PRODUCT : NUVO FAMILY plus MULTI PROTECTION

• SEGMENTATION
1. Age : above 5 years old
In that age, they often do various activity of which can release sweat. So that
can cause disease germs descend upon our body. So, Nuvo launch new soap
with multi protection.
2. Sex : male and female
Every gender who are active can use this product.
3. Social Grade : lowest class up to upper middle class
Because this product is too cheap to buy. At the price Rp. 1.500,00- you
have earned to buy this product. Even though this product is too cheap but, it
contain TCC and TRICLOSAN able to protect our skin from microbe attack
caused by irritation. Beside that, the MOISTURIZER can damp and keep our
skin in order not to run dry.
4. Income : more than Rp. 200.000,00
For the teenagers who has pocket money about more than Rp. 200.000,00-
can buy this product.
5. Family Size : baby, boy, girl, father, mother, etc.
For every family size that always active in various activity.

• MEDIA
1. TV
 Trans TV (Dorce Show), because Dorce Show is one of the
popular TV show, so if we put our product to be advertisement at this
show, our product will be more famous.
 Trans TV (Ceriwis), because Ceriwis is the most favourite TV
show which many people like that. So, if we put our product at that
show, our product can sold out in market.
 Trans TV (Good Morning), because in the morning many
housewife who watch this TV show while relax. So, if we put our

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 product at this show to be advertisement, our product will be saleable in
market.

2. Radio
 Prambors at 04.00 pm, because at that time many people who
listen while do something. So, if we put our product at this program, the
people will be allow for to chosen healthy soap.
 Star at 08.00 am, because at this time many housewife who
people while do the homework. So, if we put our product at this
program, they will be interest with this product and buying it.
 Hardrock at 06.00 pm, because at this time many people who
listen at car if they have traffic jam from office to the home. So, if we put
our product at this program, they will be positive thinking about this
product when listening its advertisement.

3. Tabloid
 Realita, because many housewife who read this tabloid, and they
give influence to other family member. So, if we put our product to be
advertisement, our product will be recognized by many people.
 Gaul, because many adult who read this tabloid. So, if we put our
product in this tabloid to be advertisement, they will be inform to their
parent to buy it.
 Genie, because many housewife who read this tabloid. So, if we
put our product to be advertisement, the housewife will be inform to the
other housewife about this product.

Collected Date: Monday, September 7 2007

Lecturer : Mrs. Yunita Simatupang