Stephanie Wu

stw37@cornell.edu | 770-335-7271 | 4850 Bankside Way, Norcross, GA 30092 | www.stephwu.com

EDUCATION

Cornell University, College of Human Ecology, Ithaca, NY

Bachelor of Science, January 2011
Policy Analysis & Management Major
Cumulative GPA: 3.58 Major GPA: 3.59

HONORS &
CERTIFICATIONS

Design showcased in the Cornell University College of Human Ecology and Balch Hall Carol Tatkon Center
College of Human Ecology Deans List
ServSafe Food Safety Certied

EXPERIENCE

Cardlytics, Atlanta, GA

May 2013 - Present

Senior Analyst (promoted Apr 2015), Data Analyst

Built a Tableau dashboard to empower Account Managers to easily pull campaign performance metrics, compare campaigns to
a determined baseline, and gain insight into which specic KPI's were driving dierences or similarities in performance
Led team of ve analysts to deliver 100+ retailer-specic insights into Black Friday spend behavior using SAS, SQL, and Excel.
Insights included evaluation of year-over-year changes in spend and trips, online vs oine spending, and spend opportunity
from lost customers
Served as lead analyst for an insights project investigating spend behavior in the fashion delivery services industry. Key
responsibilities included determining key business questions, coding the actual data pull and analysis, and ultimately choosing
and developing the right insights story to maximize opportunity for media attention for the insights delivered
Created templated SAS codes for highly-demanded deliverables which allowed for easy customization for individual client
needs through simple macro manipulation, signicantly reducing report preparation time and mitigating human error in coding
Scoutmob, Atlanta, GA

Dec 2012 - May 2013

Growth and ecommerce Intern

Created and managed all paid search eorts supporting the main Scoutmob brand as well as its newly launched ecommerce
branch, Scoutmob Shoppe
Drove sizable lifts in Scoutmob app downloads and on-site email subscription registrations by utilizing AdWords sitelinks, social
extensions, and click-to-download paid search ads
Performed routine analyses of sales performance and customer surveys for the ecommerce site in order to consult with the
email and aliate marketing teams on which products to strategically feature in various campaigns
360i, Atlanta, GA

Jan 2011 - Nov 2012

Associate Media Manager (promoted Aug 2012) , Media Coordinator (promoted Jul 2011), Intern
Managed multi-million dollar English and Spanish paid search marketing campaigns for clients such as AARP, H&R Block, and
Norwegian Cruise Line
Prepared both routine and ad hoc performance reports by gathering and formatting large data sets, identifying changes and
trends in KPI's (e.g. conversion rates, ROI), and highlighting actionable insights to the clients
Implemented account and campaign optimizations on a regular basis by identifying the strongest- and poorest-performing
areas of the accounts and adjusting budget allocation and CPC bids as necessary to maximize return on overall spend
Worked closely with Google and Yahoo!|Bing engine representatives to determine which of their latest products and betas
were most aligned with and potentially benecial for the clients businesses and goals
DIGITAS, Atlanta, GA
Summer Marketing Intern

Jun 2010 - Aug 2010

Created promotional briefs, forecasted and planned project schedules, and maintained all action-needed documents for
various Delta Airlines CRM marketing initiatives such as email promotions to SkyMiles members, display advertising banners,
and the redesign of Deltas mobile app

LEADERSHIP

MellenWu Designs, Atlanta, GA

Apr 2015 - Present

Co-Founder
Created a design company catering to small and medium-sized businesses in need of assistance with branding and marketing
initiatives such as logo design, ad hoc graphic design, and website design and management
HUNBUN, Atlanta, GA

Feb 2010 - Feb 2011

Owner/Founder
Developed a protable food vending business that served Taiwanese steamed buns to 100+ customers during market days
Created and maintained the business website, Twitter, and Facebook pages to build relationships with fans and followers and
designed all branding materials including the company logo, business cards, team uniforms and booth banners

SKILLS

Advanced in Microsoft Excel, PowerPoint, Word, SAS, SQL, Tableau

Intermediate in Adobe Illustrator and Photoshop, Google AdWords, Google Analytics, Microsoft AdCenter, WordPress
Familiar with CSS, HTML, R, Salesforce, STATA, UNIX

LANGUAGES

Intermediate in Spanish (spoken, written) and Mandarin (spoken)