1

Executive summary
The High Fliers Day Care is a full-service child care facility that cares for infants to five
years kids. Our target market is two income professional parents who belong to middle and
upper middle class and they want to ensure high quality care with learning environment for
their kids in their office working hours. The purpose of High Fliers Day Care is to facilitate
the working womens lives.
We are seven partners equally sharing the profit and loss of the business and running the day
care with the best management skills.
We do not have any direct competitor in Sargodha. The indirect competitors may include
schools like The City School and Beacon house school but they are schools with limited
timings not like day care centers providing you with the flexible schedule.
Future of High Fliers Day care center is bright and it will work as there is no such kind of
services for the female working force in Sargodha till now and there is need of such Day care
center in such modern era of increasing female working force.
As childs health and security is the first priority of the parents so we are providing them with
the food & nutrition expert (Aneeqa Hassan) and CCTV. Social media trend is increasing so
for the security concern of the parents we are providing an additional security service of
Skype.
We have managed our start up expenses within the Rs 700,000 and our establishment period
is 2 months.
Our future plans include Mobile App by our software engineer (Maryam Maqsood) after 1
year and new branch of High Fliers Day Care center in the same city within 3 year.

General Company Description:

We are going to launch a baby day care center in Sargodha region. Daycare for
kids typically refers to a child care facility in which parents take their children during
daytime for care, supervision and learning. Daycare centers specialize in care of infants
through pre-scholars, although some daycare facilities also offer before- and after-school care
for school-aged children as well. This facility is well known in abroad but in Pakistan
especially in its small cities like Sargodha there is no concept of such day care centers which
provide quality time to kids in the absence of their parents. We wish to serve the parents as
well as their kids. We provide happy, caring, healthy and safe environment where children
can gain self-confidence and build supportive relationships.

Name
Highflier's day care center
We have selected this name because we believe that the kids of our baby day care center will
have high aims further in their life.

Vision:
To get a predominant position in Sargodha city and after that sky is the limit for us.

Mission statement:
"To be a trend setter as there is no trend of baby day care centers in Sargodha because those
who don't follow the trends always become the trend setters. We will provide safe learning
environment to kids when their parents are at work. Place where kids can spend quality,
healthy and secured time. Our mission is to increase learning capabilities of kids in their
exigent first five years of life"

Goals:
Our goal is to be at the top in our field by providing quality services in Sargodha region and
to introduce a trend of baby day care centers in Sargodha city to do away with housemaid's
culture in kids initial five years.

Objectives:
Our objective is to increase 10 % kids annually in our center by sustaining parent's
confidence in our quality services.

Business philosophy:
Our direction is to drop the trend of keeping kids in the hands of uneducated housemaids in
the absence of their parents. Because In the first 5 years of a childs life their brain
development is at 80%.In the first 5 years, children learn more quickly than at any other stage
of life. These years are the foundation that shapes a childrens future development, happiness,
health, learning achievement and growth both in the family, community and life in general.
So there should be a platform where kids are able to form a great personality his own with the
help of these programs of which the parents can feel proud later in their life.
For us the quality of time which kids will spend in Highflier is much important than anything
else. For us quality of our services is most important thing. We want to remove the
uneducated housemaids care takers culture for kids in their initial most important first five
years of life.

Market of our services :

Our services are for specific market segment 2 income professional families.
We will serve 2 earning parents who couldnt get enough time to spend with
their child for increasing his learning abilities.
Our target market is specific and includes both middle class and upper middle class
families.
Our services are for the kids 4 month to 5 years.

Growth of our industry:

Our industry is of course a growth industry. At present there are fewer trends of baby day
care centers but following statistics shows the importance of our industry in today and so far
in future.

This graph shows in Pakistan ratio of age 0 to 4 year kids are higher than other age groups. In
Pakistan current birth rate is 31 kids per 1000 persons.
Same is the case with the ratio of 2 income professional families. In Pakistan participation of
female workforce is increasing every year. Following statistics of labor force survey shows it
clearly
Labour force participation rate

1999
-2000

2001
-2002

2003
-2004

2005
-2006

Change
%(19992006)

Both male and female

42.8

43.3

43.7

40.6

+3.2

Male

70.4

70.3

70.6

72.0

+1.6

Female
13.2
14.4
15.9
18.9
This table shows female participation rate is increasing with a higher rate.

+5.2

Strength and core competencies :

Our main strength is our quality services which includes food and nutrition expert,
full time care takers, teachers who will focus on mind building of the kids,etc. which
will differentiate us from our competitors
For the security of Kids we will use CCTV cameras in our baby day care center
We will introduce Skype facility through which parents can stay connected with their
kids throughout their working hours.

SERVICES DESCRIPTION:

Upon its opening, Highflier's care center will offer four basic services
Full time child day care
Initial learning of kids.
Kids from 8 months to 5 year will be entertained.

Our services:
We offer upscale child care services for kids ages 4 months to 5 years.
We have Healthy environment for kids' stabilizers will be used.
Normal operating hours will be 7 am to 7 pm, Monday through Friday with
observance of all legal major holidays
They will be provided food as advised by their Food and Nutrition expertAneeqa
Hassan a well-educated lady in food science.
We will also offer children birthday party hosting services. Activity planner
NoshabaAslam will be assigned for such events and will lead the activities,
ensuring memorable celebrations.
Help your child in developing physical skills: rolling over, sitting creeping and
crawling, climbing standing up, walking, dancing, riding toys, putting puzzles and
toys together, pilling blocks, drawing with jumbo crayons, picking up small
objects, turning the pages of a book, story will be told to kids on daily basis.
There will be a library for kids with interesting story books.
CCTV camera will operate for the security of kids. A security guard will also be
hired
Skype Option will be provided to the parents through whom they will be
connected with their kids even in their office hours.
For mind building of Kids their well-trained Art teacher NoshabaAslam will be
there.
2 trusts worthy care takers will be there to serve kids.

MARKETING PLAN
High Fliers Day Care Centre is a service business for Infants; our market plan will be
customer specification to know how about our business reliability and acceptability in the
market surrounding of Sargodha.

Market Survey:
First of all we conduct market survey. We choose direct contact to peoples, for this purpose
we selected two working parents community. We selected Different Montessori Schools,
Colleges, Hospitals and Banks for our survey report verification. We filled a Questionnaire
from them about our new business in Sargodha location. Our survey showed that there is 70%
parents are willing to admit their child in such type of Day Care Centre. We found intense
need of people for opening such type of business in Sargodha location. Market survey give us
confidence to open it in this city with full of suitable, caring, reliable and secure learning
environment. Following are the results of our market survey.

Yes

I believe that first five year's learning of my child

is important for his further life.

42/44 = 95.45%

Day care centers will improve my child's

intellectual abilities.

25/44 =56.8 %

Day care centers are need of time because women

workforce is increasing.

44/44 =100%

I put confidence in such day care centers.

31/44=70.45 %

Day care center idea is better than housemaid's

culture.

38/44 =86.36%

Day care centers will remove my tension

regarding my child's initial take care and learning.

38/44=86.36%

It's good to introduce such type of day care

centers in Sargodha.

42/44 =95.45%

No

7
H

Baby day care center is a good business idea for

the city.

41/44=93.16%

Day care will be useful for the mental growth of

the children.

29/44=65.90%

Day care center will provide children better ways

to be social and friendly

39/44=88.63%

Day care center will provide better opportunity

for learning than at home

30 /44 =68.18

Children learn faster in such centers than in hands

of illiterate maids

42/44=95.45%

Should day care center offer a reduction in cost

for more than 1 child in a family?

35/44=79.54%

Overall result is 83.21 %

MARKET SURVEY

17%

Market Survey
Yes
83%

NO

For our Market Survey we selected following institutions as sample.

Punjab College
ILM Colleg
Sanai School.
St Doris
Bank Al Falah
City School
Beconhouse
National School P.A.F
First women bank university road.
Habib bank limited.
University of Sargodha

We obtained following results from these organizations.

Size of Our Market:

Size of our market will be Niche. We are targeting middle and upper middle class of people.
We are targeting two working parents of community.
We are providing highly quality services and secure environment to our customers.
Customers will prefer to gain our quality services for their child bright future will definitely
increase our market size rapidly.

Market Per cent Share:

Day Care Centre is a good business plan in Sargodha. We find there is no direct competition,
others indirect competitors we find in the shape of Beacon, Sanai, Conessior, City school,
Levies and Montessoris schools. But such schools only take kids above the age 3 and they
have their fixed school timings after that parent have to pick their kids. So, hopefully we shall
have at least 80 % market share in our business.

Current Demand in Target Market:

Market forces largely affect any business in the world. As we target a Niche market
depending on high quality services. Our survey showed us there is huge demand for opening
such type of quality Day Care Centre in Sargodha location, so there is high currents demand
in our target market. Our market survey showed 100% positive response of people for need of
baby day care centers in Sargodha which shows current demand in target market.

Trends in Current Market:

As time is changing current market needs and demands are also changing rapidly. As for our
day care industry concerns in current market situations number of female working force is

increasing due to following factors

Increasing number of private schools and colleges in Sargodha.
Increasing Private hospitals in locality which required female doctors as well as
nursing staff
In last 10 years this number is doubled in Sargodha.
Increasing number of banks which have specific quota for females. Now In Sargodha
city almost 42 banks are working.
In Prime Minister Loan scheme female entrepreneur have given 50% special quota for
loan. So govt itself is encouraging females to be a part of economy growth.
All the above marketing trends are increasing the need for day care centers where
females can keep their kids in a healthy and learning environment, which are vitally
important in today's fast paced, dual-income world. As an increasing number of
families have become dependent on two incomes, the need for quality child care has
skyrocketed.

Barriers:
High Capital Cost:
Capital in any business is like a back bone. Start a new business in Sargodha initially we
shall face high cost of capital for purchasing of equipment related to our business.

Consumer Acceptance:
There is problem whether our services will be accepted by customers and they will trust us
or not. But we are sure about this our security system will enhance the confidence of parents.

Unique Services:
Uniqueness of any business retains it on the edge. Every business has its own uniqueness, on
that it can differentiate with other business on the basis of quality, price, delivery and
reliability.We are providing quality services and secure environment as uniqueness of our
business.

Features & Benefits of our Services:

We provide services for 12 hours in a day. Different working ladies have different
timings for their offices so it will be so convenient for them.
We will also offer children birthday party hosting services. Activity planner
NoshabaAslam will be assigned for such events and will lead the activities,
ensuring memorable celebrations
Help your child in developing physical skills: rolling over, sitting creeping and
crawling, climbing standing up, walking, dancing, riding toys, putting puzzles and
toys together, pilling blocks, drawing with jumbo crayons, picking up small

10

objects, turning the pages of a book, story will be told to kids on daily basis. Kids
will stay busy in different type of activities. This will make their time precious.
CCTV camera will operate for the security of kids. A security guard will also be
hired. IN future we will also introduce Mobile App technology. For that we will
hire the services of Maryam
Skype Optionwillbe provided to the parents through which they will be connected
with their kids even in their office hours.
Main features of our services are food and nutrition expert. Who will give advice
to the parents for their kids' food matters.
For healthy environment, different stabilizers will be used for the accessories used
by kids. Separate room for viral infected kids so that other kids can't be infected.
For us healthy environment for kids is most important thing.
Parents are responsible for daily food of kids so that in case any problem like food
poisoning we couldnt be held responsible but nutrition expert will guide them in
food chart.
Kids entry record will be maintained at the time of their entrance in day care by
security guard.

Customers:
Highflier's Day Care Center targeted customers are two parent working force and single
mother working force in all over Sargodha region. They are facing problems for the take care
of their kids If their housemaid is on leave then they have to face a real challenge where to
drop their kids with full care.
In Sargodha female working force is increasing rapidly its main reason is the increasing
number of schools, colleges, banks and hospitals in the area.
Their geographical location is from different areas of Sargodha. They are scattered in the
Sargodha's urban and rural areas.

Gender
(Male, Female)
Location
(Sargodha Region)
Income Level (60,000 to onwards)
Social Class
(Middle Class and Upper middle class)
Educated and professionals.

The participation rate among men currently stands at 69.5%, while the rate among women is
57.3%. With a spread of 12.2 percentage points, the gap between man and female
participation rate has been narrowed.

11

Above statistics shows the importance of our industry. In future female work force will also
increase and this will create a need for baby day care centers. With this increasing rate we
will also increase the activities of our business and will open its more branches in other
regions of Sargodha city as well as in other cities of Pakistan.

Competition:
Major competitor:
We have no direct competitors in the Sargodha city.

Indirect competitors:
Highflier's Care Center has to face indirect competitors like

Beacon House School System

City School
Sanai School System
Montessori Schools

Will competitor compete with us?

Highflier's Care Center direct or indirect Competitors are not able to compete with it because
of its core competencies of Security System, Food and Health Nutrition expert which is
only hire for the purpose of healthy diet plan of the children.

As compare to competitors:
Highflier's Care Center would work better as compare to indirect competitors because
schools like city etc have their fixed schedule but our schedule is very much flexible for the
convenience of parents from 7 a.m. to 7 p.m.

12

Niche:
Competitive Advantage
Uniqueness perceived
By Customer
Industry

Low Cost position

DIFFERENTIATION

LOW COST

DIFFERENTIATION FOCUS

COST FOCUS

Target Market
Niche

High Fliers Day Care Center strategy is Niche (Target Market) Differentiation Focus. Its
Focus is two parent working force and single mother working and its Differentiation Strategy
is its uniqueness in the form of its core competency as compared to competitors.

Competitive analysis
factors
Services fee

Baby day care

Varies ( depend on age of kids )

Importance to customer
Avg

Quality
Experience workers
Flexible hours
Facilities
Clean environment
Location
Advertising
Security

High ( no compromise )
Yes
Yes
Up to date
Yes
Easiest approach
Heaviest
Yes

Most
Most
More
Avg
Most
Less
Less
Most

Different degrees for ranking:

1- Most importance
2- More importance
3-Average/ moderate

13

4-Less importance
5- Least importance

Promotion
Our promotion activities also comprises of 2 phase

In first phase
We will create suspense in people for coming baby day care center in Sargodha. So for one to
two weeks on different local cable networks, FM 96 & 98.2 ,express newspaper and cable
networks our add will be just
"Get ready Kids & Parents"

For first phase we have made separate audio,video and print ad

In second phase
After that we will come towards regular advertising. As our target market is mostly female
working force so for promotion we will take followings steps
We will conduct awareness sessions in different schools, colleges, banks and other private
organizations. In such awareness sessions we will ensure them the security of their kids and
importance of day care centers in this era.
For awareness sessions Maryam, Sana and Rabia will go to different colleges, schools and
banks.
We have created a page on Facebook of our day care center. Its address is
https://www.facebook.com/pages/HIGH-Fliers-DAY-CARE
Video add will be on aired initially on different cable networks of satellite town and
university road areas like alkram cable network, garrison cable network.Garisson cable
network video ad cost is Rs 5000 per month and 12 times a day for channel Hum T.V.
For print media we have selected Express newspaper front page and size of our addwill be
length 8 inch and width 6 inch and this add will be published only on weekends ,(Saturday
and Sunday) as mostly working force gets time to read newspapers only on weekends. Cost
of publishing ads on newspaper is Column per inch Rs 108.
For radio advertisement we have made an ad for FM 96 and UOS FM 98.2 .Radio ad cost is
Rs 15 per 60 seconds. our ad consists of 40 seconds,
so we will on air our ad 10 times in a day and it will cost which will cost 10 *15 = 150 per
day and its monthly cost is Rs 4500
Billboards will be displayed on university road. Its cost is 60 * 20 = 12000, 12000*6=72000
rupees per month

14

Promotion cost Schedule:

Type of Media
Radio

Television

Fm 96 & FM
98.3

Garrison cable
net work
University Road
Express
newspaper

Billboards
Newspaper

Brochures

Cost
Rs 30 per 30
second slot

5000 per month

60 * 20= 12000
Rs 108 column
per inch
Rs 35 per
brochure

Our cost will be

5 times a day
30 * 5 = Rs 150
150 * 30=4500 per
month
5000 per month
12000*6= 72,000
8 inch length , 6
inch width = 5184
per day
35 * 300 = 10500

Note:
As we are students of university of Sargodha if we get approval of our dept. then advertising
cost for newspaper will be half for us. Our initial promotional budget is Rs 100000 and our
marketing manager Shehzad Sarwar has to plan the promotion with in this budget and this
budget will increase yearly. On early stages we will spend heavy amounts on advertisement.

PRICING STRATEGY:
Give up something to get something. Our focus will be on providing quality
services not on price. We will be the price competitive in the market we serve; however, we
will not subscribe to the low price leader concept. The quality of our services will support
the price we charge.
Age Limit

Admission Fee

Monthly Fee

Per Day Fee

Per Hour Fee

8 months-1.5
years

20000

6000

6000/24=250

250/6=Rs43

1.5 years-3years

20000

7500

7500/24=313

313/6= Rs 52

3 years-5years

20000

8000

8000/24=333

333/6=Rs 56

Note:
Approximately 24 days have been taken as monthly working days.
Average 6 hours have been taken per kid for a Day.

15

Location:
For a new business, place have greater importance. Place should be familiar where
mostly people could know to your business. Day care center is a new business in Sargodha
location. Thats why we will start our business near to University of Sargodha. This is the
place where people of Sargodha pass daily. We will start our business where little angels
flourish perfectly.

Type of Building:
Day care center is for small children. Building should be colorful and beautiful to
attract the children where they could gain knowledge attractively. For small children we
should use a building for our business like home. We will start our business from House # 04
in Bungalow # 10. This is the place where traffic problem will not occur and people will
easily pick and drop to their child in day care center.

Amount of space:
We should need vast place for our new business. Initially we will start our business from a
house consist of 1 Canal. Where we will provide well greenish play ground to children.
Bungalow # 10 is well looking, beautiful and vast place of Sargodha Location. Our customer
will prefer to admit their children here for better quality of educated, knowledgeable and
healthy environment to their children. We will use sign boards for identifying our business in
Sargodha location.

Power & other utilities:

House contains every utilities related to our business. This building consists of electricity and
gas facilities. We will provide cooling and heating environment in summer and winter for
children, respectively.

Availability of Hospitals:
We selected the most commercial area of city there are many hospitals around our building
like Bucha, Niazietc so in case any emergency we have easy and quick access to hospitals.

Sale Forecast:
Day Care Centre is a new business plan. There is need of an inclusive marketing plan for the
effectiveness and reliability of our quality services that will create our business for sale. High
Fliers Care Centre first two months will be spent on renovating the house and bringing it up
to specifications. The first week will be used for training of the staff. By the middle of the
third month Day Care Centre will begin accommodating child for care. It is anticipated that
the facility will be underutilized until fifth month. By then word will have spread and the

16

classes will be filing up quite well.

Monthly Income Estimation:

Age Level

Number of Kids

Per kid Fee

Total Fee

8 months to 1.5 years

6000

36000

1.5 to 3 years

7500

60000

3 years to 5 years

10

8000

80000

176000

Run Time Period:

Officially we will start doing operations in 3rd month although it will take time to establish
but for running of baby day care center we projected the following analysis

17

In first month we will take 15 kids. In first month numbers of kids will be low as their parents
feel comfortable with their existing kids set up but with the passage of time number of kids
will improve.

Month
January
February
March
April
May
June
July
August
September
October
November
December

Number of kids
15
18
20
20
20
18
16
17
25
27
30
30

Number of kids
35
30
25
20
15
10

Number of kids

5
0

In January due to first month number of kids will be less it will be almost 15
kidsIn February strength will improve to 18 kids
In March situation will be more favorable because parents will be looking for
Montessori classes schools due to new educational session.In April, May and
till mid-June there will be fewer variations.
In Mid-June, July and august there will be low number of kids because many
female school teachers will be on vacations so will prefer to take kids at home
with them. But our summer camp programs will improve the situation a lot.
After summer vacations we expect a great increase in number of kids and it
will be followed by next moths also.

18

Yearly income Estimation:

Monthly Fees
Years

TOTAL
No. of
Students
Admitted

NEW
STUDETS
ADMITTED

Admission
Fees

Child 4
Month to
1.5 year

Child 1.5 t0
3 years

Child 3 to 5
years

Total
Revenue of
this year

Cumulated
Revenue

1st

30

30

(30*20,000)

(05*6000)

(15*7500)

(10*8000)

3,270,000

3,270,000

2nd

40

10

(10*20,000)

(10*6600)

(15*8250)

(15*8800)

4,061,000

6, 731,000

3rd

55-5=50

25

(25*25,000)

(25*7260)

(20*9075)

(30*9680)

8,465,800

15,196,800

4th

70-10=60

17

(17*25,000)

(22*7986)

(26*9983)

(27*10,648)

9,097,952

24,294,752

5th

77-7=70

20

(20*30,000)

(25*8785)

(35*10,981)

(30*11,713)

12,064,200

36,358,952

Total Revenue Of Year

14,000
12,000
10,000
8,000

Total Revenue of this year

6,000
4,000
2,000
0
1st

2nd

3rd

4th

5th

19

Operational Plan
Our daily operations will include following areas

Production
For daily operations our services will be in following manners

20

Location:
For our day care center we have selected following building we fulfill our all requirements
regarding utility, availability of hospitals in case of any emergency etc.

21

Access:
Our selected building is in easy access of parents because we have given three proposed
locations in our market survey
P.A.F
Satellite Town
University Road
And this survey shows followings results

Satellite town
9/44 = 20.45 %
University Road 28/44 =63.63 %
P.A.F
7 /44 =15.9%

SURVEY RESULT

16%

20%

Satellite town
University Road
P.A.F
64%

22

Personnel
Our employees will be skilled in their field especially our caretakers should be most
responsible employees of our day care center.

Employees Schedule
Sr. No Employee name

Job status

Qualification

Salary

1
2
3
4
5
6
7

Sana
Maryam
Rabia
Zara
Danyalsaleem
ShehzadSarwar
NoshabaAslam

Manager
supervisor
Recruiter
Receptionist
Accountant
Marketing manager
Art teacher

MBA
M.A
MBA(HRM)
B.A
MBA(Finance)
MBA (Marketing)
MBA, different
courses in painting

20000
16000
10000
8000
10000
10000
10000

Aneeqa Hassan

Food & Nutrition

Expert

M. Phil in Food
Science

10000

Caretaker
Caretaker
Security Guard
Sweeper

F.A
F.A
Matric
No requirement

8000
8000
7000
4000
=121000

9
10
11
12
Total

Salary Schedule
20000
18000
16000
14000
12000
10000
8000
6000
4000
2000
0

Salary

23

JOB DESCRIPTION:
SANA BATOL/ SUPERVISOR:

MINIMUM EDUCATION: BACHELORS OR MASTERS.

Plan both long and short range activities in accordance with curriculum objectives,
developmentally appropriate practice and program philosophy.

Meet the emotional, social, physical and cognitive needs of each child.

Encourage assistants to contribute to curriculum planning.

Coordinate field trips.

Prepare monthly plan charts.

Complete bi-annual assessment of children's development.

Report progress of children to parents in bi-annual reports and through parent-teacher

conferences.

Maintain daily open communication with parents.

Keep accident reports.

Maintain anecdotal records.

Maintain confidentiality.

NOSHABA ASLAM/TEACHER:

Minimum Education: Master and specialize in arts and creative work. Certificates
must be attached with application.
Assist group supervisor with both long and short range activities in accordance with
curriculum objectives, developmentally appropriate practice and program philosophy.
Provide input for bi-annual assessment of children's development.
Maintain daily open communication with parents.
Keep accident reports.
Maintain anecdotal records.
Maintain confidentiality.
Report any suspect abuse to supervisor.
Arrange a classroom environment in accordance to program goals and philosophy.
Maintain a safe and healthy environment.

MARYAM ILYAS/DIRECTOR:
MINIMUM EDUCATION: MASTERS WITH LEADERSHIP QUALITIES AND A
GOOD MANAGEMENT.

To do the best job as a center director, you need to

MANAGE: Know what needs to be done.
LEAD: get things done through your staff.
USE RESOURCES WISELY: Make the best use of what you have.

24

DANYAL SALEEM/ACCOUNTANT:
MINIMUM EDUCATION: MASTERS WITH FINANCE. Complete grip on financial
statements.
A bookkeeper duty for a daycare is not altogether different than those of a bookkeeper for
any other service-based business, but the responsibilities are considerably larger. Since
daycares are required to give total year receipts to the parents of the children for tax purposes,
greater care must be taken to record transactions accurately.
Must keep all the financial records up to date.
All the financial statements are properly maintained so that proper taxes can be
implemented.
For continuous record and to avoid any frauds all cash transactions must be recorded
time.

RABIA RANJHA/RECRUITOR:

MINIMUM EDUCATION: MBA HRM

Recruit staff as per the criteria given.
Must appoint proper and qualified staff for the day care center.
Appointment must be done as per proper procedure without any nepotism
Appointment must be done with the coordination of director.

ZARA AHMAD/ RECEPTIONIST:

MINIMUM EDUCATION: F.A OR B.A
Receptionist must be very cool and calm.
Must attend all the calls and provide the callers necessary information required to
them.
Must not allow any outsider to enter for children safety.

SHAHZAD SARWAR/MARKETER:
MINMUM
EDUCATION:
MASTERS
WITH
SPECIALIZATION
MARKETING.
Must plan different marketing strategies for the business.
Proper marketing channels must be planned in the given budget.
Different ideas must be given for the marketing of the day care center.

CARETAKERS:
MINIMUM EDUCATION: MATRIC OR F.A.
Must be aware of all babies work and know how to do them.
Must be responsible and take care of children hygienic.

IN

25

INVENTORY
Having a well-stocked inventory is a critical component of keeping a day carecentre running
smoothly. A day care facility that primarily serves toddlers should keep inventory with the
specific needs of this age group in mind. A successful toddler day-care centre provides a
plethora of developmentally appropriate toys and games, but is equally concerned with basic
matters of safety and hygiene.

GAMES & TOYS

Provide a large selection of games and toys, as toddlers
spend a significant portion of each day playing. Avoid
toys or games with small pieces that can present a
choking hazard. An art area should be well stocked with
Construction paper, Drawing paper, Block sets, Colour
pencils, Non-toxic paint supplies, Puzzles with large
pieces, balls, Puppets and toys.
It will encourage dramatic play such as make-believe
cooking sets and costumes are all developmentally
appropriate.

STORY BOOKS
As babies read and see many colourful pictures in these
quality storybooks, not only are they boosting their
reading skills, but they are also learning socially
responsible tools for life.

LCD AND PLAYSTATIONS

Video game genres are wide and varied.
Examples of popular genres include action adventure,
strategy, role playing, sports, racing, simulation an puzzle.

26

Watching cartoons on LCD creates a lot of fun for toddlers.

FURNITURE
Your day carecentre should have tables and chairs that are
the right height for toddlers to eat and play at. Plastic
furniture often works best because it is inexpensive, easy to
clean and resistant to damage. Beanbags are another form of
comfortable furniture for toddlers. It's also imperative to
have at least one changing table. Keep several mats, pillows
and simple blankets available for nap time. If you plan on
serving more than a few children, it's a good idea to have a
cubby area so that each child has an individual space for
personal items.

HYGIENE
Your diapering area should be well stocked with diapers, wipes, and baby
powder, as well as a locking garbage bin. Have toddler-sized toilets available for those
children who are potty trained or in training. Have plenty of paper towels and antibacterial
wipes available for the frequent spills that will accompany both snack time and playtime. Be
sure to stock plenty of soap so that you can encourage children to frequently wash their
hands. Have step-stools on hand to ensure that shorter children can wash their hands
independently.

SAFTY
Keeping your children safe should be
priority number one. You should have a fully stocked
medicine cabinet that locks and is out of reach of even the
most industrious of toddlers. Be sure to have plastic outlet
covers in place on each outlet that is unused, and extras
on hand in case an appliance need to be unplugged. If you
plan on taking any walking or driving trips away from the
day

care

centre,

27

EATING AREA
Chances are good that you'll be feeding attending children at least
one meal, as well as overseeing a few snack times. Plastic cups,
reusable plastic utensils and plates are safe, easy to wash and easy
for toddlers to manipulate. Keep plenty of paper towels and
napkins handy. It's also a good idea to keep a stock of bibs to
provide while children are eating meals.

BABYCOT
Comfortable baby cot will be bought for comfortable sleep of
babies. To prevent injuries soft cushions must be used in baby
cot.

WALKERS/HANDLERS
Walker made up of good material will be bought to teach them
how to take 1st step, how they can walk with and without
support.

FOOD
Food is the main ingredient for health. Fresh and pure food will be provided to toddler for
their physical as well as mental growth. Like fresh milk, fresh fruits, cereal etc. food will be
given according to experts advice, hired by us.

28

Finance required for inventory

Inventory

Items

Prices

Baby play place

10000

Digital steam sterilizer

6000

Baby food warmer

4000

Electric heater

8000

LCD play station

40000

Block basket

6500

Story books

5000

CDs and musical instrument

7000

Babys bag

5500

Babys scale

6500

Bolding racks

6000

Bouncy castle

5000

Babys cot

14000

Games and toys

8000

Furniture

20000

Hygiene

5000

Eating area and accessories

6500

Carpet and cushions

20000

Walker and handler

10000

Generator

40000

Camera

70000

Total250000

29

Management and Organization

MANAGEMENT AND ORGANIZATION:
MANAGER:
SYEDA SANA BATOOL will not only manage but lead the staff to get the things done
through staff properly. Management in child care is a mix of caring, understand your staff
and knows what needs to be done. She will manage the following tasks:
1. Determines safety, maintenance and security requirements for the facility.
2. Hire, train and supervise professional and Para professional staff.
3. Keep confidential any personal information relating to the childrens and their family.
4. Coordinate special events and outings such as birthday party
5. Identify and support staff training requirements
6. Ensure the high quality child care.
7. Order and maintain necessary equipments.
8. Coordinate with the parents and will provide necessary information about day to day
activities.
9. Will conduct the parents meeting once a week.
10. Will take payments from parents; handling late payments; and overseeing overall
operations.
11. Weekly lesson plans.

ACCOUNTANT:
1 DANYAL SALEEM will be responsible for working as accountant to insure accurate
financials.
2 He will also handle accounts payables and running all the monthly financial statements.

RECRUITER & supervisor:

1 RABIA RANJHA will be responsible for the hiring process employees by negotiating with
the manager.
2. Initially a review of the budget will occur to determine the available funds for the position.
3. She will post the job, gather applications and resumes, and interview the applicants and
hire employees.
4. She will supervise other personnel and resolve their issues.

30

RECEPTIONIST:
ZARA AHMAD will be working as receptionist. Receiving calls and providing necessary
information to callers and walk in customers

TEACHER:
1 NOSHABA ASLAM will be working as a teacher for the kids. She will be working for
establishing creativity of kids and early learning schemes.

MARKETER:
1 SHAHZAD SARWAR will be working as marketing manager.
2 Planning marketing strategies for the organization in budget allocated to him
3. Minimum use of media and create maximum value of business strategy must be adopted.

NUTRITIONIST:
1 ANEEQA will be working as nutritionist. She will be responsible for which food and
snacks provided to kids

ASSISTANT MANAGER:
1 MARYAM ILYAS will support Sana in the day-to-day running of a day care.
2 As she is responsible for checking all work is performed properly and on time.
NOTE: In absence of Sana Batool, Maryam ilyas will continue the business.

31

Management & Organization

32

Establishment Time Period

Establishment of baby day care center will take approximately 2 months. We have divided
establishment period into two phases.

1st step (Market analysis phase)

At this step we have conducted a detailed market analysis to forecast the demand for baby
day care centers. We have done this market analysis in three steps

Population analysis
Our population analysis shows increasing number of kids in Pakistan. In Pakistan birth rate is
31 per 1000 persons and other is increasing number of woman work force participation which
is increasing rapidly every year. All these figures shows the importance of our baby day care
centers

Market Segmentation
We have distributed our target market in two groups.
Middle class 2 income professional families.
Upper middle class 2 income professional families.

Market survey:
We have done survey for the market of Sargodha. Our market survey shows 100 % result for
need of baby day care centers in Sargodha city.
Our market analysis took 1 month for completion in this survey we have observed the market
trends of people of Sargodha which indeed demand a baby day care center.

2nd step (promotion):

In 2nd month we have focused on our promotion activities. Our promotion activities also
comprises of 2 phases
In first phase we will create suspense in people for coming baby day care center in Sargodha.
So for one week on different local cable networks, FM 96 & 98.7 ,express newspaper, a
billboard on university road our add will be just "Get ready Kids & Parents"
Our detailed promotion plan is in Promotion head.
Then we will go for regular advertisements and side by side we will continue our other
requirements like hiring of building, registration, purchase of equipment's etc.

33

Establishment
Population analysis
Market segmentation
Survey of market
Rent
Decoration of building
Taking kids for admission

Weeks
1st
2nd
3rd n 4th
5th
6th
7th,8th

Miscellaneous activities

8th

Activities

70
60
50
40
30
20
10
0
Activities

November
Series1

December

34

Personal financial statement

Each partner has cash and bank deposit in the following way

Partners

Cash Balance

Bank Balance

Total Worth

Maryam Ilyas
Zara Ahmad
NoshabaAslam
Sana Batool
RabiaRanjha
DanyalSaleem
ShahzadSarwer

R.S 60,000
R.S 50,000
R.S 85,000
R.S 40,000
R.S 70,000
R.S 55,000
R.S 80,000

R.S 1, 80,000
R.S 1,55,000
R.S 1, 65,000
R.S 1, 60,000
R.S 1, 30,000
R.S 1, 75,000
R.S 1, 70,000

R.S 2, 40,000
R.S 2, 05,000
R.S 2, 50,000
R.S 2, 00,000
R.S 2, 00,000
R.S 2, 30,000
R.S 2, 50,000

TOTAL WORTH IN RUPEES

Total Worth
3000
2500
2000
1500
Total Worth
1000
500
0
Maryam
Ilyas

Zara
Ahmad

Noshaba
Aslam

Sana
Batool

Rabia
Ranjha

Danyal
Saleem

Shahzad
Sarwer

START-UP EXPENSES
The estimated start-up capital and expenses as under:
Start-up Capital & Expenses
Inventory
LCD Play Station
Furniture
Generator

Amount in Rupees
1, 12,000
40,000
30,000
40,000

35

CCTV Cameras
Laptop
Carpet & Cushion
Advertisement
Rent (1st two month)
(per month 30,000)
Maintenance
Salaries
Utility Bills
Unforeseen (Contingency)
Total

17,000
15,000
20,000
1, 00,000
60,000
20,000
65,000
10,000
25,000
5,54,000

START-UP EXPENSES

START-UP EXPENSES
2%

Inventory

4%

LCD Play Station

20%

12%

Furniture
Generator
CCTV Cameras

0%

4%

Laptop
7%

Carpet & Cushion

Advertisement

11%
5%

Rent (1st two month)

(per month 30,000)
Maintenance

7%
18%
4%

3%

3%

Salaries
Utility Bills
Unforeseen (Contingency)

Each partner has spared and agreed to spend Rs. 1, 00,000 for investment in the business.
Assets worth of each partner has already been mentioned above. The start-up expenses have
been estimated by getting prices of required assets, items and checking utility bills of
competitors.

36

FINANCIAL PLAN
High Fliers Day Care Centre will have an average annual revenue growth rate will be
approximately 34% per year. Day Care Centre will acquire rupees 7, 00,000 of fund from
partners. The projected Income Statements of High Fliers Day Care Centre for first five years
are as follows:

HIGH FLIERS DAY CARE CANTRE

BUDGETED INCOME STATEMENT
(FOR THE YEAR ENDED)

DETAILS

1ST YEAR

2ND YEAR

3RD YEAR

4TH YEAR

5TH YEAR

Sale Services
rendered

3,270,000

4,061,000

8,465,800

9,097,952

12,064,200

Salaries
Utilities
Rent
Advertisement

1,452,000
1, 20,000
3, 60,000
1, 00,000

1,524,600
1, 80,000
3, 96,000
1, 25,000

1,625,830
2, 40,000
6, 75,600
1, 50,000

1,707,122
3, 00,000
7, 43,160
1, 75,000

1,792,478
3, 60,000
8, 17,476
2, 00,000

Admin
Expense
New branch
inventory cost
Depreciation
Miscellaneous

20,000

20,000

30,000

30,000

30,000

8,000
5,000

8,000
8,000

16,500
12,000

16,500
15,000

16,500
18,000

Net Income

1,205,000

1,799,400

5,615,870

6,111,170

8,829,746

Less Expenses

1, 00,000

Here budgeted income statement show profit of business. During first year we will gain
revenue of R.S 3,270,000 after subtracting expenses from revenue we will gain a profit of
R.S 1,205,000 which will increase respectively.

37

Allocations of sale revenues are as follows

Monthly Fees
Years

TOTAL
No. of
Students
Admitted

NEW
STUDETS
ADMITTED

Admission
Fees

Child 4
Month to
1.5 year

Child 1.5 t0
3 years

Child 3 to 5
years

Total
Revenue of
this year

Cumulated
Revenue

1st
2nd
3rd
4th

30

30

(30*20,000)

(05*6000)

(15*7500)

(10*8000)

3,270,000

3,270,000

40

10

(10*20,000)

(10*6600)

(15*8250)

(15*8800)

4,061,000

6, 731,000

55-5=50

25

(25*25,000)

(25*7260)

(20*9075)

(30*9680)

8,465,800

15196800

7010=60
77-7=70

17

(17*25,000)

(22*7986)

(26*9983)

(27*10,648)

9,097,952

24294752

20

(20*30,000)

(25*8785)

(35*10,981)

(30*11,713)

12,064,200

36358952

5th

Base of any business is to make profit. We started our business on the concept of earning
profit by providing our customer high quality and secure environment. Here we estimated
annual revenue of our business. We predicted first year we will have 30 students in our
business and it will increase respectively. We can see on the table we will increase our fees
by 10% per student annually and admission fees will too increased. We will have chances of
losing 5 students which will leave due to increase in fees; you can see it in table third year
row. In forth year we estimated due to completion of their course some students will leave as
you can see in table forth year row. We estimated fifth year we will have total number of 77
students in our High Fliers Day Care Centre.

PROFIT & SALE PROJECTION

Profit & Loss Projection
100000
90000
80000
70000
60000
50000
40000
30000
20000
10000
0

Yearly Revenue
Monthlt Revenue

1st

2nd

3rd

4th

5th

The above chart explains the projected profit & Sales for the next five years. On X-axis the
years are mentioned where as Profit & Sales are shown on the Y-axis

38

HIGH FLIERS DAY CARE CENTRE

PROJECTED BALANCE SHEET
(ON FIRST DAY OF BUSINESS)

ASSETS
Current Assets

RUPEES

LIABILITIES & Equity

Current Liabilities

Cash at Bank
Inventories
Account Receivable

4, 86,000
1, 12,000

Account Payable

Fixed Assets
Furniture
Generator
Laptop
CCTV Camera

30,000
40,000
15,000
17,000

Total

7, 00,000

RUPEES
-

Equity
Maryam Ilyas
Zara Ahmad
NoshabaAslam
Sana Batool
RabiaRanjha
DanyalSaleem
ShahzadSarwar

1, 00,000
1, 00,000
1, 00,000
1, 00,000
1, 00,000
1, 00,000
1, 00,000
7, 00,000

Total

The above mentioned projected balance Sheet for the opening day shows the Assets which
includes current and fixed assets having worth of Rs. 7, 00,000. It also shows the inventory in
hand of Rs. 1, 12,000 to meet the 1st days requirements and a bank deposit of Rs.4, 86,000
for unforeseen business expenditure. On liability side the Day Care Centre has no Current
liability payable except owner equity which partners have invested.

BREAK EVEN ANALYSIS

The break even analysis has carried out showing the level of sales at which the state of no
profit and no loss occurs. This is the minimum sale level below which the business cannot
operate to avoid the losses. At this point business will recover its operating expenditures only.
The minimum monthly and yearly revenue generated High Fliers Day Care Centre at which
business gains zero profit will be under:

Break even Analysis

Years
Monthly
Revenues

1st
42279

2nd
RS 37322

3rd
R.S72165

4th
R.S63614

5th
R.S76050

Yearly
Revenues

R.S507853

R.S447862

R.S865976

R.S763366

R.S 912605

39

We estimated break even analysis through this formula as following

Working
breakeven analysis=fix cost/variable cost (% of services rendered)
1st year
1940000/3.82=507853 annually
42279 monthly
nd
2 year
2073600/4.63=447862 annually
37322 monthly
rd
3 year
2597930/3%=865976 annually
72165 monthly
th
4 year
2671782/3.5%=763366 annually
63614 monthly
th
5 year
2856454/3.13%=912605 annually
76050 monthly

BREAK EVEN ANALYSIS

Here we show projected break even analysis with the help of charts:

BREAK EVEN ANALYSIS

100000
90000
80000
70000
60000

Monthlt Revenue

50000

Yearly Revenue

40000
30000
20000
10000
0
1st

2nd

3rd

4th

5th

40

High Fliers Day Care Centre

Budgeted Balance sheet (Five Years)
As On

Assets

Opening

1st Year 2nd Year 3rd Year

4th Year

5th year

4, 86,000

4, 88,000

3, 70,000

3, 90,000

Current
Assets
Cash At
Bank
Account
Receivable
Inventories

4, 00,000
-

3, 40,000
-

1, 12,000

1, 20,000

1, 30,000

1, 70,000

1, 80,000

2, 00,000

Furniture
Depreciation
@ 10 %

20,000

25,000
(2500)

22,500
(2500)

50,000
(5,500)

34,000
(5,500)

29,000
(5,5)

Generator
Depreciation
@ 10 %

40,000
-

40,000
(4,000)

36,000
(4,000)

72,000
(8,000)

64,000
(8,000)

56,000
(8000)

Laptop
Depreciation
CCTV
Camera

15,000
17,000

13,500
(1,500)
15,300

12,000
(1,500)
13,600

24,000
(3,000)
27,200

21,000
(3,000)
23,800

18000
(3000)
20,400

Depreciation
Mobile App
Depreciation

(1,700)

(1,700)
90,000
(10,000)
7, 04,100

(3,400)
80,000
(10,000)
7, 63,200

(3,400)
70,000
(10,000)
7, 63,300

(3,400)
60,000
(10,000)
7, 73,400

Fixed
Assets

Total

7, 00,000

7, 01,800

41

Liabilities
& Equity

Opening

1st Year

2nd Year

3rd Year 4th Year

5th year

4,000

15,190

12,400

11,085

100

2,525

5,300

7,963

45,485

45,600

54,352

Current
Liabilities
Account
Payable

1,800

Accrued
Expense

Capital
Retained
Earning

Maryam Illyas

1, 00,000

1, 00,000

1, 00,000

1, 00,000

1, 00,000

1, 00,000

Zara Ahmed

1, 00,000

1, 00,000

1, 00,000

1, 00,000

1, 00,000

1, 00,000

NoshabaAslam

1, 00,000

1, 00,000

1, 00,000

1, 00,000

1, 00,000

1, 00,000

Sana Batool

1, 00,000

1, 00,000

1, 00,000

1, 00,000

1, 00,000

1, 00,000

RabiaRanjha

1, 00,000

1, 00,000

1, 00,000

1, 00,000

1, 00,000

1, 00,000

DanyalSaleem

1, 00,000

1, 00,000

1, 00,000

1, 00,000

1, 00,000

1, 00,000

ShahzadSarwer 1, 00,000

1, 00,000

1, 00,000

1, 00,000

1, 00,000

1, 00,000

7, 00,000

7, 01,800

7, 04,100

7, 63,200

7, 63,300

7, 73,400

Total

42

Important Notes
Cash at Bank:
First and second year we can see in budgeted balance sheet bank asset is decrease; it is occur
because we will make increase in inventories and furniture of our centre according to the
need of requirements. In second year we purchase more assets to maintain second building
inventory, you can see there is increased in generator, CCTV camera and laptop budgeted
balances. On the other hand our asset cash at bank are increasing following years
respectively. We are maintaining it to meet our daily expense and account payables.

Salaries:
We will increase salaries by 30% annually as you can see above salaries expenses are
increasing repeatedly. In second year there is an increase of a R.S 25,000 salary expense,
which will incur by giving a fee to Mobile App engineer.

Rent:
We will increase rent by 10% annually. In third year rent will increase by R.S 2, 40,000
which will rent of another building taking on rent for business purpose and will increase by
10% annually.

Depreciations:
We will charge depreciation on fixed asset. We are using straight line method for charging
depreciation on all the assets. Depreciation on furniture are increasing because we are
maintaining more items in furniture and new items depreciation are adding in the existing
depreciation. In second year there is an increase of depreciation because of purchasing new
assets mobile app for the business. In third year other assets depreciate by double because we
purchase more assets for fulfilling new building requirement.

Account Payable:
In liability side account payable are increasing. Increase in account payable show here we are
making loyal our suppliers of inventory to make delivery of items on time when we need it.
We will not pay 20% of payments to our supplier so they will engage with us every time
when we need urgent supply of items. In 3rd, 4thand 5thyears our account payable are
decreased because we make payments to our suppliers.

Retained Earnings:
For the purpose of increase in our business we are maintaining certain portions of our income
as a retained earning account.

43

Appendices
CCTV Cameras:
http://hafeezcentre.pk/Security-Tools/CCTV-Cameras-Prices-in-Lahore--pakistan-04235942227962204.html

Mohammad Umar Minhas R.S 17,000

Cell # 0321-8490238

Laptop:
Najum-ul-sabeeh R.S 15,000
Cell # 0304-6692911

Rent:
Tayyab Warraich R.S 30,000 with 10% increase annually
Cell # 0332-2022208

Express news paper& news channel cost:

Shahab khan
Cell # 0300-8605608

Cable network:
Tariq Mehmood (Garrison cable network) per month Rs 5000
Cell # 0300-8600133
Economic survey of Pakistan
Resume of Software engineer.
Food & nutrition expert currently done M.phil in food science from sgd uni and now working
in Pepsi co Aquafina dept Islamabad.

44

Code of conducts for Business

Our code of conduct helps everyone involved in a child care center to understand what
behaviors are appropriate andinappropriate. It also outlines the proactive strategies used to
promote appropriate behavior and the consequences for inappropriate behavior. The purpose
of the code of conduct is to support a safe, positive and respect fullenvironment and to
communicate the center's expectations and policies.
The following people are expected to behave in a respectful manner and comply with this
code ofconduct.

management and staff members

children
parents/guardians of children enrolled
all others involved with our center

Guiding Principles for Appropriate Behavior:

Be Respectful

We are respectful of ourselves and other people. We are respectful of the ideas and feelings
of others. We are respectful of the environment, equipment and materials.
Be Safe

We work and play safely to help keep ourselves and others from getting hurt.
Be Cooperative
We solve our problems by talking and listening to each other respectfully to nd a solution.
When we cannot solve a problem ourselves, we ask for help.
Be Supportive of Learning
We learn to the best of our abilities and support the learning of others.
Appropriate Use of Technology
All children, parents, staff and others involved in our center must use e-mail, electronic
devices and the Internet according to our policies. This protects peoples privacy and the
confidentiality of information.

45

Unacceptable Behavior
The following behaviors by children, staff, parents and others involved in our center are
unacceptable:
Harassment, including behavior that degrades, demeans, humiliates or embarrasses
someone that a reasonable person would know is unwelcome
All forms of abuse (physical or psychological), including verbally, in writing or
otherwise
Discrimination against any person or group because of their race, color, nationality or
o Place of origin, ethnic background, religion, age, gender-determined
characteristics, marital and family status, source of income, political belief.
o Actions that put another person at risk of harm, including violent physical acts
(with or without a weapon) and threatening someone
Proactive Strategies
We actively strive to create an environment that supports the health, safety and well-being of
the children by
Having realistic and developmentally appropriate expectations for behavior
Setting up the environment and materials to encourage appropriate behavior and
reduce potential for inappropriate behavior
Planning a program based on childrens interests and developmental needs
Establishing consistent yet exible schedules and routines that help children gain
trust, security andself-control
We create a positive environment for children, parents, staff and others involved in our center
by:

Developing positive relationships, including making time to talk and listen

Establishing clear, consistent, simple limits
Stating limits in a positive way and periodically reminding people
Providing explanations for limits
Working together to solve problems
Modeling and encouraging appropriate behavior

Consequences for Inappropriate Behavior

We will consistently respond to inappropriate behavior by children, parents, staff and others
involved in ourcentre by:
reminding people of expectations and limits
Using a respectful approach to explain why a behavior is inappropriate and what
behaviour is expected
Talking only about the behaviour, not labeling the person
Responding sympathetically and acknowledging feelings

46

Depending on the severity and frequency of the behaviour, we will consider further steps
such as:
Using behavioural analysis to learn what may be contributing to a childs
inappropriate behaviour andhow to help reduce or eliminate the behaviour
Having a formal or informal meeting to discuss concerns and to develop an action
plan to encourageappropriate behaviour in the future
Developing a written contract with an adult or older child that outlines specic
expectations andconsequences
Giving a written warning that outlines specic concerns and consequences if the
behaviour continues
In extreme cases, we will take additional steps such as:

Suspending or dismissing a staff member

Suspending or withdrawing child care services because of a childs or family
members inappropriatebehaviour
In the case of a visitor not allowing the person to return to the center
Children need :

Independent access to and selection of toys and materials

Sufcient space and time for uninterrupted play
Access to noisy, messy and quiet areas
Indoor and outdoor space for movement and large muscle activities
Space, materials and opportunities for socialization and pretend play

Establish clear, consistent and simple limits and provide explanations for those limits:
Limits are statements of what behaviour is expected of the children.
Tell the children why they need to follow the limit. When children understand the reasonsfor
limits, they are more likely to comply.
Say: When you sit down, your other friends can see the book.
Rather than: Sit down.

Three basic rules:

.1Respect Yourself
For example, If you try to stand on the bicycle, you may hurt yourself. If you want to sit
and ride the bike thatsfine. But if youre going to stand on the seat, Ill have to put the
bike away.

2.Respect Others

47

For example, Aliyan, that hurts Ajya when you threw the book at her. I cant let you hurt
your friends and Icant let your friends hurt you. Books are for looking at the pictures and
reading. Would you like me to read thatbook or shall we put it away?
.3.

Respect the Environment, Equipment and Materials

For example, When you bang on the little telephone you could break it. Lets go find the
xylophone or a drumthat you can bang on .

Telling children what to do, rather than what not to do, reinforces acceptable behaviour.
Say: Hang your coat up, please.
Rather than: Dont leave your coat on the floor.

Focus on the Behaviour, not on the Child

In a guidance situation, focusing on the childs character tends to produce feelings of guilt
and shame for thechild. This ultimately lowers self-esteem. On the other hand, focusing on
the behaviour preserves the childsdignity and provides information for correcting the
behaviour.
Say: When you grab the Alviya, it makes Deebaj angry.
Rather than: You should be ashamed of yourself for grabbing.

Helpful Hints for Employees

Position yourself with your back to the wall, not the children.
Visually scan the room as you are interacting with children.
Keep your own emotions under control.
Keep your own tone of voice and body language calm.
Get to know childrens families and communicate behaviour successes and concerns
When providing guidance, connect with the child instead of coming across as
judgmental or preachy.
Be clear and describe behaviours. Avoid using vague comments like play nicely.
Provide opportunities for children to make amends instead of insisting on a supercial
apology.
If you feel your own level of frustration rising, count to ten and breathe deeply before
proceeding

These Policies Must be Reviewed :

With parents before enrolment
With new staff upon employment
With substitutes upon employment

48

With all staff at least annually

A copy must be provided to parents or guardians of all children upon enrolment