About the MarTech Master Class

Marketing Technology (MarTech) is an emerging space with a market potential of $ 37 Billion by 2017.
There has been a sporadic growth in the adoption of MarTech by Indian companies in last couple of years.
Companies ranging from Start-ups to large Enterprises like Infosys, Tata etc. have invested heavily in such
tools and products to improve the impact of
their marketing and sales campaigns.
Govt. of Indias Digital India initiative launched
by PM Narendra Modi in July 2015 has opened
up a plethora of opportunities for students
perusing a career in marketing. Knowledge of
MarTech and tools like CRM, Marketing
Automation, and Analytics etc. is essential to
succeed in interviews and performance once
inducted into an organization.
The MarTech Master Class is designed to
acquaint students with the basics of MarTech to
design and execute marketing campaigns.
Following key topics covered in the MarTech Master Class:
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Introductions and Overview of the MarTech Master Class

Marketing Technology & Global Brands (2 Case Studies)
Marketing Technology Landscape
Quick Refresh & Q&A
B2B Marketing & Technology implementation (1 Case Study)
Digital India and Opportunities for Young Marketers
Lunch Break
Get Hand's On with MarTech - Content Strategy
- Secondary Research using Google Advance Search
- Primary Research using Survey Monkey
- Data Analysis and Content Creation
- Q&A
Get Hand's On with MarTech - Outbound Strategy
- Database Creation - LinkedIn, Insideview, Netprospex
- List Hygiene - BriteVerify
- Marketing Automation - HubSpot
- CRM and Lead Management - SalesForce
- Q&A
MarTech Shark Tank (Quiz & Contest)

10:00 am to 10:15 am
10:15 am to 10:45 am
10:45 am to 11:30 am
11:30 am to 11:45 pm
11:45 pm to 12:30 pm
12.30 pm to 1.00 pm
1:00 pm to 01:45 pm
01.45 pm to 03:00 pm

03:00 pm to 4:30 pm

4.30 pm to 5:00 pm

Twitter: @santoshabr | Linkedin: linkedin.com/in/santoshabraham | Email: abr.santosh@gmail.com

The Trainer: Santosh Abraham

Marketing Technology Expert with extensive experience in
Product Development and Technology Sales & Marketing.
Have played key role in planning and executing Demand
Generation Workshops and Go to Market (GTM) Strategy for global
technology firms.
Key Skills: Startups, Marketing Technology, Digital Marketing, Product
Management, GTM Strategies & Market Research.

Awards & Recognition:

NASSCOM Innotrek Company 2015.
Excellence in IT marketing award by LinkedIn & Paul Writer in 2014.
Emerge 50 Startups by NASSCOM in 2013.
Was awarded TiE Nurture 2.0 by Padma Bhushan Mr. S Ramadorai in 2013
Merit certificate in Martial arts by University of Pune during international festival in 2006.
Gold Medal for Scholars of Excellence by IBMR for Highest Score in MBA e-Business in 2005.
2nd in Spectrum Chess Competition held at Sinhgad Institute of Management, Pune in 2004.
3rd in Inter-Collegiate Judo Tournament held at Gujarat University, Gujarat in 2003.

Total Industry Experience: 11 years

CEO & Co Founder (Jan 2012 present)
Business Strategy, Product Management, Supporting Sales, Marketing and Project
Delivery initiatives.
AVP & Practice Head (Apr 2011 Dec 2011)
Sr. Manager - New Business & Strategic Accounts (Mar 2010 Mar 2011)
Sr. Manager - Research Cell (Oct 2005 Mar 2010)
GTM Consulting, Demand Gen Workshops & Program design for Large Technology firms,
New Business Acquisition & Key Account Management, Market Research & New Market
Penetration Strategy Reports.
Executive Business Development (Jan 2005 June 2005)
New Business Development and Lead Generation.

Project Trainee, MBA e-Business (May 2004 July 2004)

Key Account Mapping Internship project.

Twitter: @santoshabr | Linkedin: linkedin.com/in/santoshabraham | Email: abr.santosh@gmail.com