RJ X SUPER MARIO BROS.: GAME ON!

ABOUT NINTENDO

For all Super Mario fans the long wait is finally over... RJ-Romain Jerome is now releasing the Super
Mario Bros. collection! In honor of the games 30th anniversary, RJ is adding the center piece to its
Generational Icons collection.

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan,
manufactures and markets hardware and software for its Wii U and Wii home consoles, Nintendo 3DS
and Nintendo DS family of portable systems. Since 1983, when it launched the Nintendo Entertainment
System, Nintendo has sold more than 4.3 billion video games and more than 686 million hardware
units globally, including the current-generation Wii U, Wii, and Nintendo 3DS family of systems including
New Nintendo 3DS, New Nintendo 3DS XL, Nintendo 3DS, Nintendo 3DS XL, Nintendo 2DS, as
well as Nintendo DS, Nintendo DSi, Nintendo DSi XL, Game Boy, Game Boy Advance, Super NES,
Nintendo 64 and Nintendo GameCube systems. It has also created industry icons that have become
well-known, household names such as Mario, Donkey Kong, Metroid, Zelda and Pokmon. A
wholly owned subsidiary, Nintendo of Europe, based in Germany, was established in 1990 and serves
as headquarters for Nintendos operations in Europe.

The new collaboration between RJ-Romain Jerome and Nintendo is a tribute to this genre-defining video
game of the 8-bit era, the first of its kind. This collection, which allowed the Swiss Maison to express
its unlimited creativity by mixing traditional know-how with playfulness, is also a true expression of
avant-gardism watchmaking.
Lets start jumping!

Nintendo Website: www.nintendo-europe.com

Super Mario Hub www.nintendo.co.uk/mario
Super Mario on Facebook: www.facebook.com/SuperMario
Nintendo on Facebook: www.facebook.com/Nintendo
Nintendo of Europe on Twitter www.twitter.com/nintendoeurope
Nintendo of Europe on Twitch http://www.twitch.tv/team/nintendo
Nintendo of Europe on Instagram www.instagram.com/nintendoeurope

ABOUT RJ-ROMAIN JEROME

Air, earth, sea, collaborations: RJ-Romain Jerome offers the raw energy of imagination to those who are
capable of nurturing their most secret dreams. Born at the dawn of the 3rd millennium, RJ-Romain Jerome
creates the watches of the new horological era. The magic of the Moon, the power of lava, underwater
mysteries and creative collaborations are the poetic driving forces behind this artistic explosion.
Whether through recovering steel from the Titanic or from the Apollo 11 spacecraft, mingling silver with
moon dust or sculpting volcano lava, RJ-Romain Jerome asserts its iconoclastic spirit and electrifies
tradition by celebrating contemporary legends. Its approach is characterized by a blend of raw character
and elaborate refinement, drawing as much on the roar of an erupting volcano as on the writings of
H.G. Wells.
A taste for adventure, an all-conquering spirit and visionary avant-gardism merge with the realm of the
imagination in the Air, Earth, Sea or Collaborations collections. These worlds exalt contemporary
horizons through a resolutely masculine and contemporary touch. From the ocean depths to the immensity
of space, from incandescent lava to age-old minerals and metals, the RJ-Romain Jerome collections
are far more than just astonishing watches: they define a new era in watchmaking.
Offering every man a chance to explore a dreamlike new dimension, they also embody the values of their time:
a sense of distinctiveness, a need for speed, and a spectacular yet discreetly sophisticated aura of virility.
Air, earth, sea and collaborations: it is now up to everyone to find his own universe, and to give substance
to his dream and to his own vision of Time.
Contact: PR / media@romainjerome.ch

RJ Watches SA Rue du March 11 1204 Geneva Switzerland

tl +41 (0)22 319 29 39 fax +41 (0)22 319 29 30 www.romainjerome.ch media@romainjerome.ch

In a 46mm case RJ has recreated the essence of the original Super Mario Bros. game from 1985. Nintendos
legendary character Mario is exceptionally dressed in his recognisable red shirt and blue overalls
with his famous jump and iconic mushroom. These most symbolic elements of the game are eye-catchingly
depicted on the dial and are all captured in the visual style that captivated a generation. The Super Mario
Bros. timepiece is limited to 85 pieces to echo 1985, the year the game launched.

RJ X SUPER MARIO BROS.

As part of the Games collection the Super Mario Bros. timepiece is presented in the brands distinctive
Moon Invader case, now in titanium grade 5 with a black PVD-coating.

Reference RJ.M.AU.IN.011.01 I Collection GENERATIONAL ICONS I Universe COLLABORATIONS

The lugs are fitted with safety screws and integrated ball-and-socket joints, in Teflon coating, for optimal
wrist adjustment. And on the integrated case back, the Super Mario Bros. medallion cohabits with the
grainy-textured stellar-patterned.

Caliber

RJ001-A - Mechanical self-winding movement

Frequency

28,800 vph

At the time, the video game was graphically advanced as it was difficult to obtain such a detailed representation
of the Super Mario Bros. character; and today it was equally challenging to reproduce the blurred effect
of the pixels.

Jewelling

23 jewels

Power reserve

42 hours

In order to accentuate the pixelation with perfect geometrical forms, the dial was built on a complex three
layered plate with different finishes, either bead-blasted or drawn out for both the RJ monogram and the
ground setting, which offers an overall 3D effect.

Water resistance

30 atm (30 meters)

Functions

Central hours and minutes

Stemming from craftsmanship, each applique, representing the hero and the setting, was hand-painted
in cold enamel and then delicately set on the dial to add even more perspective to the ensemble.

Case

46 mm, black PVD-coated titanium with integrated back

Case back

Grainy-textured stellar-patterned with Super Mario Bros. medallion

RJ safety screw exclusively accessible to watchmakers

Dial

Black pixelated 3D dial built on three levels

Pixelated Super Mario Bros. character and elements appliques hand-painted
in cold enamel with the 30th anniversary colours

Hands

Oxidized black and satin brushed with Superluminova C1 blue emission

Lugs

Fitted with safety screws and integrated ball-and-socket joints in Teflon coating

Crown

Black PVD-coated screw-lock

Strap

Black rubber Grainy-textured interior of stellar-patterned with

black PVD-coated steel folding clasp

Limited edition

85 pieces

Retail price

CHF 15555.-* / EUR 17500.-* / USD 18950.-*

Contact

PR / media@romainjerome.ch

Black pixelated 3D dial built on

three levels

Hand-painted applique in cold

enamel

RJ monogram and setting

drawn with a file

Integrated ball-and-socket joints

for optimal wrist adjustment

*Suggested retail price. RJ-Romain Jerome reserves the right to change prices without prior notice

RJ Watches SA Rue du March 11 1204 Geneva Switzerland

tl +41 (0)22 319 29 39 fax +41 (0)22 319 29 30 www.romainjerome.ch media@romainjerome.ch

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