S. K.

SOMAIYA COLLEGE OF
ARTS, SCIENCE & COMMERCE
AUROBINDO
Personal Details

Full Name: _________________________________________

ID No. of the Learner: ________________________________
Roll No.: ____________________________________________
Name of the Course: ___________________________________
Class: _______________________________________________
Division: _____________________________________________
Sem.: ________________________________________________
Name of the Subject:___________________________________
Name of the Faculty: __________________________________

S. K. SOMAIYA COLLEGE OF
ARTS, SCIENCE & COMMERCE
AUROBINDO
CERTIFICATE
I_______________________________________________________________
_______________hereby certify that Mr. / Ms.
________________________________________________________________
___ student of S.K.Somaiya College of Arts, Science & Commerce has
completed project on ________________________
________________________________________________________________
___ in the academic year___________________________
____________________________________________. The information
submitted is true and original to the best of my knowledge.
Signature of
Project Faculty

DECLARATION
I,__________________________________________________________from
______course______Class_________________Division_________________
Roll No._________________________student of S.K. Somaiya College of
Arts, Science & Commerce hereby declare that I have completed this
project on ______________________________________in the
Academic Year ___________________________________________. The
information submitted by me is true and original to the best of my
knowledge.

Signature of the Student

A PROJECT ON
Factors influencing investment decisions in Mutual Funds"

Submitted By
Khushbu Bhanushali

T.Y. BBI Sem-VI

(2015-2016)
Project Guide
Prof. Shruti Chavarkar

Affiliated to University of Mumbai

S.K.SOMAIYA COLLEGE OF ARTS, SCIENCE AND
COMMERCE
AURBINDO, VIDYANAGAR
VIDYAVIHAR [EAST]. MUMBAI-400077
ACKNOWLEDGEMENT

I, Khushbu Bhanushali, would take this opportunity to thank the University of

Mumbai for providing me an opportunity to study on a project on A Brief

Study on Hindustan Unilever Limited This has been a huge learning

experience for me.
With great pleasure I take this opportunity to acknowledge people who have
made this project work possible.
First of all I would sincerely like to express my gratitude towards my Project
Guide Prof. Arun Dubey for having shown so much flexibility, guidance as
well as supporting me in all possible ways whenever I needed help. I am
thankful for the motivation provided by my Project Guide throughout and
helped me to understand the topic in a very effective and easy manner.
I would also like to thank the Principal Dr. Sangeeta Kohli and other teaching
faculties of the college, my colleagues, Library staff and other people for
providing their help as and when required to complete this project.
I acknowledge my indebtedness and express my great appreciation to all people
behind this work.

Signature of the Student

`DECLARATION

I, Khushbu Bhanushali, a student of S.K.Somaiya College of Arts, Science

and Commerce in T.Y.B.Com. (Banking & Insurance) in Semester V hereby
declare that I have completed this Project on Banking in ___________________
as per the requirements of University of Mumbai as a part of the curriculum of
B.Com. (Banking & Insurance) course and this project has not been submitted
to any other university or Institute for the award of any degree, diploma etc. The
information is submitted by me is true and original to the best of my knowledge.

Date:

Signature of the Student

INDEX

EXECUTIVE SUMMARY

Hindustan Unilever Limited is the Indian arm of the Anglo-Dutch company

Unilever. Both Unilever and HUL have established themselves well in the Fast
Moving Consumer Goods (FMCG) category. In India, the company offers many
households brands like, Dove,Lifebuoy, Lipton,Lux, Pepsodent, Ponds, Rexona,
Sunsilk, Surf, Vaseline etc. Some of its efforts were also rewarded when four of
HUL brands found place in the Top 10 brands list for the year 2008 published
in The Economic Times.
Unilever was a result of the merger between the Dutch margarine company,
Margarine Unie, and the British soap-maker, Lever Brothers, way back in 1930.
For 70 years, Unilever was the undisputed market leader but now faces tough
competition from Proctor & Gamble and Colgate-Palmolive.
HUL is also known for its strong distribution network in India. In order to
further strengthen its distribution in the rural areas and to empower the local
women, HUL launched a project Shakti in 2000 in a district in Andhra Pradesh.
The idea behind this project was to create women entrepreneurs and provide
them with micro-credit and training in enterprise management, which would
enable them to create self-help groups and become direct-to-home distributors of
HUL products. Today Shakti is present across 80,000 villages in 15 states and is
helping many underprivileged women earn their livelihood.

INTRODUCTION
Hindustan Unilever Limited (abbreviated to HUL), formerly Hindustan Lever
Limited, is INDIAs largest consumer products company and was formed in 1933
as Lever Brothers India Limited. It is currently headquartered in Mumbai, India
and its 41,000 employees are headed by Harish Manwani, the non-executive
chairman of the board. HUL is the market leader in Indian products such as tea,
soaps, detergents, as its products have become daily household name in India.
The Anglo-Dutch company Unilever owns a majority stake in Hindustan
Unilever Limited.
The company was renamed in late June 2007 as "Hindustan Unilever Limited".
Some of its brands include Kwality Wall's ice cream, Lifebuoy, Lux, Breeze,
Liril, Rexona, Hamam, Moti soaps, Pureit Water Purifier, Lipton tea, Brooke
Bond tea, Bru Coffee, Pepsodent and Close Up toothpaste and brushes, and Surf,
Rin and Wheel laundry detergents, Kissan squashes and jams, Annapurna salt
and atta, Pond's talcs and creams, Vaseline lotions, Fair & Lovely creams,
Lakme beauty products, Clinic Plus, Clinic All Clear, Sunsilk and Dove
shampoos, Vim dish wash, Ala bleach and Domex disinfectant,Rexona,Modern
Bread and Axe deospray.HUL has produced many business leaders for corporate
India. It is referred to as a CEO Factory' in the Indian press for the same
reasons. Its leadership building potential was recognized when it was ranked
4th in the Hewiit Global Leadership Survey 2007 with only GE, P&G and Nokia
ranking ahead of HUL in the ability to produce leaders with such regularity
Today, HUL is one of Indias largest exporters of branded Fast Moving
Consumer Goods. It has been recognized by the Government of India as a
Golden SuperStarTradingHouse.
Over time HUL has developed into a viable & competitive sourcing base for
Unilever world wide in Home and Personal Care & Foods & Beverages category

of products. HUL is also a global marketing arm for select licensed Unilever
brands and also works on building categories with core country advantage such
as brandedbasmatirice.
HUL Exports offers high level of service with flexibility and responsiveness
thorough out the supply chain. It has a dedicated organization structure to
support this endeavor and this has helped in growth of these businesses in
particular. Intrinsic cost competitiveness in the end to end Supply chain with
appropriate technology and competitive capital investment operations while
delivering best in class quality enables HUL to position itself as a key sourcing
hub for Unilever and also become a preferred partner for Global customers in
categories we operate.
HULs key focus in the exports business is on two broad categories. It is a
sourcing base for Unilever brands in Home & Personal Care (HPC) and Food
and Beverages (F&B) for supplies to other Unilever companies. It also focuses
on becoming a preferred supplier to both non-Unilever and Unilever clients in
three categories in which India, as a country, has competitive advantage
Branded Rice, Marine Products and Castor and its Derivatives. HUL enjoys
international recognition within Unilever and outside for its quality, reliability
and speed of customer service.
HUL's Exports geography comprises, at present, countries in Europe, Asia,
Middle East, Africa, Australia, and North America etc.

HULs products touches two out of three Indian everyday

Reach 80% Households
Direct Coverage of 1mln outlets
2000 Suppliers and Associates
71 Manufacturing locations
15000 Employees

 1100 managers
Shelf availability 84% outlets in India

INNOVATION