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I came to see in my time at IBM that culture isnt just one aspect of the game, it is the game. In
the end, an organization is nothing more than the collective capacity of its people to create
value. (Lou Gerstner, CEO of IBM)
To meet these challenges, Facebook has created conference rooms, has separate buildings,
lots of outdoor roaming space for breaks and has management (even CEO Mark Zuckerberg)
working in the open office space alongside other employees. Its an attempt at a flat
organizational culture using the buildings and space itself to promote a sense of equality
among the competition.
Takeaway: When your company depends on new hires who excel in a competitive field,
your company culture and any associated perks will likely be the tipping point for
applicants. You must stand out from other companies vying for attention.