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At first glance, the film and the accompanying soundtrack remind one of last year's
Khayal Aapka film for ICICI Bank that featured two little kids in a similar setting.
When quizzed about his decision to give the ad a similar Northeast bend, Kumar
responds, "We wanted to create a piece of communication without any clichd
visuals or sounds like schools, corridors, teachers, playgrounds and ringing bells.
The attempt is to make it visually fresh."
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B ik ram
14 hours ago
Superb thought, but the nuances could have been better scripted. All in all good. And
guys stop basing Sam
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s ak al panda
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18 hours ago
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adwart is e
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a day ago
what sam is doing after coming on board in rediffusion- giving interviews on someone
elses work. WAY TO GO SAM:-)
1
vis hal
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a day ago
Not bad Sam. But the TVC definitely lacks the spark (+ive/ -ive ) that your earlier
interview had :)
1
C o m m e n t fe e d
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