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Once upon a time in ancient India, there was a kingdom called Kishkindha, the
land of monkeys.
Scene 2: Palace BG: Vali= Maggi appears, both disappear, Sugreeva=Yippee,
both disappear, Angada= Wai-Wai, Knorr, everything disappears,
Bananas=Noodles
Their king was the mighty Vali or Maggi, ably supported by his younger brother
Sugreeva, aka Yippee. Vali and Sugreeva, along with Angada who was a minor
player supplied all the bananas or instant noodles to the monkeys.
Scene 3: Demon photo, shifts to Vali defeating Dundubhi
One day, Vali is challenged by a demon called Dundubhi. Vali defeats Dundubhi
without too much fuss.
Scene 4: Mayavi vs Vali. Show rotten bananas. Shift scene to cave.
But that night, Dundubhis son, Mayavi challenges Vali to a fight. He claims Valis
bananas contain too much lead and MSG. Vali follows Mayavi to a cave and a
long fight ensues.
Scene 5: Closed cave (if possible) & Sugreeva, speech bubble appears when his
dialogue comes
Sugreeva, fearing that Mayavi may come for him next, puts a rock over the
mouth of the cave and starts walking back to Kishkindha <Sugreeva> Now that
Vali is gone, I can actually take over Kishkindha </Sugreeva>
Scene 6: Empty/bare palace room with Sugreeva in it.
Sugreeva returns only to find Kishkindha in shambles. The citizens of Kishkindha
were now suspicious of bananas and only a few agreed to buy them anymore.
Although Sugreeva was now king, there wasnt much of a kingdom.
Scene 7: Show marketplace. Then show instant noodles packet, then cover it
with substitutes one by one
Many monkeys preferred buying honey from bears, insects from birds and berries
from jungle-dwellers. In other words, after Maggis ban, the instant noodles
segment is under threat from substitutes like plain noodles, vermicelli, pasta,
spaghetti and so on. Sugreeva is also in a tussle with Angadha over market
share.
Scene 8: Sugreeva and Jambavan
Unsure of what to do, Sugreeva comes to Jambavan.
<Sugreeva> Listen, I want to win back Kishkindha, I want people to believe that I
am a powerful ruler
<Jambavan> You need to perform a 5C analysis of the situation before forming a
strategy
<Sugreeva> What?
<Jambavan> Just trust me
stands for health and virility such as Hanuman. Organize crossings across the
ocean to establish your product range as one meant for healthy living.
Finally, make sure Jambavans cave stocks your product in prominent places. You
could even paint berries on Shabaris hut so that passers-by know whose berries
shes offering. Strategically place products in locations where a certain type of
customer visits. For example, you cannot put Valis favourite bananas in
Rishyamukha. The skinny bananas are a good choice since sadhus frequent it
more often. Golden berries and golden honey in Lanka would be an appropriate
strategic move as well. Monkeys will buy anyones honey, so we need to market
this well.
</Group 9>
The next day, Sugreeva comes running to group 9.
<Sugreeva> Valis back! He killed Mayavi, hes broken out of the cave and hell
be back in Kishkindha by the end of the year! </Sugreeva>
<Group 9> Dont worry, youve Rama and Lakshmana. You can handle him
</Group 9>
After a bitter struggle, Sugreeva was able to hold his own and best Vali thanks to
the diverse allies he had. Sugreevas food became the talk of the town. His wide
range and low prices ensured that he became the king of a prosperous
Kishkindha.
Unfortunately, monkeys got so used to low prices and variety that they refused
to believe in the concept of inflation. Which is why in our time they steal any kind
of food.
But thats beside the point. Our recommendation for Yippee, aka Sugreeva, is to
diversify in the instant foods segment and not confine itself to the instant
noodles segment, i.e. Kishkindha. Given ITCs massive profits and revenues, this
is quite feasible. Maggi, aka Valis return would provide a challenge in the instant
noodles segment, but even without his return, the strategy should be the same.
Valis return only expedites the process.
In the end, were pretty confident that Sugreeva was the one shouting Yippee,
not Vali. Remember the Ramayana? Who ended up as the King of Kishkindha?
Not that this story has any resemblance with Ramayana. None at all. No
plagiarism. Okay, bye!