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Binding
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Hardbound covered with cloth
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Project, level and year
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Citation Manual
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Harvard (Appendix F)
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Appendix - A
TITLE
Font:
Size:
Spine
- level
5 cm
blank
space
24 bold CAPS
18 bold CAPS
16 bold
18 bold
TITLE OF THE
PROJECT
STUDENTS NAME
1
Department of _________
1
The Inner title would be the same, plus:
i)
Statement of Submission:
Submission in partial fulfilment of the requirement for the degree of
Commonwealth of Learning EMBA/EMPA at the Department of Business
Administration, Faculty of Social Sciences, Allama Iqbal Open University,
Islamabad.
ii)
Supervisors Name
(iii) Month, Year
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Appendix - B
Font:
16 bold CAPS
Chapter Headings
14 bold CAPS
Headings
Sub-headings
14 bold
Text
12
Alignment
Justified or Indented
Spacing
Double
Paraphrasing
Either indent or dont but consistent
(Do not italicize or underline the headings of sub-headings.)
Size:
CHAPTER 2
LITERATURE REVIEW
2.1
OVERVIEW
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Appendix - C
ATTESTATION OF AUTHORSHIP
I,
Roll
Registration No.
No.____________________
Signature
Name:
Programme:
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Appendix D
at
Supervisor
_________________________
Name
Date: _________________
50
Appendix E
ABSTRACT
The researcher in this thesis intended to study the effects of advertisements on Consumers
behaviour and tried to identify the components in the advertisements that affect the
consumer behaviour.
Advertisements are messages that inform us about different things. We daily watch
numerous advertisements of consumer goods, places, services, hotels, books, food, clothes
etc. They provide the path to a company so that it can bring it offering into limelight.
Advertisement is everywhere in our daily life. When we pick newspaper we can see it there,
if we tune into a radio we can hear advertisement there, if we switch on the TV we can watch
the advertisement there as well. If we are on a drive we can notice huge billboards along the
road side. Ads are not just to glitter and glamour; they in fact carry intended messages,
which directly or indirectly work as persuasive communication.
In first chapter titled Introduction of Report shows the basic information about the project
such a background of the study, purpose of study, statement of the problem, research
question and delimitations.
The second chapter titled the Literature Review describes theories, historical background,
categories, functioning and types of advertising, also a brief introduction and history of
Proctor and Gamble (The Organization).
The third chapter includes research methodology, research design, sampling and data
collection.
The fourth chapter includes the data analysis and its interpretation.
The fifth chapter is composed of the findings, conclusions and recommendations.
At the end of the report bibliography and appendices are included.
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CHAPTTER 1
1.1 INTRODUCTION
1.2 BACKGROUND OF THE STUDY
1.3 HISTORICAL BACK GROUND OF STUDY
1.4 CATEGORIES OF ADVERTISING
1.4.1 Immediate Action
1.4.2 Awareness
1.4.3 Image
CHAPTER-2
2.1 LITERATURE REVIEW
2.2 ADVERTISEMENT
2.2.1 Paid Form
2.2.2 Non-Personal Presentation
2.2.3 Ideas, Goods, and Services
2.2.4 An Identified Sponsor
CHAPTER 3
1.1 POPULATION
1.2 SAMPLING TECHNIQUE
1.3 SAMPLE SIZE
1.4 PROBLEM FACED
1.5 USES OF COMPUTER APPLICATION
CHAPTER 4
DATA ANALYSIS AND INTERPRETTATION
4.1 Demographic Information of Respondents
4.1.1 Gender of the Respondents
4.1.2 Cross-tabulation of Gender with Age of Respondents
4.1.3 Cross-tabulation of Gender with Qualification of
Respondents
CHAPTER 5
5.1 FINDINGS
5.2 CONCLUSION
5.3 RECOMMENDATIONS
Bibliography
Appendices
Appendix A
Appendix B
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