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Evaluation questions for Foundation Portfolio (G321)

1. In what ways does your media product use, develop or challenge forms
and conventions of real media products?
A convention is when you see what is usually used in the media product and
what people have and will now recognize as the norm. my media product ,my
music magazine both challenges and represents typical conventions . An
example of this would be that I included a puff this a well known thing in
magazines which usually has a special feature of the magazine or something
such as win . This is to catch the readers attention on the shelfs. This
doesnt challenge conventions however I used this to break up the page and
the simple cover lines and add something interesting and fun for the reader.
In my magazine I used very minimal cover lines I did this so the reader has
enough information to be intrigued to read on however not to much that
he/she feels they dont need to read more as the cover lines give away to
much info. This is different to the regular conventions therefore breaking them
as most music magazine ram loads of information on the front cover as they
feel this will be the best way to draw people in however this may not always
be the case. As people could be put of from the large amounts of text there is
to read or wont want to pay when they can get all the storys from the front
This my breaking
conventions cover
as opposed to the
Q music cover
which is going
along with typical
conventions of
filing the page with

The image I have

taken for my front
cover is using direct
gaze with a close-up.
I did this to make the
audience feel
connected with the artist as they will think they artist in the image is looking
only at them therefore making them feel individual and important to the
magazine. Various magazines do these style photos as they want to gain the
reader attention this is shown to be a very effective way to gain attention of
reader therefore I did not break convention and I stuck to this idea that direct
gaze will give the audience a connection to the image/magazine.
I decided to use just black and white for my magazine front cover, I did this to
individualize my magazine from others and give a good usp (unique selling
point). A lot of music magazine tend to stick to bright colors as they feel they
need this to show there genre and vibe of the magazine whereas I did not.
They also stereotypically use at least one section of color usually for their own
logo. This is to make sure people understand and recognize the brand name

and image and therefore getting their intended message across to the reader.
However I think the cover lines on my magazine say enough about its genre,
identity and message/signals I am trying to put out there this is the reason I
tried to challenge conventions in this particular section.
The form of my magazine is very symmetrical especially on the front cover on
both sides. I did this to challenge conventions as most magazines seem as
though they just throw headlines on the page to get in as much information in
as possible. Whereas I wanted my audience to be able to read and realize
that I have thought about the placement of my cover lines as I wanted it to be
clean and stylish.
2. How does your media product represent particular social groups? My
magazine is loosely fitted for 16 - 30 year olds as I feel the content I have
used is suitable for those ages any younger or older the information will not
interest or relate. My magazine is easily assessable as it would be distributed
in supermarkets therefore available for a wide range of people including those
with different levels of abilitys and disabilities. It is suited to both genders as I
havent chosen a set of stereotypical colours Ive made it black and white so it
does not and cannot fall under one category relating to stereotypical colours
of one gender. I have also made sure that the content is not one sided for
example I have included storys with both female and male artists. Regarding
class and status my magazine comes out monthly so the cost isnt so high
every week its only a one off monthly payment of 3.25 which is also cheaper
than competitors therefore this is attracting different classs. Id like my
magazine to appeal to different ethnicities and cultures I have purposely used
a black model for my front cover to encourage this. As my genre is hiphop/indie its quite obvious it isnt going to necessarily appeal to those who like
other genres such as rock reggae metal as these are not the audience I am
trying to appeal to. Regarding me choosing a black model I also made the
image black and white to symbolize that it doesnt matter what on the surface
as we are all equal. My model is purposely very
indie looking as this symbolizes what my genre of
the magazine is about as piercings are what usually
associates people
stereo typically to the
This is a stereotypical
individual indie look.
image of an indie
person this is also the
Therefore I used this to
look I was going for I
represent and attract an
went for whilst taking
audience who are
pictures of my model.
suited to my genre

What kind of media institution (publisher) might

distribute your media product and why?
Bauer media might publish my magazine as they take on lots of different
genres and types of magazines for example hello, Q they also publish similar
genres to my music magazine and a wide range of music magazines for all
ages. They could publish it through a printed in hand copy but also reach out

to the media and introduce my product that way also as they have the power
and status to do so.

These are some of the magazine Bauer media publish and the pricing of
each Q magazine is 3.99, Kerrang is 2.20 and Hello is 2.00 these prices
fit in with my price range of 3.25 as this makes is accessible to everyone.


would be

audience for your media

The audience for my magazine would be both female and male aged 16-30
but I feel they would mainly be teenagers who are unemployed or have part
time jobs or in education as they have more spare time to be able to sit down
every week or month and look forward to reading a magazine. My audience
would like indie alternative bands but also listen to chart music I think they
would go to gigs as my magazine would appeal to them most. I feel they
would like social media as to know about the artists featured in my magazine
they would have o have some understanding or knowledge of social media as
they will have to be able to relate with whats happening in the artists life at
the time.
5. How did you attract/address your audience?
I addressed my audience by using direct gaze to make the reader feel as
though they have a special connection with the artist on the front of the cover.
It makes the reader feel although the artist needs them to read their story by
using direct gaze its involving the audience from the moment they pick up the

I used puffs to attract the audience as I

included free gig tickets which immediately
makes the reader believe they are getting
something they wouldnt from another
magazine and giving my magazine unique
selling point.
I used language such as getting upclose
and personal making the reader believe
that they are getting to know the artist and
details about her life that are almost
secretive therefore this again makes the
audience feel they are prioritized and
important to the magazine and artist.
I used black and white as white has
connotations of being pure and angelic making
These are other
examples of
the reader feel they are doing the right thing by
magazines that
buying the magazine. This then contrasts with
have used direct
the idea of the black which symbolizes
mystery and danger therefore they feel like
they are getting in to something which has an unknown outcome. Which in
some ways they are as they are unaware of what the magazine fully holds
6. What have you learnt about technologies from the process of
constructing this product? (this is an important section and requires you to
evaluate the wide range of technologies that you used (including Blogger).
Think about the advantages and disadvantages of the software that you used
e.g. Photoshop v InDesign, Prezi v PowerPoint, and if you did experience
problems importantly, detail how you overcame them).
I used various different methods and forms of technology and software to
create my magazine some that I had used before and some that where new to
me. Such as InDesign and Photoshop was a brand new piece of software that
I learned from scratch at the start I had difficulties with editing photos so they
were the write standard however after the 1st or 2nd lesson I got the hang of it
and just learnt how to use it form more of a trial and error method. I decided to
edit my photos in photo shop then export then to in design where I then
started to create and build how I wanted my contents page to look and I also
did my double page spread on in design as I felt most confident placing and
editing content on this form of software. I used scribd to upload most of my
documents and with every file I ex[ported it as a pdf first therefore if you didnt
the text would jumble up when finally uploading it on to blogger.
For my evaluation I used Microsoft word as this is a well-known program that
Im familiar with and very confident with as Ive used it through my whole
school life I used the format-layout-tight button to be able to fit images in the
middle of text. I tried using form of publishing website to upload my work such
as the double page spread as found it very difficult.

7. Looking back at your preliminary task, what do you feel you have learnt
in the progression from it to the full product? (as stated earlier, evidence
of progression is really important in this project explain how your skills
improved from the preliminary task to the main task, how you are now much
more competent with software applications, how you feel your main task has a
more sophisticated finish and also how it has helped you understand more
about the links between layout and design, genre, representation and
I have shown some of the skills i have learnt in skills development such as the
uses of things such as Photoshop and in design