WhatisApple'scurrentmissionstatementandhowdoesitdifferfromSteveJob'soriginalideals?

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What is Apple's current mission statement and

how does it differ from Steve Job's original
ideals?
By Investopedia

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A:

Apple's current mission statement is "Apple

"Apple designs Macs, the best personal computers
in the world, along with OS X, iLife, iWork and professional software. Apple leads the
digital music revolution with its iPods and iTunes online store. Apple has reinvented the
mobile phone with its revolutionary iPhone and App store, and is defining the future of
mobile media and computing devices with iPad."
It is radically different from Steve Jobs' original ideals, which are encapsulated in his mission
statement: "To make a contribution to the world by making tools for the mind that advance
humankind." This reflects Jobs' ethos and statements from his family members after his death
that what satisfied him most was watching kids use Apple products in the classroom.
The most fundamental difference between Apple's current ideals and Jobs' vision is that Jobs
saw Apple products as a tool to improve the quality of life for mankind. In contrast, Apple
sees its products not as a tool for advancement but as the purpose of the company's
existence. This evolution partially stems from Jobs and the company's intense focus on
producing high-quality products from a functional and aesthetic perspective encompassing all
the steps of a product's life cycle.
Although his attention to detail has become an essential part of his legacy, it was a means to a
higher end. Apple's current mission statement comes off as a bit myopic, especially in
relation to Jobs' original mission statement. Jobs was tortured in his quest to create great
products. Clearly, that type of passion is only present when someone is working for a greater
purpose as detailed in Jobs' original mission statement.
statement.
It is important to remember that in 1980, Apple was a young company headed by a 25-yearold Steve Jobs. Idealism tends to run amok at this age and stage in a company's life. Its future
was uncertain, and it seemed inconceivable that it would be successful in taking on larger,
established, better-funded competitors such as IBM, Hewlett Packard or Digital. Most people
did not share Jobs' and Apple's vision that the personal computer would be the "bicycle for
the mind."

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Apple has become larger and more influential than all its competitors put together in 1980. It
has a very real chance to become the world's first trillion-dollar company. From its 1980
initial public offering (IPO),
(IPO), its share price has gained 25,000%, not including dividend
payouts. As of April 2015, it was the most valuable company in the world, with a market
capitalization of $750 billion and nearly $200 billion of cash in the bank.

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Apple has grown from being an idealistic upstart to a company that has more cash on hand
than many countries. It's natural given this astounding change in 35 years that its values and
focus would change.
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