CONFIDENTIAL.

FOR INTERNAL USE ONLY

Copyright 2015 Veritone, Inc. All rights reserved. CONFIDENTIAL. Trademarks are the property of their respective owners.

3 Big Uglies

OF ADVERTISING

Copyright 2015 Veritone, Inc. All rights reserved. CONFIDENTIAL. Trademarks are the property of their respective owners.

Ugly One
IS ANYONE PAYING
ATTENTION ANYMORE?
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Live TV
Viewership
Source: Nielsen March 2015

down 5.5%
year on year
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Among
18 to 24 year olds

down 16%

Source: Nielsen March 2015

Copyright 2015 Veritone, Inc. All rights reserved. CONFIDENTIAL. Trademarks are the property of their respective owners.

49% of VOD users

skip
through

EVERY

commercial

Source: MediaPost April 2015

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56% of DVR users

skip
through

EVERY

commercial

Copyright 2015 Veritone, Inc. All rights reserved. CONFIDENTIAL. Trademarks are the property of their respective owners.

46% of web video ads

are NEVER
viewed

Source: Google May 2015

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Of unseen ads

76% did not even appear on screen

Source: Google May 2015

Copyright 2015 Veritone, Inc. All rights reserved. CONFIDENTIAL. Trademarks are the property of their respective owners.

More
likely
struck
by
lightening
Source: National Geographic /Ad Age 2014

than click on a
banner ad
Copyright 2015 Veritone, Inc. All rights reserved. CONFIDENTIAL. Trademarks are the property of their respective owners.

Ugly Two
AM I REACHING THEM
AT THE RIGHT TIME?
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5,000+
Advertisement and
brand exposures a
day
Source: Yakelovich 2014

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Only 12 make an
impression.
Source: SJ Insights 2014

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Find the needle

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Thread the
needle
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Ugly Three
WAS MY MESSAGE
EVEN EFFECTIVE?

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Air
checks
done
same
way as
1931

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Average wait time

1-2 Weeks
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Too late:

- Verify
- Replicate whats working
- Adjust messages
- Share Socially
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What is Veritone?
Copyright 2015 Veritone, Inc. All rights reserved. CONFIDENTIAL. Trademarks are the property of their respective owners.

What
Google
does
FOR THE
WRITTEN
WORD
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Veritone does
FOR THE SPOKEN WORD

Weve cracked the code

Copyright 2015 Veritone, Inc. All rights reserved. CONFIDENTIAL. Trademarks are the property of their respective owners.

Not something
everyone can do
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U.S. ISSUED PATENTS

Copyright 2015 Veritone, Inc. All rights reserved. CONFIDENTIAL. Trademarks are the property of their respective owners.

U.S. PENDING PATENTS

Copyright 2015 Veritone, Inc. All rights reserved. CONFIDENTIAL. Trademarks are the property of their respective owners.

FOREIGN PENDING PATENTS

Copyright 2015 Veritone, Inc. All rights reserved. CONFIDENTIAL. Trademarks are the property of their respective owners.

What Does
Veritone Media Do?
Copyright 2015 Veritone, Inc. All rights reserved. CONFIDENTIAL. Trademarks are the property of their respective owners.

Technology +
Data + Creativity
TO CREATE MESSAGING YOU
CANT IGNORE

Copyright 2015 Veritone, Inc. All rights reserved. CONFIDENTIAL. Trademarks are the property of their respective owners.

Native Advertising
THEY CANT TUNE YOU OUT,
IF YOURE ALREADY IN

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and weve
made it

SIMPLE, SCALABLE, TRACKABLE

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Just ask these folks

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Veritone Demo
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Nice. Right?
So how do we start?
Copyright 2015 Veritone, Inc. All rights reserved. CONFIDENTIAL. Trademarks are the property of their respective owners.

Copyright 2015 Veritone, Inc. All rights reserved. CONFIDENTIAL. Trademarks are the property of their respective owners.