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Quality Management

for Organizational Excellence


Lecture/Presentation Notes

By:
Dr. David L. Goetsch and Stanley Davis
Based on the book
Quality Management for Organizational Excellence
(Seventh Edition)

Presented By: Dr. S (GJU)

Eleven:

Effective Communication
MAJOR TOPICS
n Defining Communication
n Understanding the Role of Communication in
Total Quality
n Understanding Communication as a Process
n Recognizing Inhibitors of Communication
n Establishing a Conducive Communication Climate
n Communicating by Listening
n Understanding Nonverbal Communication Factors
Quality Management, Seventh Edition
Dr. David L. Goetsch

2013, 2008 by Pearson Education, Inc.


Upper Saddle River, NJ 07458. All Rights Reserved.

Eleven:

Effective Communication
(Continued)
Major Topics Continued
n
n
n
n
n

Communicating Verbally
Communicating in Writing
Communicating Corrective Feedback
Improving Communication
How Interpersonal Skills Affect
Communication
Personality and Communication

Quality Management, Seventh Edition


Dr. David L. Goetsch

2013, 2008 by Pearson Education, Inc.


Upper Saddle River, NJ 07458. All Rights Reserved.

Communication is fundamental to leadership, decision


making, problem solving, teamwork, training,
employee involvement and empowerment, ethics,
and all other areas of concern to modern managers.
Inexperienced managers sometimes confuse telling
with communicating and hearing with listening.
What you say is not necessarily what the other person
hears, and what the other person hears is not
necessarily what you intended to say.

Quality Management, Seventh Edition


Dr. David L. Goetsch

2013, 2008 by Pearson Education, Inc.


Upper Saddle River, NJ 07458. All Rights Reserved.

Effective Communication: Definition


n

Communication is the transfer of a message that is both


received and understood. Effective communication is
a higher order of communication. It means the message
is received, understood, and being acted on in the desired
manner.
Effective communication may require persuasion,
motivation, monitoring, and leadership on the part of
managers.

Quality Management, Seventh Edition


Dr. David L. Goetsch

2013, 2008 by Pearson Education, Inc.


Upper Saddle River, NJ 07458. All Rights Reserved.

COMMUNICATION LEVELS

Quality Management, Seventh Edition


Dr. David L. Goetsch

2013, 2008 by Pearson Education, Inc.


Upper Saddle River, NJ 07458. All Rights Reserved.

ROLE OF COMMUNICATION IN TQM


Communication is the oil that keeps the total quality
engine running. Without it, total quality breaks down.
Communication plays the role of facilitation in a total
quality setting.
It complements the role of Customer focus, Effective
Leadership and Team Work.
Major role of Communication is: Facilitation

Quality Management, Seventh Edition


Dr. David L. Goetsch

2013, 2008 by Pearson Education, Inc.


Upper Saddle River, NJ 07458. All Rights Reserved.

Quality Management, Seventh Edition


Dr. David L. Goetsch

2013, 2008 by Pearson Education, Inc.


Upper Saddle River, NJ 07458. All Rights Reserved.

Communication is a Process

Communication is a process that involves a


message, sender, receiver, and medium.
The message is what is being transmitted
(information, emotion, intent, or something
else). The sender is the originator of the
message, and the receiver is the person to
whom it goes. The medium is the vehicle
used to transfer the message.

Quality Management, Seventh Edition


Dr. David L. Goetsch

2013, 2008 by Pearson Education, Inc.


Upper Saddle River, NJ 07458. All Rights Reserved.

Quality Management, Seventh Edition


Dr. David L. Goetsch

10

2013, 2008 by Pearson Education, Inc.


Upper Saddle River, NJ 07458. All Rights Reserved.

Communication Inhibitors
n

Various factors can inhibit communication.


Prominent among these are:

Differences in meaning
A lack of trust
Information overload
Interference
Premature judgments
Kill the Messenger syndrome
Condescending tone
Inaccurate assumptions
Listening problems.

Quality Management, Seventh Edition


Dr. David L. Goetsch

11

2013, 2008 by Pearson Education, Inc.


Upper Saddle River, NJ 07458. All Rights Reserved.

FIGURE 11.6

INHIBITORS OF EFFECTIVE LISTENING

Quality Management, Seventh Edition


Dr. David L. Goetsch

12

2013, 2008 by Pearson Education, Inc.


Upper Saddle River, NJ 07458. All Rights Reserved.

Establishing a Conductive Communication Climate


n
n
n
n
n

Communicate often and openly.


Be precise.
Communicate with all relevant parties.
Encourage questions.
Listen assertively and objectively.

Quality Management, Seventh Edition


Dr. David L. Goetsch

13

2013, 2008 by Pearson Education, Inc.


Upper Saddle River, NJ 07458. All Rights Reserved.

Communication by listening

Listening means receiving the message,


correctly, decoding it, and accurately
perceiving what it means.

Quality Management, Seventh Edition


Dr. David L. Goetsch

14

2013, 2008 by Pearson Education, Inc.


Upper Saddle River, NJ 07458. All Rights Reserved.

FIGURE 11.5

LISTENING SKILLS ASSESSMENT

Quality Management, Seventh Edition


Dr. David L. Goetsch

15

2013, 2008 by Pearson Education, Inc.


Upper Saddle River, NJ 07458. All Rights Reserved.

FIGURE 11.7

LISTENING IMPROVEMENT CHECKLIST

Quality Management, Seventh Edition


Dr. David L. Goetsch

16

2013, 2008 by Pearson Education, Inc.


Upper Saddle River, NJ 07458. All Rights Reserved.

Nonverbal Communications

n
n
n

Body
Voice
proximity

Quality Management, Seventh Edition


Dr. David L. Goetsch

17

2013, 2008 by Pearson Education, Inc.


Upper Saddle River, NJ 07458. All Rights Reserved.

Communications Verbally

Quality Management, Seventh Edition


Dr. David L. Goetsch

18

2013, 2008 by Pearson Education, Inc.


Upper Saddle River, NJ 07458. All Rights Reserved.

ASK QUESTIONS EFFECTIVELY

Quality Management, Seventh Edition


Dr. David L. Goetsch

19

2013, 2008 by Pearson Education, Inc.


Upper Saddle River, NJ 07458. All Rights Reserved.

WRITTEN COMMUNICATIONS

Quality Management, Seventh Edition


Dr. David L. Goetsch

20

2013, 2008 by Pearson Education, Inc.


Upper Saddle River, NJ 07458. All Rights Reserved.

FIGURE 11.13

REPORT WORKPLAN

Quality Management, Seventh Edition


Dr. David L. Goetsch

21

2013, 2008 by Pearson Education, Inc.


Upper Saddle River, NJ 07458. All Rights Reserved.

GIVING FEEDBACK

Be positive
Be prepared
Be realistic
Do not be completely negative
Talk - Question - Listen
Listen Question Talk

Quality Management, Seventh Edition


Dr. David L. Goetsch

22

2013, 2008 by Pearson Education, Inc.


Upper Saddle River, NJ 07458. All Rights Reserved.

Eleven:

Effective Communication
(Continued)

Communication is the transfer of a message that is both


received and understood. Effective communication is a
higher order of communication. It means the message is
received, understood, and being acted on in the desired
manner.
Communication is the oil that keeps the total quality
engine running. Without it, total quality breaks down.
Communication plays the role of facilitation in a total
quality setting.

Quality Management, Seventh Edition


Dr. David L. Goetsch

23

2013, 2008 by Pearson Education, Inc.


Upper Saddle River, NJ 07458. All Rights Reserved.

Eleven:

Effective Communication
(Continued)

Communication is a process that involves a


message, sender, receiver, and medium.
The message is what is being transmitted
(information, emotion, intent, or something
else). The sender is the originator of the
message, and the receiver is the person to
whom it goes. The medium is the vehicle
used to transfer the message.

Quality Management, Seventh Edition


Dr. David L. Goetsch

24

2013, 2008 by Pearson Education, Inc.


Upper Saddle River, NJ 07458. All Rights Reserved.

Eleven:

Effective Communication
(Continued)
n

Various factors can inhibit communication.


Prominent among these are:

Differences in meaning
A lack of trust
Information overload
Interference
Premature judgments
Kill the Messenger syndrome
Condescending tone
Inaccurate assumptions
Listening problems.

Quality Management, Seventh Edition


Dr. David L. Goetsch

25

2013, 2008 by Pearson Education, Inc.


Upper Saddle River, NJ 07458. All Rights Reserved.

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