Data Basics

What Is Data?

Unites of Measurement

Data is digital information that is

transmitted from one point to another
point. In the wireless world, it is digital
information that is transmitted or
accessed on a wireless device. This
includes:

In the wireless world everything is calculated in Kilobytes. The chart below

identifies the units of measurement that are used globally to measure data.







Internet browsing
Sending / receiving e-mails/IM
Downloading content
Tethering
Using mobile applications

1 bit = 1 character
1 byte = 8 bits
1 kilobyte (KB) = 1024 bytes
1 megabyte (MB) = 1024 kilobytes
1 gigabyte (GB) = 1024 megabytes

How is Data Calculated?

Why Sell Data?

By offering and selling the appropriate
data option to your customer, you:
 Minimize the possibility of product
returns or calls to our support
center for unexpected data charges
 Allow customers to take advantage
of using their wireless device to its
full capability
 Allows customers to take advantage
of smartphone device subsidy if
they purchase a data plan at sale
vs. post sale
Because customers are looking to do
much more than just talk on their
Mobile devices, helping them pick the
right data plan or Add-On based on
their device type and usage needs is
critical to the customer experience.

Lets compare Data to Airtime

Data is billed according to the
volume of data transferred, not for
the amount of time a customer is
connected. Activities such as
browsing are calculated for each KB
of data that is downloaded.

Airtime is calculated based on the

duration of the call and is
calculated as follows: the time spent
between the second a customer
presses the Call/Answer key and
the second the connection is
terminated.

What can you do with 500MB of data on a Smartphone?

Daily
Usage

BB

WM

iPhone

Mobile
Hi-Speed

Send e-mail (text only)

20%

51,200

11,378

4,452

2,840

Send e-mail
with photo attachment

20%

291

203

186

200

View website page

45%

3,114

2,532

1,317

779

View YouTube (per minute)

15%

75

75

75

26

Activity

Browsing Experience on Different Devices (actual display varies by device)

Mobile Phone

 Mobile optimized WAP sites only

 Approx 10KB per page

Smartphone (i.e. BlackBerry, iPhone, Android)

 Full internet, rich HTML sites, PC-like experience

 Approx 175KB per page on a BlackBerry device
 Approx 318KB per page on iPhone

Did You Know? 99% of Smartphone customers use less then 500MB /mth; therefore, a 500MB plan should be a good fit, for most customers.

June 26, 2009 | National Sales & Service Training

Data Basics
Common Data Usage on Wireless Devices
What it is
WAP Browsing

How its charged

Accessing a subset of
internet sites slimmed
down to be easily viewed
on a mobile phone (i.e.
primarily with text
information and without
complex graphics.

Web Browsing
Accessing the full Internet
and displaying full web
pages that include text,
images, videos, and
animations.
Instant Messaging
Enables customers to see
whos online and send
them instant messages via
their mobile device.
E-mails & Attachments

Wi-Fi

Data Applications

Mobile Internet Stick

Send, receive and

manage your emails just
like you would on your
computer. Smartphones
also allow customers to
view and edit attachments.

Data usage is measured by

the volume of data
transmitted through the
network (i.e. text, images,
attachments).
Smartphone customers have
the option to purchase a
fixed or flex rate data plan.
Mobile phone customers can
purchase a fixed unlimited
mobile browsing plan.
Mobile phone customer can
also subscribe to MobileMail
and Rogers Instant
Messaging plan to enhance
their emails and IM
experience.

Customer Lifestyle Benefits

Visit online communities like
Twitter, Facebook & YouTube.
Surf Google, Yahoo! Canada
and Windows Live sites
Quickly check the weather
forecast, sports scores, or read the
news.

Access websites the way they are

meant to be seen.
Computer-like browsing
experience.

Access your existing IM

community
Stay connected in real-time with
friends and colleagues while on the
go.
Access your existing email
accounts
Stay connected over email
without being tied to a computer
View attachments on
smartphones

A technology that enables

a wireless device to use
data applications, such as
connecting to the Internet
when within range of a WiFi network, also known as
hotspots.

Since data is transferred

through Wi-Fi and not the
wireless network, the
customer will not be charged
on their wireless invoice

Use applications without

consuming data from the customers
data bucket.
Provided free at many airports,
hotels and restaurants

Programs embedded or
downloaded by a
customer on a wireless
device.
Some retrieve and
transfer real-time
information from an online
source to users.

Some charged to
customers for a flat monthly
fee.
Some charged as a onetime fee or are free (data
usage goes against data
plan).

The freedom to choose from a

variety of applications that suit a
lifestyle. For example:
Social butterfly Twitter
Directionally challenged
GoogleMaps
Investor stocks application
Real-estate agent mortgage
calculator

Plugs directly into a

laptop/PC USB drive.
Instantly connects
customers to the mobile
network at broadband
speeds.

Data accessed is
calculated per kilobyte.
Customers choose a
fixed or flexible monthly data
plan upon purchase of this
device

Lets customers perform day-to-day

online functions from virtually
anywhere within areas covered by
our HSPA network.

Data Plans/Services There are different plans available for Mobile Phones and Smartphones to help to customer access data
services such as e-mail, social networking, instant messaging, news/weather/sports and other applications like Google Maps.
Mobile Phone

Smartphone

Get a Mobile Browsing Plan

Get a BlackBerry, Smartphone or iPhone Data Plan

June 26, 2009 | National Sales & Service Training