MEET

ARUSHI JAIN
This is my story

As Editor in chief of my high school

publication, Devils Advocate, I managed a
team of 47 students, redefining the value
proposition by broadening content and
brand redesign. This resulted in increased
advertising revenue, website launch, and
winner of NSPAs highest distinction
of All American Award. This experience
sparked interest in storytelling and design.

Stanford University Class of 2015. B.S.

in Management Science and Engineering
with a concentration in Organization,
Technology, & Entrepreneurship. Relevant
coursework: Optimization, Digital Network
Strategy, Operations Management, Global
Markets, Data-Driven Programming, and
Behavioral Psychology. My cumulative GPA
was a 3.8/4.0.

I developed my analytical skills to solve

problems that are important to me regarding
social impact, health tech, and media. I am
especially interested in cultural behavior
and international markets. I minored in
Spanish and concentrated on creative
writing. My junior year, I studied abroad
in Madrid researching impact of economic
and social structures on Spanish youth.

! MY CORE
I am in the business of telling stories. A story I am passionate about is connecting consumers to products or organizations that improve their everyday lives. I have a strong foundation in marketing, communications, and integrated analytics. I am hungry to learn
more. I have performed in ambiguous environments and engaged multiple stakeholders in a short time frame to deliver results. My
prior work experience includes providing consumer insights based on data analysis and brand development strategy. My strong
affinity to languages and the authentic human experience is why everyday conversations are my greatest stimulus for learning.

! MY PASSION
Connecting to the ordinary human experience and making it extraordinary

PROBLEM
SOLVER

MARKETER

ARTIST

WRITER

DESIGNER

ANALYST

I AM A . . .

? EXPERIENCE & LEADERSHIP

Associate Product Marketing Manager

Twitter Inc., San Francisco, CA

Digital Marketing & Analytics Intern

@

MuleSoft, San Francisco, CA

Selected as an associate to become the first direct hire

from undergraduate
Delivered collateral to educate clients, accelerate product
adoption, and support launches
Contributed to strategic discussions focused on increasing
direct response revenue through product differentiation

Led SlideShare project to enhance lead generation

involving search engine optimization (SEO), keyword visibility
management, web content personalization, and customer
engagement strategy
Generated a threefold increase in organic traffic in one
month, 1122 social actions, and 131 leads with potential
revenue from $20,000 to $70,000
Initiated MuleSofts first University Hackathon. Collaborated
with a cross-functional team to develop digital marketing
strategy, landing page, and detailed implementation plan

VC Marketing Intern
Canvas Venture Fund, Menlo Park, CA

Developed unique opportunity for the partners to engage

with a panel of women founders. The panel greatly increased
potential for sourcing top talent for future deal flow while
creating publicity for both the firm and for the existing
portfolio companies
Managed newsletter launch to increase engagement and
enhance marketing effectiveness of portfolio companies.
Performed 10% higher than industry standard for open and
click rate

Marketing Intern
Stanford Social Innovation Review,
Stanford, CA

Created new campaign for Google AdWords for target

keyword and restructured eNewsletter for SEO
Implemented consumer-targeting strategies after analyzing
performance data

Business Analyst

Kaleidoscope, Chicago, IL

Conducted quantitative and qualitative research, evaluated

consumer markets, engaged in iterative prototyping, and
developed brand strategies
Special projects included managing advertising production
for package design and preparing a competitive audit for
the CEO

; SKILLS

Microsoft Excel
PowerPoint
Adobe InDesign
Google Adwords
Marketo*
Searchmetrics
Excel Solver
R
Java/C++*
*Basic Proficiency

VP of Branding
Business Association of Stanford
Entrepreneurial Students, Stanford, CA

Managed marketing strategy, digital assets, and campaigns

for Stanfords largest entrepreneurship organization
Key accomplishment: established analytics platform,
expansion of newsletter, external partnerships, and
increased social media and website traffic

; LANGUAGES
Brand Strategy
Digital Marketing
Social Media
Market Research
Competitive Analysis
Consumer Research
Data Analysis
SEO
Prototyping
Product Positioning

; INTERESTS

11
Spanish

2
Hindi

= MY SIX WORD STORY

find gray in black and white

WHAT'S YOURS? LET'S TALK

ajain93@alumni.stanford.edu 630-853-4300 4165 Cesar Chavez St., San Francisco, CA 94131