Edward (Ned) Herod

Richmond, VA 23229
Phone: (804) 839-4076, Email: nedherod@gmail.com

Summary Profile
Over twenty years in the Agricultural Supply Industry with solid relationships across the value chain. Extensive business
experience in market analysis, budgeting, strategic planning, operations, sales management, team building, and vendor
relations. An excellent team player in both self-directed, or office work environments, with a demonstrated effectiveness
in business development and executing marketing objectives. A strong commitment to continued learning. I am guided
by an insistence upon business professionalism and personal integrity. Directed all aspects of an innovative distribution
business with 4 facilities, 35 employees, 15 sales representatives, and over 300,000 sq. feet of facilities. Successfully
positioning the business for sale.

Areas of Expertise
Distribution Supply-Chain Management
Sales and Marketing
Operations, Logistics, and Procurement
Vendor and Client Speed of Trust
Market Analysis
Budgeting and Accountability

Agriculture and Agronomy

Team Building and Training
Business and Facility Expansion
Industry Leadership and Connections
Word, Excel, PowerPoint

Experience
Turf Asset LLC
Richmond, VA
Owner
(2014 - 2016)
Turf Asset was established to facilitate progressive business relationships between manufacturers of forwardthinking products with like-minded distributors.
The key component of this innovative business concept is the establishment of the industrys first web-based
storefront.
The ultimate goal is to nationally establish the clients brand of products through two-step distribution.
United Fertilizer Technologies
Petersburg, VA
National Sales and Marketing Manager
Cultivate and develop distribution for the Protene brand of nutritional products.
Formulate, manage and implement budgets for UFT.
Develop sales and marketing initiates, while growing distribution by 50%.
Developed goal alignment programs for distribution partners.
Conducted distributer sales representative agronomic training modules.

(2013 2014)

Holganix Biotechnology
Glen Mills, PA
National Business Development Manager
(2012 2013)
Worked with Holganix Biologicals ownership in expanding highly technical and environmentally pro-active
product line.
Established new Holganix distributor partners, and conducted sales training.
Successfully grew distribution in 9 new states.
Successful utilized market analysis and well developed relationships.

Agronomic Business Solutions

Richmond, VA
Founder and Owner
(2006 2014)
Offered an out-source option for municipalities for the care of muni-owned golf courses and athletic fields.
Developed customized pesticide and nutritional programs.
Formulated a sale of the business in 2014.
Herod

Seeds Inc.
Richmond, VA
Owner & President
(1987- 2011)
$12 million regional distributor headquartered in Richmond, VA.
Managed and grew business consistently 12% to 16% per year.
Secured contracts from all major manufacturers of chemicals and fertilizers.
Led the evolution from a general agricultural supply business into a T & O national leader.
Led geographical expansion and opened new distribution facilities in three new markets: Lynchburg,
Washington DC, and Tidewater, VA.
Managed human resources and training, purchasing, logistics, operations, vendor selection and
management, pricing strategy, sales budgets, and marketing strategy.
Successfully negotiated the sale of Herod Seeds to Fisher and Son, Exton PA In 2011.

Honors and Activities

President of the Virginia Turfgrass Foundation from 2003 through 2007. The VTF develops, explores,
and funds research projects for Virginia Tech.
Honored with a lifetime achievement award in 2009 for VTF leadership.
President of Independent Turf and Ornamental Distributors of America (ITODA) from 2007 until 2009.
Developed t h e f i r s t global summit meeting of the T & O industry, bringing together representatives
from every facet of the business, and from around the world.
President of the Virginia Seedsmen Association from 1988 and 1989. Honored with a lifetime
achievement award in 1 994.
Led the initiative to join PrimeraTurf Cooperative in 2006.
Received many Distributor of the Year awards from key suppliers.

Education
Lipscomb University, Nashville, Tennessee
Bachelor of Science Degree in Business Management

References
Available upon request
.

(1980-1984)