considerations by keeping track of
footfall count and its trends during the day.
While on the outset CRM seems to be a purely marketing gimmick, it can actually
aid in optimisation of the organisation’s inventory management practises. Given
the cut-throat competition existing in the Retail sector in Bhubaneswar market,
profits are often hard to come by. Low barriers to entry and the ease with which
competitors copy services undermine differentiation. The CRM software would
help not only improve the store’s relationship with the customer, the only
defensible competitive advantage it would also generate customer loyalty that
would translate into reduced price competition. Also predictable buying patterns
would reduce distribution costs, reduce inventory holding costs and spoilage. It
also serves to extend product life cycle as only those goods that the regular
customers want are stocked in large numbers. For example, the sale of Amul
Butter is quite low in The World as compared to say, Big Bazaar. But the apparels
section shows relatively stronger sales. So CRM software would aid in Business
Intelligence and ably support customised information system.
The Store’s warehouse though adequately stocked is quite far from the store
being located in Mancheswar. So though its a sound strategy to hold bulk
amounts of clothing accessories and products with longer shelf life, its not
feasible to stock perishable items or FMCG goods at the warehouse. Instead they
are stocked at Basement Storage Space. However the space in the basement
hasn’t been optimally utilised with space being allocated for Parking and Toilets.
The Office and its administrative centre on the other hand is located at
Rasulgarh. This hampers taking on-the-spot decisions or keeping ready tab on
purchase orders to be placed. Because it has often been seen that discrepancies
exist in the cumulative figure of sales based on Salesmen’s feedback and the
barcode generated stock figures. In such scenario its imperative to shift the
office to basement and hence better utilisation of the space as well as keep
better tabs on the day’s operations and also prompt deal negotiation with
Product suppliers as well as customers ordering in bulk.
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In segments like Beauty Care products, the company stations its own salesmen
to sell them. So this could be utilised as a strategy where separate store Space is
given to the companies on rent and the company’s salesmen themselves can
keep a track of the stocks transactions. This would make it easier or the store to
negotiate with individual companies as per the specific quantity of stocks that
needs to be ordered and also determine the safety stock requirements of that
company’s product line more accurately. So in all those places where its
possible, segment wise stocking of goods can be usurped by Company relative
stocking arrangement.
The shop with an area of 25 X 12 sq. feet is co-owned by two brothers who take
turns to take care of the shop. They have hired no other employee and take care
of the business all by themselves. When we visited the shop, younger of the
two, Mr. Prashant Kumar Panda was at the store and helped us understand his
operational strategy stressing on the procurement process and the inventory
management method used.
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Food and beverage: rice, pulses, flour, oil, salt, spices, biscuits, chocolates, soft
drinks, fruit juices, ketchups, noodles and other ready-to-cook-ready-to-eat food
products, milk, bread, cakes and other dairy and bakery products.
Others : Home appliances and decorative items, SIM cards of various cellular
operators.
They bought all these varieties of items from multiple distributors. The
procurement of the items was done using the fixed period model. All the
distributors send their sales representative once a week to the store. For
example, the representative from Proctar & Gamble visits the store every
Thursday. Other distributors send their representatives on other days of the
week. The store-owner, if he feels the need of replenishment, places an order to
the distributor. The order quantity is based on his estimation and hence may not
guarantee a correct order quantity all the time. The lead time for the orders to
be delivered is generally within two days. While some distributors supply the
orders the very same day in the evening after getting the order in the morning,
others like HUL take two days while P & G products reach the shop the next day
of placing the orders. The payment of the orders is mostly done after seven days
of delivery of the order, in case of HUL the payment is done after 15 days. The
bakery and dairy products are, on the other hand, procured and sold on a daily
basis. The shop owner estimated the fill rate to be that of one week. Though
hardly any major inspection is done during delivery of the orders, thanks to the
trust on the distributors, the damaged items, if found then, are immediately
replaced or are simply returned back to the distributor.
The procured items are stored inside the store. There is no separate
arrangement for storing the inventory. The shelf space is filled up by most of the
products while others find some place for them on the floor. Some of the
cosmetics and other products are provided attractive self-spaces which they get
when the company pays the shop-owner extra charges for the special display of
their products. The cartons of inventory are kept inside the same shop in such a
manner that they don’t block the customer’s view of the shelves. Some of the
cartons are also placed outside the store only to be brought in during the closing
of the shop. Normally, the stocks of the goods ordered lasts a period of one
week. During this period there are possibility of damage of products by the pests
and rats. In this case, the products are either replaced by the distributor or the
shop owner tries to sell any such damaged products with a discount offer on its
sales, or simply consider it as a loss. If the product however, crosses its expiry
date it is duly replaced by another one by the distributor. In case of dairy and
bakery products, if they remain unsold for a couple of days, they are also
returned to the distributor. Thus, the shop owner hardly loses any money on
inventory not being sold off. Similarly, if an item runs out of stock and the
customer asks for it, the shop owner admitted to convince him to buy a similar
item rather than waiting for the particular item to arrive. For example, if a
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customer asks for Maggi and the seller doesn’t have any packet of Maggi left, he
would rather suggest the customer to try another noodle rather than going to
other shops for the desired product. Thus, the shop owner claimed that it is the
shop owner and the customer’s relation with the shop owner that is a more
influencing factor than the product or the brand. It is this trust that even prompts
to sell the product on credit to the customers. Generally, the demand for the
product is high during the first week of the month.
Also, these days, with the government and public sector employees getting their
salary in the last week of the month itself, the demand again increases during
this period. Hence, Mr. Panda said that he orders a higher amount of the items
during these two weeks while the order quantity and the demand drops in the
middle weeks of a month. Again during special poojas and other festive
occasions the sales increase and he ensures prevention of stock outs by ordering
more in these occasions.
Thus this is how the procurement process and inventory management operates
in a kirana shop as observed by the group.
The current lay out in the Kirana shop is highly disorganized. There is no
systematic inventory control system being followed in the shop as a result of
which there is huge amount of unaccountable cost incurred by the shop
owner which he is not aware of. The loss may be in the form of unsatisfied
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Procurement and Inventory Practices at Organised Retail and Kirana Stores
The items are grouped on the basis of annual sales volume, in order to find
out the small number of items that will generate the maximum profit. It is a
form of Pareto analysis and it gives us an insight as to what should be the
different levels of significance of the range of items and how they should be
handled or controlled differently.
Now once we identify the Category A products we can safely assume a constant
greater demand for these products and maintain a relatively high safety stock
for these products. We can forecast inventory or such products. However for the
categories B and C, the shop keeper can continue using the fixed period
inventory model. The shop owner was using his estimation based on years of
experience for deciding the quantity of demand to be ordered each time.
However, using a simple forecasting technique like moving average method
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could give a better result of the expected demand and hence reduce the
inventory and operating cost of the shop-owner. What we have found out that
the demand for the goods rises up towards the end of the month when the
government employees get their salaries on 25th of the month till the mid of the
2nd week of the next month and then the sales drop. So the forecasting model
can be built accordingly. Also the overall demand for the month may vary
according to the climatic condition and special occasion. This can also be
reflected in the model taking seasonality into account.
As had already been mentioned the shop faces acute storage issue, as a result
of which many unsatisfied customer are sent back empty handed. And such
opportunity cost may prove to be very expensive because when once lost, the
customer might not come back. So it is very necessary to make use of the given
space in the best possible way. Currently the shop area is 25 x 12 x 10 cubic
feet with shelves all along the wall. The depth of the shelf is 1.5. Given below is
the lay out of the shop.
Now we propose to restructure the lay out so as to increase the store area. The
front area is too big and is completely unutilized. So we propose a glass cover to
half of the exposed area. The advantage of such erection would be the increase
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Procurement and Inventory Practices at Organised Retail and Kirana Stores
in the shelf space and also by using glass wall, we can increase the visibility area
and thus area could be utilized for endorsing products and attract more revenue.
Also we propose an erection of a wall in the middle of the shop as shown in the
lay out below
Now, the shelf space has increased by 547.5 cubic feet. With such strategy in
place, the shop keeper is not sacrificing on the existing display space instead
increasing it. Also the space behind the newly erected wall can be used to store
certain cartons which initially laid on the floor and gave the shop a dismal look.
And the shelf space behind this wall can be used to store certain products which
don’t require visibility as such.
We didn’t see the shop-owners maintaining any registers where they could note
down the number of items and the quantity of each item they had. They just
relied on their experience, vision and memory to keep a note of the items and
used it to estimate the demand and order quantity. Also, no record was
maintained of the defective pieces or items that had crossed their expiry dates.
They were just kept separately and returned to the sales representative of the
distributors. However, there is always a possibility of missing out on any of these
defective products if no written record is kept.
It won’t take much effort for either of the two brothers to just manually keep a
stock of the inventory at hand twice a day- once in the morning, and then before
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closing the shop in the night. In this way he can keep a tab on the daily sales of
his products and hence can forecast the demand of the items more accurately.
He need not follow this approach for all the items present in the shop but for the
essential items that are sold in large quantity or the ones that have a small shelf
life or are very costly.
Also, the register will have the information about the defective pieces and the
ones that have gone past their expiry dates. This will not only help them to keep
a note of all these unsalable items but also help them to get disposed of them as
soon as possible by returning them to the distributors and getting their
replacements in return.
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