How To Stop Worrying & Grow Your Business: Salad

How to Stop Worrying
& Grow Your Business
Manual
salad ®
Table of Contents
The Search for Success.............................................................3

The Focus Creation CycleTM...................................................... 4
The Magic of Thinking Big..........................................................6
Pattern................................................................................... 8
Familiarity...............................................................................9
Beliefs.................................................................................. 10
Gratitude.............................................................................. 11
Acceptance............................................................................12
Focus....................................................................................13
Now .................................................................................... 14
Feelings ............................................................................... 15
Attachment / Detachment....................................................... 16
Wholeness.............................................................................17
Joy.......................................................................................18
Peace................................................................................... 19
Being Who You Are.................................................................20
Presupposition....................................................................... 21
My 7 Biggest Mistakes in Business so far................................... 22
Reading & Resources.............................................................. 25
More Information................................................................... 26
Free Stuff..............................................................................27
About the Author....................................................................28
Acknowledgements.................................................................28
How to Stop Worrying & -2- ©2006 Salad

Grow Your Business www.saladltd.co.uk
The Search for Success
We live in a society that prizes success. People are urged to set goals & then
work hard to make those goals a reality. Potential employers ask “Where do you
see yourself in five years?” & self-help gurus invite you to “Take control of your
mental, emotional, physical & financial destiny.” The implication is that success,
happiness & fulfilment are dependant upon achievements that are external, &
often distant.
These can be useful approaches for setting direction, improving performance,

managing businesses etc, but their value diminishes when they are applied to a
human life: life by its very nature is chaotic, non-linear & essentially mysterious.
Many people in business have the following belief:
“I’ll be happy when I’m successful.”
But this idea is questionable. Here’s one that may be more useful:
“I’ll be successful when I’m happy.”
Of course, this definition of success includes deep personal fulfilment, the only
sort of success worth having.
Sonja Lyubomirsky, the author of a recent paper on the links between happiness
and success (published in The Review of General Psychology) said “There was
strong evidence that happiness leads people to be more sociable and more
generous, more productive at work, to make more money, and to have stronger
immune systems.”
“I’ll be successful when I’m happy.”
What people are really seeking is neither external nor distant. It is here. It is
now. You are already there. Welcome.
“Life is not a problem to be solved, but a mystery to be lived.”
-- Soren Kierkegaard

The Focus Creation CycleTM
Focus
Belief /
Action Expectation
Integrate
Emotional Filter &

Response Sort
Shortly after I started studying NLP, I came across the books of Anthony Robbins.
One of the ideas he said was “You get what you focus on.” This fit well with the
ideas I’d learned from NLP, so I started creating an exciting, compelling vision for
my future. I imagined big houses, fast cars, large sums of money, a happy
family, doing what I love, speaking to groups of people, etc etc. But there were
problems. I didn’t really believe it would happen. And I felt frightened of failing.
In fact, the main thing that drove me on to pursue those goals anyway was fear
of financial insecurity.
Oops!
I thought that by focusing on those mental images, it would bring them into my
life, but I had misunderstood the word ‘focus’, so today I put it differently. Today
I say, “What you focus on increases.”
What you focus on increases

Focus is a combination of thought and emotion. Whatever you think about, with a
strong emotion, will increase in your experience over time. Want to increase your
credit card debt? Just worry about it. The combination of thought and emotion
contained in worry will increase the debt.
Want to become slim, fit and healthy? Just imagine yourself beign slim, fit &
healthy, then feel how good you’ll feel when you’re there. Like magic, you’ll start
to get slimmer. How does this work? The focus creation cycle.

The Focus Creation CycleTM
The focus creation cycle is a model of the way human beings bring things into
their experience – it’s a process for manifesting whatever you desire, and it goes
like this:
1. Focus – what you focus on increases (over time). People often focus on what
they don’t want rather than what they want. Guess what shows up?
2. Expectation – what the thinker thinks, the prover proves. Whatever you truly
expect to show up in your reality (over time), that’s what will show up. This is
often referred to as ‘belief’.
3. Filter – Our neurology filters out all data that doesn’t fit with what we believe.
This helps us create a sense of consistency in a chaotic world. If you say “I can’t
find my car keys” your neurology will delete them from your perception, even if
they’re right there on the kitchen table.
4. Emotion – At this point we have an emotional response, a feeling. The feeling

is either a nasty one (“Uuuurgh – I need to go to work & I can’t start my car”) or
a nice one (“Oooooh! I knew this was going to work out brilliantly”).
5. Action – Emotions move us to action, and so we take actions in line with the
emotions we feel and the things we believe. Of course, this means the actions we
take support what we focus on.
I used to dislike the question “Do you see the glass as half-full or half empty”, as
I thought it was a tedious way of asking if a person was an optimist or a
pessimist. But it turns out that it’s bigger than that.
According to the way human neurology works, if you see the glass as half-empty,
it gets emptier over time. If you see the glass as half-full, it gets fuller over
time.
What you focus on increases.
The above process is the key to how you can bring whatever you desire in your
life. The secret is to feel how you’ll feel when you’ve got what you want. We all
have comfort zones, and they’re mediated by our feelings. Humans tend not to go
very far outside their comfort zones if they can avoid it, but you can extend your
comfort zone, by feeling how you’ll feel when you’ve got what you want. This way
you become comfortable with the life you desire. Nature abhors a vacuum, so
here comes the good stuff!

The Magic of Thinking Big
The other day, someone recommended a book to me by David Schwartz, called

“The Magic of Thinking Big”. I loved the title, and immediately went out and
bought it. I haven’t finished it yet, but its central message really resonates with
me, and with something I once read by Michele Lisenbury Christensen. She said
that one of her biggest mistakes in business was trying to avoid failure.
I could really identify with this, because when I first started Salad, I was terrified
of making a mistake. It took a tremendous leap of faith to even use the name
‘Salad’ because it was so different to everything else out there. Almost without
exception, whenever I’ve been having difficulties in my business, it’s been
because I’ve been trying to avoid failure instead of go for what’s possible. Why is
this?
Neurology is goal-seeking
Human neurology is goal-seeking, and negation is handled by the unconscious
mind in a different way to how it’s handled in language. When someone says that
they don’t want to fail in some way, we understand consciously what that means.
But the message they are sending to their unconscious is still one of failure (to
even understand the concept of failure a person has to make an internal
representation of it, and this is what the unconscious then uses to organise
around).
1) If there is something you’ve been trying to avoid (failure, rejection, poor

results of some sort), re-state what you want as a positive.
From “I want to lose weight” to “I want to be slim”

From “I want to get out of debt” to “I want to be financially solvent”
From “I don’t want to lose this deal” to “I want to close this deal”
I know this is basic, but I’m still amazed at the number of NLP-trained people I
hear saying what they don’t want instead of what they do.
When I first learned this, it was a real a-ha moment, and I shifted all my goals
from being stated in the negative to being stated in the positive. So far so good,
and on one level this made a really big difference. But on another level, I was still
trying to avoid failure, and had just found a different way of talking about it.
See, my ‘positive’ goals had still been defined in relation to what I didn’t want.
The conscious mind is comfortable with the concept and the energy of avoiding
failure. In business, I spent lots of energy getting people booked on trainings
because I was afraid of running a training with not enough people on it. In my
personal life, I focused on sorting out my finances because I was afraid of being
in debt.
Fear can be a useful motivator (often referred to as an ‘away-from’ strategy), but

it is not a useful focus for one’s life. Some of the wealthiest people I know, people
who have vast personal fortunes, live in fear of poverty. Their happiness is index-
linked!
The way to get out of this trap is to set a goal that is much bigger than avoiding
failure; to create a vision that is so inspiring that, even if it seems impossible, it
still lights your fire.

To achieve a goal like this, you need to let go of conscious control and trust your
unconscious.
I once heard Tom Peters (business guru) say “One of my favourite quotes is by
Mario Andretti who said “If you feel like you’re in control, you’re not going fast
enough””.
This also applies to business and life. If you orient around avoiding failure, you’re
conscious mind gets to feel like it’s in control, but the results are typically
uninspiring. To quote Michele “The instant we set our intention on what could be
instead of what we want to avoid, we embark on a spiritual adventure”.
For me, the spiritual adventure means trusting your unconscious. Check these
out:
From “I want to lose weight” to “I want to be slim, fit & vibrantly healthy. I want
to look great naked, and feel fantastic, full of energy and life.”
From “I want to get out of debt” to “I want to be fabulously wealthy, with an

abundance of all the good things in life, and making enormous contributions to
the world.”
From “I don’t want to lose this deal” to “I want to create amazing business
relationships that create genuine value for my delighted clients, and be
handsomely rewarded for it.”
2) If there’s an area of life where you’ve been trying to avoid failure, stop
and ask yourself “What could be? What would inspire me? What would
make me excited, take my breath away, and get me to jump out of bed in
the morning?
When I first learned about goal-setting, I was told that they have to be realistic. I
disagree. I insist that the big goals in my life be unrealistic. That makes it so
much more enjoyable when they show up!

Pattern
The human brain is designed for pattern recognition, & people learn through
pattern. In fact, our ability to detect & recognise patterns is the essence of our
ability to learn.
Patterns of behaviour & experience are often out of consciousness, but they are
powerful indicators of future behaviour (if they remain unconscious.) The more a
pattern is experienced, the more familiar it becomes. The more familiar it
becomes (see Familiarity), the more likely a person is to repeat it. And the more
a person repeats it, the more they experience it. This is a self-reinforcing loop.
For patterns which we like, this is great news. For patterns we don’t like, this is
great news too! Once you bring a pattern into awareness, you can accept it & all
it has done for you. Then (if you wish) you can begin to release it. Awareness is
the first step, acceptance is the second. (Also see Acceptance.)
“The more it snows, tiddly-pom

The more it goes, tiddly-pom
The more it goes, tiddly-pom
On snowing”
-- Winnie the Pooh (as sung to A A Milne)

Familiarity
Virginia Satir famously said that the most powerful force in human beings is
familiarity; we have a natural resistance to radical change.
Think about it: if your body temperature suddenly increased by 20 degrees, or

the acidity of your blood dropped by a few ph, you would die instantly. Your
body-mind has a set of controls & balances that help keep you in a state of
equilibrium. This equilibrium is called ‘homeostasis’.
When we encounter change, the ‘familiarity sensors’ in & around our nervous
system starts sending ‘alert’ messages to the brain. The system then begins to
take action to return it to a stable state.
The thermostat on a central heating system may serve as a good example. You
set the thermostat to 70 degrees Fahrenheit. The heating system then checks its
thermometer to read the current temperature. If it is less than 70, the heating
system is activated; once the temperature reaches 70, the heating is turned off.
The central heating thermostat is an example of a single cybernetic loop. The

human nervous system consists of thousands of such loops, constantly sensing
the internal & external environment, & making small adjustments to ensure that
the familiar stable state is maintained.
Most people have had the experience of making a change they really like, then
backsliding to the old behaviour or situation. The familiarity principle provides
one explanation for this sometimes baffling phenomenon.
 Tip: If you want to accelerate the pace of change, take up a regular daily
practice (eg. exercise, meditation, yoga etc). Practice it consistently, &
you establish a core of stability. This sends a message to the ‘familiarity
sensors’ that enough is staying the same for you to be able to make
changes easily.
"To grow, you must be willing to let your present and future be totally unlike your
past. Your history is not your destiny."
-- Alan Cohen

Beliefs
In Robert Anton Wilson’s excellent book Prometheus Rising, he models the mind
as having two main parts; a thinker and a prover. The thinker is extremely
flexible, and can think any number of things. The thinker can think the earth is
flat; the thinker can think the earth is spherical. It can think all men are poison;
it can think all men are essentially good. The thinker can think that women are
intuitive and men are rational; it can think the opposite. It can think that there
isn’t enough to go round; it can think we live in a world of unlimited abundance.
The thinker can think pretty much anything. The prover is much more
predictable: what the thinker thinks, the prover proves (WTTTTPP).
Whatever the thinker is thinking, the prover will sort for evidence to support it. If
a person thinks that all homeless people are lazy, the prover will sort through
their experience to find evidence to support that idea. If they think all homeless
people are victims, the prover will find evidence to support that idea. If a person
considers themselves to be stupid, the prover will find evidence to show that it’s
‘true’. If a person thinks they are brilliant, the prover will show that to be true.
What the thinker thinks, the prover proves. While it’s easy to see that this is the
case for everyone else, it’s not so easy to recognise that it’s also the case for us.
While it’s easy to identify the ways in which someone else is limiting themselves,
the things we believe are ‘really true’ – aren’t they?
WTTTTPP is a simple way of understanding how beliefs operate in the human

nervous system. Beliefs are very powerful, helping us to get a sense of certainty
and direction in an unpredictable world. They are so powerful, in fact, that we
sometimes don’t remember that they’re not necessarily ‘true’.
 Tip: If you want to change your beliefs, first identify the limiting belief
(Eg. I can’t relax), then craft a new counter-belief that supports you (Eg. I
can learn to relax easily). Become willing to let go of the old belief, then
state the new belief, paying attention to the sensations in your body.
Accept any sensations of resistance, then repeat. Repeat the process until
you can state the new belief congruently.
“Reality leaves a lot to the imagination.”
-– John Lennon
How to Stop Worrying & - 10 - ©2006 Salad

Gratitude
Gratitude is the abundance turbocharger. If you want more of something in your

life, be grateful for what you already have. As what you have increases, you can
allow yourself to become even more grateful. Now, you can be grateful to
whatever you like:
 Universe  A Higher Power  Your Unconscious

 God  The Natural World  A Guardian Angel
 Buddha  Energy  Quantum Field
 Allah  The Force  Spirit
 All That Is  Wholeness  All of the above
 Universal love  Natural law  Anything else
You can be grateful to any or all of these, as well as anything else you can think
of. Remember, what the thinker thinks, the prover proves (see Beliefs), so you
can make up something to be grateful to that has all the qualities & attributes
you would like in a ‘deity’. *
Gratitude is one of the most powerful ways to focus your energy. The pattern of
gratitude in your consciousness gets you into receiving mode, & receive you will.
Stuff you can feel grateful for:
 Money  Books  Inner peace

 Love  Fun  Feelings
 Awareness  Knowledge  Health
 Friends  Family  Having a nose
 Loved ones  Your home  Anything else
Remember, what you focus on increases (see Focus): if you only have £5, be
grateful for that & you’ll get more. If you haven’t been in love since you were 10,
be grateful for the love you had then; you’ll get more. If you only have present
moment awareness for 30 seconds a month, be grateful for that 30 seconds, &
more will be on its way.
* (If this upsets you because your G-d is the One True G-d, worry not; you
are of course, correct. The above section is only for those poor folk who
don’t know about the One True G-d )
"Gratitude unlocks the fullness of life. It can turn a meal into a feast, a house into
a home, a stranger into a friend."
--Melody Beattie

Acceptance
Acceptance is the WD40 of growth, development & results. Accepting a situation

is not the same as saying you like it, are happy with it, or are even willing to put
up with it. Acceptance merely means that you recognize the reality of the current
situation. Acceptance is particularly useful when applied to:
 People (including yourself & others)

 Feelings
 Things
 Situations
 Problems
 Results that you want
 Anything that is causing you pain, unrest or discomfort
You can, if you choose, believe that everything is perfect in this moment. That
doesn’t mean that things can’t be changed, improved, altered or in some way
bettered. It merely means that right now, in this moment, things are the way
they are.
Some people use the headline of ‘positive thinking’ to deny the reality of the
current situation. This makes matters worse. Acceptance is the opposite of
denial.
Paradoxically, when you accept things as they are in this moment (including
yourself), you put yourself in the most powerful position to create change.
 Tip: If you are finding something particularly difficult to accept, accept

that. If you get captured by strong emotions, accept that. Accept
yourself exactly as you are.
“And acceptance is the answer to all my problems today. When I am disturbed, it

is because I find some person, place, thing or situation – some fact of my life –
unacceptable to me, and I can find no serenity until I accept that person, place,
thing or situation as being exactly the way it is supposed to be at this moment”
-- Paul O.

Focus
You get what you focus on. Wherever you put your attention, results will follow.
A simple example of this is money:
 If you spend your time worrying about bills, overdrafts & lack of money,
you will start (or continue) experiencing lack of money.
 If you spend your time being focusing on (& being grateful for) the money
you have, you will start (or continue) experiencing an abundance of
money.
NB. This is not an invitation to be an ostrich. By all means, pay your bills & deal
with any money issues that arise; just stop worrying about it.
The power of focus can work in every area of your life. When you combine focus
with gratitude (see Gratitude) you create an amplifier for your experience. You
get what you focus on. Whatever you focus on, you will experience more of.
If you are unsure of what you are focusing on, just notice what results you are
getting in your life. The results you’ve got (& the experiences you are having)
are a fool-proof indicator of what you’ve been focusing on - no exceptions.
 Challenge: Review your results & identify what you’ve been focusing
on. Then decide what you’d like to change. Whenever you catch yourself
focusing on what you no longer choose, switch your focus to what you now
choose.
“To he who has, more shall be given”
-- Jesus Christ

Now
Yesterday no longer exists; when it did exist, it was now.
Tomorrow exists only in imagination; when it arrives, it will be now.
Now is very powerful, because now is all there is.
It is a good idea to start getting comfortable with now. Why?
 It’s all there is (see above).
 There’s a whole lot more of it in store for you.
 It’s where you are.
 It’s where the power is.
 It’s the only time you can take action.
 Wherever you’re headed, you presumably want to enjoy it when you get
there. Get in the habit of enjoying the now now & you’ll be even better at
enjoying then when you get there.
We lose the present moment by thinking “There’s something else I should be

doing now, something worthwhile, something that’s helping fulfil my destiny.” (or
whatever). But here’s the thing: if everything is just as it’s meant to be (and it
is), & you are just where you need to be (and you are), then being aware of
whatever is in the present moment is exactly what you need to be ‘doing’ to fulfil
your destiny.
 Tip: Allow yourself to be aware of the present moment: quiet your internal
dialogue, & pay attention to the evidence of your senses. Be grateful (see
Gratitude) for this moment. Then, be grateful for your awareness of this
moment. Repeat.
"The only way to live is to accept each moment as an unrepeatable miracle,

which is exactly what it is - a miracle and unrepeatable."
-- Margaret Storm Jameson

Feelings
Feelings are sensations in your body. Feelings are very useful for getting you to
do things. They can also give you information about what is right for you, but…
feelings don’t mean anything.
Most people have certain feelings coded as ‘good’ & others coded as ‘bad’. We
typically want to feel more of the ‘good’ feelings & none of the ‘bad’ ones. But
many problems are created through an unwillingness to feel the ‘bad’ feelings.
Here are some tips for dealing with feelings:
 Feel the sensations in your body & accept them.
 Recognise that feelings just are - they don’t mean anything.
 Be grateful for your feelings – there was a time when you didn’t feel
anything.
 Remember that the feeling of struggle (or of frustration, getting nowhere,

we’ve been here before, here I am again etc) is still a feeling. Accept it.
 Also realise that the feeling that something has to change for you to be ok
(or that you should ‘do something’ to feel ok, feel peaceful etc) is also just
a feeling. Accept it.
Feelings that are out of consciousness (ie. that we have not allowed ourselves to
feel) can be very powerful drivers of behaviour. Become willing to feel all your
feelings, & trust that your neurology will allow this to happen only as quickly as is
appropriate for you.
“You’re going to feel better. You’re going to feel everything better.”
-- Anonymous

Attachment / Detachment
When things just have to turn out the way you want them to…it’s time for
detachment!
Attachment is the feeling of tension & stress that comes from having a burning
desire for things to turn out a certain way – the idea that things have to turn out
the way you want them to (or can’t turn out the way you don’t want them to.)
Attachment shuts down your own creativity, & makes it very difficult for you to
receive all the great things that Universe is sending your way. Attachment
proclaims the following:
 I know best
 I’m smarter than the Universe
 If things don’t turn out the way I want them to, something terrible will
happen.
 I won’t be able to deal with it!
When you are attached to a particular outcome, you unconsciously focus on what
you don’t want. As you know, you get what you focus on (see Focus), so
attachment is one of the easiest ways to foil your own plans! The alternative to
attachment is detaching from result; letting go. Here are some tips for letting go:
 Allow yourself to become ok with the idea of not getting whatever it is you
want (or getting what you don’t want)
 Ask yourself “In 100 years, what difference will it make?”
 Think of the goals you’ve set where you just knew it was going to
happen…& then it did.
 Think of an occasion where you wanted one thing, didn’t get it, then you
got something even better.
 Relax. Burning desires are tense, detachment is relaxed & open.
"Sit quietly, doing nothing. Spring comes, & the grass grows by itself."
-- Zen saying

Wholeness
The human world is one of categories & classifications, a world of parts &
assemblies. Whether we are organising the study of plants & animals, or
diagramming the sub-assemblies of a jet engine, classification is one of the ways
that our conscious mind ‘carves up’ the world. This skill is very useful. In fact, it
is so useful, that it is sometimes difficult to remember that our classifications are
themselves inventions.
When you look at a tree, you may be aware of the branches, the leaves & the
roots. You may even be aware that the leaves contain chlorophyll, & that the
process of photosynthesis is taking place, but...all these parts of the tree only
exist as separate entities in human consciousness. In the ‘real world’, there is
just a tree. In fact…
As you look at the tree, & the grass growing out of the dirt that surrounds it, you
can become aware that the tree is surrounded by air & carbon dioxide, but…all
these parts of the world only exist as separate entities in human consciousness.
In the ‘real world’, there is just ‘the real world’.
“So what?” you may ask. “How is this relevant to me?”
Well, take for instance your hand. You can see a thumb, fingers & fingernails, a
palm connected to the rest of your body. But in ‘the real world’, there is you, a
singularity. There are no parts of you – you are one.
Take this one step further, & the division between what is ‘you’ & what is ‘not-
you’ is (while understandable) somewhat arbitrary. For instance: Where does
‘you’ end & ‘not-you’ begin?
 The surface of your skin?

 The outside edge of your ‘aura’?
 Your ‘ethearic celestial energy body’ (for instance)?
Consider the possibility that these are also categories created by human minds, &
that the ‘real world’ is actually an uninterrupted wholeness.
"My friend, all theory is grey, and the Golden tree of life is green."
-- Zen

Joy
William Blake defined joy as the experience of being fully alive, fully human. This
means being able to feel all your feelings, experience all available senses, think
about any idea.
In order to experience more & more joy in your life, you can…
 Become willing to feel all your feelings. Remember, they’re just

sensations moving through your body. They don’t mean anything (see
Feelings).
 Make a commitment to awareness, being in the present moment. Then

renew the commitment. Endlessly (see Now).
 Accept yourself exactly as you are (see Acceptance).
 Stop all criticism.
 Forgive yourself & everyone else for everything.
 Let go of the need to control. Detach from all outcomes.
 Choose beliefs & behaviours that support & nurture you. Release beliefs &
behaviours that limit or harm you (but bless them as you let them go.)
 Say “I love you” to yourself in the mirror at least once a day. Pay
attention to the feelings that come up & accept them.
 Whenever you catch yourself worrying about something, instead be

grateful for what you have.
 Believe that all your needs are provided for, & always will be.
 Know you are already exactly where you are meant to be.
“Joy is the human being fully alive”
-- St Iraneus

Peace
Inner peace, & its close relations (joy, freedom, love, serenity etc) are what every
person ultimately desires. These are the ‘goals behind the goals’ that people are
searching for (even if they don’t realise it.) There is a quick & simple way for you
to bring all of these into your life:
Make inner peace your goal.
Now, does this mean you have to go around being ‘peaceful’ & serene all over the
place? No. It just means that, in any situation, your goal is peace. Whenever
there is a choice, you choose inner peace. Does this mean no more conflict with
others? No, quite possibly the opposite. But if inner peace is your goal, then you
will find yourself experiencing more & more peace in every situation. Think of the
benefits – you can say goodbye to:
 Long lists of goals & objectives

 Remembering to review your progress
 Beating yourself up for not achieving your goals (if you find yourself not
achieving peace, just be peaceful about it)
The great thing is, when inner peace is your goal, whatever happens is OK. You
can still be at peace. Imagine having the experience of achieving your goal more
& more, in every situation:
Hooray, you’re a winner! You’ve hit your target 36,000 times this week alone!
 Tip: Make inner peace your only goal. I fought against this for six years
before giving up & deciding peace was the only option. Save time; choose
peace now!

Being Who You Are
You are unique. You are the spearhead of evolution, the result of millions of
years of trial & error. In the same way that the pattern for an enormous oak tree
waits patiently in the acorn, the pattern of your perfect life is there in you.
How can you access this pattern? You access it day after day. You can’t not
access it - it is who you are. But you can suppress it.
And suppress it many people do. They discount their dreams; ignore their
instincts; dull their passions with drugs, work & worry. But the pattern is still
there, coming up with more & more ingenious ways to get their attention.
So how can you become who you are?
 Relax
 Stop seeking
 Forgive yourself
 Be grateful for what you have
 Trust that all your needs are taken care of
 Know that you are exactly where you need to be
 Let go of unhelpful patterns & limiting beliefs
 Accept yourself exactly as you are
 Detach from result & let go
 Feel your feelings
 Trust yourself
 Relax
"Life is a daring adventure or nothing"
--Helen Keller
"I saw the angel in the marble and carved until I set him free."
-- Michelangelo
"When I die and go to the world beyond this one, God won't ask me why I wasn't
more like Moses; he'll ask me why I wasn't more like Zuysak."
-- Rabbi Zuysak

Presupposition
A presupposition in language can be described as ‘what must be true for the

sentence to make sense’. For instance, in the sentence “I like bees”, it is
presupposed that:
I exist. Bees exist. Liking is possible.
So far so good. Now, one of the most well-known NLP questions is “What do you
want?” This presupposes the following:
You exist. Wanting is possible. There exists some ‘thing’ (the ‘what’) that you
lack or otherwise do not have.
As a tool for helping to focus a person’s mind, this question is excellent, BUT…as
soon as a person sets out to answer it, they accept the presupposition that there
is something missing. When this idea is combined with the “What the thinker
thinks, the prover proves” (see Beliefs) & the brain’s predilection for pattern (see
Pattern), the following issues arise:
Statement of Intent What You Get to Experience

“I want to be happy” Wanting
“I’m trying to lose weight” Trying
“I’m looking for the answer” Looking
This is part of how language programs your reality. Fortunately, you can use this
to your advantage, for instance:
“I choose peace” Choosing

“I’m grateful for what I have” Gratitude
“I accept myself as I am” Acceptance
If you want to use these ideas to create affirmations:
 Say your affirmation in the present tense (Eg. “I am happy” not “I will be
happy”)
 When you say it, pay attention to the feelings that come up.
 When the feelings come up, accept them.
 Say the affirmation to another person, or into a mirror for even greater
effects.
“Stop seeking. Start finding.”
-- Jamie Smart

My 7 Biggest Mistakes in Business so far
(and what I learned from them)
Mistake Takeaways
Doing it for the money How to use your unique abilities and
your sense of enthusiasm to identify
areas that you can enjoy building
passive income streams from.
Setting Salad up like a project How to identify the patterns that

(unconsciously) worked in previous roles but that now
limit you in developing your business.
Thinking small / avoiding failure How to discover the ‘tricks’ your

neurology may have been using to
prevent you from having the success
you desire, then getting it to work for
your success instead.
Trying to go against my instinctive How to play to your strengths and

strengths, in favour of doing it ‘the make success come more easily.
right way’, described in business books,
by experts etc.
The ‘horizon’ trap A quick and easy change of focus that

can immediately increase your level of
fulfilment.
Rigidity - Thinking it would be just like An awareness of your own ‘internal

in the books (target market, USP etc) compass’ and how you can use it to
discover niche markets and product
development ideas.
Underestimating the power of A simple shift of thinking that will help

familiarity. you consistently move outside the
comfort zones that have prevented
success.

My 12 Best Moves in Business so far,
(and how I did them)
Move Takeaways
Daring to be different, and calling my How to stand out in a crowded market
business ‘Salad’ (brand differentiation) place.
Started writing a newsletter with my The power of relationship marketing.
best stuff in it (relationship marketing) The value of making a start now. The
philosophy of giving your best stuff
away.
Creating the Ericksonian Hypnosis How to develop, test & produce playing
Cards card products.
Quitting my job / reducing my contract How to escape from addictive
days / putting a value on my future paycheque syndrome by putting a value
on your future.
Doing what I love How to use your unique abilities and
your sense of enthusiasm to identify
areas that you can enjoy building
passive income streams from.
Employing people How to figure out what to delegate
(hint – it’s the stuff you don’t like
doing). How to use the power of the
vacuum to grow your business. How to
create a multi-person business fast.
Having a big vision How to create a compelling vision,
especially if you’re the sort of person
who “can’t create compelling visions”
that actually work! How to avoid having
to get a job.
Understanding about familiarity and How to use the basic structure of your
keeping doing something about it neurology to your advantage rather
than working against it.
Allowing the USP to emerge Business-building as a creative rather
than an analytical process.
Acting like a big business today (Name, How to use the familiarity factor
®, big list etc) massively in your favour.
Becoming willing to receive. How to shift from “a day’s pay for a
day’ hard work”-thinking to passive-
income-thinking.
Shifting from “I’ll be happy when my How to start feeling successful now,
business is successful” to “My business then using that ability to springboard to
will be successful when I’m happy” even greater success (feelings are more
important than you might think, guys!)

Manifestation Checklist Date:
Goal: Evidence: Purpose:
Focus: What you focus on increases
Gratitude: Be grateful for what you have
Space: Make space for what you wish to bring in
Release: Let go of the old with love
Willingness: Be willing to receive from any source
Trust: Trust the limitless supply
Specific: Be specific about what you wish to bring in
Detach: Detach from outcome
Accept: Accept the perfection of how things are now
Vacuum: Use the law of the vacuum
Familiarity: Willing that present/future be unlike past
Brakes: How have you been keeping things the same?
Actions:

Reading & Resources
Business
• Growing a Business, Paul Hawken
• The E-Myth Revisited, Michael Gerber
• Purple Cow, Seth Godin
• Positioning: The Battle For Your Mind, Trout & Ries
• Magic Words That Bring You Riches, Ted Nicholas
• Rich Dad, Poor Dad, Robert Kiyosaki
• The Cashflow Quadrant, Robert Kiyosaki
• The Magic of Thinking Big, Schwartz
• Irresistible Influence Cards, Jamie Smart (at www.saladltd.co.uk)
• 10 Spiritual Mistakes in Business, Christensen at
http://www.successandspirit.com/success.html
Metaphysics & Spirituality

• Conversations With God – Book 1, Neale Donald Walsch
• Simply Sane, Gerald May
• Courage: The Joy of Living Dangerously, Osho
• A Return to Love, Marianne Williamson
• Awareness, Anthony de Mello
• A Course in Miracles, The Foundation for Inner Peace
Fiction
• Illusions, Richard Bach
• Journey to Ixtlan, Carlos Castaneda
• Zen and the Art of Motorcycle Maintenance, Robert M Pirsig
Science
• The Field, Lynne McTaggart
• The Holographic Universe, Michael Talbot
• Wholeness & the Implicate Order, David Bohm
Mythology
• The Hero with a Thousand Faces, Joseph Campbell
Other
• Prometheus Rising, Robert Anton Wilson
• Quantum Psychology, Robert Anton Wilson
• Tools of the Spirit, Robert Dilts & Robert McDonald
• Mastery, George Leonard
• Your Auras & Your Chakras, Karla McLaren
• Undoing Yourself With Energised Meditation, Christopher S Hyatt
Audio
• The Art of Being, Jamie Smart (at www.saladltd.co.uk)

More Information
salad the success collection
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So here are the big questions:
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Free Stuff
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At Salad, we are committed to your learning and development, so we want you to
have great stuff. Part of our strategy involves giving our best stuff away, so here
are some links to some of our best stuff.
You can have all this for free!
Jamie Smart’s NLP Tips

An e-zine chock full of great NLP related tips you can put into practice right away,
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http://www.saladltd.co.uk/1.htm
NLP Coaching Tips

Learn secrets that most people (including most NLP Practitioners!) don’t know
about NLP coaching. These tips (soon to be published) will give you details every
week of practical techniques, ideas and approaches you can use to get great
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Irresistible Influence Language Course

Sign up for this FREE 1 year Irresistible Influence Course (a £29.95 value) for a
weekly dose of influence language, as well as a free e-book worth £19.95, ‘The
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Every week, you’ll receive a quick reminder of the principles that will help you to
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About the Author
Jamie Smart is the Managing Director of Salad Seminars Ltd,

as well as the principal trainer. He spent much of the
nineties leading large, mission-critical business projects and
change programmes. In the process, he found that
individual change is the key to collective change, and
became fascinated with helping people achieve the results
they want. This fascination led him to NLP, and he has spent
from 1996 to the present day learning from the finest
teachers and materials, and applying what he’s learned.
Jamie is an NLP Master Practitioner and is licensed by
Richard Bandler and the Society of NLP as a Trainer of
Neuro-linguistic Programming (NLP).
Jamie is author of The NLP Tip, an e-zine which goes to thousands of people
around the world each week (available from www.saladltd.co.uk), as well as the
creator of Ericksonian Hypnosis CardsTM and many other products.
He lives in Leicestershire (UK). When he isn’t helping other people get what they
want, he likes going for long walks in the woods, listening to music and reading.
Acknowledgements
I’ve been fortunate to learn from a number of great NLP Trainers and other
innovative thinkers and teachers. Thanks to anyone whose efforts have made
their way into this work.
Specific thanks to…
• Richard Bandler • Robert Dilts

• John Grinder • Sid Jacobson
• Joseph Riggio • Jonathan Altfeld
• Eric Robbie • Robert Anton Wilson
• Jo Cooper • Ian Watson
• Peter Seal • Michael Neill
• Timothy Leary • John La Valle
• Marianne Williamson • Paul McKenna
• Michael Breen • Christina Hall
• Sháá Wasmund


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How to Stop Worrying

& Grow Your Business

The Search for Success.............................................................3

How to Stop Worrying & -2- ©2006 Salad

These can be useful approaches for setting direction, improving performance,

Many people in business have the following belief:

“I’ll be happy when I’m successful.”

“I’ll be successful when I’m happy.”

“I’ll be successful when I’m happy.”

“Life is not a problem to be solved, but a mystery to be lived.”

How to Stop Worrying & -3- ©2006 Salad

Emotional Filter &

What you focus on increases

How to Stop Worrying & -4- ©2006 Salad

4. Emotion – At this point we have an emotional response, a feeling. The feeling

What you focus on increases.

How to Stop Worrying & -5- ©2006 Salad

The other day, someone recommended a book to me by David Schwartz, called

1) If there is something you’ve been trying to avoid (failure, rejection, poor

From “I want to lose weight” to “I want to be slim”

Fear can be a useful motivator (often referred to as an ‘away-from’ strategy), but

How to Stop Worrying & -6- ©2006 Salad

From “I want to get out of debt” to “I want to be fabulously wealthy, with an

How to Stop Worrying & -7- ©2006 Salad

“The more it snows, tiddly-pom

-- Winnie the Pooh (as sung to A A Milne)

How to Stop Worrying & -8- ©2006 Salad

Think about it: if your body temperature suddenly increased by 20 degrees, or

The central heating thermostat is an example of a single cybernetic loop. The

How to Stop Worrying & -9- ©2006 Salad

WTTTTPP is a simple way of understanding how beliefs operate in the human

“Reality leaves a lot to the imagination.”

How to Stop Worrying & - 10 - ©2006 Salad

Gratitude is the abundance turbocharger. If you want more of something in your

 Universe  A Higher Power  Your Unconscious

 Money  Books  Inner peace

How to Stop Worrying & - 11 - ©2006 Salad

Acceptance is the WD40 of growth, development & results. Accepting a situation

 People (including yourself & others)

 Tip: If you are finding something particularly difficult to accept, accept

“And acceptance is the answer to all my problems today. When I am disturbed, it

How to Stop Worrying & - 12 - ©2006 Salad

“To he who has, more shall be given”

How to Stop Worrying & - 13 - ©2006 Salad

Yesterday no longer exists; when it did exist, it was now.

Tomorrow exists only in imagination; when it arrives, it will be now.

Now is very powerful, because now is all there is.

It is a good idea to start getting comfortable with now. Why?

 It’s all there is (see above).

 There’s a whole lot more of it in store for you.

 It’s where you are.

 It’s where the power is.

 It’s the only time you can take action.

We lose the present moment by thinking “There’s something else I should be

"The only way to live is to accept each moment as an unrepeatable miracle,

How to Stop Worrying & - 14 - ©2006 Salad

Here are some tips for dealing with feelings:

 Feel the sensations in your body & accept them.

 Recognise that feelings just are - they don’t mean anything.

 Remember that the feeling of struggle (or of frustration, getting nowhere,

“You’re going to feel better. You’re going to feel everything better.”

How to Stop Worrying & - 15 - ©2006 Salad

 I’m smarter than the Universe