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SUMMER TRAINING PROJECT REPORT

ON
Customer

Feedback at Big Bazaar


Agra

Submitted in the partial fulfillment of the requirement for the


Master of Business Administration
DR. APJ ABDUL KALAM TECHNICAL UNIVERSITY
LUCKNOW
Session (2015-16)
Submitted To:
Mr. Danish Khan
HOD
Under the Guidance of
Mr. VISHAL MAHAJAN
(Marketing manager)

Submitted By
Satya Prakash
Roll No.-1481270048
Batch-2014-2016

C. B. S. COLLEGE OF MANAGEMENT, AGRA


Poiya, Near 400 KVA Sub Station, Peelipokhar, Aligarh Road, Agra,
Uttar Pradesh-282006
Affiliated To DR. A.P.J.ABDUL KALAM TECHNICAL UNIVERSITY, LUCKNOW.

Acknowledgement
Co-operation and building up of moral are the essence of success.
These are two factors that go a long way in achieving it. It is a Herculean
task, which lacks these two determinants of success. Summer training
was an exposure to corporate environment. It was an opportunity and
great pleasure for me to be in such an environment and having
interaction with concerned people.
I express my heartily respect and profound thanks to Sandhya
Srivastava. For their enlightening and meticulous guidance for the
consummation and evaluating of this project.
Finally, to my parents, for all the tea and care with which they
overwhelmed me through these long months of creation.
Offering thanks,
NIDHI KUMARI
ROLL NO 1460270135

Declaration
I hereby that I have worked on the Customer Feedback at Big Bazaar
Agra All the information that has been collected, analyzed and documented
for the training report is authentic possession to me.
I would like to categorically mention that the work here has neither been
purchased nor acquired by any other unfair means. The data and information
existing in this training report are accurate and update to the current data, to the
best of our knowledge.
However, for this purpose of the training report, information already
compiled in many sources has been utilized. All information in this training
report is true representation oh what I have experienced during the training
report.

NIDHI KUMARI
ROLL NO. 1460270135

PREFACE
Summer Training is an integral part of the professional courses. In classroom
studies main concentration is on the theoretical portion while the main objective
of summer training is to impart practical knowledge to the college professional
students.
I did my summer training in Agra. My specialization area was marketing. In
todays competitive scenario, marketing plays a major role. I have chosen
survey in marketing in order to get the practical experience that is, how to
conduct with various people, explaining them the motto behind the survey,
convince them to chat with me & to collect information about customer
feedback of Pantaloon in marketing.
Customers attitude was being recognized by the way of questionnaire, which
was prepared by myself. The questionnaire clearly defines the attitude of
different persons by getting the feedback or response from them.
In such a competitive environment, the survival is of fittest. Those who can
know & understand the needs of consumers can produce the products of the
consumers attitude most effectively, & thereby they are the survival in the long
run. Those who are not able to do that are left behind in the race of competition.
So it is extremely important to know the attitude of the consumer and adopt the
Business strategies according to their needs and wants.
I have drafted the questionnaire and then did a survey in Big Bazaar section of
Pantaloon. Then I did analysis of the customers responses and the findings of
the research have been presented in the report

TABLE OF CONTENTS
Preface
Industry Profile
Company Profile
Background
Growth
Pioneering
Brands
Concept & Evolution
Retail space
Business Division
Big Bazaar
Food Bazaar
Pantaloon Performance Drivers
Vision
Rewards & Recognition
Unit Profile
Project undertaken
Research Design
Population
Sampling Procedure
Sampling Unit
Sample Size
Data collection Method
Limitations
Data Analysis
Conclusion
Recommendations
Annexure
Questionnaire
Bibliography