Vision

IndusInd Bank (we) will be:

A relevant business and banking partner to our clients

Customer Responsive, striving at all times to collaborate with clients in providing solutions for

their banking needs

A forerunner in the market place in terms of profitability, productivity and efficiency
Engaged with all our stakeholders and will deliver sustainable and compliant returns

Mission
We will consistently add value to all our stakeholders and emerge as the best-in-class in the chosen parameters
amongst the comity of banks, by doubling our profits, clients and branches within the next three years.

Genesis

Commencing its operations in the year 1994, IndusInd Bank derives its name and inspiration from the Indus Valley
Civilization - a culture described as one of the greatest in the ancient world combining a spirit of innovation with
sound business and trade practices. IndusInd Bank has grown ceaselessly and dynamically as an organization driven
by a sincere zeal to give its customers banking services and products at par with the highest quality standards in the
industry.

Mr. Srichand P. Hinduja, a leading NRI businessman and head of the Hinduja Group, conceived the vision of IndusInd
Bank. It was a collective contribution towards Indias economic and social development that brought our bank into
being.

The Bank was formally inaugurated in April 1994 by Dr. Manmohan Singh, the then Finance Minister of India. It
started with a capital base of INR 1,000 million, which was contributed by Indian residents as well as NRIs..

A New Era

IndusInd bank boasts of more than 800 branches and over 1,500 ATMs spread across the country. The Bank also has
representative offices in London, Dubai and Abu Dhabi.

The Bank enjoys clearing bank status for both major stock exchanges - BSE and NSE - and major commodity
exchanges in the country, including MCX, NCDEX, and NMCE. IndusInd Bank has been ranked 13th in the BrandzTop
50 Most Valuable Indian Brands 2015, as adjudged by WPP and Millward Brown.

Ratings
ICRA AA for Lower Tier II subordinate debt program by ICRA and ICRA AA- for Upper Tier II bond
program by ICRA. CRISIL A1+ for certificate of deposit program by CRISIL. CARE AA for Lower Tier II
subordinate debt program by CARE. Ind AA- for Upper Tier II bond program by India Ratings and
Research and Ind A1+ for Short Term Debt Instruments by India Ratings and Research

2014-15
IndusInd Bank bestowed with Business India Best Bank in 2015
Mr. Romesh Sobti, Managing Director & CEO was adjudged as the "Banker of the Year" by Business Standard
Best Rural Outreach Award at Asian Sustainability Leadership Awards 2014, Dubai
"Best Bank Award for Managing IT Risk" among the small banks category (classification based on business as on
31st March 2013) by the Institute for Development and Research in Banking Technology IDRBT.
Top CSR Advocates in Asia at Asia Corporate Excellence & Sustainability Awards 2014, Singapore
Awarded the "Top Performer" in Active Accounts (Rising DPs) by National Securities Depository Limited (NSDL).

Mr. R. Seshasayee Chairman

Innovation
For IndusInd Bank the "Customer Responsiveness" theme has always been of
paramount importance to provide customer satisfaction. Generating first of kind
services/innovations which further improve a customer's banking experience are key
drivers towards this.
The bank prides itself of having been able to understand its customer's needs and
provide such solutions.

Video Branch
This convenient and secure service is offered exclusively to all you IndusInd Bank customers to connect with your
Branch Manager, Relationship Manager or with our centralised Video Branch Executive. Enjoy all the banking

services which are offered on the IndusInd Bank Phone Banking and additionally, perform transactions like opening a
Fixed Deposit or Recurring Deposit, transferring funds through NEFT, RTGS anywhere in the world.
This service is made available for all Android (2.3 and higher) and Apple mobile devices (iOS 6, 7 and higher).

Super saver pack

At IndusInd Bank, we constantly strive to provide our customers with the best and latest in financial services. This
unique and first of its kind "combo" offering in the Indian Banking industry has been custom designed for and is being
exclusively offered to existing IndusInd customers only. This pack offers you the convenience and flexibility of
covering multiple financial needs through a single purchase decision in a simple and transparent manner. This smart
decision not only saves valuable time but also helps avoid the hassle of dealing with multiple providers.
However what makes it a real winning combination is the fact that you finally decide what goes into the pack and the
smart savings that accompany the pack in the form of discount vis--vis standalone offerings. Whats more, get
peace of mind by choosing the "Auto renewal" feature to continue enjoying these benefits year after year without
having to worry about remembering dates.

My Account My Number
MY ACCOUNT MY NUMBER is a unique proposition which enhances the convenience and flexibility that is available
in our extensive range of products. You now have the freedom to choose the number of your choice for the account
you open with us. The chosen account number may be a specific pattern, a lucky number, favorite combination or just
something simple to remember!

Check on Cheque
Now you can keep a record of all your issued cheques with the Check on Cheque facility!! Get access to copies of
your cheques on statements or through IndusNet Internet Banking.
Never lose track of your cheques.

Denomination Selection
Get the freedom to choose from a mix of 100, 500 & 1000 rupee denomination from IndusInd Bank ATMs. The
Choice Money ATM Service enables the customers to choose the denomination(s) of Cash Withdrawal. A gap in the

customer offering was identified whereby a customer was unable to get the Cash withdrawal amount in the
denomination of his choice. This service is available to both IndusInd Bank and non IndusInd Bank customers

Cash-on-mobile
IndusMobile's Cash-on-Mobile is an innovative feature that allows you to withdraw or send money by just using the
receiver's mobile number. You can initiate a Cash-on-Mobile transaction from either select IndusInd Bank ATMs or
through the IndusMobile Application. The receiver of the funds can withdraw money from select IndusInd Bank ATMs.
The receiver will get all the details required for withdrawal of the cash on his or her phone.

Quick Redeem
Get rewarded quickly!
Our constant effort is to add value to our relationship and in our endeavor to do just that, we have introduced the
quick redeem service. Transact on your IndusInd Bank credit card and request for quick redemption. The service
offers you to earn reward points in a transaction and to redeem these earned points instantly.

Direct Connect
Jump the queue!!! With IndusInd Banks Direct Connect service customers can directly speak to a bank executive
directly without having to go through an IVR (Interactive Voice Response). Hence no waiting or choosing of any
options needs to be done by customers. All a customer needs to do is to call phone banking from his registered
mobile number. This service is currently available for Exclusive Banking customers & Signature credit card holders.

Brand

IndusInd Bank stands tall today as one of the reputed banking brands in the country. The bank has been
continuously investing in various advertising & marketing programs to enhance the brand image & recall.
In an endeavor to emerge as best-in-class brand, IndusInd Bank has made 'Responsive Innovation' as a
central theme of its brand building program. The Bank has combined responsiveness with innovation to
launch a wide range of banking products and services which are unique, convenient and very relevant to
Indian consumer.
In the recent past, the Bank has launched a host of innovative services like My Account My Number,
Choice Money ATMs, Check-on-Cheque, Cash-on-Mobile, Direct Connect, Quick Redeem Service and
365 Days Banking. All these unique services have been widely publicized and have been well appreciated
by the customers. Recently, the bank launched yet another innovative service called 'Video Branch',
which enables the customers to do video conference with the bank staff. This is first-of- its kind initiative in
the banking industry which facilitates customers to interact with the Video Branch at their own
convenience either from desktop/laptop computers or Apple and Android smart phones. This facility is
available to all existing and new customers of the Bank. The bank has launched various media
campaigns around the innovative services which has helped the brand connect better with the customers,
enhance its visibility quotient and reinforce the brand statement 'You desire, We Deliver' across the
audience.
All the advertisement campaigns have been developed using interesting and strong consumer insights
and executed with lively, humorous & relatable situations with a clear cut objective of breaking the clutter
and creating impactful communication. These unique propositions are always communicated by a 360
degree integrated marketing approach to propagate the service message more effectively. TV Advertising,
Print Ads, Out-of-Home, Radio, Digital and Cinema are strategically blended in a media mix in order to get
maximum mindshare of the Indian Audience.
Brand

Awards

IndusInd Bank is ranked 19th amongst the Top 50 Most Valuable Indian Brands 2014 as per the BrandZ
Top 50 rankings powered by the WPP and Millward Brown. Also, the Bank has bagged the 39th rank in
The Economic Times and Interbrand Best Indian Brands Study 2014.