Beruflich Dokumente
Kultur Dokumente
Dear Reader,
In this issue we’ve focused on the importance of planning mercializing this product may be challenging due to the phyto-
and having an excellent logistic strategy. In our experience, sanitary and quality requirements that must be met, mango
these two aspects are quite relevant when determining the trading can be a very rewarding activity, financially speaking.
profitability of fruit and vegetables exporting companies, es- Mexico has ideal climate and soil conditions to produce man-
pecially due to the nature of such products. goes, as well as marketing platforms that are internationally
popular, such as the Central de Abasto of Mexico, City. Its enor-
Logistic implies that your merchandise gets fresh and right mous facilities hold all kinds of quality produce vendors that
on time to your client’s hands; but this concept involves a sell their products locally and throughout the world.
series of activities and standards that must be met in order
to fulfill your final goal. Thus, upgrading your processes to The fruit and vegetable trading industry seems to be more
have the best logistics possible, equals success. attractive every day, and we are very proud to be part of it.
At AgroExpansión, we also work to meet the highest editorial
Another interesting topic we explore on this edition is the standards and we aim to continue being your most helpful
chance of broadening your commercial opportunities by ex- source of information regarding decision making, business
porting globally demanded fruits, like mangoes. Although com- contacts, promotion, and market update.
Sincerely,
Upgrading
your processes
equals success
staff
General Director
Alberto E. Peña Pedraza
Commercial Director
Adriana Elizondo Villarreal
Translation
Diana Margarita Morales V.
Contributors
Jorge Fonseca
Leonardo Ortega
Wendy McManus
Lic. Fernando Ruiz Huarte
Ing. Juan Nevero
Lic. Raymundo Collins Flores
Eva Enriqueta Vallejo
Radko Tishavsky
Daniela Elizondo Treviño
Laura Elizondo Escobar
Print run
Luis A. Elizondo
Redaction and Style
Martha Hernández
SPECIA. Creatividad Escrita
www.creatividadescrita.com
Editorial Design
BMazul
www.bmazul.com
Art Director
Beba Mier
Design
Cinthia Castañeda Fernández
Cover Photography
iStockPhoto
Photography
Shutterstock
sxc.hu
Subscriptions
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+52 (81) 8850-3830. Monterrey, NL,
México.
ventas@agro-expansion.com
www.agro-expansion.com
AgroExpansión Import Export. Quarterly journal of in-
ternational trade in fruits and vegetables. Editor of the
publication: Adriana Lucero Elizondo Villarreal. All Rights
Reserved.Circulation: 5,000 copies. Distribution Mexico:
Monterrey, Guadalajara, Mexico City, Michoacan, Vera-
cruz, Sinaloa and Baja California. Distribution USA: Texas,
California, Chicago, NY, Atlanta and Florida. AgroExpansión
considers its sources as reliable and verifies their content
the best way possible, however, there may be errors in the
accuracy of the data so it is up to the reader. Book Number
by the National Institute of Copyright in tramit. Address in
Mexico: Hermosillo# 3312-A Col. Mitras Centro, Monte-
rrey, N.L.CP 64460. Printed in Mexico on March 2010.
Printed by Impresos Artegraf S.A. de C.V. Privada Artemio
Elizondo 1034, Parque Industrial ELICAN, Apodaca, N.L. CP
66603. Distribution in Mexico by SEPOMEX,Ocampo # 500
Pte Col. Centro. Monterrey, N.L. CP 64000. Distribution in
U.S. by USPS, 620 E. Pecan Blvd, McAllen, TX 78501.
index
Opportunities
6. PACA: The Safe Way to Business
8. National Mango Board: The Place to Be!
12. Packaging: More than Just Appearance
Getting there
16. Total Control: How Logistics can Impact your
Success
Face to face
21. Mango: Taste it, love it!
Getting there
26. Mexico on its Way to International Success
30. High Quality Required
Global window
32. Food safety: Why Everybody Talks About It
34. Journal of a Successful Trade
37. The Great Business of Natural Harmony
Agroevents
40. Events Calendar, May-July
Semillero
42. Directory
OPPORTUNITIES
PACA:
THE SAFE WAY TO BUSINESS
When it comes to importing fresh fruits and vegetables, United States may be
a strict market, but it also has effective regulations that protect the best
interests of all the commercial parties.
I
n order to promote fair trade, the One on the main purposes of the PACA
USDA created the Perishable is to avoid commercial disputes; accor-
Agricultural Commodities Act ding to their statements, the best
(PACA) License: a document way to do this is by assuring that the
that certifies commercial agreements participants use and understand co-
between producers, wholesalers, re- mmon terms, such as the FOB (Free
tailers, truckers, and food service firms On Board) Incoterm 2000®, since
(including commission merchants or this kind of sale is the only one that
brokers, in some cases) who buy or sell provides a “warranty of suitable ship-
more than 2 thousand pounds of pro- ping condition”; this assures the buy-
duce in any given day. er that the produce will be received
without abnormal deterioration, even
The PACA encourages the participants if the merchandise exceeds the limit
of the selling-buying process to act by of defects established in the US
the law, meeting the contract clauses Grade Standards when it reaches its
according to the established quality destination, understanding that some
and ethical standards; PACA also works damage may be caused during the
as a regulator to solve any dispute that shipping process. But if, for example,
may occur during the commercial inter- a load of mangoes over exceeds the
national activities. defect limit, it means that the mer-
chandise was highly defective from
A PACA license gives buyers more the beginning and the normal dete-
confidence on the seller, as it gua- rioration process of the shipping only
rantees that its owner is on the best made it worse; in cases when ship-
disposition to fulfill the contractual ping conditions are not normal -for
obligations and has no intention example, when there’s not enough
of committing fraudulent activities ventilation or the temperature is very
during the trading process. hot- the warranty doesn’t apply, so the
buyer must pay the shipper and deal
Currently, the PACA license fee is of
the problem with the carrier.
approximately $550 USD per year: a
worthy investment that can give you The PACA uses other important con-
peace of mind and open many doors cepts such as “Good Delivery” to des-
for your products. cribe the arrival of the merchandise
at the contract destination in suitable
as the misrepresentations (by word, act, contract terms, performing or analy-
label, etc.) of any perishable agricultural zing inspection results, or any other
product received, shipped, sold, or of- guidance that may help them solve
fered to be sold internationally. USDA is commercial disputes.
deeply concerned about these matters
since they violate the law and constitute It also protects suppliers from lack of
a non-fair trading practice. payments by customers who suddenly
go out of business or declare bank-
As we mentioned on early editions, ruptcy; the PACA gives such parties
shipping conditions; “Delivered” is prompt payment is extremely important the opportunity to be eligible for a spe-
used when produce has to be shipped for North Americans; the PACA clearly cial trust protection, which gives them
at the market specified in the contract, states that the failure to pay timely for a much a better chance to recover
free of transportation charges; “Open” the purchased fruits and vegetables their money.
refers to a sale in which the price has translates on unfair practices, and vio-
lates the agreements established in In general terms, PACA is a “universal
not been settled. There are many other
this USDA act. For example, according trading code” that helps the leading
interesting terms that help parties ne-
to PACA, a prompt pay is the one done players of international commerce
gotiate under common concepts. The
by produce buyers within 10 days from communicate, understand, and act
PACA also describes express and im-
the day the merchandise was accepted. according to their own responsibili-
plied responsibilities which simplify the
ties, improving business practices,
process and make the operation much
Among other services, the PACA repre- and leading your company towards
clearer for traders.
sentatives offer total support to traders global success.
This act also pays special attention to who have problems getting their pay-
misbranding issues, describing them ment from buyers; they can also provide
them with assistance on interpreting
OPPORTUNITIES
consumers at first Celebrate The host from Food Network’s Simply Delicioso will share
taste Summer
with Ingrid
some of her favorite mango recipes for a TV segment that will
appear throughout the summer, and she will teach viewers
Hoffman about selection, ripening, and cutting of mangoes.
base page at mango.org and click on Mangoes will be featured on a full-page, full-color newspaper
the link to download the form. Once Full-Color article, which will be published in the food sections of major
they fill out, sign, and return the form to Newspaper daily newspapers across the country during the Spring and
us, their information will be included”, Feature Summer months; the article is expected to be seen by 8 mi-
says Ortega. llion readers.
When asked about their perspective The NMB will be working with retailers across the country to
on Mexican mangoes, the members of Retail set up effective promotions for mangoes, which will impact
the NMB state that they’re clearly well Promotions
the Mexican mango season.
accepted, considering that this coun-
try provides about 60% of the mango
volume that comes into the U.S. “In New materials will be available to educate shoppers about ye-
terms of increasing the volume, the llow-skinned mangos and green-skinned mangos. These were
New POS
focus must be on quality. Consumers developed in response to retailers who commented that when
Materials
may take a chance and buy a mango the mangos aren’t red, their sales drop off.
for the first time, but if the mango is
not excellent quality, they will not buy
again”, McManus comments. Since the NBM’s budget is too small to effectively buy con-
sumer advertising for a program that has to promote mangos
Regarding the Work Plan for Mexican Consumer year-round and across the country, they will continue working
results from
Mango Preclearance Program, the with the consumer media, since in 2009, such messages
2009
NBM agrees that the Mexican Mango reached consumers over 393 million times…something ex-
industry has done a great job mee- tremely cost-effective.
ting the APHIS requirements, which
has allowed them to become the main
mango exporting country to U.S. “The
import value of the Mango Mexican In- The National Mango Board is not
dustry, from 1993 to 2008, has grown only a great source of decision-
approximately 70%”, they inform. making information, but the place
to be if you want to be updated and
“Mangoes are extremely versatile. in contact with everyone that is
They are fabulous eaten as a snack or part of this exquisite industry!
side, but they also combine well in re-
d
oa r
packaging:
More than just appearance
BY JORGE M. FONSECA
total control:
How logistics can impact your success
Logistics play a lead role on international tr ade, especially when it comes to
agricultur al products. It’s a concept that involves everything regarding tr ans-
portation or fleet, the delivery of the merchandise at the agreed place, credit
management, and final payment.
Some of the primary elements of international trade logistics and the
aspects that have a direct impact on them are:
Thus, to have an efficient logistic sys- customers? Can you afford investing
tem you also have to get involved on on a warehouse that is located abroad
global finances, or at least, acknow- and near big commercial chains in or-
ledge and keep updated of the eco- der to reach those clients? Is your cus-
nomic highlights of the country you’re toms broker really helping you?
exporting to.
Fast forward the process
Controlling your com-
Other leading players in international
pany’s logistic can…
trade logistics are freight forwarders.
●●Increase the quality of your pro- Since transportation is the most sig-
ducts and the service you provide to nificant expense of this process,
your buyers exporters should not only analyze
every alternative carefully, but also try
●●Minimize shrinkages and stock to keep a history that allows them to
anticipate shipping requirements and
●●Reduce operation costs
combine new options: Can you hire a
●●Provide high recovery potential slower mode of transportation in order
to reduce your costs?
●●Defer asset investments
Another recommended action for ex- A forwarding company can provide you
porters is to thoroughly analyze the dis- with an array of services that facilitate
tribution channel of their product: Have
you chosen the best way to get to your
supply chain management as well as Some of the ways of
help you solve issues in a more eco- having presence on your
nomic and efficient manner. But, be- client’s country are…
fore you hire one, look around, ask for
A) Through correspondents: this is a
quotes and –if possible- recommenda-
friendly and convenient relationship
tions of the diverse options; choose the
between two parties of different com-
one with better costs and more exper-
panies and countries, in order to gather
tise on the handling of your products.
important information that can facili-
Foreign Affairs tate decision-making in every way.
5 Commercialization of products
Effective logistics include every step of
the supply chain: suppliers, warehouses,
Correct refund handling for
transport, distribution, retailers and 6
customers. returned merchandise
e) By extension: The exporter’s com- f) By association: A new company is Help from an outer-
pany installs an office or a warehouse created in the importing country, with source
on the commercial partner’s country, the exporter’s support and local capital
You want your product to reach its
but it doesn’t function as a new com- in order to distribute the products.
destination timely, at best quality, and
pany, just as a subsidiary. Such action
Foreign extension on the importing coun- with minimal risk…have you conside-
demands a greater investment, but it
try is a great asset that must be evaluated red hiring outsourcing support? An
also gives the exporter total control of
by new or existing producers. experienced company can advise you
trading logistics. This can mean hiring
on the best and most economic ways
extension workers from the product’s
Whether you’re starting your busi- to get your product from your loading
destination country, who can assist
ness or you’re a consolidated ex- dock, (by truck, ocean, rail, parcel, air
farmers and producers in improving
porter, we suggest you ask yourself: or intermodal transportation) through
their activities through applied scien-
inspection, onto local transport, and to
ce and enhanced productivity.
●●AmI using the best transport your customer.
mode?
These companies usually have experts
●●How much does it cost? who know how to get through unfore-
seen contingencies. Some of them pro-
●●How do I know this is the most vide integrated transportation manage-
appropriate vendor for me? ment and trade solutions that prevent
Have you ●●Who is helping me manage my custom delays as well as fines and pe-
nalties. They can also “clear your view”
operations?
considered hiring by helping you calculate accurate total
●●DoI need to lower costs? If so, landed costs and lower other adminis-
outsourcing what are my options? trative and logistic expenses. Investing
support? ●●Should I hire an outsourcing
on logistics, either by outsourcing com-
panies or internally, is a crucial step that
logistics company? can give you peace of mind, but most
importantly, a win-win negotiation which
translates into commercial success.
FACE TO FACE
mango:
taste it,
love it!
Fresh, sweet, and delicious: mangoes repre-
sent an irresistible commercial opportunity
for producers all over the world. This
tropical fruit offers exquisite options and
is very attr active to final consumers. A
mango’s weight can vary from 4 ounces to 3
pounds; they were first cultivated in India
which nowadays is their largest producer,
along with countries like China, Mexico,
Pakistan, Indonesia and Br azil.
O
f the various forms in which
this exotic fruit can be eaten,
there’s one gaining extreme
popularity among North American
consumers: processed mango. The
imports of this product have been in-
creasing over the past years in the Uni-
ted States and seem to have a bright
future, especially due to loyal ethnic
markets like Asians and Hispanic Ame-
ricans. Imports to Europe, North Ame-
rica, the Middle East, and Japan have
grown enormously in the past years
due to popular demand. International
trade of mangoes is dominated by red
varieties, such as Tommy Atkins and
Kent, since their color and texture is
more appealing to final consumers and
they’re also more resistant to transport
and handling. However, global markets
have been gradually opening to yellow
and green varieties, which are smaller
but sweeter.
consumer’s senses.
most important United States is the main mango im-
porter, with 285,000 tons per year,
agricultural product which represent 40.75% of the global
for exportation after purchases. Unfortunately, due to regu-
lations and restrictions, Mexico only
banana and orange exports –annually- 202 thousand of
its 1.7 million tons of mango to this
country. Producers must be certified
in order to export mangoes to the US,
United States is the Although United States
is the biggest mango
first mango importer, importer, this fruit is
gaining popularity all
with 255,000 tons over the world.
per year
41
Belgium (2.79%) and Singapore (2.62%).
Tommy
Good for you!
According to a USDA study, the varie-
ties of mangoes imported to the United countries that import mangoes
States offer consumers a new natural
source of beta carotene, vitamin C, and Unspecified
more vitamin A than most fruits.
24.04
2.62 Singapore
Strong roots… Although United States Belgium 2.79
3.82 United Kingdom
is the biggest mango Germany 4.04
Mangoes can be grown on a wide range importer, this fruit is 4.41 Malaysia
of soil types, from light sandy loams gaining popularity all
France 5.3
5.61 China-Hong Kong
to red clay soils. Deep, rich, and well over the world. Arabic 6.6
Emirates
drained soils with a pH of 5.5 to 7.5
provide the best fruit quality. Mangoes
40.75 United States
Mangos Scientific Classification
Kingdom Plantae
Division Angiospermae
Class Magnoliopsida
Mangoes are native
to southern Asia
Order Sapindales but quickly spread
to eastern Asia
and eastern Africa.
Family Anacardiaceae Nowdays, they are
harvested on many
countries around the
Genus Mangifera
globe.
Species Indica
The flesh of a mango
is juicy and holds a
Origin South and Southeast Asia pleasant flavored
fruit; its fibers tend to
be more pronounced
when harvested
are best adapted to hot, dry areas (24 Flavor, all year round! with hard water and
to 27 degrees Celsius) that receive less chemical fertilizers.
Mangoes are available almost every sea-
than 60 inches of rainfall annually, in
son, but especially between February and
order to prevent anthracnose disease,
August. Brazil, Peru, and Venezuela are
although supplemental irrigation is de-
major suppliers during winter, while Mexi-
sirable for highest yields. During the
co, India, and the Philippines produce
flowering period, dry weather works
them during spring and summer.
best for the production of these fruits,
which mature three to five months af-
Mexican Mango Season:
ter flowers start to blossom. The trees
should be protected from strong winds Haden: March-May
that can damage the flowers, although Kent: June-September
they must not be shaded.
Keith: June- September
Harvested and selected mangoes are
most commonly packed on 9 pound Tommy Atkins: March- July
cardboard boxes, either foldable or Ataulfo: February-June
telescopic; each box holds from 7 to 26
Marketing specialists suggest retailers
mangoes, organized on a single level,
place most fragrant ripe mangoes in
and protected with wrappers or cross-
large, visible displays, so that their aro-
bars. They can also be covered with
ma can capture the consumer’s senses.
a special wax coating. Mangoes’ best
They can also be shown sliced with chili
ripe is achieved at room temperature,
for the clients to taste and include tips
especially if they’re placed near other
on their labels or signs, such as “How to
ethylene-producing fruits. Their shelf
tell if a mango is ripe?”…this can also
life is from 7 to 14 days on a minimum
help them acknowledge that mangoes
temperature of 12.7 degrees Celsius.
can be ripe, even if they’re green.
Mango, raw
Nutritional value per 100g (3.5 oz)
Energy 272 kJ (65 kcal)
Carbohydrates 17.00 g
Sugars 14.8 g
Mexican
farmers and
producers
must work as a
team from the
beginning
Finally, Ruiz states that exporters must Mexico is a rich country on natural re- Source:
have deep knowledge about every step sources; its international economic
Interview with Lic. Fernando Ruiz Huarte,
of the supply chain, especially about development depends on the govern- Technical Director, COMCE (Consejo Em-
the distribution of such merchandise. ment’s support towards financial pro- presarial Mexicano de Comercio Exterior,
Inversión y Tecnología A.C.) www.comce.
He highlights the importance of having grams and technology, as well as on org.mx
a local representative on the United the ability of people to work together in
States that can “move” your product order to provide this competed market
while it’s fresh, help you solve any issues with the best quality products.
that may come, and provide your clients
good service and follow up.
GETTING THERE
High Quality
required
The growth on Mexican man-
goes’ popularity can be a plus
when it comes to international
tr ade and br and positioning,
but exporting this fruit re-
quires a special effort.
The program must be performed under USDA justifies these standards under
the supervision of the United States the premise that the damages that the
department of Agriculture, Animal and Mexican fruit fly and other of the Anas-
Plant Health Inspection International trepha complex cause on mangoes can
Service officials (APHIS IS); as for Mexi- be really harmful for human health and
can mango producers and packers, contaminate other fruits. This is why
their official representative for this pro- any mango that may show the presence
cess is Empacadoras de Mango de Ex- of this insect must be placed on qua-
portación A.C. (EMEX). rantine and treated through hot water
immersion to kill pests. Such process
Only 11.6% of the
Mexican mango
production reaches The standards in Phytosanitary measure No. 5 assure that such fruits are not
only ripe and tasty, but free from any harmful germs, insects of bacteria.
the North American
customers
As for logistic purposes, USDA’s docu- their facilities must be equipped with
ment pays special attention on the automatic sizers, two temperature sen-
treatment of wood-packing materials, sors –minimum- per tank in the batch
explaining they can be easily contami- system, and at least ten sensors in the
nated, and therefore must meet Inter- continuous system. Besides, producers
national Standard for Phytosanitary must provide in advance, all of the ne-
Measures No. 15 and be stamped with cessary funding for the treatment and
certification seal. preclearance activities.
must be performed in a special isola- What is International The silver lining is that North American
ted area within the producer’s facilities. Standard for Phytosani- consumers now have more confidence
tary Measure No. 15? on the fact that they’re buying the best
Some people argue that this kind of of the best when it comes to Mexican
immersion affects the fruits’ quality; in A rule that describes the measures that mangoes. These standards assure that
order to preserve the mangoes’ fresh- are approved and that may be applied such fruits are not only ripe and tasty,
ness and avoid premature ripeness to wood packaging material by all coun- but free from any harmful germs, in-
after going through the hot water pro- tries to practically eliminate the risk for sects, or bacteria, which may result on
cess, experts from mango.org reco- most quarantine pests and significantly legal issues and losses. Meeting the
mmend applying effective cooling tech- reduce the risk from a number of other program requirements is a must and
niques, such as immediate sanitized pests that may be associated with that will help exporting companies establish
hydro-cooling at 21-22 degrees Celsius material. themselves as high quality mango pro-
for approximately 30 minutes, depen- ducers.
ding on the size of the fruit; they also These measures include Heat Treatment
suggest packaging the products imme- and Methyl bromide (MB) fumigation. FAO, 2003. The complete document can be
diately after cooling, and keeping accu- found at www.bpi.da.gov.ph
rate temperature control on the whole The fulfillment of the standards of this
handling and transport process. document represent an important in-
vestment for mango exporters, since
GLOBAL WINDOW
Food safety:
why everyone talks about it
by Ing. Juan Nevero
If you have something to do with the carry a minor risk, but they are not exempt. Despite all the
production and handling of fruits and efforts to create procedures that guarantee food’s safety, we
still have a long way to go.
vegetables, you obviously know about
food safety. But, what is it really about? It’s very common to hear the terms “food security” and
“food safety” indistinctively, which is why it’s important to
First of all, this issue is a common concern; it’s our right as
establish the difference between them. According to the
consumers to demand safe and quality food and beverages.
FAO (Food and Agriculture Organization), “Food security
The truth is that such demands aren’t always fulfilled. Food-
exists when all people, at all times, have physical and
transmitted diseases represent a big public health problem
economic access to sufficient, safe, and nutritious food
that carries consequences that impact the countries and
that meets their dietary needs and food preferences
regions on different levels. Evidently, developed countries
for an active and healthy life.” Food safety, on the other
hand, refers to the quality of the products, and the
assurance that they will cause no harm to the consu-
mers. It’s also worth noticing that safety is a component –
the most important one- of food quality. It’s now established
that “food security” and “food safety” have different denota- Each of the
tions, and that they are directly connected.
actors in the
For practical reasons and in order to establish effective pro-
cedures to guarantee food safety, all damages are classified
marketing chain
in 3 types of hazards -biological, chemical, and physical- must follow
which have been mostly listed and identified. In many cases,
critical experiences in which people have been harmed or the right
worse, due to the consumption of specific agents have been
detonators to such acknowledgements. On the other hand,
procedures
all cases of excessive or deficient food consumption, as to ensure and
well as a poor balance of nutrients, and eating certain pro-
ducts against medical advice, are excluded. Allergens have
mantain food
attracted exceptional attention to the field of food safety; safety
someone who is allergic to a specific aliment must be able to
identify all of the products that contain such ingredient. Fur-
thermore, there are other factors involved in the level of risk
in consumption. For example, raw food represents a higher
risk, given the biological hazards implicated (like microor-
ganisms.) It all adds up to a task no less than complicated. A
clever analysis becomes necessary, based on scientific facts and principles. “Risk analysis” is a term keyed by the Ha-
zard Analysis and Critical Control Points System (HACCP)
that requires the compliance of Good Manufacturing Prac-
tices (GMP), another important term in this context.
There is evidence that pollution and possible causes of The law that governs the food safety guidelines is that of pre-
illness or death can occur at any stage, from the farm to
vention. That’s why each of the actors in the marketing chain
the table.
–from primary producers to consumers- must follow the right
procedures to ensure and maintain food safety. The popu-
lar complaint among producers and food handlers is “why
worrying so much about food safety, if ultimately the consu-
mers themselves do not wash their hands and get sick for
reasons that have nothing to do with it?” Regarding this as-
pect, there is evidence that pollution and possible causes
of illness or death can occur at any stage, from the farm to
the table.
Journal of
A SUCCESSFUL TRADE
It’s the biggest terminal market –not only in Latin America- but in the whole
world: the Centr al de Abasto of Mexico City starts working at 2:00AM, when
trucks arrive unloading their fresh fruits and vegetables and setting their pri-
ces according to the supply-demand guidelines.
W
holesale starts at approximately 3:00AM
by containers, closed trucks, and harvests.
Those producers who have a warehouse
will continue selling throughout the day;
restaurant owners, small and medium merchants, super-
market workers…they all walk through the colorful aisles,
searching for the perfect food selection.
Source:
Interview with Eng. Raymundo Collins Flores, Director and General
Manager of Central de Abasto of Mexico City
GLOBAL WINDOW
W
hen choosing between spending their money ecological product.
Switching to
an organic on medical bills, or in a safe agricultural pro-
system requires duct, we’ll find that many consumers will pick The main concern among organic pro-
important the second option; this market is willing to pay a little ex- ducers is keeping the product’s quality,
changes tra in exchange of the guarantee of clean, nutritious, and even at the expense of quantity.
regarding
chemical-free food.
agricultural They are well aware that humans are
practices and
Here lays a very interesting business opportunity to all or- part of a living chain: diseased, unba-
demands
new thinking ganic-food producers and exporters: US organic market is lanced soil translates into diseased
schemes. the largest in the world in terms of consumption, but its plants; the consumption of these plants
production capacity is below this important demand. by animals and human beings repre-
sents potential risks to our health, cau-
Switching from a conventional production system to sing chronic, degenerative diseases.
an organic system requires important changes re-
garding agricultural practices, input, handling, dea-
ling with operators and workers: it demands new
thinking schemes.
Organic farms often use multiple crops, combining se- haps the most important one consists
veral different types of plants in a single plot; this way, on transforming your own life, to live in
the smell of some scented plants repels insects and harmony with nature.
prevents pests, avoiding the use of agrochemicals.
Organic production and export is an ex-
Traditional milk producers use antibiotics; organic produ- cellent business advantage, because
cers resolve this problem using homeopathic solutions that it responds directly to the consumers’
have proved to be quite satisfactory. demand… people who are willing to re-
ward the efforts of producing and mar-
Those who decide to switch from a traditional production keting healthy and chemical-free ve-
system, to an organic one, should know that the transition getables, meat, eggs, milk, and several
might take up to two or even three years. This will give time other products.
to the soil and animals to re-establish their balance; pro-
duction might slow down during the first stages. Harmonizing with nature is definitely
a great plus, and an excellent invest-
After you get certified as an official organic producer, you ment that will benefit your pocket,
will see a huge window of business opportunities, but per- and your quality of life.
www.agro-expansion.com
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