DDB

San Franciscos New Creative for Qualcomm Brings a

More Amazing Future Forward Faster

Latest Installment of Why Wait Brand Campaign Showcases Qualcomm as
the Essential Accelerator of Innovation

Date

January 04, 2016

Location San Francisco, CA

Today Qualcomm, a wireless technology and innovation company, will begin rolling out the next phase
of a national campaign created by DDB San Francisco. The campaign is a continuation of an integrated
global effort titled Why Wait that debuted last spring to establish Qualcomms inventive spirit and
essential role in driving progress in the mobile industry and beyond.

Qualcomm has connected the phone to the Internet and is now working to connect the Internet to
everything. This continuation of the Why Wait campaign brings to life Qualcomms restless spirit to
invent and share technologies at speed and scale.

The work poses intriguing questions about the future of technology and declares, As the world asks
whats next? Qualcomm says, Why Wait. The new work brings to life key Qualcomm innovations
across the Internet of Things, Connectivity, Cognitive Technologies and Mobile experiences.

The integrated campaign includes video, experiential, print, OOH and digital placements that work
together to demonstrate how Qualcomm technologies are bringing the future forward faster and
making a positive impact on everyday life.

The new campaign creative, which targets tech influencers, includes two compelling initiatives that
make its point impossible to ignore: A set of new Qualcomm videos titled Qualcomm Connections
Series; and Qualcomm Invisible Museum.

Qualcomm Connections Series Qualcomms new videos build stories around the connections
that Qualcomm wireless innovations bring to billions of people. Across three different
narratives, there are several, digestible pieces of video content that describe specific Qualcomm
contributions. The interwoven videos connect to form a narrative fabric. The episodic release of

this content creates a powerful story that explains Qualcomms role in accelerating the future of
mobile, IoT and connectivity technologies, and why it is essential in the world.

o The Date follows a couple through a night out in a smart city and smart home, showcasing
how Qualcomm technology is shaping the Internet of Things.
o The Festival features a family and friends at a music festival and shows how, even in a
crowd, Qualcomm technologies make connections strong and secure.
o The Terminal illustrates a smarter, sleeker future as a fashion-forward businesswoman
strolls through an airport terminal, where her experience is enhanced by Qualcomm
intuitive cognitive technologies.

True to the nature of the content, the video will be connected online across
Qualcomm.com/whywait, Instagram, Facebook, YouTube and custom digital units. The Date is
the first video to launch in January, with The Festival and The Terminal to follow in February
and March.

Qualcomm Invisible Museum (experiential) Qualcomm will introduce the Invisible Museum
at CES 2016 in its booth, an interactive experience that turns an empty space into a vibrant
exhibit that allows people to see Qualcomm and its contributions like never before.

It demonstrates how the company, whose innovations are mostly invisible, inspires amazing
experiences and connections surrounding us everywhere.

Qualcomm and DDB San Francisco partnered with developer Nexus Interactive Arts to create
the interactive experiences that pair museum pedestals with tablets by using augmented reality.
When visitors hold their tablets up to one of the pedestals, what looked like a blank space will
come to life, ultimately making key Qualcomm innovations visible.

To bring Qualcomms story of innovation to life we really had to push what was possible in branded
content, said Todd Grantham, President/CEO DDB San Francisco. Im proud of how the Why Wait
campaign is helping to build the global Qualcomm brand by demonstrating how their innovations are
impacting our lives and advancing progress at rapid speed.

About DDB
DDB Worldwide (www.ddb.com) is one of the world's largest and most awarded advertising and
marketing networks. In 2012 DDB was named Advertising Network of the Year by Campaign, as well as
Agency of the Year and Digital Agency of the Year by Strategy magazine. At the prestigious 2012 Cannes
International Festival of Creativity, DDB won 82 Lions, the most ever for the network. In addition, The
Gunn Report has listed DDB as one of the Top 3 Global Networks for the last 12 years. The agency's
clients include Volkswagen, McDonald's, Unilever, Mars, Johnson & Johnson, and Exxon Mobil, among
others.

Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in
over 90 countries with its flagship office in New York, NY.


About Omnicom Group Inc.
Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and corporate communications
company. Omnicoms branded networks and numerous specialty firms provide advertising, strategic
media planning and buying, digital and interactive marketing, direct and promotional marketing, public
relations and other specialty communications services to over 5,000 clients in more than 100 countries.
For further information on Omnicom and its brands, please visit www.omnicomgroup.com

Press Contact:
Christie Giera
Director of Corporate Communications, DDB Worldwide
Christie.Giera@ddb.com
+1 212 415 2186
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