Calamansi Vca (Oriental Mindoro)

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Republic of the Philippines!
Department of Agriculture!
Philippine Rural Development Program!

enabling communitiesexpanding opportunities!
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VALUE CHAIN ANALYSIS for

FRESH CALAMANSI !
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in ORIENTAL MINDORO
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CONTENTS!
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CONTENTS!
2!
LIST OF TABLES AND FIGURES!
3!
EXECUTIVE SUMMARY!
5!
SECTION 1. INTRODUCTION!
6!
SECTION 2: OVERVIEW OF THE INDUSTRY!
8!
SECTION 3: NATURE AND STRUCTURE OF THE INDUSTRY!
18!
SECTION 4: MARKETS and MARKET OPPORTUNITIES!
36!
SECTION 5. SUPPORT SERVICES!
45!
SECTION 6: ENABLING ENVIRONMENT!
50!
SECTION 7: CONSTRAINTS & OPPORTUNITIES!
52!
SECTION 8: COMPETITIVENESS DIRECTIONS!
54!
SECTION 9: CONCLUSIONS AND RECOMMENDATIONS!
61!
Annexes!
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LIST OF TABLES AND FIGURES!
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Tables!
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Table 1. Different Product Forms and Applications of Various Parts of the Calamansi Fruit!
Table 2. Top 10 Producers of Citrus Fruits in the World in 2012!
Table 3. Calamansi Volume Of Production, Area Harvested, And Yield In The Philippines
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From 2001 2012!
Table 4. Volume of calamansi production in the Philippines by Region in 2012.!
Table 5. Volume of Calamansi Production in MIMAROPA by Province, in 2012.!
Table 6. Calamansi Volume of Production, Area harvested and Yield, in Oriental Mindoro
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from 2003 2012!
Table 7. Calamansi volume of production, hectarage, and yield by municipality in Oriental
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Mindoro in 2012!
Table 8. Calamansi Nursery Operators in Mindoro and the Corresponding Inventory of
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Budded Seedlings!
Table 9. Differences Between Commercial and Small - Scale Calamansi Farmers in !
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Oriental Mindoro!
Table 10. Differences Between Big and Small Traders for Fresh Calamansi!
Table 11 Differences in the product quality, capacity, and technology used by calamansi
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processors within and outside Oriental Mindoro!
Table 12. Cost and Returns for Calamansi Production During Peak and Lean Season.!
Table 13. 10 - Year Projected Income for 1 Hectare of Calamansi Farm!
Table 14. Cost and Returns for Calamansi Trading!
Table 15. Cost and Returns for Calamansi Retailing!
Table 16. Cost and Returns for Calamansi Processing!
Table 18. Cost Contribution and Sharing of Profits of Actors in the Calamansi Value Chain!
Table 19. Classification of Fresh Calamansi According to Quality as Stated in the PNS!
Table 20. Classification of Fresh Calamansi According to Size as Stated in the PNS!
Table 21. PCAI Quality Standards!
Table 22. Philippine Export of Fresh Calamansi: 2008 - 2012!
Table 23. Volume of Exports, % Shares and Destination of Fresh Calamansi Exports form
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the Philippines from January to October 2013.!
Table 24. Volume of Exports, % Shares and Destination of Calamansi Concentrate !
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Exports form the Philippines.!
Table 25. Volume of Fresh Calamansi shipped-out from the province of Oriental Mindoro
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in MT from 2000 to 2012.!
Table 26. Volume Shipped-Out, Value, And Destination Of Calamansi From Oriental !
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Mindoro In 2012!
Table 27. Farm Gate, Wholesale, and Retail Prices per Kilogram of Fresh Calamansi, !
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2007-2012!
Table 28. Monthly Prices for Calamansi in Oriental Mindoro!
Table 29. List of Financial Service Providers and Corresponding Description of Services.!
Table 30. List of Non-Financial Support Service Providers and the Corresponding !
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Services that they are Offering to the Calamansi Industry!
Table 31. Constraints and Opportunities!
Table 32. Elements of the Competitiveness Vision of the Calamansi Value Chain!
Table 33. Summary of Priority Constraints/Opportunities and Interventions!
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Figures!
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Figure 1. Pictures of Various Processed Calamansi Products from Oriental Mindoro!

Figure 2. Volume of Calamansi Production in the Philippines from 2001 - 2012.!
Figure 3. % Contribution of Top Calamansi Producing Regions in the Philippines.!
Figure 4. Volume of Calamansi Production in Oriental Mindoro from 2003 - 2012.!
Figure 5. Major Destinations of Calamansi from Oriental Mindoro!
Figure 6. The Fresh Calamansi Value Chain in Oriental Mindoro!
Figure 7. The Processed Calamansi Value Chain in Oriental Mindoro!
Figure 8. Interfirm Relations between Traders and Farmers in Oriental Mindoro!
Figure 9. Various Considerations of Buyers when Purchasing Fresh Calamansi !
Figure 10. % Share of Calamansi Exports by Country of Destination for January - October !
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2013.!
Figure 11. Volume of Calamansi Shipments and Percentage to Total Volume of Production !
Figure 12. Illustrations of Competitiveness Visions of Calamansi Industry Stakeholders
Figure 13. Calamansi Powder Sold in Sachets!
Figure 14. Priority Areas for Intervention !
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EXECUTIVE SUMMARY!
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Calamansi is indigenous to the Philippines and is widely cultivated throughout the country. It is an
important agricultural crop for top producer MIMAROPA, as the region supplies 58%, or 102,628
MT of total production in the country. 99% or 101,601 MT of the regions production, comes from
Oriental Mindoro, hence the name given to the province Calamansi King.!
Calamansi production in Oriental Mindoro however, has been declining because of ageing trees,
poor framing practices, and rampant farm conversion. The municipality of Victoria used to have
3,000 hectares of calamansi farms; now only 884 hectares remain. Low price during the peak
season - P 2.50 - 4.00 per kg, down from P 28.00 - 45,00 during the lean season, is among the top
reasons why farmers replace their calamansi trees with rice or other fruit trees.!
Small farmers sell their newly harvested calamansi to traders operating in their barangays or
municipalities, while commercial farmers usually deliver direct to buyers based in the public
markets of Batangas, Divisoria and Pasig. !
Buyers prefer the calamansi of Oriental Mindoro compared to those from Batangas or Nueva Ecija
because it has a thicker rind, stronger taste, longer shelf - life, and resists any weight loss.!
There are 6 calamansi processors operating in Orientla Mindoro, but their combined capacity is
very small - less than 0.02% of total available supply in the province, to provide farmers with a
stable alternative market during the peak season.!
During the stakeholders workshop, the industry stakeholders validated that the priority constraints
of the industry are the lack of supply of good quality seedings, decreasing production of fresh
calamansi, low prices during the peak season, lack of access to service providers, poor farm-tomarket roads, lack of effective inter firm relations, and the poor performance of the processing
segment.!
The industry stakeholders also collectively proposed the following solutions to address the
constraints:!
establishment of calamansi nurseries!

increase calamansi production by expanding hectarage, rehabilitating existing farms, and
improving farm productivity!
engage in off - season production!
improve access to support services by developing community - based providers where
applicable!
targeted construction of Farm - to - Market Roads on priority areas!
improve vertical and horizontal linkages along the chain!
organize calamansi farmers down to the barangay level for collective marketing activities!
upgrading of processing facilities!
It is envisioned that the governments renewed focus on the calamansi industry in Oriental
Mindoro, with the support of the Philippine Rural Development Program, and the active
participation of the private sector in the industry development efforts in the province, the province
will not just solidify its status as the Calamansi King, but it will also allow the predominantly small
holders in the industry, to benefit from improvements in the overall performance and
competitiveness of the calamansi value chain.
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SECTION 1. INTRODUCTION!
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A.
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Background Information and Objectives!
The Philippine Rural Development Program (PRDP) is 6-year program that aims to develop an
inclusive, market - oriented, climate - resilient agri - fishery sector, by strategically investing in
priority value chains.!
PRDP will work with the private sector and the local government in developing rural enterprises,
and in providing key infrastructure, facilities, technology and information that will raise incomes,
productivity, and competitiveness in the countryside.!
MIMAROPA is among the 16 regions where PRDP will be implemented. The region is the top
producer of calamansi in the Philippines, accounting for 5.9% of the total agricultural output of the
region. Oriental Mindoro, one of the five provinces in MIMAROPA, accounts for 99% of total
calamansi production in the region. Using a predefined criteria for suitability, market potential and
number of growers/producers, calamansi was selected from among the regional AFMP
commodities of MIMAROPA as a priority commodity for PRDP.!
PRDP will apply the value chain approach in promoting public - private partnerships in improving
overall competitiveness of focus value chains. It starts by understanding the factors and conditions
where the value chain and its network of enterprises can achieve better performance, as a means
of fostering inclusive growth and reducing poverty. The value chain analysis (VCA) on the priority
commodity will identify investment opportunities that will be covered by the Provincial Commodity
Investment Plan (PCIP). The PCIP will list the various enterprise development, infrastructure and
implementation support sub-projects that will be supported by PRDP.!
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B. Objectives of the VCA!
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The objectives of value chain analysis (VCA) are listed below:!
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C.
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understand end - market opportunities that can spur inclusive growth!

identify key constraints to end - market opportunities!
describe the market chain, the various actors, their functions, and nature of interfirm relations!
formulate interventions to address key constraints and opportunities !
identify investment opportunities that will be the basis of the PCIP!
promote collaboration between the national and local governments, and the private sector!
Methodology!
The value chain framework covering the 5 elements of end markets, inter firm relations, firm
upgrading, support markets, and business enabling environment will be used to study the
calamansi value chain in Oriental Mindoro.!
The value chain analysis is a combination of primary and secondary data gathering, value chain
mapping, analysis of opportunities and constraints, and vetting of findings and interventions with
industry stakeholders. !
The VCA consultant and the team of enumerators gathered secondary data on the calamansi
industry from various sources. Production and trade statistics, and other relevant information were
obtained from various government agencies like the Philippine Statistics Authority (formerly the
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Bureau of Agricultural Statistics), the Plant Quarantine Service, the Department of Agriculture, the
Department of Trade and Industry, and the local government of Oriental Mindoro. Financing
institutions, the academe, non - government organizations (NGOs) and private industry
stakeholders were also consulted whether they have industry reports, industry profiles, progress or
terminal reports, and any other documentation related to the industry being studied.!
Primary data gathering involved doing key informants interviews and focus group discussions
among calamansi farmers, calamansi traders, and calamansi processors to get up-to-date
information on their respective operations, and their views on the status, the performance, and the
observed trends in the calamansi industry. !
Information obtained from the key informants were triangulated with each other, and with available
secondary data. !
A stakeholders workshop was organized to present and validate the VCA findings. It also became
the venue for public and private stakeholders to internalize the forces affecting the industry, and to
look for ways how to collectively address these concerns. The stakeholders workshop is an
important first step towards creating a more cohesive industry.!
During the stakeholders workshop, the industry described the competitiveness vision of the
industry, highlighting which market opportunities will be targeted in the next few years. Constraints
that will prevent the industry from taking advantage of the identified market opportunities was
identified and prioritized. !
Based on the priority opportunities and constraints, the industry stakeholders formulated potential
solutions that will address the constraints, to take advantage of the identified market opportunities.!
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The inputs of the group during the stakeholders workshop was then integrated into the VCA report. !
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SECTION 2: OVERVIEW OF THE INDUSTRY!
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A.
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Product Description!
Calamansi or Philippine Lemon (Citrus madurinces) is indigenous to the Philippines and is

considered a major fruit crop of the country. The plant has wing - like appendages on the leaf
stalks and produces white or purple flowers. The fruit has a spongy or leathery rind and has a
juicy pulp that is divided into sections.!
Calamansi farming was introduced by Batanguenos in Oriental Mindoro in 1961. The agro-climatic
conditions in the province is so suitable for calamansi farming that the province has since been
known as the Calamansi King of the Philippines.!
Calamansi farming is now a major source of income for farmers and traders in 14 towns and 1 city
in Oriental Mindoro. !
The calamansi fruit has an average diameter of 25 - 35 mm and can be produced year - round.
Peak season is between the months of July and October, while lean season is from November to
May. Farmers harvest and sell the fruits in its unripe, green form.!
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Table 1 shows that different applications of the different plants parts of the calamansi.!
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Table 1. Different Product Forms and Applications of Various Parts of the Calamansi Fruit
Fruit Part
Applications
Fruit Rind
Essential Oils!
Pectin!
Biogas
Marmalade!
Herbal Applications
Pulp
Jam!
Juice!
Bleaching Agent!
Cosmetics!
Vinegar!
Powder!
Wine!
Marinade
Flavor Enhancers!
Chasers!
Hair Conditioner!
Deodorant!
Vitamin C!
Disinfectant!
Deodorizer
Leaves
Food Flavoring!
Herbal Medicin
Compost Materials!
Pesticide
Seeds
Planting Materials!
Jelly Spread
Pectin
Stem and Roots
Decorative Crafts!
Firewood
Fence
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The calamansi fruit is rich in Vitamin C. The pulp of the fruit tastes sour, and has been processed
into purees, juices, concentrates and syrups. The juice of the fruit is extracted as a juice drink or
marmalade, condiment or dip sauce, meat & fish tenderizer, which makes it basically a part of
everyday cooking. Juice extraction may be done manually by cutting the fruit open and squeezing
out the juice, or by using a mechanical juice extractor. Honey is commonly added into the extract
as a sweetener and stabilizer. Sweetened calamansi juice is a very popular beverage in the
Philippines.!
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Calamansi powder can now be produced by spray drying. The product has several advantages
over other processed calamansi products. Among them are:!
calamansi powder is of higher value; sold upto P 600 per kg!

ease of transport; lower packaging and transport cost!
ease of storage and longer shelf-life!
wider application since there is no sugar added; healthier option since it is sugar - free
Figure 1. Pictures of Various Processed Calamansi Products from Oriental Mindoro!
Calamansi has many medicinal uses and it can be used to treat itchy scalp, insect bites, freckles,
acnes, pimples, and body odor. It promotes skin whitening and hair growth and it is a major
ingredient in many beauty products. It has both antiangiogenic and antioxidant properties that
builds a strong immune system and help prevent cancer.!
It can also remove stains from clothes or linen. Some cleaning brands list calamansi as one of the
active ingredients in their products.!
The peel of the calamansi fruit is thin and can be easily torn during harvesting. It has a sweet
aroma and could be a rich source of essential oils.!
There are 6 calamansi processors in Oriental Mindoro that produce sweetened calamansi extracts
and juice but they only process less than 0.02% of the available supply of calamansi in the
province.!
The focus of this study therefore, is the fresh calamansi value chain in Oriental Mindoro, to identify
end - market opportunities that can have a positive impact on the industry, particularly the small
calamansi farmers in the province.!
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B. Production Trends!
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1. Global Production!
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Calamansi is indigenous to the Philippines is not generally produced outside the country. The
succeeding table presents production statistics from the Food and Agriculture Organization of the
the United Nations. The production data only shows total production of citrus fruits and does not
present any disaggregated data focusing on calamansi.!
Table 2. Top 10 Producers of Citrus Fruits in the World in 2012!

RANK
COUNTRIES
PRODN (MT)
% SHARE
China
5,571,000
43.4%
China, mainland
5,500,000
42.8%
Nigeria
3,900,000
30.4%
Colombia
765,000
6.0%
India
600,000
4.7%
Guinea
240,000
1.9%
Angola
199,988
1.6%
Syrian Arab Republic
185,000
1.4%
Philippines
178,507
1.4%
10
Mexico
147,000
1.1%
TOTAL
12,840,318
100%
Source: FAO!
The Philippines is currently 9th in the world in terms of volume of citrus production, producing
178,507 MT in 2012, or 1.4% of total global production. Cross referencing FAO and BAS data
revealed that the 178,507 MT of citrus fruits produced by the Philippines in 2012 is composed of
calamansi. !
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2. Domestic Production!
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Figure 2. Volume of Calamansi Production in the Philippines from 2001 - 2012.!
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Figure 2 shows that calamansi production in the Philippines was at its peak in 2005 and 2007,
reaching volumes of production of 200,808 MT and 201,619 MT respectively. Since then,
production steadily declined by an average of 1.6%. !
As shown in Table 3, the Bureau of Agricultural Statistics reports that in 2012, the country
produced only 178,507 MT of calamansi, down by 3,240 MT or 1.8% from the 2001 production of
181,747 MT.!
Despite the increase in the number of bearing trees, production was affected by the decrease in
hectarage and productivity of calamansi farms in the country. In 2012, total area harvested
decreased by 1.5%, or by 314 hectares; the biggest drop since 2001. Productivity was also at its
lowest in the same year. Calamansi farms in the Philippines were only producing an average of
8.6 MT of calamansi per hectare, down 13.8% from its highest yield of 9.9 MT per hectare in 2005.
This is just 49.7% of the ideal yield of 20 MT per hectare per year, produced by healthy, productive
calamansi trees.!
Table 3. Calamansi Volume Of Production, Area Harvested, And Yield In The Philippines
From 2001 2012!
Year
Volume of
Production (MT)
2001
181,747 -
2002
180,999
% Area Harvested
Change
(Ha.)
% No. Bearing
Change
Trees
19,668
-0.4%
19,781
%
Change
8,134,837 0.6%
8,182,385
Yield (MT
per Ha.)
9.2
0.6%
9.2
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Year
Volume of
Production (MT)
% Area Harvested
Change
(Ha.)
% No. Bearing
Change
Trees
%
Change
Yield (MT
per Ha.)
2003
180,923
0.0%
19,947
0.8%
8,273,114
1.1%
9.1
2004
179,020
-1.1%
20,013
0.3%
8,304,134
0.4%
9.0
2005
200,808
12.2%
20,209
1.0%
8,881,381
7.0%
9.9
2006
196,595
-2.1%
20,253
0.2%
8,882,303
0.0%
9.7
2007
201,619
2.6%
20,545
1.4%
9,056,932
2.0%
9.8
2008
199,675
-1.0%
20,956
2.0%
9,216,422
1.8%
9.5
2009
192,187
-3.8%
20,912
-0.2%
9,115,380
-1.1%
9.2
2010
188,341
-2.0%
20,987
0.4%
9,163,050
0.5%
9.0
2011
182,550
-3.1%
21,141
0.7%
9,402,373
2.6%
8.6
2012
178,507
-2.2%
20,827
-1.5%
9,247,414
-1.6%
8.6
Source: Bureau of Agricultural Statistics!
% Contribution of Calamansi Production by Region

Western Visayas!
3.0%
Zamboanga Pen!
3.6%
Others!
9.3%
Cagayan Valley!
3.9%
SOCCSARGEN!
4.0%
Davao Region!
5.0%
MIMAROPA!
57.5%
Central Luzon!
5.8%
Calabarzon!
8.1%
Figure 3. % Contribution of Top Calamansi Producing Regions in the Philippines.!
Ageing trees, conversion of calamansi farms into other farming and commercial activities, and
damage from unfavorable weather have been blamed for the continued decline of calamansi
production in the country. The young calamansi trees which have recently become productive
raised the total number of fruit - bearing trees in the country, but they have yet to reach peak
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production in the next few years, and could not yet offset the declining trend in volume of
production..!
Figure 4 and Table 4 show the volume of calamansi production in the Philippines by region in
2012. MIMAROPA Region is the top producer of calamansi, producing 102,628 MT or 57.5% of
the countrys total production of 178,507MT. CALABARZON, the second highest producer of
calamansi in the country, is a distant second, producing only 14,382 MT or 8.1% of total production
in the Philippines. !
The huge hectarage of calamansi farms, and the highly suitable agro - climatic conditions for
calamansi farming, particularly in Oriental Mindoro, contributed to the strong production
performance of MIMAROPA.!
Table 4 . Volume of calamansi production in the Philippines by Region in 2012.!

Volume of
Production (MT)
% Share
178,507
100%
102,628
57.5%
2 CALABARZON (IV-A)
14,382
8.1%
3 Central Luzon (III)
10,366
5.8%
4 Davao Region (XI)
8,838
5%
5 SOCCSARGEN (XII)
7,120
4%
6 Cagayan Valley (II)
6,896
3.9%
7 Zamboanga Peninsula (IX)
6,341
3.6%
8 Western Visayas (VI)
5,340
3%
9 Caraga (XIII)
4,310
2.4%
10 Ilocos Region (I)
3,370
1.9%
11 Eastern Visayas (VIII)
2,510
1.4%
12 Bicol Region (V)
2,176
1.2%
13 ARMM
1,379
0.8%
14 Northern Mindanao (X)
1,314
0.7%
15 Central Visayas (VII)
1,117
0.6%
420
0.2%
Rank
Region
PHILIPPINES
1 MIMAROPA Region (IV-B)
16 CAR
The succeeding table shows the volume of calamansi production and the corresponding
percentage shares of the different provinces in MIMAROPA Region.!
Table 5 Volume of Calamansi Production in MIMAROPA by Province, in 2012.
MIMAROPA
....Marinduque
2012
% Share
102,628
100%
52
0.1%
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2012
% Share
184
0.2%
101,601
99%
....Palawan
680
0.7%
....Romblon
112
0.1%
....Occidental Mindoro
....Oriental Mindoro
Source: BAS!
Table 5 shows that Oriental Mindoro contributes 99% of the total calamansi production in the
MIMAROPA Region. In 2012, the province produced 101,600 MT of the 102,628 MT of calamansi
produced in the region. Oriental Mindoro is also the top producer of calamansi in the country,
accounting for 56.9% of total production in the Philippines.!
Table 6. Calamansi Volume of Production, Area harvested and Yield, in Oriental Mindoro
from 2003 2012!
Volume of
Area
Year Production % Change Harvested % Change
(MT)
(Ha)
-
7,303
No.
Bearing
Trees
% Change
3,111,385
14.7
Yield!
(MT/Ha)
2003
107,434
2004
108,419
0.9%
7,300
-0.04% 3,094,816
-0.5%
14.9
2005
125,535
15.8%
7,314
0.19% 3,412,095
10.3%
17.2
2006
119,938
-4.5%
7,314
0.00% 3,407,391
-0.1%
16.4
2007
120,250
0.3%
7,315
0.01% 3,425,955
0.5%
16.4
2008
117,280
-2.5%
7,322
0.09% 3,445,512
0.6%
16.0
2009
112,479
-4.1%
7,322
0.00% 3,341,716
-3.0%
15.4
2010
108,658
-3.4%
7,323
0.01% 3,349,297
0.2%
14.8
2011
104,416
-3.9%
7,325
0.03% 3,355,307
0.2%
14.3
2012
101,601
-2.7%
6,995
-4.50% 3,202,166
-4.6%
14.5
Table 6 shows the hectarage for calamansi in the province has declined from 7,303 hectares in
2003 to 6,995 hectares in 2012; a drop of 4.2% or about 308 hectares. This is consistent with the
data from BAS that the inventory of bearing calamansi trees has also declined from a high of 3.445
M bearing trees in 2008 to 3.202 M bearing trees in 2012. !
The same table also shows that the yield of calamansi per hectare in Oriental Mindoro has always
been relatively high, especially in 2008, when productivity was highest at 16.0 MT per hectare.
The favourable afro-climatic conditions of Oriental Mindoro can be credited for the high productivity
of calamansi farms in the province. Average productivity in 2012 has been lower at 14.5 MT per
hectare, but is still 68.8% higher than the national average of 8.6 MT per hectare. The decline in
productivity is mainly due to ageing trees.!
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Figure 4. Volume of Calamansi Production in Oriental Mindoro from 2003 - 2012.!
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As seen from Figure 4, the volume of calamansi production in Oriental Mindoro is declining.
Volume of calamansi production decreased from a high of 125,535 MT in 2005 to 101,601 MT in
2012; a drop of 19.1%.!
According to the 14 municipal agriculture offices of the province, the major factors that contributed
to this declining trend were rapid conversion of calamansi farms into other crops, ageing trees,
market disincentives, pest and disease infestation, and damage from several strong typhoons that
badly hit the province (Reming and Milenyo in 2006, Frank in 2008, etc). These prompted farmers
to shift to other crops like palay, lanzones, rambutan, cacao, mangosteen, and durian among
others. !
Compared to other crops, calamansi farming requires more labor input in pruning, fertilizer and
chemical application and harvesting, and this was a major consideration for farmers to shift to
other farm crops that were less labor - intensive.!
The absence of any government program for the calamansi industry and the strong support
provided by the government for rice farmers, like the construction of shallow tube wells (STW),
also caused the conversion of upto 50% of calamansi farms into rice production.!
Victoria for example, used to have 3,000 hectares of calamansi farms. Now the municipality only
has 884 hectares; a 71% drop in hectarage.!
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Table 7. Calamansi volume of production, hectarage, and yield by municipality in Oriental Mindoro
in 2012!
Rank
Municipality
Number of
Farmers
Hectarage
(Has)
%
Share
Production Volume (MT)

Peak
Lean
Months Months
Victoria
573
884.1
24.7% 7,325.5
Pola
629
799.2
22.3%
652.7
96.6
Naujan
471
446.3
12.5% 3,461.9
Calapan City
238
374.2
10.5%
Socorro
186
319.8
Baco
188
Roxas
Total
Yield (MT
per Ha.)
58.8%
13.1
749.2
3.8%
0.9
371.9
3,833.7
19.6%
8.6
733.3
252.4
985.7
5%
2.6
8.9%
390.3
15
405.3
2.1%
1.3
207.6
5.8%
357.3
102.8
460.1
2.3%
2.2
137
206.8
5.8%
615.9
197.5
813.4
4.1%
3.9
Mansalay
75
94.8
2.6%
108.8
38.9
147.7
0.8%
1.6
Bongabong
54
81
2.3%
163.1
68.7
231.8
1.2%
2.9
10
Pinamalayan
178
54
1.5%
47.8
12.5
60.3
0.3%
1.1
11
San Teodoro
20
48.8
1.4%
45.4
47.9
93.3
0.5%
1.9
12
Gloria
31
48
1.3%
198.2
75.3
273.6
1.4%
5.7
13
Bansud
20
12.9
0.4%
9.9
4.4
14.3
0.1%
1.1
14
Puerto Galera
2.5
0.1%
1.5
2.5
0%
100% 14,111.5 5,497.8 19,609.3
100%
3.4
TOTAL
2,802 3,579.9
4,213 11,538.5
%
Share
Data Source: Office of the Provincial Agriculture (OPAG)!
Table 7 ranks the 14 municipalities of Oriental Mindoro in terms of calamansi production. This data
was obtained from a recent survey conducted by the Office of the Provincial Agriculture.
Information gathered included number of calamansi growers, area harvested, production volume
during peak and lean months, and yield in terms of MT per hectare.!
Victoria is the top calamansi producing municipality of Oriental Mindoro in terms of hectarage,
production volume and average productivity. It produces 7,325.5 MT of calamansi during peak
season, and 4,213 MT during lean season; total production is 11,538.5 MT or 58.8% of the entire
production in the province. Victoria also has the highest average yield for calamansi, reported to
be 13.1 MT per hectare. This is 52.9% higher than the national average of 8.6 MT per hectare.
This municipality used to have more than 3,000 hectares of calamansi farms, but in the recent
years, many farmers in Victoria replaced their ageing calamansi trees with other crops. At present,
there are only 884 hectares of calamansi farms left in Victoria, but this is still 24.7% of total
hectarage in the province. !
The municipality of Pola is second in terms of hectarage, with almost 800 hectares of land planted
with calamansi. This is 22.3% of the total area planted with calamansi in the province. Yield is
estimated to be only 0.9 MT per hectare because many of the calamansi trees in the municipality is
still newly planted and have yet to reach productive age. But in the next few years, the average
yield and the volume of calamansi production in the municipality is expected to increase
significantly.!
Naujan is also a top calamansi producing municipality of the province, producing 3,833.7 MT of
calamansi in 446.3 hectares of farm lands, comprising 19.6% and 12.5% of total calamansi
production and hectarage in the province, respectively.!
16 of 78
Traders claim that Victoria produces the best calamansi in the whole of Oriental Mindoro. And
most of the calamansi they buy during the peak season comes from the municipality of Victoria.
Other municipalities like Naujan and Socorro produce 2nd class calamansi like those coming from
Nueva Ecija. But because of the agro - climatic conditions in Naujan, the municipality is able to
produce calamansi year round.!
Majority or 72% of the 19,609.3 MT of calamansi produced in Oriental Mindoro is harvested during
the peak season, which is on the months of July to October. Lean season is between November to
May.!
The local government of Oriental Mindoro is now aggressively supporting the revival of the
calamansi industry in the province by rehabilitating existing farms, and by expanding the total area
planted with calamansi. In the next few years, it is expected that Oriental Mindoro will eventually
increase its volume of production for calamansi.!
!
!
!
!
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SECTION 3: NATURE AND STRUCTURE OF THE

INDUSTRY!
!
A.
!
Value Chain Mapping!
Metro Manila and Batangas are the two major destinations for calamansi from Oriental Mindoro,
accounting for almost 94% of combined market share. As shows in Figure 5, it is estimated that
81% of the calamansi produced in the province is shipped to Metro Manila public markets,
particularly in Divisoria and Pasig. Traders estimate that 60% of the calamansi that is transported
to Manila, is sold in Divisoria. A small share of 13% is sold in Batanagas, particularly in Tanauan. !
Key informants estimate that only around 2% is retained and sold within Oriental Mindoro, less
than 0.2% of which is processed, while the remaining 4% is sold in various provinces in Luzon and
Visayas.!
!
Figure 5. Major Destinations of Calamansi from Oriental Mindoro!

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!
!
Figure 6. The Fresh Calamansi Value Chain in Oriental Mindoro!
Figure 7. The Processed Calamansi Value Chain in Oriental Mindoro!
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B. Key Players and Functions!
!
!
Input Supply!
!
There are 2 types of input suppliers for the calamansi industry of Oriental Mindoro: plant nursery
operators and agricultural supply stores.!
Table 8 provides details on the 5 calamansi nurseries in the province where farmers can buy the
calamansi seedlings at P 10 - 20 per piece. !
Table 8. Calamansi Nursery Operators in Mindoro and the Corresponding Inventory of

Budded Seedlings!
Location
Roxas
Victoria
Name of Nursery
Owner
Address
No. Stock
Budded
Citrus
CORRINES Garden
Rufino D. Lumbres
San Aquilino
2,000 pcs
JMD Plant Nursery
Jesus M. Dimapilis
Little Tanaun
20,000 pcs
A.B.Escala
Aurelio B. Escala
San Atonio
60,000 pcs
Victory Plant Nursery
Engr. Louie Castillet San Isidro Plant Nursery
Flora Green Plant Nursery Murphy Sanchez
Pakyas
20,000 pcs
3,000 pcs
TOTAL 105,000 pcs

Source: OPAG Oriental Mindoro!
The nursery operators buy one sack of calamandarin seeds for P 500, while some buy it for P 40
per 100 pieces. They use buds coming from their own calamansi trees. The budded seedlings are
ready for selling 10 months after planting the seed of the calamandarin stock. They are able to get
a net income of P 6 per seedling sold.!
The recommended planting distance for calamansi is 4 m x 4 m; one hectare of farm land would
require 625 calamansi seedlings. For farms with exceptionally fertile soils, the recommended
planting distance is 4 x 5 m. But if the farm has a steep contour, the recommended planting
distance is 3 x 3 m. !
The total inventory of budded calamansi seedlings from the 5 nurseries listed in Table 8 is 105,000
pcs. Based on the recommended planting distance, this would only be able to plant 168 hectares
of new calamansi farms, less if some of the seedlings will be used to replace dead or ageing
calamansi trees.!
There are at least 39 agricultural supply stores distributed within Oriental Mindoro, selling fertilizers
and pesticides for calamansi farming. Calamansi farmers in the province can readily buy inorganic
fertilizers, insecticides and fungicides from these stores. Field interviews confirm that access to
fertilisers and pesticides for calamansi farming is not a constraint.!
!
!
Production (Farming)!
!
According to a 2012 survey conducted by the OPAG of Oriental Mindoro, there are around 2,802
calamansi farmers in the province, cultivating a land area of 3,580 hectares of calamansi farm.
The average landholding is calculated to be 1.3 hectares of calamansi farm per farmer. Calamansi
20 of 78
production is predominantly a small - scale farming activity. Majority of the farmers plant calamansi
only on farm boundaries, and they only keep a few number of calamansi trees in their farms.!
The calamansi farmers of Oriental Mindoro generally use inorganic fertilizers like ammonium
sulfate, and various pesticides for calamansi farming. Farmers reported that there are no available
organic or natural pesticides that are effective against the pests and diseases of calamansi. !
72% of the calamansi from Oriental Mindoro is produced during the peak season when prices are
very low. The predominantly small farmers in the province have no capabilities for off - season
calamansi production, and they harvest 90% of their total production during peak season. There
are a few commercial - scale farmers, with landholdings of 30 hectares of calamansi farms, who
were able to invest on irrigation and motorized chemical spraying facilities needed for off - season
calamansi production. These farmers also possess the skills and knowledge to produce calamansi
during the lean months of November to May.!
Calamansi farmers hire harvesters to pick the fruits from the tree, and pack them in baskets. The
harvesters are paid half or 50% of the harvested volume of calamansi during peak season, and
about P 300 per basket during lean season. Fresh calamansi is sold to traders on the same day
as they are harvested.!
Small farmers usually sell to traders directly or through booking agents depending on who offers
the highest price. Upto 2 - 3 booking agents approach the farmers during harvesting to negotiate
for the right to sell the harvest. The farmers are paid COD by the booking agents upon picking up
the newly harvested calamansi.!
On the other hand, commercial calamansi farmers sell their fresh produce directly to wholesalers in
key markets in Batangas, Divisoria, and Pasig, or to the buying stations of the wholesalers in
Oriental Mindoro.!
Farmers deliver their calamansi, unsorted all - in to traders or wholesalers. The buyers sort the
deliveries and set aside the off - spec small and ripe calamansi that is bought at a discounted
price of around 50%. For ex. if regular calamansi is bought at P 35/kg, the off - specs are bought
at P 15-17/kg, by those who clean chicken intestines that are grilled and sold as street food.!
Oriental Mindoro is highly suitable for calamansi farming because the province has evenly
distributed rainfall, and because of its predominantly loam soil type. Based on historical data, the
province was able to produce more than 125,500 MT of calamansi in 2005. Given the right set of
interventions, like increasing area planted with calamansi, rehabilitation of ageing calamansi farms,
and improving farm productivity, the province can restore or surpass its 2005 production levels.!
Table 9 shows the differences and similarities in the farming practices of commercial and small scale calamansi farmers in the province or Oriental Mindoro. Small or backyard farmers are those
cultivating less than 3 hectares of calamansi farms, while commercial farmers are those with at
least 3 hectares of area planted with calamansi.!
!
!
!
!
!
!
!
!
!
!
!
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Table 9. Differences Between Commercial and Small - Scale Calamansi Farmers in Oriental
Mindoro!
Commercial Farmers
Small Farmers
more than 3 hectares
3 hectares below
own the area being farms; leases

other farm lands for expansion for
P 10,000 - P 20,000 per year!
follows recommended farming
practices, particularly on
application of fertilizer and
pesticides!
invests on farm equipment like a
power sprayer!
hire a tractor for land preparation!
for those into off - season
production of calamansi, farmers
apply systemic pesticides.
Failing to spray systemic
pesticides during off - season
production would only result to
5% fruiting rate. Farmers do not
normally apply pesticides during
peak season because the dry
weather would hold pest
population in manageable levels;
80% fruiting rate is normally
achieved during peak season!
adopts recommended planting
density of 4 x 4 m, requiring 625
seedlings per hectare for
monocrop farms, 4 x 5 m planting
distance for farms with fertile
soils and 3 x 3 m planting
distance on sloping farms
may own the small land

area being farmed; may
also just be farm tenants!
use household labor for
various farming activities!
use carabaos for land
preparation !
may hire outside labor
during harvesting!
selectively applies fertilizer
and pesticides based on
availability of cash!
small farmers only keep a
few calamansi trees on their
farms, opting to intercrop or
plant other crops to take
advantage of diversification!
only keeps a few calamansi
trees, usually along farm
boundaries
Peak
5 - 7 MT per hectare
4 MT per hectare
Off Peak
2 - 3 MT per hectare
0.40 MT per hectare
Buyer
Wholesalers in Batangas, Pasig

and Divisoria
Booking agents and traders in

Oriental Mindoro
Transport
Hire trucks, or use their own

vehicles to deliver their calamansi
to Batangas, Divisoria or Pasig
Hire tricycles to deliver their

calamansi to their buyers
within the same municipality.
Land Area
Farming Practices
Productivity
Source: Key Informants Interviews!
!
The following are the common constraints faced by calamansi farmers:!
!
lack of supply of good quality calamansi seedlings!

poor productivity because of pest infestation by molds and insects!
inconsistent quality of harvested calamansi because of poor harvesting practices. Traders
recommend that harvesting must be done selectively to allow smaller fruits to fully develop into
1st class calamansi. This also allows farmers to harvest every 1 - 1.5 weeks, resulting in better
22 of 78
cash flow and income. Harvesting must also be done at 8 - 9 am, when the sun is already up,
there is no more dew, and turgor pressure is already low. This also prevents the after taste that
may build up in calamansi fruits.!
declining volume of production because of ageing or senile trees!
low farm gate prices because of overproduction during peak season. In recent years, farmers
were reported to have just thrown away their calamansi harvests because of very low farm gate
prices, which was around P 2.00 - P 2.50 per kg.!
!
!
Traders!
!
Traders in Oriental Mindoro are generally single proprietors who buy most of their fresh calamansi
stocks from small farmers, since commercial farmers usually sell their harvests directly to
wholesalers in Batangas, Divisoria or Pasig. These traders usually employ around 10 workers for
their operations.!
There is at least 1 trader per barangay in the major calamansi producing municipalities of Oriental
Mindoro. It is estimated that in Victoria, there are around 32 traders operating in the the top
calamansi producing municipality in the province. Some of these traders inherited the business
form their parents and have been operating for more than 30 years.!
Whenever possible, traders check the calamansi farms of their suppliers before harvesting to
estimate the potential volume of calamansi that can be purchased, and to verify that they are at the
right maturity.!
Traders also buy from barangay traders, who are always on the lookout for newly harvested
calamansi. These barangay traders constantly look for farmers with calamansi to sell. They also
keep in close contact with calamansi traders and buying stations to get information on prevailing
buying prices for fresh calamansi. The barangay traders compete with each other in looking for
the buyer offering the highest buying price for the calamansi. The barangay trader who is able to
negotiate and offer the highest price to the farmer gets the right to sell the produce. The barangay
trader charges a 10% commission per basket, or they are paid a fixed fee per of P 100 per kaing,
whichever is higher. There are more calamansi barangay traders operating in farming areas that
are far and difficult to reach because of poor farm to market roads, since they bring the calamansi
to pick up points designated by the calamansi buyer. To be able to secure the calamansi stocks of
these barangay traders, traders have to outbid the others by offering the highest buying price.
Traders pay Cash - on - Delivery (COD).!
Sorting is done for every calamansi delivered by each supplier. Farmers who employed harvesters
who do not follow the recommended harvesting practices experience rejects of up to 20% of their
delivered calamansi. While those who employ conscientious harvesters have no rejects. Part time sorters and workers, that may comprise of working students, are hired during peak season.!
After sorting, the traders pack the calamansi into the wooden baskets that they buy for P 45 - 50
per piece. Each wooden basket can contain between 45 - 50 kg of fresh calamansi. Farmers and
traders can borrow these wooden baskets from their buyers as these are no longer returned to the
suppliers after the sale.!
After accumulating sufficient calamansi, the traders transport and sell their stocks to wholesalers in
Tanauan, Divisoria or Pasig public markets, via RoRo ships that regularly ply the Verde Island
Passages. At least 1 day lead time is agreed upon by traders and suppliers for orders or
deliveries. They communicate mostly through SMS. !
Table 10 shows the differences and similarities in the trading practices of big and small - scale
calamansi traders in the province or Oriental Mindoro!
23 of 78
Table 10. Differences Between Big and Small Traders for Fresh Calamansi!
Volume Traded per Delivery
Big Traders
Small Traders
10 MT (peak)!
4.5 MT (lean)
3 MT (peak)!
1.2 MT (lean)!
~ 20 MT/month (lean)!
~ 48 MT/month (peak)
Transport Vehicle Used
8 wheeler trucks or forward trucks

that cost at least P 500,000 per
unit
oversized jeepneys that cost

between P 200,000 to P 300,000
per unit
Suppliers
> 15 small and commercial

farmers!
own commercial farms!
small traders
around 15 small and commercial

farmers
Buyers
Wholesalers in public markets!

processors during peak season
Wholesalers in public markets!

processors during peak season
Support Services Provided to

Suppliers
financing for long - time suppliers
financing to long - time suppliers

and joint management of selected
farms
During peak season, traders deliver upto 250 kaings or baskets of calamansi to their buyers
everyday or every other day. Each basket contains 40 - 50 kg of calamansi. A typical delivery
would be 4 MT of fresh calamansi and 10 MT for bigger traders. During lean season, sometimes
deliveries are made only once a week, with barely enough stocks to fill up a truckload. At times,
the same trucks would transport only less than 500 kg of fresh calamansi during lean season.
Income among traders during the lean season is higher, even though the volume of calamansi
traded during these months is lower. !
During the lean season, when the volume of available calamansi is low, traders buy and sell fruits
instead. Other agricultural products being consolidated and sold by these traders include ginger,
yam, rambutan, and mandarin. But majority of the produce they are trading is still calamansi.!
As much as possible, traders avoid making calamansi deliveries all at the same time, as these
would drive prices down. !
Farmers organisations have made several attempts to engage in collective marketing of their
harvested calamansi. in 2011, MESAFED, with the support of PAKISAMA, tried consolidating the
calamansi produce of their farmer - members and sell them to a processor. And in 2013, the
Oriental Mindoro Federation of Farmers Association (OMFFA) started consolidating the calamansi
produce of some of their members, particularly those in Calapan City and Naujan. Upto 40 farmer
- members of OMFFA committed to sell their calamansi through the federation. In 2013, OMFFA
has sold a total of 70 MT of fresh calamansi to the Philippine Calamansi Association, Inc. (PCAI). !
!
Constraints!
!
Traders reported the following constraints that prevent them from earning a higher income.!
!
declining volume of production of calamansi in Oriental Mindoro!

very low prices for calamansi during peak season !
inefficient marketing system for calamansi in the barangay because of the lack of coordinated
production, harvesting and consolidation efforts!
payment of undocumented road fees when transporting calamansi to buyers in Manila!
24 of 78
!
!
calamansi is not prioritised cargo for shipping in Roro. Traders transporting calamansi wait in
long queues and has a significant risk of being stranded!
The farmers from both MESAFED and OMFFA were able to get better prices for their produce
because of the signed supply agreement with their buyers, but unfortunately, their collective
marketing initiatives were not sustained due to the following constraints:!
lack of organisation of calamansi farmers in the barangay and municipal levels!

lack of access to resources for collective marketing, particularly for the establishment of post
harvest facilities, and working capital!
lack of appreciation among farmers on the benefits and advantages of collective marketing,
hence their lack of commitment !
lack of knowledge, skills and experience in setting up and operating a collective enterprise!
absence of a coordinated system of harvesting and consolidating fresh calamansi from farmer members!
!
!
Wholesalers!
!
Wholesalers of fresh calamansi are based in key market centers in Batangas, Divisoria and Pasig.
They are called bodegeros because they have warehouses to temporarily store the fresh
calamansi before they are sold to retailers within the public market. Their warehouses are able to
stock at least 9 MT of fresh calamansi at any one time.!
Some wholesalers operate buying stations in Oriental Mindoro and farmers can sell directly to
wholesalers through these buying stations. They earn income by charging commissions from the
sale of calamansi delivered by traders, or through price mark-ups. Wholesalers from Divisoria
charge traders a 20% commission, while those from Batangas charge a 10% commission from
calamansi sales. Wholesalers in Pasig just put a price mark up between the calamansi buying and
selling price. The buying stations of wholesalers located in Oriental Mindoro pay calamansi
farmers in cash, while traders who deliver to the wholesalers in the major market centres are paid
four days after making a delivery.!
Wholesalers get their fresh calamansi from several traders. The traders may come from Oriental
Mindoro, or Nueva Ecija.
They do this to manage risks associated with seasonality and
competition with other buyers. Buying price are relatively the same for the different suppliers.!
Wholesalers sell to retailers within the same wet market. But during peak season, calamansi
processors, through their accredited purchasers, also buy their calamansi raw material
requirements form these wholesalers. They offer the same buying price as the other buyers, but
they buy in bulk, upto 20 MT/purchase. !
!
!
Retailing!
!
Retailers buy their fresh calamansi supplies from wholesalers based within the same wet market
they are operating. Retailers from other smaller public markets may also buy their stocks from the
wholesalers located in major market centers. For example, aside from retailers located in Pasig,
retailers from Taytay and Taguig also buy their calamansi stocks from wholesalers in Pasig.!
Long - time buyers of wholesalers are given four - day payment terms, while others have to pay
COD.!
!
!
Processing!
25 of 78
There are 6 small - scale calamansi processors in the province. Most of them, except for the
calamansi processing facility established by the local government of Victoria are doing manual
juice extraction. Production is intermittent and would depend on any outstanding orders, and farm
gate price for calamansi. They usually operate only during the peak season when there is an
abundant supply of fresh calamansi and the farm gate price is low, at P 100 - 150 per kaing. They
buy their calamansi requirements direct from neighboring farmers. Big processors outside the
province buy calamansi direct from big traders, but only during the peak season. Only green,
mature, unripe calamansi are used for processing.!
The calamansi processors started with capital of P 20,000 - P 2,000,000. Common facilities and
equipment include knives, stainless steel casseroles, and freezers for those who produce ready to - drink calamansi products. The processors employ 5 - 15 workers who are paid daily wages
between P 150 to P 200.!
The calamansi processors in Oriental Mindoro operate intermittently. They only process during
peak season when calamansi prices are low, and only when there are pending orders. Some
processors only utilised only 8.6% of their total annual capacity. They have an average capacity of
400 kg per day, and a combined capacity of 185 MT of fresh calamansi producing 174,000 liters
of calamansi extract per year. In 2012, the processors were only able to process 26.5 MT of fresh
calamansi, producing 24,909 liters of calamansi extract. Capacity utilization is very poor because
processing operations are highly intermittent. The limited capacity, low capacity utilization and the
manual method of extraction makes their current processing operations very inefficient. !
The processors in Oriental Mindoro commonly produce sweetened calamansi extract. To improve
the taste of the product, aside from adding sugar, some processors incorporate honey or ginger
into the calamansi extract.!
Processors who have freezers, refrigerators and chillers, also produce ready - to - drink (RTD),
sweetened calamansi juice, by mixing calamansi extracts with sugar and water. RTD calamansi
needs to be refrigerated to prolong its extremely short shelf - life.!
Quality varies among the processors, and they are generally of inferior quality compared to what is
available in the market. Others have a strong bitter after taste indicating a flaw in the processing
operations. Others have an unpleasant dark brown color, instead of the typical bright yellow or
yellow orange color of calamansi extract, indicating overcooking during sterilization. !
The processors technically produce sweetened calamansi extracts that are mislabeled as
sweetened calamansi concentrates. The labels also do not show any nutrition facts as required by
FDA labeling regulations. More importantly, all the processors in Oriental Mindoro do not have an
FDA registration or License to Operate (LTO) yet.!
PCAI, the exclusive buyer of calamansi from OMFFA, process calamansi thru Serramonte
Enterprise. Their processed calamansi products are sold to local and export markets in the USA,
Middle East, Europe, New Zealand and Singapore.!
The calamansi processors are also usually doing the retailing of their processed calamansi
products because of the small scale of their operations. For a certain markup, the members of the
Rural Improvement Club (RIC) or the farmers group that process the calamansi, sell their
processed calamansi products to friends, relatives or other one - time buyers. Some are currently
supplying retailers outside Oriental Mindoro, but the volume of products sold is very small, around
6 liters per month. !
Table 11 presents details on the similarities and differences among calamansi processors within
and outside Oriental Mindoro.!
26 of 78
Table 11 Differences In The Product Quality, Capacity, And Technology Used By Calamansi
Processors Within And Outside Oriental Mindoro!
Oriental Mindoro
Outside Oriental Mindoro
Quality
low or inconsistent quality;

no FDA registration!
the calamansi processing
facility of the LGU of Victoria
has no bitter aftertaste
because they are using a
mechanical extractor
with FDA registration!

majority has no bitter
aftertaste
Capacity
Manual: 400kg kg per day !

Mechanical extractor: P 400 kg
per hour
80 MT fresh calamansi/yr
Technology
mostly manual extraction
mechanized
!
!
The local government of Victoria has invested on a calamansi processing facility. Their main retail
outlet is in the municipal hall where they have a glass shelf to display the sweetened calamansi
extract they are selling, and a small freezer for the RTD calamasi juice they are selling.!
The competitiveness of calamansi processors in Oriental Mindoro is affected by the following

constraints:!
low capacity and low capacity utilisation of processing facilities!

intermittent production!
no FDA permit/License to Operate (LTO)!
no barcode!
no proximate analysis and nutrifacts!
inconsistent quality of processed calamansi products (dark brown color, bitter aftertaste)!
lack of access to markets!
!
!
C. Nature of Interfirm Relations!
!
2.1 Horizontal Relationships!
!
Calamansi farmers in the Oriental Mindoro are not formally organized into calamansi farmers
organizations, but most of them are members of various farmers associations. Farmers in the
barangays are organized into barangay farmers associations that comprise the municipal farmers
associations. The municipal farmers associations of Oriental Mindoro then become members of
the Oriental Mindoro Federation of Farmers Associations (OMFFA). For example, producers of
calamansi and other crops in a barangay of Naujan Municipality are organized into the Barangay
Farmers Association. The various barangay farmers associations within the municipality are then
organized into the Naujan Farmers Association. Finally the Naujan Farmers Association (NAFA),
together with the other municipal level farmers association of the province, then become members
of the OMFFA.!
The different levels of organization provide different kinds of services and benefits. The barangay
farmers assocations facilitate the sharing of technical information, access to extension services
from the OPAG, and as a venue for airing grievances. Both NAFA and OMFFA provide technical
and organizational development services, including leadership trainings, and values formation
27 of 78
activities. NAFA and OMFFA also screens and endorses project proposal submitted by their
members.!
Some municipal farmers associations operate a collective enterprise, like a rice processing center,
others also provide microcredit of unto P 5,000 per farmer. But these these barangay and
municipal farmers associations promote the interests of all farmers in the area, regardless of their
crop.!
The Victoria Federation Upland Association initiated the collective marketing of calamansi many
years back. They were able to deliver 15 MT of calamansi, priced at P 15 per kg, to TSP, a
calamansi processor based in Tandang Sora. They were supposed to be given a contract to
deliver 50 MT of calamansi per month, but the collective marketing efforts were not sustained.!
In 2011, the Mindoro Ecological and Sustainable Agriculture Federation (MESAFED), with the
support of Pambansang Kilusang Samahan ng Magsasaka, engaged in the test marketing of
calamansi using the Agroenterprise Clustering Technology of the Catholic Relief Servcies Philippines. MESAFED was able to deliver 6% of the total 110 MT requirement of Dalisay Sweets
and Mapagmahal Foods. The collective marketing was not sustained because of the lack of
resources, poor organisation, and the price of the processors were sometimes lower than the
market price. !
OMFFA is now also engaged in collective marketing for calamansi.

OMFFA has been
consolidating the supply of fresh calamansi from committed member - suppliers from the
municipalities of Pola, Socorro, San Teodoro, Baco, Naujan and the city of Calapan.
They sold
their consolidated calamansi to the Philippine Calamansi Association, Inc. (PCAI), under a supply
contract that was signed in August 30, 2013. OMFFA was able to make deliveries of calamansi to
PCAI from September to December 2013, and they were paid 5 days after delivery.!
While OMFFA has already secured the commitment of a sufficient number of farmers for their
collective marketing efforts, many farmers still want to speculate on the best farmgate price they
can get for their calamansi harvests, and do not want to commit their calamansi harvests to
OMFFA. And this poses a threat against getting a stable supply of fresh calamansi for the
federations collective marketing. To manage this risk, OMFFA plans to also get fresh calamansi
from traders who are operating in Oriental Mindoro.!
The supply agreement with PCAI however, is currently under review by all parties and has been
suspended indefinitely. The last delivery to PCAI was made in December 2013, and no new orders
have been made yet. OMFFA is currently exploring the possibility of supplying their consolidated,
fresh calamansi to other buyers and processors.!
Aside from collective marketing, OMFFA also provide loans of upto P 40,000 for members at 2%
interest per month.!
Traders are also not known to have collaborative relations with other traders. But to preserve the
peace, they generally avoid buying from farmers who are known to be suppliers of other traders.!
!
!
2.2 Vertical Relationships and Supply Chain Governance!
!
There may be a need for description and analysis to be province specific and value chain/market
channel specific (if there are obvious differences).!
The calamansi value chain in Oriental Mindoro is characterized by a market type of value chain
governance. The transactions between farmers, traders and wholesalers are relatively simple and
straightforward.
Information on quality requirements and product specifications are well
28 of 78
understood by all actors. And farmers do not generally require any input from buyers. Buyers
acknowledge that suppliers are generally able to comply with their quality requirements.!
Buyer - supplier relations are generally limited to spot - transactions. Calamansi farmers engage
in speculative practices. They time their harvests when they are convinced that they have already
identified the buyer who can offer the best price. The farmers are always scanning for the best
deal. The calamansi barangay traders are also always looking for the buyer offering the highest
price. They are unaware of the benefits of developing long - term, win - win relations with buyers.
Similarly, traders do not trust farmer - suppliers well enough to provide them with financing. Nor do
they see any motivation to provide technical support services to the farmers who will not commit to
be long - time suppliers. !
There are no informal or written contracts among buyers and suppliers, expect for the few who
have secured some form of financing from their buyers. They are then obliged to sell to these
buyers. The lack of any form of cooperation among the different actors in the value chain is
keeping transaction costs high. It is also severely affecting the overall competitiveness of the
whole chain because it does not set the platform for services, learnings, information and other
benefits to flow smoothly along the chain. These are the main reasons why the industry has not
yet taken advantage of the opportunity for off - season production of calamansi. The agro climatic conditions of Oriental Mindoro allows for year - round production of calamansi, but the lack
of access to technical information on off - season production, and lack of access to financing for
farm infrastructure needed for the new technology, prevents the farmers, and all the other chain
actors, from getting increased incomes from producing and selling off - season calamansi.!
Inefficient vertical relations among the chain actors do not generally provide farmers with the
incentives for upgrading, like improving the quality or increasing the volume of calamansi they are
producing, or even investing on off - season production. This observation was particularly
important because for the past few years, the calamansi industry was not even a priority of
government. Until recently, the government was not implementing any programs, nor providing
support services directed towards the calamansi industry, that would have supported the upgrading
of calamansi farmers. Some traders however, provide price incentives for long - time farmer suppliers who are able to supply bigger volumes of calamansi. !
There were however, some instances when suppliers and buyers were engaged in some level of
collaboration. Traders provide various support services to existing and potential farmer suppliers
to be able to secure their calamansi harvests and to help the farmers comply with their volume and
quality requirements, which they believe will also benefit them. Traders provide technical advice on
production and harvesting practices, and market information on seasonality of calamansi trading. !
Cash advances or credit are provided only for long time suppliers. Calamansi farmers who have
been supplying traders or wholesalers with their calamansi harvests for sometime can already
avail of interest - free, collateral - free financing from their buyers. These value - chain based
financial service providers report that financing calamansi inputs and farming activities has lower
risk because of its relatively shorter production cycle and the debt can be quickly repaid. The
financing ranges from P 2,000 - P 250,000 depending on the volume of calamansi production of
the farmer. The loan can be used as working capital, or for capital expenditures, like buying
additional farm land for calamansi production. Payment terms are flexible, depending on the
loaned amount. In return, farmers commit to deliver their calamansi to the buyer who provided
them with the financing, at least until the loan has been fully paid. There are no reports of polevaulting, and farmers become long - time suppliers, because they prefer to keep this arrangement
where they can easily obtain affordable financing anytime. Some farmers have been selling to the
same trader and wholesaler since the 1970s. !
Wholesalers from Divisoria, who charge a higher commission rate of 20% for sold calamansi, are
also known to provide credit or cash advances to long - time calamansi traders, while those from !
29 of 78
One trader has also agreed to jointly manage the calamansi farm of one farmer. The trader
provides all the needed financial and human resources to maintain the farm until harvesting. The
farmer and the trader then splits the profits after deducting all expenses advanced by the trader.
This win win relation can be upscaled to immediately improve the productivity and profitability of
existing calamansi farms. But these arrangements only comprise a very small percentage of total
transactions, and are reserved only by the buyer for a select few, who have become their long time suppliers of fresh calamansi. !
Generally, traders maintain long - term supply relations with wholesalers in Divisoria, and retailers
in Pasig public markets. After initially agreeing on the lead time of orders, schedule of deliveries
and payment terms, traders see to it that they are able to regularly serve the orders of their buyers. !
The buyers in the wet markets in Manila set the buying price for fresh calamansi. This buying price
is then used as the reference price when buying fresh calamansi from farmers in Mindoro. The
traders provide up to a 4-day payment term for delivered calamansi, which gives the wholesaler
sufficient time to fully dispose of the stocks, and collect the proceeds from the retailers. Proceeds
from the previous delivery is generally collected during when the next delivery is made. Good
payers are prioritized during deliveries. On the other hand, farmers are paid in cash upon delivery
of freshly harvested calamansi.!
The retailers relay to the traders the desired grade and volume of their calamansi orders. A
common grading standard for size that is well understood by all players is used. All players allow a
minimal tolerance level for off specs that is inadvertently mixed in a basket of sorted calamansi.
But if the buyers suspect that their suppliers are deliberately cheating by mixing low - grade,
smaller - sized calamansi in baskets that is declared to be high grade, the buyers may lower their
buying price for the succeeding deliveries, or they may stop buying from their suppliers altogether.
A price premium of approximately 10% is offered to credible suppliers of good quality, properly
sorted calamansi. One farmer has branded his baskets of sorted calamansi they deliver to traders.
For this supplier, the trader no longer opens the baskets to verify the grade of calamansi from this
supplier, and he is given a premium price of at least 5%, for his good quality products.!
Figure 8 illustrates the vertical and horizontal relations that exist in the calamansi value chain of
Oriental Mindoro.!
!
!
!
!
!
!
!
Figure 8. Interfirm Relations between Traders and Farmers in Oriental Mindoro!
30 of 78
D. Price and Cost Structure!
!
!
2.1 Income and Profits!
!
The following tables show the income, costs and profits of the different calamansi value chain
operators.!
!
!
Table 12. Cost and Returns for Calamansi Production During Peak and Lean Season.!
PROD COST per KG
ITEMS
QTY
UNIT
PRICE
TOTAL
PEAK (8 MT) LEAN (4 MT)
SALES
8.00 !
20.00
15 ! 9,375 !
1.17 !
2.34
625 !
0.08 !
0.16
5 bag
! 300 ! 1,500 !
0.19 !
0.38
5 sack
!1,000 ! 5,000 !
0.63 !
1.25
Herbicide
1 gallon
!1,600 ! 1,600 !
0.20 !
0.40
Insecticide
1 liter/kg
! 700 !
700 !
0.09 !
0.18
Subtotal
2.35 !
4.70
Land Preparation
!4,000 ! 4,000 !
0.50 !
1.00
625 seedlings
2 ! 1,250 !
0.16 !
0.31
625 trees
1 !
625 !
0.08 !
0.16
Harvesting
1.36 !
2.80
Subtotal
2.09 !
4.27
Rentals/Lease
!4,000 ! 4,000 !
0.50 !
1.00
Tractor
!2,500 ! 2,500 !
0.31 !
0.63
Operator
! 200 !
200 !
0.03 !
0.05
Power Sprayer
!15,000 !15,000 !
0.94 !
1.88
PRODUCTION COST
6.22 !
12.52
NET INCOME per Kg
1.78 !
7.48
NET INCOME per Ha
14,245 !
29,925
INPUTS
Planting Materials
Line Stick
Organic Fertilizer
Ammonium Sulfate
625 seedlings
625 pieces
1 !
LABOR
Planting
Weeding
!
!
!
!
31 of 78
Table 13. 10 - Year Projected Income for 1 Hectare of Calamansi Farm!

Year
Yield (Kg) per

hectare
Net Income per

hectare
14,800
25,500
40,300 !
(40,300.00)
5,800
6,500
12,300 !
(12,300.00)
5,800
7,000
12,800 !
(12,800.00)
4,155
62,325
6,800
9,000
15,800 !
46,525.00
4,986
74,790
7,800
11,000
18,800 !
55,990.00
5,817
87,255
9,600
12,000
21,600 !
65,655.00
7,202
108,030
10,800
15,000
25,800 !
82,230.00
8,587
128,805
11,800
17,000
28,800 !
100,005.00
10,249
153,735
12,400
20,000
32,400 !
121,335.00
10
12,465
186,975
13,000
28,000
41,000 !
145,975.00
53,461 !
801,915 ! 98,600 !151,000 ! 249,600 !
552,315
Total
Gross Income
Labor (P) Matls (P) Total Cost
per hectare
Source: OPAG Oriental Mindoro!

Table 14. Cost and Returns for Calamansi Trading!
AMOUNT
ITEMS
PEAK
LEAN
13.00
35.00
Sorting/QC
0.05
0.05
Labor: Loading
0.03
0.03
Trucking
1.18
4.72
Road Fees
0.13
0.13
Miscellaneous
0.03
0.03
Administrative Expenses
0.20
0.2
Less: Total Operations Cost
1.62
5.16
Less: Wholesalers Commissions (20%)
2.60
7.00
Less: Buying Price for Calamansi
8.00
20.00
NET INCOME per Kg
0.78
2.84
SALES (Selling Price per Kg)
!
!!!
!
!
!
!
!
!
!
32 of 78
Table 15. Cost and Returns for Calamansi Retailing!

AMOUNT per KG
ITEMS
PEAK
LEAN
55.00
95.00
Paper
0.25
0.25
Rubber Band
0.11
0.11
Red Bags
0.03
0.03
Kargador
0.22
0.22
Tindera
0.29
0.29
Rent
0.12
0.12
Communications
0.04
0.04
Electricity
0.10
0.10
Total Operations Cost
1.15
1.15
45.00
85.00

MATERIALS
LABOR
NET INCOME per Kg
8.85 ! 8.85
NET INCOME per Day ~ 40 kg/day
354.00

AMOUNT
ITEMS
55.00
MATERIALS
calamansi
0.25
sugar
0.11
bottle
0.03
sticker label
LABOR
Total Production Cost
0.38
45.00
NET INCOME per Kg
9.62
NET INCOME per Day ~ 40 kg/day
354.00

33 of 78

COST ITEMS
QTY Cost per Bottle % Share
SALES (500 ml)
Selling Price
100.00
Calamansi
40 kilograms
6.15
7.7%
White Sugar
16.8 kilograms
19.61
24.5%
12.00
15.0%
MATERIALS
Honey
Label
54 pcs
2.50
3.1%
Packaging
54 pcs
16.00
20.0%
Subtotal
56.26
70.4%
Labor
13.46
16.8%
1.15
1.4%
0.96
1.2%
Miscellaneous
2.89
3.6%
Transportation
2.23
2.8%
Promotional Expenses
3.00
3.8%
79.95
100%
LPG
Water
4 liters
PRODUCTION COST
NET INCOME
per 500 ml bot.
20.05

* 40 kilograms calamansi will produce 52 - 54 x 500ml bottles of calamansi extract!
* fresh calamansi is priced at P 8.00/kg (peak season farm gate price)!
!
!
2.2 Relative Financial Position of Players!
Table 18. Cost Contribution and Sharing of Profits of Actors in the Calamansi Value Chain
(Peak)!
Actors
Costs
Profit
Farmers
6.22
69.2%
1.78
15.6%
Traders
1.62
18.0%
0.78
6.8%
Retailers
1.15
12.8%
8.85
77.6%
8.99
100%
11.41
100%
!
!
Total
Table 18 shows the cost contribution and distribution of profits among the various chain actors of
the fresh calamansi value chain during the regular peak season.!
Calamansi farmers on the average, incur a cost of P 6.22 per kilogram of calamansi they produce.
This comprises 69.2% of the total cost contribution, the highest among the contributions of the
chain actors. This is an indication that farmers practices can still be optimised and should be a
34 of 78
focus for interventions. This is confirmed by the findings of the VCA, that productivity and
profitability among calamansi farms have been declining over the recent years because of ageing
trees, and poor farming practices. The farmers only earn a profit of 1.78 per kilogram of sold
calamansi. This comprises 15.6% of the total profits earned by various chain actors, which is not
commensurate to their cost contribution of 69.2%.!
Traders contribute 18.0% of total costs, but only earn 6.8% of total profits. Their profitability have
been severely affected by the decrease in available calamansi supply for trading, and they are
forced to diversify to trading other crops and fruits.!
Retailers get the highest % share of total profits, calculated to be 77.6%, but the actual profits
accrued to these retailers is small, because of the small - scale of their operations, or the small
volume of calamansi they are handling.!
As reported by the value chain actors, they can earn bigger incomes during the off - season, as
long as farmers continue to produce calamansi during the lean months of November to May. The
increase in incomes during the off - season production would result in a more equitable sharing of
costs and benefits along the chain.!
!
!
!
!
!
!
!
35 of 78
SECTION 4: MARKETS and MARKET OPPORTUNITIES!
!
A. Markets and Market Trends!
!
1. Product Standards!
!
Tables 19 describes the classification of calamansi by class and size as prescribed in the
Philippine National Standards.!
Calamansi fruits are classified into 3 classes according to its general appearance, quality and
condition.!
Table 19. Classification of Fresh Calamansi According to Quality as Stated in the PNS!
CLASS
DESCRIPTION
Minimum Requirements
In all classes subject to the special provisions for each

class and tolerances allowed, calamansi fruits shall meet
the following requirements:!
mature, whole, firm, fresh, clean and sound in
appearance!
free from mechanical damage and damage caused by
pests and diseases
Extra Class
Calamansi fruits in this class must be of superior quality

and consist of fruits with similar varietal characteristics,
mature, firm, well - formed, well - trimmed, free from
superficial defects such as discoloration, disease and
insect damages
Class I
Calamansi fruits in this class must be of good quality and

consist of fruits with similar varietal characteristics, mature,
firm, fairly well - formed, well - trimmed, and free from
decay, foreign material, discoloration, and damages
caused by disease and insects. Slight defects in shape
and appearance may be allowed.
Class II
Calamansi fruits in this class which do not qualify for

inclusion in the higher classes but shall meet the minimum
requirements.
Source: BAFS!
!
Calamansi can also be classified according to its size.!
!
Table 20. Classification of Fresh Calamansi According to Size as Stated in the PNS!
SIZE
DESCRIPTION
Big
calamansi fruit with a diameter > 2.8 cm
Medium
calamansi fruit with a diameter of 2.0 > 2.8 cm
Small
Calamansi fruit with a diameter 1.5 > 2.0 cm
Source: BAFS!
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In all classes, 10% by number of weight of the calamansi fruits in any lot may fail to meet the
requirements of the class.!
!
Marking and Labeling!
!
Each container must have a label or legible characters grouped on the same side, stamped in
indelible ink to provide the following information:!
Name of Product!
Class and Size!
Net Weight (in kilograms)!
Name of Producer or Exporter!
Province where grown (optional); and!
The words Product of the Philippines!
Table 21. PCAI Quality Standards!

Detailed description
Size
25 mm or 2.5 cm and above diameter fruits are accepted for puree

processing
Length of Stem
1-2 cm length
Color/Maturity
Green to Yellowish-Green fruits with 10% yellow peel but not exceeding
30% of the total fruit area is accepted. Mature fruits
Appearance
Clean fruits without blemish, scab and bruise. This and smooth skin. Scab
should be less than 50% of the peel
Moisture
Fruit should not be dry in appearance
Taste/Flavor
Sour/Sweet
Age
1-2 days after harvest
Packaging
Comes in packs (fishnet type) 25-30 kg net weight or crates of 50 kg net

weight
Labelling
No labelling as long as the calamansi is visible
Storage condition
Dry condition and protected from the elements. Should be raised off the
floor.
Source: PCAI!
PCAI has set its own standards in buying fresh calamansi from the Oriental Mindoro Federation of
Farmers Association (OMFFA). With regard to fruit size, the fresh calamansi should have a
diameter of 2.5 cm (25 mm), roughly similar to the diameter of the five peso coin. This is
equivalent to Grade 1 in the provinces local classification system. PCAI also recommends to
retain the 1 - 2 cm of the fruit petiole to prevent the rapid deterioration of fruit quality. Fruit colour
must be generally green, with a 10-30% yellowish coloration of the total fruit surface. This is a
normal indication of the desired maturity of the fruit. The rind must not be dry in appearance. It
must be smooth, without any blemish or bruises. The allowable scab should be less than 50% of
the total peel area. !
The calamansi must be delivered to the buyers within 1-2 days after harvest. They can be packed
in volumes of 25 - 30 kilograms in fishnet bags, or upto 50 kilograms in creates. The calamansi
must be raised off the floor of the storage and transport vehicle and covered by a tarpaulin or any
other appropriate material, to protect them from rain and sunlight that may damage the quality, or
lead to moisture and weightless of the transported calamansi.!
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!
Importance of Various Factors Considered by Buyers in Making
Purchasing Decisions!
Quality!
High
Innovation!
Price!
Med
Low
Flexibility!
Delivery Reliability!
Compliance to Buyerss
Requirements!
Packaging!
Figure 9. Various Considerations of Buyers when Purchasing Fresh Calamansi !
Figure 9 shows the various factors considered by buyers in making decisions on where or from
whom to buy their fresh calamansi. Quality, price, reliability of deliveries, and ability to comply with
buyers requirements are the most important criteria that buyers use in selecting their suppliers for
fresh calamansi. Innovations, flexibility and packaging do not contribute to the to their decision
making process!
!
!
2. Export Markets!
!
Table 22 shows the volume of Philippine exports of fresh calamansi. The table shows that the
country was only able to export 22 MT of fresh calamansi in 2012 and currently do not present a
real market opportunity.!
!
!
Table 22. Philippine Export of Fresh Calamansi: 2008 - 2012!

Volume (MT)
Destination
2008
2009
2010
2011
2012
Canada
0.02
0.11
0.21
0.24
0.03
Hongkong
4.51
3.90
1.63
0.05
Switzerland
0.31
0.23
0.20
KSA
0.71
2.41
Kuwait
0.22
UAE
1.01
Greece
0.07
6.28
10.00
1.51
1.49
4.29
13.54
9.82
0.60
0.30
38 of 78
Volume (MT)
Destination
2008
2009
2011
2012
Qatar
0.35
0.59
Italy
0.05
Dubai
2010
2.74
South Korea
0.15
4.84
6.24
12.07
22.31
22.08
Source: DTI - BETP!
The following chart shows the percentage shares of calamansi exports by country of destination.!
Figure 10. % Share of Calamansi Exports by Country of Destination for January - October 2013.!
Figure 10 shows that Saudi Arabia is the largest importer of fresh calamansi from the Philippine,
comprising of 34% of total exports. Kuwait and Hongkong follows with 28% and 18% shares of
total Philippine exports respectively. !
Table 23 shows the volume of exports of fresh calamansi from the Philippines and the country of
destination for January - October 2013.!
Table 23. Volume of Exports, % Shares and Destination of Fresh Calamansi Exports form
the Philippines from January to October 2013.!
Country of Destination
Total Volume of
Exports (kg)
% Share
Value of
Exports (US$)
Ave. Monthly Volume

of Export (kg)
Hongkong
4,379
18%
6,267
438
South Korea
1,550
6%
1,558
155
Kuwait
6,820
28%
4,813
682
39 of 78
Total Volume of
Exports (kg)
% Share
Value of
Exports (US$)
Ave. Monthly Volume

of Export (kg)
Saudi Arabia
8,371
34%
9,529
837
United Arab Emirates
2,304
9%
2,090
230
Qatar
1,110
5%
1,464
111
24,534
100%
25,721
2,453
TOTAL
Source: BAS!
Table 23 shows that the total volume of fresh calamansi exports by the Philippines, from January to
October 2013, is 24,534 kilograms, valued at US$ 25,721. The volume of fresh calamansi exports
is still very small, comprising just 0.01% of total Philippine production. At present, the marketing of
fresh calamansi therefore, would still be focused on the domestic market.!
Table 24. Volume of Exports, % Shares and Destination of Calamansi Concentrate Exports
form the Philippines.!
Australia
Total Volume of
Exports (kg)
% Share
Value of Exports
(US$)
565
3%
452
Canada
10,337
56%
12,150
Cyprus
825
4%
1,266
Guam
337
2%
306
Hongkong
207
1%
302
Italy
847
5%
762
5,448
29%
8,172
18,566
100%
23,410
South Korea
TOTAL
Source: BAS!
Table 24 shows that Canada is the biggest importer of calamansi concentrates from the
Philippines, with a share of 56% of Philippine exports, valued at US$ 12,150. Similar to the export
market for fresh calamansi, the volume of processed calamansi exports is also very small, and the
industry should focus efforts on developing domestic markets.!
!
!
3. Domestic Markets!
!
Buyers prefer calamansi coming from Oriental Mindoro because of its superior quality compared to
other sources. The favourable agro - climatic conditions in Oriental Mindoro produce calamansi
that is relatively larger, has thicker skin, has a stronger taste, and has a longer shelf - life.
Calamansi from Oriental Mindoro do not suffer any weight loss for up to 3 days in storage. Buyers
report that calamansi from other provinces already suffer from weight loss after 1 day in storage.!
Batangas, also a major producer of calamansi has a relatively higher ambient temperature
compared to Oriental Mindoro. and during summer, when temperatures are very high, soil become
brittle and it negatively affects farm yields. Calamansi farms in Batangas need irrigation facilities
especially during summer. Oriental Mindoro on the other hand, has a well - distributed rainfall
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throughout the year. While Batangas calamansi trees can be productive for 10 - 15 years, those in
Oriental Mindoro, because of a more favourable climate, remain productive upto 30 years.!
Calamansi produced from Oriental Mindoro is considered to be of superior quality over those
coming from Batangas and Nueva Ecija, which are sold at a lower price. Retailers mix 2 parts of
Oriental Mindoro calamansi with 3 parts Nueva Ecija calamansi, and the resulting mix is
maliciously sold as Oriental Mindoro calamansi. Calamansi from the Davao region is sold at the
same price as Oriental Mindoro, but they are clean, without any leaves or petioles.!
According to farmers interviewed in Oriental Mindoro, the province was able to produce upto 45
MT of fresh calamansi per week, when the industry was still at its peak. And calamansi processors
bought fresh calamansi directly from traders and commercial farmers in Oriental Mindoro. But ever
since production levels have declined to present levels, while Batangas and Nueva Ecija became
major calamansi producers, calamansi processors were no longer going to Oriental Mindoro to buy
their fresh calamansi requirements.!
Majority of the calamansi produced in Oriental Mindoro is shipped out of the province. Traders
who buy calamansi from Oriental Mindoro sell their products to wholesalers in the public markets
of Tanauan Batangas, Divisoria, and Pasig. Calamansi is delivered early at the Pasig public
market because buying commences at 1:00 am and ends at 7:00 am. But at the Divisoria public
market, calamansi buying starts at 4:00 pm.!
!
Table 25 shows the volume of calamansi transported out of the province from 2000 to 2012.!
!
Table 25. Volume of Fresh Calamansi shipped-out from the province of Oriental Mindoro in
MT from 2000 to 2012.
2004
Volume of Shipments (MT)
2005
2006 2007
49,580 56,881 48,790
2008 2009 2010 2011
2012
478 4,747 2,420 1,900 4,231 6,638
% of Total Vol. of Production

45.7% 45.3% 40.7% 0.4%
Data Source: BPI-Quarantine Stations at the three (3) ports!
4.0% 2.2% 1.7% 4.1%
6.5%
41 of 78
!
Figure 11. Volume of Calamansi Shipments and Percentage to Total Volume of Production !
!
!
The Bureau of Plant and Industry (BPI) has 3 Quarantine Stations in Oriental Mindoro. These are
in the Calapan Port at Calapan City, Dangay Port at Roxas, and Balatero Port in Puerto Galera.
Table 25 and Figure 10 show the volume of calamansi shipped through these ports from 2004 to
2012. The volume of calamansi shipped outside Oriental Mindoro was highest in 2005 at 56,881
MT. This comprised up to 45.3% of total production. As seen in Figure 11, during more recent
years, the records of the quarantine stations reported very small volume of calamansi shipments,
ranging from 478 MT in 2007 to 6,638 MT in 2012. This comprised just 0.4% and 6.5% of total
volume of calamansi production in Oriental Mindoro respectively.!
Mindoro Island has a limited absorptive capacity for calamansi. It is reported that public markets in
Oriental Mindoro could only accommodate upto 90 kilograms of calamansi per day. Some traders
and farmers estimate that only 2% of the total calamansi produced is sold within the province.!
BPI and the OPAG suggests the following reasons for the understated volumes and percentages
of calamansi shipments.!
traders under state the volume of calamansi they are transporting through the ports to avoid
paying huge taxes and fees!
a huge % of calamansi being shipped out of Oriental Mindoro is undocumented. Passengers
bring small sacks or bags of calamansi with them as accompanied baggage on Roll - On/Roll
Off (RORO) ships. The quarantine stations have no provisions, and have limited personnel and
resources to capture the volume of calamansi being shipped by these passengers!
the volume of production in Oriental Mindoro, as reported by BAS, is greater than the actual
volume of production of calamansi reported in the recent survey conducted by the OPAG.
According to the survey, Oriental Mindoro only produced 19,609 MT of calamansi in 2012.
Assuming that 6,638 MT were shipped outside the island for the same year, this volume
already comprised 33.9% of total production !
!
!
42 of 78
Table 26. Volume Shipped-Out, Value, And Destination Of Calamansi From Oriental
Mindoro In 2012!
Volume Shipped-out
(MT)
2.795
0.15
90.04
864.39
2.75
20.15
65.492
0.5
86.4
0.125
0.2
0.908
1.814
0.575
2.2
5,362.13
137.75
TOTAL = 6,638.369
Value (Php)
38,430
1,200
862,880
17,789,950
47,050
244,500
1,049,229
4,000
1,705,750
875
2,000
12,754
20,210
19,400
43,500
90,279,370
1,193,000
Php 113,314,098
Percentage
Distribution (%)
0.04
0.00
1.36
13.02
0.04
0.30
0.99
0.01
1.30
0.00
0.00
0.01
0.03
0.01
0.03
80.77
2.08
100.00 %
Destinations
Aklan
Antique
Bacolod
Batangas
Boracay
Bulacan
Iloilo
La Union
Laguna
Pampanga
Rizal
Romblon
Roxas City
Tagaytay
Zambales
Metro Manila
Cavite
Data Source: BPI Quarantine Office!
The supply agreement between OMFFA and PCAI is currently being reviewed and has been
suspended. OMFFA is now looking for other buyers. OMFFA is now engaged in exploratory talks
with Mama Sita who produce Toyomansi in their Pasig plant, Global who produce calamansi
powder in their Carmona plant, Limtuaco and Victorias foods to supply them with fresh calamansi
for their processing activities. Each of these processors buy up to 80 MT of fresh calamansi per
year, but they only buy them during the peak season, when the price of calamansi is low.!
These buyers are willing to buy fresh calamansi directly from OMFFA, provided that the crown and
petioles have been removed during or after harvesting. The federation is still studying this
potential market as this would entail a higher labor cost to carefully remove them. There is also a
high risk of bruising during and after removal of the crown and petiole. A major consideration
would be the agreed buying price, whether it is commensurate to the increased costs and risks.!
The processed calamansi products of Oriental Mindoro are mostly being sold within the province.
The products are displayed and sold in retail in municipal halls. During government functions, the
processed calamansi products, instead of softdrinks, are served as beverage.!
There are some stores from Lipa City and Marawi that retail the product, but turn over is very low,
around 6 liters per month. !
!
!
B. Price Trends!
!
Table 27 presents the farmgate, wholesale and retail prices for fresh calamansi from 2007 - 2012.!
!
43 of 78
Table 27. Farm Gate, Wholesale, and Retail Prices per Kilogram of Fresh Calamansi,
2007-2012!
Price
2007
2008
2009
2010
2011
2012*
Average
Farmgate
10.84
13.02
23.31
15.0
24.11
19.55
17.64
Wholesale**
16.62
16.92
26.38
20.48
27.90
27.73
22.67
Retail
38.69
29.40
31.15
34.91
43.58
39.75
36.25
Data Source: BAS (2007-2011) farm gate and retail data only !
*OPA (as per MAO production report 2012)!
**Mr. Vic Ulayan (Producer) trading records computed on average price per year!
Production of calamansi in Oriental Mindoro is highly seasonal.

higher during off - season, and lower during peak season.!
Farmgate prices are generally
Table. 28 shows the price of calamansi for the 2012 - 2013 calamansi cropping cycle in Oriental
Mindoro.!
Table 28. Monthly Prices for Calamansi in Oriental Mindoro!

PRICE
Farm Gate Price
Jan
Feb
Mar
Apr
May
June July
Aug
Sept
Oct
Nov
Dec
28.00
to
45.50
28.00
to
45.50
28.00
to
45.50
28.00
to
45.50
28.00
to
45.50
4.00
to
6.00
4.00
to
6.00
4.00
to
6.00
28.00
to
45.50
28.00
to
45.50
28.00
to
45.50
4.00
to
6.00
Traders Price
60.00
45.00
50.00
60.00
60.00
45.00 45.00 45.00 60.00 60.00
60.00
60.00
WS Price
70.00
55.00
55.00
70.00
70.00
55.00 55.00 55.00 70.00 70.00
70.00
70.00
Retail Price
80.00
80.00
80.00
80.00
80.00
65.00 65.00 65.00 80.00 95.00
90.00
90.00

Peak season is between the months of July to October. Lean season is between November to
May.!
Based on key informants interviews, the farm gate price for fresh calamansi goes as high as 45.50
during the lean season, and it can be as low as 4.00 during the peak season. When processors
were still sourcing their fresh calamansi requirements in Oriental Mindoro, they only buy during the
peak season when prices were as low P 2 per kg.!
Industry players observed that the market for calamansi is growing. But they predict that the
expansion areas in Nueva Ecija have begun to fruit and this would further drive down the buying
prices of fresh calamansi in Oriental Mindoro.!
The processed calamansi products are offered at constant prices throughout the year: P 100
wholesale and P 150 retail for 500 ml bottles of calamansi juice extracts.
44 of 78
SECTION 5. SUPPORT SERVICES!
!
A. Financial Services!
!
There are only a few financial services being offered for the calamansi industry. Most of them are
provided through by value chain players, like buyers of long - time suppliers of fresh calamansi.
While these are provided interest free, and do not require any form of collateral, only the firm
commitment to continue selling their calamansi stocks to them, these form of financing is not
available for majority of the value chain players.!
Financing institutions also do not generally serve the calamansi stakeholders because the industry
is deemed unstable and risky, and calamansi is not among their focus products.!
There are rural banks that provides financing for the calamansi industry through agricultural loans.
and many farmers and traders have already availed of their services. This is an indication that the
requirements, the processing time, and the interest rates for these financial services, are already
fairly acceptable to the industry.!
Table 29. List of Financial Service Providers and Corresponding Description of Services.!
SERVICE PROVIDERS
DESCRIPTION OF SERVICES
GOVERNMENT
Landbank of the
Philippines!
The bank is focused on providing financial services for the rice

industry and currently do not offer agricultural loans for calamansi
farmers. Landbank however, is supporting their rural bank clients, like
the Rural Bank of Pola, provide agricultural loans for calamansi
farmers.
PRIVATE
The bank started only providing salary loans but has diversified into
agricultural loans. For palay, calamansi and other farmers, production
loans are offered at 1.25% - 3.0% per month. For farm tenants, Banco
Alabang is also providing special financing called PPLs, from P 5,000
- 20,000, provided that the tenant can submit a certification form DA
that he or she is a farm tenant, and does not own any farm land.!
!
Banco Alabang
In lieu of collateral, Banco Alabang has subscribed to the Agricultural

Guarantee Fund Pool, which covers 80% of the loan. The submit
would still require a land title, but only for safekeeping purposes, and
not technically as collateral. Other requirements include: certificate
from DA that the applicant is a farmer who owns a minimum of 0.5
hectare farm land. The farmer can apply for loans upto P 200,000.
This financing is also available for traders and processors.!
The processing time from submission of complete requirements to

loan approval is between 1 - 2 weeks.
Agribank
The bank just recently opened their branch in Oriental Mindoro is now
only serving salary loans and agricultural loans for the rice industry.
45 of 78
SERVICE PROVIDERS
Rural banks offer agricultural loans for calamansi farmers. The Rural
Bank of Pola for example, has branches all over Oriental Mindoro,
and is a common option for calamansi farmers who need financing.
The bank needs two weeks to process the loan applications and
Rural Banks: Rural Bank
farmers already consider this to be relatively quick. The rural bank
of Pola!
however requires a land title as collateral and farmers or farm tenants
without any land ownership wouldnt have access to this type of
financing. The 22% annual interest rate for agricultural loans from
rural banks is also relatively high, as prevailing rates for auto financing
is just 17% - 18%.
CARD Bank Inc.
Provides micro finance loans, SME and other loans to clients. Some
traders obtained their initial capital from this financing institution.
Long - time suppliers of calamansi are able to secure advance
payments or credit from traders and wholesalers. Farmers who
needed financing prefer a very short processing time so they can
quickly pay for immediate financing needs.!
Traders and Wholesalers
Informal Lenders
Repayment terms for the financing range from 4 months up to 2

years, depending on the amount of financing and the volume of
calamansi deliveries of the farmer. The traders and wholesalers who
lend money do not charge interest provided that the farmers
exclusively deliver their produce to them.
Other lenders such as the Bombay offering easy to avail of loans,
with high interest rates.
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
46 of 78
B. Non - Financial Services!
Table 30. List of Non-Financial Support Service Providers and the Corresponding Services
that they are Offering to the Calamansi Industry
SERVICE PROVIDERS
GOVERNMENT
Local Government Units
(Provincial and
Municipal)
The Office of the Provincial Agriculturist (OPAG) and the

Municipal Agricultural Offices (MAOs) thru their Agricultural
Extension Workers (AEWs), regularly provide non - financial
support services to the calamansi industry. The services range from
the provision of technical assistance for calamansi farming, and pest
and disease control and surveillance. !
The local government also provides market linkage services by
organizing activities where buyers and suppliers can meet i.e. trade
fairs, and by supporting collective marketing activities of calamansi
farmers organizations like OMFFA, who signed a marketing
agreement with PCAI last 2013. !
Not all farmers were able to access these services because of the
limited resources of local government units, and also because until
recently, calamansi was not among the priority programs of the
government. Support services did not include calamansi farmers
among their target outreach.
Agricultural Training
Institute (ATI)
In partnership with the local government, the Department of

Agriculture, and the farmers organizations, the Agricultural Training
Institute, located at Barcenaga, Naujan, provides technical services
to the calamansi industry thru its various trainings and extension
programs. ATI employs a variety of learning methodologies, using
farm demonstrations, and modular training activities, to maximize
learnings among calamansi farmers.
47 of 78
SERVICE PROVIDERS
Department of Agriculture With the support of the Department of Agriculture, the DARegional Field Office4B provides technical, extension support, and
research and development services, to fast track the revival of the
calamansi industry in the province.!
DA also distributes calamansi seedlings and calamansi farming
inputs, as grants, to selected calamansi farmers. !
The agency is mandated to take the lead in the construction of Farm
- to - Market roads, establishment of agricultural trading posts,
installation of small irrigation systems, and the distribution of farm
machineries and draft animals particularly for small farmers, and
farmers organizations. But outreach and impact of these support
services in the calamansi industry is still limited, because it was only
until recently, that the government has included the industry in its
banner programs.!
Similar to the OPAG and the LGUs, DA also provides market linkage
services to calamansi farmers and processors. Examples of such
activities are trade promotions during trade fairs and exhibits, and
market matching. However, the calamansi processors could not
serve the needs of several buyers because they lack the production
capacity and they dont have an FDA registration.
Department of Trade and The Department of Trade and Industry aims to improve the
Industry
business enabling environment, increase productivity and efficiency,
develop and promote MSMEs, and enhance consumer welfare and
protection.!
Through the Bureau of Export and Trade Promotion (BETP), DTI has
been working with the LGUs of Oriental Mindoro to set up calamansi
processing facilities within the province that would process upto 45
MT of calamansi per month, especially during peak season when farm
gate prices are low.!
DTI was also instrumental in assessing and upgrading the calamansi

processing capabilities of one processor in Oriental Mindoro, by
purchasing a vertical hydraulic press, double jacketed kettle, stainless
steel kettle and a capping sealer machine.!
DTI has established common service facilities for calamansi

processing in other regions, but none yet for Oriental Mindoro. The
agency also assisted in the label design of products of calamansi
processors.!
DTI has launched a branding strategy called Sikat Pinoy to promote

the products of MSMEs so they can reach out to more customers.!
The regional office of the DTI subsidized 50% of the participation fee
during a recent Sikat Pinoy Food Fair. Calamansi products were
among those promoted by the MIMAROPA region.
48 of 78
SERVICE PROVIDERS
Department of Science DOST Regional Office No. IV-B (MIMAROPA) offers services for the
and Technology
clients in the private and government sectors need on food
development programs. These programs include: Food Pilot Plant
Services/Technologies Business Incubator (TBI); Food Processing
Facility Development in the Regions; Food Analytical Testing
Services; Information and Consultancy Services; Contract/ Joint
Research; TechnologyCommercializationand Transfer; Food and
Nutrition Databases and Applications; Publication and IEC Materials;
Training; and Recipe Development and Sensory Evaluation.!
The agency conducted trainings for calamansi processing and Good

Manufacturing Practices (GMP) in the province, and assisted in the
packaging design fo the calamansi products of processors.
Department of Agrarian
Reform
Department of Agrarian Reform (DAR) is the lead implementing

agency of Comprehensive Agrarian Reform Program (CARP). It
undertakes land tenure improvement, development of program
beneficiaries, and agrarian justice delivery. Under the governance of
President Noynoy Aquino, the DAR is bent on sustaining the gains of
agrarian reform through its three major components Land Tenure
Improvement (LTI), Program Beneficiaries Development (PBD) and
Agrarian Justice Delivery (AJD). The following are the strategic
directions of the Aquino Administration for the agrarian reform
program.
PRIVATE
Mindoro Ecological and
Sustainable Agricultural
Federation (MESAFED)
The federation is composed of 10 member organisations with a total

of 180 calamansi farmers. It was organised in 2009.!
MESAFED engaged in the collective marketing of fresh calamansi in

the province, with the support of Sagip Saka and the Office of then
Senator Kiko Pangilinan. MESAFED was selling to PCAI for a limited
time. The organisation is also actively promoting organic production
of calamansi. They organised the Calamansi Congress in November
2015.
Traders and Wholesalers Aside from providing financing, traders and wholesalers lend transport
baskets (kaing and tapador) to calamansi farmer - suppliers.
Calapan Farmers
Association (CALFA)
Collective marketing of calamansi for members
49 of 78
SECTION 6: ENABLING ENVIRONMENT!
!
A. Formal Rules, Regulations, and Policies!
!
Calapan City was recognized as among the Philippines most business friendly cities in 2012. It
acknowledged the local governments ability to institute good governance reforms to promote trade
and investment in their localities and ensure accountability, transparency and efficiency in the
conduct of their day-to-day operations. !
The city of Calapan and the municipality of Pinamalayan in Oriental Mindoro also topped the
recent 2013 Business Permit and Licensing System Client Satisfaction Survey (BPLS) among all
local government units (LGUs) in the entire MIMAROPA (Mindoro-Marinduque-Romblon-Palawan)
region or Region4B. The survey looked into the speed of the renewal process, number of steps
involved, number of signatures affixed to the business permit, number of forms issued by the LGU
to facilitate the renewal process, delivery of the services of the Business Permit and Licensing
Office (BPLO) frontliners, cost of fees paid to renew business permit,!
These awards and recognition demonstrates the provincial governments commitment to provide a
conducive business enabling environment for local businesses.!
In public markets, retailers and wholesalers appreciate the strict implementation of cleanliness
drives by the market supervisor. The overall cleanliness and hygiene of the marketplace has
tremendously improved. The retailers however, are having a hard time complying with the policy
banning the use of plastics for packing sold goods. They need to be oriented where to buy the low
- cost, biodegradable sleeves or paper bags where they can pack the calamansi they are selling.!
!
Proposed Policy Reforms!
!
Increase Calamansi Consumption within Oriental Mindoro!
!
The calamansi industry of Mindoro can design a coordinated campaign to increase consumption
within the province. Existing local government resolutions promoting the use of calamansi
products during government functions must be implemented. Fast craft transport services offering
refreshments during travel into or out of Oriental Mindoro must be persuaded to begin serving
calamansi drinks in place of the artificially flavored juice drinks they are currently providing.
Schools and other potential institutional buyers should favor calamansi drinks over other
beverages.!
!
Tatak Mindoro Branding Using Geographic Indication (GI)!
!
Geographic Indication can be used for calamansi produced in Oriental Mindoro to certify that the
fruit came from the province and possesses superior qualities like longer shelf - life, thicker rind,
among others, that are attributed to the unique agro - climatic conditions of the province. This will
highlight and protect the reputation of calamansi from Oriental Mindoro and would rally the farmers
and traders to implement Good Agricultural Practices that will protect this reputation.!
The Tatak Mindoro branding strategy for calamansi from Oriental Mindoro can be used in
conjunction with geographic indication. This branding system will detail the superior quality
standards and formulate the corresponding recommended practices and regulations that will
safeguard the superior quality of calamansi from the province. !
The appropriate policies or regulatory framework will be proposed and enforced by both the private
sector and the local government so all industry players would conform to the standards and
recommendations of the Tatak Mindoro branding system.!
50 of 78
The GI and branding system will be expected to increase and stabilize prices, resulting in added
value in all levels of the chain.!
!
!
Regulate cutting down of calamansi trees!
!
The cutting down of calamansi trees and the conversion of calamansi farms into other commercial
uses must be strictly regulated to arrest the rapid decline of calamansi production in the province.
Farmers who want to cut down calamansi trees must secure a permit from the local government,
similar to what is being done for coconuts. Appropriate sanctions are to be meted out for violators.!
!
!
51 of 78
SECTION 7: CONSTRAINTS & OPPORTUNITIES!
!
!
These are the constraints and opportunities presented during the stakeholders workshop in
addition to key findings. !
Table 31. Constraints and Opportunities!

Function
Input Provision
Production
Trading
Opportunities!
Constraints!
Description and implications to

competitiveness

competitiveness
There are existing calamansi

nurseries within the province that
can provide technical assistance in
the set up of additional nurseries.
organization of calamansi farmers
in the barangay and municipal
levels to form effective horizontal
linkages!
presence of 6 calamansi
processors in the province!
existing technology for off season
production
lack of supply of good quality

calamansi seedlings!
high incidence of pests and
diseases!
inconsistent quality of harvested
calamansi!
declining volume of production
because of ageing trees!
low farm gate prices during peak
season!
poor farm to market roads!
lack of access to support services
establishment of collective
marketing systems or collective
enterprises among calamansi
farmers!
wholesalers and retailers prefer
to buy calamansi from Oriental
Mindoro
declining volume of production of

calamansi!
low prices during peak season!
inefficient marketing system!
payment of undocumented road
fees when transporting calamansi
to Manila!
calamansi is not a priority cargo in
RoRo ships!
lack of resources for collective
marketing among calamansi
farmers!
lack of skills, knowledge,
experience and appreciation on
the benefits and advantages of
collective marketing among
calamansi farmers!
huge post harvest losses
52 of 78
Function
Processing
!
!
!
Opportunities!
Constraints!

competitiveness

competitiveness
calamansi powder is performing

very well in the market!
low price of calamansi during
peak season!
existence of resolutions,
ordinances, and legislation
promoting the patronage of
calamansi drinks!
huge number of fast crafts, RoRo
ships, and buses that may
exclusively serve calamansi juice
drinks processed in Oriental
Mindoro
low production output; low capacity!

underutilization of processing
facilities!
intermittent production!
no FDA License to Operate and
Product Registration!
no barcode!
limited access to markets!
inconsistent quality of processed
calamansi products!
lack of access to support services
53 of 78
SECTION 8: COMPETITIVENESS DIRECTIONS!
!
A. Competitiveness Vision!
!
Based on identified market opportunities, the calamansi industry stakeholders collectively

identified which of those they will be pursuing within the next 3 years.!
Figure 12. Illustrations of Competitiveness Visions of Calamansi Industry Stakeholders !
The succeeding table provides details on the competitiveness vision the industry stakeholders
have collectively formulated. Information on the target markets they want to penetrate within the
next 3 years, including ways how the industry can competitive on those target markets, the product
formats and characteristics, improvement on relations, and how the expected growth can become
inclusive are presented in Table 32.!
!
54 of 78
Table 32. Elements of the Competitiveness Vision of the Calamansi Value Chain
VISION
Target Markets
How can the industry

compete in target
markets
Product Formats
Product
Characteristics
Relations Between
Players
DESCRIPTION
Fresh Calamansi
Wholesalers and retailers in Manila markets
Consolidators in Mindoro
Processed Calamansi
Supermarkets
Schools
Hospitals
Hotels
Restaurants
Drug stores
LGUs
Athletes
DiabeBc PaBents
Improve eciency in producBon and processing
Increase area planted and volume of producBon of calamansi
Engage in o season producBon of calamansi
Implement Good Agricultural PracBces in calamansi
producBon and Good Manufacturing PracBces in calamansi
processing
maintain quality of fresh calamansi from farm to market;
follow proper harvesBng, handling and transport pracBces
Promote organic producBon of fresh calamansi
DiversicaBon into calamansi powder (wider range of
applicaBon, long shelf life)
FDA registraBon and license
Appropriate packaging and aRracBve labels
Calamansi powder
Calamansi juice (ready to drink, concentrate,
Health and hygiene products (soap, loBon, detergent)
EssenBal oils
Powerful anBoxidant
Can lower cholesterol
Low sugar/sugar free
Rich in vitamin C
Natural/organic
Energy drink
Industry players working together to compete with Asian and
other global compeBtors
Sharing of market, technical, and other relevant industry
informaBon
DisseminaBon of best pracBces among farmers and processors
Buyers providing support services (i.e. trainings) to suppliers
Agreement on quality standards
Industry giving back to the community
55 of 78
VISION
Ways that the

Calamansi VC Can
Benefit the Poor
DESCRIPTION
VC upgrading can result in Increase in income for all players,

including small farmers; also results in a greater demand for
employment in farming, trading and processing
More income mean more taxes paid to government that can
support development programs and basic services, like health
and educaBon, for the community
Small farmers can set up nurseries (collecBve nurseries if
possible) to increase availability of good quality planBng
material
Employment in farming, trading and in processing faciliBes
IntensicaBon of calamansi farming by implemenBng GAP
(proper planBng density, soil nutriBon, opBmum producBvity,
etc)
Promote Fair Trade pracBces; chain wide transparency
!
B. Priority Constraints and Interventions!
Table 33. Summary of Priority Constraints/Opportunities and Interventions!
FUNCTION
CONSTRAINTS/ INTERVENTION STRATEGY

OPPORTUNITIES
& APPROACH
WHO CAN DO IT AND POTENTIAL

ROLES
Public
Input Supply
establishment of
calamansi
nurseries
decreasing
production of
fresh calamansi
tap existing calamansi

Develop training
nursery operators in setting
modules and
up nurseries in calamansi
references for
production areas!
nursery
management!
set up of community based collective enterprises support training
engaged in calamansi
activities for
seedling production
nursery operators
Develop training
modules,
references, pilots,
and demo sites
for GAP on
calamansi
rehabilitate existing
farming!
calamansi farms!
support trainers
replace old calamansi trees! training for GAP!

expand calamansi
pass and
hectarage in the target
implement
municipalities!
legislation
adopt Good Agricultural
regulating cutting
Production for Calamansi
of calamansi
Farming!
trees!
regulate cutting of
design plant
calamansi trees
now, pay later
and other similar
schemes that
promote
calamansi
planting
Private
develop business
plans on nursery
management!
invest on
calamansi
nursery
enterprises
align farming
practices to GAP!
commit to replace
old trees!
farmer leaders
commit to
become GAP
trainers
56 of 78
FUNCTION

OPPORTUNITIES
& APPROACH

ROLES
Public
Farming
off season
production of
calamansi
lack of access to
service providers
poor farm to
market roads
disorganized
industry
Assembly
Private
Develop training
modules,
references, pilots,
and demo sites
for off - season
farmers commit a
production of
% of their farm
calamansi !
for off - season
support trainers
realign calamansi
production!
training, including
production towards the lean
seek financing for
study visits to
season
irrigation and
practitioners for
working capital
off - season
for off - season
production!
production
support farmers
who are
committed to go
into off - season
production
support trainers
training for
community based service
farmer leaders
providers for
commit to
develop community - based calamansi
become on - site
service providers for
farming!
service providers
calamansi farming
establish
for calamansi
calamansi
farmers
centres in
calamansi
producing
barangays
cooperate with
prioritise FMRs
improve farm to market
the government
that would have a
road conditions in target
in the
positive impact
municipalities
construction of
on the VC
FMRs
become active
promote trust
members of
organize calamansi farmers building activities
farmers, traders
down to the barangay level
between buyers
or processor
for collective marketing
and suppliers;
organisations!
activities!
broker supply
design and
improve relations between

agreements!
provide
buyers and suppliers!
support the
incentives for the
conduct organisational
organisation of
upgrading of
development activities for
calamansi
suppliers, in
calamansi farmers
farmers, traders
terms of quality
organisations
and processors in
and volume of
Oriental Mindoro
production
57 of 78
FUNCTION

OPPORTUNITIES
& APPROACH

ROLES
Public
Private
active
involvement in
facilitate and
clustering and
support clustering
collective
activities
marketing
activities
provide
processors avail
optimise the facilities and
Inefficient
processors with
of financing to
production system of
processing
technical and
upgrade
existing calamansi
activities!
financial support
processing
processing enterprises to
defective
in upgrading
facilities to
maximize capacity
processing
existing
correct defects
utilisation, production
equipment
processing
and improve
output, and product quality
facilities
overall efficiency
provide investor
with technical
and financial
support related to investor on a
production of
establish calamansi powder the set up of a
calamansi
calamansi
processing facility in the
calamansi
powder
powder
province
powder
processing facility
processing facility
in Oriental
Mindoro
link processors to
DOST, DTI,
private
comply with all
laboratories, and
FDA
food
requirements and
link processors to service
lack of access to
technologists,
apply for product
providers who will help
service providers
and others, who
registration and
complete FDA requirements
can do proximate
LTO!
analysis, label
apply for a
design, and other barcode
FDA
requirements
development of adopt clustering approach

collective
to coordinate production
marketing system and harvesting activities
for fresh
geared towards collective
calamansi
marketing
Processing
Support
Markets
!
!
Establishment of calamansi nurseries!
!
The number of nurseries producing good quality calamansi planting materials in Oriental Mindoro
is very limited. When the interviews were conducted, the total inventory of calamansi seedlings in
Oriental Mindoro was just 105,000 pcs. This can only plant 168 hectares of calamansi farms. !
Some of these nurseries however, are not producing the calamansi seedlings that farmers prefer.!
Farmers prefer to buy budded calamansi seedlings because mortality is low and the time needed
to reach productive age is shorter. Farmers also want seedlings with calamandarin as stock,
because of its excellent root development and fruiting characteristics. !
Not all calamansi producing areas have access to seedlings from existing calamansi nurseries.
And most of the farmers who are able to buy calamansi from these nurseries are those whose
calamansi farms are from the same area. !
58 of 78
The establishment of nurseries within the different calamansi producing municipalities will address
the lack of supply of good quality planting materials. Setting them up within the top calamansi
producing municipalities of Oriental Mindoro will facilitate access to good quality planting materials
for calamansi farmers.!
A study can be done on the actual demand for calamansi seedlings to determine the number, the
size, and the capacity of the nurseries to be established. The study should also consider
expanding the capacity and capabilities of existing nurseries in target areas. !
There are already several nursery operators in the province who can be tapped to train other
potential nursery operators in the set up and the operation of a calamansi nursery. While resolving
the constraint on the supply of good quality calamansi seedlings, this will also serve as a highly
profitable enterprise for community - based nursery operators.!
!
!
Increasing calamansi production in Oriental Mindoro!
!
Volume of production of calamansi in the province can be increased by regulate cutting of

calamansi trees, replacing old calamansi trees with good quality seedlings, establishing new
calamansi farms, rehabilitating existing calamansi farms and the adoption of Good Agricultural
Production for calamansi farming.!
!
!
Promotion of off - season production of calamansi!
!
72 % of calamansi from Oriental Mindoro is produced during the peak season. Realigning some
of these volume into off - season production would help temper the very low buying price during
the peak season. It will also increase the total value of fresh calamansi produced in the province.
These can be translated into an increase in income for calamansi farmers.!
Off season production technology for calamansi involves aborting or delaying fruiting during the
peak season, so the plant fruits during the lean season instead. One technique is to remove corn sized fruits that emerge during the peak season. 3 - 7 year old calamansi trees are considered to
be the optimum age for off - season production. !
The use of organic fertilizers improves off - season production performance, provided that the
recommended application of insecticides and fungicides are followed. Another major requirement
for off - season calamansi production is a reliable source of water for irrigation and pesticide
application. It is recommended to install drip irrigation facilities for farms who are interested to go
into off - season production of calamansi.!
Research has to be conducted to develop and continually improve the technology for off - season
production of calamansi. At present, there are already several indigenous practices for off season production, but this has to be documented and verified under field conditions.!
!
!
Improving Access to Support Services!
!
Community - based service providers composed of farmer - leaders, traders, extension workers,
etc can be trained to provide on - site technical assistance for calamansi farmers. This will ease
the pressure off of the government agri extension offices in providing support services to the
industry. This will provide access to relevant support services for farmers upgrading needs.!
Barangay Calamansi Centers, much like the Barangay Health Centers, can be established to
provide technical assistance to all calamansi farmers. It would be jointly managed by a public private partnership between the local government and the private industry stakeholders of Oriental
59 of 78
Mindoro. The calamansi center will serve as a technology - demonstration facility showcasing the
latest breakthroughs and best practices for calamansi farming like off - season production.
Farmers can also bring their concerns related to calamansi production, like identification of pest
and disease and recommended treatment, to calamansi farmer - experts based on the calamansi
centers. !
On the processing side, linking the processors with service providers to do proximate analysis,
label design, and other similar services, will help them finally comply with the requirements of an
FDA License to Operate and a product registration, so they can finally sell to mainstream or more
lucrative markets.!
!
!
Build effective horizontal and vertical linkages!
!
Improving relations between buyer and suppliers will facilitate the flow of benefits, information,
incentives, and support services within the chain. Government can organise and support trust
building activities that will lead to mutually beneficial relations between players.!
The use of the clustering approach will build effective horizontal relations among farmers. They
can increase their incomes by saving on costs through bulk purchasing of inputs, increasing
productivity through the dissemination of best farming practices, and by engaging in the collective
marketing of fresh calamansi. !
!
Upgrading of Calamansi Processing Facilities!
Fixing defective processing facilities or upgrading them by

acquiring mechanical juice extractors would improve the production
output, efficiency, and capacity utilisation of calamansi processing
enterprises in the province. Helping them get their FDA License to - Operate and product registration would also ensure that their
product are safe and of good quality, and can already be sold to
more lucrative, mainstream markets. This will make the processing
enterprises more profitable and they will be able to buy more
calamansi for their processing operations.!
The establishment of a calamansi powder processing facility in

Oriental Mindoro would allow the value chain to take advantage of
the market opportunities for calamansi powder, and this would also
provide calamansi farmers and traders with a huge alternate
market for their calamansi, especially during the peak season.!
!
!
Figure 13. Calamansi Powder Sold in Sachets!
60 of 78
SECTION 9: CONCLUSIONS AND RECOMMENDATIONS!
Conclusions and recommendations on competitiveness position of region and provinces, markets

to focus on, and key directions for upgrading.!
PRDP will be adopting the value chain approach in developing the calamansi value chain of
Oriental Mindoro. The program will invest on leverage points along the chain that will have a
massive, systemic, positive impact on the entire value chain. The program will engage the active
participation of the private sector, to make the interventions and the corresponding impact more
sustainable. For example, developing value chain players to provide support services that could
be built into commercial transaction, would ensure that the services will still be available even after
PRDP has ended.!
After a thorough value chain analysis, key industry opportunities and constraints affecting the
competitiveness of the whole value chain and the individual enterprises were identified. And
during the stakeholders workshop, considering market opportunities and they key constraints they
are facing, the industry stakeholders set the directions they will collectively pursue in the next few
years.!
Oriental Mindoro can strengthen its reputation as the Calamansi King of the Philippines by
focusing on increasing volume of calamansi production, developing inter firm relations, improving
access to support services, building more farm - to - market roads, and upgrading the processing
capabilities in the province. !
Figure 14 shows the results of the Expanded
Vulnerability and Suitability Assessment
(eVSA).
The municipalities that will be
prioritised under PRDP are Victoria, Calapan
City, Pola, Socorro and Naujan.!
Producing more calamansi, particularly
during off - season months of November to
May will not only increase farmers income,
but it will also Increase the available supply
of calamansi for trading, which would also
increase the income of those engaged in
trading.!
Improving access to support services and
making the industry more cohesive, would
facilitate chain - wide upgrading, while also
improving the overall competitiveness and
performance of the individual enterprises.!
Figure 14. Priority Areas for Intervention !
The province will be exploiting the superior quality of the fresh calamansi it produces, in terms of
appearance, shelf - life, and taste, to keep its strong position in the market.!
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The implementation of these interventions, with the support of PRDP and other private and public
stakeholders, is envisioned to generate results, impact and outcomes, that would contribute to
PRDPs goals and objectives.!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
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Annexes!
Calamansi Nursery Operators in Mindoro and Inventory of Budded Seedlings!

Location
Roxas
Victoria
Name of Nursery
Owner
Address
No. Stock
Budded
Citrus
CORRINES Garden
Rufino D. Lumbres
San Aquilino
2,000 pcs
JMD Plant Nursery
Jesus M. Dimapilis
Little Tanaun
20,000 pcs
A.B.Escala
Aurelio B. Escala
San Atonio
60,000 pcs
Victory Plant Nursery
Engr. Louie Castillet
San Isidro Plant Nursery 20,000 pcs
Flora Green Plant Nursery
Murphy Sanchez
Pakyas
TOTAL
3,000 pcs
105,000 pcs
!
!
List of Calamansi Farmers in Oriental Mindoro!

No
Farmer or!
Farm Owners Name
Address
No
!
Farmer or!
Farm Owners Name
Address
1 Teodora Roxas
Burbuli
391 Rumelyn Lanot
Sta. Rita
2 Pelajia Aceveda
Burbuli
392 Dominador Montenegro
Cacawan
3 Mely Cabales
Burbuli
393 Carmenchita de Mesa
Sta. Rita
4 Joel Cabales
Burbuli
394 Ernesto Marasigan
Marayos
5 Fred Morales
Burbuli
395 Smeon Baculo
Marayos
6 Virgilio Atienza
Burbuli
396 Filmon Lagrado
Marayos
7 Erlinda Pedrosa
Burbuli
397 Teodoro Pastrana
Marayos
8 Henry Bacani
Sta. Cruz
398 Orlando Justinano
Marayos
9 Oligario Dimalibot
Water
399 Lolita Macadig
Marayos
10 Nomeriano Cabguete
Water
400 Sherwin de Leon
Subaan Socorro
11 Quirino caguete
Water
401 Pablito Real
Maningcol
12 Lorna Aday
Water
402 Nnenita Gallena
Maningcol
13 Lumangbayan
Water
403 Roel Lee
Maningcol
14 Rolando Zulueta
Lumangbay
an
404 Apolonio Fabreng
Maningcol
15 Ronie Marquez
Puerto
Galera
405 Feliciano Madregalejos
Maningcol
16 Felipe Paglinawan
Sta. Rosa 2
406 Vilma Madrigalejos
Maningcol
17 Pauina Menia
Sta. Rosa 2
407 Luis Saguid
Maningcol
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No
Farmer or!
Farm Owners Name
Address
No
Farmer or!
Farm Owners Name
Address
18 Rufino Silang
Dulangan 1
408 Isabel Aranda
Maningcol
19 Lucena Evangelista
Dulangan 1
409 Richard Vitto
Maningcol
20 Nicolas Banta
Dulangan 1
410 Efren Marciano
Anoling
21 Leonardo Silang
Dulangan 1
411 Ricardo Austria
Cacawan
22 Tomas Papa
Dulangan 1
412 Dominador Montenegro
Cacawan
23 Leandro silang
Dulangan 1
413 Renato Rellin
Cacawan
24 Mario Dalisay
Dulangan 1
414 Hernando Fetalbero
Cacawan
25 Felix Dalisay
Dulangan 1
415 Remberto Fetalbero
Cacawan
26 Canuto Dalisay
Dulangan 1
416 Ronie Seld
Cacawan
27 Antonio Dalisay
Dulangan 1
417 Efren Rellin
Cacawan
28 Raymundo Dalisay
Dulangan 1
418 Evelyn Mendoza
Cacawan
29 Clemente Avicen
Dulangan 2
419 Efren Monsanto
Cacawan
30 Renato Pastrana
Dulangan 2
420 Rolando Lumagbas
Cacawan
31 Noberto Aquino
Dulangan 2
421 Roselli Badillo
Cacawan
32 Pedro Ayano
Dulangan 2
422 Benjamin Samarita
Cacawan
33 Buhay Hernandez
Dulangan 2
423 Elena Manlipes
Cacawan
34 Jolito Plaviano
Dulangan 2
424 Bella Maming
Cacawan
35 Charles Evangelista
Dulangan 2
425 Godofredo Castillo
Cacawan
36 Lucero Abanador
Dulangan 2
426 Rizaldy Rico
Matulatula
37 Nestor Evangelista
Dulangan 2
427 Domingo Fernandez
Roxas, Or.Mdo
38 Ruben Evangelista
Dulangan 2
428 Policarpio Soria
Matulatula
39 Pablo Beloso
Dulangan 2
429 Romulo Castana
Matulatula
40 Buenvenido Dalisay
Dulangan 2
430 Rolando Nadal
Matulatula
41 Lourdes Politico
Dulangan 2
431 Nelson Ornedo
Matulatula
42 Virgilio Politico
Dulangan 2
432 Godofredo Calayan
Matulatula
43 Adriano Politico
Dulangan 2
433 Ariel Rabida
Matulatula
44 Pablo Ramiscal
Dulangan 2
434 Zeny Macaraig
Matulatula
45 Joel Ilagan
Dulangan 2
435 Norberto Vargas
Matulatula
46 Josie Avicen
Dulangan 2
436 Alindog Rabida
Matulatula
47 Bernardo Lalong-Isip
Dulangan 2
437 Ricardo Labao
Matulatula
48 Mario Manalo
Dulangan 2
438 Lea Requnala
Matulatula
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No
Farmer or!
Farm Owners Name
Address
No
Farmer or!
Farm Owners Name
Address
49 Roberto De Ocampo
Dulangan 2
439 Alex Erlaro
Matulatula
50 Roberto De Ocampo
Dulangan 2
440 Arcadia Lancallo
Matulatula
51 Josie Menecio Briones
Dulangan 2
441 Jimmy Rey
Matulatula
52 Generoso Evora
Dulangan 2
442 John Aizan Macaraig
Matulatula
53 Nicolas Manalo
Dulangan 2
443 Noelito Lardoni
Matulatula
54 Nicolas Manalo
Dulangan 2
444 Avelino Landoni
Matulatula
55 Albeto Tolentino
Dulangan 2
445 Juana Rico
Matulatula
56 Cornelio Agena
Dulangan 2
446 Nicanor Soria
Matulatula
57 Ramon Lalong-isip
Dulangan 2
447 Luis Soria
Matulatula
58 Loreto Capili
Dulangan 2
448 Policarpio Soria
Matulatula
59 Jolly Lizardo
Dulangan 2
449 Efren Soria
Matulatula
60 Edgar Lizardo
Dulangan 2
450 Avelino Machete
Matulatula
61 Lazaro Bajadia
Dulangan 2
451 Armando Garachico
Matulatula
62 Vicente Avicen
Dulangan 2
452 Ambrosio Soria
Matulatula
63 Noel Aciopen
Dulangan 2
453 Orlando Velasco
Matulatula
64 Leodegario Fajardo
Dulangan 2
454 Romulo Hernandez
Matulatula
65 Jaime Aclopen
Dulangan 2
455 Gaudencio Soria
Matulatula
66 Reynita Evora
Dulangan 2
456 Cerilo Magtanggol
Matulatula
67 Iluminada Orense
Dulangan 2
457 Alicia Vargas
Matulatula
68 Joel Ilagan
Dulangan 2
458 Jun Cervacia
Matulatula
69 Moises Pangiinan
Dulangan 2
459 Quintin Robida Jr.
Matulatula
70 Nestorio Evangelista
Dulangan 2
460 Miguel Agrava
Matulatula
71 Renato Pastrana
Dulangan 2
461 Marvin Ramos
Matulatula
72 Pedro Ayano
Dulangan 2
462 Rizal Ramos
Matulatula
73 Larry Mendoza
Dulangan 2
463 Luninging Javier
Matulatula
74 Arulfo Manalo
Dulangan 2
464 Nelson Malundras
Matulatula
75 Rosenda Evora
Dulangan 2
465 Rizalito Malundras
Matulatula
76 Arsenio Pangiinan
Dulangan 2
466 Edwin Agrava
Matulatula
77 Loreto Capili
Dulangan 2
467 Gervacio Ricaflanca, Jr.
Matulatula
78 Leon Ilagan
Dulangan 2
468 John Rey
Matulatula
79 Virginia Mendoza
Dulangan 2
469 Nestor Villanueva
Matulatula
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No
Farmer or!
Farm Owners Name
Address
No
Farmer or!
Farm Owners Name
Address
80 Juanita Hernandez
Dulangan 2
470 Hispicia Carpacio
Matulatula
81 Angel Pangilinan
Dulangan 2
471 Carmelita Carpacio
Matulatula
82 Justino Evora
Dulangan 2
472 Lorelito Ramirez
Matulatula
83 Severino Magtibay
Dulangan 2
473 Gabriel Ferrera
Matulatula
84 Victor Garcia
Dulangan 2
474 Vevencio Carandang
Matulatula
85 Germinio Aspi
Dulangan 2
475 Winne Carandang
Matulatula
86 Adriano Politico
Dulangan 2
476 Raymundo Soria
Matulatula
87 Luciano Culing
Dulangan 2
477 Dionisio Labao
Matulatula
88 Graciano Dela Chica
Dulangan 2
478 Jernan Ferrero
Matulatula
89 Gregorio Evangelista
Dulangan 2
479 Regalado Ferrera
Matulatula
90 Antonio Lalong-isip
Dulangan 2
480 Rene Pagcaliwagan
Matulatula
91 Dante Evangelista
Dulangan 2
481 Antonio Lincallo
Matulatula
92 Max Ronquillo
Dulangan 2
482 Ubaldo Ferrera
Matulatula
93 Ben de Gala
Dulangan 2
483 Lani Pasco
Matulatula
94 Cesar Paredes
Dulangan 2
484 Dante Marinque
Matulatula
95 Florante Marasigan
Dulangan 2
485 Nelson Ornedo
Matulatula
96 Arsenio Capili
Dulangan 2
486 Jerecto Malvar
Matulatula
97 Perla Autor
Dulangan 2
487 Ranilo Malvar
Matulatula
98 Narding Capili
Dulangan 2
488 Roberto Labao
Matulatula
99 Arnold Capili
Dulangan 2
489 Tita Abejo
Matulatula
100 Gavino Villena
Dulangan 2
490 Lydia Macapanas
Matulatula
101 Flora Llacuna
Dulangan 2
491 Luzvilla Mampusti
Matulatula
102 Amelita Pangilinan
Dulangan 2
492 Elma Arnitos
Matulatula
103 Serafin Almario
Dulangan 2
493 Aresnio Manimtim
Matulatula
104 Petronilo Hernandez
Dulangan 2
494 Rosendo Caradang
Matulatula
105 Jaime Rabino
San Ignacio
495 Rafael Lincallo
Matulatula
106 Erwin Aloya
San Ignacio
496 Victor Fallaria
Matulatula
107 Edwin Landaos
San Ignacio
497 Villaflor Gamutin
Matulatula
108 Edwin Landaos
San Ignacio
498 Vicente Malundras
Matulatula
109 Mario Abata
San Ignacio
499 Merciditas Anyayahan
Matulatula
110 Franklin Abata
San Ignacio
500 Jimmy Ferrera
Matulatula
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No
Farmer or!
Farm Owners Name
Address
No
Farmer or!
Farm Owners Name
Address
111 Flaviano Rabang
San Ignacio
501 Acel Carandang
Matulatula
112 Moises Calderon
San Ignacio
502 Sixto Ferrera
Matulatula
113 Peping Sanyuan
San Ignacio
503 Juan Ramirez
Matulatula
114 Buhay Rayos
San Ignacio
504 Simplicio Sanchez
Matulatula
115 Reynaldo dela Chica
San Ignacio
505 Guillermo Amparo
Matulatula
116 Marvin Aloya
San Ignacio
506 Norma Macaraeg
Matulatula
117 Flaviano Rabang
San Ignacio
507 Rogelio Armitas
Matulatula
118 Jayson Landao
San Ignacio
508 Arceli Armitos
Matulatula
119 Juan Manalo
San Ignacio
509 Acquilino Carandang
Matulatula
120 Ruperto Jardinero
San Ignacio
510 Generoso delos Reyes
Matulatula
121 Ignacio Evora
San Ignacio
511 Enrico Ferraren
Matulatula
122 Carlos Panggo
San Ignacio
512 Prima Ferraren
Matulatula
123 Maria Evangelista
San Ignacio
513 Juvener Ferraren
Matulatula
124 Graciano Dela Chica
San Ignacio
514 Ruben Vargas
Matulatula
125 Editha Rayos
San Ignacio
515 Elbert Marinque
Matulatula
126 Pablito Jardinero
San Ignacio
516 Alona Rabida
Matulatula
127 Epifanio Jardinero
San Ignacio
517 Lucille Villanueva
Matulatula
128 Victor Francisco
San Ignacio
518 Maricel Lincallo
Matulatula
129 Esperanza Dela chica
San Ignacio
519 Alexander Erlano
Matulatula
130 Lydia Dela chica
San Ignacio
520 Sagisag Ramos
Matulatula
131 Reynaldo dela Chica
San Ignacio
521 Gilbert Lazo
Matulatula
132 Ireneo Apasan
San Ignacio
522 Domingo Vasa
Matulatula
133 Liwayway Doroy
San Ignacio
523 Erlando Agrava
Matulatula
134 Gregorio Beron
San Ignacio
524 Randy Agrava
Matulatula
135 Victor Sonato
Lantuyan
525 Corazon Malto
Matulatula
136 Gabriel Madaraya
Lantuyan
526 Ruben Vargas
Matulatula
137 Minario Madarayan
Lantuyan
527 Benedicto Vargas
Matulatula
138 Cenon Pungkok
Lantuyan
528 Jerry Ramos
Matulatula
139 Yolanda Pungkok
Lantuyan
529 Rolly Ocena
Matulatula
140 Roberto Maganda
Lantuyan
530 Jay Malundras
Matulatula
141 Mario Laguerta
Tabontabon
531 Gary Mamoy
Matulatula
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No
Farmer or!
Farm Owners Name
Address
No
Farmer or!
Farm Owners Name
Address
142 Maximo Evangelista
Bangkatan
532 Maur Rabida
Matulatula
143 Amelita delos Santos
Bangkatan
533 Rustico Mangubat
Matulatula
144 Josefina Malibiran
Bangkatan
534 Loreto Mangubat
Matulatula
145 Solfecio Garcia
Bangkatan
535 Luis Mangubat
Tagbakin
146 Felimon Garcia
Bangkatan
536 Ryan Louie Mangubat
Tagbakin
147 Hilda tolentino
Bangkatan
537 Zenaida Macalalad
Tagbakin
148 Apolonio Garcia
Bangkatan
538 Ruben Macalalad
Tagbakin
149 Lydia Almero
Bangkatan
539 Diomedeo Macalalad
Tagbakin
150 Ademar Balan
Bangkatan
540 Virgilio Geroleo
Tagbakin
151 Fabiana Veloso
Bangkatan
541 Celedonio Gida
Tagbakin
152 Rosalita Cajayon
Bangkatan
542 Rosauro Ferriol
Tagbakin
153 Flaridel Laura
Bangkatan
543 Reynaldo Castillo
Tagbakin
154 Donato Laura
Bangkatan
544 Alexander Guevarra
Tagbakin
155 Ireneo Basol
Bangkatan
545 Mercy Basa
Tagbakin
156 Nolasco Garcia Jr.
Bangkatan
546 Martin Jasmin
Tagbakin
157 Renato Taun-og
Mangangan
547 Julie Gida
Tagbakin
158 Pedro Paglinwan
Mangangan
548 Antonio Muhi Jr
Tagbakin
159 Alexander Aceveda
Calapan
City
549 Jesus Gargullo
Tagbakin
160 Manny Quissiera
Mangangan
550 Villamot de Guzman
Tagbakin
161 Ernesto Alforo
Mangangan
551 Domingo Geroleo
Tagbakin
162 Roberto Tizon
Mangangan
552 Agnes Abanador
Tagbakin
163 Nenita Perez
Mangangan
553 Arnel de Padua
Tagbakin
164 Canisio Cadano
Mangangan
554 Irish Mangubat
Tagbakin
165 Cipriano Cueto
Mangangan
555 Reynaldo Gawad
Tagbakin
166 San Isidro
Mangangan
556 Roberto Jagong
Tagbakin
167 Lito Guevarra
Mangangan
557 Herman Jagong
Tagbakin
168 Alicia Manalo
Mangangan
558 Lorna Herrera
Tagbakin
169 Anecito Arzobal
Mangangan
559 Jomie Herrera
Tagbakin
170 Euginia Virtucio
Mangangan
560 Edwin Guaves
Tagbakin
171 Diple de Castro
Mangangan
561 Merly Ferraro
Tagbakin
172 Jimmy Ambat
Mangangan
562 Vic Gida
Tagbakin
68 of 78
No
Farmer or!
Farm Owners Name
Address
No
Farmer or!
Farm Owners Name
Address
173 Marcelo Blay
Tagbakin
563 Arnel Gida
Tagbakin
174 Fortunata Montalbo
Tagbakin
564 Nelson Gida
Tagbakin
175 Kaligtasan
Tagbakin
565 Danilo rico
Tagbakin
176 Nicolas Garcia
Tagbakin
566 Sulpicio Abanador
Tagbakin
177 Pedro Garcia
Tagbakin
567 Albert Gida
Tagbakin
178 Romulo De Guzman
Tagbakin
568 Norberto Macagaling
Tagbakin
179 Gammy Roldan
Tagbakin
569 Nolito Macagaling
Tagbakin
180 Iniano Camo
Tagbakin
570 Marianito Lacena
Tagbakin
181 Efren Trinidad
Tagbakin
571 Mauro Lacerna
Tagbakin
182 Emilando Inocencion
Tagbakin
572 Flora Maravilla
Tagbakin
183 Donato Salazar
Tagbakin
573 Samuel Maravilla
Tagbakin
184 Pinky Montano
Tagbakin
574 Carmelo Soleta
Maluanluan
185 Robert Campus
Tagbakin
575 Corazon Soriano
Panikihan
186 Ederly Recto
Tagbakin
576 Lina Venturanza
Panikihan
187 George Talagtag
Tagbakin
577 Mark Oliver Ricafranca
Panikihan
188 Anita Pamisaran
Tagbakin
578 Efren Montalbo
Malibago
189 Renato Pachica
Tagbakin
579 Vilma H. Grangos
Fortuna
190 Pedro Talagtag
Tagbakin
580 Marcelino Grangos
Fortuna
191 Cherry Gaspado
Tagbakin
581 Restituto M. Nazal
Fortuna
192 Sony Galindez
Tagbakin
582 Danilo V. Grangos
Fortuna
193 Rogelio Gadon
Tagbakin
583 Bernie M. Soriano
Fortuna
194 Pacita Gadon
Tagbakin
584 Arnel H. Grangos
Fortuna
195 Ramon Gadon
Tagbakin
585 Felix H. Grangos
Fortuna
196 Total Bongabong
Tagbakin
586 Roberto Latombo
Fortuna
197 Arnel Mella
Conrazon
587 Segundo Atienza
Calubayan
198 Justino Cruzat
Conrazon
588 Pedro Atienza
Calubayan
199 Agapito Magalang
Conrazon
589 Arnulfo Ambas
Calubayan
200 Eugenio Gupit
Conrazon
590 Berlito Latombo
Calubayan
201 Renato Ilagan
Conrazon
591 German Panghulan
Calubayan
202 Pedro Enriquez
Conrazon
592 Cristito Bigyan
Calubayan
203 Marlon Rogel
Conrazon
593 Fabian Valdez
Calubayan
69 of 78
No
Farmer or!
Farm Owners Name
Address
No
Farmer or!
Farm Owners Name
Address
204 Thomas Frias
Conrazon
594 Wilfredo Manic
Calubayan
205 Marcelino Guno
Conrazon
595 Francis Llanto
Calubayan
206 Amante Tugape
Poblacion
596 Eduardo Ambas
Calubayan
207 Cristito Samson
Rosacara
597 Romeo Magpantay
Calubayan
208 Victoriano Leander
Salcedo
598 Henry Canaco
Subaan
209 Leody Calingasan
Salcedo
599 Restituto De Leon
Subaan
210 Amo Africa
Salcedo
600 Armando Garcia
Subaan
211 Benjamin Hernandez
Sumagui
601 Mariano Plete
Subaan
212 Total Bansud
Sumagui
602 Pedro Linga
Subaan
213 Calapan City
Sumagui
603 Noel Linga
Subaan
214 Ruben Ayag
Batino
604 Apolonio Aala
Subaan
215 Apolonio Salcedo
Batino
605 Rafael Ylagan
Subaan
216 Rolly Saulda
Batino
606 Romeo Valencia
Subaan
217 Tamano Caringal
Batino
607 Danilo Ganibo
Subaan
218 Maximo Bukid
Manila
608 Ernesto Laurente
Subaan
219 Sabino de Torres
Batino
609 Modesto Landicho
Mabuhay II
220 Lamberto Saulda
Batino
610 Ariel Landicho
Mabuhay II
221 Ruben Gutierrez
Batino
611 Silverio Semania
Mabuhay II
222 Iladio Macandili
Batino
612 Thelma Angulo
Mabuhay II
223 Leopoldo Silang
Bucayao
613 Nena Almendras
Mabuhay II
224 Eulogio Ramirez
Gutad
614 Norberto Almendras
Mabuhay II
225 Gingging Atienza
Gutad
615 Mely Almendras
Mabuhay II
226 Amario ramirez
Gutad
616 Myrna Pasco
Mabuhay II
227 Eduardo Cruz
Nag-Iba 2
617 Joselito Pasco
Mabuhay II
228 Edie Gagote
Gutad
618 Chona Pasco
Mabuhay II
229 Anthony de Torres
Gutad
619 Ada Pasco
Mabuhay II
230 Orlando Jabat
Nag-Iba 2
620 Hanvel Tolentino
Mabuhay II
231 Eddie Cruz
Nag-Iba 2
621 Hayde Baraca
Mabuhay II
232 Danilo Mendoza
Nag-Iba 2
622 Hazel Tolentino
Mabuhay II
233 Roberto Gottierrez
Nag-Iba 2
623 Gloria De Chavez
Mabuhay II
234 Pet Zuniga
Nag-Iba 2
624 Rosita Almendras
Mabuhay II
70 of 78
No
Farmer or!
Farm Owners Name
Address
No
Farmer or!
Farm Owners Name
Address
235 Laudelino Magadia
Nag-Iba 2
625 Mering Baldona
Mabuhay II
236 Catipon Dimaano
Nag-Iba 2
626 Joe Almendras
Mabuhay II
237 Rolly Noble
Nag-Iba 2
627 Julio Almendras
Mabuhay II
238 Inday Maneja
Nag-Iba 2
628 Bendito Ramos
Mabuhay II
239 Gregorio Matira Jr.
Buhuan
629 Roger Ramos
Mabuhay II
240 Antonio De Leon
Buhuan
630 Relonisa Antone
Mabuhay II
241 Nestor Avila
Buhuan
631 Elmo Antone
Mabuhay II
242 Dante Ilagan
Buhuan
632 Rodel De Chavez
Mabuhay II
243 Rica Valenton
Buhuan
633 Glenn De Chavez
Mabuhay II
244 Dewey Ilagan
Buhuan
634 Orlando Tolentino
Mabuhay II
245 Elvira Dimayuga
Buhuan
635 Alfredo Rubia
Mabuhay II
246 Lucas Evangelista
Buhuan
636 Michael Pasco
Mabuhay II
247 Apolinario Bacay Sr.
Buhuan
637 Nora Pasco
Mabuhay II
248 Jose Bacay Jr.
Buhuan
638 Ancing Politado
Mabuhay II
249 Luciano Bacay jr.
Buhuan
639 Tito Kendera
Mabuhay II
250 Mario Marasigan
Buhuan
640 Justino Abrenica
Mabuhay II
251 Ronal Cusi
Buhuan
641 Willy Masilang
Mabuhay II
252 Jimmy Bacay
Buhuan
642 Nida Labay
Mabuhay II
253 Hermogenes Soriano
Buhuan
643 Jesus Trinidad
Mabuhay II
254 Nilda Obando
Buhuan
644 Anacleto Mercado
Mabuhay II
255 Tildo Laguerta
Buhuan
645 Efren Manalo
Mabuhay II
256 boying Obando
Buhuan
646 Loriano Almendras
Mabuhay II
257 Vic Ulayan
Buhuan
647 Perlita jabat
Mabuhay II
258 Manuel Anyayahan
Buhuan
648 Adelaida Mendoza
Mabuhay II
259 Loleng Aguilar
Buhuan
649 Dante Lasac
Mabuhay II
260 Edilberto Adeva
Pajo
650 Artemio Mendoza
Mabuhay II
261 Shirley Casapao
Pajo
651 Leonisa Pimentel
Mabuhay II
262 Efren Rodrigez
Canubing 2
652 Flavio Aclan
Mabuhay II
263 Miriam Pangilina
Canubing 2
653 Leoven Landicho
Mabuhay II
264 Lucy Macatangay
Canubing 2
654 Pedro Manalo
Lapog
265 Calicano Datingaling
Canubing 2
655 Andres Bagui
Lapog
71 of 78
No
Farmer or!
Farm Owners Name
Address
No
Farmer or!
Farm Owners Name
Address
266 Miguel Calderon
Canubing 2
656 Consuelo Ylagan
Lapog
267 Carlito Chevez
Canubing 2
657 Reynaldo Landicho
Lapog
268 Petronio Rago
Canubing 2
658 Dionisio guevarra
Lapog
269 Baby Mendoza
Canubing 2
659 Brixio Guevarra
Lapog
270 Leonora Evangelista
Canubing 2
660 Pedro F. Manalo
Lapog
271 Loreto Manalo
Canubing 2
661 Jimmy Landicho
Lapog
272 Juana dela Rosa
Canubing 2
662 Nonilon Landicho
Lapog
273 Silvia Rayos
Canubing 2
663 Ruben Antone
Lapog
274 Felipe Evangeilista
Canubing 2
664 Lucio Leonor
Lapog
275 Conrado de Torres
Canubing 2
665 Celestino Manalo
Lapog
276 Cenon Evangelista
Canubing 2
666 Arsenio Fabunan
Lapog
277 Roberto Acedera Jr.
Canubing 2
667 Rosales Fabellon
Lapog
278 Eugenio Mulina
Canubing 2
668 Gloria Tuano
Lapog
279 Juan Evangelitsa
Canubing 2
669 Jaime fabellon
Lapog
280 Mauro Evangelista
Canubing 2
670 Olympio Fabunan
Lapog
281 Wilfredo de Torres
Canubing 2
671 Reynaldo Mogol
Lapog
282 Telma Evangelista
Canubing 2
672 Efren Ituralde
Lapog
283 Teodoro Paglinawan
Canubing 2
673 Isidro De La Cruz
Lapog
284 Francisco Rago
Canubing 2
674 Rolando Bacon
Lapog
285 Gregorio Balahadia
Canubing 2
675 Romeo Diona
Lapog
286 Victoria Rabino
Canubing 2
676 Manuel Diona
Lapog
287 Teodolo Luniang
Canubing 2
677 Simplicio Malaluan
Lapog
288 Alfonso Barrientos
Canubing 2
678 Rolando Bague
Lapog
289 Vida Moreno
Canubing 2
679 Diego Maderazo
Lapog
290 Mia Naderazo
Canubing 2
680 Juanito Bague
Lapog
291 Rolly Aguillon
Canubing 2
681 Jimmy Abag
Lapog
292 Gregorio Rago
Canubing 2
682 Jimmy Jordan
Lapog
293 Vergel Chavez
Canubing 2
683 Richard Diona
Lapog
294 Eva Genil
Canubing 2
684 Paulina Biscocho
Lapog
295 Alejandro Moreno
Canubing 2
685 Danilo Galay
Lapog
296 Romy Manalo
Canubing 2
686 Nicanor Osensao
Lapog
72 of 78
No
Farmer or!
Farm Owners Name
Address
No
Farmer or!
Farm Owners Name
Address
297 Francisco Rago
Canubing 2
687 San Gelacio
Patas
298 Mario Pangilinan
Patas
688 Apolonio Prado
San Gelacio
299 Corazon Rago
Patas
689 Alberto Lucnazan
San Gelacio
300 Benjamin Basilan
Patas
690 Dante Lumbera
San Gelacio
301 Juan Agena
Patas
691 Rizalina Balleza
San Gelacio
302 Agrifina Evangelista
Patas
692 Roy Albert de Gracia
San Gelacio
303 Mariano Evangelista
Patas
693 Gloria Ricky
San Gelacio
304 Alfredo Garcia
Patas
694 Ricky Paned
San Gelacio
305 Irineo Andal
Patas
695 Ricardo Icing
San Gelacio
306 Godofredo Batas
Patas
696 Evelyn Valencia
San Gelacio
307 Daniel Basilan
Patas
697 Roger Ricky
San Gelacio
308 Feliciano Sandoval
Patas
698 Amelita Aquino
Bethel
309 Archie Balita
Patas
699 Trinidad De Jesus
San Gelacio
310 Celso Banag
Patas
700 Romeo Gumba
San Gelacio
311 Roberto Bueno
Patas
701 Norma Malitao
San Gelacio
312 Lulavo Banag
Patas
702 Rene Nesperos
San Gelacio
313 Gondlina Lumanglas
Patas
703 Alejandro Nesperos
San Gelacio
314 Eustaquio silang
Patas
704 Antonio Nesperos
San Gelacio
315 Antonio Ramos
Patas
705 Tolentino Ingco
San Gelacio
316 Doroteo Andal
Patas
706 Roman Mangui
San Gelacio
317 Eugenio Agena
Patas
707 Benjamin Roque
San Gelacio
318 Roberto Bueno
Patas
708 Isagani Ortega
Canaan
319 Rufo Danilo
Patas
709 Artemio Medalla
Canaan
320 Marcelo Danilo
Patas
710 Larry Cabisuelas
Canaan
321 Felimon de Torres
Patas
711 Socoro Ilagan
Canaan
322 Elpedia Garcia
Patas
712 Ernesto Tenorrio
San Gabriel
323 Serafin Almario
Patas
713 Rolando Tenorio
San Gabriel
324 Megano Dinglasan
Patas
714 Ruben Coloza
San Gabriel
325 Lucas Calinao
Patas
715 Teodoro Aguila
San Gabriel
326 Ramon Garcia
Patas
716 Francisco Vergara
San Gabriel
327 Teodoro Ramos
Patas
717 Ricardo Vergara
San Gabriel
73 of 78
No
Farmer or!
Farm Owners Name
Address
No
Farmer or!
Farm Owners Name
Address
328 Mario Rago
Patas
718 Octavio San Pedro
San Gabriel
329 Sofronio Calderon
Patas
719 Lorna Supadea
San Gabriel
330 Sofronio Garcia
Patas
720 Julie Villanueva
San Gabriel
331 Jose Manalo
Patas
721 Fortunato Paradegas
San Gabriel
332 Eladio Suzar
Patas
722 Edilberto Vergara
San Gabriel
333 Anatalvo De Tores
Patas
723 Ruben Jarabe
San Gabriel
334 Eugenio Agena
Patas
724 Melecio Haplos
San Gabriel
335 Roberto Bueno
Patas
725 Nicasio Manato
San Gabriel
336 Rufo Asilo
Patas
726 Marlon Haplos
San Gabriel
337 Marcelo Asilo
Patas
727 Victorina Silon
San Gabriel
338 Felomino de Torres
Patas
728 Jaime Alding
San Gabriel
339 Elpedia Garcia
Patas
729 Eva Mirano
San Gabriel
340 Serafin Almario
Patas
730 Gregorio Haplos
San Gabriel
341 Magno Dinglasan
Patas
731 Ramil Aguila
San Gabriel
342 Lucas Calinao
Patas
732 Eddie Mohares
San Gabriel
343 Ramon Garcia
Patas
733 Macaria Mohares
San Gabriel
344 Teodoro Ramos
Patas
734 Natividad Lombera
San Gabriel
345 Mario Rago
Patas
735 Adelaida Metollo
San Gabriel
346 Sofronio Calderon
Patas
736 Elpidia Cantos
San Gabriel
347 Sofronio Garcia
Patas
737 Alfonso Melgar
San Gabriel
348 Jose Manalo
Patas
738 Elizabeth Calsado
San Gabriel
349 Elladio Acuzar
Patas
739 Jose Manlangit
San Gabriel
350 Anatalia de Tores
Patas
740 Isidro Pagcaliwagan
San Gabriel
351 Roberto Magsisi
Almavilla
741 Severo Runas
San Gabriel
352 Ruben Esole
G. Antonino
742 Leodegario Ahoro
San Gabriel
353 Ernesto Seo
Malamig
743 Roger Dias
San Gabriel
354 Remson Jamilla
Manguyang
744 Pedro Ylagan
Pakyas
355 Jose Santtiago
Banus
745 Roberto Malaluan
Pakyas
356 Renerose Castillo
Manguyang
746 Alicia Contreras
Pakyas
357 Janito Mitra
Manguyang
747 Gomercindo Macalintal
Pakyas
358 Rolando Mabunga
Narra
748 Martha Matanaguihan
Pakyas
74 of 78
No
Farmer or!
Farm Owners Name
Address
No
Farmer or!
Farm Owners Name
Address
359 Milagros Ganibo
Narra
749 Rafael Matanguihan
Pakyas
360 Ronilo Sanchez
Narra
750 Presilla Tierra
Pakyas
361 Jose Salcedo
Narra
751 Ariel Dimayuga
Pakyas
362 Antonio Rillorta
Maligaya
752 Maximo Guno
Pakyas
363 Henry Saguid
kawit
753 Felix Ilagan
Pakyas
364 Edita Agbay
Batangas
City
754 Mamerta Contreras
Pakyas
365 Merlita Yuzon
Canada
755 Dominador del Mundo
Pakyas
366 Angel Remolin
Manila
756 Maximo Bueno
Pakyas
367 Antonio Olympia
Pinamalayan
757 Paul Aragao
Pakyas
368 Jun Anyayahan
G. Antonino
758 Susan del Mundo
Pakyas
369 Concepion Carreon
Sta. Maria
759 Primo Abel
Pakyas
370 Teresita Ong
Maligaya
760 Leovigildo Macalintal
Pakyas
371 Yernita Berto
Tambong
761 Aurelio Escala
San Antonio
372 M. Adriatico SB
M. Adriatico
762 Poly del Mundo
San Antonio
373 Danny Mascarias
Buli
763 Rodrigo Dalimot
San Antonio
374 Domingo Monreal
Buli
764 Benjamin Villarba
San Antonio
375 Mercy Castro
Buli
765 Saturnino Esteban
San Juan
376 Carita Lamonte
Buli
766 Aurora Nazaro
San Antonio
377 Andres Ganilo
Buli
767 Danilo del Mundo
Pob. 1
378 Romulo Abance
Buli
768 Roberto del Mundo
Pob. 1
379 Fe Cordero
Buli
769 Pelomino del Mundo
San Antonio
380 Jonathan Espino
Buli
770 May-May Catipon
Manila
381 Mario Jandusay
Sta Isabel
771 Luis Castillet
Pob. 3
382 Marife Malarayap
Sta Isabel
772 Rizalde Esteban
San Antonio
383 Leopoldo Malarayap
Sta Isabel
773 Samuel Esteban
San Juan
384 Jerimias Maren
Sta Isabel
774 Ricky Ong
San Antonio
385 Vevencio Montala
Buli
775 Virgilio Moncave
San Antonio
386 Eduardo Lingon
Buli
776 Bong Abrenica
San Antonio
387 Pambisan Muti
Buli
777 Carlito Cabescuellas
Canaan
388 Nonita Manalo
Buli
778 Jose Cabescuellas
San Antonio
389 Lucio Valdez
Buli
779 Moises Abrenica
San Antonio
75 of 78
No
Farmer or!
Farm Owners Name
Address
391 Richard Malvar
!!
!
No
Farmer or!
Farm Owners Name
780 Fely Opena
Address
Sampaguita
List of Calamansi Traders!

NAME
ADDRESS
1. Victor Ulayan Sr.
Bayanan II, Cal. City
2. Muriel Dimayuga / Benito Mendoza
Sta. Isabel, Calapan City
3. Jasmine Geneciran
4. Roderick Acedera
Bayanan I, Cal. City / Manila
5. Carlo Moreno
Calapan City,Or. Mdo.
6. Herman G. Castillo
Tawiran, Cal. City
7. Virginia Alimot
8. Julieta Alimot
Masipit, Calapan City
9. Alindog Ramos Ravida
Matulatula, Pola
10. Nilo Ylagan
Mabuhay II, Socorro
11. Josephine Malondras
Matulatula, Socorro
12. Manuel Diona
Lapog, Socorro
13. Dominador J. Montenegro
Cacawan II, Pinamalayan
14. Gregorio H. Evangelista
Sitio Liwag, Dulangan II, Baco
15. Diomedes Gusto
Anoling, Pinamalayan
16. Leopoldo Solomon Sr.
Calangatan, San Teodoro Or. Mdo.
17. Jeseta L. Montiel
Pob. ,Pto. Galera Public Market
18. Rafaeleto Cueto
Nag-iba I, Naujan; Buhuan, Calapan City
19. Leyron Ace Dapito
Bacungan, Naujan (residence)
20. James Comia
Nag-iba I, Naujan
21. Evelyn N. Valencia
San Gelancio, Victoria
22. Marissa Villanueva
Ordovilla, Victoria (residence area)
23. Narciso Solomon
Lapog, Socorro
7. Luzvilla M. Mampusti
Sitio Bahid, Matulatula
!!
!!
!!
76 of 78
List of Calamansi Processors!
PROCESSOR
PRODUCTS
Pakyas Association Rural Improvement Club
Calamansi Concentrate
Oriental Mindoro Calamansi Producers

Association
Pasteurized Extract, calamansi puree,

calamansi concentrate
Tugdaan Mangyan Center for Learning

Development
Matulatula ARC Copperative (MARCCO)
LGU Victoria - Marlyn Calderon, Manager
Mindoro Fresh & Processed Food / Handicraft, Inc. Calamansi Concentrate
!!
!
List of Philippine Calamansi Association, Inc (PCAI) Members!
!
COMPANY
CONTACT DETAILS
Processors
Soyuz Foods International, Inc
Contact Person: Helen del Rosario!

email: hhr@soyuzfood.com.ph
Weambard International Traders, Inc.
Contact Person: Arnulfo F. Arco!

email: ron.arco@monheimgroup.com
Greenchoice Selections, Inc.
Contact Person: Nenneth B. Siao!

email: nethsiao@greenchoiceselections.com
Polyfruits, Inc.
Contact Person: Rosalina T. Salaveria!

email: ployfruits@gmail.com
Tamang Timpla Foods, Inc.
Contact Person: Renee Francesca F. King!

email: king.francesa@gmail.com
Seramonte Enterprise
Contact Person: Raul Cepeda!

email: serramonte_ent@yahoo.com
Squeezed 4 U, Inc.
Contact Person: Christopher John I. Zamora!

email: squeezed4uinc@gmail.com
Le Potager, Inc.
Contact Person: Pierre Marmonier!

email: pierre@thefruitgarden.net
Casa De Lorenzo
Contact Person: Russel Lorenzo!

email: russel@thecasadelorenzo.com
Lucilles Food Products
Contact Person: Lucille Rubinos!

email: lucillesplant@gmail.com
Monkey And Fox Food Products
Contact Person: Jose C. Rodriguez IV!

email: jrrodriguezIV@gmail.com
Castillejos Farms
Contact Person: Nani Labrador!

email: nani_lab@yahoo.com
77 of 78
COMPANY
CONTACT DETAILS
Farmers
Laguna Farmers Association
Oriental Mindoro Federation Of Farmers
Association
CRS Representing Tarlac Farmers Assn
Contact Person: Estelita Azcarate!

email: litac8@aol.com
Contact Person: Victor Ulayan, Sr.!
Contact Person: Dominador Mariano!
email: adormariano@yahoo.com
78 of 78

Calamansi Vca (Oriental Mindoro)

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!

Republic of the Philippines!

Philippine Rural Development Program!

VALUE CHAIN ANALYSIS for

LIST OF TABLES AND FIGURES!

SECTION 2: OVERVIEW OF THE INDUSTRY!

SECTION 3: NATURE AND STRUCTURE OF THE INDUSTRY!

SECTION 4: MARKETS and MARKET OPPORTUNITIES!

SECTION 5. SUPPORT SERVICES!

SECTION 6: ENABLING ENVIRONMENT!

SECTION 7: CONSTRAINTS & OPPORTUNITIES!

SECTION 8: COMPETITIVENESS DIRECTIONS!

SECTION 9: CONCLUSIONS AND RECOMMENDATIONS!

LIST OF TABLES AND FIGURES!

Figure 1. Pictures of Various Processed Calamansi Products from Oriental Mindoro!

establishment of calamansi nurseries!

Background Information and Objectives!

understand end - market opportunities that can spur inclusive growth!

SECTION 2: OVERVIEW OF THE INDUSTRY!

Calamansi or Philippine Lemon (Citrus madurinces) is indigenous to the Philippines and is

Stem and Roots

calamansi powder is of higher value; sold upto P 600 per kg!

Figure 1. Pictures of Various Processed Calamansi Products from Oriental Mindoro!

Table 2. Top 10 Producers of Citrus Fruits in the World in 2012!

Syrian Arab Republic

Source: Bureau of Agricultural Statistics!

% Contribution of Calamansi Production by Region

Figure 3. % Contribution of Top Calamansi Producing Regions in the Philippines.!

Table 4 . Volume of calamansi production in the Philippines by Region in 2012.!

3 Central Luzon (III)

4 Davao Region (XI)

6 Cagayan Valley (II)

7 Zamboanga Peninsula (IX)

8 Western Visayas (VI)

10 Ilocos Region (I)

11 Eastern Visayas (VIII)

12 Bicol Region (V)

14 Northern Mindanao (X)

15 Central Visayas (VII)

1 MIMAROPA Region (IV-B)

Table 5 Volume of Calamansi Production in MIMAROPA by Province, in 2012.

Source: Bureau of Agricultural Statistics!

Production Volume (MT)

100% 14,111.5 5,497.8 19,609.3

Data Source: Office of the Provincial Agriculture (OPAG)!

SECTION 3: NATURE AND STRUCTURE OF THE

Value Chain Mapping!

Figure 5. Major Destinations of Calamansi from Oriental Mindoro!

Figure 6. The Fresh Calamansi Value Chain in Oriental Mindoro!

Figure 7. The Processed Calamansi Value Chain in Oriental Mindoro!

B. Key Players and Functions!

Table 8. Calamansi Nursery Operators in Mindoro and the Corresponding Inventory of

JMD Plant Nursery

Victory Plant Nursery

Engr. Louie Castillet San Isidro Plant Nursery

Flora Green Plant Nursery Murphy Sanchez

TOTAL 105,000 pcs

more than 3 hectares

own the area being farms; leases

may own the small land

0.40 MT per hectare

Wholesalers in Batangas, Pasig

Booking agents and traders in

Hire trucks, or use their own