Godrej Consumer Products Ltd.

Candidate
Profile Offered
Work Experience

Ankit Vohra
Marketing- Social Media Strategy for Godrej Nupur
23 months, 16 days- Deloitte

Pre Process
Application form
(Y/N)
If Yes, questions

(To be mentioned in bullet points)

Y
1. Breaking the ice
The questions in this section were mainly in the form of an
ice breaker. Candidates were asked personal questions like:

Introductory: Name & Nicknames given by friends

Contact information: email id & Phone No.

Internship area that you are interested in applying for :

Languages you speak fluently :

Competitive exam that you took to get admission into

MBA Program :

Performance in the above mentioned exam (Percentile

or score as applicable)

2. What makes you tick?

These set of questions mainly asked the candidates about
their hobbies and likes. The questions were:

I am passionate about :

My favorite books/movies/music :

My favorite communities (websites/blog etc) :

3. On a more personal note
To know the candidate better, this was another set of
informal questions. Candidates were asked to answer any 5
of the following questions in not more than 25 words each:

Everything you should know about me (in 3 words):

My most embarrassing moment :

My weirdest dream :

2 things I would want to change about myself :

The most difficult feedback I have ever received and why

:

A book, picture, movie or something I read that really

inspired me :

My (read: you and not the rest of the world) wish list for
2020 :

What Godrej and I have in common :

4. Bedhadak Bolo
The last set of questions, again informal ones, was
interestingly not supposed to be answered by the
candidate, rather his/her close friend (not someone he/she
has met in the last 2 months):

My friends name is :

We met while :

Contact information about the friend asking his/her

email id & Phone No :

Then started questions to be filled out by the friend in not
more than 25 words each.

I would like my friend to start :

I would like my friend to stop :

I would like my friend to continue :

End of Application Form

In addition to this application form, candidates were also asked

to introduce themselves in an innovative, out of the box kind of
manner for instance in the form of a video clip.
Candidates short listing depended on both, the responses in
application form and the task of introducing yourself in an
Psychometric test
(Y/N)
Written Test (Y/N)
Written test
details
Interview Rounds

innovative way.
N
N
NA
1

Process (GD + PI)

GD Topics

(To be mentioned in bullet points)

There was no GD

Instead of a GD, the shortlisted candidates were asked to perform a

group task

Groups of 8 were formed and they were assigned different verticals

in a firm and asked to recruit among 50 people, whose photographs
were given to them

It was majorly a task involving application of Game Theory

Profile Sector
Specific questions

HR Based

General Questions

What do you understand about FMCG?

Which Profile would you prefer- G.C.P.L (Godrej Consumer Products
Limited) or G.P.L (Godrej Properties Limited)?
What would a marketer do in GCPL?
Further grilling questions on GCPL.
Since the interviewers were exhausted after interviewing candidates
the whole day, he was asked to start by telling something very
funny or unique about himself
What have you done in the field of creativity during your
engineering?
What are your hobbies?
Was asked about marketing basics
Was asked to do an STP analysis of a tie and give the complete
marketing plan
In extension to the above task, he was asked to do STP analysis of a
specifically blue colored tie
Was asked to highlight the differences between the two STP
analyses

How did you prepare for the Interview Process? How much according to you was relevant?

Read everything about Godrej and its products

Prepared two video clips as part of the task of introducing himself in an innovative way
Prepared two promotional video clips each for Godrej Expert Hair Color & Godrej Air
(Room Freshener) along with two more friends
These videos were shown to Nisa Godrej (Executive Director, Godrej Consumer Products
Limited) & Vivek Gambhir (M.D., Godrej Consumer Products Limited) when they visited
MDI Campus
They liked these videos a lot
Brushed up marketing concepts studied in the first term

Why do you think, you were selected?

Was already noticed by the panelists because of the promotional videos he had
prepared
In the group task, was noticed well enough by the panelists as had taken up initiatives
as a moderator and tried to control things when they were going out of control
Was well prepared on basic concepts of Marketing