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The Ultimate Guide to Font Pairing

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PoppiePackDecember15,2015
General
26

CanvasUltimateGuidetoFontPairing
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Choosingonetypefaceisntsohard,buthowdoyouchooseapair,ormaybethree?
Whetheryouknowitornot,differentfontcombinationscreatedifferentstylesforyourdesigns.Theresa
sciencetoapplyingaheading,subheadingandbodycopytosuitthetypeofcontentyoureproducingand
themessageortoneofyourbrand.
Togiveyoualegup,weveputtogether30uniquefontpairings(withtipsandadditionaltechniques)to
helpyoudeterminewhatfontpairingbestsuitsthedesignorcontentyourecreating.
Usethisarticlelikeareferenceguidebeforeyouembarkoneverynewdesign,orsimplyuseitasasource
ofdesigninspirationwhenyougetstartedbuildingyourownbrandinCanvaforWork.
Thinkweveleftsomegoodonesout?Sharethefontpairingsyouliketouseinthecommentssection,
below,andifwethinkitdeservestobeonthislist,welladditinandfeatureyourowndesign.

Somehandyresourcesbeforewegetstarted
Beforewegetstartedonthelistof30fontpairings,therearetworesourcesyoushouldhaveonhand.
Thefirstisasuperhelpfulinfographicshowingtheimportantfeaturesoftypographicanatomy:

Thesecondisaninfographicglossaryoftypographictermsandcompositionaltechniques,explainingthe
basicswhenitcomestotypography:

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TheDesignSchoolListof30FontPairings
Tomakeiteasierforyoutousethisguideasareferencematerial,wevearrangedour30uniquefont
pairingsaccordingtothecontentorpublicationtypetheyworkbestfor.Again,ifyouthinkwevemissed
onethatshouldhavebeencovered,dropanoteinthecommentssection,below.

01.DesignPublication

LeagueSpartanisamoderntypefacewithstrongstructureandgeometricform.Thiscontrastswellagainst
theelegantandmoretraditionalstyleofLibreBaskerville.Usingaserifforyourbodycopymakesmore
denseinformationeasytoread.
Creatingcolumnsareagreatwayofcontainingyourtext.Shorterlinesoftextareproventobeeasierto
read,sowhenyouhavelimitedcopy,trytoreducethewidthofyourtextspace.

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02.Resum

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JuliusSansOneoffersafinestroke,anditsbroaderbaselinemakesitagreatdisplayfont.Offsettingwell
againstthemoremasculineandgeometricstyleofArchivoNarrow,thesetypefacesofferagood
combinationforeasyreadability.
Resumesandformaldocumentsareoftenlacklustrewhenitcomestofontandfontpairings,buttheydont
havetobe.Combiningclean,easytoreadtypefacesthatcreatehierarchyandbalanceisimperativewhen
youaretryingtoconveyamessage.

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03.Sports/Active

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Abold,roundedtypefacecombinedwithalighter,condensedstylewillmakeforhappyfontpairing.All
threefontsinthisexamplearestrong,masculineandeasytoread.Thebold,wideArchivoBlackcreates
impact,appropriateforamaledirectedaudience.
Herethetextcolorhasbeenbrokenuptocomplementthecompositionandcolorsinthebackgroundimage.
Communicatingwithvisualtechniqueslikethisbringsmoresymbolismtoyourdesigns.Thetexthasbeen
placedtooutlinetheshapeofthedancerintheimage,guidingtheeyetoreadthedesignmuchlikeastory.

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04.eBook

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Dontbeafraidtouseonetypefaceacrossyourentirebrand.FindingfontslikeLibreBaskervillethathave
stylevariantsisacleverwaytocreatenuancewithoutovercomplicatingyourdesigns.Thistypefaceisa
classicserifthatisbeautifullyappliedasaheadingandeasytoreadbodycopy.
Toelaborateonhoweasyitistousedifferentfontvariants,hereisanexampleofLibreBaskervillein
action.Usinganitalicpronouncesawordorsubheadingwithouthavingtochangefontfamilies.

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05.FashionRetail

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BebasNeueisafavoriteoutthereinthedesignsphere.Itscondensedandcleanformmakesitexcellentto
useforheadings.Roundandnarrowtypefacesoffsetnicelyagainsteachother.ThecontrastbetweenBebas
andMontserratmakesforatidyandcontemporarypairing.
Becauseofthegeometricformofthisfontcombination,shapesarenicetousetoaccompanyyourtype.The
linesappliedeithersideoftheSeasonSaletextactasgreatbookmarksandtheyaligntothewidthofthe
headingforstylisticcomposition.

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06.SophisticatedStyle

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Youdonthavetousecompletelydifferentfontstoachieveadramaticeffectyoucanuselightandbold
versionsofthesamefamilyforversatility.Lorahasbrushedcurvesthatmakeitaveryelegantand
sophisticatedtypeface.Theeffectofusingtheitalicandregulartogetherischarmingandfeminine.
Applyinterestingcompositionsbyfindingareastoplacetext.Thebackgroundimage,here,wasscaledto
makeforcopyspacetoplaceonthebulboftheorchid.Whitetextwasusedforthebodycopytocontrast
againstthedarkerpetals,whilethesamefuchsiacolorwasusedontheheadingandsubheadings.The
keylinemakesforasimpleeffect,andnicelyanchorsthecopytotherightofthegraphic.

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07.Frontpage

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Thiscombinationhassimilaritiestopairingsyouwouldfindinnewspapersorpublishing.OpenSans
ExtraBoldgrabstheattentionofyouraudience,muchlikethatofaheadline.
Thesetypefacesaretoughandstraighttothepoint.ThelightCooperHewittappliedinuppercaseisagreat
contrastingsubheadorchaptermarker,asistheeasytoreadPTSansforbodycopy.Thesetypefacesare
wellbalancedandcreateasolid,wellanchoredstyle.

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08.Technology

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RobotoCondensedisasansseriftypefacewithasansserifreadingrhythm,whichmakesitagreatchoice
forbodycopy.Whenappliedinbold,thefontworksverywellforaheading.Theextendedxheightof
thetypefaceenhancesthealreadywellcondensedeffectofthefont.
Headingsandsubtitlesdonthavetositinorder,whichiswhyweusescaleandsizetodifferentiatethem.
Createsomenuancebyusingcleverspacingbetweenyourascendersanddescenderstoplacesometext.

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09.ArtGallery

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Withstrongarchesandcurves,CooperHewittisaclassictypefacewithexcellentvariationstouseto
separateyourheadings,subheadingsandbodycopyrespectively.
Findinggeometric,contrastingspacesinyourbackgroundimageareanexcellentwaytoplacetext.Darken
yourimagealittletoenhancereadability.

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10.InvitationandEvents

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PlayfairDisplayisanexcellenttypefacetouseforweddingorinvitationdesign.Theheavystyleof
PlayfairDisplayBlackoffsetsbeautifullyagainstPlayfairDisplayItalic,creatingaharmonioushierarchy.
Colorcanplayawonderfulpartinhowyourtypefacesareportrayedforexample,thelighttonesfromthe
skyinthebackgroundimage,here,havebeenusedmasterfullytosoftenthetext.

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11.IndustrialCool

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Norwesterisanattentiongrabbing,geometricfontbestusedforheadings.ThepairingofNorwester,
KollektifandMontserratisstructuredandgeometric.
Itsalwaysgoodtoconsidertheessenceyouaretryingtovisuallycommunicatewithyouraudience.Using
thisstrongcombinationtosymbolizethephysicalstrengthoftheproductisanicewaytocreatevisual
metaphor.

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12.LifestyleMagazine

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SourceSansProandSourceSerifProwerecreatedtobeusedasapairindesignandareanotherexcellent
exampleoftypographicharmony.
Usingagridisoneoftheeasiestwaystoformaclean,structuredcomposition,whichcreatesbalanceand
hierarchy,andcolorenhancesthesefeaturesbypullingtonesinfromtheimagestoformconsistencyand
visualharmony.

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13.BikeShop

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Afunpairing:Yellowtailisafatbrushscripttypefacewithamixofconnectingletterforms.Contrasting
nicelyagainsttheboldandmorebasicstyleofOpenSansBoldandOpenSanslight.
Scripttypefacesmakeforlovely,embellishedshortheadings.Toomanywordsarehardtoread,sobestto
keepyourapplicationofscripttoalimitednumberofwords.Takeadvantageoftheslantedformofascript
typefacebyadjustingtheanglealittle.
Note:Findthenaturalcompositionofyourbackgroundtoplaceyourtext,lettingdescendersdropinto
spacesandcurlaroundobjects.

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14.Exhibition

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Agreatcombination,theroundnessofRalewaycontrastswellwiththecondensedRobotoCondensed.A
fineweightedsubheadingoffsetswellagainstaheavierheadingtypeface.
Usingmixedweightsofonetypefaceisanexcellentwaytoenhancehierarchyandformsomenuance.
Tyinginacolorfromyourbackgroundimagewillconnectyouraudiencewiththesubjectmatter.

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15.Mediterranean

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Cinzelisconsideredcontemporary,althoughitwasinspiredbyclassicalRomanstyle.Withthedelicate
strokesofQuattrocentoandLorascurves,thisisafinecombinationtouseforheadingsorforinvitations.
Thisapplicationisamoretraditionalandexpectedstyle.Findingwordsthatareasimilarlengthorwidth
willcreateaniceformforthecompositionofyourdesign.

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16.FormandFunction

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Oswaldhasbeenredesignedasawebfonttoworkacrossalldigitalscreens.TeamedwithMontserratLight
andCooperHewitt,thisisahighlyfunctionalandeasytoreadinterfacefontcombination.
ToamplifyatypefacelikeOswald,useacontrastingcolorbehindthesectionsoftext.Thisnotonlymakes
itstandoutbutalsoenhancesthehierarchybetweenyourheading,subheadingandbodycopy.Alignmentis
importantsoensureyouplacetheseblocksdeliberately.Tocreateastrongmonochromaticstyle,useblack
andwhiteelementsgroupedwithadesaturatedimage.

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17.AnnualReport

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Reportsrequirelesscomplicatedtypecombinations,whichmakesthistrioagreatchoice.Dontbeafraidto
useathintypefaceasaheading.Thisisoneofthebestwaystotakeadvantageofaveryfinetypeweightas
itshowsoffthestructureandletterform.
Whenyouareapplyingfinetypefaces,itsimperativetoensurethatitseasytoread.Applyingoveraflat
colorcanhelpwiththis,formingcontrastandlettingtheformstandout.
Note:Lightertypefacesrisklookingweakcombiningthemwithboldcolorsandadditionalelementswill
giveyourdesignsomegusto.

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18.ArtandObject

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Kollektifwascreatedinafightagainstthefine,cleanstyleofthegeometrictypefacesofthe21stCentury.
Thedisruptorisaroundandstrongtypefacegreatforbothwebandprintmaterial.Gidoleoffersaheavy
contrastwithafineandcondensedform.
Choosingatypefaceisntjustaboutwhetheryoulikeitornot,itsabouthowthewordsinyourcopylook
whenthetypefaceisapplied.Itmightbethedescenderontheg,orthekthathugstheo(likeinKollektif).
Thetittleontheiisquiteroundandcreatesanelementofnuanceincontrasttothestructuredandotherwise
angulartypeface.

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19.FashionMagazine

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Bodoniisknownasaclassicmagazineheadingtypeface.MassimoVignellistatedthatBodoniisoneof
themosteleganttypefaceseverdesigned.TheapplicationofBodonipairedwiththecontrastingof
Montserratissophisticatedandcontemporary.
Findingshapeswithinyourbackgroundimageisaclevertechniquetocontainyourtext.Ensureyourtext
colorcontrastsagainstthecolorbehindastheremaybedetailinyourimagethatwouldmakeyourtexthard
toread.

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20.Adventure

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Merriweatherwascreatedspecificallyforwebdesignandnotfavoredasaprinttypeface.Thecombination
ofboldandregularstylevariantsmakesforeasyreadingandclassicaesthetic.
Rulesarealsomadetobebroken,sodonttakethesesizingsandpairingstooseriously.Becreativewith
yourplacementandstylevariants,especiallyforthesakeofconceptualdesigntreatmentslikecreating
hierarchyandtypographicstyles.

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21.Zine

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LeagueGothichasadistinctivecondensedstylethathassimilaritiestoArchivoNarrowyetoffsetswell
againsttheroundformofKollektif,actingasanicebarrierbetweenheadingandbodycopy.
Makeinterestingcompositionsusingshapes,photosandelements.Colorisacrucialelementtotyingin
yourdesignelements.Hereitactsasabreakfromthedesaturatedphotosandbringslifetothetitle.Aligned
placementofthechunkykeylinebelowtheheadingformsananchorandseparatesthecopycopyfromthe
heading.Theintroheadingisthesamewidthasthefirstwordofthemainheading(Return)forvisual
harmony.Remember,designisdeliberate,soensuringelementslineupisanimperativepartofthecreative
process.

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22.WebDesign

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Arelativelynewtypeface,Latoisanexcellentchoiceforuserinterfacewebsitedesign.Latossemi
roundedcharacterscreateawarmth,whichisntalwaysapparentinwebfonts.Thestrongformhowever,
providesastabilityandslightmasculinity.
FontFact:LatomeansSummerinPolish.Maleandfemale,seriousbutfriendly.Withthefeelingofthe
Summer,ukaszDziedzic,Latocreator.

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23.FinancialAdvertising

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Rememberingtoensurethetypefacesyouchoosesingthesongofthesubject,applyanappropriatetypeface
accordingtothecontent.Thiscombinationismadeupofslabseriftypefacesthatofferamoreorganic
aesthetic.Therearethreeverydefinedweightsforagoodcontrast.
Thesefontsaremasculineandbold,thereforegreattoapplytobrandsassociatedwithstrengthandloyalty.
Remembertofindcolorsthatwillenhancethemeaningbehindyourbrandorcompany,herethecolorsblue
andredformthatrelationshipwiththeproductandthetypefaces.

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24.Hotel

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Acontemporaryandartdecoinspiredcombination,thesegeometrictypefacescontrastandcomplement.
Sifonnisastrongdisplayfontandidealforheadingsandlesscopyheavysectionsoftext.Applyingahigh
contrastfontlikeBebasNeueforthesubheadingformsvisualharmony.
Thisapplicationhasbeenusedwithamorecomplexphotogrid.Imagesareplacedandcroppeddeliberately
withingridstocomplementtheformofthephotograph.Herethetexthasbeenplacedonthedarkestsection
ofthephotoandfollowstheformofthefeaturewithintheimage.

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25.CocktailBar

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Contemporaryandcool,thisisanexcellentexampleofusingafineweighttypefaceforaheadingand
heavierversionsforsubheadingandbodycopy.Montserrathasaclean,structuredandeasytoreadform.
TheapplicationofMontserratLightforaheadingsoftenstheoveralleffect.
Incontext,youcanseehowthefinelinescomplementthesubjectwell.BecauseMontserratisaverylight
typeface,itsimportanttofindcopyspacethatdoesnthavetoomuchdetailtoplaceit.Inaddition,make
surethereisenoughtonalcontrastbetweenbackgroundandtext,toensureyourtypeiseasilyread.

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26.Review

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SourceSansProisinspiredbytypefacessuchasFranklinGothic,butwithalargerxheight.Althougha
sansseriftypeface,italsohasasubtlecurvewhichhasbeeninfluencedbyhumanistandseriftypefaces.
BothSourceSansProandOpenSansaretypefacesintendedtoworkwellinuserinterfaces.Online
newslettersandreportsneedclean,easytoreadcombinationsthatclearlydefineheading,subheadingand
bodycopysoreaderscanscanandidentifywhattheywanttoread.

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27.Cinema

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SixCapsisacondensedandtightdisplayfont,idealtouseforaheading.TeamedwithArchivoNarrow,
thiscombinationmakesfora60sretrospectivestyling.Thecleandistinctionbetweenthethreestylesmeans
informationwillbecommunicatedinorderofimportance.
Usingakeylineordetailtocreatealignmentbetweenrowsoftextwillformastackingeffect.Thismeans
yourtypewillbecomewellcontained,agoodtechniquetouseforfinertypefacesorsmalltext.

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28.Manufacturing

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AsansserifcombinationAntonisareworkingofatraditionaladvertisingtypefacesodesignedtocapture
theattentionofanaudiencewithitsstrong,geometricform.Tocreatemoreimpact,ithasbeenteamedwith
OpenSansLightforitscontrastingvisualqualities.

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29.Patisserie

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Sacramentoisascriptfontbestsavedforheadings.Becauseofitsembellishedandconnectingstrokes,too
manywordsbecomehardtoread.ThedelicateformofthistypefacepairswellwithMontserratLight,for
theircontrastingstylebutsimilarweight.
Thiscombinationisverymodernandfemininethereforealovelypairingfortherepresentationofdelicacies
orsweetfood.

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30.ModernClassic

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Aileronisaneasytoread,functionaltypefacethatwhenappliedusingdifferentweightswillcreatea
consistentandcleanaesthetic.Thiscombinationisgreattouseforanyformalmarketingordocumentswith
densecopy.

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FontFact:ThetypefacewascreatedwithHelveticainmindbutthecreatormadehisownadjustmentsto
giveitmorecurves.
Whetheryouchooseelegantseriftypefaces,ormoremoderncontemporaryones,thetypefacesyouchoose
createafaceforyourbrand.Thesuccessfulcombinationoftypefacesnotonlymakesyourcontenteasyto
readbuthelpsyoucommunicateyourmessagetoyouraudiencebetter.
Byputtingtogetheressentialvisualcomponentsyouformapersonalityforyourbrand.Therefore,the
applicationoftypefacesisafundamentalstepinstartingyourbrandjourney.Usethisblogposttohelpyou
createhappyfontpairingsandtoinspireyoutogooutandpushyourtypographicabilities.Itisagreat
guidetosetyououtontheinitialstepstocreatingyourbrandkit!

Bringgreatdesigntoyourentireworkplace
TryCanvaforWorkfree!

Writtenby
PoppiePack
SeePoppiePackslatestposts
Poppieispassionateabouthelpingpeoplebecomebetterdesigners.AsCanvasSeniorGraphicDesigner,
https://designschool.canva.com/blog/the-ultimate-guide-to-font-pairing/

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shesresponsibleformanyofCanvasamazinggraphicsincludingthedailydesigntipsonCanvassocial,
runseducationalwebinarsandworkshopsandrecentlyauthoredabookHowtoCreateaMemorable
BrandthatCatchesOn.Gotadesignquestion?AskheronTwitter@poppiepack.

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