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Funding
Till date, InMobi has received 6 rounds of funding with 6 investors.
Major investors are Softbank Capital, Kleiner Perkins Caufield &
Byers, Sharpelo Ventures, Plaris Partners, Mumbai Angels and
Tenenbaum Capital Partners..InMobi received $220.6 million
funded by Mumbai Angels. In July 2010, it received 20 million
funding from Kleiner Perkins Caufield & Byers. In September
2011, it received a $200 million funding from Softbank. In 2014, it
got an additional $5 million in funding from Softbank.
Challenges faced
It has been 6 years since InMobi entered the market. Now it has
become one of the most successful mobile advertising
organizations. But its journey was not at all easy. Since starting, it
has faced a lot of hindrances. One of the biggest challenges that
InMobi faced was at the time when it started as a SMS based
search platform. It had lackluster and could not cope up with the
challenges faced. Hence, it had to move to another sphere, which
was mobile advertising. It was a small and young organization
with little processes. The management found it tough to run a
Structure of InMobi
1. Flat structure: InMobi has a hybrid flat structure, which is a
mixture of functional and divisional structures. At the
topmost position is the CEO of the company. The whole
organization is then divided into various divisions as
technology, operations, finance, marketing and many others.
These divisions are self-contained and functions that are
important to each product are decentralized to these units.
2. Organic: InMobi has organic type organization where there is
no hierarchy. There is proper and open horizontal
communication and information sharing. Collaborative
teamwork persists. There are quite few rules. Employees
have a lot of freedom and ownership. Disruptive HR
practices prevail. This organization emphasizes on
collaborative teamwork rather than hierarchy.
3. Structural Dimensions: Formalization is low as there are no
written procedures, codes of conduct, job descriptions,
Organize resources
System culture process how they aligned
How recruitment
Cuture what they want and incentive