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Learn to use Facebook as an advertising platform.

By Inside CRM Editors

In the last couple of years, Facebook has gone from a college photo-
sharing site to a burgeoning business- networking platform for INDUSTRY WHITE PAPERS
self-promotion, advertising and multimedia interaction. With new apps
177 diggs
and add-ons, Facebook users can send each other a virtual drink, YOUR SOLUTION:
create and host events, advertise their businesses through social Select One
ads, and more. When Charlie Gibson hosted the debate for the 2008 YOUR COMPANY SIZE:
presidential candidates along with Facebook, the little networking site
Select One
became a powerhouse in the online-marketing community.

If you're thinking of tapping into the Facebook crowd for some TOP INDUSTRY RESEARCH
high-profile advertising, take a look at this list of 100 tools and tips
that will help you maximize all of the applications and opportunities SAP Business All-In-One Fast-Start
that Facebook has to offer. Program
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Why Facebook?
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Why has Facebook become the go-to networking site for marketers?
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1. Inside Facebook: This blog is devoted to "tracking Facebook
Top CRM Providers Compared
and the Facebook Platform." You'll find useful stats, marketing Reinventing the Business Workspace
tips and more.
2. Facebook's Ads Page: This page explains how Facebook provides business owners with self-service Clean Up Your Pipeline
solutions, market-research solutions and integrated solutions when it comes to advertising.
3. Should You Advertise on Facebook?: This article helps U.K.-based businesses decide whether or not they
should advertise on Facebook.
4. The Value of Facebook: Even in its earlier days, Facebook was considered a hot commodity in the industry.
This post uncovers why there's good reason for all the hype.
5. What's the Big Deal About Facebook's Social Ads?: This article discusses why Facebook's social ads are
such a hit.
6. $240 Million! Think of All the Beer We Can Buy!: When Microsoft shows a $240 million interest in your
company, you know you've made it. Advertisers will also want to take note.
7. Why Is Facebook Suddenly So Popular Among We Geezers?: A CNET blogger wonders how Facebook's
popularity has stretched from its original base of the under-25 crowd.
8. Ten Reasons Why Facebook Is So Popular: This tongue-in-cheek article explains exactly why Facebook is
such a popular site.
9. How Did Facebook Become So Popular?: This blogger tracks Facebook's rise to social-networking stardom
and its technique of "utilizing one of the most powerful viral marketing strategies ever conceived."
10. Facebook: More Popular Than Porn: Time magazine's Web site discovers that Facebook is more popular
than porn sites among college students.
11. Fifteen Reasons Facebook May Be Worth $15 Billion: Back when Microsoft decided to invest $240 million
in Facebook, it also declared the social-networking site to be worth around $15 billion total. The reasons for
the site's popularity still hold true in 2008.
12. The Impact of Facebook's Platform: This article from ReadWriteWeb compares Facebook founder Mark
Zuckerberg to a young Steve Jobs and applauds Facebook for opening up its company to developers and
Learn about current and future advertising opportunities on Facebook by reading these posts.

13. Sponsored Groups: Sponsor your own group on Facebook by purchasing a link that hosts ad content,
message boards and more.
14. Mini-Feed: When it first came out, members weren't sure if they wanted to be updated each time a friend
added new photos, changed their status or even wrote on someone else's Wall. As an advertiser, though,
you can track your Mini-Feed to find out what your friends have been up to and more closely study your

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target audience.
15. AceBucks: Facebook users earn AceBucks by playing games and taking surveys, then cashing them in for
real-life prizes like Wii systems and iPods. Create your own survey or game to promote your business, then
invite others to play.
16. Five Moneymaking Opportunities on Facebook: Mashable! lists several moneymaking strategies available
on Facebook, advertising and otherwise.
17. Facebook's Secret Rate Card: This article explores which Facebook advertising methods are worth your
money and effort, and which aren't.
18. Could Facebook Change Web Advertising?: Listen to this NPR (National Public Radio) report to uncover ON-TARGET: MARKETING • SALES • CALL CENTERS
the newest trends in Web advertising.
19. How to Effectively Advertise on Facebook: Trendcatching's post explores some of the more lucrative
strategies advertisers have used to tap into the Facebook market.
20. How Does Facebook Figure into Your Online Advertising Campaign?: This article is a must-read for
business owners who are thinking about incorporating Facebook marketing into their own advertising
21. Social Networks Find Ways to Monetize User Data: Learn how to make money off of your Facebook friends
(it's not as sleazy as it sounds) with the tips and analyses provided here.
22. Digging into Facebook's Ad Future: CNET believes that Facebook has the capabilities to
become an "advertiser's paradise," despite some social-networking sites' inability to make serious profits.
23. Promote Your Cause on Facebook in Six Easy Steps: TechSoup shows nonprofits how to use Facebook for
24. Facebook Ads: Facebook's official advertising page strives to prove how social ads, profile pages and paid
ads can increase a company's business.
Free Marketing Opportunities
The beauty of using Facebook as a marketing tool comes from the endless ways in which you can advertise your
business for free. Once you've set up a free account, use your creativity to maximize these features.

25. Profile Page: All Facebook members get their own profile page when they sign up. Use this as your canvas
to upload pictures, logos and other information about your company.
26. Groups: Use the site's Groups feature to network with your target audience. You can join existing groups or
create one just for your business to amp up the buzz about its services.
27. Facebook Marketplace: College kids use the site's Marketplace to scout out used couches and find
roommates, but a savvy business owner can advertise services and product sales, as well as search for
new employees.
28. Networks: Ignoring the Networks question when you create your company's profile could lose it a lot of
business. List your business's city, industry, neighborhood and any other relevant information to let
potential customers and business partners know where they can find you.
29. Facebook Badge: Facebook describes its Badge feature as "a customizable way to share your Facebook
information on other Web sites." Creating your own Badge will link Facebook friends to your company's
Web site.
30. Events: Instead of printing out flyers and mailers the next time you want to advertise an event, use the free
Facebook Events app to get the word out.
31. FunWall: Mass emails are so yesteryear. If you want to keep in close contact with your Facebook friends,
use the FunWall to create a message or send a greeting to everyone at once.
32. Top Friends Network: Reward your top friends by sending them a virtual drink or writing on their
FunWalls. As a marketing tool, the Top Friends network serves as another way to group your contacts,
keep an eye on your target demographic, and quickly and effectively reach out to your company's best
33. Inbox: Send secure, private messages to your clients on Facebook with the Inbox app. You can still send
out mass messages, but only to the contacts you select.
34. Notes: Mashable! calls Facebook's Notes application a blogging feature because of the way users post
links, messages, photos and other information that they want to share with friends. Even if you maintain a
blog elsewhere, give your Facebook friends an exclusive peek into your company's news and behind-
the-scenes schedule by posting here.
35. Contact Importer: The contact importer helps you "find your friends on Facebook." If you want to find out if
your clients or other work-related contacts use Facebook but think it's a little lame to come right out and
ask, upload your contacts from AIM, Gmail, Outlook, Apple Mail and more to find out if they're online.
36. Share Partners: When you publish updates to your company blog or Web site, add the link or a link and a
photo to your Facebook profile using the Share Partners app.
Tools and Applications
Facebook add-ons allow you to customize your profile page and build up virtual relationships with clients and
customers. Check out these tools and applications that will give your marketing plan a boost.

37. Facebook Social Ads: Pinpoint your company's Facebook friends and friend wannabes by creating a social
ad that reveals itself to visitors of your profile and friends of friends of friends ... you get the idea.
38. Facebook Pages: A more business-savvy name for Profile, the Facebook Page now includes all kinds of
add-ons so that you can post videos, logos, pictures and other marketing info.
39. Facebook Polls: Businesses can effectively find out what their target audiences are thinking by utilizing this
polling service on Facebook.
40. Facebook Beacon: Connect your company's Web site to your customers' Facebook profiles with the
Beacon action alerts. By integrating just three lines of code, your customers can choose to let their friends
see what they viewed and bought on your company's Web site and more.
41. Facebook Insights: Through charts and mapping devices, companies can accurately track their "presence
and promotion on Facebook."
42. Facebook Platform: If you want stand out from the thousands of other Facebook advertisers, create your
own tools and applications with Platform. This system helps Facebook users design interactive apps so that
visitors and friends can easily explore what your company has to offer.
43. FeedBurner: Advertise your company's blog or podcast with the FeedBurner app for Facebook. A feed will
appear on your profile, so visitors to your page are instantly updated with new postings, videos and more.
44. Gydget: Small companies, bands, nonprofit groups and other organizations should try out Gydget, "a

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stand-alone viral-promotions tool" that you can add to your Facebook page and also encourage others to
integrate with their own pages Update fans and clients with details about upcoming events, networking
opportunities, sales and product launches.
45. Ether: Charge by the phone call when you list your Ether number on Facebook with this ingenious app. By
adding the button to your Facebook page, you can advertise your expertise and invite friends to call you for
46. Jobster: Attract new talent from the Facebook pool by integrating a Jobster button with your profile. Your
company can build its own job network, submit a listing in the Jobster network and more.
47. QOOP: QOOP helps you create promotional items like T-shirts and mugs from digital photos. Facebook
users can use the QOOP app to share the items by letting friends view and purchase your marketing
48. Oodle Classifieds: Organize your company's advertisements, job postings and classifieds on Facebook with
the Oodle app.
Targeting the Right Demographic
Before you decide to tackle the entire Facebook market, try narrowing down your strategy by researching each of
Facebook's demographics.

49. Big Brands and Facebook: Demographics, Case Studies and Best Practices: This slideshow from Forrester
breaks down Facebook's primary demographics by age, country and other dividers to give advertisers
insight into effective marketing campaigns.
50. Facebook Polls Launches Tonight: Marketing Research Paradise: This article details the ways in which
Facebook's Polls app can help your company get in touch with its target demographic.
51. Could Facebook Become the New MySpace: Many have speculated over the relationship between
Facebook and, and this article explores the specific demographics of each.
52. Facebook by the Numbers: This article is from May 2007, but readers can still use the post as a guide to
study Facebook's age demographics.
53. Facebook Users Up 89 Percent Over Last Year; Demographic Shift: Find out how Facebook's overall
demographic has changed from its inception to today.
54. Facebook's Most Popular Apps So Far: Want to know where to slip in ads and find your company's
audience? Find out which apps people are using the most on Facebook.
55. Facebook Goes Beyond College, High School Markets: Even if your company's target audience isn't made
up of college students, Facebook is still a viable marketing platform. This article explains why.
56. Facebook Market Research Secrets: Discover the sneaky way to perform market research by using
Facebook's tools.
57. Facebook: The Future of Market Research?: This market research analysis holds that "sites [like
Facebook] are providing useful business solutions not only to advertisers, but also to market research
companies and marketing services companies." Read the whole article to find out why.
58. Facebook Provides Fascinating Glimpse Into Society, Media Demographics: This analysis of Facebook's
advertisers also gives tips on how to look for marketing clues from your target audience.
59. Social-Networking Demographics: This article tracks the general demographic stats of social networking
sites like Facebook.
60. Exercise for the Reader: Facebook Member Stats: The author of this post decided "to pull together some
stats on relative numbers of members from each country." Find out the results by reading the entire article.
How-to Guides
Follow these how-to guides to navigate the limitless marketing possibilities and tailor your own Facebook
marketing strategy.

61. Six Ways to Market on Facebook: This article should help those business owners who are still relatively
new to the Facebook world. Simple tips include "host an event and post it" and "post news articles."
62. Inside//Out: Facebook: This blogger gives great tips on how to effectively market your company on
Facebook without disrupting the advertiser-customer relationship.
63. Tips to Marketing on Facebook: Writer Janet Meiners considers some of the basic but effective marketing
tools that Facebook has to offer.
64. Facebook Marketing. It Can Be a Good Thing: BusinessWeek's article about Facebook marketing considers
the pros and cons of placing ads on the networking site.
65. Eight Marketing Ideas from Facebook Groups: The Influential Marketing Blog dissects seven different
Facebook groups and general event groups to find out what works and what doesn't when promoting your
event or business.
66. Ten Killer Facebook Marketing Tips: From sending virtual gifts to adding friends, this article explains why
certain Facebook actions are great self-promoters.
67. Facebook Usage and Marketing: Check out this guide for tips on how to make Facebook's apps work for
you and your business.
68. How to Create a Successful Facebook Group: If your business wants to create a group on Facebook to
reach a bigger audience, use these tips to gain a large following of fans.
69. Target Niche Audiences With Facebook Advertising: publishes this post to help advertisers
understand the pros and cons of using Facebook as a marketing platform.
70. How Marketers Use Facebook: This upbeat article has some useful tips to introduce marketers into the
world of Facebook.
71. Facebook Marketing: Social Networking at its Best: You don't have to go all out with social ads and
beacons to use Facebook as a marketing tool. This article explains the benefits of setting up your profile
page and networking with new friends.
72. How to Use Facebook Status for Marketing Purposes: Instead of letting friends know that you're "sleeping"
or "at work," use the Status feature to clue customers in on what big business idea you're working on.
Small Business Strategies
Even if you don't have the budget to promote a presidential election with ABC, your small business can benefit
from Facebook's marketing strategies. Find out how with this list of tools and tips.

73. Networking: Use Facebook as a Marketing Tool: This article focuses on how entrepreneurs can use
Facebook as a self-promotion tool and turn social networking into professional networking.
74. Top Five Viral Facebook Techniques: Learn how to make the most of referrals, giveaways and other simple
apps with the tips in this article.

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75. Web 3.0 Marketing with Facebook: Find out why Facebook is great for small businesses wanting to tap into
a large, global market.
76. Facebook as a B2B Marketing Tool: This article chronicles how ordinary Facebook users have begun to
use the social networking community as a place to self-promote and improve business.
77. Top Ten Ways to Use Facebook to Promote Your Business for Free: If your company doesn't have a huge
marketing budget, don't worry. This article gives tips on using Facebook's free features to reach consumers.
78. Entrepreneurs Need Both Facebook and LinkedIn: This article from the Small Business Trends website
details why entrepreneurs should take advantage of the many self-promotion and networking opportunities
that Facebook offers its members.
79. Time for Facebook?: This author tries to figure out why Facebook, not just e-mail, is a useful tool for
keeping contacts. Readers will also find tips on how to become more savvy at online networking.
80. Make Money with Facebook Applications: Web designers and developers are encouraged to create their
own Facebook applications as an on-the-side moneymaking project.
81. Using Facebook for Business: A Real Life Example: The analysis of a real-life Facebook marketing strategy
will help other small-business owners determine if a similar technique is right for their company.
82. Facebook Platform: This page includes "everything you need to get started building a Facebook
Application." Ready, set, design!
83. Facebook, a Marketer's Friend: This article from The Wall Street Journal tracks a small-business owner and
her lucrative, profitable adventures with Facebook marketing.
84. Five Ways Small Business Can Benefit from Social Media/Networking Sites: Small-business owners will
find ways to use Facebook to meet their unique marketing needs.
The Danger of Facebook
Before you invest all of your company's hard-earned marketing budget into Facebook advertising, check out
these guides that discuss some of the negative challenges you might encounter.

85. Why Facebook Is Not a Viable Marketing Platform: Blogger Muhammad Saleem considers the reasons why
Facebook marketing isn't always a good idea. From lack of focus to lack of visibility, he argues that there
are several reasons to avoid this strategy.
86. Facebook Grooming Us for Intrusive Marketing?: A blog at CNET suggests that Facebook's cozy
relationship with advertisers treads on the dangerous concept of intrusive marketing.
87. Facebook Marketing Stunt Backfires: This article reveals how careless marketing tactics can lead to
controversial, shady ad campaigns and bad public relations.
88. Five Things That Could Kill Facebook: From inbox contamination to application noise, learn how not to
overdo your Facebook activity.
89. A Failed Facebook Marketing Campaign: Discover why Wal-Mart Stores Inc.'s Facebook marketing
campaign wasn't a success, and what your company can learn from its mistakes.
90. Facebook's New Ads: If You're a Good Person, Why Should You Want Privacy?: Can advertising on
Facebook backfire? This article thinks that it can, if members are annoyed that big businesses prey on
social- networking sites just to spy on their consumers.
91. Facebook Beacon: A Cautionary Tale About New-Media Monopolies: This article condemns certain
Facebook marketing opportunities like Beacon by calling the technique "a classic case of overreaching."
Read this post before setting up a Facebook-oriented marketing strategy.
92. Madison Avenue Stampedes Onto Facebook: This video/article combination warns Facebook users against
huge corporations that are "using Facebook ... to exploit the site's functions for their own business-
networking pursuits, personal expression and just plain goofy fun." Make sure you steer clear of these
sketchy techniques if you want to attract new customers via Facebook.
93. Ten Reasons Why Social-Media Marketing Sucks: From undefined goals to all-around randomness, see
why this blogger thinks social-media marketing sucks.
Miscellaneous Resources
These resources provide even more insight into the many ways that advertisers can capitalize on Facebook's

94. Social-Media Marketing in a Nutshell: Dosh Dosh introduces the concept of using social-media sites as
venues for cutting-edge marketing techniques.
95. Facebook is the Marketing Story of '07: According to Influxinsights, "Facebook emerged from college dorms
late in 2006 and then exploded onto the cultural scene in the U.S., U.K. and Canada in 2007." Read the
rest of the article to learn why 2007 was Facebook's year.
96. Facebook Lets Advertisers Reach Members Via Free Apps: To reach customers on a "deeper level," get
tips on utilizing Facebook's many applications.
97. Employers Reach Out to Recruits with Facebook: Besides marketing your business to consumers, why not
market it to fresh recruits? This article shows you how.
98. Inside Facebook: The Facebook Book: This blog provides analyses and excerpts from the book "Inside
Facebook" to help businesses understand what the social-networking trend can do for them.
99. Facebook Members Sell Their Own Ads: Though it's currently against the rules, "more than 1,500
Facebook users have started placing advertisements on their own profile pages." Find out how selling ads
on your profile eventually backfires.
100. Why Your Company Needs to Be on Facebook: Harvard Business School's Conversation Starter site
publishes this article from Forrester's Charlene Li. Check out the many reasons why all companies should
consider joining Facebook.


Posted by Kari Rippetoe Nov 11, 2008

Wow, this is a huge list of resources! Facebook can yield excellent results if used and targeted
properly. I published a case study about a small photography business that has used it successfully
(and Facebook even contacted him for an interview!):

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The Facebook Marketing Toolbox: 100 Tools and Tips to Tap the Face...

Posted by jamie Nov 19, 2008

Very comprehensive resource, nicely done. One element that is overlooked here is having a core
creative idea and value proposition that will appeal to facebook users, whether you're building an
App, Page, or Social Ad. We help our clients like Monster and Turner Broadcast from concept through
development and optimization. Happy to chat with anyone looking to crack the facebook nut.

Posted by yujtikreew Nov 17, 2008

Very nice site. I enjoy your webcam the most. Beautiful scenery! Keep up the great work.

Posted by Bridget Nov 19, 2008

OhMyGosh! Thank you for this excellent list!

Posted by Jodambaccubamp Sep 21, 2008

nice work, brother

Posted by EndlessWormhole Apr 18, 2008

Brilliant, just what I was looking for

Posted by Vasanthi Sridhar Apr 20, 2008

Absolutely incredible!

Posted by Jorge Olson Nov 28, 2008

Wow, great information for WEb 2.0 and Social Networking. Thanks for sharing Jorge Olson

Posted by http://SimpleBigIdeaBusiness.blo Jan 23, 2008

Great collection of toolbox for entrepreneurs.

Posted by Tom Troughton May 7, 2009

I've been scratching my head as to how to use facebook for business. There are great suggestions
here. Thank you! Tom Troughton

Posted by Etienne May 5, 2009

AMAZING... thank you so much for sharing :-D

Posted by sam Mar 21, 2009

Facebook marketing services for companies:

Posted by Radha Kapoor Mar 15, 2009

this is great!! how are young creative professionals using facebook for self-promotion and personal-

Posted by David May 11, 2009

Hi, how do i post skyscrapers are and leaderboard flash advertisements on Facebook?

Posted by FacebookTips Apr 27, 2009

I have never seen so much Facebook related information at one place like this one. I salute you to
provide so much on facebook.

Posted by jonah Apr 30, 2009

facebook rejected every ad I have ever tried to place. help?

Posted by Cat May 14, 2009

Thanks for this post. All you could ever want about facebook in one spot. Love it.

Posted by Greg Feb 8, 2009

Powerfully helpful information. Thank you so much. Greg

Posted by Faiza Apr 3, 2009

Very comprehensive and well compiled. Why don't you add a tweet button? I bet you missed a great
deal on that !

Posted by emarketed Apr 21, 2009

Wow great info!!! thanks for posting this article.

Posted by Maria Reyes-McDavis Jan 29, 2008

Absolutely, awesome and comprehensive list! Thanks! m.

Posted by David Ben-Ariel Jan 13, 2009

I'm still trying to figure out if by posting "notes" my articles are actually being seen or read. I don't
rightly know.

Posted by JSpeyer Jan 31, 2008

Thank you for the great information. Please keep it coming.

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The Facebook Marketing Toolbox: 100 Tools and Tips to Tap the Face...

Posted by Deeralutsourl Sep 28, 2008
thank you, brother

Posted by Prest Jul 29, 2008

Great job, thanks.

Posted by FB Guru Marketing Bot - FREE tra Aug 17, 2008

Be sure to check out the FB Guru Marketing Bot! It allows you to create publish custom Mini and
News Feeds on Facebook and publish them to your entire Friend Network..... These feeds show up
on the first page they see upon logging into Facebook! You can also insert hidden links to affiliate
offers or your websites within the Feeds! And IMAGES! Check out the FB Guru Bot today and learn
how to drive an unlimited amount of FREE traffic to your sites everyday! http://www.Facebook-

Posted by Nick Jag Jul 9, 2008

Excellent list of resources, and almost complete! I have posted some tips as well on my site - Thanks for the great toolbox!

Posted by OurWorldTalks Jul 14, 2008

This is absolutely one of the best list for marketing and businesses.

Posted by Che Sep 16, 2008

Excellent Article! I personally advertise on Facebook. I sell computers online for profit on my website Facebook allowed me to introduce my business in a very simple but non-threatening
way to my closest family and friends. If you would like to see how I use the methods and secrets in
this article to promote my computer reseller business and market my computer repair knowledge. I
even got $100 in free Facebook Ad credits when I got started - see my facebook profile "Sell4Profit"
for more details. -Che Shiva

Posted by Atilla Vekony Sep 12, 2008

Thank you for the valuable resource. Using Facebook has been very successful for our book
publishing company, Wheatmark,

Posted by FoxAdder Feb 4, 2008

Another great Facebook Marketing tool, that you can use to promote your products, and make money
on facebook is - FoxAdder. It's a fast facebook bot & marketing tool which you can use on Facebook.

Posted by Dave Jan 19, 2009

Great resources! I also published an article, Top 10 Tips to Promoting A Facebook Page for Business

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