INTRODUCTION OF CHOCOLATES

3. <ul><li>Chocolate is one of the most popular foods of the

</li></ul><ul><li>world. </li></ul><ul><li>It has been traded internationally for
centuries, </li></ul><ul><li>mostly from the underdeveloped to the developed
</li></ul><ul><li>world. </li></ul><ul><li>Consumption of chocolate specially
DARK </li></ul><ul><li>CHOCOLATE is growing rapidly because of
</li></ul><ul><li>reported health benefits. </li></ul><ul><li>Chocolate has
amazing complexities and levels of </li></ul><ul><li>flavor. </li></ul>
4. <ul><li>The word chocolate entered the English language from Spanish .
</li></ul><ul><li> Chocolate comes from Nahuatl , the language of Aztecs,
from the word xocolatl made up from word xococ meaning sour or bitter , and
:atl meaning water or drink. </li></ul><ul><li>Chocolate is made from beans
derived from the cacao tree. These beans are very bitter, so the cocoa solids and
cocoa butter has sugar added to it. </li></ul>
5. History of Chocolates
6. <ul><li>The origins of chocolate can be traced back to the ancient Maya and
Aztec civilisations in Central America, who first enjoyed 'chocolatl'; a much-prized
spicy drink made from roasted cocoa beans. </li></ul><ul><li>Cocoa beans were
valuable, they were given as gifts on occasions such as a child coming of age and at
religious ceremonies. </li></ul><ul><li>Chocolate comprises a number of raw
and processed foods produced from the seed of the tropical cacao tree. Cacao has
been cultivated for at least three millennia in Mexico, Central and South America,
with its earliest documented use around 1100 BC. </li></ul>
7. Chocolate is created from the cocoa bean. A cacao tree with fruit pods in various
stages of ripening.
8. <ul><li>''Chocolate' (in the form of a luxury drink) was consumed in large
quantities by the Aztecs : the drink was described as 'finely ground, soft, foamy,
reddish, bitter with chilli water, aromatic flowers, vanilla and wild bee honey'.
</li></ul>
9. Chocolate across Europe <ul><li>An Italian traveller, Francesco Carletti , was
the first to break the Spanish monopoly. He had visited Central America and seen
how the Indians prepared the cocoa beans and how they made the drink, and by
1606 chocolate was well established in Italy. </li></ul>
10. A mug of hot chocolate. Chocolate was first drank rather than eaten .
11. <ul><li>The secret of chocolate was taken to France in 1615.
</li></ul><ul><li>The French court enthusiastically adopted this new exotic drink,
which was considered to have medicinal benefits as well as being a nourishing food.

Gradually the custom of drinking chocolate spread across Europe, reaching England
in the 1650s. </li></ul>Drinking Chocolate
12. First chocolate eating <ul><li>Up until this point all chocolate recipes were
based on plain </li></ul><ul><li>chocolate . </li></ul><ul><li>It was an
English doctor, Sir </li></ul><ul><li>Hans Sloane, who - after
</li></ul><ul><li>travelling in South America - </li></ul><ul><li>focused on
cocoa and food </li></ul><ul><li>values, bringing a milk
</li></ul><ul><li>chocolate recipe back to England. </li></ul><ul><li>The
original Cadbury Milk Chocolate </li></ul><ul><li>was prepared to his recipe.
</li></ul>
13. <ul><li>By early in the 18th century, the price of chocolate had dropped so
many people outside of the wealthy class could enjoy it. </li></ul><ul><li>During
this era, chocolate houses became as popular in England as coffee houses. In fact,
there were chocolate houses that catered to only certain types of clientele such as
politicians, gamblers, and the literati. </li></ul><ul><li>One interesting fact
about chocolate in England was that the Quakers participated in this business very
heavily. One reason was that the Quakers hoped to persuade the poor to give up
drinking alcohol in favor of the healthier chocolate drink. </li></ul>
14. Types of chocolate Dark chocolate Sweet chocolate Milk chocolate White
chocolate
15. Types of Chocolates <ul><li>Several types of chocolate can be
distinguished . </li></ul><ul><li>Dark chocolate : Pure, unsweetened chocolate
contains primarily cocoa solids and cocoa butter in varying proportions.
</li></ul><ul><li>Much of the chocolate consumed today is in the form of sweet
chocolate , combining chocolate with sugar. </li></ul><ul><li>Milk chocolate is
sweet chocolate that additionally contains milk powder or condensed milk.
</li></ul><ul><li>White chocolate contains cocoa butter, sugar, and milk but no
cocoa solids. </li></ul>
16. The Chocolate Industry
17. Who are the main manufacturers of chocolate in the world? <ul><li>Candy
Industry publishes an annual list of the top 100 global confectionery companies,
ranking them by total sales. </li></ul><ul><li>The table in next slide is an extract
from this list giving the top ten global confectionery companies that manufacture
some form of chocolate by total confectionery sales value in 2005. </li></ul>
18. Reference: Candy Industry, January 2006 1,239 Ezaki Glico Co 1,427 Barry
Callebaut AG 1,673 Lindt & Sprngli 1,693 Meiji Seika Kaisha Ltd. 2,250 Kraft Foods
Inc. 4,881 Hershey Foods Corp. 5,580 Ferrero SpA 7,973 Nestl SA 8,126 Cadbury
Schweppes PLC 9,546 Mars Inc Total Sales 2005 US$millions Company

19. Fair Trade cocoa and chocolate <ul><li>Fair Trade is a trading partnership,
based on dialogue, transparency and respect, that seeks greater equity in
international trade. </li></ul><ul><li>Fair Trade certified producer organizations
must comply with a number of requirements, related to social, economic and
environmental developments. </li></ul><ul><li>The essential characteristic of
Fair Trade cocoa is that producer organizations receive a higher price for their cocoa
beans. </li></ul>
20. <ul><li>Fair Trade premium for standard quality cocoa is US$ 150 per tonne.
The minimum price for Fair Trade standard quality cocoa, including the premium, is
US$ 1,750 per tonne. </li></ul><ul><li>Presently, cocoa sold with the Fair Trade
label still captures a very low share of the cocoa market (0.1%). </li></ul>Cocoa
beans
21. Manufacturers of chocolate <ul><li>Many chocolate manufacturers have
created products from chocolate bars to fudge , hoping to attract more consumers
with each creation. </li></ul><ul><li>The Hershey Company and Mars have
become the largest manufacturers in the world. </li></ul>
22. <ul><li>The Hershey Company , known for their Hershey bar , Hershey's kisses
and Reese's Peanut Butter Cups , is the largest chocolate manufacturer in North
America. </li></ul>
23. <ul><li>Mars, Incorporated , one of the </li></ul><ul><li>largest privately
owned U.S. </li></ul><ul><li>corporations , is a worldwide
</li></ul><ul><li>manufacturer of confectionery </li></ul><ul><li>and other
food products. </li></ul>Mars is most famous for its eponymous Mars Bar , as well
as other confectionery such as Milky Way , M&M's , Twix , Skittles and Snickers .
24. <ul><li>Other significant players include </li></ul><ul><li>Cadbury ,
Nestl , Kraft Foods and Lindt . </li></ul>Kraft foods
25. <ul><li>The graphs show the chief cocoa-producing countries.
</li></ul><ul><li>Where Chocolate Comes From(Percentage of World Cocoa Bean
Production) </li></ul><ul><li>Ivory Coast 40- 45% </li></ul><ul><li>Ghana
16% </li></ul><ul><li>Indonesia 15% </li></ul><ul><li>Brazil 6%
</li></ul><ul><li>Nigeria 5% </li></ul><ul><li>Cameroon 5%
</li></ul><ul><li>Equador 3% </li></ul><ul><li>Rest of the world 5-10%
</li></ul>
27. Swiss Chocolates <ul><li>Recent statistics from Swiss Chocolate Industrial
Federation show that the total sales revenue from Chocolate made a historical
record of 1.466 billion Swiss francs in 2005, with an increase of 7.5% compared with
the previous year. </li></ul><ul><li>Lindt and Kraft Foods Chocolates are the
examples of Swiss Chocolates. </li></ul>

28. Belgian Chocolates

29. Chocolate Consumption Per Person By Country <ul><li>Germany 11.12
kilograms of chocolate per person (up </li></ul><ul><li>7.8% from 2002)
</li></ul><ul><li>Belgium 11.03 kgs (up 24.2%)
</li></ul><ul><li>Switzerland 10.74 kgs (down 1.7%)
</li></ul><ul><li>United Kingdom 10.22 kgs (up 2%)
</li></ul><ul><li>Austria 9.43 kgs (up 18.3%) </li></ul><ul><li>Norway
8.53 kgs (up 3.1%) </li></ul><ul><li>Denmark 7.74 kgs (down 16.3%)
</li></ul><ul><li>France 6.78 kgs (down 2.6%) </li></ul>
30. <ul><li>Finland 6.77 kgs (up 3.7%) </li></ul><ul><li>Sweden 6.76 kgs
(down 17.1%) </li></ul><ul><li>United States 5.58 kgs (up 4.1%)
</li></ul><ul><li>Australia 5.31 kgs (up 22.1%) </li></ul><ul><li>Italy
4.26 kgs (up 8.1%) </li></ul><ul><li>Canada 3.90 kgs (no change)
</li></ul><ul><li>Poland 3.67 kgs (up 11.2%). </li></ul>
31. Gourmet Chocolate Gifts <ul><li>Premium gourmet chocolate represents over
40% of the chocolate consumed in the United Kingdom, Europes largest chocolate
market. </li></ul><ul><li>Germany is the second-largest chocolate products
market in Europe. Boxed chocolates and moulded chocolate sales account for some
55% of the German markets total value. </li></ul><ul><li>France is Europes
third-largest chocolate market, Ferrero accounts for about 50% of the Italian
chocolate market. </li></ul>
32. Global Sales <ul><li>Global chocolate sales are: </li></ul><ul><li>27% for
chocolate-covered snack bars . </li></ul><ul><li>23% for solid moulded bars .
</li></ul><ul><li>20% for boxed chocolates often sold as gifts.
</li></ul><ul><li>14% of global chocolate sales are for bagged or boxed products
like M&Ms . </li></ul><ul><li>11% for seasonal theme items like chocolate Easter
eggs . </li></ul><ul><li>3% for chocolate with toys . </li></ul><ul><li>2% for
regional chocolate specialties . </li></ul>
33. Effects of Chocolate <ul><li>Chocolate affects us both negatively and
positively. </li></ul><ul><li>Chocolate contains more than 300 chemicals, and
has been the subject of a number of studies by universities and other scientific
organizations. </li></ul>
34. Advantages of Chocolates <ul><li>It is common perception that chocolate is a
mood elevator. </li></ul><ul><li>Some people, when they are sad or depressed,
experience a craving for chocolate. On eating chocolate they report that their mood
is elevated and they feel better. </li></ul><ul><li>This elevation in mood is
temporary though and when this effect wears off, they again revert to their previous
state of mind. </li></ul>

35. <ul><li>There are many health benefits that are attributed to chocolates. It is
good for the heart. </li></ul><ul><li>It increases the responsiveness of blood
vessels which is useful for preventing heart disease. </li></ul><ul><li>It also
increases glucose tolerance. Chocolate also contains some substances which have
an anti oxidant effect. This is helpful in preventing cancer. </li></ul>
36. <ul><li>Eating chocolates increases the brain activities and increases the heart
beat rate than any other thing. </li></ul><ul><li>Caffeine , which increases
resistance to fatigue, intellectual activity, and watchfulness.
</li></ul><ul><li>Endorphins , natural opiates that are released by the brain in
increased amounts when eating chocolate, thereby elevating one's mood and
reducing pain. </li></ul>
37. Dark Chocolate Versus Milk Chocolate <ul><li>Dark chocolate contains more
cacao and less sugar than milk chocolate. It follows that any health benefits would
be more pronounced in dark chocolate. </li></ul><ul><li>Dark chocolate is
allowed on the </li></ul><ul><li>popular Montaignac diet while
</li></ul><ul><li>milk chocolate is not. </li></ul>
38. Disadvantages of Chocolates <ul><li>Chocolate is reported to cause headache,
obesity, rectal itching, heart burn and emotional problems like irritability, confusion,
anger and depression. </li></ul><ul><li>There are more than 350 chemicals in
chocolate. Some of these are believed to cause allergic reactions.
</li></ul><ul><li>Eating chocolate can also give rise to a feeling of anxiety.
</li></ul>
39. <ul><li>The addictive property of chocolate is also well documented.
</li></ul><ul><li>This is evidenced by the fact that some people, when trying to
give up alcohol, depend on chocolate to satisfy their cravings.
</li></ul><ul><li>This drug-like property is attributed to caffeine and magnesium
that are present in chocolate. The presence of caffeine and magnesium can
contribute to a feeling of craving for chocolate. </li></ul>
40. <ul><li>One ounce of chocolate contains 20 mg of caffeine.
</li></ul><ul><li>Researches on the effects of caffeine have reported that
caffeine can cause problems in sleep, restlessness, irritability, heartburn and
anxiety. </li></ul><ul><li>Withdrawal from caffeine causes fatigue and
headaches. </li></ul>
41. <ul><li>Tyramine is another amino acid present in chocolate.
</li></ul><ul><li>Though it is not certain whether any significant amount of
tyramine reaches the brain, yet it is known that it causes blood vessels to expand
and contract causing dull headaches. </li></ul>
43. Is Chocolate A Health Food? <ul><li>Cacao, the source of chocolate, contains
antibacterial agents that fight tooth decay. Of course, this is counteracted by the

high sugar content of milk chocolate. </li></ul><ul><li>The smell of chocolate

may increase theta brain waves, resulting in relaxation. </li></ul><ul><li>The
cocoa butter in chocolate contains oleic acid, a mono-unsaturated fat which may
raise good cholesterol. </li></ul><ul><li>Chocolate increases antioxidant levels in
the blood </li></ul>
44. <ul><li>Chocolate contains phenyl ethylamine, a mild mood elevator.
</li></ul><ul><li>Men who eat chocolate live a year longer than those who don't.
</li></ul><ul><li>The flavanoids in chocolate may help keep blood vessels
elastic. </li></ul><ul><li>Mexican healers use chocolate to treat bronchitis and
insect bites. </li></ul>
45. Myths about chocolate <ul><li>There are many myths and half-truths about
the </li></ul><ul><li>effects of chocolate on the human body.
</li></ul><ul><li>Studies show that chocolate is not a causative factor in acne.
</li></ul><ul><li>Cacao contains the stimulants caffeine and bromine, but in
such small quantities that they don't cause nervous excitability.
</li></ul><ul><li>Chocolate is not addictive. </li></ul>
46. <ul><li>Chocolate contains stearic acid, a neutral fat which doesn't raise bad
cholesterol. </li></ul><ul><li>Chocolate doesn't make you 'high'. You'd need to
eat a huge quantity (about 25 pounds at one sitting) to feel any noticeable effect.
</li></ul><ul><li>Drinking a cup of hot chocolate before
</li></ul><ul><li>meals may actually diminish appetite. </li></ul>
47. 10 facts about chocolate <ul><li>Chocolate is lower in caffeine than tea, coffee
and coca cola. A one ounce bar of chocolate contains about 6mg of caffeine,
whereas a five ounce cup of regular coffee contains over 40mg.
</li></ul><ul><li>Chocolate was regarded as an aphrodisiac by Aztec Indians.
</li></ul><ul><li>Chocolate contains antioxidants which may help prevent cancer
and heart disease. </li></ul>
48. <ul><li>Chocolate is the favourite flavour in the United States Of America.
</li></ul><ul><li>The shelf life of a bar of chocolate is approximately one year.
</li></ul><ul><li>In 1842 Cadbury's in England created the worlds first chocolate
bar. </li></ul><ul><li>The Swiss eat the most chocolate. The average person eats
19lbs a year. </li></ul>
49. <ul><li>Chocolate contain theobromine, which is a mild relative of caffeine and
magnesium. This chemical is found in some tranquilisers. Because coffee also
contains caffeine, it both picks you up and calms you down. </li></ul><ul><li>It is
widely believed that chocolate consumption releases a chemical into your body very
similar to what is produced when you are in love. </li></ul><ul><li>Chocolate
manufacturers use 20% of the worlds peanuts and 40% of the worlds almonds.
</li></ul>

50. This report will help: <ul><li>Marketing Managers identify market opportunities
and develop targeted promotion plans for chocolate. </li></ul><ul><li>Research
and development professionals stay on top of competitor initiatives and explore
demand for products in the chocolate arena. </li></ul><ul><li>Advertising
agencies working with clients in the food industry understand the product buyer to
develop messages and images that compel consumers to purchase these products.
</li></ul><ul><li>Business development executives understand the dynamics of
the market and identify possible partnerships. </li></ul><ul><li>Information and
research center librarians provide market researchers, brand and product managers
and other colleagues with the vital information they need to do their jobs more
effectively. </li></ul>
51. Thank You

Business Plan Program

The Business Plan for Chocolatiers Program is an intensive, part-time program in
developing a business plan delivered 100% online over a one-month period at the

end of the Professional Chocolatier Program. During the program, students focus
each week on a different section of the plan: management, marketing, operations
and finance using the knowledge and research you learned during the Professional
Chocolatier Program. Committing to a business plan forces you to do your homework and
focus on what you know and don't know about your business. This practical curriculum
covers all the elements of a business plan while at the same time focusing on those issues
of importance to a chocolatier. The curriculum touches on all chocolatier business models
selling through the following sales channels: retail, wholesale, Internet and/or
events/markets.

Understanding entrepreneurship

Understand the issues and challenges of entrepreneurship.

Chart the steps to actually starting your business and develop milestones.

Prepare for the financial and management obligations you'll incur over the
course of opening your business.

The business plan and management

Review the importance of having a good, realistic business plan.

Understand the options for structuring your business legally.

Develop a comprehensive management plan.

The marketing plan

Develop your own unique selling proposition that differentiates you from
your competitors.

Communicate your vision succinctly to your target market.

Build a strong business model around your most important sales channel.

The operations plan

Finalize your location and facilities, including legal obligations and financing.

Navigate health codes and licensing.

Realistically estimate expenditures on labor, ingredients, equipment and

packaging.

The financial plan

Understand the financial obligations that you are taking on in the business.

Project your income and profit into the future, based on your research and
assumptions.

Develop a realistic cash-flow projection and a break-even analysis so you can

track your business day by day.