PATRICK CARLE

Gurnee, IL 60031 | (224) 358-8134 | pcarle60@yahoo.com

EXECUTIVE MANAGEMENT PROFESSIONAL

(SENIOR LIVING & HOSPICE BUSINESS DEVELOPMENT)
EXECUTIVE DIRECTOR | DIRECTOR OF SALES AND MARKETING | DIRECTOR | ADMINISTRATOR

Highly skilled Executive Management Professional with a proven track record of business success
serving the senior living community. Adept at developing, building and maintaining positive and
productive internal and external relationships on all levels. A valued team member who is able to
quickly evaluate and access a situation and apply analytical and critical thinking techniques to
establish a solution. Ability to work productively as part of a team, as well as independently. Seeking
a challenging position with a forward-thinking organization where I can lend my rich experiences
and continue to learn and grow.

AREAS OF EXPERTISE
Sales & Marketing

Management Expertise
Superior Customer
Care Training
Community Outreach
Business Development &
Media Relations

Critical/Strategic Thinker
Event Planning
Market Research & Analysis
Communication Skills
(Internal/External)
Occupancy Growth
Crisis Management

Systems Development
SWOT Analysis & Marketing

Action Plans

Expert Problem-Solver
Team Player/Team Building
Technology Skills: Microsoft

Office

PROFESSIONAL EXPERIENCE
HEARTHSTONE COMMUNITIES, Woodstock, IL
2015 - Present
Nursing Home Administrator
Applied skill and expertise in conducting a full department reorganization that resulted in an
annual cost savings of $46,000 in salaries and a monthly skilled nursing census improvement of
22%.
Successfully implemented a new customer satisfaction program improving the customer
satisfaction composite scores currently averaging 4.7 on a scale of 1 to 5.
Collaborated with the Marketing Director of Independent and Assisted Living to develop and roll
out an effective punch list system with the cooperation of the Maintenance Department and
Move-In Coordinator, strengthening and highly improving the apartment readiness process.
VITAS HEALTHCARE, Lombard, IL
2012 - 2014
Director of Business Development
Expertly generated an increase in the number of nursing home and assisted living accounts
producing referrals from 11 to 62 in a 24 month period.
Consistently exceeded sales goals 21 out of 24 months resulting in an 87.5% success rate,
ranking the 2nd highest in the program.
Increased the aggregate account customer satisfaction scores by 18% to a program high of 96%
for FY 2013.

PATRICK CARLE, RESUME PAGE 2

THE HERITAGE AT BRENTWOOD, Brentwood, TN

2009 - 2011
Director of Sales and Marketing
Applied knowledge and skill in directing sales and promotional efforts to increase Phase II
occupancy by 27% in 14 months.
Led external business development efforts to increase professional referred Life Care contracts
by 8%.
Efforts increased department customer satisfaction scores by 7% in FY 2010 to 94%.
DEVONSHIRE AT PGA NATIONAL, Palm Beach Gardens, FL
2008 - 2009
Director of Sales and Marketing
Conducted and managed department audit of processes and implemented improvement
standards improving staff productivity and customer satisfaction.
Skillfully analyzed and revised 2009 Marketing Action Plan insuring strategic outreach and
advertising efforts.
HARBORS EDGE, Delray Beach, FL
2005 - 2008
Director of Sales and Marketing
Utilized sales and marketing expertise to successfully increase percentage of units sold from
93% to 100% in first 13 months.
Increased average monthly occupancy from 89% in FY 2005 to 98% in FY 2006 against a goal of
95%.
Increased marketing customer satisfaction score by 11% for FY 2006 for 93% rating against goal
of 90%.
Other Professional Experience:
Lakeside Village, Lantana, FL
Community Relations Director, 2003 2005
Brighton Gardens, West Palm Beach, FL
Director of Sales and Marketing, 2001 2003
Heartland Home Health Care, Columbus, OH
Assistant Administrator, 1999 2001

EDUCATION / TRAINING

Bachelor of Arts, Journalism, Major in Public Relations, The Ohio State University,
Columbus, OH

Board Certification, Nursing Home Administrator, State of Ohio

Certification, Assisted Living Core Training, State of Florida