January 2016 Issue Max Sports & Fitness Magazine

2016: BEST
YO
YEACOMPLE
R
Y
E
T
B
last Fat
ConqueWorko
r G ls
Live HealtohyaSta
Cel atin Two Big MMilestones

Celebrating
tone and
nd Our
Dedication To Helping You Be Fit & Healthy
FREE ISSUE!
JANUARY 2016
Compliments of:
M AXMUSCLE
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*No Initial Franchise Free and No net royalties for first 12 months upon qualification. Certain restrictions may apply. Limited Time offer. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.
A franchise offer may only be made through a registered Franchise Disclosure Document. FTC rule requires that franchise companies register their franchise offer with many states before advertising or offering their franchise in those states. MMSN is currently registered in all states.
JANUARY 2016
CONTENTS
NTS
Issue 200
HEALTH
16 5 Bad Habits To
Break in 2016
A new year means a new
opportunity to squelch bad
habits. Here are fve bad
habits to consider quitting
and great reasons why.
cardio HIIT workout that is sure

to sizzle fat and trim and tone!
SPOTLIGHT
34 MMSN's Top Three
Franchisees
Mark Sarale, Chad Case, and
Bryan Cash are Max Muscle's
top store franchisees. Here,
they share their tips for
success and why they love
what they do.
COVER
20 25 Years & Counting

Max Muscle celebrates
25 years in business and
MS&F celebrates its
200th issue!
40 Why Max Muscle

Max Muscle is in the business
of helping people get ft and
healthy for life. Here are fve
services the company offers
to do just that.
FITNESS
26 Mentally Fit
This year, train your brain
to create lasting healthy
habits! Plus, what to do
when you get off track.
IMAGE
42 Cold Weather Gear
30 Blast Fat
Fitness model and expert
Joy Kushner offers a killer
2
WWW.MAXMUSCLE.COM
JANUARY 2016
From beanies with built-in

headphones to electronic
thermals, here are some great
wearable tech products
for men!
30
26
48
16
44 Marathon Essentials
Ladies, are you planning to
do a marathon this year?
Here are some great
products you'll need!
NUTRITION
48 Seven Detox Foods
After the holidays, you're
probably feeling sluggish
and pants-popping full.
Maybe you even put on
a few extra pounds. Let
these detox foods come
to the rescue.
50 Bountiful Brussels
Get shredded and raw. Try
this refreshing recipe for
a shredded Brussels
sprouts Salad.
2016: BEST
YEAR
YETYOU
PLE
COM
Blast Fat rko

Wo
Conquer
Goals
Live Healthy
Sta
nd Our
ones and
tone
n Two Big MMileston
iing
attin
Cel brat
Cele
Be Fit & Healthy
Dedication To Helping You
FREE ISSUE!
JANUARY 2016
Compliments of:
52 Burn Fat Without Trying

Your guide to fat-loss
supplements. Plus,
stock up on these foods
that have fat-burning
properties!
SCIENCE
54 Top Ten MMSN
Supplements
Max Muscle Sports
Nutrition has been the
authority on sports
nutrition for a quarter
of a century. Every product
has its place and serves a
much-needed purpose,
but fnd out what the top
10 sellers are and why you
should get them!
We are so proud to publish our

200th issue of MS&F. From our
roots of a bodybuilding tabloid to
today's well-rounded ftness lifestyle
publication, we have always
strived to help our readers to be
the best they can be. It's great
timing that this issue coincides
with Max Muscle's 25th year
in business! Thank you for your
loyalty and readership and here
is to another 200 issues!
34
IN EVERY
ISSUE
4
6
8
10
12
14
58
60
62
Editors Note
President's Point
Digital Buzz
Feedback
Joe's Corner
Health Beat
Science Pulse
Pro Training
What's Hot
42
52
Brussels sprouts
are so great for
you! They' re
tasty too. Find a
delicious
recipe here.
50
LE COM
M AXMUSCLE.COM
JANUARY 2016
WWW.MAXSPORTSANDFITNESS.COM
EDITOR'S NOTE
emerge is
the best!
NEW FLAVORS!
Now Available in Fruit Punch and Key Lime Pie!
emerge is now available in 16 awesome flavors!
Available at:
I WAS THERE when we

did the 100th issue of Max
Sports & Fitness. That was in
2007 (less than a year after I
started with MS&F in 2006).
Not only am I proud to be
doing the 200th issue this
month, but I am happy to say
2016 marks a decade for me
being this magazine's Editor in
Chief and Creative Director.
This year is just full of
milestones for many of us! Max Muscle turns a quarter century
this year (read all about how the company got started on pg.
20). Dr. Phil Harvey, who has been with Max Muscle nearly as
long as I have, now has 200 product creations under his belt.
And, did I mention this is the 200th ISSUE of MS&F??? Exciting
indeed!
With January upon us, it's time for refections. Where are you
headed this year? What changes do you need to make? What
bad habits do you need to stop? If you need that extra push to
stop certain bad habits, read the article on pgs. 16-18 for fve
you should consider breaking and why. If you need help getting
your brain in the game so that you can accomplish your 2016
goals, then you must read the mentally ft article on pgs. 26-28,
which also gives great advice on what to do if you get off track.
If you're ready to detox after the holidays and kick-start
your weight-loss program, there are a few articles in this issue
that can help. First, make sure your diet is on track and you're
eating foods that will help fush your system and clean you
out naturally. If you don't know what you should be eating
to detox, discover seven superfoods on pgs. 48-49. "Raw
and Shredded" (pg. 50) talks about the importance of eating
raw veggies for their health-boosting, detoxifying properties.
Plus, check out the recipe for a refreshing Shredded Brussels
Sprouts Salad. And lastly, turn to pg. 52 for a complete guide to
weight-loss supplements and learn about three foods that will
maximize fat burning!
Also in this issue, we wanted to highlight some of our Max
Muscle franchisees. Not only do they own top-producing stores,
but they are incredibly passionate about what they do and
about helping people meet their ftness, health, and nutrition
goals. Max Muscle wouldn't be where it is today without people
like these three franchisees. Read their stories and uncover
their secrets to success on pgs. 34-38. If you don't really know
what Max Muscle is all about, then turn to pg. 40 and read
about fve services the company provides that sets it above
others in the industry.
Last but not least, if you haven't tried Max Muscle
supplements yet (or you've only tried one or two), then
turn to pgs. 54-57 and fnd out about the company's top 10
supplements, how they work, and why you should consider
adding them to your nutritional plan.
Happy 2016 everyone! Until next time,
LaRue V. Gillespie
LaRue V. Gillespie is the Editor in Chief and Creative Director for Max
Sports & Fitness Magazine. E-mail her at editor@maxsportsandf itness.com.
4
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JANUARY 2016
IN
S
E
R
STO
!
W
NO
become
one of us
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*
Visit us at
for more details.
The Best Got Better

3 0g Pr o t ei n*
6. 6g B CA As *
4.4g Gl ut amine *
S ug a r FR EE
Fa t FR EE
G lu ten F RE E
*per serving.
Find us on:
Locations nationwide. Find yours @ www.maxmuscle.com

PRESIDENT'S POINT
MAX'S MAJOR MILESTONES
Its hard for me to believe that this issue

of Max Sports & Fitness magazine is
our 200th issue! When we started this
magazine, it was a 20-page black and
white newspaper publication. Over the
years, it has grown and evolved into
what you see today. We are very proud
to have kept the magazine going all of
these years and to be able to deliver
such a high-quality magazine full of great
content to our valued customers. We
get so much positive feedback from our
readers that Max Sports & Fitness magazine provides incredible value
and it is often compared to the paid newsstand publications. Being able
to give this magazine to our customers for free is just one of the many
reasons Max Muscle is unlike any other retailer in our industry.
Its even harder for me to believe that 2016 signifes our 25th year in
business! Over the past quarter century, we have seen a lot of companies
in this industry come and go, and, as with any business, weve endured
some signifcant challenges. One thing is for certain, our amazing
customers, awesome franchisees across the country, international
partners from around the world, and all of us here at the corporate
headquarters in California, all believe that the Max Muscle supplement
brand is the best in the business.
I believe it is the best because of the integrity of our company. We
have always focused on delivering products that are not only backed by
science but are also safe for our customers and contain only the highest
quality ingredients. And because of our commitment to quality, the
bottom line is that Max Muscle customers get results.
At TellMaxMuscle.com, we get feedback from customers telling us that
after switching to the Max Muscle brand they notice a difference and they
actually start seeing gains and progress being made. This is validation for
us that our commitment to quality and doing things the right way makes
a difference and it is the main reason why Im able to write this editorial
to you today. And for that, Im truly grateful.
So to our great customers, franchisees and partners all over the world,
thank you for your trust and for your loyalty over these past 25 years. We
couldnt have done it without you.
Publisher Joe Wells Enterprises, Inc.

Executive Editor Sean Greene
Editor-in-Chief/Creative Director
LaRue V. Gillespie
Copy Editor Tariq Ahmad

Advisory Board
Rand McClain, DO
Gary Brazina, MD, FACS
Phil Harvey, PhD, RD, FACN
Contributing Writers
Linda Hepler, Abby Hoeffner, Susan Irby,
Joe Wells, Karen Morse, Dr. Phil Harvey,
Pete Ciccone, Matt Cooper, Rochelle Marapoa,
Joy Kushner
Contributing Photographers
James Patrick, Frank Fontanilla, Hiram Lee,
Brett Seeley, Shutterstock.com
MAX SPORTS & FITNESS

210 W. Taft Avenue
City of Orange, CA 92865

(714) 456-0700
MaxSportsAndFitness.com
Max Sports & Fitness Magazine is published monthly
by Joe Wells Enterprises, Inc. and may not be reproduced without express written permission, all rights
reserved. No liability is assumed by Joe Wells Enterprises, Inc. or Max Muscle regarding any content in
this publication. It is vital that before implementing
any diet or exercise routines, you must frst consult
with a qualifed physician.
This is where it all started with the frst retail store in Orange, CA.
Sean Greene is President of Max Muscle Sports Nutrition and executive editor
of Max Sports & Fitness Magazine. E-mail him at sean@maxmuscle.com.
6
WWW.MAXMUSCLE.COM
JANUARY 2016
Max Muscle is not responsible for advertiser claims.

Joe Wells Enterprises, Inc. and Max Muscle do not
promote or endorse the use of steroids or other
illegal substances. For more information concerning
diet and nutrition, recalled products, steroids and
other related products and issues, please visit the
Federal Food and Drug Administrations Web site at
www.fda.gov.
We reserve the right to refuse advertising without
explanation.
JANUARY SPECIAL!
CLEANSE & LEAN 24 CT.

w/ Purchase of emerge
Available at:
Find us on:
TAKE THE TEST at
Find a Store Nearest You @ maxmuscle.com Franchise Opportunities Available

*Cannot be combined with Frequent Buyer Points or any other sales. Certain product restrictions may apply.
Talk to your Max Muscle Certified Nutrition Coach for more details.
MAXFITNESSAGE.COM
MAX NATION
Be sure to use the hashtags #maxnation,

#maxmusclesportsnutrition, #maxmuscle, #showmymax and/or
#maxsportsandftness for a chance to be featured here!
DIGITAL BUZZ
@maxmusclefairoaks says: "Loyal

customers represent Max Muscle Fair
Oaks head to toe!! THANK YOU!!"
We all love our social media platforms. Here, we

focus on what's happening with Max Nation
in the digital world.
@maxsportsandftness asked who's

doing legs? Got great responses! And
someone even got busted for eating a
burger and fries! We won't name names.
Facebook Fun
@maxmuscle559 says: "Just us having some

fun this afternoon ... Come by and say hello
to some of the most knowledgeable staf
around." Love the pic guys!
From Max Muscle product contest winners to hilarious posts put up by customers
and Max Muscle franchisees, Max Nation keeps their Facebook pages
full of surprises, motivation, and fun!
H th GGreen nott onlyl shared

Heather
h d hhow she
h has
learned to love her body, but she was our
cover model for the November/December
issue! We received great feedback from
readers that this issue was a hit!
@ericamills reposted @maxmuscle559's post

featuring these two lovely ladies and a callout to stock
up on your favorite favors of emerge body slenderizing
drink. It's a win-win!
@larrylance.the.ft.dragon says: "Doing my

best to stay on track." Looks like he's doing something
right, don't you think? We do! We do!
WWW.MAXMUSCLE.COM
JANUARY 2016
Yet another
h Max Muscle product winner. Be sure to check Max Muscle's
l'
and Max Sports & Fitness' social media pages for the next free product
giveaway. This could be your photo in the next issue!
This poster was

foating around
Max Nation on
Facebook. Thanks to
all of you for sharing
and thanks to our
franchisees who have
served our nation!
When preparing
eparing to ignite, I want the most advanced pre-workout technology available,
become
one of us
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and NO royalties!*
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for more details.
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AGMass Agmatine Sulfate,

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3.2
grams
CarnoSyn Beta-Alanine,
patented ingredient to increase
muscle strength and endurance
1.5
2.5
grams
Creapure Creatine Monohydrate,

patented creatine recognized as the
gold standard of all creatines
NEW FLAVORS!
Now Available in New Power Punch, Pink
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Coming Soon in Extreme Orange!
No other pre-workout formula delivers clinically

validated doses of these three key patented
ingredients in these amounts. Use FBX 2.0
before your next workout and feel the difference
for yourself.
Available exclusively at Max Muscle stores
nationwide. Find the store nearest you at
www.maxmuscle.com
m
Find us on:
TAKE THE TEST at
MAXFITNESSAGE.COM
M
MAX NATION
FEEDBACK
Results, photos, comments and thank you's

from people across the United States who make
up the great Max Nation.
Stellar Community Outreach

200th Product Created!
Congratulations are in order for Dr. Phil Harvey, Max Muscle's

Chief Science ofcer and head of product development!
Not only is this Max Muscle's 25th year in business, and
the magazine is celebrating its 200th issue, but Dr. Phil is
celebrating his 200th product with Max Muscle! Thanks for all
the hard work and dedication over your nine and a half years
Dr. Phil! We're sure Max Muscle customers are grateful for you
too! Here's to many more years of continued success!
On October 1st, we were honored to receive the Gold Seal Award in a special ceremony inside our
store full of Chamber of Commerce members and City offcials along with other community-minded
individuals and families. The award recognizes outstanding community service. Mayor Eugene
Montanez said that our business is one of the only local businesses thats done what weve done.
The amount of work we did in our community before even opening our doors was signifcant
in both scope and scale. The mayor said he hadnt seen this level of community commitment
or presence since Taps moved in 10 years ago. As a business family, we and our employees spent
weekends and evenings giving back to the people in our community. One weekend we spent the
day with the Corona Fire Department flling Vials for Life alongside them and another afternoon
supported the fremen in a Wing Eating Contest to raise money for charity. Another day we joined
the Food Runners charity helping to sell water bottles to raise money for their youth. Weve
participated in Community Outreach programs for the Police Department, supported the Riverside
Sherriffs Department in charity golf tournaments, worked with a local mom to raise money to help
her son have reconstructive surgery, and been a key contributor in the Healthy Corona Organization.
Not to mention our support of local athletes from an array of backgrounds (Crossft, Jiu-Jitsu,
BodyBuilding, Weightlifting, Ladies Football, MMA) reach for their dreams. Its been a whirlwind,
but doing whats right for our community is ultimately whats right for our business.
Amanda Boyd, Max Muscle Corona Franchisee
Powered by Max Muscle
As a strength and conditioning coach, I know frsthand that a weak mind and body
cannot compete at the championship level. We as a Herriman High School Mustang
Family are truly honored that Mark Painter, owner of Max Muscle South Jordan, Utah
chose our team to sponsor. There's no doubt that the fuel provided by Max Muscle
gave us a safe and effective means of keeping our players hydrated and ready to
dominate. We are also thankful for the support of Max Muscle headquarters, which
provided post game T-shirts for our team on very short notice. The shirts made it just in
time to be presented during the post game Utah 5A football championship celebration
(we beat Lone Peak High School 17-14). Since the football program began six years
ago, we have become the sixth-youngest program to earn a championship banner!
Christian Sandoval, Herriman HS Football Strength & Conditioning Coach
TALK TO US
10 WWW.MAXMUSCLE.COM
JANUARY 2016
YOUTH ATHLETE OUTREACH
Max Muscle South Metro, CO hosted the Arapahoe High

School Boys Lacrosse Program at the Centennial location for a
nutritional seminar to kick of the preseason training. Tryouts are
in March and they wanted to be 100 percent prepared.
We love hearing from you! Send us your selfes, your motivational photos, your
favorite quotes or workout routines, success stories, questions, comments, likes,
dislikes, etc. to editor@maxsportsandftness.com for a chance to be featured here!
For Mom
On Sept. 19th, I did my third Men's Physique show in Fresno, CA and I took 2nd
place. I dedicated this show to cancer surviors, the ones who are fghting cancer,
and to the ones who lost their lives to cancer like my mom did. This is why I was
in pink. I am a Max Muscle sponsored athlete by Max Muscle East Bakersfeld. I
love to compete in the Men's Physique shows. Some you win or place and some
you don't. You just have to keep moving forward and train harder next time.
My next goal is to turn pro in Men's Physique. After doing four MaxFormations,
I thought i would try a different journey. After people said I could not make it to
compete, I proved them wrong. I know my mom is watching over me from heaven
and is proud of her superstar.
Eric 'Superstar' Coronado
1st Show at Age 55
A few years ago, I relocated to Loveland, Colorado from California.

Shortly after my relocation, my mother died suddenly and
tragically. I felt myself sinking into a deep hole. My sadness placed
me at an all-time low. The only exercise in which I participated
was walking to my kitchen! I decided to join a gym in an effort
to perhaps help myself. Within days of my frst visit to the gym, I
noticed a Max Muscle storefront. I stopped in only to learn it was
their second day open! I had no clue WHAT I needed or WHY I
needed it. I was counseled to start with a few good supplements
and MaxPro Protein.
Every few weeks thereafter, I stopped in at Max Muscle
Loveland. Ryan and Tony were my new best friendsboth
mentioned to me that perhaps I should consider competing. I
had absolutely NO CLUE what they were talking about. Ryan and
Tony educated me. However, I remained at a total loss as to
how anyone could think a 54-year-old woman could put on a bikini
without being arrested for indecent exposure!
Ryan and Tony wanted me to talk to Erin Brady. When I
met Erin, I was almost in tears. I was uncomfortable in my own
skin and almost had a heart attack when I had to show her my
problem areas. Erin is exceptionally beautiful, which made me
feel even MORE uncomfortable.
Erin was kind and encouraging. She told me, WE can do this!
I gotcha, Sister. I knew then WE meant I was not alone on this
journey. She proceeded to create my stacking, and counseled me
on everything from my Max Muscle supplements to what to expect
when competing. She invited me to training sessions, Max Muscle
functions and eventsand she checked on me regularly to see
how I was feeling.
Tony even steered me to a NEW gym and a great trainer where
I could focus more on competitor training. When I became
overwhelmed with meal prephe even helped me fnd a
solution! This continued for over a year!
FINALLY, it was SHOWTIME! Erin and team were my greatest
fansas I proudly donned my NoCo Max Muscle robe I
realized that without Erin and her team, THIS would not have
been possible. Here I was, about to take the stage at 55 years of
age, at the Jay Cutler Wyoming Classic. Erin, of course, was there,
posse in tow, to support me and others she had coached to the
stage.
I was no longer sad, unhealthy, and out-of-shape. I was happy,
strong, and in the best shape of my life! At 55 years of age, I
even placed halfway through the pack of competitors 17 years
old to 32 years old! I cant thank Erin Brady and her NoCo Max
Muscle Team enough! These folks dont just sell Max Muscle
products and supplementsthey CHANGE LIVES!
Renee Roamingwind Hencey, Nationally Qualifed
Grand Masters Bikini Champion and Competitor
Totally Dedicated
Kids Love Max Muscle! This letter was

sent to Max Muscle corporate from an 8th grader
named Brian of Kansas City. Thanks Brian!
Irma Pritchard is a dedicated and loyal

Max Muscle employee who works out
of the Los Alamitos store. In addition to
being a loyal and dedicated employee,
she is a true believer in the Max Muscle
products. Over the course of the last fve
years, Irma has transformed her life by
giving back to her customers. At the age
of 56, she is a true testament to women
and men that age is only a number. She
decided to begin transforming her body
as well as helping customers transform
their bodies. By using the high quality
Max Muscle supplements, this gave her
a jump start as she began her journey.
Irma transformed her body into a work
of art, she continues helping others do
the same.
Irma has competed in women's
bodybuilding shows under the physique
category and took frst place. This
was a huge accomplishment based on
the younger age group she's had to
compete with. Irma has also inspired her
customers and trainees to compete as
well. Her focus on helping others without
asking for anything in return is a genuine
quality. Her love for Max Muscle and
helping others reach their goals should
be applauded.
In closing, I am so proud of how Irma
has helped others, including myself.
Her hard work and dedication to Max
Muscle should be acknowledged.
Thank you your consideration and I am
confdent that you will be pleased in
showcasing Irma on your magazine.
Lisa Yamashita-Lopez
JANUARY 2016
11
JOE'S CORNER
25 YEARS
of innovation
and excellence
I AM PROUD to announce in 2016
Max Muscle will be celebrating 25
years in business. These 25 years
have gone by very fast and honestly
its hard to believe we have been
doing this for 25 years! The reason
I am so proud of everyone here at
Max Muscle is that we have strongly
beaten the odds. It is estimated
that up to 95 percent of businesses
fail within 5-10 years. I am sure we
have survived miniscule odds to be in
business 25 years, and that makes me
very proud of our team.
One of my favorite Steve Jobs
quotes is, Innovation distinguishes
between a leader and a follower. This
is a simple yet very truthful statement
that I love to apply within our work
ethic at Max Muscle. I am proud to
say that Max Muscle has always been
an innovator. As I look back at all of
our great accomplishments over the
past 25 years, it brings a smile to
my face, and pride in the fact that
we have always been passionate
innovators within the ftness industry.
"I am proud to say that

Max Muscle has always
been an innovator. As I
look back at all of our great
accomplishments over the
past 25 years, it brings a
smile to my face, and pride
in the fact that we have
always been passionate."
MaxPro was the frst protein on
the market that was actually a high
protein product that tasted and mixed
JANUARY 2016
extremely
well.
We spent
weeks, months
and years
experimenting with
different combinations
of proteins, favorings, and
instantizing methods trying to develop
a protein powder that would change
the marketplace. MaxPro and all of our
proteins did change the marketplace
as we have sold over 10 million units
of high quality great-tasting protein
products over the years. We will
continue to strive for excellence and
Joe Wells circa 1993
Joe Wells is the founder and CEO of

Max Muscle. He shares important tips for
healthy living and sports performance
every month. Read past columns on
MaxSportsandFitness.com.
innovation within all of our products

because its our passion.
Max Muscle was also one of the
frst companies to publish a magazine
that supported the bodybuilding and
ftness market. We started as a tabloid
publication in a newsprint format that
would leave your fngers black after
reading. We are celebrating our 200th
issue of our beautiful full-color ftness
lifestyle magazine thats loaded with
great content.
Max Muscle will continue to be
an innovator within our industry
by always thriving to improve
our products and services for our
customers. I am very proud of all of
our employees who share our passion
for innovation. Many of our employees
have been with us for more than a
decade. They constantly strive for
improvement and are a motivating
factor to each other as well as our
management team.
Max Muscle will continue to be an
innovative leader as we have literally
dozens of new and exciting products
ready to be released in 2016. I have
been very fortunate to lead a company
that allows me to do something I love.
Thanks to all of our great customers,
vendors, and employees, its been a
great 25 years and here's to another
25 more! MS&F
For before, after and du

during
ng your workout,
become
one of us
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*
Visit us at
for more details.
NEW FLAVORS!
PRO BCAA is a scientifically-based formula to
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M
MAX HEALTH
HEALTH BEAT
From measuring happiness to going barefoot, here

are the latest blurbs about health and nutrition.
BY LINDA HEPLER, BSN, RN
y
o health
t
a
m
o
t
I s t h i s o t h e a l t h y?
or n pends!
It de
PERSONALIZING
NUTRITION
CAN HAPPINESS BE
MEASURED?
Happiness is a subjective experience. And its difcult to measure because what

makes one person happy may not foat the next persons boat. But recently,
researchers from Kyoto University found that those who describe themselves as
most happy have more grey matter mass in the precuneus (a part of the brain)
on MRI testing. Why is this signifcant? The scientists say that by learning what
things increase the grey matter such as meditation, yoga, exercise, and taking
omega 3 people can take action to improve their happiness quotient.
Are you doing everything right and still

cant lose weight? A recent Israeli study
demonstrated that how various foods are
metabolized differs greatly from person to
person. Participants were asked to record
their food intake in a mobile app food diary
and measure blood sugar levels on a glucose
monitor after eating. Surprisingly, foods that
are considered healthy such as tomatoes,
were found to be unhealthy for some
people, provoking high blood sugar levels.
The scientists hope that the research will help
dieticians and doctors move toward a more
personalized nutrition model.
Can't Stand Noisy Eaters?

That Might Be a Good Thing!
Do you feel like smacking your husband (or at least lashing out verbally) when he
crunches an apple or the ice in his drink? Do soup slurping sounds drive you berserk?
If so, you may have misophonia, a poorly understood condition where human
eating sounds intensely irritate you. While researchers believe that misophonia may
be associated with other mental health issues such as depression,
anxiety, and OCD, there is good news. A recent study at Northwestern
University demonstrated that those who are affected adversely by
sounds score high on tests gauging creativity. So just call yourself
creative and move along.
Barefootin' for Healthy Feet
Want healthier feet? Then kick of your shoes, says a study

from Ithaca College. Contact with the ground, especially
during activities like yoga, martial arts, and dance, strengthens
the foots core stability and prevents common injuries like
plantar fasciitis, tendonitis, and shin splints.
JANUARY 2016
MAX
MUSCLE
EXCLUSIVE!*
Introducing the InBody 270,

Now Exclusively at Max Muscle Stores!*
Max Muscle was the FIRST to have Certified Fitness

Nutrition Coaches in store.
We were the FIRST to offer FREE nutrition consultations.
We were the FIRST to offer Customized Meal Planning.
We were the FIRST to provide Advanced Body
Composition Analysis.
And now we are proud to introduce another FIRST
the ALL NEW InBody 270!
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Segmental analysis for more accurate results
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Calculates bodyfat mass, percentage body fat
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Accurately measures both extracellular and
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MAX HEALTH
Breaking
)
s
t
i
b
Bad(ha
Its a New Year and if you can only stick to your resolutions youll soon see a
new you. But while our pledges to increase activity and reduce calories may result
in big changes in a relatively short amount of time, there are many other changes
we can make that, while having less visible results, have a huge impact on our
health over the long haul. What bad habits should you consider breaking in 2016?
Here are FIVE you cant aford not to consider:
Eating red and processed meats.
Just a few months ago, the International

Agency for Research on Cancer reviewed over
800 scientifc studies on the consumption
of red meat and processed meats and
the subsequent development of cancer.
The conclusion was that there is limited
evidence that consumption of red meats,
such as beef, pork, and lamb, contribute
to the development of cancers such as
colorectal, prostate, and pancreatic cancer, and that there is
suffcient evidence that processed meats, such as bacon,
hot dogs, and corned beef substantially increase the risk of
these cancers.
While this research is new, there has been other research
dating as far back as the 1950s that has suggested an
association between eating meat (any kind) and health
problems such as obesity, diabetes, cardiovascular disease,
hypertension, and some cancers, said Joel Kahn, MD,
cardiologist and author of The Whole Heart Solution.
According to Dr. Kahn, not only do meats contain saturated
and trans fats, but they also contain toxins, many of them
formed when high temperature cooking methods (such as
grilling and pan frying) are used. Processed meats are the
worst, then red meat. The best situation is a plant-based
diet, he claimed.
Cant do without your bacon? Dr. Kahn suggested that
you look at it like you would a cigar something you might
indulge in once a month on a porch overlooking a lake
knowing full well that it may cause cancer. The American
Institute for Cancer Research suggests avoiding processed
meats altogether, and limiting red meat to no more than 18
ounces per week.
JANUARY 2016
How To Establish New Habits
When youre trying to break bad habits, youre really trying to establish
better habits to replace them. Here are three tips to get you started:
START SMALL. Youre not going to be able to develop lots of new and
positive health habits right out of the gate. Focus on one at a time, and start
slowly. If youre trying to reduce red meat consumption for example, try
limiting your usual weekly servings by one serving each week.
FOCUS ON WHAT YOURE GOING TO DO, NOT WHAT YOU WONT
BE DOING. If youre trying to increase physical activity after work, think how
fun it will be to take a walk with a friend rather than how awful it is to miss
your favorite TV show while sitting on the couch.
ESTABLISH THE RIGHT ENVIRONMENT. You wont get extra brownie

points for choosing the herbal tea over the diet Coke chilling in the frigde.
Eliminate as many of the things you want to avoid in your environment, and
substitute healthier alternatives.
Drinking soda.
Whether diet or
regular, sodas wreak
havoc on the body,
said Franci Cohen,
CPT, CDN, certifed
nutritionist, exercise
physiologist, and
CEO of Fuel Fitness,
located in Brooklyn,
New York. According to Cohen, two
of the ingredients that cause health
problems are phosphoric acid, which
may weaken bones and cause tooth
decay, and high fructose corn syrup
in regular soda, which contributes
to obesity and high lipid levels, both
having the potential to cause heart
disease. Diet soda can also lead to
weight gain, as artifcial sweeteners
may trigger sweet cravings.
Diet sodas have cancer-causing
potential, too. Aspartame, an
artifcial sweetener, breaks down into
several toxic substances, including
formaldehyde, and diet sodas may
contain potassium benzoate, a
preservative that in the presence of
ascorbic or citric acid (often added
to soda), breaks down to a chemical
called benzene, which is associated
with leukemia and other blood cancers.
Cohens advice? There are so many
healthier and tastier options these
days, that I dont ever see a need to
drink soda, she said.
Of course, the healthiest choice is
fltered water. But if you crave the
occasional fzzy drink, try a sparkling
water such as La Croix, or a no calorie
soda called Zevia, which is sweetened
with the nutritional supplement stevia.
Ignoring your (or your partners) snoring.
Almost everyone snores from time to time, said Michelle

Sherwood, DO, owner along with naturopathic doctor and
husband Mark of Functional Medical Institute in Tulsa,
Oklahoma. According to Dr. Sherwood, youre more likely to
snore if youre obese, if your belly is too full at night, or if
youre lying on your back. Colds and allergies, drinking too
much alcohol, and smoking can also contribute to snoring.
Its when snoring is bad enough that it disrupts sleep that it
begins to cause health problems, she added. Chronic snoring
that causes daytime drowsiness may indicate sleep apnea, a serious sleep
disorder that causes drops in blood oxygen levels and stress to the nervous
system. This condition occurs when the muscles in the back of the throat relax
too much, disrupting sleep. Sleep apnea can lead to obesity, hypertension, and
cardiac problems, said Dr. Sherwood.
Mild cases of snoring may be relieved by lifestyle changes, such as losing
weight, reducing alcohol consumption, using a room humidifer, and sleeping
on your side. More serious snoring problems, especially if accompanied by
intermittent gasping or choking in your sleep or daytime drowsiness, should be
investigated by your doc, recommended Dr. Sherwood. A sleep study, done in
a sleep lab, and the use of a CPAP machine (continuous positive air pressure, a
mild air pressure treatment to keep the airways open) can help you and your
partner to catch more ZZZs, not to mention improve your overall health.
JANUARY 2016
17
Using plastic to store, cook, consume, or reheat

food. Its almost impossible to avoid plastic in the food industry;
plastic equipment is used to process food, and food is packaged

in plastic lined cans and other containers. We use plastic in our
homes in the form of dishware, cooking appliances like food
processors, mixers and pans, and storage containers.
But certain plastics contain endocrine-disrupting chemicals
that are harmful to the reproductive system, among them BPA
(bisphenol-A) and phthalates. This would be fne if the plastic
stayed in the container or appliance. Instead, tiny pieces of plastic
leach into our food, where its consumed, eventually causing problems with the
reproductive system as well as possibly contributing to diabetes, heart disease, and
liver toxicity.
Leaching is increased at high temperatures (think food microwaved in a plastic
container or covered with plastic wrap, or hot liquids placed in a plastic bottle or
storage container), and also when plastic comes into contact with fatty, salty, or
acidic foods. And even though its just a little bit of plastic, said Mark Sherwood, ND,
When it comes to toxins, even a little bit matters.
How to avoid plastics? The best option is to eat fresh foods and to avoid
packaging of foods in plastic containers or plastic-lined cans, advised Dr. Sherwood.
Use glass or stainless steel containers for food storage and for drinking, and
especially for heating foods. And research the best options for plastic-free cookware.
Sitting for prolonged periods

of time. Shortly after New Years Eve
Prolonged sitting
at work raises
the risk of dying
from cardiac and
metabolic diseases.
JANUARY 2016
last year, a study published in the Annals

of Internal Medicine suggested that those
who sit for prolonged periods of time
even those who exercise regularly are at
increased risk for heart disease, diabetes,
cancer, and death. It seems that prolonged
sitting, whether in front of TV or in front
of your computer at work, or driving,
slows down the biochemical processes needed to break down
harmful fats and sugars in your body. That hour you spend
a day at the gym? While any amount of exercise is good,
it simply is not enough to counteract the damage spent by
sitting, say the experts.
What to do especially if you have a sedentary job? If you
cant get your hands on a standing desk, at least stand more
during the day said Katy Bowman, MS, biomechanist and
author of Dont Just Sit There. Walk for three minutes every
half hour to keep the blood fowing smoothly, she advised.
Walking or simply standing can be incorporated into
your workday by standing while you talk on the phone,
walking to a co-workers offce to talk face to face rather than
using the telephone, and walking during your lunch break
rather than sitting in the break room. At home, you can easily
work physical activity into your schedule by walking the dog,
standing or exercising while watching TV (even just during
commercials), and playing with the kids.
The benefts of decreased sitting time will help your
muscles and blood vessels, too, both of which are impacted
by prolonged sitting, added Bowman. On a muscular level,
the muscles that have to shorten to accommodate the sitting
position stay shortened, she explained. And on an arterial
level, arteries in non-working, sitting muscles stay narrow,
restricting blood fow. MS&F
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MAX COVER
One of the
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business (Long
Beach, CA)
THEN
NOW
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25 Years & Counting!

BY ROCHELLE MARAPAO
The passion
to start Max
Muscle came
from the desire
to develop the
highest quality
supplements.
As athletes, we
wanted to make
sure that what
we were putting
in our bodies
Sean and IFBB Pro
Jim Quinn at the
were products
1993 Mr. California
that we
believed in and
knew would
get us the best
results. We wanted to be the very best athletes, so
in a way it was a selfsh motivation.
As time went on and the business grew, that passion
for making the very best supplements never changed.
Now it is more about doing it to get our customers the
best results. Even today, although Joe and I are no
longer competitive athletes, we both continue to live
active lifestyles and use our supplements. Today, it is
just as important if not more important what all we
put into our bodies. That passion to continue to produce
only the highest quality supplements, not only for us
but for our loyal customers all over the world, continues
to be our driving force every day.
Sean Greene, President Max Muscle

JANUARY 2016
In the cutthroat industry of health and ftness, companies

come and go without warning. With 140+ stores across the
United States, not only has Max Muscle remained a force to
be reckoned with, but its also proven to be a cutting-edge
brand that consumers know and trust. This year, as Max
Muscle celebrates its 25-year anniversary in business, CEO
and founder Joe Wells shares the story of how it all began
and his high hopes for the future.
The Beginning of an Empire
Max Muscle originated as a supplement company called Mega-Pro in 1987.

In 1985, Joe Wells had a successful private training business in Orange
County and was able to convince three of his clients to invest in Mega-Pro
where he was the CEO for fve years. In 1991, Joe split the company with
his then-partner, Dave Smith, and renamed the division, Max Muscle,
which produced high quality proteins and were revolutionary in favoring
and instatizing proteins. The same year, the frst Max Muscle store opened
on Tustin Avenue in Orange, CA and sold four products that are still on the
market today: MaxPro, Amino Max, Creatine, and Carbo Max.
One year later, in 1992, Max Muscle published its frst bodybuilding
magazine called, Max Muscle Bodybuilding News, a tabloid-style
publication covering worldwide bodybuilding news featuring top athletes,
up-and-comers, and ftness models in the sport. This magazine was
eventually succeeded by the publication we know today as, Max Sports &
Fitness agazine.
New Partnership
In 1993, Joe was at a bodybuilding show where he met his future business
partner, Sean Greene, who was competing that day. That day sealed the
fate of the direction that Max Muscle would be taking through a new
Looking Back Over the Years
JOLYNN REDDON
Mark Sarale (in back)

and crew in front of
his frst Max Muscle
store in Sacramento.
BRIAN FURER
AMANDA FREESEMAN
Joe Wells
1998
DAWN THOMAS
Sean & Jean

Claude Van
Damme in the
early 90s
TONI WARRICK
Sean and Joe

(with Joe Weider)
winning the 1998
Entrepreneur
of the Year Academy of
Bodybuilding, Fitness
and Sports
Advertisement
for Max Muscle
Apparel in
the 90s
Locations nationwide. Find yours @
www.maxmuscle.com
JANUARY 2016
21
Word On the Street

What People Are Saying About Max
Muscle & Its Supplements
Mus
I love that I can walk into any Max Muscle and
have an educated conversation with the
Max Muscle staf about the nutrients and
science behind each of the supplements
and, more importantly, how they are going
to help me achieve my goals and stay on
a healthy path. Christina Williams, IFBB
Pro, Petaluma, CA
My absolute favorite thing about Max

Muscle is the customer service. All the
supplements are extremely high quality
and a great value. Bryan Benzel, ASC
Pro Strongman, Lincoln, NE
Max Muscle is one of the original supplement

companies that has been around since the
beginning and during the rise of ftness. It
is a solid company with reputable products.
Carmen Bourseau, LFL Pro Football
Player, Los Angeles, CA
partnership. I needed a store manager and Sean

had a great personality and was driven to succeed,
Joe recalls. We got along great and he bought into
the company shortly after we met. The partnership
proved to be a good decision as 25 years later, Joe
and Sean continue to advance the Max Muscle brand
together.
Secret to Survival
Twenty-fve years in business means that youre

doing something right, especially in an industry
where your competitors are struggling to stay alive.
Is there a secret to the longevity of the company?
Well, its more of a simple principle. When it comes
to Max Muscle products, both Joe and Sean think
of themselves as being consumers and often put
themselves in their customers shoes when making
decisions.
When it comes to taste, value, and quality, they ask
themselves if its something they would use, put on
the shelves, or recommend to others. This is how we
set ourselves apart from the rest, says Joe. Quality
and taste has always been our differentiator. We were
testing our products for purity well before the FDA
mandated it. We have an in-house PhD, Phil Harvey,
to make sure we develop cutting-edge products that
are safe and our success is directly correlated with
quality products that we stand behind.
"Te most gratifying experience from

this journey is seeing the results of
customers who have lost weight and
transformed their bodies. Its an
amazing feeling to know that you have
changed someones life for the better."
Looking to the Future
I'm super picky about the taste and texture of

my supplements. I love the quality of the Max
Muscle products and that they actually taste
good. Because of that I look forward to my
BCAAs preworkout and protein. (photo by
Hiram Lee) Rose Scarborough, NPC Bikini
Champion, Santa Cruz, CA
What I like best about Max Muscle is the

integrity of the staf and employees with
goals of educating them to their beneft
rather than just trying to sell them
a product. These are superb quality
products with scientifc research to
back them. Mark Sindayen, IFBB Pro,
Bothell, WA
JANUARY 2016
The Max Muscle brand has grown signifcantly

over the last 10 years with the growing number of
franchises, products, and customers. The skys the
limit and for many more years to come, Max Muscle
will still be making waves in the industry.
I think we will always be a service-oriented retail
store, says Joe. The Internet will, of course, change
the course of retail, but we know that great customer
service for personal needs will always be in demand.
We will continue to run ahead of the pack and offer
services and products that will set us apart. We have
introduced more products in the last quarter of sales
than any of our competitors and we will continue
to keep our products in demand by offering a great
selection of high quality products to our customers.
But, products aside, its the people that make Max
Muscle the company it is today. The most gratifying
experience from this journey is seeing the results of
customers who have lost weight and transformed
their bodies, Joe says. Its an amazing feeling to
know that you have changed someones life for the
better. MS&F
MS&F's
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I M P R
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12
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1st Issue!
200th Issue!
Max Sports & FItness has come a long way since it frst began in 1996 as a
newspaper tabloid touting everything to do with the bodybuilding world. It
has since grown into a well-rounded ftness lifestyle publication that caters
to men and women of any ftness level. Celebs, ftness models, athletes,
veterans and everyday people with extraordinary transformations have
graced our covers. But the goal has always been the same: to help you be
stronger, ftter, healthier and better than you were before. But don't take our
word for it. Let's hear from others how they feel about MS&F over the years:
Weve been in this game for awhile and I have seen the
magazine and organization grow and positively afect many
livesKeep it up! Clark Bartram, ftness professional &
three-time MS&F cover model
I remember when the Max Muscle magazine was a traditional
tabloid sized publication with tabloid articles about the
bodybuilding world. It was a good magazine back then, but it
really turned around and began speaking to the masses when
[Editor in Chief LaRue Gillespie] took it over. Now, Max Sports
& Fitness magazine has more mainstream appeal and anyone
interested in health and ftness will fnd each issue helpful and
informative. Rochelle Marapao, reader and writer
It has truly been a privilege to photograph nearly a quarter of the covers for Max Sports & Fitness magazine. Over the past few
years we've had the opportunity to work with ftness competitors, professional athletes, military Veterans, weight loss champions,
personal trainers and more. The unifying thread is they all shared a passion for striving to achieve a better life. Our featured
subjects not only inspire the readers, they also inspire our team as well. Happy Birthday to Max Muscle and looking forward to the
next 200 issues. James Patrick, Max Sports & Fitness' ofcial photographer
I love that you are always asking for the Franchisees feedback on the magazine, that you take article ideas from us, and our
customers are the ones featured throughout the magazine. It is a great snapshot of who and what our brand is!!!
Corry Matthews, IFBB Pro & MMSN Franchisee in Virginia
I could start by saying so much great things but it will take a long write-up about it. ... I truly don't have a favorite issue, I love them
all. Fernando Salas, MMSN Franchisee in Florida
Ten years ago, MS&F was a gritty, hardcore, nitch magazine focused almost exclusively on men and their pursuit of putting on
muscle. Today the magazine has evolved into a mainstream publication that is sought after by men and women alike and the focus
is on maintaining good health through education, proper diet, responsible supplementation and exercise. This magazine promotes
a lifestyle that is healthy and it is educational for the whole family. Scott Herkes, MMSN Franchisee in Illinois & Iowa
JANUARY 2016
23
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NEW
The Total Weight Loss System is very easy to

use and they have been formulated to be taken
together each day.
Burn should be taken in the
morning with or without food. As a
suggestion, take 1 capsule to test
burn
METABOLIC
I G N I T E R
Dietary Supplement 60 Capsules
your tolerance. If well tolerated then

take a full serving of 2 capsules with
or without food.
The Total Weight Loss System offers a complete and

easy-to-use solution for effective weight loss success. The
Total Weight Loss System consists of 3 comprehensive
products including Burn, Control and Lose.
Burn is your metabolic igniter. Control has been specifically formulated to suppress hunger. Lose is designed to
define and tone with the specific effect to promote the
removal of intestinal waste and provide cleansing the GI
tract and promote water loss.
Around mid-morning, take 2 capsules

of Control. This will help prevent
the afternoon cravings between
2-4pm. Control can also be taken
control
ntr
S U P P R E S S
before any social event that requires

control of appetite.
Finally, take 1 capsule of Lose in
Each product contains key ingredients that have been

carefully selected for their scientific evidence, quality and to
be safe and effective for targeted weight loss. These three
products, taken together on a daily basis, are the most
powerful products available as your The Total Weight
Loss System.
the afternoon or early evening. Its

that simple. As with any weight loss
lose
D E F I N E &
T
Arriving exclusively at Max Muscle stores soon!
product, Total Weight Loss

System dietary supplement is most
effective when used in conjunction
with a reduced caloric diet, exercise
and behavior modification program.
2016
MAX FITNESS
Mentally Fit
Tis Year,
Train Your
Brain To
Create Lasting
(Good) Habits.
During the new year, we all have the best of intentions to begin a healthier lifestyle,
but many of us fail to keep the momentum going. As motivation (which is based
on wanting something, like a skinny bod or NOT wanting something like a fat one)
diminishes, we depend upon willpower to keep us going. But willpower is a fnite
resource. How can we take advantage of the willpower we have to begin and
sustain new and healthy habits? Here are fve tips on how to be successful!
NOW THAT WE ARE entering 2016,

many of us are making a new (or
renewed) commitment to healthy living
in the form of New Year's Resolutions.
According to a Nielsen survey, some 45
percent of us pledge to better ourselves
over the next year by making resolutions
the most popular being to lose weight,
make better food choices, and exercise
regularly.
Yet according to recent research from
the University of Scranton, a mere 8
percent of us are actually successful in
achieving our resolution goals. Why is
that? One reality we face is that change
is hard, said Jennifer Carter, PhD,
Director of Sports Psychology at The
Ohio State University Wexner Medical
Center. We all get ingrained with certain
habits and neural pathways that are
diffcult to change.
But, she added, change is possible
with careful planning. Here are fve
JANUARY 2016
common resolution snafus and what

you can do to increase your chances for
success:
1. Making impulsive resolutions.

Resolution goals should be individualized
and thoughtful, said Jonathan
Alpert, Manhattan-based licensed
psychotherapist and author of Be
Fearless: Change Your Life in 28 Days.
You should set goals for yourself out of
inspiration, not desperation or guilt after
a night of indulgence on alcohol and bar
food. Forget about being part of a trend
Did You Know?
According to the Statistic Brain

Research Institute, people
who actually make New Years
Resolutions are more likely to
commit to their changes than
those who just try and change.
just because it is the style du jour.

A better plan, according to Alpert, is
to make a resolution based upon the
positive impact it will have on your life.
In other words, if you think about the
inspiring aspects of making a change
(such as increased vitality and wellness
or a mood boost) rather than the
shameful reasons you think you need
to change (those awful love handles),
youre more likely to stick to your
resolution.
2. Setting unrealistic or vague

goals. How often do we set pie-inthe-sky goals like Currently Im not
exercising at all, but starting January
1st Ill make it to the gym fve times a
week, or Ill cut out all sugar in my diet
starting tomorrow? These goals are
probably not realistic, said Dr. Carter.
Likewise, a goal to lose weight or
eat healthier is not specifc enough.
How To
Get Back
On Track
NEW HABITS take time to learn.
And, because youre human, its likely
that at one time or another, youll
slip up and revert to old habits. Nick
Frye, LCPC, licensed professional
counselor and behavioral specialist
with Medifast, ofers these ideas for
getting back on track:
PROBLEM: You feel like youve done
everything right, yet you're still not losing
weight. Youre so discouraged, youre ready
to give up.
NICKS SUGGESTION: How quickly you
lose weight is often genetically based and
outside of your control. If your goal is a lower
weight or BMI, you cant control the precise
outcome. The challenge here is to have
outcome based goals, which are goals you
can control. If you set a behavioral goal of
how many times youll go to the gym each
week, how much water you drink, or how
many fruits and vegetables youll eat each
day, you will be able to control the outcome
and feel more successful.
PROBLEM: Uh-oh. That piece of cheesecake
had your name written all over it. But you
didnt stop there why bother, since you
already blew it? So you followed up with
chips and dip, ice cream, and a breakfast
Cinnabon.
NICKS SUGGESTION: You need to strike
a balance between self-discipline and selfcompassion. Your discipline can fall apart
sometimes, so you must have compassion for
yourself. Think of it as how you would speak
to a friend in a similar situation. Youd tell
that person that they made a mistake, but
they can start over and be successful.
PROBLEM: Youre trying to stick with your
workout plan. But it seems like every time

you tell your buddies youre going to the gym,
they have other ideas. More often than youd
like, you fnd yourself at the sports bar, tossing
back a few while you watch the game.
NICKS SUGGESTION: Its bad for your
confdence when you dont have a support
system in place; your belief in yourself is borne
of a communal experience. If youre willing to
fnd new friends, your tribe, those who are
doing the same things you are, youll be more
successful. But if youre not willing to go that
far, you can take the stance that maybe I can
help my friends out by being a role model.
DAVID CALHOUN
INGRI DEGROOTE
ARPANA PRASAD
PROBLEM: Its week two and you feel your

motivation for living a healthy lifestyle waning
in a big way. What to do?
NICKS SUGGESTION: Motivation cant
be relied on its fckle, it sufers whims of
emotion and mood. Lasting change is more
about consistency than motivation, and more
about action than feeling. Feelings dont
dictate your actions all of the time; many
times you do what you need to do in other
situations, such as get up and go to work even
if you feel like staying in bed. Think of your
resolution in the same way. This is how I feel,
but this is what I do.
PROBLEM: OK, I know its good for me. But
its just not fun!
NICKS SUGGESTION: This is all about
deprivation. For a lot of people, healthy food
and exercise is just not fun. Unhealthy food
and relaxing is fun. If youre feeling deprived
of what used to give you joy, you need to
fnd things that bring you joy, pleasure,
good feelings, and relief from stress. Find a
replacement for unhealthy behaviors that can
give you the same feelings, such as painting or
drawing, learning a new language, or playing
an instrument.
DEB PROSSER
DON DONA
Locations nationwide. Find yours @
www.maxmuscle.com
JANUARY 2016
27
Instead, Dr. Carter recommended, set

challenging yet realistic and specifc
goals that are doable, such as Ill take
the stairs fve days a week at work,
or Ill call my friend and ask her to
walk two miles with me every Saturday
morning. Similarly, set realistic nutrition
goals. Ill add a fruit or vegetable
at least three days this week or for
breakfast every day, Ill eat a balance of
carbohydrates, protein, and fat.
3. Inadequate preparation. Youre

more likely to stick to your resolution
if you plan ahead, said Sanam Hafeez,
Psy.D, director and neuropsychologist
at Comprehensive Consultation
Psychological Services in NYC and faculty
member at Columbia University. You
need to think about what you want to do
and how to go about it, she explained.
Have a documented plan; if you want
to change your eating habits, develop
a meal plan. If you want to increase
exercise, make a gym schedule.
And simple things like making sure
you have the right athletic shoes or
equipment, or clearing your fridge and
cupboards of unhealthy snacks and

stocking them with healthy yet appealing
choices preferably placed at eye level
can go a long way to ensure your
success.
4. Viewing your resolution as a

chore. Learn to love what you hate,
advised social scientist Joseph Grenny,
co-author of New York Times bestselling
book Change Anything: The New Science
of Personal Success. Change the way
you think about what you currently
consider to be unpleasant behaviors.
Until you genuinely enjoy healthy living,
fnd motivation in the people and things
around you, such as living longer to
spend more time with family.
You can also make things more fun by
employing the buddy system, suggested
Dr. Hafeez. Find a friend to work out
with you or join a ftness class where
youll enjoy new social connections.
Share a healthy lunch out with a friend
or family member who is also trying to
make changes.
5. Believing that willpower is the
key to success. Most of us fail to
change because we believe the best

predictor of our capacity to change is
the quantity of willpower we possess,
advised Grenny. Escape the willpower
trap by realizing the problem is not that
you lack will; its that youre blind to the
many forces that shape your behavior.
According to Grenny, you need to
embark on a scientifc study of your
own behavior to discover the key to
change. For example, you may lack the
necessary skills for the most effective
exercises, or you surround yourself with
people who dont support your success.
Or your impulse to stay in bed on
Sunday morning is stronger than your
impulse to get up and ride your bike.
Once you recognize the problem,
you can take steps such as fnding a
personal trainer, fnding others who
will help to support you, or scheduling
your exercise at a time that youre most
likely to feel motivated. Change literally
becomes inevitable when all of the
sources of infuence that provoke you
into bad habits are turned in your favor,
said Grenny. MS&F
By training your brain,

you can achieve your
New Year's resolutions
this year! Are you ready
for the challenge?
JANUARY 2016
MAX FITNESS
Fat ing
h
s
u
r
C
o
i
d
r
Ca
Jo Kushne
Jumpstart your 2016 ftness

goals with this killer workout!
BY JOY KUSHNER AAS, NASM-CPT, FNS, WLS
This High Intensity Interval Training

(HIIT) workout will challenge all ftness
levels! If you want to decrease bodyweight
and abdominal fat while maintaining muscle
mass, perform this workout 1-3 times
each week. This high intensity cardio will
increase your cardiorespiratory ftness, boost
your metabolism, burn calories (even after you
are done working out), and require less time than
traditional endurance workouts! The plyometric portion
of the workout will help you build muscle as well as increase
your speed and power.
It is important to mix up your workouts in order to keep your
body challenged and to prevent boredom. This workout can be
broken up into two separate days, or can be completed all at once
for a mega fat-burning session. If you dont have a treadmill, grab
a stopwatch and head outside. If you are not able to run, increase
the incline on the treadmill to ramp up your heart rate. As with any
exercise, always work hard while maintaining good form. If you
are a beginner, be sure to take adequate rest periods between
exercises. Its time to reach your ftness goals!
WARM UP
Do foam rolling and walking stretches for 5 minutes.
Hop on the treadmill (or you can go outside).
INCLINE
TIME
1-2
0:00-2:00
Jog for 2 minutes
1-2
2:00-2:30
Sprint for 30 seconds
1-2
2:30-3:30
Get of the treadmill and lunge for 1 minute
Repeat 1 to 4 times
1-2
0:00-2:00
Skip (safely) on the treadmill for 2 minutes
1-2
2:00-6:00
Jog for 4 minutes
Repeat 1 to 3 times
JANUARY 2016
PHOTO BY JAMESPATRICK.COM
PLYO CIRCUIT
Complete 10-20 reps per exercise
REST for 10 seconds between exercises and 1-2 minutes after each circuit
Repeat 1-3 times
Box or Bench Jumps:
1. Begin facing the box, with feet hip-width apart, about

1-2 feet away from the box.
2. Squat down, keeping knees in line with second toes.
3. Explode up extending hips forward, swinging arms
forward, and pushing off feet in order to jump onto the
box.
4. Land softly on the balls of your feet on top of the box.
5. Step or jump down lightly and repeat.
Burpees
1. Begin with feet hip-width apart, squat down and place your
hands on the foor in front of you, to the outside of your feet.
2. Jump your feet back so that you are in the plank position.
3. Jump your feet back to starting position and explode into a
jump, reaching your arms straight overhead.
4. Land softly on the balls of your feet and repeat.
JANUARY 2016
31
Jump Lunges/
Jump Squat combo
1. Begin by standing with your right

foot forward and your left foot back.
2. Bend your knees making sure that
the thigh of your front leg and the shin
of your back leg are parallel to the
foor.
3. Jump explosively, making sure to lift
both feet off of the ground, and switch
legs in mid air so that you land with
your right foot behind you.
4. Land softly and repeat on the other
leg.
5. Next, jump both feet out to a squat
position keeping feet just outside of
your hips.
6. Bend your knees and jump
explosively.
7. Land softly and return to a jump
lunge with left foot forward initially.
Plie Jump Squats
1. Stand with your feet

outside of your hips,
toes turned outward.
2. Bend your knees
and lower your hips
until thighs are parallel
to the foor. Make sure
to keep back straight
as if sliding down a
wall.
3. Press into your
heels, squeeze your
glutes, and explode
into a jump.
4. Land softly on the
balls of your feet and
repeat.
JANUARY 2016
Speed Skaters
1. Begin in a small squat.

2. Push off right foot, jumping sideways to the left, landing on
your left foot and bringing your right leg behind to your left
ankle.
3. Push off left foot, jumping sideways to the right, landing on
your right foot and bringing your left leg behind to your right
ankle, repeat.
No Distractions. No Fluff. In the end, I Just
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now you can own a
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NO franchise fee
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Strawberry, Watermelon, Lemon Lime and Tangerine.
Coming Soon in Strawberry Banana & Grape.
Max A.R.M. (Anabolic Recovery Matrix) from Max

Muscle Sports Nutrition (MMSN) was designed to be the
most advanced and complete recovery formula
designed to follow rapid recovery and anabolic science.
Created to be the ultimate post-workout formula,Max
A.R.M. provides the necessary nutrients to support
maximum muscle mass activation, restore fluids and
electrolytes, replenish glycogen and accelerate overall
muscle recovery and repair.
Max A.R.M. is the total package for complete recovery
science providing the powerful patented ingredients
Creapure
Creatine
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MagnaPower and Promilin to promote rapid and
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M
MAX SPOTLIGHT
Breaking
Barriers
Meet Max Muscles Top Franchisees

BY ROCHELLE MARAPAO
There are many qualities of successful people, but

many will concede that drive, passion, and patience
are amongst the most important. But it all starts with
a dream. This month we feature three individuals
who shared a big dream: to own their own business
and succeed. Their willpower and belief in themselves has paid of. Mark Sarale, Bryan Cash, and
Chad Case Max Muscles top three franchisees
share their stories of what it took for them to break
barriers and come out on top.
Mark Sarale
Residence: Stockton, CA
What hed be doing if he
wasnt a MM Franchisee:
I wouldve liked to have
followed my grandfathers
footsteps and be a farmer.
MM Franchisee: 20 years
MM Stores: Stockton &
Modesto, CA
Twenty years ago, Mark
Sarale met IFBB Professional
Bodybuilder Kris Dim at a
gym in Sacramento, CA. Kris
was moving up the ranks
and on his way to becoming
a pro and had just opened
the frst Max Muscle store in
Sacramento, says Mark. He
got me hooked on MaxPro
protein and its the same
protein I still take today. I
thought the products were
great and with his help and
the help of Steve Tresnor
(who owned Muscle Systems
gym where Mark met Kris),
I opened my frst store in

Stockton, CA.
Owning two Max Muscle
stores has changed Marks
life forever. Its given me
the ability to control my
own destiny and has given
me the opportunity to make
great friendships along the
way, he says. Being a
store owner has also helped
me teach my kids about
business, hard work, and
how to give back to your
community. Besides being
a top MM franchisee, Mark
is also the Regional Director
of Northern California,
overseeing 25 stores.
Giving back to the
community is something
that Mark takes seriously
because having the support
of his community has played
a big role in his success as a
businessman. My employees
and I have worked with our
local high schools and are
JANUARY 2016
big supporters of the Athletic

Department at the University
of the Pacifc, he says. We
have worked with numerous
high school athletes helping
to educate them with the
importance of nutrition not
only for athletics, but in the
classroom as well.
As one of Max Muscles
top three franchisees,
Mark shares his secret
in continuing to thrive:
Teamwork he is only
as good as the team that
works in the store. My
current employees have
been with me around 5 to
15 years. Brian Sherwood is
my partner in my Modesto
store, Matt and Ryan Lazaro
in Stockton and Brad Dingle
who splits time between the

two stores. Ian Powers helps
me to manage 25 stores
in the Northern California
region and has worked for
me for over 11 years and
is a very important part of
our success. All of them are
extremely knowledgable in
all facets of nutrition and
exercise and are the driving
force behind our success.
We continue to change
with the times and try to
stay one step ahead of the
competition, he says.
Additionally, Mark stays
engaged with the top
store owners and Regional
Directors of the company.
I always want to share
ideas with them and see
For 25 Years Max Muscle has always done things differently.

differently The company was
w founded
ded based on the
principle that we would lead and not follow. In creating our brand, we would only make products that were safe
and effective. We would use only the highest quality ingredients. We would manufacture our products in the
USA. We would develop formulas based on scientific evidence.
In creating our franchise system, we would ensure that our customers get results by having certified nutrition
coaches in stores, offer nutrition consultations and customized meal planning, utilize the most advanced body
composition analysis to track our customers progress and provide an in-store experience like no other. We
would educate, not sell. Many of these innovative approaches have been copied by our competitors and as
the saying goes, imitation is the sincerest form of flattery. We are flattered and it validates for us that being
the first to introduce these unique approaches is the better way to do things. For us its always been about
doing what it takes to get our customer results.
In Celebration of our 25th year in business, we are offering an unprecedented opportunity to become
a Max Muscle franchise. Now you can own your own Max Muscle store and pay NO Initial Franchise Fee
and NO Royalties*! This is a limited time offer though so if you want to take advantage of this incredible
promotion, then you must act quickly.
If you have a passion for helping people achieve their health & fitness goals, Max Muscle provides the
opportunity to change lives. Theres been no better time than right now to get into business for yourself and do
what you love to do!
Find out how to get started at www.maxmusclefranchise.com TODAY!
Find us on:
what theyre doing to be

successful.
The opportunity of being
a Max Muscle franchisee
is invaluable to Mark. I
take great pride in it. Our
company has been going
strong for over 25 years
and there is no doubt that
our products are the best
on the market, he adds. I
have such a great respect
for our CEO Joe Wells and
our President Sean Greene.
The integrity they both
possess allows our company
to produce the best products
without ever cutting corners
to sacrifce the quality.
When asked what advice
he would give to Max Muscle
franchisees who are just
starting out or to those
looking into owning their
own store, Mark is quick to
respond, You have to love
and have a passion for what

you do. You need to believe
in the integrity and quality
of our products. But most of
all, you need to believe in
the vision of Joe Wells, Sean
Greene, and this company to
continue to be the leaders in
the industry.
Bryan Cash
Residence: Denver, CO
Fireman pursuing
entrepreneurial endeavors
MM Stores: Highlands
Ranch/Lone Tree & South
Metro, CO
Bryan Cash of Denver, CO
is one of those people who
enjoys pushing himself to the
JANUARY 2016
limit. For the last 14 years,

he has been as a full-time
frefghter and for the past
eight, he has also been a MM
franchisee with two stores,
Highlands Ranch/Lone Tree
and South Metro. As if that
werent enough on his plate,
Bryan is also a member of
the Max Muscle board.
Health and ftness have
always been a priority in my
life, he says. Ive always
had an entrepreneurial
mindset and a desire to
work with athletes. When
the opportunity came up
for Bryan to become a
franchisee, he didnt hesitate.
I thought this would be a
great way for me to augment
my income and share my
passion with others.
But the road to success
hasnt been easy.
This has been a lot of
hard work and it still is, says
Bryan. Being a business
owner has changed my life in
so many ways. It can be very
stressful at times, but at the
end of the day, its rewarding
and I take a lot of pride in
knowing that these stores
are mine.
Bryan takes a realistic
approach to business. Its
important to understand
what youre getting yourself
into. You have to be diligent
in doing your research. Talk
to people and ask lots of
questions. Our franchisees
are a good start. Talk to
them and fnd out what
works for them. Opening a
store is costly, so get a good
idea of what youre getting
yourself into, he says. Many
times people think theyll
be successful because they
know lots of people. Thats
a start, but its no guarantee
that theyll come in to shop.
One way to be successful
is to fnd out what sets you
apart from the rest and
exploit that.
The climate of the retail
industry has also changed.
These days, marketing and
the way you market yourself
is crucial, Bryan explains.

There is defnitely more
emphasis placed on multilevel marketing and using
social media to reach your
customer base. Facebook,
Instagram, Twitter, Snapchat,
and various mobile apps
have become extremely
important in communicating
with people who rely on their
phones to stay connected.
Being an owner has
taught me to fnd a good
work/life balance, how to
build solid relationships, and
give back to my community,
Bryan says.
In fact, giving back to
his community is a way
that Bryan has been able to
share his success and pay
it forward. His passion for
working with athletes is
evident in the many events
that his stores sponsors and
supports. My team and I are
able to share our knowledge
in ftness and nutrition
and have been involved
with coaching, hosting
seminars, and changing
lives, Bryan says. Max
Muscle has provided us with
an opportunity to promote
a healthy lifestyle while
supporting local charities,
organizations, and causes.
The success of my stores is a
refection of the support Ive
gotten from my community,
so its important to me to
be a good partner and give
back.
For Bryan, being a MM
franchisee is much more
than being a store owner
its a way of life. Every day,
I get to live my dream of not
only working with athletes,
but helping people set goals
and reach them, he says.
As for the future, Bryan
foresees his relationship
with Max Muscle continue
to grow. Being on the board
allows Bryan to expand upon
his experience as a store
owner and help more in the
overall development of the
company. Im excited to be
part of a company that will
For 25 Years Max Muscle has always done things differently. The company was founded based on the
Find us on:
roll out new and innovative

concepts and true athlete
science-driven products while
remaining cutting edge.
Chad Case
Residence: Lincoln, NE
Football coach or business
owner in a different feld
MM Stores: 2 stores in
Lincoln, NE
Before becoming a MM
franchisee, Chad Case
managed two nutrition
stores in Lincoln, NE and
knew he was in his element.
The entrepreneurial spirit
runs in his blood. Chads
grandfather, Ward Combs,
was the founder of the
Presto-X Company, a
leader in residential and
commercial pest control
in the Central U.S. and is
still wildly successful today.
My grandfather is my hero
and I aspired to be like him
and become a business
owner, he says. Running
two nutrition stores was
a good start, but in true
entrepreneurial spirit, Chad
dreamed of having his own.
Chads foray into becoming
a business owner was meant
to be. Ten years ago, Max
Muscle made apparel that
distributors carried and
sold to nutrition stores. He
was mistakenly sent a Max
Muscle T-shirt in an order
and when calling to set up
a return, the distributor told
him to keep it. The back of
the tag attached to the shirt
read, franchise opportunities
available. Taking this as
a sign, Chad inquired for
more information and the
rest is history. Two weeks
later, I was in California
meeting with Joe Wells and
Sean Greene. I knew that I
wanted to be a part of the
Max Muscle family, he says.
Not long after, in 2005,
Chad opened his frst store

in his hometown of Lincoln,
NE. He opened his second
store (also in Lincoln) in
February 2015. Following in
his grandfathers footsteps
and with lots of hard work,
both stores have been quite
successful. And, as if owning
two stores wasnt enough,
Chad is also Regional
Director for Franchise
Development in Nebraska,
a job he enjoys. I learn
from my fellow franchisees,
says Chad. Many times,
its a new way of looking at
something and just as often,
its a reminder of something
I should be doing.
With 11 years of
experience as a franchisee
and regional director under
his belt, Chad has seen
many changes since his
career with Max Muscle
began. The industry has
changed quite a bit and
our demographics have
expanded tremendously.
When I opened my frst
store, the main focus was on
sports nutrition and as time
passed, weve broadened
our scope to encompass
a diverse demographic
with very diverse goals,
explains Chad. At the heart
of everything, however,
we are still helping people
change their lives in how
they look and feel about
themselves. Being able to
serve as people make these
incredible transformations is
rewarding.
Owning a store has
changed Chads life in that
it allows him to do the
most important thing he
is called to do and that is
provide for his wife, Heidi,
and their three children,
Cedric, Harper, and Haidyn,
he says. Its also allowed
Chad to become more active
in his community by giving
back to a sport that he his
passionate about: football.
His affliation with Max
Muscle has enabled him
the opportunity to start
JANUARY 2016
Chad & Heidi Case
"At the heart of everything, however, we

are still helping people change their lives in
how they look and feel about themselves.
Being able to serve as people make these
incredible transformations is rewarding."
and oversee a non-proft
youth football organization
(silverbackfootball.com),
coach high school football,
and travel the United States
as the Director of Nutrition
and Certifed Coach for the
National Football Academies.
Being able to help young
men understand the roles
they play on their team and
in their families as well as
who theyre called upon to
be as men is humbling, says
Chad.
Chads secret to success?
I dont believe that there is
a secret, he says matterof-factly. It comes down
to having a plan, being
disciplined to stick to it, and

then focusing 100 percent of
in-store energy on building
relationships and taking care
of people. Its doing business
the old-fashioned way.
To those dreaming of
opening their own MM
franchise, Chad has these
words of wisdom, (A)
Believe in yourself, (B) Do
your research, know your
market, develop a plan, and
stick to it, and (C) If youre
struggling or dont know the
answer, pick up the phone
and call a fellow franchisee.
Never stop learning.
Spoken like a true coach.
MS&F
For 25 Years Max Muscle has always done things differently. The company was founded based on the
Find us on:
MAX SPOTLIGHT
WHY MAX
MUSCLE
BY ROCHELLE MARAPAO
Max Muscle Sports Nutrition

celebrates 25 years in business
this year. The company has
proven over the years that it is
dedicated to getting people ft
and healthy from the inside out.
But lets be honest. You have
lots of choices when it comes
to nutrition retailers. So why not
choose the one thats right for
you? Here are fve reasons why
you should choose your local
Max Muscle retailer to help you
reach your ftness goals.
1. CERTIFIED FITNESS
NUTRITION COACHES
How many of the other nutrition

retailers have their own in-house
Certifed Fitness Nutrition CoachTM
(CFNC) to help you realize your ftness
goals? We do! Your coach will assess

your current state by analyzing your
gender, age, height, weight, BMR,
thermic effect of foods, your body
composition, daily schedule, food
preferences and current exercise
activity to help design your plan for
success. Having a CFNC is like having a
friend to help you succeed!
2. CUSTOMIZED
NUTRITION PLANNING
PHOTOGRAPHY BY FRANK FONTANILLA
JANUARY 2016
After your initial assessment, your

coach will show you a very specifc, yet
information is to fnd out where your healthy range is

based on your gender and your body type/activity level.
Like proper diet and exercise, this is a must to track your
progress.
5. NUTRITIONAL SEMINARS
FOR EVERY BODY TYPE
One of the biggest misconceptions about sports nutrition

retailers is that theyre only for bodybuilders. That may be
true at other places, but not at Max Muscle! No matter who
you are, what you do and what your ftness level is, we
ARE the place for you. We provide nutritional seminars for
every type of body out there. If you are a senior citizen, a
new mom, a high school/college athlete, a frst responder, a
doctor you get the idea then chances are, weve held a
seminar for you. And if we havent, were happy to! At Max
Muscle, were here to serve and educate our communities in
the areas of health and nutrition.
You only have one life, why not live it to the fullest?
MS&F
simple way to eat properly. Through

your personalized nutrition evaluation,
you will be educated on what foods
to eat, how much to eat, when to
eat, how it relates to your body and
how it relates to your lifestyle. Followup questions are welcomed and
encouraged!
3. MAX FIT AGE
The Max Fit Age test is an evaluation

method to measure an individuals
real age versus their ftness age.
Answer a short set of online questions
asking for personal information, such
as age, gender, height, weight, body
type, activity level, etc. In the end,
personalized recommendations are
given in regards to exercise and diet.
Theres also an option to schedule an
appointment at your local Max Muscle
with a CFNC.
4. BODY
COMPOSITION ANALYSIS
One of the coolest services that Max

Muscle retailers offer is a personalized
body composition analysis that
provides your total percent of body
fat, amount of fat mass and lean
mass, body mass index (BMI), and
normalized hydration (estimated
body water). The importance of this
JANUARY 2016
41
MAX IMAGE
COLD WEATHER
Just because the temperatures are dipping doesn't mean
YOU curl up to hibernate. Get out there and push hard all
while staying toasty warm. BY ABBY HOEFFNER
SMART JACKET
The Calor Jacket from Gyde Supply

has micro heating fbers throughout and
comes with an adapter and an app
that allows you to control the coats four
different temperature zones. That means
no more sweaty back and freezing arms.
$350, GydeSupply.com
BEANIE WITH BEATS
The Conan Surge Knit Audio Hat by

UR Powered features built-in audio speakers
with removable cords so you can enjoy
your favorite beats while keeping your head
and ears warm. $36, URPowered.com
ELECTRONIC THERMALS
Have you ever wanted a shirt that

understands your body? The Flame
Baselayer can sense your body's
temperature and automatically adjust
itself for maximum comfort. $199,
FuelYourAdventure.com
WARM WILLIE
The Thermal Core Base Layer

Pant features specialized pockets
on the front of the thighs to hold the
Thermal Core FabRoc heating pads,
strategically placed to keep your
thighsand whats between them
safe from frostbite. $50 for the pant; $200
JANUARY 2016
for the heating tech pack, Thermal-CoreClothing.MyShopify.com
TOASTY TOES
Control the temperature inside your shoes

as you would do in your house or car with
Digitsole, heated insoles you control with
your phone. $199, Digitsole.com
TOUCHSCREEN GLOVES
Never expose your fngers to the freezing

elements to respond to a text again. UR
Powereds Gloves have an exclusive
tech stretch palm with mobile media grip to
provide full hand access to touch screens.
$45, URPowered.com
become
one of us
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*
PROMOTES FREE TEST LEVELS UP TO 98%!

Visit us at
for more details.
WHAT MEN ARE SAYING ABOUT 2TX:

After just a couple of weeks of consistent 2TX, my
energy began to really pick up and it showed in the gym,
the mirror and in every part of my life. It has helped to
raise the life vitality bar back up to where it used to be.
Steve Wright,
54 Years Old Newport Beach, CA
I have more strength, more energy, more endurance
and more drive! If you are a man over 40, youve got to
try 2Tx today! It is a real shame that I didnt discover this
product earlier in life!
Chris Johnston,
50 Years Old Stockton, CA
BEFORE you resort to prescription medication,

try 2TX for a natural solution that really works!
My life was forever changed when I was introduced to

2TX. I began my journey down to to a lean 177 lbs. from
my original weight of 245. My energy levels, stamina, sex
drive and self esteem are better than ever before.
Duane Franzen,
39 Years Old Cordova, IL
I was suffering from mid-day fatigue, low energy and
difficulty concentrating. I then decided to try 2TX and
within a month my energy and focus was up and I was
leaning out while increasing muscle tone.
George Summers,
49 Years Old Fort Collins, CO

FFind us on:
MAX IMAGE
MARATHON BEAUTY
ESSENTIALS
Push hard and look and feel good doing it! BY ABBY HOEFFNER
PRE-MARATHON PREP
Regular training can take its toll on your feet, so give them a little TLC with Freemans Bare
Foot Pain Relief to relieve dryness and help moisturize, ensuring your feet stay nice and strong
for the big race. $6.99, Walmart
SOOTH ACHY MUSCLES
Intense training can leave muscles sore and achy, so use Weledas Arnica Massage Oilan allnatural, nourishing oil before and after exercise for immediate relief.
$22.50, USA.Weleda.com
DRY SKIN & CALLUSES
As runners, your feet probably already suffer from calluses and dry skin from all
your efforts. Give your feet the care that they deserve and reach for Amop Pedi
Perfect. The revolutionary electronic foot fle helps to remove rough hard skin,
revealing smooth results after just one use.
$39.99, mass retailers nationwide
SUN PROTECTION
Spending so many hours outdoors means that applying a long-lasting SPF

lotion is key! Opt for a lightweight, non-greasy waterproof formula such as
VichyCapital Soleil SPF 50 Lightweight Foaming Lotion, which quickly
absorbs into skin to provide multi-layer protection. $28.50, Vichyusa.com
DAMAGED HAIR
After logging countless workout hours with your hair pulled

back, those strands may be as fatigued as
your muscles. Undo the damage of sun
exposure, sweat and tight ponytails with
Zotos 180 PRO Moisture Repair
Discovery Kit from Sally Beauty
Supply. $5.99, SallyBeauty.com
A PHOTO-FINISH FACE
Long days outside can be brutal on

your skin. You can protect yourself from
the harsh elements with Almay Smart
Shade Skintone Matching Makeup, which
not only has SPF 15 but this lightweight foundation
easily adjusts to your unique skin tone for naturallooking coverage. Its ideal for post-race celebrations and
photos, and suitable for all skin types. $13.99, drug stores
nationwide and Almay.com
JANUARY 2016
100% Natural, Safe & Effective!

become
one of us
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*
Visit us at
for more details.
Max Liqui-Carn is a delicious tasting liquid concentrate

containing 1250 mg of active L-Carnitine to support
metabolism and help you efficiently burn fat while at
the same time providing energy for muscles
during exercise.

Find us on:
hello
beautiful
People have been cleansing for thousands of years
because of the physical and mental benefits you experience. Body cleanses work to remove toxins from our
digestive system. A big benefit from a cleanse is the natural
energy youll feel. Your skin looks better, you feel leaner and
when you feel good on the inside, the happier you are.
Deep body cleanses can help to lower your accumulation of
toxins. Everyone, no matter how clean a life you lead, will
accumulate toxins, and over time this accumulation can overload
our detoxification system and keep our body from running as
efficiently as it should. An overload of toxins may also be a major
cause of many diseases. As part of a deep body cleanse,
Cleanse & Lean can be taken with L-Tox, ADRX, Essential
Omega, L-Glutamine, Vit-Acell, turmeric, red clover and Max
Green Synergy. These products taken together will help
cleanse your liver, colon, kidneys, lymphatic system, skin,
blood and lungs.
"As the developer of Cleanse & Lean,

you can be assured we use the
highest quality ingredients available."
Now Available in 100 ct. and NEW trial Size!
Phillip W. Harvey
Chief Science Officer
PhD, RD, FACN, FISSN
BENEFITS OF TAKING CLEANSE & LEAN

WEIGHT LOSS
IMPROVED SLEEP
IMMUNE BOOST
REMOVE EXCESS WATER
IMPROVED SKIN QUALITY
PROMOTE A HEALTHY
URINARY TRACT
REMOVAL OF TOXINS
AND WASTE
IMPROVE THE HEALTH OF
THE INTESTINES
Check Out Real-User Testimonials on Cleanse & Lean

"I recently gave in to my five year long dream of
competing. When I became part of a local coaching
team, my coach started me off on a cleanse that
included the supplement, Cleanse & Lean. I saw
immediate results within just one week, including less
bloat and an initial weight loss of about eight pounds.
Seeing this, it had me feeling energized, motivated, and
fueled to continue on with prep, which resulted in
placing top five of my first ever competition!"
Melliza LeonenBellevue, WA
Cleanse & Lean is the best product on the market. I do not take
any fat burner supplements during my competition preparation. I
take Cleanse & Lean a few days before my competition to get that
lean and fit look. Cleanse & Lean makes you feel and look better!
become
one of us
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*
Visit us at
for more details.
Katie RhoeBoise, ID
As a busy mom of three year old twins, avid runner and yoga instructor I have found
that Cleanse & Lean is my "go to" supplement. Cleanse & Lean helps me get the lean
cuts and definition along with a healthy diet that I work so hard for. It helps me
to feel better and rid my body of excess toxins and water. As a fitness studio owner
I am asked frequently about different products and recommendations from different
companies and I always recommend with no hesitation to my clients, Cleanse & Lean
because it works!!!
Heather CummingsCle Elum, WA

I have not been able to have "normal" bowel movements for the last18 years
due to a previous surgery I have scar tissue in my bowels. Since lean and
cleanse I have been "regular" and happy! There are no side effects other than
happiness. I love my Cleanse & Lean! Thank you Max Muscle!!
Constance CowezLos Angeles, CA
Find us on:
MAX NUTRITION
7 SUPERFOODS TO
JUMPSTART YOUR DETOX
Lighten your livers load with these detox-friendly foods
BY KAREN MORSE, MPH
THE LIVER IS one of the bodys most important organs, essential for
storing nutrients to give the body energy, managing our metabolism,
controlling the production and removal of cholesterol, and clearing the
blood of waste products and toxins.
When we speak of detoxing the body, we are primarily talking about
detoxing the liver, which Diane Sanflippo, Certifed Nutrition Consultant
and author of The 21-Day Sugar Detox refers to as the powerhouse of
our entire bodies. When we lighten the burden on our liver, we can allow
it to do its job best and without distraction, says Sanflippo. To aid in the
detoxifcation process, we need to consume key nutrients that are readily
available in whole foods.
Here are our top seven suggestions for your liver-boosting reboot:
Beets
Beets are an antioxidant-rich vegetable that

also contain a host of good-for-your-body
nutrients. One such nutrient is betaine, which
prevents the build-up of fat in the liver, aids the
liver cells in the elimination of harmful toxins,
and provides protection to both the liver and
bile ducts. A study published in the American
Journal of Biochemistry and Biotechnology also
suggests that the consumption of beetroot juice
can signifcantly inhibit tumor growth and help
prevent some types of cancer.
Brassica Vegetables
Broccoli, Brussels sprouts, and other members

of the Brassica group of vegetables contain
glucosinolates, which are sulfur-containing
compounds that activate liver detoxifcation
enzymes. Studies have also shown that
glucosinolates play a role in ridding the body of
carcinogens, with a particular impact at reducing
risk of lung, stomach, and colorectal cancers.
Detox Dos: Setting Yourself Up a Successful Detox

Preparation is absolutely key, says Sanflippo. Deciding today that you want to start tomorrow wont set you up
for success. Make the decision, take time to prepare, go grocery shopping, clean out your fridge and pantry, and
cook up some great foods to support your efforts. It also helps to have a great support system. Ask a friend to
join you in a detox and reap the motivational rewards of the buddy system.
JANUARY 2016
4
Apples
Eggs
Even though eggs contain fat and

cholesterol, they are actually good for
your liver due their choline content,
a nutrient similar to a B-vitamin that
helps the liver eliminate fat from the
body. The body can actually make
choline on its own, but its diffcult for
anyone with liver disease. The majority
of an eggs choline is in the yolk, so
dont throw it aside or youll be missing
out on the maximum health benefts.
The health benefts

of apples have
been touted since
medieval times.
Scientifc studies have
linked apples to certain
types of cancer prevention,
decreasing heart disease risk, and
even benefting asthmatic patients.
A plant-based compound found in
apples known as phlorizin stimulates
bile production, which then helps
the liver get rid of toxins. Apples are
also a good source of pectin, which
helps to release heavy metals into
the bloodstream and fush them out
of the body. Apples rank high on
the Environmental Working Groups
(EWGs) Dirty Dozen Shopping
Guide to Pesticides in Produce, so buy
organic when you can.
PREP TIME: 10 minutes

COOKING TIME: 60 minutes
YIELD: 6 egg mufns (2-3 servings)
INGREDIENTS:
6 large eggs, whisked
2 tablespoons green onion/scallion, sliced
Sea salt & black pepper to taste
Galic
Garlic is rich in sulphur-containing compounds, which help liver enzymes fush out
harmful toxins. The sulphur compounds also bind to heavy metals (such as mercury)
that were exposed to in our food and water and eliminate them from our bodies.
Garlic has also been shown to keep cholesterol levels in check and treat high blood
pressure and atherosclerosis. If you can stomach raw garlic youll reap the most
health rewards, as some of the healing compounds break down when heating occurs.
Aspaagus
We love this nutrient-rich superfood for its antioxidant benefts, healthy dose of
B-vitamins, vitamin K, and its fber content, but these green stalks also lend a
hand to purifying our bodies. In fact, asparagus has been used in herbal medicine
for many years for the treatment of many diseases. In addition to being a great
diuretic, a 2009 study in the Journal of Food Science found that the amino acids
and minerals in asparagus extract may alleviate the effects of an alcohol-induced
hangover and protect liver cells against toxins.
Dandelio Rot Tea
Brew a cup of vitamin-rich dandelion root tea,

which has been used by many cultures for
centuries to treat liver and kidney problems along
with a number of other ailments. Dandelion
root tea assists the bodys natural detoxifcation
process, helping to break down fats during
digestion and removing waste. The University of
Maryland Medical Center says that dandelion root
may beneft the liver due to its diuretic properties
as well as helping to lower blood pressure.
Note: If youre using one of Max Muscles Cleanse & Lean products, youre
taking care of your daily dose of dandelion!
MS&F
BUFFALO CHICKEN
EGG MUFFINS
For the chicken:

3/4 lb boneless, skinless chicken thighs (or
breast)
1/2 tsp garlic powder
Sea salt & black pepper to taste
1/4 c + 2 tablespoons (divided)Tessemaes
Wing Sauce (or use 3 tablespoons of a cleaningredient hot sauce +3 tablespoonsmelted
butter or coconut oil)
PREPARATION:
1. Preheat the oven to 425 degrees.
2. On a baking pan, arrange the chicken thighs
and season with garlic, sea salt, and black
pepper. Bake for 25 minutes or until cooked
through.
3. Place the cooked chicken thighs into a large
mixing bowl and shred with two forks. Pour
the wing sauce over the chicken and toss to
combine and set it aside.
4. In a small mixing bowl, whisk the eggs, 2
tablespoons of wing sauce, green onion, sea
salt, and black pepper.
5. Pour the egg mixture intoparchment cuplined*mufn tins to fll them approximately
halfway. Gently spoon about 2oz of the
shredded chicken into each mufn cup so that
its evenly distributed. Serve any extra chicken
alongside the cooked mufns.
6. Bake for approximately 30 minutes or until
the mufns rise and become golden brown
around the edges.
*Without liners, I cant guarantee these wont stick

even to a well-greased pan these are the only type
of liners I recommend as nothing sticks to them,
guaranteed!
By Diane Sanflippo; featured in The 21-Day Sugar Detox.
JANUARY 2016
49
MAX NUTRITION
Raw and
SHREDDED!
This year, resolve to cook healthy.
Here is a great recipe to get you started!
BY SUSAN IRBY
A new year requires new

recipes to get you shredded
and ft! Detoxify. Drop the fat.
Lean out. Feel energized. If
any of these are your goal this
year, add these foods to your
shopping list:
Bell peppers, especially the bright,
colorful ones like red, orange, and
yellow. Raw red bell peppers are the
highest readily-available food source
of vitamin C, according to Master
Food Healer Jeff Primack, and cooking
red bells over low heat increases the
absorption of nutrients.
Corn. This is one food that must be

eaten organic and contrary to what
many ftness enthusiasts believe, raw or
lightly steamed organic corn is a healing
JANUARY 2016
Tomatoes ROCK! Fiber, water,

and healing lycopene are three great
reasons to add tomatoes to your diet
whenever possible. Another food
to consume raw or lightly cooked,
tomatoes promote weight loss, keep the
feeling of satiety longer, and help stave
off disease.
Why add raw? Adding raw foods

to your diet adds dietary fber (a
weight-loss lean-out must nutrient),
and raw foods provide the simple,
satisfying crunch bite after bite. Its
easy to incorporate raw foods and
lightly cooked foods into an otherwise
cooked diet. Drink your veggies by
blending them with spices and herbs
for smoothies, add side-dish salads (like
this one) to your menus each week,
keep fresh raw sliced veggies in your
refrigerator for quick, easy craving
curbing afternoon snacks, and toss
lightly cooked veggies with fresh herbs
and use as a topping for chicken and
fsh.
Ready to get SHREDDED? This recipe
is the perfect meal for Meatless Monday
or any day of the week. MS&F
DIRECTIONS
1. Trim root end of Brussels sprouts.
Place Brussels in a food processor and
pulse until fnely chopped. (Alternatively,
grate Brussels sprouts using a handheld
grater).
2. Place shredded Brussels sprouts in a
large mixing bowl and add yellow and
red bell pepper, onion, tomato halves,
and corn. Toss to mix well.
3. Place in serving bowls and drizzle
each with balsamic vinegar.
4. Season with a pinch of preferred sea
salt and black pepper. Finish with a
sprinkle of cashews.
NUTRITION INFORMATION
Serving size: 1 cups (serves 4)
144 cal., 4.6 g fat, 22.6 g carbs, 6.9 g
protein, 6.3 g sugars, 6.7 g fber
Susan Irby is a Certifed Fitness Nutritionist and food healer, award-winning network television and radio personality, and the creator of The Bikini Chef brand, its recipes and content, which promotes "fgure
fattering favors." She has penned 9 books and just ran her frst marathon at age 50! Visit Susan online at thebikinichef.com, susanirby.com and bikinilifestyles.com.
Copyright Susan Irby, the Bikini Chef 2016
Brussels sprouts! Before you turn

your nose up at these hearty little
cabbages, know that studies show
Brussels sprouts are the highest food
in anti-estrogen anti-cancer indole
3-carbinol, a known protector against
certain cancers. Brussels are also a
great source of vitamin C, of which a
diet rich in is linked to increased fat
burn during exercise.
food. Having anti-cancer properties,

corn is also benefcial to the skin and is
a proven detoxifer.
INGREDIENTS
NTS
1 pound Brussels sprouts
medium yellow bell pepper, diced
medium red bell pepper, diced
large red onion, halved and thinly
sliced
1 dozen grape tomatoes, halved
1 ear raw corn, cut corn of the cob
cup balsamic vinegar
cup extra virgin olive oil (optional)
pink Himalayan or black lava sea salt
cracked black pepper
cup toasted cashews
MAX NUTRITION
Bye Bye
Fat Cells
Your Foolproof Guide to Fat- Burning
Foods & Supplements
BY KAREN MORSE, MPH
LOSING FAT COMES DOWN TO TWO THINGS: good nutrition and exercise.
If youre eating good-for-you foods when you are hungry and doing a solid
amount of activity each week, you will see results. However, adding the right
kind of fat-burning supplements for your body and goals can be an effective
way to boost your weight-loss potential. Our experts share the best of the best
supplements to set you up for success.
So, what exactly ARE fat burners?
In short, fat burners are supplements that contain
ingredients that may help give you a boost to
burn extra fat. These can include both stimulant
Emerge is wildly popular for
ingredients (like caffeine) or non-stimulant
boosting mood, curbing appetite,
ingredients.
and increasing fat loss.
If you are looking to feel the burn (e.g.,
thermogenic activity) and dont have a medical
condition that forces you to steer clear of products
that stimulate the central nervous system, there are
a variety of stimulant-based products you can consider.
If you dont care for that jittery feeling or have a
heart condition, dont despair. There are some amazing
products that will still help you accomplish your fatmelting goal.
Slenderize
STIMULANT-BASED FAT BURNERS
If you are looking to try a cutting-edge product that

allows you to customize the level of stimulant youre
JANUARY 2016
Sipping vs.
Supplementing?
Studies have shown that the

antioxidants in green tea play an
important role in cancer prevention,
promoting a healthy heart, and
keeping a number of other diseases
at bay.
Researchers have also found
green tea extract, rich in plant-based
polyphenols and catechins such as
epigallocatechin gallate (EGCG), can
stimulate fat burning.
Janet Bond Brill, PhD, RDN, CSSD,
FAND, and author of Blood Pressure
Down: The 10-Step Program to
Lower Your Blood Pressure in 4
Weeks Without Prescription Drugs
suggests drinking green tea versus
popping a pill.
For those just starting their weight
loss journey, she advises cardio
every day and weight training a few
times per week. Start with a positive
outlook, she says. Do whatever it
takes to get 10,000 steps every day,
and never give up.
taking, Certifed Fitness Nutrition Coach

and Max Muscle Franchisee Sarah
Malone recommends Emerge.
It also has a wonderful mood
enhancer, which really does work, high
fber to help with appetite control, it
helps with water retention, and so
much more, explains Malone, who
owns Max Muscle stores in Gilroy and
Santa Cruz, California. Just add the
powder to some cold water (or hot
water to make a tea) and in no time
you will be ready for your day, she
says. Her favorite Max Emerge favor it
Tangy Pink Grapefruit.
NON-STIMULANT FAT BURNERS

Looking for a more natural route or fat
burning without jitters? Then consider
Max Muscle's Max CLA (Conjugated
Linoleic Acid) and Max LiquiCarn.
Max CLA is a stimulant-free
supplement that boosts immune
function and metabolism. CLA is
naturally-derived from animal products
(such as red meat, whole milk, and
butter) and is touted to have a number
of health benefts, including protection
against some types of cancer and
protection against heart disease.
As people have shifted to low-fat

diets and some are cutting out red
meat altogether, supplementation
with CLA is a way to achieve healthy
CLA levels and keep your metabolism
humming along throughout the day.
Malone recommends taking CLA
with meals, or with protein shakes in
between meals.
Max LiquiCarn is another great nonstimulant fat-burning supplement. Our
bodies make carnitine in the liver and
kidneys and stores it skeletal muscles,
as well as the brain and heart (as well
as in sperm).
Not everyone is able to make enough
carnitine, so supplementation with
L-carnitine (the ingredient in Max
LiquiCarn) is recommended to aid in
weight loss, as well as for a number
of other health perks. Max LiquiCarn
helps to convert our fat cells to energy,
preserves muscle tissue and can make
you sweat more, which means you are
burning calories, says Malone. She
recommends taking it frst thing in the
morning before exercising.
Keep in mind, while fat burners can
be effective at giving you an extra
push, they will not work without good
nutrition and exercise. It is advised that

you consult with your physician before
starting new supplements, especially
if you have health conditions for which
you are taking medications. Always
read labels when starting to take new
supplements and do not take more
than what is recommended. MS&F
Better
Together
Take these two
together to really
blast fat without
the jitters!
FAT-BURNING FOODS
Certain foods can help you shed that

extra fat, too. Here are three ways to
perk up your metabolism through diet.
COCONUT OIL
HABANERO PEPPERS
An oil containing fat helps you burn fat?

Thats what the science is revealing!
Studies have shown that adding mediumchain triglycerides (MCTs) such as coconut
oil to your diet is efective at burning fat.
A Brazilian study of women between the
ages of 20 and 40 revealed that coconut oil
caused a reduction in waist circumference
without causing any negative efects on the
womens lipid profles such as increased
levels of bad cholesterol.
COFFEE
It perks you up, so its no surprise that it perks

up your metabolism as well! A study published
in the American Journal of Clinical Nutrition
demonstrated that the cafeine in a cup of
cofee can boost metabolism up to 12 percent.
And good news for health-conscious
cofee lovers: the Scientifc Report of the 2015
Dietary Guidelines for Americans Committee
(DGAC) concluded that moderate cofee
consumption (defned as 3-5 cups per day)
can be incorporated into a healthy dietary
pattern.
Like your food a little on the spicy side? If you

can take the burn, the spicier the better! The
compound capsaicin found in chilies such as
habanero peppers increases thermogenesis
(or energy output). When thermogenesis
occurs, your bodys metabolism increases,
causing you to burn more fat.
Recent studies have shown that capsaicin
activates thermogenesis of what is known as
brown fat, the type of body fat that babies
are born with that helps keep them warm but
declines as we age.
JANUARY 2016
53
MAX SCIENCE
Dr. Phil Harvey,

Max Muscle's Chief
Science Ofcer, is
shown here with
many of the products
he's created since
coming on board
with Max Muscle less
than 10 years ago.
And, he's celebrating
the creation of his
200th product! "You
can accomplish a lot
when you are having
fun and working
with a such a
dedicated and hardworking product
development team. I
am looking forward
to developing and
orchestrating the
launch of many more
great products in the
future," he said.
Only The Best
Celebrating 25 Years and Counting with the Best Max Muscle Supplements Ever
BY MATT COOPER, CFNC
HARD TO BELIEVE that 25 years

have simply fown by, but here we
are, with Max Muscle Sports Nutrition
(MMSN) standing as a leader in sports
nutrition. Since being founded in
1991 by Joe Wells, MMSN has always
striven to be the absolute best in
delivering results in health and ftness
to a perpetually-expanding client
base. Something that has allowed
MMSN to rocket to the apex of the
industry is the unwavering emphasis
JANUARY 2016
on product quality something Wells,

Max Muscle president Sean Greene,
and the entire team at Max Muscle has
chosen to be the companys leading
market diferentiator, along with a
commitment to top-notch, solutionbased customer service. They say
when it comes to business, you can
either be imitative or innovative,
proclaimed Chief Science Ofcer,
Dr. Phil Harvey, speaking at the Max
Muscle Convention. In the nutrition
industry, Max Muscle has been both.

We have served as industry pioneers
and leaders with many of our product
formulations. Any blueprints followed
have been biological principles and
sound science to give the customer
their absolute best results in health
and ftness. In honor of these 25 years
of excellence, its time to celebrate by
taking a look at the top 10 Max Muscle
supplements of all time, as chosen by
users themselves!
MaxPro
Elite
The godfather
of proteins,
Max Muscles
MaxPro
(now called
MaxPro Elite
after a slight
formulation
change and
a complete
packaging
facelift) is an ultra-premium and
multi-source protein containing the
perfect ratio of whey protein isolate,
whey protein concentrate, potassium
caseinate, and micellar casein for
muscle protein synthesis and overall
sports performance. MaxPro Elite was
developed to supply your body with the
most pure, nutritionally complete, and
highest quality proteins to be used on a
daily basis. Extremely versatile, MaxPro
Elite is ideal for both women and men.
In terms of the digestion, absorption
and assimilation, both whey protein
isolate and whey protein concentrate
are fast-acting proteins while the
potassium caseinate and micellar casein
fractions are slow-acting for more
sustained assimilation of the proteins,
giving you the best profle of amino
acids for nutrient timing. MaxPro Elite
is also the most macronutrient-friendly
protein, providing 30g of protein per
scoop, with 0-1g sugar, and only 1g
of fat. Not only that, but of the 35g
scooper size, protein occupies 30g of
that space, making it unmatched in
purity.
Furthermore, the cost per gram (the
true way to measure cost-effectiveness)
is off the charts, while eliminating
excess carbs, fat, sugar and fllers. I
used MaxPro during my weight-loss
transformation, says customer Eric
Ainsworth of Santa Ana, CA, who shops
at Max Muscle San Rafael, CA. Its the
best protein Ive had. Every metric you
could use to measure protein with
quality, purity, taste,
mixability, affordability,
cost-effectiveness
its great for all of the
above!
Cleanse & Lean

Cleanse & Lean is
MMSNs entrant into
the cleansing and weight-loss category.

It not only improves your health, but
also helps you lose excess weight fast!
Cleanse & Lean offers you a solution
to your digestive issues as well as a
way to remove excess water and waste
from your body. You work out hard to
build your body and you want to be
able to see the results every day, which
Cleanse & Lean can do.
Often stress, poor diet, and everyday
issues affect our bodys ability to deal
with excess fuid and waste causing
numerous problems. Cleanse & Lean
addresses the bloating or excess water
that many of us hold just under our
skin, in our hips, abs, legs, and feet.
Cleanse & Lean helps you naturally
release this excess fuid and fush it
from your system, helping you drop
weight and lean up. It also helps
promote regularity. Regularity is
essential for your health. If youre
backed up, then Cleanse & Lean will
help you get back on track, and, in the
process, enable your body to absorb
more nutrients, grow more muscle, and
lose more weight.
Most importantly, the customers are
satisfed: Cleanse & Lean is my go-to
supplement. It helps me get the lean
cuts and defnition along with a healthy
diet that I work so hard for. It helps
me to feel better and rid my body of
excess toxins and water, says Heather
Cummings of Cle Elum, WA.
Emerge
Emerge is
a powerful
fat loss
and body
composition
slenderizing
system
specially
formulated
to inhibit
appetite,
promote
the release of fat from stored fat
cells, and accelerate the burning of
fat for fuel. Emerge contains clinically
proven weight loss ingredients to
suppress appetite, provide maximum
calorie burning specifcally from fat,
increase energy, and elevate the bodys
metabolism. Emerge is an incredibly
versatile product, which spans multiple
uses for those who take it. Emerge
can be used as a fat loss product, fber
product, pre-workout, and energy

drink/coffee/soda replacement all in
one.
Last, but not least: it works!
Customers love Emerge for the
results, says Chanh Pham, Nutritionist,
Contest Prep Coach, and Max Muscle
on Polk Franchisee in San Francisco,
CA. I have to emphasize the fact
that the ingredients include natural
and herbal energy boosters, such as
panax gingseng, green tea, caffeine,
and vitamin B, with zero synthetic
stimulants. Defnitely a product created
to promote public health and wellness,
which is not common in many diet
products these days.
ARM
ARM
Anabolic
Recovery
Matrix was
designed to
follow rapid
recovery
and
anabolic
science.
Created
to be the
ultimate post workout formula, ARM
provides the necessary nutrients to
support maximum muscle activation,
restore fuids and electrolytes,
replenish glycogen, and accelerate
overall muscle recovery and repair.
ARM is yet another versatile product
from the team of scientists who make
up MMSNs research and development
team.
ARM contains effcacious doses of
protein, carbohydrates, branched chain
amino acids, glutamine, and creatine,
covering all of the primary bases
of post-exercise nutrition. Certifed
personal trainer, nutritionist and pro
natural bodybuilder Nick Harrison of
Pleasanton, CA recommends ARM
regularly to his clients. He feels
that while post-workout nutrition is
in the spotlight, its often executed
incorrectly. Most people get too basic
and maybe just take a protein shake.
ARM provides an all-in-one that brings
the body back to life after training.
Its also light enough that you can get
your next whole food meal in sooner,
which is also important. I recommend
ARM to people across all walks of
training, goals, athletics, etc.
JANUARY 2016
55
Im now taking MaxxTOR, which I

love! I take it with Max LiquiCarn
before each workout and I
have so much sustained energy
during my workouts! Im able
to lift more and recover quicker
between movements so that Im
able to increase my overall work
capacity. It also is really efective
in leaning out my body without
sacrifcing strength. I work so
hard to build this muscle; its
important to me to keep it while
simultaneously decreasing fat.
The combination of MaxxTOR and
Max LiquiCarn does that for me.
Jenny Broers, Ft. Riley, KA
Max EFA
Max EFA (Essential

Fatty Acid Complex)
is a synergistic and
proprietary formula
comprised of faxseed
oil, wheat germ oil,
CLA oil, evening
primrose oil, and
borage oil. Max EFA helps maintain healthy
hormone levels, supports healthy immune
function, is rich in Omega 3, 6, and
9 fatty acids and promotes healthy
metabolic function. The proprietary
and synergistic components that
make up Max EFA cover the entire
spectrum of essential fatty acids
and variations of them.
Essential fatty acids play
a major role in a number of
processes in the body, including
heart health, joint lubrication,
hormonal regulation, cognitive
function, fat loss, and healthy
hair, skin, and nails. An
essential fatty acid is a
must for myself, and for my
clients, says CSCS Stevie
Compagno of S.C. Fit. It
is a staple of a healthy diet
and should absolutely be
a component in everyones
nutrition regimen.
Vit-Acell
A revolution in vitamin/mineral
nutrient delivery, Vit-Acell (Original,
Antioxidant, Energy) Concentrated
Liquid Multivitamin is a breakthrough
in the way you take your daily
vitamins. Through a proprietary
delivery system, Vit-Acell gives you
a high potency, great-tasting way to
get your nutrients. With 100 percent
or more of the daily value of 11
vitamins and over 60 minerals and
race nutrients, this formula starts
you with everything you need to
support athletic performance, muscle
growth, and recovery, as well as great overall health. VitAcell also boasts antioxidants, joint support, and digestive
enzymes, giving you the absolute best in health and
wellness. Its a great multi-vitamin. Anyone who takes it
notices the difference in their energy levels and immune
system compare to other pill-form vitamins, maintains Onur
Zilelioglu of Murrieta, CA.
2TX
2TX Natural
Testosterone Amplifer
provides testosterone
amplifcation and
age-related hormonal
support. 2TXs
innovative and sciencebased formula is
strategically designed
to promote the powerful natural
testosterone mechanisms within the
male body, releasing testosterone from
binding transport proteins, optimizing
steroid receptor binding capacity,
and blocking unwanted estrogen
production. The key ingredients in 2TX
have been shown in human clinical
trials to increase free (unbound and
bioavailable) testosterone by 98
percent.
2TX is truly the smartest and most
powerful and effective formula to
NATURALLY support testosterone health
and address the age-related decline
in testosterone levels and support
anabolic effects. 2TX optimizes male
hormone balance, which benefts
the user, promoting energy, vitality
restoration, shorter recovery periods,
increased strength, muscularity,
decreased body fat, boosted immune
function, and heightened sex drive.
2TX provides users with THE silver
bullet for mens health, says user, Matt
Streckfus, of Marin County, CA. I love
the boost I get in my health and in the
gym!
FBX
(FBXXX/
FBX 2.0)
FBX is the
culmination
of quality
ingredients,
research,
and testing.
The research
team at MMSN focused on blasting
your muscles with greater blood fow
while increasing cellular fuid and
glycogen levels. The end result is what
we believe to be the fnest nitric oxide
boosting, creatine supplying, energy
and intensity enhancing pre-workout
supplement drink mix ever developed.
FBX boasts a creatine blend,
carbohydrate matrix, nitric oxide
personal trainer Mark Leiker of Novato,

CA. I love having that extra advantage
for fat loss!
boosters, energy and focus complex,

and electrolytes, all leveraged together
for optimal game time performance,
whether youre an athlete striving
for your best, or a regular gym goer
looking to take your workouts to the
next level. FBX is the most complete
pre-workout product Ive ever used,
says Terry Goetze of Fairfeld, CA. Best
workouts of my life have been with
FBX.
FBX has been so successful that its
actually spawned two sister products:
FBXXX and FBX 2.0, which takes the
original formula to even higher levels.
Talk to your local MMSN certifed ftness
nutrition coach on which one is best for
you.
MaxxTOR
MaxxTOR, Powerful
mTOR Signaling
Activator, is a truly
revolutionary and
innovative new
product from Max
Muscle Sports
Nutrition that
contains the key
patented ingredient
proven to signifcantly increase muscle
protein synthesis, muscle size, strength,
I use LiquiCarn year round to keep my

body fat levels in check. I love having
that extra advantage for fat loss!
Mark Leiker of Novato, CA
LiquiCarn
The best nonstimulant weightloss ingredient

is L-carnitine.
LiquiCarn provides
1,250 mg of
bioactive and
fast acting
liquid L-carnitine
per serving to
promote effcient
fat burning
throughout the
day for those
wanting to lose
weight or optimizing fat as a fuel
source for muscle during exercise.
L-carnitine provides benefts for athletes
by optimizing performance, delaying
the onset of fatigue and improving
recovery time.
Other applications of the
effectiveness L-carnitine include
promoting cardiovascular health, brain
wellness, healthy aging, and male
fertility. L-carnitine is THE primary
catalyst for fat loss in the body, and
without it, normal fat burning simply
cannot take place. Users become
believers in a hurry, too. I use
LiquiCarn year round to keep my body
fat levels in check, says certifed
and power, and at the same time

decrease body fat.
MaxxTOR is driven by phosphatidic
acid, one of the most powerful
molecular activators of the mammalian
target of rapamysin (mTOR) signaling
pathway. The protein enzyme kinase
mTOR is the master regulator of the
signaling network that controls skeletal
muscle growth (muscular hypertrophy).
Research studies have shown that an
elevation in phosphatidic acid activates
mTOR signaling that is induced by
mechanical muscle activation (e.g.,
weightlifting).
Nutritionist and contest prep
coach Chanh Pham of San Francisco,
CA recommends MaxxTOR to the
athletes he preps for different sports.
MaxxTOR is at the top of the list
of items I recommend for ftness
contest competitors, strength athletes,
marathon runners, combat sports
athletes, etc. when I write their
nutrition plans, he said. The variety
of people who can use MaxxTOR is a
great refection of the physique and
performance benefts that MaxxTOR
yields. When so many resort to nonnatural and underground products
to get results, having a safe, natural
product like MaxxTOR for men and
women is a life saver. MS&F
JANUARY 2016
57
MAX SCIENCE
SCIENCE PULSE
Te latest news on the power of key supplements to boost

sports performance and safeguard your health.
BY PHIL HARVEY, PHD, RD, FISSN, FACN
Boost Your Biceps With Pea Protein

Researchers at the National
Institute for Health and Medical
Research, Dijon, France
conducted a study comparing
the impact of supplementation
with pea protein vs. whey
protein vs. placebo on biceps
brachii muscle thickness and
strength. One hundred and sixty
one males ages 18 to 35years
were enrolled in the study.
Participants took 25g of either
protein or placebo twice a day
during a 12-week training period.
Results showed a signifcant
time efect for biceps brachii
muscle thickness. Performing a
sensitivity study on the weakest
participants (with regards to

strength at inclusion), thickness
increases were signifcantly
diferent between groups for pea
or whey vs. placebo. In addition
to an appropriate training, the
supplementation with pea protein
promoted a greater increase of
muscle thickness as compared
to placebo and especially for
people starting or returning to a
muscular strengthening program.
Researchers concluded that
pea protein could be used as an
alternative to whey-based dietary
products for muscle thickness
and strength. (Babault N, Paizis
C, et al. J Int Soc Sports Nutr.
2015;12:3). Featured Product:

Naturliga Protein
L-Carnitine Soothes Muscles

A study was conducted to assess the efect of two
week L-carnitine supplementation on known
markers of oxidative stress and muscle
damage following acute bouts of
exercise. Researchers from the
University of Guilan, Rasht, Iran
recruited 21 active healthy men and
were randomized in a double-blind
placebo-controlled design into two groups:
L-carnitine (C) and placebo (P). Subjects consumed
either L-carnitine (2000 mg) or placebo daily for 14
days. On the day of the test, participants were asked
to run 14 km on the track at their highest ability. Blood
samples were taken immediately, 2, and 24 hours after
exercise. Plasma total antioxidant capacity signifcantly
increased 14 days after supplementation and 24h after
exercise in C group compared with P group.

Serum malondialdehyde as thiobarbituric
acid-reactive substance (TBARS) as a marker
of lipid peroxidation, creatine kinase and
lactate dehydrogenase (LDH) as markers of
muscle damage were signifcantly lower 24h
after exercise in C group compared with P
group. Researchers concluded that two week
daily oral supplementation of L-carnitine has
alleviating efects on lipid peroxidation and
muscle damage markers following an acute
bout of exercise in active healthy young
men. (Parandak K, Arazi H, Khoshkhahesh F,
Nakhostin-Roohi B. Asian J Sports Med. 2014
Jun;5:123-8). MMSN Featured Product:
LIQUICARN
Glutamine Makes the Gut Happy!

Researchers from Section of Critical Care Medicine, USDA and Baylor College of Medicine set
out to evaluate the contribution of glutamine to gut function and the synthesis of citrulline.
Researchers reviewed the published literature and reviewed the evidence that glutamine
supplementation increases citrulline production. Clinically, glutamine supplementation has
been proposed in the treatment of critically ill patients with benefcial outcomes. The benefcial
efects of glutamine supplementation may be partially mediated by the efects of glutamine on
citrulline synthesis by the gut and the de-novo synthesis of arginine by the kidney and other
tissues. Researchers concluded that glutamine is a major precursor for citrulline synthesis in
humans and that glutamine has the potential to increase overall gut function. (Marini JC. Curr
Opin Clin Nutr Metab Care. 2015 Nov 14). MMSN Featured Product: Max Glutamine
JANUARY 2016
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PRO TRAINING
BODYBUILDING
A CLASSIC LOOK
BY PETE CICCONE, CSCS, IFBB PRO
It is in the essence of mankind to

constantly strive to achieve his
greatest potential. It speaks to the
core of what it means to be human
to relentlessly pursue ongoing
innovation and tirelessly work
toward self-improvement and selfactualization. This unique trait of our
species is evidenced by our endless
list of monuments to progress,
from the great pyramids, to the
magnifcent works of art of every age,
to the pursuit of science, technology
and athletics, including the pursuit of
the development of our own ultimate
physical selves.
Since the days of the ancient Greeks,
the pursuit of physical development
and the muscular physique form has
been pursued as an ideal celebrated,
preserved in marble and stone. The
turn of the 20th century saw the
birth of modern physical culture and
bodybuilding as we now know it. In
1901, renowned strength and posing
exhibitionist, Eugene Sandow, organized
the very frst modern bodybuilding
contest, earning the title, The Father of
Modern Bodybuilding. Judging criteria
for this bodybuilding show focused
not merely on sheer muscular size,
but focused on symmetrical, balanced
muscular development.
As is the nature of all things human,
the upper limits of performance are
constantly being challenged and
exceeded. Modern bodybuilding presents
itself today in the form of massively
developed athletes, representing the
upper echelon of genetic predisposition,
the evolution of the technology of
nutrition and exercise, and years of
focused training and a lifestyle dedicated
to the discipline of hypertrophy. To
most, modern bodybuildings current
champions represent ideal, but
unattainable levels of development, even
JANUARY 2016
To give
anything
less than
your
best is to
sacrifce
the gift.
Steve Prefontaine
for the most diligent, most committed

athletes.
A LOOK BACK TO THE FUTURE
As the sport of competitive bodybuilding

has continued to grow and evolve,
the interest in participation in this
fascinating, ancient (shall we say
instinctive endeavor?) has grown
exponentially as well. While admittedly,
most individuals of average genetics
could not hope to compare with
the current heroes of bodybuilding,
many still participate in this, the
physical culture founded by Eugene
Sandow. Enter the new categories of
bodybuilding, Physique and now Classic
Physique categories.
The National Physique Committee,
the largest governing body of the sport
in the U.S, frst introduced Physique
category in 2011 as an option for novice
bodybuilders and athletes who had
not invested the time to develop the
requisite muscular size for bodybuilding.
Mens Physique athletes would
now have a venue to participate in
bodybuilding contests, and once again,
the judging criteria shifted focused less
on sheer muscular size as on balanced

development and conditioning. These
Mens Physique contests have become
extremely popular across the culture
of what we now refer to as the ftness
lifestyle. Athletes wear board shorts
and are not judged on lower body
development.
For the 2016 contest season, the
NPC has now introduced what could be
considered a throwback to the Golden
Era of bodybuilding, the early 1900s
through the Arnold era (1970s and just
after), where symmetry and balanced
muscular development were emphasized.
The new division, Classic Physique, is
intended to be for competitors who
want to present more muscular size
than is currently acceptable for Mens
Physique, but not as extreme as current
bodybuilding standards. Athletes will
wear standard black spandex posing
trunks, and will utilize several of the
standard bodybuilding poses.
There is an air of anticipation and
excitement in gyms across the nation,
as athletes await the new division. Its
going to be an aesthetic look back into
the future of the sport! MS&F
1
5
fuell
per serving
A Fitter, Leaner YOU!

Designed to meet the unique needs of the hard-training female athlete and physically
active woman; formulated especially for female athletes participating in moderate- to
high-intensity physical exercise, including competitive Figure, Fitness and Bikini or
Sexy-Strong FUEL is the careful combination of several key
tissue protecting, fat-mobilizing properties.
Complete Body
Sculpting Formula
build lean &
shapely muscle
accelerate fat loss
increase en
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Specifically formulated for the Athletic Female sexy-strong.com
MAX PICKS
WHAT'S HOT?
A round-up of the latest and greatest products that will make

your life better, easier, and more healthful. Got a hot pick you
want to submit? Send to editor@maxsportsandftness.com
GO HARDCORE
Emerge Hardcore was developed

to be the premier and most powerful
fat loss product available. The key
ingredients found in this product are
supported by published clinical scientifc
evidence for safety and effcacy to
suppress appetite, provide maximum
calorie burning (specifcally fat), increase
metabolic thermogenesis, support a
positive mood, and increase mental
clarity, focus, and motivation. Coming
soon to a Max Muscle near you!
TRIPLE FAT ATTACK
The Total Weight Loss System, which consists of three comprehensive

products Burn, Control, and Lose offers a complete and easy-to-use
solution for effective weight loss success. Each product contains key
ingredients that have been carefully selected for their scientifc evidence,
quality and to be safe and effective for targeted weight loss. Take these
together on a daily basis for the most powerful and effective products
available as your Total Weight Loss System. Find out more at your local
Max Muscle store.
MAKING LIFE EASIER
For those tired of fumbling with their

keys, credit cards, and gym pass
while working out, Contigo
is here to help you shed
the extra weight with the
AUTOSEAL Kangaroo
Water Bottle with
Pocket. The innovative
built-in pocket allows you to
stay hydrated while keeping
your small personal items close by.
This inventive bottle eliminates the
annoyance of hauling a cumbersome
bag or leaving your belongings outof-site in a locker. For more info, go to
GoContigo.com.
PORTION CONTROL
Let's be real: portions these days are totally out of

control. Restaurants serve piles of food and generously
pour alcoholic drinks. The problem is, huge portions
equals huge calories. And that means weight gain if
you're not careful. Thankfully, these two unique products,
the Aveq Wine Glass, which uses etched designs
and shapes to clearly mark a single serving amount of
alcohol at 5 ounces (which equals about 123 calories),
and the LivSpoon, a set of four stainless-steel serving/
measuring spoons, help control portion sizes in a very
smart and creative way. Find out more or purchase at
LivligaHome.com.
Great New Flavos On the Way!
FUEL YOUR WORKOUTS
Max Muscle's Pro BCAA and ARM are your pre- and post- workout
supplement buddies. Pre-workout, Pro BCAA supports the energy fuels needed
for high intensity and endurance workouts. And if your muscles ever needed
something to soothe them after an intense workout, Max ARM (Anabolic
Recovery Matrix) would be it. New favors are coming soon to a Max Muscle
near you so be on the lookout!
JANUARY 2016
READ THIS!
To Get The Most out of your protein drink.
Lose Weight Now!

Join Our Success Stories!
Whats the best way to use our Liquid

Egg Whites? Imagine a protein drink
that you can make taste like anything
you want, any time you want. Chocolate,
Vanilla, Ice Coffee, or just Orange Juice.
You name it! You are only limited by your
own imagination. Our All Natural, 100%
Pure Liquid Egg Whites are pasteurized,
Salmonella tested, USDA & Kosher
approved. Best of all, they are double
fltered to have the smooth consistency
of milk. You can literally take one cup of
our egg whites, and make the fuffest
omelet you have ever had. OR, take one
cup of our liquid egg whites, and add
some sugar free chocolate syrup, and
you would not know its not chocolate
milk. YES REALLY!
One 8-ounce cup of our liquid egg whites
supplies 26 grams of Pure protein, with
only 2 carbs., No Fat, No Cholesterol,
and only 120 calories. The worlds best
protein for losing or managing weight,
and for building muscle. Its also a great
protein for kids and adults with health
issues who dont get enough protein.
NOTE that this is not a supplement,
its a Real, All Natural FOOD.
How much protein should you
consume in a day? The average Active
person requires approximately 1 gram
of protein per pound of lean body weight
per day. Protein is the building block
for muscle growth as well as helping in
the battle against body fat. Liquid Egg
Whites are the perfect source of protein,
for Gastric bypass patients, athletes,
World Class Bodybuilders and everyone
in between!
How often do you use our Liquid Egg
Whites? We recommend a minimum of
twi ce a day.
I d e a l l y, a s
soon as you
get up in the
morning,
and just before
bedtime.
For optimal
results keep
an extra bottle
of Liquid Egg
Whites at work for Children!
to enjoy their benefts
throughout the day!
Why take Liquid Egg Whites before
bedtime? Fitness enthusiasts have
known for decades that if you dont put
protein into your body before you go to
bed, your body will run out of protein
in the middle of the night. Once your
body digests all of its available proteins,
your body thinks it is starving itself.
To protect you, your body shuts down
and starts storing your own fat cells.
Your blood sugar still needs protein to
keep you going, so it starts consuming
the only protein source available at 3
am, your own muscle mass. Basically,
you are storing fat and eating muscle.
By drinking a high protein drink with
Pure Liquid Egg Whites just before you
go to bed, the egg protein will support
muscle growth for up to 4 to 5 hours.
Now the process is reversed for most of
your sleep time. Rather than storing fat
and eating muscle, the protein from the
Liquid Egg Whites, is allowing your body
to burn the fat at its normal rate while
building on the muscle. You will get
better nights sleep, and wake up more
alert and refreshed, and not as hungry in
the morning.
Perfect
Protein
100 % Guaranteed
Will stay good refrigerated
for 90 to 120 days, and can
be frozen indefnitely.
Chris LaCascia accomplished his amazing transformation
of losing 130lbs in only 9 months by drinking Liquid
Egg White Protein Shakes for 3 of his 6 daily meals.
order online or by phone
Pump Fits Both Half-Gallon

And Gallon Bottle!
For A Perfect Measurement 1 Pump Equals:
1 Ounce 1 Whole Egg
1.25 Egg Whites 3.25g of Protein
WWW.EGGWHITESINT.cOm 877-EGG-WHITES
WHERES YOUR
A Max Muscle Certified Nutrition Coach Will Get You Theree
SET A GOAL
STEP
01
MAKE A PLAN
STEP
02
GET RESULTS
STEP
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Max Muscle store w/
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Visit us at
for more details.
03
A "Nutrition Evaluation" at Max Muscle Sports Nutrition means a

Certified Fitness Nutrition Coach will work directly with you and
your specific goals to determine what supplementation your body needs
to perform at its optimal level. To achieve the physique and feeling
you have always wanted, healthy lifestyle changes are needed. Your
evaluation is designed specifically for you, your goals, and what you
want out of life. At Max Muscle, we'll show you a specific, yet simple,
way to eat properly.
Through your personalized Nutrition evaluation, we help you to understand:
What foods to eat
How it relates to your lifestyle
How much to eat
How to achieve your goals

through proper nutrition
When to eat
How it relates to
your body
The role supplements play

in your overall plan
FREE NUTRITION CONSULTATION

with a Certified Fitness Nutrition Coach
SCHEDULE YOUR APPOINTMENT TODAY!
Find us on:

NE
W
!
become
one of us
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*
Visit us at
for more details.
Leveraging the success of emerge, we've incorporated the newest

advancements into an even more powerful formula - NOW in capsule form.
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January 2016 Issue Max Sports & Fitness Magazine

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January 2016 Issue Max Sports & Fitness Magazine

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2016: BEST

Cel atin Two Big MMilestones

TEAM MAX ATHLETE

TEAM MAX ATHLETE

TEAM MAX ATHLETE

emerge, the New Weight Loss Sensation taking

with PURCHASE OF emerge!

cardio HIIT workout that is sure

20 25 Years & Counting

40 Why Max Muscle

From beanies with built-in

Blast Fat rko

52 Burn Fat Without Trying

We are so proud to publish our

Now Available in Fruit Punch and Key Lime Pie!

emerge is now available in 16 awesome flavors!

I WAS THERE when we

The Best Got Better

Locations nationwide. Find yours @ www.maxmuscle.com

Its hard for me to believe that this issue

Publisher Joe Wells Enterprises, Inc.

Copy Editor Tariq Ahmad

MAX SPORTS & FITNESS

City of Orange, CA 92865

Max Muscle is not responsible for advertiser claims.

CLEANSE & LEAN 24 CT.

Find a Store Nearest You @ maxmuscle.com Franchise Opportunities Available

Be sure to use the hashtags #maxnation,

@maxmusclefairoaks says: "Loyal

We all love our social media platforms. Here, we

@maxsportsandftness asked who's

@maxmuscle559 says: "Just us having some

H th GGreen nott onlyl shared

@ericamills reposted @maxmuscle559's post

@larrylance.the.ft.dragon says: "Doing my

This poster was

Three Reasons FBX 2.0 is the best and

AGMass Agmatine Sulfate,

Creapure Creatine Monohydrate,

No other pre-workout formula delivers clinically

Find a Store Nearest You @ maxmuscle.com Franchise Opportunities Available

Results, photos, comments and thank you's

Stellar Community Outreach

Congratulations are in order for Dr. Phil Harvey, Max Muscle's

Powered by Max Muscle

YOUTH ATHLETE OUTREACH

Max Muscle South Metro, CO hosted the Arapahoe High

Eric 'Superstar' Coronado

1st Show at Age 55

A few years ago, I relocated to Loveland, Colorado from California.

Kids Love Max Muscle! This letter was

Irma Pritchard is a dedicated and loyal

"I am proud to say that

Joe Wells circa 1993

Joe Wells is the founder and CEO of

innovation within all of our products

For before, after and du

Now Available in Pink Lemonade, Tangerine & Watermelon,

chain amino acids (BCAA Xtreme) in the ideal

Find a Store Nearest You @ maxmuscle.com Franchise Opportunities Available

From measuring happiness to going barefoot, here

Happiness is a subjective experience. And its difcult to measure because what

Are you doing everything right and still