Timothy ONeil-Dunne

Managing Partner
T2Impact Ltd

The more things change the more

they stay the same

plus a change

Most modern calendars mar the sweet simplicity of

our lives by reminding us that each day that passes is
the anniversary of some perfectly uninteresting event.
OSCAR WILDE

Do you remember when this picture

was taken?

 Leading Global eBusiness Consultancy

Core group of seasoned Travel and Tourism Execs from leading
players
Exclusive focus on Travel eBusiness
Highly experienced worldwide.
Deep skills in industry sectors
Aviation, Travel and Tourism IS our only business
Broad Geography EMEA, Americas and Asia Pacific
Strong network partners and clients

Who/What is T2Impact?

Some T2Impact customers

AND WE HAVE BEEN IN BUSINESS

10 YEARS!!!!

This model is unsustainable

Oh how has the market changed!

Jet fuel pricing.

 The US Airline Industry

Has shed more than
20% of its labour force
while at the same time
carrying more than 12%
more passengers

Since the high in 2000

US Airlines

 But many times we

forget the gap and fall
How many technologies
are: LATE, INCOMPLETE,
COMPLICATED..
DISAPPOINTING

Change has always made us leap

 Airlines continue to be
silos
True reformation has
not occurred
The airlines are still
messed up
They still act like
Lemmings

Retro is not in

 Not enough system

capacity
Pressure from the
Green Lobby
Are short haul flights
anti-social?

Aging complicated ATC systems

 Is travel a right or a
privilege?
What is the true social
cost of flying
What happens when
the rest of the world
catches up?

Vastly increased traffic worldwide

AeroLloyd
Air Charter
Air Holland
Air Inter
Air Liberte
Air Littoral
Aloha
Ansett
AOM
Aspen
Airways
ATA

Balair
BCAL
Braathens
Braniff 2 & 3
Brymon
Canada 3000
Canadian
CanJet
Debonair
Deutsche BA

Eastern Airlines
Flying Tigers
GB Airways
Gulf Air Transport
Hamburg Airlines
JMC
Maersk
Pacific Interstate
Pan Am

Sabena
SAHSA
pantax
Swissair
TAESA
TEA
TWA
UTA
Wardair

Airlines we dont have anymore

How far did we come?

Its still WAY too complicated

How far have we really come?

I thought I would go to the source

Amadeus born (1987 technically).

Partners was born
Lufthansa had a new coat of paint (livery)
Pan Am Flight 103 explodes over Lockerbie
Mehran Nasseri, Terminal Man is stuck at CDG
Prozac is introduced as an anti-depressant.
Steffi Graff wins US Open Tennis
CDs outsell vinyl for the first time ever.

Great things that happened in 1988

Ticketless
Online Travel
People with stamina
Amadeus
Expedia
Direct Channels
LCCs
Google
Mega Carriers
Alliances

Winners

Bankrupt Airlines
GDS Model
Cendant
Ticket Printers
Travel Agents
Preview Travel
Countless Tech
companies
EuroBerlin
Investors
Flight Kitchens
Alitalia/Marginal Airlines

Losers

GDS Screens
Private Fares
Bargains
Every year
another new
company
More hot air
Big Tour
Operators
Lack of smart
people

No Changers

What have been the big winners and

losers over the last 20 years?

Europe
Opodo what were they
thinking???
LHs first paperless
experiment
Why did Concorde shut
down?
Olympic and BA?
Alitalia and anything?
Swissair and anything?
EuroDisney?

USA and RoW

Ansett ANZ and Singapore Air
a good marriage?
Zuji smart?
Long Haul LCC e.g. Oasis?
US Ryanair=Skybus= Failure
A trading floor for seats?
Disneyland in Hong Kong?
Profitable Airlines in India?
Aviation in Africa?

Some questions we asked

1964 Sabre is launched as the first Computer Reservation System), linking all offices of AA.
1969 Four US universities are linked by computer for the first time. DARPA Net is born
1971 TUI, Lufthansa, and DB found the study group for automatisation for travel and
tourism, in German, the Studiengesellschaft zur Automatisierung fr Reise und Touristik,
known as START in short. Its goal is to develop a common CRS for travel agencies.
1972 The first START terminals introduced to the agencies; connection costs 12,000 DM.
1987 The term Internet is used for the 1st time. Manfred Hegenlohs travel agency uses
BTX LH, AF, SK, IB found Amadeus, which takes over from START several years later.
1991 Worldspan opens adds scheduled flights to all DER holidays via the Structured
Message Interface (SMI), which became the most important interface between the online &
GDS world.
1992 Hyperlinks are invented. These are links to other websites and enable Internet surfing
possible with a browser.
1993 Mosaic, the first graphics-capable browser, is offered as a free download. From this
point, more and more private individuals go online; the Internet is becoming a potential
mass medium.
1996 Expedia.com goes online in September. Expedia.de in starts in September 1999. Today,
the company has replaced Travelocity as the worldwide market leader.

Some Milestones:

IP

AutoLink
Client

Interactive
Voice

TEG 2005, 2006, 2007, 2008

Windows
Application

Web
Services

Non-MS
Client

AutoLink
Client

EDIFACT

XML

Web
Browser

AutoLink
Client

EDI

FTP
HTML

WAP

AutoLink

IVR

Object Hosting
Service

AutoLink
Client

ALC

X.25

SNA

SCREEN
SCRAPE

Web Services

Japan

KGD

Airline
Mainframe

APTCO

AutoLink/Pass
Non-Rev
NavTech
CASS
etc.

FHB CC

DOT

AIMS

Airport(s)

Crew
Web

SOCC

CDM Cargo

MXi
Maintenance

Gateways to
GDSs (Sabre, Galileo,
Online.com
Worldspan, Amadeus)
Avis
Aerius (Aust.) Shares
Orbitz
etc.

IIS

AutoLink
Client

3 Databases
1. Parsing
2. Normalized
3. Bus. Rules

The Airline

Functional Overview

Web GUI
Front-End

 Basically nowhere!

So we are still going in the same

direction

And congratulations to you all for

surviving 20 years!
TimothyO@T2Impact.com
+1425 836 4770

Thank you