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JANUARY 2016 5

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THE BIG BLUE


How marine skincare
can help spas up their
wellness offering

OUTDOOR
ATTRACTION
The impressive new thermal
village headlining the spa
at Northern Irelands
Galgorm resort

FITNESS FOCUS
WHY HOTEL SPAS AND GYMS SHOULD JOIN FORCES

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PROFESSIONAL SPA & WELLNESS

JANUARY 2016 5

www.professionalspawellness.com

www.professionalspawellness.com

2016 PROFESSIONAL
SPA & WELLNESS
CONVENTION
The global
event returns

NEW
FOR 2016
THE SPA
REVIVAL
ZONE

JANUARY 2016

THE GLOBAL SPA INDUSTRY WILL UNITE IN LONDON


BE A PART OF IT

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PROFESSIONAL SPA & WELLNESS


UNRIVALLED NETWORKING. KEY BRANDS. NEW LAUNCHES.
THE CONFERENCE: EUROPES LEADING
SPA EVENT RETURNS

Global spa professionals will share knowledge,


network, be inspired and take away practical ideas.

Be a part of it. Request your delegate pass here:


www.professionalspawellness.com/londonconvention

THE BRANDS

Leading skincare brands will be unveiling their newest


launches and their latest innovations, offering exclusive
show only discounts.

THE SPA REVIVAL ZONE - NEW FOR 2016!

If you are looking to expand, refresh or refocus your spa


business, our specialist team of experts will be on hand
to help you formulate a plan.

THE SHOW

Professional Spa & Wellness will take place as part of


Profesisonal Beauty London. Register for your free ticket:
www.professionalbeauty.co.uk/register

www.professionalspawellness.com
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28-29 February 2016, ExCeL London

Find us on
@pro_spa
ProSpaWellness

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16/12/2015 07:39

CON TENTS

This Month...
38

ON THE COVER
33 Outwards and upwards
Northern Irelands Galgorm Resort & Spa has raised its
spa game with the launch of a vast thermal village
38 Aquatic advantages
Why adding marine skincare could be the right move
for spas looking to strengthen their wellness offering
52 Fighting fit
A closer collaboration between hotel spas and gyms is
beneficial for the entire operation

FEATURES & REGULARS

Cover: Thalgo

5 News
Accors acquisition of FRHI, new wellness programmes
at Six Senses, the state of the fitness market, and more

Published by
M Squared Media Ltd
1.17 The Plaza
535 Kings Road
London
SW10 0SZ

17 Celebration day
Join the global spa, beauty and wellness industries in
celebrating the best in the business at the World Spa &
Wellness and Professional Beauty Awards

Editorial enquiries
020 735W1 0536
info@professionalspawellness.com

20 In the know
Our industry experts answer questions on laser and IPL,
lash extensions, staff training and customising
treatments, among other topics

Advertising enquiries
020 7351 0536

26 Topics Taster
Chatting to Professional Spa & Wellness Convention
speakers Belgin Aksoy, Jeremy McCarthy, Liz Holmes
and Laura Mclver

56

Editor
Nora Elias
nora@professionalspawellness.com

30 Nurturing beauty
Speaking to founder Daniele de Winter and UK
distributor Hayley Burrey about the Monaco-based
skincare brands launch into the British market

Group editor
Eve Oxberry
Contributors
Rachael Glazier, Eve Oxberry
Sales director
Steve James
steve@professionalspawellness.com

43 The meaning of wellness


Workplace wellness, the integration of medicine and
wellbeing and the importance of authenticity were on
the agenda at the 2015 Global Wellness Summit

26

47 Show stopping
A guide to the many brands, seminars, competitions
and other events at Professional Beauty at ExCeL
London on February 28-29

Account manager
Charles Mostyn
charles@professionalspawellness.com

56 Visual appeal
Valerie Delforge, head of the Wahanda Academy, on
how great merchandising can help you drive retail sales

Publisher
Mark Moloney

59 Social agenda
Fun, indulgence and pampering is on the menu at UK
countryside hotel Whittlebury Halls open, sociable spa

62

Marketing manager
Chloe Skilton

64 New products
Thalgo, Elemis, Voya, Clarins, Phytomer and Murad are
just some of the brands that have new products out in
the new year

Design and production


ICD www.icd.gb.com
The publisher accepts no
responsibility for any advertiser
whose advertisement is
published in Professional
Spa & Wellness. Anyone dealing
with advertisers must make
their own enquiries.

@Pro_Spa

02-03 PSW JAN16 Contents.indd 2

62 Perfect vision
Massage Around the World founder Csar Tejedor on
the importance of getting your spa concept right

69 Tried & Tested: Biologique Recherche


Its a tale of two halves of the face with Biologique
Recherches reviving Booster treatment

59

71 Tried & Tested: Murad


The cosmeceutical brand gets results in a relaxing way
with the AHA Rapid Exfoliator Facial

72 Final say
Our industry events listing and the opportunity to win
a two-product set from skincare brand Janjira

online at professionalspawellness.com

18/12/2015 11:26

Welcome..

E DI TO R S N OTE

he beginning of the year means


the start of the winter/spring
events season, with much industry
education and networking on the
agenda for the next few months. Finding
time and money to attend industry events isnt always easy and it
wouldnt be possible to make it to every conference or show out
there. Clearing space in your diary for a few is, however, worthwhile.
Its easy for us all to become mired in the day to day, to not look up
from what were doing and remember that there is a bigger picture
and that there are others facing many of the same challenges and
possibilities we are.

52

30

Attending events gives you a sense of whats going on in the


industry, of what others are doing and what the next defining steps
for the sector will be, and it reminds you that youre not on your own.
And not only do they give you the opportunity to hear some of the
most senior professionals in the business share their input and
expertise, they also give you the chance to see colleagues from
other countries that youd often otherwise not meet in person.
Anyone who has attended industry events knows you often learn
and get as much from what happens outside the conference sessions
as from the many interesting things said during them.
In this issue we look at highlights from one recent event, the Global
Wellness Summit in Mexico in November (page 43) and at what to
expect from two upcoming ones: the Professional Spa & Wellness
Convention and the Professional Beauty show in London next month
(page 26 & page 47), among other content.

17

Nora Elias Editor

47
online at professionalspawellness.com

02-03 PSW JAN16 Contents.indd 3

33
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18/12/2015 11:26

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23/10/2015 12:29

NEWS

NEWS

B R I N G I N G YO U T H E L ATE S T F R O M T H E
G LO B A L S PA A N D W E L L N E S S I N D U S T R Y

Rise of specialised fitness providers puts pressure on health clubs


Traditional gyms and health clubs face increasing
competition from specialised fitness providers that are
winning over legions of enthusiastic consumers,
according to a new report.
Gyms and health clubs are under threat of being
substituted by fitness operators that focus on one
single offering, such as Zumba, British Military Fitness
and other boot camp options, according to the Health
Club Industry Mid-Market Report.
Covering medium-sized fitness operators in the US,
the UK and Germany, the report was published by
UK-based Oxygen Consulting, which provides advisory
services for the health and fitness industries. Report
author Ray Algar, managing director of Oxygen
Consulting, said:
The idea of a multipurpose club that provides a
broad range of services under one roof being salamisliced by nimble and highly focused [fitness]
substitutes should be front of mind for those
responsible for navigating a clubs future. Clubs of all
formats need to take time to research these substitutes
and understand what consumers find so compelling
about them.
The report also pinpointed another noticeable trend
the separation of the fitness market into two distinct
segments. The low-cost segment has developed in a
similar direction to airports and supermarkets, with a
focus on self-service; offering minimal staffing levels
and assistance but good value for money.
The other segment offers a more guided and
supported, and more costly, experience. Algar advised

Hilton Sukhumvit Bangkok

that clubs that do not fit into either category have


cause for concern. He said: If a club is stuck between
these two pathways, its in a vulnerable position,
because that creates a sense of confusion.
Another growing trend, particularly strong in the US,
is, the report found, multi-memberships or pay-asyou-train options.
Businesses like Class Pass, which allows users to
attend classes across a wide range of clubs and studios,
and Pay As U Gym, which offers a pay-as-you-go take on
exercise, are becoming more common.
This, Algar commented: Suggests that some
consumers are seeking a more open relationship with
fitness providers. Millennials especially often dont want
to be shackled to just one provider.
The market is also seeing the emergence of studios that
gain almost a cult following. Highlighting trendy cycling
studio chain Soul Cycle as an example, Algar said: These
studios aspire to [build] a distinctive brand image and
have created a competitive factor around the recruitment
of top talent, with many top studio instructors having
rock star status.

Corporate wellness to evolve as companies acknowledge true cost of stress


The nature of workplace wellness schemes is set to
evolve as companies and governments understand the
impact of stress on productivity and the need for wellness
to become integrated into company culture, according
to the Future of Wellness at Work research report.
The report, published by SRI International on
behalf of the Global Wellness Summit and due to
be released later this month, put the cost of
unwellness at work at 1.5 trillion (US$2.2tn) a year
in the US alone.
The researchers, Ophelia Yeung (pictured) and
Katherine Johnston, who presented their findings at the Global
Wellness Summit in Mexico in late November, predicted that in
the future governments will enforce corporate wellness
schemes due to the cost implications of an ill workforce.
This, they said, represents a significant opportunity for spas
to ease the burden through corporate wellbeing initiatives.
The report found that there are 3.2 billion workers in the
world, with as many as 87% saying they feel disengaged at
online at professionalspawellness.com

05-13 PSW JAN16 News.indd 5

work, 75% reporting that they are struggling in


terms of their physical wellbeing and 38% stating
they are under excessive pressure.
However, the researchers estimated that only 9%
of workers have access to any type of workplace
wellness provision and most of these focus on issues
experienced outside of work, rather than
acknowledge the effects that stress in the workplace
has on health.
The researchers predicted that the workplace
wellness programmes of today will disappear,
replaced by a real culture of wellness at work that is integrated
throughout the company, rather than driven by HR teams.
Companies will realise that doing right by their employees
and the community is doing good business, said Yeung,
adding that consumers in the Millennial demographic (born
between the early 1980s and early 2000s) will refuse to work
for or buy from companies that dont place sufficient
importance on the health of their workers.
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10/12/2015 12:20

NEWS

Accor Acquires FRHI for 559 million


Accor Hotels has announced the
acquisition of FRHI Hotels & Resorts for
559 million (US$840m).
The FRHI groups hotel portfolio, which
includes the Fairmont, Raffles, and
Swisstel brands, spans five continents,
and 34 countries. Also included in the
purchase price are 46.7 million Accor
shares.
The transaction sees joint FRHI
owners the Qatar Investment Authority
and the Kingdom Holding Company of
Saudi Arabia become major Accor
shareholders, with a 10.5% and 5.8% of
share capital respectively.
The deal greatly expands Accors Fairmont Singapore
already significant hospitality footprint
of almost 500 properties around the world. Together,
Fairmont, Raffles, and Swisstel have 115 hotels in
operation, with a further 40 in development. Combined,
the three hotel groups have a capacity of 43,000 rooms,

with another 13,000 currently in


development. Sbastien Bazin, chairman
and chief executive of Accor Hotels, said:
This is an outstanding opportunity to
add three prestigious brands to our
portfolio. Its a great step forward for
Accor Hotels that offers us robust and
global leadership in luxury hotels and
demonstrates the groups agility in a
fast-changing industry.
Hotels under the FRHI umbrella
include The Savoy in London, The Plaza
Hotel in New York, Raffles Singapore, the
Le Royal Monceau Raffles Paris and the
Fairmont Peace Hotel in Shanghai. The
majority of FRHI properties, 42, are in
North America, 28 are in Asia Pacific, 26
in Europe, 17 in the Middle East and Africa and two in
South America.
Accor anticipated the generation of an additional 43m
(US$65m) in revenue from the acquisition of the FRHI group.

More than 800 brands set for Professional Beauty London


Professional Beauty, one of the biggest spa and beauty trade
shows in Europe, returns next month.
The show, held at exhibition centre ExCeL London on
February 28-29, annually attracts around 34,000 visitors.
Brands, of which there are expected to be more than 800, cover
the breadth of the industry, from skincare, nails, furniture and
equipment, to machines, makeup, lashes and brows.
Companies confirmed for this years show include Elemis,
Dermalogica, Thalgo, Comfort Zone, Essie, OPI, Mii, Jane
Iredale, REM, Gharieni and the The Carlton Group. The 2016
show will once again have a significant education element,
including the two-day Professional Spa & Wellness Convention.
Set to attract around 400 senior spa industry delegates from
around the world, the convention will address topics that
include wellness programming, KPIs, spa leadership, treating
cancer patients and the merging of spa and advanced aesthetics.
Among the high-profile speakers on the agenda are Jeremy
McCarthy, group spa director at Mandarin Oriental, Erich
Schulte, founder of QMS Medicosmetics, and Laura Mclever,
vice president and general manager of Miraval Arizona.
Expanding the spa element at this years show is the Spa
Revival Zone, where delegates can book one-on-one meetings
with architects and other experts on the creation and running
of a spa.
The Professional Beauty seminar selection will include the
Advanced Treatments, Business Skills, Nail Skills and Salon
Owner and Salon Therapist Skills programmes, as well as the
How To workshops series.
On the competition front, the International Nail
Championships and the Warpaint Make-up Championships
return to crown the best in both fields across a range
of categories.
online at professionalspawellness.com

05-13 PSW JAN16 News.indd 7

New to Professional Beauty this year is the Salon London


hair show, which will include Business Skills hair workshops
and three live stages with presentations and masterclasses,
among other features.
For more on the Professional Beauty show, see page 47. For
more on the Professional Spa & Wellness Convention, turn to
page 26 for interviews with the speakers.

Northern Ireland activity centre


introduces family-friendly spa options
Northern Ireland adventure centre We are Vertigo has
launched a new spa catering for parents and kids. The spa
allows parents to leave children over the age of five with a
member of staff while they use the spa.
The option is available if parents book a play slot and a spa
treatment online at the Belfast activity centre, where features
include a climbing wall, high ropes, a soft play area, a
trampoline park and indoor ski and snowboarding facilities.
Services at the five treatment-room spa include
aromatherapy massages, anti-ageing facials, pregnancy
massages, tanning, waxing and manicures and pedicures.
7

18/12/2015 11:26

N EWS

Six Senses introduces Integrated Wellness initiative


Six Senses Hotels and Resorts has launched an Integrated
Wellness programme, offering guests individualised wellbeing solutions.
The concept, which launched in December, is available
at Six Senses resorts including Zighy Bay in Oman, Laamu
in the Madives, Yao Noi in Thailand and Douro Valley in
Portugal.
The programme, which fuses the preventative approach of
eastern medicine with the results-driven aim of western
medicine, is also available at some of Six Senses partner spas.
Cornerstones of the programme, the length of which
can be adapted to the individuals preferences, include

nutrition, movement, sleep health, alternative therapies,


spa treatments and yoga, mediation and mindfulness to
help balance the nervous system.
The programme begins with a wellness screening, which
includes the use of a finger oximeter device to check the
heart rate, assess stress levels, measure arterial stiffness
and look at oxygen intake and distribution.
The test forms the basis of the personalised wellness
programme, in conjunction with information about the
guests lifestyle and wellness goals and concerns.
The programme aims to address key health and wellbeing
issues, including stress, weight concerns, a weakened immune
system, a lack of muscle tone and problems sleeping. A postprogramme follow up, to help guests implement the changes
once they return home, is also included.
Six Senses has worked with leading medical
professionals on the integrated wellness concept, which
has been two years in development. Experts involved in
the creation of the programme include cardiac surgeon
Steven Gundry, director of the International Heart and
Lung Institute in Palm Springs, California, and Michael J
Breus, a diplomat of the American Board of Sleep Medicine
and a fellow of The American Academy of Sleep Medicine.

Wellness-focused Arovada by Akaryn


to open in Cambodia in June
The Akaryn Hotel Group has announced the opening of
private-island retreat Arovada by Akaryn in Cambodia in
June. The retreat, situated on the private island of Koh
Krabey, will have 40 pool villas, and include the 2,000sq m
Ayurah Wellness Centre.
Features at the wellness centre, founded on the four pillars
of Mind Balance, Detoxification, Weight Optimisation and
Anti-ageing, will include spa and medical spa facilities, water
therapy suites and a fitness centre.
Treatments will range from the spa-focused: scrubs,
wraps, massages and facials by British facialist Linda
Meredith, to the more medical, including acupuncture, IV
therapy and colonics.
Among the wellness options will be daily yoga, qigong and
meditation classes, with outdoor meditation trails also
available. The centre will also offer music therapy for
emotional wellbeing, as well as pilates, muay thai,
bootcamps and personal training sessions.
Anchalika Kijkanakorn, founder and managing director of
the Akaryn Hotel Group, said: It has long been a dream of
mine to create the ultimate retreat: a place where we can
rediscover who we truly are, far
from the pressures and gaze of the
world. I believe Arovada Private
Island by Akaryn is this destination.
The propertys wellness focus
will extend to the food at Arovada,
with culinary options including
organic ingredients from the
resorts own farm.
8

05-13 PSW JAN16 News.indd 8

Clinique La Prairie launches Better


Sleep and Stop Smoking programmes
Renowned Swiss wellness and medical resort Clinique La
Prairie is introducing new programmes designed to address
sleeping problems and smoking at the end of this month.
The week-long Better Sleep programme incorporates a
sleep evaluation using a polygraph; a medical check-up, ENT
(ear, nose, throat), neurological and psychiatric evaluations;
relaxation techniques and a number of spa treatments and
fitness sessions, among other elements.
Guests on the Stop Smoking programme, also a week, will
receive a medical consultation with a medic who specialises
in lung disease, a CT scan to check for skin lesions; a stress
test to assess heart health, and personal training sessions.
Dr Mikael Rabaeus, medical director at Clinique La Prairie,
said: These issues have been recurring problems on our
existing programmes, so its a natural step to offer such
comprehensive treatment with a specific purpose.
online at professionalspawellness.com

18/12/2015 11:27

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N EWS

NEWS IN BRIEF
House Spa at Dormy House
hotel in the Cotswolds in the UK
has partnered with Natura Biss.
Four facials by the brand: the
Diamond Life Infusion Ritual,
Diamond Energy Facial, NB Ceutical
and Oxygen Facial, are now
available at the spa. House Spa also
works with natural British brand
Temple Spa.
Essie has opened its first UK
department store nail bar. Located
in House of Fraser in Leeds, it
offers express services, with the full
Essie retail range also available to
purchase. Monica Teodoro, general
manager for Essie Professional UK,
said: We are very excited about
bringing the Essie brand and
services to the consumer in this way.
The Six Senses Spa at the Alpina
Gstaad has four new wellness
retreats for the winter, available
December 4-March 20. The
three-day Tibetan Retreat aims to
balance body and mind, while the
four-day Yogic Sleep Retreat is
designed to achieve ultimate
relaxation. The four-day Silent
Retreat is set to be restorative,
while the five-day Mountain Detox
Delight aims to re-energise guests.
A weeklong Holistic Life Retreat
will be held at the Grand Hotel
Kronenhof in Switzerland on March
5-12. The retreat will incorporate
morning yoga sessions, aqua yoga,
reflexology and massage
treatments, among other features.
The retreat has been created to
cleanse the body and strengthen
the mind.
UK skincare brand Spiezia Organics
has undergone a rebranding and is
now known as Made for Life by
Spiezia Organics. The brand explained:
Made for Life symbolises the
important choices that contribute
to personal wellbeing and feeling
good about life. The rebrand is
accompanied by a new logo and
new packaging.

10

05-13 PSW JAN16 News.indd 10

10,500sq m day spa opens in Norway


A 10,500sq m spa, the largest in the
country, has opened in Norway. The Well,
which opened last month, is located
outside Oslo and features 25 treatment
rooms, 15 saunas and 11 pools.
The spa and wellness centre, which spans
three floors and has 130 staff, is for adults
only and features a range of indoor and
outdoor water, heat and other facilities.
Facilities at The Well range from a
Japanese garden, a Japanese meditation
sauna, a hammam, a crystal steam bath
and a herbal sauna, to a Moroccan
rhassoul, a Nordic light sauna, a waterfall
grotto, a shower grotto, a jungle sauna
and an outdoor whirlpool.
Other amenities include a hot water
pool, a cold water pool and a shower
grotto. The Wells 15 saunas include the
two-story Blockhouse Sauna, with
temperatures on the top level able to
reach 100C.
The
Aufguss
Sauna
features
professionals carrying out the aufguss
ritual, which includes pouring hot water

on the stones in the sauna and moving


the hot air around with a towel.
Owner Stein Erik Hagen, a Norwegian
billionaire who also owns the Farris Bad
spa hotel in the city of Larvik, said: The
Well aims to become Europes premier
spa facility and puts Norway firmly on
the international wellness map.
The spa, a 33 million (US$50m)
project, also comprises a restaurant with
space for 250 guests. The business aims
to attract 100,000 spa-goers a year.

Exercise can help with hot flushes


during menopause, research finds
Exercise
could
help
alleviate
uncomfortable hot flushes during
menopause, according to new findings.
Research carried out by scientists at
Liverpool John Moores University in
the UK found that the best way to
reduce the unpleasant hot flushes that
commonly occur during menopause
could be to exercise.
The study, conducted over four
months, involved 21 women, of which
14 took part in a gym-based exercise
programme during the trial period,
while the other seven continued with
their normal, more sedentary routine.
The gym activity gradually increased
from three 30-minute sessions to five
45-minute sessions a week during the
four months. Types of exercise included
running on a treadmill and using
exercise bikes, cross trainers and
rowing machines.

Researchers in the study, published


in The Journal of Physiology last month,
used hot water suits to prompt hot
flushes in members of the control group
and measure their physiological
reaction to them. These included
degrees of sweating and the flow of
blood to the skin and brain.
While the women in the group that
exercised saw the frequency of hot
flushes drop from 64 to 23 a week,
participants in the more sedentary group
experienced a small increase, from 45 to
49. Participants were also asked to rate
the severity of hot flushes on a scale of
0-3. In the exercise group, the severity of
hot flushes went down from 137 to 37,
while the non-exercise group once again
saw a small rise, from 91 to 102.
Dr Helen Jones from the Research
Institute for Sport and Exercise Sciences
at Liverpool John Moores University,
who led the study, said: We have
provided direct evidence that the
physiological reactions during a hot
flush can be improved with regular
exercise that makes you fitter.
online at professionalspawellness.com

18/12/2015 11:27

P ROM OT I O N A L
F E AT U R E

Safe AND SECURE


Premier Software helps businesses protect themselves against card fraud and
safeguard their clients personal data with the help of CORE by Premier

oftware security was a hot topic in 2015 and nowhere was this
more prevalent than within the hospitality industry, with two
major hotel chains being targeted in November alone. Hit by
malware, both chains were targeted for their clients personal
data, specifically their credit card information. Personal and
financial data protection goes to the very core of what makes consumers
feel secure and is a vital component in building and maintaining trust in a
business. To put this into context, 29% of all consumers have been subject
to credit card fraud (source: ACI Worldwide); thats nearly one in three.
Consumers put their trust in your business when they hand over their
card details, and will hold you responsible if something goes wrong. With
new data threats constantly emerging, hotels, spas and beauty
establishments cant afford to take payment security for granted. The
fallout from an attack can be catastrophic, from initial discovery and
containment costs for investigating the incident, to remediation and legal
fees. The long term fallout for businesses may include:
Loss of customer confidence
Lost sales and revenue
Decrease in online bookings due to fear of data security breaches
Fines and penalties for non-compliance with PCI-DSS (Payment Card
Industry Data Security Standard) and other regulations
Dispute resolution costs
Devaluation of the brand and loss of business reputation

Ensuring that your spa and business management software supplier


provides you with a secure and robust solution is therefore vital. PCI-DSS is
the standard that payment card issuers have created to help reduce the level
of fraud and card data loss. It is the gold standard in security and requires
software providers to be rigorously tested should they wish to be certified.
CORE by Premier is one such system. Fully PCI compliant it provides the
most secure spa, leisure and wellness business management solution in
the industry. CORE by Premier goes beyond PCI-DSS, providing hundreds
of operators with a safe and secure method of processing credit card
details, which forms part of their business overall PCI compliancy policy.
CORE by Premiers parent company, Premier Software, also partner
with Verifone and Paypal, leveraging expertise to ensure clients have
the very best in protection. This includes physically securing hardware,
preventing malicious software breaches and encrypted SSL data for their
suite of online products, such as appointment bookings, package
bookings and membership signups.

online at professionalspawellness.com

159 Advertorial.indd 11

Threats can come in many guises, and may


not always be from an external source. As a
centralised, multi-site solution, CORE by Premier
also allows administrators fine-tuned control
over multiple locations and defined user level
profiles, such as administrator, general manager,
HR, duty manager and receptionist. Once the
relevant profile is assigned to an employee, their
role and level of access to sensitive data is set. A
regional manager, for example, can be set to
only have access to financial data at specific
locations. In addition, each user can be assigned
their own password which is associated to the
relevant security profile.
CORE by Premier isnt just any software
provider, we are the ultimate business
solution: a business partner that ensures
clients have the most secure tools on the
market. We want to make security a hot topic
for your business in 2016; but for all the right
reasons. From password-protected areas of
the software to tackling online threats, we aim
to provide you with all the tools to ensure
your business is secure from the inside out.

11

21/12/2015 14:10

66 1

P ROMOTIO NA L
F E ATU R E

SEE US ON
STAND V42

28-29 February 2016


London ExCeL

SEE US ON
STAND V42

28-29 February 2016


London ExCeL

PURE WATER FROM THE SWISS ALPS AND THE EXCLUSIVE FORMULAS ARE THE
INGREDIENTS OF THIS ANTI-AGEING BRAND FOR VISIBLE AND SUSTAINABLE RESULTS.
Jacqueline Piotazs dream and personal
goal was to create a luxury cosmetic brand
to meet the demanding expectations of
today.
Based on more than 25 years of experience
in the field of cosmetics and with the
discovery of Swiss Bio-High Technology,
this anti-ageing brand is formulated using
natural ingredients and the latest
advancements in skin science.
Switzerlands purity and nature are
inspiration for the products, which are
developed and produced in a Swiss
laboratory in the Alps that has its own
source of spring water. The Triple Plant
Stem Cell Plus Collection comprises five
coordinated basic products: Progressive
Cleanser, Soft Peel Tonic, Energy Booster
Serum, Advanced Eye Care and Power
Cream 24Hr. Each product contains three
different plant stem cells of the Apple,
Grape and Alpine Rose plus high
concentrations of up to ten innovative, high
quality active ingredients that help to
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12

4921 Piotaz Advertorial PSW.indd 12

The latest collection of products is


the Advanced Cellpower Performance
Range. The range consists of three
pioneering anti-ageing products which
supply high performance and immediately
visible results for non-invasive lifting,
firming and rejuvenation of demanding
skins: The Exfoliator, The 9-D Serum and
The Mask and Luxury Night Cream.
This Swissness pure brand is based on
plant stem cells. The uniqueness of
Jacqueline Piotaz Cosmetics brand has its
foundation not only on the exclusive
formulas,
but
additionally
on
the
professional treatment concept with
signature treatments that have been
developed specifically to complement the
concept.
www.jps-cosmetics.com

online at professionalspawellness.com

17/12/2015 17:43

21/12/2015 15:36

NEWS

New spa facilities launch at Anantara The Palm Dubai Resort


Anantara The Palm Dubai Resort has added six
treatments rooms and new hammam areas to its spa.
The two-story Anantara Spa now features 24
treatment rooms, as well as separate Turkish-style
hammam facilities for men and women.
The ground floor of the spa houses six single
treatment rooms; three couples suites, each with a
private steam bath; a Thai massage room; an Ayurveda
suite; experience showers; a holistic cocoon room; and
two rooms for beauty treatments.
On the first floor, the number of single treatment
rooms has been doubled to eight, with two new
couples suites, each with private sauna, shower and
whirlpool facilities, also added.
The new hammam space features separate facilities
for men and women, including changing rooms and
relaxation areas, as well as a couples hammam and a
boutique. The treatment menu has also been expanded,
in conjunction with the introduction of the new
facilities, and now includes 30 different options.

Among the treatments on the menu is the two-hour


Royal Hammam, carried out in the couples hammam,
and the Nam Jai signature spa journey, also two hours.
The Nam Jai treatment, which means water from the
heart incorporates the use of Thai products and is
designed to awaken the senses.

Five new Spa Alila to open this year

Elemis opens first


Academy of Excellence

Commune Hotels and Resorts has announced the opening of


six new Asian properties under its Alila hotels brand this year,
with five to include a spa. Three of the hotels will be in China,
with Alila Anji in the eastern Zhejiang province scheduled to
be the first to open.
Built in the style of a traditional Chinese village, the 74-suite
and villa-resort will feature the first Spa Alila in China. Services
at the seven-treatment room spa will include restorative
treatments, beauty treatments and options inspired by
traditional Chinese medicine. Formerly a sugar mill, Alila
Yangshuo will comprise 118 rooms, suites and villas, with
facilities ranging from a Spa Alila and an infinity pool to
meetings space, a restaurant, a kids club and a library.
The third property to open in China will be the Alila Tianxi
Lake, featuring 68 suites and 13 villas. Amenities at the resort will
include a Spa Alila, an indoor and an outdoor pool, a herb garden,
two restaurants, a studio for cooking classes and a golf course.
Scheduled to open in the final quarter of the year, Alila Fort
Bishangarh will be situated in Indias 230-year-old Rajasthan
Fort. The 59-suite hotel will not only include a Spa Alila but
also a fitness centre, a juice bar, a pool with a terrace and a
wine cellar, among other features.
The first Alila property in Cambodia, Alila Villas Koh Russey,
is set to open at the end of 2016. The eco-friendly five-star
resort will be the brands first
villas-only property outside Bali,
featuring villas with their own
pool, terrace and garden. Facilities
will include a Spa Alila, a kids club,
two restaurants and a bar. The
227-room and suite Alila SCBD, the
brands third property in Jakarta,
Indonesia, is the only one of the
new launches not to feature a spa.
online at professionalspawellness.com

05-13 PSW JAN16 News.indd 13

Skincare brand Elemis has opened its first Academy of


Excellence, in Birmingham in the UK. The training academy,
the first in a planned series, will educate trainees about the
Elemis brand values and protocols, and also offer business
know-how.
The curriculum at the academy, which features four training
rooms, covers the brands trademark fusion of technology and
hands-on treatments and incorporates an understanding of
formulations and active ingredients.
Other topics will include how to carry out a great consultation,
how to close a sale, the art of client retention and other skills
essential to the day-to-day running of a spa or salon.
Noella Gabriel, managing director of Elemis, said: The
heartbeat of Elemis has always been education and we are
delighted to open the doors to our network of therapists to
train them to the highest standard. Our brand is only as good
as the hands its in.
Available to Elemis partner spas and salons, as well as to
Elemis employees, the academy also offers a selection of
charged-for courses that are open for general attendance.

13

18/12/2015 13:34

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PB DPS.indd 3

Happy

NEW
YEAR!

SEE US ON
STAND T50

28-29 February 2016


London ExCeL

LOVE THE SKIN YOURE IN!

09/12/2015 15:15

28 Februa
ry
2016
The Brewe
ry,
City of Lo
ndon
Guests:
800+ indu
str
profession y
als

BE A PART
OF THE
CELEBRATIONS
Congratulations to those who have progressed
to the next stage! Dont miss your chance to
see the winners crowned at the spectacular
awards ceremony.
Book your ticket or table online now!
THANK YOU TO OUR 2016 SPONSORS

For more information visit:


www.professionalbeauty.co.uk/awards

To book your place at the awards please visit:


www.professionalspawellness.com/awardsnightbook
PSW16 Awards December.indd 1

18/11/2015 16:15

2 016 W O R L D S PA
& WE LL N E SS A N D
P ROFE SS I O N A L
B E AUT Y A W A R D S

Celebration DAY
The 2016 World Spa & Wellness and Professional Beauty Awards are approaching.
Why not book your place at one of the biggest industry evenings of the year?

he 2016 World Spa & Wellness Awards are around the


corner. Taking place next month, on Sunday, February 28,
the awards will, for the second year, be held at The
Brewery events venue in central London. One of the
leading global industry honours, the World Spa & Wellness
Awards annually sees more than 800 guests gather to celebrate some
of the best spas and wellness resorts across six continents.
The awards evening, which includes a drinks reception, a threecourse dinner and entertainment, sees top spas and resorts in 11
categories honoured. Awards go to Hotel Spa of the Year and Resort Spa
of the Year in Asia & Australasia, the Middle East & Africa, North & South
America, Eastern Europe and Western Europe & Scandinavia. This year
will also see the presentation of the inaugural Worldwide Health &
Wellness Destination award.
Criteria the judges look at in assessing the awards include point of
difference, signs of innovation and the range and standards of facilities.
Not only are the awards a great opportunity to join in the celebration of
industry excellence on a global scale, the event, which attracts senior
figures from the international spa and wellness sector, is also an excellent
opportunity to meet and network with colleagues from around the world.
The evening also includes the Professional Beauty Awards, open to
spa, salons and beauty professionals in the UK. The 11 Professional
Beauty awards categories range from Beauty Salon of the Year, Therapist

of the Year and Medical Aesthetic Clinic of the


year, to Employer of the Year, Day Spa of the
Year and Residential Spa of the Year.

To be part of the World Spa & Wellness


and Professional Beauty Awards evening
of celebration, networking and fun, go to
professionalspawellness.com/awards
or professionalbeauty.co.uk/awards
to reserve your place. Single tickets are
155 + VAT and, if you choose to take
your team, or bring some of your top
clients to the awards, a table of 11 can
be booked for 1705 + VAT

With thanks to our sponsors:

SPATEC 15
Europe

online at professionalspawellness.com

17 PSW JAN16 Awards.indd 17

17

18/12/2015 13:32

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(2)

In the know

Carol Joy London

EXP ERT A DVICE

Our industry experts answer questions on every aspect of running a successful spa

What should I tell my therapists about customising facials to the


needs of each client?
Providing your therapists with a comprehensive
consultation card to use with each client is the bedrock
for creating tailored facials. The consultation card
should cover issues such as skin concerns, sleep
patterns, stress levels, diet, water intake, exercise,
which skincare products they currently use, and any
allergies the client may have. It should also serve to find
out what the client wants from their facial.

as whether or not they would like steam and extraction


and if they would prefer a more hands-on, or a
technology-based facial. I always offer clients the
choice of having a massage during the mask application
stage, as this makes them feel cared for and helps
create a truly bespoke service. Even if no massage is
carried out, its crucial that the therapist doesnt just
leave the client during this step.

Once the therapist has collected this information


from the client, they can determine what the main focus
of the facial should be. If they are seeing a client for the
first time, they should ask as many questions as
possible. I would even suggest offering a complimentary
15-minute consultation a few days before the facial, so
the client feels completely confident that his or her
needs are being met. As part of the consultation
process, therapists should ask clients questions such

Another touch that contributes to creating a tailormade treatment is mixing and matching products to get
the best results for the clients specific skin concerns.
At the end of the facial, the therapist should ask the
client what texture of moisturiser they prefer on their
skin. This ensures that the treatment concludes on a
positive note and that the client doesnt feel that their
skin is overloaded with products, or that its not
moisturised enough.

Jo Givens is global treatment ambassador and head of beauty at British skincare brand Carol Joy London
and has more than 20 years spa and beauty industry experience. A trained therapist, her expertise
includes carrying out treatments, managing spas and overseeing training and development within the spa,
beauty and wellness sectors.

20

20-23 PSW JAN16 In the Know.indd 20

online at professionalspawellness.com

18/12/2015 11:29

E X P E R T A DVI C E

How can I reassure clients who think lash extensions will damage
their eyelashes?
Its understandable if consumers have
fears about damage to their natural
lashes: they may have had a previous
bad experience, or heard horror stories
about damage from improperly applied
eyelash extensions. It helps to begin by
commending the client for raising the
issue. This demonstrates that you are
as concerned about the health of their
eyelashes as they are, if not more. Also
explain the nature of eyelash growth to the client.

Carol Joy London

First, a lash grows, then it rests in the follicle for a while,


and finally it dies and sheds. Because eyelash hairs replace
themselves quickly, there is no real opportunity for damage
when extensions are applied properly. Its important to
emphasise to clients that when eyelashes die, the shedding
will often go unnoticed. When a long, thick extension is
attached to one of the eyelashes, it becomes much more
noticeable. This does not, however, mean that the extension

pulled out the natural eyelash, which


is what clients have often heard.
Its also important to explain that
when each lash has been separated
from its neighbour, so that no two
natural lashes are glued together, the
natural eyelashes are free to grow,
rest, shed and stay healthy. Clients can
in such cases wear lash extensions
indefinitely and with confidence. Its
when technicians cant be bothered to separate every lash,
or were never taught the importance of doing this, that
damage can occur, as they can then glue the clients lashes
to each other.
Discussing how damage to the lashes can be avoided will
also help create trust between the client and the technician.
We recommend that all stylists have a consultation with a
new client to explain the steps they will take to prevent
damage to the natural lashes.

Sophy Merszei is the owner and founder of eyelash extensions brand Novalash. Prior to setting up Novalash in 2004, she
worked for beauty brands including Clinique and Lancme. Trained in molecular biology and cosmetic chemistry, she has also
studied intellectual property and business strategy at Harvard Business School. Committed to the correct application of
eyelash extensions, she is also the author of The Essential Guide to Lash Extension Technology.

Im considering introducing laser and IPL treatments at my spa.


How do I know if its a step I should take?
Before purchasing a machine for laser and /or IPL treatments,
its a good idea to research whether or not these treatments
are likely to prove popular with your clients. You could, for
example, do this by getting a focus group together for an
evening event, offering them nibbles and a glass of wine.
Also look at the treatments that are currently proving
popular for you. If youre performing a lot of waxing
treatments, this is, for example, a good indication that a

more permanent solution should be offered. Investing in a


laser or IPL machine requires careful planning. There are
many manufacturers out there that promise all-singing, alldancing equipment and it can be difficult to tell a highperforming machine from a carefully crafted sales pitch, so
its important to do your research.
Ask the manufacturer if their treatments are clinically
proven, safe and effective and tell them you want to see
evidence backing up their claims. Find out if they offer
training and ongoing support. If youre thinking about
purchasing a machine from another country, consider who
will be at the end of the phone to answer your queries or
there to assist you when you need system maintenance.
Are there any hidden costs in the purchase price, and
does the company offer any guarantees on results,
performance, warranty and parts? After 10 years
specialising in laser and IPL, my experience is that if
something sounds too good to be true, it generally is.

Nicola Jones is national clinical training specialist at laser and IPL brand Ellipse. A trained therapist, she is
also a beauty therapy lecturer and a VTCT verifier and assessor, and completed her NVQ Level 4 Laser
IPL training in 2014. Her career, previous to joining Ellipse in 2014, included being a clinic manager for
laser hair removal and skin specialist Destination Skin.

online at professionalspawellness.com

20-23 PSW JAN16 In the Know.indd 21

21

18/12/2015 11:31

EXP ERT A DVICE

What advice should I give my clients about preventing


and treating pigmentation?
The first and most important thing to
do when a client presents with
hyperpigmentation is to check what
type of pigmentation they have,
inflammatory or passive. Inflammatory
pigmentation is part of the skins
defence mechanism and is usually
triggered by external factors. These can
range from squeezing the skin, applying
harsh products and using sunbeds, to
sustaining a physical injury or spending
too much time in the sun.
For inflammatory pigmentation, advise clients to
limit or stop the physical action that is causing it,
apply an SPF30 sunscreen daily, avoid spending long
periods in the sun and protect their face with a hat
when they do. Passive pigmentation is the result of
internal causes, such as a hormonal imbalance.
Hormonally triggered pigmentation is known as
melasma or chloasma and can be caused by, for

example, pregnancy or menopause.


Passive pigmentation can also be the
result of medication the client is taking.
Certain medications can cause skin
photosensitivity, which, when exposed
to the sun, quickly becomes
pigmentation. Let clients know that the
contraceptive pill can similarly lead to
photosensitivity and that stress can
also be a contributory factor. Of the
two types of pigmentation, passive is
the more difficult to treat.
Using the appropriate homecare skin products on a
daily basis helps prevent and treat pigmentation.
Advise clients to look for products that include vitamin
C, which is a free radical scavenger, retinyl palmitate
to increase cell turnover, resorcinol to supress melanin
production and exfoliate the skin and tyrosine
inhibitors, to prevent pigmentation from
occurring.

Susanne Williams is UK director of education for skincare brand Dann Montague-King (DMK). She has more than 25
years experience of working with skin and operates three DMK skin clinics, including one on Harley Street in London.
She regularly speaks at medical aesthetic conferences around the world.

How often do I need to update the design of my spa to ensure


it doesnt look out of date?
To be honest, when a spa needs to be modernised, its
often more a question of quality and of correcting technical
inadequacies than of design. So something to keep in mind
is to always choose a well-known partner that comes
highly recommended for the construction of a spa.

always state-of-the-art, and this includes the design.


However, and this is what is so special about outstanding
design, it doesnt have to be fancy. Its something timeless
that means your spa will stay modern for longer and wont
look old-fashioned after a few years.

Nevertheless, the design of a spa is a key factor when it


comes to how attractive it is to clients. A successful spa is

At Klafs, our experience has shown us that keeping up


with the market has become harder and harder over the
last few years, due to much stronger competition in the
marketplace. We therefore advise our clients to introduce
something new at least every two years, so they have
interesting new offerings to talk about. This doesnt mean
you have to update the entire spa, but you should think
about making certain sections more attractive to clients.

The Upper House Spa at Gothia Towers


in Gothenburg, Sweden, a Klafs project

You should, therefore, ask the partner helping you build


your spa what ideas they have in stock for the future, for
updating the facilities from time to time. This challenge of
keeping your spa current and up to date is, together with
the quality of your products and facilities,
the key factor when it comes to the
sustainability of your spa concept.

Rolf Glantz has been head of architecture and design at Klafs for 10 years. An interior designer, he has more
than 20 years experience of designing, planning and successfully realising spa areas.

22

20-23 PSW JAN16 In the Know.indd 22

online at professionalspawellness.com

18/12/2015 11:29

E X P E R T A DVI C E

What ongoing training will my therapists need once they have been
with the spa for some time?
Customer service is a key training
focus for any therapist. All customers
should be made to feel that they are
very important and that they are in the
best possible hands. I would always
suggest follow-up training on the
treatments and products you offer in
the salon. This means that clients will
get the same treatment and product
information from all your therapists,
ensuring maximum guest satisfaction
and a high repeat clientele.
Retail training can help your therapists remain
motivated. If therapists always link the treatments and
sales they recommend back to the clients main skin
objectives, they will increase the customers confidence
in their ability. This will in turn encourage repeat
bookings and if they earn commission on retail sales, it
will also help incentivise the therapists.

Ongoing training in advanced face and


body treatments can also be very beneficial
for therapists. It helps them crate a portfolio
of treatment offerings, which contributes
to building their confidence. As they learn
new techniques, they are also better able to
put together bespoke treatments, tailoring
them to the clients priorities. They can then
let their clients know that they have created
a bespoke treatment specific to their beauty
needs, thereby delivering a treatment that
differs from the average offering.
In addition to advanced treatments training, advanced
skin anatomy courses are always a bonus for a therapist.
They give the therapists a higher level of knowledge,
which they can then pass on to their clients. Knowledge
is power, as they say, and greater knowledge definitely
helps create higher guest satisfaction
and drive increased loyalty.

Stephanie Gilchrist is UK training development manager for Guinot and Mary Cohr. Before joining the
company in 2010 she held positions as beauty therapist trainer and recruiter for Virgin Atlantic and retail
training consultant for Declor and Carita, among other roles.

What makeup tips can I give my clients as their skin ages?


As we age, our skin can change both in tone and texture,
so the makeup a client wore in her 20s or 30s may no
longer be suitable as she gets older. I always start with a
consultation to address any concerns. For very dry skin
or for deep lines, a primer is a must, ideally one that also
has skin-plumping properties. If your client likes to keep
her routine simple, then a foundation with a built-in
primer is perfect.
If she suffers from hormonal flushes suggest powder
foundation and if makeup tends to sit in fine lines a
lighter liquid foundation or a BB cream will help minimise
this. I like to recommend a dewy, light-reflective finish for
more mature clients, as it gives the skin a youthful
radiance, but the finish really is down to each clients
preference. The area around the eyes is quite often also a
concern for older clients, as eye shadow can settle into
creases and fine lines.
Less is often more when it comes to eye makeup: start
with an eye primer to prevent creasing and to condition
the eyelid and choose a non-glittery eye shadow. Long-

lasting cream or crayon formulas are also good for this


clientele, as they are easy to blend and dont crease. A gel
or liquid eyeliner is a great way to highlight this area: keep
application close to the lash line and not too heavy,
finishing at the outer corner of the eye, rather than
extending to a wing.
Lips can appear thinner as we get older, with fine lines
starting to emerge, especially for smokers. I always
recommend that my clients use a moisturising lipstick to
keep the lips soft and prevent dryness.

Kirstie Bower is national sales manager for Mii cosmetics, distributed in the UK by Gerrard International, and
helped launch the Mii brand in 2011. Also a Mii educator, she trained as a makeup artist at London College of
Fashion, has done extensive TV and photographic work and been an educator for a number of makeup brands

online at professionalspawellness.com

20-23 PSW JAN16 In the Know.indd 23

23

18/12/2015 13:41

4655
Thalgo with Stand.indd 2
MCEUTIC_Pro_Beauty_DPS_paths.indd
1

22/10/2015
29/07/2015 17:12
11:02

MCEUT

15 11:02

SEE US ON
STAND T18

28-29 February 2016


London ExCeL

SEE US ON
STAND T18

28-29 February 2016


London ExCeL

4655
Thalgo with Stand.indd 3
MCEUTIC_Pro_Beauty_DPS_paths.indd
2

22/10/2015
29/07/2015 17:12
11:03

2016 P RO FESS IONA L


SPA & WEL L NESS
CON VENTION

Topics taster

We chat to four of the speakers at next months Professional Spa &


Wellness Convention about their panels, why networking events matter,
and which are the most important industry issues right now
BELGIN AKSOY,
FOUNDER OF
RICHMOND
NUA WELLNESS
SPA, CREATOR
OF GLOBAL
WELLNESS DAY
What made you interested in speaking as
part of the Wellness in Action: Leading
Programmes to Guide Guests Towards
Optimal Health session?
The fact that learning best practices, finding
out what works and what might not be such a
good idea, saves time and money for everyone.
How would you describe your presenting style?
I believe in being natural as a speaker,
delivering my story and experiences in a
clear and simple way.
What makes a good presentation at an
event like this? What does the speaker
need to deliver to make it worth the
audiences time and money?
Delivering information based on experience
is much more valuable than sharing
information the audience could find for
themselves by browsing the web. The
speakers aim should be to keep it short and
simple but to spark a light of inspiration.

26

26-29 PSW JAN16 Convention Q&A's.indd 26

What do you plan to cover in your presentation?


I will be talking about some of the interesting programmes we have at
Richmond Nua Wellness Spa, including Nua Slim, Nua Fit and Mother
Nature. Our guests see great results with the first two programmes,
when it comes to losing weight and becoming fitter. Meanwhile, couples
who struggle to become pregnant, perhaps as a result of stress, can
relax and feel at peace with the Mother Nature progarmme.
What do you hope delegates will take away from this session?
I hope they will hear best practices and become inspired. Hopefully it will help
them guide spa guests to take wellness habits home with them when they visit
a spa, rather than just pamper themselves for a few days and then fall back into
a busy lifestyle loop that often means not taking care of yourself.
How often do you speak at industry events like the Professional Spa
& Wellness Convention?
I enjoy speaking at industry events. Last year I spoke at six events, and
also took part in three live TV shows. I try to accept as many invitations
as possible, as long as my schedule allows, because sharing knowledge
has always been my passion.
Why are events like this convention important for our sector?
We can learn a lot from each other. Sharing ideas without thinking
competitively and serving the wellness/spa industry with love and
care should be our priority because wellness is not a luxury; its a
significant need.
Which are the most important spa and wellness industry issues at
the moment?
Education is still the number-one challenge in the industry. The world is
becoming unhappier by the day and the spa and wellness industry is
needed more than ever. We are the ones who can change the world.
online at professionalspawellness.com

18/12/2015 11:32

The speakers
aim should be to keep
it short and simple
but to spark a light
of inspiration
- Belgin Aksoy,
founder, Richmond
Nua Wellness Spa

Belgin Aksoy is the founder of the award-winning Richmond


Nua Wellness Spa in Turkey. She is also the creator of Global
Wellness Day, launched to highlight the importance of complete
wellbeing. Originating in Turkey in 2012, the day was in 2015 celebrated in
more than 70 countries around the world. Aksoy is speaking as part of the Wellness in
Action: Leading Programmes to Guide Guests Towards Optimal Health panel at 11.30am
on Sunday, February 28

JEREMY MCCARTHY, GROUP DIRECTOR


OF SPA, MANDARIN ORIENTAL
What made you interested in speaking as part of the
Human Resources: Help your Team Bloom and Flourish
by Unlocking their Motivation and Potential session?
Leading a team of people is both the most challenging
and the most rewarding part of any business. Its
certainly the area where I feel I have made the most mistakes in my
career and one where Im always striving to improve. I love having the
opportunity to join a discussion and share ideas about how to manage
the most important resources we have in our businesses.
How would you describe your presenting style?
I simply try to be myself and to be generous in sharing any knowledge or
experience I have that might be useful to others.
What makes a good presentation at an event like this? What does
the speaker need to deliver to make it worth the audiences time
and money?
Attendees need to come away from a presentation either thinking or
behaving differently. If they come away from a conference with a new
way of thinking about their business or some new idea that they want to
implement when they get home, then it was a successful presentation.

What do you hope delegates will


take away from this session?
I teach a course on Positive
Leadership in Spas & Hospitality at the
University of California, Irvine, and I have
seen my students come away with new tools
to handle the challenges of working with other
people. I hope the delegates will leave with
new ideas and strategies for how they energise
and interact with their teams.
Why are events like this convention
important for our sector?
There are so many amazing success stories
in our industry and so many people who
are willing to share and give back. Why
make the same mistakes that others have
made when you have the opportunity to
learn from those who have gone before you
and to build on the successes and failures
that have brought the industry to where it
is today?
Which are the most important spa and
wellness industry issues at the moment?
One of the biggest opportunities is greater
diversification and differentiation within the
spa offering. I think there is too much of just

The spa at the Mandarin Oriental, Boston

What do you think will be some of the leading


spa and wellness trends in 2016?
Being well within yourself and transferring
that positive energy to the people around
you every day, guiding them to the same
place. The spa and wellness industry will go
back to basics, helping people to unlearn
unhealthy habits and becoming central to
peoples lives.

The spa at the Mandarin Oriental, Bangkok

2 016 P RO F E SS I O N A L
S PA & W E L L N E SS
CONVE N T I O N

What do you plan to cover in your presentation?


I will be happy to follow wherever the dialogue with my colleagues
goes, but I think my perspective will be one of drawing on learnings
from positive psychology (Ive been studying applied positive
psychology for the past decade) or a more balanced approach to
leadership. Some of those ideas might include learning from what
went well, positive performance evaluations and creating
meaningful work.

online at professionalspawellness.com

26-29 PSW JAN16 Convention Q&A's.indd 27

27

18/12/2015 11:32

2016 P RO FESS IONA L


SPA & WEL L NESS
CON VENTION

following trends and not enough of new


paths being carved out which
creates great opportunities for
those who are bold and
Why make the same
creative. One of the biggest
mistakes that others have
challenges for spas is the
made when you have the
recruitment and training of
staff that have the desire
opportunity to learn from those
and ability to devote
who have gone before you and to
themselves to nurturing
build on the successes and failures
others. Ultimately, this is
that have brought the industry
the key to success in the
spa world.
to where it is today?

Miraval Arizona

Jeremy McCarthy is group


- Jeremy McCarthy, group director of
director of spa for the Mandarin
spa, Mandarin Oriental
Oriental hotel group, and the author of
The Psychology of Spas and Wellbeing. He
has a masters degree in Applied Positive
Psychology and teaches Positive Leadership in
Spas & Hospitality at the University of California, Irvine.
He is speaking as part of the Human Resources: Help
your Team Bloom and Flourish by Unlocking their
Motivation and Potential panel at 15.50 on Sunday,
February 28

LIZ HOLMES,
NATIONAL HEALTH
AND BEAUTY
MANAGER,
VIRGIN ACTIVE UK
What made you interested in speaking
as part of the Spa Leadership panel?
Im fascinated by the behaviour of teams and
what makes them successful and am still
learning how to be a better leader in different
situations. We are also running a leadership
course for our managers at Virgin Active and
leadership style is something we have been
discussing. There is nothing better than seeing
managers grow into leaders and to have a part
in influencing them is a real honour.
How would you describe your presenting style?
I try to share things with the audience that I
wish I had known earlier in my career. My style
is fairly honest and direct and always based on

real experiences. The kind of speakers I really enjoy listening to are those
who partly confirm that I am on the right track, but who also inspire me
in a new direction.
What makes a good presentation at an event like this? What does the
speaker need to deliver to make it worth the audiences time and money?
Its really in the detail. Sharing small things that have made a big difference
can leave a lasting impact. Preparation is really important for the speaker, to
ensure the information is carefully thought through and that you have
answers ready for any questions that may come up. Its also very important
for speakers to be authentic and not just deliver information they have read
or seen other people present. Its empowering to hear from people who
have overcome business challenges themselves, as you know their advice
has been tried and tested.
What do you plan to cover in your presentation?
I will be taking the myths out of leadership and introducing the
leadership chain and how to become an effective link within it. I will be
advising managers and the leaders of the future on
how to find their authentic leadership style and
show them how focusing on the challenges in
The retention
hand and how to overcome them will take
of therapists can
them effortlessly into leadership.

be a serious issue for


many businesses and I
believe we need to approach
this differently, which I will
be outlining in my talk
- Liz Holmes, national health and
beauty manager, Virgin Active

What do you hope delegates will take away


from this session?
I hope it will give them an interesting
perspective on what they are already
doing and why it works, and some insight
into why some of the things they are
doing may not be working quite so well.

Which are the most important spa and


wellness industry issues at the moment?
Finding and keeping great people is a big challenge
for the UK spa industry. The retention of therapists can

28

26-29 PSW JAN16 Convention Q&A's.indd 28

online at professionalspawellness.com

18/12/2015 11:33

be a serious issue for many businesses and I


believe we need to approach this differently,
which I will be outlining in my talk.

Events like
these bring people
together from a variety of
amazing places and diverse
businesses and its great to be
able to see things from
different perspectives

Miraval Arizona

2 016 P RO F E SS I O N A L
S PA & W E L L N E SS
CONVE N T I O N

network with like-minded


business people.

Why are events like this


convention important for our
sector?
They bring people together from
such a variety of amazing places and
diverse businesses. Its great to be able
to see things from different perspectives and
understand what is new and exciting in the
wellness space.

- Laura Mclver, vice president


and general manager,
Miraval Arizona

Why are events like this convention important


for our sector?
Whether you find a new brand, make a new friend or get
a new idea, networking and education makes the spa
industry go round! Everything I have had a part in developing, from
design projects to brand changes and marketing initiatives, have come
from specialists and colleagues I have met through networking. For
me, its one of the most fun and positive aspects of my job our
business is bursting with passionate and positive people!
Liz Holmes is national health and beauty manager for Virgin Active, which has 97
health clubs across the UK, and was previously spa director at Rockliffe Hall hotel. She is
speaking as part of the Spa Leadership panel at 11.30am on Monday, February 29

LAURA MCLVER, VICE PRESIDENT AND


GENERAL MANAGER, MIRAVAL ARIZONA
What made you interested in speaking as part of the
Wellness in Action: Leading Programmes to Guide
Guests Towards Optimal Health session?
I was honoured to be invited to speak on this panel.
The topic is of course directly related to what we have
done at Miraval for 20 years and its exciting to be able to share that with a
broad audience.

Which are the most important spa and


wellness industry issues at the moment?
At one time there were very few traditional
resorts, hotels and fitness clubs that added
aspects of wellness to their offerings. As
meditation, yoga and the like have grown more
mainstream, more competitors have emerged
in the market. Those of us who truly live and
breathe wellness and mindfulness find that this
new range of options can be confusing to the
consumer and distract customers from going to
a fully-fledged wellness destination.
Laura Mclver, is vice president and general manager
of award-winning wellness resort Miraval Arizona. She
is speaking as part of the Wellness in Action: Leading
Programmes to Guide Guests Towards Optimal Health
panel at 11.30am on Sunday, February 28
Thanks to our sponsors:

How would you describe your presenting style?


I am an approachable speaker and try to engage the audience as much
as I can.
What makes a good presentation at an event like this? What does the
speaker need to deliver to make it worth the audiences time and money?
The presentation needs to be relevant to the audience, speak to best practices
and give the audience something that is useful to their own business.
What do you plan to cover in your presentation?
Mindfulness is at the heart of what we do at Miraval. We have been leaders
in the mindfulness philosophy for over 20 years and are now seeing a
worldwide surge in interest in the concept. In my presentation, I will focus
on how mindfulness can be brought into all aspects of wellness programmes
and how our guests benefit from this in mind, body and spirit.
How often do you speak at industry events like the Professional Spa &
Wellness Convention?
I speak at events a few times a year. Its sometimes a challenge to find
time to get away from Miraval but its worth it for the opportunity to
online at professionalspawellness.com

26-29 PSW JAN16 Convention Q&A's.indd 29

The 2016 Professional


Spa & Wellness
Convention takes place
at the ExCeL exhibition
centre in London on
February 28-29, as
part of the Professional
Beauty trade show. Day
passes to the convention
can be booked for 234,
while a two-day ticket is 330.
For the full programme, and to book your
place, visit see www.professionalspawellness.
com/convention

29

18/12/2015 11:33

BRAN D FOCU S :

D A NIEL E D E WI NTE R

Nurturing
BEAUTY

Brand founder Daniele de Winter and UK distributor Hayley Burrey share the inside
story on the skincare line and its expansion plans

stablished in 2003, Daniele de Winter Monaco is a highend skincare brand with a presence in 15 spas around the
world. Taking a holistic approach to skincare, the brand,
founded by beauty expert Daniele de Winter in 2002, is
now expanding into the UK market, with its official launch
in Britain taking place at Professional Beauty in London on February
28-29. The brand, which will be distributed in the UK by Burrey
Aesthetics and whose global spa partners include Kempinski and
Mandarin Oriental spas, believes in nurturing the skin from within,
combining nutrition with skincare for ultimate results.
De Winter, who wrote Eat Yourself Beautiful: Your Strategy For Lifelong
Beauty at just 21, created and patented the term inside out beauty to
define this approach, and also incorporated a number of nutraceutical
products into the range. Two of these, Beauty Shot: a beauty drink
designed to boost collagen production and provide antioxidant
protection against skin aging; and the Skinergie nutritional
supplement, containing glucosamine, sea minerals, omega-3
rich fish oils and other ingredients to smooth and hydrate the
skin, have become Daniele de Winters top sellers.
In the run-up to the brands
UK launch in February, we
spoke to Daniele de Winter and
Burrey Aesthetics founder
Hayley Burrey about their
partnership, the concept
behind the brand and the
plans for the future of
the business.

30

30-31 PSW JAN16 DDW Q&A.indd 30

What is the background to


your partnership with Daniele
de Winter?
Hayley
Burrey:
I
was
introduced to Daniele in
London in November 2013 by a
mutual businesses associate,
anti-inflammatory nutrition expert Dr Barry
Sears. The Daniele de Winter concept of inside
out beauty caught my attention, and so did
Danieles captivating and highly informed
personality. In October 2015, we began
discussing a collaboration and it soon became
apparent to both of us that we share mutual
values when it comes to service and results
and that we could form an amazing
partnership, with the ability to offer
the industry a unique concept.
What sets Daniele de Winter apart
as a brand; what made it a company
you really wanted to work with?
HB: Its the only brand I have come
across that I feel combines a truly
holistic approach to skincare with very
powerful anti-ageing results. The
Daniele de Winter USP is the concept of
inside out beauty, a synergistic method
online at professionalspawellness.com

18/12/2015 11:34

Daniele de Winter combines


a truly holistic approach to
skincare with very powerful
anti-ageing results

DANI E LE DE WI NTE R

: B RAN D FO C U S

What type of spas and salons will Daniele de Winter be targeting in


the UK?
HB: The spas and salons in the UK that we will be offering the opportunity
to collaborate with our brand will be spas in a five-star environment, as well
as high-end salons. We will be assisting them in educating consumers and
will fully support the ongoing training, marketing and other delivery of our
award-winning concept that they need to carry out. This is a crucial part of
the collaboration.
The brand is new to the UK, but already has a presence in
other markets. What is its positioning, internationally?
Daniele de Winter: The brand has to date been very
selective when it comes to its presence and is exclusively
focused on the five-star hotel and resort market. Daniele
the Winter is currently in around 15 exclusive locations
in Europe, Russia and the Middle East, and also has a
number of additional projects in the pipeline.

that means revitalising the skin by combining


skincare with nutritional elements. I was also
fascinated by the fact that Daniele wrote her
best-selling book Eat Yourself Beautiful when
she was just 21, a fact that confirms her
position as a pioneer of the inside out
approach to skin rejuvenation.
How would you summarise the Daniele de
Winter skincare concept?
HB: Daniele de Winter works in harmony with
the skins metabolism, to regenerate the skin
the way Mother Nature intended. The brands
drinks and supplements stimulate collagen
synthesis deep within the dermis in a
powerful way, working in synergy with and
amplifying the effects of the amazing, highly
anti-oxidant skincare products.
The brands official UK launch will be at
Professional Beauty in London in February.
What are your plans for the brand in
Britain?
HB: We are delighted to be officially
launching the brand at Professional Beauty
at ExCeL in London in February. I, and the
entire team, are currently working hard to
implement our marketing plan, which
includes social media. We are at the
moment also educating spas and salons
about the supplier partnership we are
offering, which includes full business
support, training and help raising customer
awareness of the brand with clients. The
long-term plan for Daniele de Winter in the
UK is for the brand to become a household
name one that is recognised for its
luxurious natural products, which provide
incredible anti-ageing results, nurturing the
skin from within.
online at professionalspawellness.com

30-31 PSW JAN16 DDW Q&A.indd 31

What is the plan for Daniele de Winter over the next few years, globally?
deW: For the first few years after it was established, the brand focused on
growth through word of mouth, and on building the reputation and the
exclusivity of the brand. We are now delighted to take the next step and
ramp up operations by powerfully growing the brand on a global scale. This
involves having an increased presence in key locations and expanding the
products and services we offer. There are very exciting developments
coming up for the brand, which we look forward to announcing over the
next six months.
Are there any new products or treatments launching in the near future?
deW: Absolutely, we will enhance and broaden our inside out beauty
concept. Having dedicated over 30 years to research and science, and
having organically grown the brand, we have great flexibility when it comes
to launching high quality new products. We are developing a Daniele de
Winter mens line, which will launch later this year, and are also relaunching
our antioxidant dark chocolate Choc Beaut in the first quarter of this year.
Daniele de Winter is partnering with spa development
and management company Resense. Could you tell us
more about this?
deW: We are delighted and honoured to be a
Resense partner. Resense is not only one of
the worlds premier spa companies, but also
one of the fastest growing in the luxury spa
industry, so working with them is very
exciting for us. We have been teaming up
with Resense since 2011 but recently became
a preferred supplier, which means we not
only provide products for Resense spas but
also training, sales and marketing support,
as well as create tailormade signature
treatments for the spas. It also means we will
automatically be considered as a potential
partner for future Resense spas.
www.danieledewinter.co.uk
Dont miss Daniele de Winter and
Burrey Aesthetics at Professional
Beauty in London on February
28-29. Visit them on stand T50

31

22/12/2015 09:01

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G ALG ORM RE S ORT & S PA

S PA PR O F I L E

Outwards

AND UPWARDS

Northern Irelands Galgorm Resort & Spa is wowing with its vast new thermal village,
and there are more changes coming up for the propertys innovative spa
WORDS NORA ELIAS

he new thermal village at Northern Irelands 122-room


Galgorm Resort & Spa is even in todays competitive
climate, in which spa standards are continuously rising,
quite the piece-de-resistance. The resort has featured a
spa since 2007, but with the opening of the thermal village
in September last year, the propertys spa and wellbeing space
expanded massively, from an already not insignificant 2,787sq m to a
vast 6,968sq m. Paul Smyth, managing director of Galgorm, says the
expansion of the spa, which took place in conjunction with 48 new
bedrooms being added to the resort, was a consequence of it becoming
almost too successful.
In 2011 we added an outdoor pool because the existing spa had in a
way become too popular, which was starting to negatively affect the
relaxing ambiance we wanted to create, Smyth explains. Adding the
pool gave us a short respite, but then that also became very popular in
its own right. The thermal village includes a wide range of outdoor as
well as indoor facilities and this, Smyth explains, is a result of how well
received the outdoor pool was. It was very clear that people wanted and
would use outside spaces even though its Northern Ireland, and that
gave us the confidence to develop a whole outdoor experience, he says.

online at professionalspawellness.com

33-35 PSW JAN16 Spa Profile.indd 33

The result was the thermal village, which


includes a glass front outdoor sauna, an
outdoor steam room; the River House with
space for fitness and wellbeing classes, also
with generous windows to take in the
surrounding landscape; and a series of hot
tubs, four smaller Riverside Tubs and the
Beltane Hot tub with space for 12. While the
generous outdoor facilities is what really sets
the development apart, striking new indoor
features have also been added, including 10
heated loungers; four waterbeds; an
experience shower; a sanarium; a snow
cabin; the Relax Orangery with orange trees,
relaxation loungers and hanging chairs; and
the Elements Spa Caf.

A sauna with a view


Galgorm is set on 163 acres of land with the
River Maine running through it, so it was key
for the new outdoor facilities to incorporate
these surroundings as much as possible,
Smyth explains. Everything is about looking
out over the river. We have a beautiful position
where we are, so we just wanted to capitalise
on that as much as possible, he says. So the
outdoor sauna has a large glazed section and
the edge of the river is just a few metres away,
you can see the water go flowing past. The
River House, a raised wooden structure, is
33

21/12/2015 14:13

SPA PR OFIL E

G ALG OR M R ESORT & S PA

FIRST PAGE: One of the outdoor hot tubs at Galgorm


ABOVE: The Relax Orangery
ABOVE RIGHT: The Celtic Sauna ritual in the outdoor, glass-front sauna

similarly cantilevered over the rivers edge. In both cases, he adds,


youre inside, but you have the outside around you.
Galgorm doesnt currently have a gym, having removed it in 2012 in
order to grow the space in the spa by increasing the retail and reception
area, but is in the process of bringing it back. Scheduled to be up and
running in April the gym is, Smyth says, a hill dome, a kind of beehive
structure and has also been devised to make the most of the riverside
views and the landscape around the resort. Its one of those structures
that is built offsite and then lowered in, and were putting that on the
lawn as well, to the right of the spa, by the river.
While Galgorm is proud of its new external facilities, Smyth says it
was always important to join the outdoor addition to the indoor space,
both physically and conceptually. The guest journey was really the
starting point of everything we did, it was prevalent throughout the
whole development and we felt it was important to create an internal
link as well, he says. With so many facilities it could be daunting, so
we wanted to make sure its easy and enjoyable. You can have all the
facilities in the world, but if theyre hard to find or dont flow, it will
negate everything youre trying to create.

The guest journey was really


the starting point of everything
we did.You can have all the
facilities in the world, but if
theyre hard to find or dont
flow, it will negate everything
youre trying to create

attach a fee to its use. A conversation which,


Smyth says, was also had. It was a
consideration during the development, he
explains. It was put on the table that with
the introduction of the thermal village we
could charge for access to that area, but we
quickly decided not to. This, he says, was
because it was felt this would not be the right
move for the property in the long run.
We felt it would have too negative an
impact on the guest experience. So we still
include it in the guests room rate, keeping it
as a complimentary experience for anyone
staying in the resort. Of course there is also
Spa attraction
a day spa clientele, which naturally does pay
The spa at Galgorm has, Smyth says, been an important part of the mix
for the use of the facilities, a market Smyth
since it was introduced, only becoming more prominent over time. We
says is a good, strong client group.
wanted to make sure the spa was a strong business in its own right;
While he adds that they dont
everything we do here has to be, he comments. The past
want to fill the whole place
decade has seen Galgorm go from a resort that in 2007
with day spa guests, he
derived 80% of revenue from wedding business, to now
does explain that with the
generating a much smaller 30% of income from this
The Celtic Sauna ritual (top right)
new facilities, which
revenue stream. Though Smyth explains that the
is Galgorms take on the aufguss
have
more
than
weddings are still here and are still very strong, he
tradition and sees water infused with
doubled
the
overall
adds that weve managed to create this fantastic
essential oils poured over the hot stones
size of the spa, there is
leisure base at the resort.
in the sauna. The sauna master then uses
room to grow the day
And it is, he says, the spa thats been the draw,
a larger towel to move the air around
spa clientele slightly.
the primary driver behind that. The spa is a huge
the sauna. Charged at 15, the
35-minute experience takes place in
Galgorm may only just
part of our leisure business, which is a huge part of
the glass-front outdoor sauna.
have finished a major new
the resort as a whole, so its very important, he
spa project, but the resort is
says. And because the spa is so important, we feel
already looking at the next
that we need to diversify . We believe the thermal village
steps for the spa and wellness side
will be a strong feature for us and play an important part in
of the business. You have to keep
filling the 48 additional rooms weve created.
changing, developing and improving, and we
Galgorm is aiming to grow the international clientele of the resort as
understand that, Smyth says. Its not
a whole, something it again feels the spa and the new thermal village
something we shy away from. Its something
will be central to achieving. Our strategy now is developing the out of
we embrace, it keeps everybody excited about
state business, Smyth says. Were very strong in the local market, but
the spa. Next for the spa is a focus on the
weve set targets for growing our international clientele, and we feel the
male treatments side of the business, which,
thermal village will be a headline draw in that.
Smyth explains, is a market the business is
confident it can grow.
Mens zone
We do have the wedding business and that
With such vast new facilities, you might have expected Galgorm to go
very often involves the male side of the bridal
down the route of other hotel/resort spas with a marketable USP and

CELTIC SAUNA

34

33-35 PSW JAN16 Spa Profile.indd 34

online at professionalspawellness.com

18/12/2015 11:35

You have to keep changing,


developing and improving, and
we understand that; its
something we embrace

G ALG ORM RE S ORT & S PA

S PA PR O F I L E

ABOVE: The indoor pool at the spa

ABOVE: A view of the thermal village at Galgorm

party staying with us the night before the


wedding, so there is that market, he says.
Galgorm is currently looking to convert an
existing pedicure and nail bar area into a
male treatment space which could, among
other things, be used as a preparation area
for the wedding. This option already exists
for the female members of the wedding, in the
shape of the Boudoir group treatment suite,
and is something Smyth says they feel has
great potential for the male market as well.
Nothing has yet been finalised with regards
to this area, but Smyth says the resort is
currently in conversation with a male skincare
brand, trying out treatments and discussing
how to create a more clearly defined space for
men within the spa. The space needs to really
be set apart as a male treatment zone with
services, including wet shaves and deep tissue
massages, that are not just tagged on at the
back of the standard treatment brochure.
Getting this right is, Smyth says, a bit of a
journey, but we are committed to it.

can and will do is update the spa website (it has its own) to improve the
user experience. Theres going to be a significant reworking of the spa
website in the next few months; adding online bookings; introducing
treatments that are exclusive to resort residents to encourage pickup
from this segment (while residents currently account for at least 70% of
the use of the thermal village, they represent a smaller proportion,
around 40%, of paid-for treatments); and creating new packages.
In addition to the new website, scheduled to go live later this month,
Galgorm is currently also working on a new spa brochure, of which
signature treatments are planned to be a more prominent feature.
Developing more signature treatments and turning those into top sellers
is something Smyth says they are currently working very closely with
our main product houses on. Those main brands are Aromatherapy
Associates and Voya. Aromatherapy Associates has been one of the key
brands at the spa since it opened while Voya was introduced in 2011 and
is, Smyth says, a brand it was natural that we gravitated towards, since
theyre Irish and use seaweed.
Despite the large-scale recent expansion and the evident
commitment to ongoing improvement, one spa area Galgorm has no
immediate plans to grow is the number of treatment rooms, of which
there are currently nine (seven singles and two couples suites).
There is availability within the existing treatment rooms, [to drive
revenue], Smyth says. We could look at extending our opening hours
and we dont do a great deal of evening events, thats something that
ought to be developed. So there are other opportunities, before we
need to look at creating more physical treatment rooms.
Given the rate at which Galgorm is adding to its spa services and
facilities, the treatment rooms may be just about the only space not to
receive an overhaul at the moment. It will be exciting to see whats up
next for the spa at Galgorm.
www.galgorm.com

Change and development


The creation of a male treatment zone is not
the only upcoming change. Smyth explains
that now that weve got the thermal village
up and running, were taking a step back and
looking at our other products and facilities
and what we can do there. One thing they

FAST FACTS
o Spa Size: 6,968sq m
o Treatment rooms: nine seven single
rooms and two couples suites
o Facilities: outdoor sauna, outdoor
steam room, outdoor hot tubs,
Elements Spa Caf, the Relax
Orangery, the River House, snow cabin,
experience shower, sanarium,
hammam, indoor swimming pool,
heated loungers, water beds, nail bar,
pedicure stations, mud serail chamber
o Brands: Aromatherapy Associates, Voya
o Staff: 70

online at professionalspawellness.com

33-35 PSW JAN16 Spa Profile.indd 35

Guests in the indoor sauna

35

18/12/2015 11:35

It has become
the best convention
in Europe at which to
network and discover the
latest trends
Andrew Gibson, Vice President,
Spa & Wellness,
FRHI Global

Europe's leading
spa convention
Where the spa professionals discuss
practical solutions. Be a part of it.
The Professional Spa & Wellness Convention
returns in 2016 to London ExCeL.
KNOWLEDGE
Share knowledge with leading spa
professionals and investors
INSPIRATION
Identify and take away practical ideas
to improve your business
NETWORKING
With its global following this convention will
connect you with the industrys influencers

28-29 February 2016, ExCeL London

TAKING PLACE AT

To request your one or two-day delegate pass visit:


3211 Spa16 DPS 420x297programme.indd 2

25/11/2015 16:39

CONFIRMED PROGRAMME
SUNDAY 28 FEBRUARY 2016
9:30 Chairman's opening remarks
Mark Moloney, Managing Director, Professional Beauty
9:35 Orientation

Jean-Guy de Gabriac, CEO & Founder, Tip Touch International
9:40 Spa: the future is now - exciting innovations for your spa
in 2016

CHAIR: Andrew Gibson, Vice President, Spa & Wellness,
FRHI Global

Daphne Metland, Director, The Good Spa Guide

Loic Delafoulhouze, Creation Director and Partner, Lonsdale

Claudia Sophie Korona, Spa Manager, Hyatt Regency
10:40 Coffee Break
11:00 KEYNOTE SPEAKER: Neuroplasticity, neuroleadership and
peak performance programmes for spas

Daniel Friedland, MD and Principal, Super Smart Health
11:30 Wellness in action: leading programmes to guide guests
towards optimal health
CHAIR: Daniel Friedland, MD and Principal, Super Smart
Health, Chairman, Academy of Integrative Health & Medicine

Anna Bjurstam, Vice President Spas, Six Senses Resorts &
Spas, Owner, Raison d'Etre Spas

Belgin Aksoy, Creative Director, Aksoy Group

Laura Mclever, Vice President and General Manager, Miraval
12:30 Wellness lunch inspired by recipes from Richmond Nua's
"beauty food," and networking break
15:00 Spa KPI's: pearls of wisdom to grow the guest experience
and the financial performance

CHAIR: Charlie Thompson, Chairman, UK Spa Association

Edward Wong, Honorary Secretary,
Spa & Wellness Association Singapore,
CEO, EsthEdeS Institute International

Gustavo Albanesi, President, Associacao Brasileira de Clinicas
e Spa, Managing Partner, Buddha Spa

George Tavelis, President, Cyprus Spa Association,
Global Spa Director, Global Wellness Group
15:50 Human resources: help your team bloom and flourish by
unlocking their motivation and potential



CHAIR: Jeff Matthews, President, Steiner Spa Consulting,


COO, Mandara Spa at Steiner Leisure
Hans-Peter Veit, Director of Spa Development,
Oetker Hotel Collection
Jeremy McCarthy, Group Spa Director,
Mandarin Oriental Hotel Group
Becky Woodhouse, CEO, Pure Spa and Beauty

16:40 Coffee break in the conference room


17:00 Exploring the positive impact of spas for cancer patients,
survivors and their families
CHAIR: Julie Bach, President, Spa4ThePink/
Wellness for Cancer

Marie-Paule Leblanc, Group Spa Director,
Fermes de Marie and member, Cosmetic Executive Women

Marc Coben, Board Member,
GWS and the Australian Spa Association
17:30 Closing comments of day one

I attended
the convention for
the first time and must
say that I truly enjoyed
the whole experience. The
speeches that I listened to have
genuinely motivated me for
work and Ive now set my
goals much higher

MONDAY 29 FEBRUARY 2016


9:00 T
 he breakfast club: slices of wisdom "exchanging best
practices that worked wonders for you this past year"

Jeremy McCarthy, Group Spa Director,
Mandarin Oriental Hotel Group: "Wellness everywhere"
Jeff Matthews, President, Steiner Spa Consulting,

COO, Mandara Spa at Steiner Leisure:
"Improving retail sales at your spa: four simple steps"

George Tavelis, President, Cyprus Spa Association,
Global Spa Director, Global Wellness Group:
"New spa marketing: increase in-house capture rate
and attract locals as members"

Kathryn Moore, Director of Operations, Corporate Support
and International Project Manager, MSPA International
9:50 Opening speech

Mark Moloney, Managing Director, Professional Beauty
9:55 Foreword and orientation
Jean-Guy de Gabriac, CEO & Founder, Tip Touch International

10:00 T
 he art and science of spa budgeting and business planning

CHAIR: Amanda Roman AI-Masri,
Global Director of Spa Development & Operations,
Starwood Hotels & Resorts Worldwide
John Korpi, Principal, Korpi and Korpi


Roger Allen, CEO, Resources for Leisure Assets
Alexandra Charalampidou, Director of Financial Performance,

Resense
11:00 K
 EYNOTE SPEAKER 2: Stephen Purdew,
Owner and Director, Champneys Health Resorts
11:30 Spa leadership: three case studies for opening a spa,
continuing activities or turning around a business
CHAIR: Sue Harmsworth, Founder, ESPA

Liz Holmes, National Health and Beauty Manager, Virgin Active

Jacqueline Kneebone, Regional Director of Spa and Retail,

Morgans Hotel Group
Lisa Starr, Spa Business Educator, Wynne Business

12:30 Wellness lunch inspired by recipes from Richmond Nua's
"beauty food," and networking break
15:00 How to boost your spa's scope and revenue with
advanced aesthetics
CHAIR: Nora Elias, Editor, Professional Spa & Wellness magazine

Dr Schulte, Principal, QMS Medicosemtics

Allan Share, President, International Medical Spa Association


Esther Fieldgrass, CEO, EF Medispa
15:50 How to work more efficiently with travel agents and tour
operations
CHAIR: Elena Black, Global Director Sales & Marketing,

Six Senses Spas
Anthony Valen, Director of Sales & Marketing,

Il Borro (Relais & Chateaux)
Mladenka Nastovki Mesaric, Spa Director,

Losinj Hotels & Villas
16:40 Coffee break in the conference room
17:00 Insights and best practices to take home from the
breakfast club

Jeremy McCarthy, Group Spa Director,
Mandarin Oriental Hotel Group: "Wellness everywhere"

Jeff Matthews, President Steiner Spa Consulting,
COO Mandara Spa at Steiner Leisure:
"Improving retail sales at your spa: four simple steps"

George Tavelis, President, Cyprus Spa Association,
Global Spa Director, Global Wellness Group:
"New spa marketing: increase in-house capture rates
and attract locals as members"

Kathryn Moore, Director of Operations, Corporate Support and
International Project Manager, MSPA International
17:30 C
 losing remarks: Mark Moloney, Managing Director,
Professional Beauty

SPONSORED BY:

Kenneth Ryan, senior director


of global spa operations,
Marriott

www.professionalspawellness.com/convention
3211 Spa16 DPS 420x297programme.indd 3

25/11/2015 16:39

SK INCA R E:
MARIN E FO CU S

aquatic
ADVANTAGES
Professional Spa & Wellness looks at what
makes marine products and treatment so diverse,
and why working with them could be a great move for your spa
WORDS RACHAEL GLAZIER

Image: Vetia Mare

ellbeing is an increasing concern for spa clients.


Mintels Spa, Salon and In-Store Treatments UK
report, released in September 2015, noted that:
Spas that offer a holistic approach to beauty
and wellness are of interest to 27% of adults,
indicative of the key focus placed on health. The report also
commented: The largest opportunity for spas lies in harnessing the
holistic approach to health and beauty, driven by the current trends
for clean eating and fitspiration.
Marine products and treatments can offer a great way to tap into this
demand, partly because the composition of seawater is so similar to
that of human blood. Nicola Simmons, sales and training manager for
French marine brand Phytomer, explains that: During the Second
World War, when there was a shortage of blood for transfusions for
soldiers, seawater was used in its place. All the trace elements in our
blood, of which there are just over 100, including calcium, zinc and
magnesium, are present in seawater, Simmons explains.
Its not just seawater: there are numerous plants and creatures in
our oceans that offer wellbeing and skincare benefits. Judith Emslie,
UK marketing manager for marine-based brand Thalgo, explains that
there are a staggering 25,000 types of algae, of which 50 are used for
food and in beauty products and treatments. Thalgo includes 35 of
these in its products.
38

38-41 PSW JAN16 Marine Skincare.indd 38

Dr Wolfgang Mayer is chief operating officer


of recently launched organic skincare line Vetia
Mare, which uses marine active ingredients in
products. Mayer emphasises the amazing
protection systems of sea plants, including
algae, that give them anti-inflammatory and
anti-oxidant properties. Menawhile, Leon
Trayling, director and co-founder of skincare
brand Ishga, reports that the Hebridean
seaweed that the company uses has been
found in tests to have four times the amount of
antioxidants of one of the most commonly
used synthetic antioxidants on the market.
sta Einarsdttir, managing director and
co-owner of Icelandic marine skincare brand Dr
Bragi, says that marine products are particularly
well suited to targeting many of the health
concerns we face. All harmful micro-organisms,
such as bacteria, viruses and fungi, are
essentially protein based, she says, adding
that: The marine enzymes used in Dr Bragis
formulations specifically target these proteins
by disabling them, thereby protecting the skin.
online at professionalspawellness.com

18/12/2015 11:35

SKINCARE:
MARI N E FO C U S

Those suffering with a low


immune system, lack of energy,
poor circulation, arthritis and
mild skin conditions such as
psoriasis, eczema and acne
[particularly] benefit from
using marine ingredients

Phytomer

Kira Walton, co-founder of seaweed-based


Irish skincare brand Voya, which uses
four main groups of seaweed in its
products, explains that: Taken in
their purest form, marine-based
products work to naturally
cleanse and purify the skin,
helping to improve suppleness
and elasticity.

Diverse appeal
From a spa point of view, one of
the key benefits of marine products
and treatments is the diverse conditions
they can treat and the wide range of benefits
they have. Swiss brand La Prairie, for
example, uses caviar extract to firm, protect,
nourish and energise the skin, while Vetia
Mare uses collagen from jellyfish for antiageing effect. Simmons comments that
marine products offer detoxifying, sculpting,
firming, fat burning, energising, hydrating,
nourishing, anti-ageing, purifying, and
brightening effects. Marine products and
treatments are suitable for all skin types, ages
and client needs. However, Charlotte Cook,
UK training co-ordinator for Pevonia, whose
philosophy is based on the use of natural and
marine ingredients, says that Those suffering
with a low immune system, lack of energy, poor
circulation, arthritis, anti-ageing concerns and
mild skin conditions such as psoriasis, eczema
and acne would [particularly] benefit from
using these ingredients.

online at professionalspawellness.com

38-41 PSW JAN16 Marine Skincare.indd 39

Simmons comments that the rebalancing and restorative effects of


marine ingredients are also beneficial for people who are coming out of an
illness, even cancer, though treatments that encourage water loss and
impact circulation are not recommended for clients with a kidney disease.
Voya recommends a marine eye treatment for clients with a puffy eye area
or dark circles under the eyes due to a build-up of toxins. British brand
Elemis, whose best-selling product is the Pro-Collagen Marine Cream,
would suggest the Pro-Collagen Quartz Lift Facial, which uses brown, blue
and red seaweed and coral peptides, among other ingredients, for clients
looking to lift and hydrate the skin.
A key ingredient across the Phytomer range is oligomer, a freeze-dried
form of seawater that contains reduced salt levels and is used by the
brand in skincare products, nutritional drinks and wellbeing treatments.
Its benefits in treatments, Simmons says, includes that it puts minerals
back into the body, which makes it very balancing, especially for those
who are tired, run down and need energy.

Its a mans world


As with other skincare segments, the marine market also includes
products and treatments specifically targeted at men. Ishga recently
launched a face wash, a beard and shave oil and a cream that all contain
sandalwood, among other ingredients, for a more manly fragrance. It
is, however, important to remember to address the male market slightly
differently, as their concerns and priorities will not be identical to those
of women. The Thalgomen Ocean Ritual, for example,
offers a detoxifying, deep cleansing mask along
with a relaxing shoulder massage, as
tension-busting is often a priority for men.

39

18/12/2015 13:43

Thalgo

SK INCA R E:
MARIN E FOCU S

Taken in their purest form,


marine-based products work
to naturally cleanse and purify
the skin, helping to improve
suppleness and elasticity

Men tend to lean towards more energising and invigorating


treatments, and Nicci Anstey, Elemis global sales development manager,
notes that hydration, detoxification and anti-irritation are all key
concerns for men.
Earlier this year, Elemis adapted its most popular product to suit
the different needs of mens skin. Obviously
mens skin is prone to sensitivity and also
dehydration, because of shaving, Anstey
says. So the structure of the skin is slightly
different, which is why we launched a mens
version of our Pro-Collagen Marine Cream
this year. The core ingredients are the same,
but a particular anti-ageing marine-based
extract which helps to soothe the irritation
after shaving [has been included].
Cook explains that the language also needs
to be different when youre targeting men.
Keep it to the point, straightforward with no

CASE STUDY: THE DETOX AND


WELLBEING CENTRE AT CHAMPNEYS
TRING, HERTFORDSHIRE
In October 2015, UK health spa group Champneys opened a
new Detox and Wellbeing Centre at its flagship property in
Tring in Hertfordshire in the UK. The centre is focused on
sea and mineral treatments, with Champneys working with
Thalgo on the centres menu, designing a range of
treatments to energise and reinvigorate clients. The project
taps into the growing trend for marine wellness treatments.
I think detox is a word that people are drawn to, says
Champneys group spa development manager Nicola
Sapsed. The fact that we are using marine products
means the ingredients are natural and extracted directly
from the ocean and I believe this is a huge part of why
there is so much interest [in the centre]. The team has
designed a range of specific packages for the new centre,
from a day package to a five-night option.

40

38-41 PSW JAN16 Marine Skincare.indd 40

fluffiness. Explain how the use of that


particular product can fit in and around their
lifestyle and use masculine language.
The language is of course important when
marketing marine products and treatments
to all clients, not just men. Dr Mayer believes
that stressing the natural aspect of the
product is key when appealing to a wellbeingfocused client. In a treatment, products are
being massaged deep in to the skin, so [the
fact that marine products are natural] fits
well with that: clients dont want to worry
that synthetic chemicals are being applied.
Key words to include to sell marine products
and treatments to the wellbeing market
include, Simmons advises, rebalance,
harmonise and re-energise.

Profit margin
For Trayling, who in addition to his
Ishga role is also spa manager at
the Blythswood Square hotel in
Glasgow, getting your therapists to

The three most popular treatments are the


pressotherapy, the hydrotherapy bath and the dry
flotation, Sapsed says. The hydrotherapy bath has been
hugely popular with male clients. Other facilities at the
centre include a thalassotherapy pool, an infrared sauna, a
salt steam inhalation room, Vichy showers, a footbath and
a relaxation room with waterbeds.

The thalassotherapy pool at the Detox


and Wellbeing Centre at Champneys Tring

online at professionalspawellness.com

18/12/2015 11:36

buy into the brand is the most important


part of marketing their products and
services, and marine lines are no exception.
If the team uses the products and enjoys
the treatments, then the therapists will
automatically promote the benefits. We
give flashcards to the team for each
product that tells you what the active
ingredient is, the technology behind it and
a top tip, he explains.
Holding open evenings where guest
speakers educate clients about the wellbeing
benefits of marine ingredients can be helpful,
although the commonly held view is that
open evenings are only well attended if a free
product or treatment is included. Social
media is now used by most spas to instantly
alert people to new treatments and special
offers, so include information that will
educate clients on the wellbeing aspect of
marine treatments and packages in your
online communication.
For spas that dont have a significant
marine
offering
but
are
looking to change this, Simmons advises
offering massages that use seawater
ingredients. They will give immediate,
powerful, remineralising and rebalancing
effects, but do not require a shower or a bath,
and cost just a few pounds to carry out, she
says. Emslie says that algae wraps are
another marine treatment
that offers good return on
investment;
relatively
inexpensive to carry out,
they can be given a fairly
high markup. Walton
adds that algae wraps are
always
good
for
wellbeing as they include
a scalp massage and/or a
hand and arm massage.
If your spa has the space
then a seaweed bath can
online at professionalspawellness.com

38-41 PSW JAN16 Marine Skincare.indd 41

Thalgo

SKINCARE:
MARI N E FO C U S

be popular for wellbeing treatments, Trayling says,


adding that essentially all youre doing is putting
bath salts and fresh seaweed into it, so there are not a
lot of labour costs. He does, however,
add that while some people love a
seaweed bath, others are horrified at
the idea of getting into a bath full of
seaweed. While not all spas will
have the space to offer seaweed
baths, most marine treatments
are well suited both to city spas
and to countryside resort and
destination spas.
Spas located by the sea have a clear
synergy with marine treatments and are
likely to be interested in seaweed wraps,
explains Emslie. At the same time,
Trayling points out that because of the
high antioxidant properties of seaweed
and marine products, theyre good to
bring to a city spa, where they can be
perfect for stressed city skin, bodies and
minds. The wide and varied properties of
marine products and treatments mean that
all spas, no matter what size or location,
can offer clients a marine-based treatment
with a health and wellbeing aspect.

41

18/12/2015 11:36

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20/11/2015 09:15

2 015 GLO BA L
WE LLNE SS S U M M I T
REVI E W

Investment panel

Ophelia Yeung

Claudia Aguirre

Deepak Chopra

Thierry Malleret

The meaning of
WELLNESS

From the integration of wellness and medicine and the importance of authenticity,
to the value of wellness in the workplace and a focus on scientific advances, the 2015
Global Wellness Summit served up a wealth of insight, ideas, knowledge and education
WORDS EVE OXBERRY

aving dropped the word spa from its name, this years
Global Wellness Summit had a noticeably broader focus,
with medicine, corporate health and technology all high
on the agenda. With a packed three-day programme,
plus an afternoon of pre-conference workshops, the
summit, which was held in in Mexico City, gave delegates plenty to think
about. Under the theme of Building a Well World, healthy buildings,
epigenetics, and education all came under the spotlight too. Over the
next three pages, we explore seven lessons learned from the event.

Authenticity is essential
An overriding message of the summit was that wellness can only
become fully integrated into spas, workplaces and lifestyles if it stems
from an authentic source. Speaking on the new Future of Wellness at
Work research report that was previewed at the summit, co-author
Ophelia Yeung, a senior consultant at researcher SRI International,
which published the report on behalf of the GWS, said a major problem
was that companies focus on wellness as an HR add-on rather than as
part of the core corporate structure. Yeung said this will need to
change if businesses are to attract and retain the all-important
Millennial generation, both as employees and as customers.

Employers will find that the degree of


wellness they propose to their employees
will be key to competing, she explained.
Millennials are simply not going to trust
brands that treat their workers poorly.
However, in making wellness integral, spas
must also be careful not to take the fun out of it.
During the pre-conference workshop on retail,
Bill Barcy, vice president, retail marketing at
la Mode, a division of Universal Companies,
used the example of a new wave of restaurants
in the US that offer healthy choices without
promoting themselves as just that because
healthy is often equated to not tasting
good. Agapi Stassinopoulos, author of the
motivational Unbinding the Heart, pointed out
that many people running wellness businesses
are too busy to look after themselves. She
commented that we are always serving others
but we need to start by serving ourselves,
otherwise the wellness message will be lost.

43

online at professionalspawellness.com
Agapi Stassinopoulos
43-45 PSW JAN16 GWS.indd 43

18/12/2015 11:36

2015 GLOBA L
WE LLN E SS S U M M IT
REVIEW

Employers will find that


the degree of wellness
they propose to their
employees will be key
to competing
Miguel Torruco Marqus

Wellness is no longer optional


With the global economy still struggling, economist Thierry Malleret
suggested the only viable route to recovery is preventative wellness to
reduce the cost of healthcare. On one side you have soaring health costs
and on the other you have countries that are victims of overindebtedness, he said, adding, Many countries around the world are
going to become old before they have a chance to become rich. He
suggested there are two ways to resolve the situation and reduce
healthcare costs: raise the global GDP by dramatically increasing
productivity or make preventative healthcare through wellness
initiatives compulsory. This would have the knock-on effect of creating a
more productive and well workforce.
Yeung echoed his sentiments when presenting findings on the cost of
employee stress to corporations. She pointed out that when it comes to
workplace wellness, governments have traditionally focused on health
and safety but suggested that the global rise of chronic disease related to
stress and sedentary jobs meant that would change.
Miguel Torruco Marqus, minister of tourism for the summits host
Mexico City, explained how the Mexican government is already
implementing measures to tackle the countys obesity problem via
initiatives such as free tube tickets if a passenger does 10 squats at
the station.

Consumers still want choice


While governments across the globe may soon have no choice but to
make wellness mandatory, to be successful in spas, wellness still has to
be about choice. Anna Bjurstam, vice president of spas at Six Senses
and owner of spa consultancy Raison dEtre, said in the summits
session on wellness communities that even if the air quality is perfect
in a wellness building, people want the option of opening a window.
People hate it when everything is too controlled in a building because
they still want autonomy.
We live in an age of hyper-personalisation and speakers at the summit
were in agreement that this will only increase. A key theme was the need
to allow people to tailor programmes to their individual needs, right
down to the make up of their DNA. Dr Kenneth Pelletier, clinical professor
of medicine at the universities of Arizona and California, spoke about
advances in diagnostics allowing doctors to be more precise with
prescriptions. In the next five years youre going to see a high degree of
specificity. This high precision is going to allow lower doses and fewer
side effects, he said.
The premise also applies to the growing trend for nutritional advice in
spas. Nutritionist Samantha Gowing, for example, pointed out that while
a raw food diet may be great for some clients, others will have trouble
digesting it. Dr Adam Perlman, executive director of Duke Integrative
Medicine centre in the US, went as far as to suggest that in the future a
system of nutrigenomics will see clients given a completely personal
nutrition plan based on a cheek swab to test their metabolism.

Nutrition panel

We need to redefine what


medicine incorporates
For wellness to thrive we need a complete
overhaul of the medical system, which
currently focuses on cure not prevention; that
was the message from several speakers. We
need to redefine the metrics of success for
healthcare, said Dr Paul Limburg, medical
director of the Mayo Clinic in the US. He added
that doctors are paid to make sick people well
and are not given enough incentive to
recommend preventative wellness. Limburg
said the Mayo Clinic is working to reverse that
and shared recent research that showed that
massage can reduce the amount of medication
patients need.
Meanwhile Nils Behrens, managing director
of the Lanserhof Group in Austria, said that
while doctors are still simply advising people
to eat less fat, carbs are doing just as much
harm, causing an epidemic of non-hyperbolic
fatty liver disease. He suggested medical
practitioners need to take a broader approach
to nutrition, adding, Its less important what
you eat than how and when you eat.
During discussions, the point was raised
that unless traditional medicine buys into
wellness, there will always be a divide when
people leave spas and go back to their real
lives and their local practitioners. However,
its not all one-sided. Julie Bach, founder of
Wellness For Cancer, which provides advice
and training for spa and resorts that want to
work with cancer patients, reminded
delegates that in many countries, doctors are
referring people with cancer to spas, but spas
are then turning them away. There are
adaptations we need to make for a person who
has cancer, just like we do with pregnancy
massage, she added.
Nils Behrens

44

online at professionalspawellness.com
Medical wellness panel

43-45 PSW JAN16 GWS.indd 44

Julie Bach

Adam Perlman
18/12/2015 11:37

2 015 GLO BA L
WE LLNE SS S U M M I T
REVI E W

Its less important what


you eat than how and
when you eat
Dr Fikry Isaac

Epigenetics is the future of


medical wellness
For closer integration to become a reality,
speakers agreed we need to focus on the
potential of epigenetics. Keynote speaker
Deepak Chopra spoke of the importance of the
human microbiome, explaining that we have
23,000 human genes and approximately three
million microbial genes in our bodies, formed
from contact with the planet and people around
us. We need to look at how to change both, a field
known as epigenetics. He shared the results of
recent studies that have proven meditation,
massage and yoga all have a positive effect on
microbiomes; for example, regular meditators
increased their levels of the anti-ageing enzyme
telomerase by more than 40%.
The future of functional medicine will
involve looking at where systems are out of
balance and correcting them, said Perlman,
adding, microbiome is the next great frontier
for understanding the body. Stem cells
also represent a vital area of growth for
wellness medicine. Dr Abraham Franklin,
chief executive of Grupo Franklin, Mexico,
explained that we already have the ability to
treat a plethora of specific diseases with stem
cells but many governments wont allow it.

Understanding of emotional
wellness is evolving
Its well known that wellness affects our
emotional state via practices such as massage
and meditation. However, Dr Claudia Aguirre
said in her presentation on The Brain Skin

Katherine Johnston

Connection that we need to sell the benefits that emotional wellness has
on the skin to a greater extent. Stress causes inflammation, which can
lead to an abundance of skin conditions and Aguirre gave examples of
patients whose chronic conditions healed only when the root emotional
cause had been identified.
Emotional wellbeing was also integral to the summits key theme of
workplace wellness, with the Future of Wellness at Work report
co-author Katherine Johnston, a senior economist at SRI International,
pointing out that current schemes focus almost exclusively on physical
health. They do not acknowledge the many aspects of work that
actually cause stress, she added. Stressful working conditions can
cause a lot of emotional distress.

Wellness needs new metrics


A key theme across multiple sessions was the necessity for new
parameters to measure the success of wellness initiatives. Pelletier said
that rather than ROI, we should create a model of VOI, or value of
investment, that takes into account the impact on the health workers and
clients as well as the direct financial return, because ultimately that also
affects the bottom line by creating more productive workers and loyal
clients. He said companies with workplace wellness programmes have
on average a 200% higher return for investors.
Dr Fikry Isaac, vice president of global health services at Johnson &
Johnson, told delegates his company made a change in 2015 to make the
health of employees part of its financial reports. When it comes to
investing in wellness projects, Steve Kass, head of US consultancy
Wellnext Concept and Design, pointed out that real estate investors
traditionally only care about ROI but added that encouragingly, some
are starting to broaden their mindsets to consider social and
environmental results.
Omer Isvan, president of investment company the Servotel
Corporation, added that its difficult to do feasibility studies for
wellness destinations compared to hotels because there are no
benchmarks and success is very dependent on getting the right
practitioners. Investors at the summit urged spa and resort owners
to focus more on evidence when applying for funds, even if some of it
is qualitative rather than quantitative.
Alfredo Carvajal, president of international and signature programmes
at Delos Living, shared statistics related to the success of Deloss project
in MGM Grand, Las Vegas, where, he said, wellness rooms sell for a 28%
premium, and client reviews and return rates are better than for standard
rooms. Similarly Steve Nygren, president and founder of Serenbe, said
the energy-efficient houses in his US residential wellness community sell
for 35% more than others in the same postcode.
The 2016 Global Wellness Summit will take place in Tirol, Austria.
For more from the 2015 event, see www.globalwellnesssummit.com

lie Bach

45

online at professionalspawellness.com
Wellness investment panel
43-45 PSW JAN16 GWS.indd 45

18/12/2015 11:37

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London ExCeL

SEE US ON
STAND S5

Ever considered converting your


salon to a Guinot Franchise?
For more information visit
www.guinotfranchise.co.uk
or email Ellie Tidy at
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Untitled-12 1

28-29 February 2016


London ExCeL

www.guinot.com
01344 873123
05/11/2015 11:19

P ROF E SS I ONAL B E AU T Y 2 0 1 6 ,
E XCE L, LONDON, F E B R U A R Y 2 8- 29

Show

STOPPING

Conventions, seminars, workshops, competitions, live stages and a busy show floor:
With so much to going on at Professional Beauty London, taking place at ExCeL
London on February 28-29, it could be hard to know where to start. Not to worry,
were here to give you some of the highlights of one of the biggest and most diverse
beauty and spa events in Europe

THE SHOW
One of the largest and most talked-about beauty and spa events of the year, Professional Beauty annually attracts
leading brands and senior industry professionals from the UK, Europe, and the rest of the world. With more than 800
brands expected at this years show, the event covers every sector of the spa and beauty industry, from skincare,
machines, furniture and equipment and advanced aesthetics, to nails, makeup, lashes and brows. Whether youre
looking to get a first peak at new launches, catch up with whats going on in the industry, network with colleagues,
make new business connections, sign up new brands, or all of the above, Professional Beauty has something for you.

THE BRANDS
SKINCARE
COMPANY
STAND
Anesi
O12
Aromatherapy Associates
R30
AromaWorks
S41
Australian Bodycare
G29
Caudalie
V17
Clayspray
S2
Comfort Zone
S18
Daniele de Winter (distributor: Burrey Aesthetics) T50
Declor
Q18
Dermalogica
P6
Elemis
R18/S17
Environ (distributor: iiaa)
Q28
Eve Taylor
Q41
Exuviance (distributor: Aesthetic Source)
R16
Guinot
S5
Heaven
S29
HL Professional Skincare
P42
T9
Institut Esthederm
Katherine Daniels
V29
Murad
Q6
Natura Biss
T17
Nimue Skin Technology
S16

online at professionalspawellness.com

47-49 PSW JAN16 PB London.indd 47

COMPANY
Phytomer
Resultime
Reviderm
SpaFind
Skinbrands
Thalgo/Perron Rigot
Voya

STAND
S6
V31
T7
P44
O6
T18/H41
V23

NAILS
COMPANY
STAND
Bio Sculpture Gel
L43
CND (distributor: Sweet Squared)
J3/J5
Cuccio
G17
J18
Essie
IBD (distributor: Grafton International)
L25
Jessica (distributor: Gerrard International)
L5
K6
Louella Belle (Artistic, IBX, Gena,
Morgan Taylor, Seche)
Margaret Dabbs London
T41
Mavala
L18
Nail Harmony
H18
OPI
K17
Orly (distributor: Grafton International)
K5

47

18/12/2015 11:38

P ROF ESS IONA L BEA U T Y 2016,


E XC E L, LOND O N, FEB R U A R Y 2 8-29

THE BRANDS
SPA EQUIPMENT
& SUPPLIES
COMPANY
STAND
Active Salon
G4
BC Softwear
V41
K1
Buttercups Uniforms
Ellisons
V36
H17
Florence Roby
Gharieni
T42
La Beeby
D6
R2
Majestic Towels
Phorest
J41
T53
RKF Luxury Linen
Salon Genius
M2
J1
Salon Tracker
K41
Simon Jersey
REM
M18
The Carlton Group N18/N26

MAKEUP, LASHES AND BROWS


COMPANY
STAND
G42
Airbase
Artdeco
F15
Beautiful Brows
H15
G32
Billion Dollar Brows
High Definition (formerly HD Brows)
G5
Q29
Jane Iredale (distributor: iiaa)
Lash Perfect
L30
London Lash & Brow
J57
L6
Mii (distributor: Gerrard International)
Nouveau Lashes
029

THE HAPPENINGS

MACHINES
COMPANY
Advanced Esthetics Solutions
3D Lipo
ABC Lasers
Caci
Cosmedico
Cosmetronic
Ecolite
Ellipse
Ergoline
Lumenis
Lynton Lasers
Premier Lasers
Syneron Candela

STAND
O5
N30
N42
N5
O41
N6
N35
N29
M5
N72
N55
N56
M70

THE SPA REVIVAL ZONE


The spa area at Professional Beauty London is growing year
on year. In 2016, the section not only includes the two-day
Professional Spa & Wellness Convention, the delegate lounge
for which will this year be housed in an inflatable dome within
the exhibition, it also features the Spa Revival Zone.
An expanded take on the concept previously known as Tea with
an Architect, the Spa Revival Zone will provide a forum for those
operating or considering opening a spa to meet with architects,
and also with experts in other fields related to the creation and
running of a spa.
The experts available will range from spa consultants and
furniture and equipment providers, to business experts, with
the meetings bookable in advance. For more information, and
details on the experts confirmed to date, see:
www.professionalspawellness.com/site/sparevivalzone
Email dominyka@professionalspawellness.com to book an
appointment, stating the expert you would like to meet with
and the day you would prefer the meeting to take place.

SALON LONDON
Salon London is the rebranded hair show-within-ashow at Professional Beauty, previously known as
Hair Pro Live. The show features three live stages
with sessions and demonstrations. Teams and
salons so far confirmed for participation on the
Fellowship Stage, run by the Fellowship of British
Hairdressers, include Trevor Sorbie, Richard Ward,
Rush, Hob Salons and Karine Jackson Hair & Beauty.
Following the acquisition of Salon International
(taking place separately at ExCeL London on
October 15-17, 2016) and Hairdressers Journal, the
show will this year also feature an HJ Live stage and
an HJ Mens stage, the line-up of which yet had yet
to be announced at the time of going to press.
Salon London will also comprise a series of Business
Skills workshops, organised in partnership with the
National Hairdressers Federation (NHF).
For more information on Salon London, see:
www.hairexhibitions.co.uk

For the full list of exhibitors at Professional Beauty London, see:


www.professionalbeauty.co.uk/London
48

47-49 PSW JAN16 PB London.indd 48

online at professionalspawellness.com

21/12/2015 14:20

P ROF E SS I ONAL B E AU T Y 2 0 1 6 ,
E XCE L, LONDON, F E B R U A R Y 2 8- 29

SEMINARS & WORKSHOPS


From business insight and the latest on advanced treatments,
to a focus on therapists and skills for nail techs, its all part of
the Professional Beauty seminar lineup

BUSINESS SKILLS SEMINARS


The two-day Business Skills seminar programme covers a wide
range of topics. Consultant Susan Routledge will advise spas
and salons on whether or not their business is financially fit,
while spa consultant Lisa Starr will speak on the importance
of branding and coach and management consultant Adrian
Brown will outline how to create an engaged and motivated
team all on day one. Sessions on day two will include a talk
by social media expert Warren Knight and a guide to
franchising by Ben Dellicompagni, managing director of UK
hairdressing chain the Francesco Group.

ADVANCED TREATMENTS SEMINARS


Day one of the Advanced Treatments seminars will include
sessions on tattoo removal by Lorena Oberg, chief
executive of the Lorena Oberg Skin Clinics, and tips on how
to create a successful laser skin practice, from skincare
specialist Debbie Thomas, owner of Debbie Thomas
Advanced Skin Treatments. Day two will feature
presentations by consultant and aesthetic skincare trainer
Sally Durant on the importance of online education for
industry practitioners, and by Pam Underdown, founder of
Aesthetic Business Transformations, who will discuss finding
the right market for your equipment among others.

SALON OWNER & SALON


THERAPIST SKILLS
The Salon Skills programme has this year
been divided into two tracks, one for
owner and management level and one for
the therapist level. The Salon Owner
Skills programme delves into vital topics
for spa and salon owners and managers,
including recruiting talented therapists,
managing conflict within your team,
retailing well without resorting to a hard
sell and preventing clients from leaving
with a departing therapist. The Salon
Therapist Skills programme covers
topics such as how to get started as a
therapist, how to make the customer feel
comfortable during consultation and how
to earn a pay rise.

NAIL SKILLS SEMINARS


The Nail Skills seminar programme covers key topics
for salon owners and nail techs. The first day features
sessions by Steven Rhys Wells, creative director at
Cuccio, who will be presenting Give A 3D Look to your
Clients Nail Design and Jennifer Young, founder of
Beauty Despite Cancer, speaking on How to Help
Prevent/Relieve Damage to Nails Caused by
Chemotherapy, among other sessions. On day two,
mobile nail tech Lisa Lilley will deliver a session on the
Benefits of Being a Mobile Nailist and Julie Lee, owner
of The Nail & Beauty Lounge in Blackpool, will share
gel polish troubleshooting tips.

DONT FORGET
Professional Beauty also includes the
International Manufacturers Forum (IMF), the PB
Live, Advanced Treatments, Organic & Natural
and Warpaint live stages and the two-day How To
workshops programme, covering tanning,
waxing, makeup and lashes.
For more information on the show, held at
Londons ExCeL exhibition centre February 28-29,
go to www.professionalbeauty.co.uk/london

Seminars and workshops are 5 for regular visitors and 2.50 for visitors with a VIP ticket.
All Live Stage sessions are free of charge
online at professionalspawellness.com

47-49 PSW JAN16 PB London.indd 49

49

18/12/2015 11:38

PHYTOMER AP DOUBLE GB - PROFESSIONAL BEAUTY_Mise en page 1 07/10/2015 15:37 Page1

THE NEW FRONTIER OF SKINCARE

Scientific innovation

360 Partnership

PHYTOMER research team has been discovering


the most effective marine ingredients to produce
unprecedented innovative products with record
effectiveness.

PHYTOMER deploys an ambitious digital strategy


to enhance the brand's reputation, generate
additional revenue and facilitate training of the
spa teams.

Unique treatment experience

Eco-friendly skincare

PHYTOMER protocols deliver advanced manual


techniques and offer an holistic treatment
experience with extreme sensoriality.

Established in Saint-Malo, PHYTOMER is a family


business that has been creating with true passion
high-quality cosmetics that highlight marine
biodiversity.

Contact us for more information or a demonstration to discover just how enjoyable,


rewarding and profitable a relationship with PHYTOMER can be: call 01892 750850,
email sales-phytomer@australianbodycare.co.uk, or visit our website www.phytomer.co.uk

PB DPS.indd 2

10/12/2015 17:14

SEE US ON
STAND S6

28-29 February 2016


London ExCeL

SEE US ON
STAND S6

PB DPS.indd 3

28-29 February 2016


London ExCeL

10/12/2015 17:15

F ITN ESS: H OTEL S

FIGHTINGfit

Professional Spa & Wellness discovers how fitness


is faring in hotels, and why a gym-spa link-up is in everyones interest
WORDS NORA ELIAS

pas and fitness centres are both concerned with wellbeing,


with making people look and feel better, creating a natural link
between the two areas. And with many hotels, particularly at
the higher end of the spectrum, now featuring both a spa and
a gym, a close relationship between them would seem natural.
Hospitality wellness is an opportunity to catch people when they most
need a break from or to continue a routine and that encompasses both
fitness and spa, says Paul Morris, director of home and hospitality at
Technogym UK, of the connection between the two fields.
James Blower, international hospitality manager, EMEA at fitness
equipment provider Matrix, agrees. You can have the pain and torture in
the gym, so to speak, and then the relaxation and pleasure in the spa, he
says. And you have more massages if you exercise more frequently
because obviously youre knocking your body about a bit so the pains
come quicker. Massages can help relieve that tension and put you back to
full fitness so you can then go to into the gym and work hard again.

Partnering up
There has, however, not always been a close partnership between the spa
and fitness elements of hotel leisure. This, the fitness industry believes, is
52

52-55 PSW JAN16 Fitness.indd 52

partly because the gym has often been a


neglected part of the offering. What we find a
lot of the time is that the spa is this incredible
part of the hotel experience but as soon as
those double doors swing open and the spa
becomes the gym, that doesnt continue and it
just becomes a bland room with a couple of
treadmills and an exercise bike, says Andy
Dunn, multi-regional account manager,
hospitality, for EMEA at health and fitness
supplier Life Fitness.
David Diehl, global director of hospitality
sales for US fitness brand Precor, agrees that
many operators still fail to tie spa and fitness
together as closely as they could. I think
there is an opportunity there that for the
most part isnt fully exploited, he says. In
many cases there is a missed opportunity to
communicate potential spa opportunities to
the fitness audience. Andrew Gibson, vice
online at professionalspawellness.com

18/12/2015 11:39

a really sought-after amenity in a property, he comments. In general,


everyone is becoming aware of [the value of combining the two] and
starting to think about how to bring spa and fitness together to create this
fantastic offering.

Precor

F I T NE SS : H OTE L S

president, spa and wellness, FRHI Hotels &


Resorts, which includes the Raffles, Fairmont
and Swissotel brands, says: The issue of
better interaction between the fitness staff
and the spa is still at the early stages for most
of the hospitality business.
However, while Blower says that the gym is
still sometimes classed as an after-thought, as
something you can just put anywhere and
shrink the budget for, he adds that hotels are
now beginning to catch on to the fact that they
need to invest in their gyms if they want to
keep making that revenue. This is an
experience shared by fitness brands across
the board. Before, hotels would say, yes
weve got a gym, and you would get there and
it would just be a treadmill and a rack of
dumbbells but were now increasingly seeing
fitness rooms become more experiential,
Dunn says.
Hotels are spending more and more money
on both their spa and fitness facilities. Five
years ago the gym was often just a checkbox,
something for the general manager to tick so
the hotel could say they had one but now its
online at professionalspawellness.com

52-55 PSW JAN16 Fitness.indd 53

Morris says hes seen a noticeable shift in attitudes since he stepped into
his current role at Technogym five years ago. Theres definitely been a
change in that time and although [the extent to which the spa and the
gym are connected] varies between properties, its become apparent, as
time has passed, that they are in general working much more closely
together, he says. Before, the two were very much seen as two separate
entities with two different teams, but now were seeing that the two are
coming together, which makes sense.
One sign of this, Morris says, is that a growing number of hotels are now
assigning the hotel and the spa to the same head of department. Were
now often dealing with a leisure and spa manager or director who is the
same person, which is an example of the fact that hotels are recognising
the link, he says. So its not even just a case of the spa and the gym
working together, they are actually the same team, with one person who
has the skillset to manage both areas given joint responsibility.
One driver behind this is, the brands say, an increasingly competitive
market, populated by customers who expect the very best in all hotel areas.
There is fierce competition out there but if we can help the hotel provide
first-class fitness facilities, that will [help ensure] that people keep coming
back and arent tempted to try somewhere new up the road instead,
Morris says. Dunn similarly comments that: the traveller is demanding
more and more from the fitness facility.
The expecation of top-level fitness facilities is, Diehl
says, coming from several key markets. One aspect that
is driving this is the ability to attract a millennial
customer. The most profitable guests from the spa and
wellness perspective are often younger, and 50% of
travellers today are under 44, so there is quite a bit of

Technogym

Matrix

Fitness drivers

53

18/12/2015 13:42

In many cases there is a


missed opportunity to
communicate potential spa
opportunities to the fitness
audience

Matrix

F ITN E SS : H OTEL S

demographic pressure to offer a high-quality fitness experience, he


explains. However, the slightly older demographic often also seek fitness
facilities that impress.
What we see a lot with guests over 44 are executives who travel
frequently and are in need of a quality fitness experience to give them the
health and wellness they need to be able to work in a very demanding
environment, Diehl comments. Part of this picture is the corporate market,
which expects its employees to have access to excellent wellness options
on the road. Large global companies now expect you to have quality
fitness and for that offer to be consistent internationally, Diehl explains.

Technology twist

There is a renaissance of fitness that


seems to be a global phenomenon, which
translates into more exciting ideas for
hotels. At FRHI we are, for example,
revitalising the aerobic studios into
functional training spaces that have multipurpose use, from classes to group
personal training. We are also including
interactive floors and walls from companies
like Pavigym. The Pavigym 3.0 system
(interactive floors with LED lights, operated
by touchscreen software) went into the
Fairmont Singapore and we are currently
putting a more expansive system into
Fairmont The Palm in Dubai, which will be
a first in the UAE. We have also trialled
fitness on demand, a system for providing
virtual trainers and courses for guests. The
guest can select from over 200 classes and
run the programme through a screen in the
studio at their own convenience. This will
not take away from personal trainers and
teachers but will help provide more
flexibility and options for our guests.
Andrew Gibson, vice president, spa and
wellness, FRHI Hotels & Resorts

Matrix

FRHI Hotels & Resorts

The closer integration of spa and fitness is evident both on a conceptual


and a more practical level, including design. What were seeing in a
number of instances is that the design of the gym is on the same theme
as the spa, Dunn says. This is also something Blower has noticed
among the clients Matrix works with. With the operators who
understand the importance, there is definitely a connect now. So rather
than just look like a fitness room, the space will have more of a holistic
or a health club feel, he says.
You have to think about that customer journey, about the experience
and atmosphere you want to create, Dunn says, adding that the smooth
transition from spa to fitness helps create a more seamless experience for
the client. Morris explains that the growing awareness of the importance
of the fitness element to the customers enjoyment of the hotel as a whole,
and the logic of linking the gym to the spa, has gone hand in hand with an
elevation of the gym, both physically and perception-wise.
Gyms are no longer shoved in basements with no natural light and
equipment that looks as if its not fit for purpose, he says. The space
thats been allocated has changed, in new-build properties the gym has
been moved away from the basement into rooms with natural light, which
is much more conducive to wellness. Its a contradiction in terms really, to
put a wellness space in a dark room with no natural light.

CASE STUDY:
FRHI HOTELS & RESORTS

54

52-55 PSW JAN16 Fitness.indd 54

online at professionalspawellness.com

18/12/2015 11:39

I remain baffled as to why the


fitness and spa teams rarely
communicate with each other.
The ideal situation would be for
the personal trainer to identify
a problem and recommend
a therapist to help,or for the
therapist to recommend
a personal trainer

F I T NE SS : H OTE L S

Technogym

ABOVE: The gym at the UKs The Coniston hotel, which works with Life Fitness

This updated approach not only applies to


the gym itself, but also to the pieces in it. The
equipment were being asked to provide has
also changed, its far more intuitive and much
more pleasing on the eye, Morris explains.
Many fitness providers now offer
equipment that can be directly used for a
tie-up with the spa. Technology today allows
us to communicate the spa and fitness
message to the fitness guest, Diehl explains.
The screens embedded into [certain] fitness
equipment are connected to the internet so
you can, for example, feature videos for the
spa or certain treatments. Blower explains
that Matrixs top console, the 7xi, has this
type of capabilities.
The console, whose features include apps
that lets users watch YouTube videos and
access Facebook and Twitter while working
out is online and allows you to see what other
activities are going on in the hotel, he says.
Dunn adds that this type of technology means
that if there is, for example, a cancellation in
the spa or you have a vacancy for a massage,
you can let the people in the gym know
through the screen on the treadmills. Gibson
comments that those hotels that adapt to the
cloud based systems that fitness equipment
providers offer will be more likely to create
successful programme for their guests.

fitness more closely intertwined. You can, for example, put loyalty schemes
in place, allowing them to earn reward points every time they visit the gym,
points that can be redeemed elsewhere in the hotel, including in the spa.
Another approach is, Diehl says, the creative pairing of a spa treatment
with a particular workout. Thats something that could be very enticing for
guests, and Ive seen smart operators do that.
This is also an approach Gibson would recommend businesses to take;
I remain baffled as to why the fitness and spa teams rarely communicate
with each other, I have been advocating this in every company I have
worked, he says. The ideal situation would be for the personal trainer to
identify a problem and recommend a therapist to help, or for the therapist
to recommend a personal trainer to a guest when they observe that this
would be beneficial.
Diehl points to a number of smart operators that understand that
there is a natural relationship between spa and fitness, including FRHI
Hotels & Resorts and Hilton Worldwide. Dunn, meanwhile, mentions the
Resense consultancy and their spa partner Kempinski, as well as Four
Seasons and Marriott, all Life Fitness clients. Blower names UK groups
Hand Picked Hotels and Q Hotels as examples of companies that
definitely get it, while Morris mentions Atlantis The Palm, Dubai and
Foxhills Hotel and Resort in Surrey in the UK among some of the
Technogym clients that have an excellent grasp of the spa-gym connection
and of the importance of investing in fitness.
He also references The Connaught and Claridges hotels in London, with
whom Technogym this year worked on creating beautiful environments.
Morris does, however, add that the hotels that are failing to invest in the
fitness side of the business are not always doing it simply because its not a
priority. Those who are falling behind know they are, they are not blind to it,
its just a case of allocating funds to that side of the business rather than to
[rooms] or food and beverage, which is where it normally goes, he explains.
I think everyone now understand the importance of wellness within a
hospitality environment.
BELOW: The gym at Ramside Hall hotel in the UK, a Life Fitness client

Smart operators
Blower highlights joining forces on initiatives
and rewards as another way to make spa and
online at professionalspawellness.com

52-55 PSW JAN16 Fitness.indd 55

55

18/12/2015 11:39

E XP E RT V IEW

VAL ER IE D EL FO R GE

Visual APPEAL
Valerie Delforge, head of the training academy for spas and salons at online beauty
bookings platform Wahanda, on how great merchandising can boost your retail sales

ou probably already know that retail is a powerful way


to generate revenue in your spa. What you may not
know, however, is that one of the keys to unlocking this
extra revenue is visual marketing. And what is visual
marketing? Well it is, quite simply, about engaging your
clients with your retail at every step of their customer journey, to the
point that they want to purchase products. Below are five tips for how
savvy spa managers and directors can successfully maximise
profits by marketing their retail in a visually appealing way.

Make the most of


the consultation

A good consultation builds a


customers trust in their
therapist. The best consultations are ones
where the client is shown exactly which
products are right for them. The fact that you
have your customers full attention,
combined with the clients desire
to find out what their skin
Move your merchandise
needs, makes the consultation
TIP
a very powerful form of
Engage your customers
When was the last time you changed
engagement one that can
through touch and feel by placing
your retail display? Stock that remains
generate significant extra
testers at strategic points around
in the same place quickly becomes
income for your spa. So
the
spa.
First
impressions
count
so
uninspiring to you and to your customers. By
ensure
these
testers
are
clean.
Also
try implementing a policy
moving your stock around you create a new visual
check
your
testers
at
random;
if
you
of
bringing retail products
point of interest. A simple change in the placement of
think
you
would
try
the
product,
to
the client during the
a product in your spa can transform its sales. For
its likely that your customers
consultation process; your
example, put the products you want your customers to
will too.
customers will be happy and
focus on at eye level. How often you rearrange your
your business even happier.
stock is up to you, and depends on how much time you are
willing to invest in training your staff to merchandise it.
However, try switching it around at least once a month, giving
different products the limelight. If changing your stock monthly is too
much, try doing it quarterly.

56

One of the most successful


consultation retail schemes I have come
across was a business that put together a
recommended for you basket of products

online at professionalspawellness.com

VALE RI E DE LFORG E

for clients. Each basket contained a


personalised selection of products alongside
the consultation form, showing why the
therapist had chosen these products for
them. The basket was presented to the client
at the checkout and they often bought it.
They explained that they purchased it
because it made them feel special and this is
key. Its about optimising the trust you have
built with your clients in order to provide
exceptional service and boost sales.

Use a subtle approach


Downtime is an important part
of the customers spa journey,
so why not take advantage
of this element to showcase some of your
retail? The key to doing this successfully is
to be subtle; try placing your promotional
materials in your relaxation areas, or create
your own product book for your customers
to peruse. Another way to engage with
your customers in an
unobtrusive way is through

shelf talkers. These are small cards placed on the shelves in the
retail area, describing the products on offer. By providing a little bit
of context to your retail range, you are engaging the customer on a
subliminal level.

Starwood Hotels & Resorts

TIP

Limit yourself to between


one and three impulse buy
products at the checkout, and
make sure these are changed at least
monthly. Keep the products no more
than 15 and remember just one
extra 10 product sale a day
will give you 3650 more in
revenue in a year.

E XP E RT V I E W

Focus on your hero products


Too many messages kill the message. Often, in an attempt
to appeal to all of our customers, we bombard them with
lots of visual marketing for many different products, in the
hope that they will buy at least one of them. This is, however, often a
confusing and ineffective way of marketing your stock. Instead, give the
limelight to one product at a time and make this your hero product, or
the product you most want to promote at that time.
To generate as many sales as possible of this
product, make sure youre showcasing it at every stage
of the customer journey; from reception to treatment
room and relaxation area, as well as on your
website. The clearer your visual marketing,
the more focused the impact on your clients
will be. As for your staff, create an
incentive for selling this hero product by
building a pyramid made of it. When they
sell a product, they take it from the
pyramid; its a simple but effective visual
way of keeping them focused on selling.

Remember the power of impulse


Tapping into impulse buying is a strategy and all major
retailers do it. Whether its a must-have facemask, a
scented candle or a convenient lip balm, keep it simple
and keep it low cost. By ensuring these kinds of products are within
easy reach for the customer at the point of sale, it becomes very easy
for clients to think of them as something they need.
Arming yourself with these five powerful tools can help you become a
pro at visual marketing. Learn to love your retail and your retail will love
you back.

Valerie Delforge is head of the Wahanda Academy and founder and chief executive of consultancy Delforge & Co.
Her career before joining Wahanda in April 2015 included roles as head of spa operations in the UK for Steiner
Leisure, general manager of Bliss for Steiner and general manager for Loccitane UK.

online at professionalspawellness.com

57

SPATEC 16
Europe

SPATEC
Europe 2016
8 - 11 June 2016
Grande Real Santa Eulalia Resort,
The Algarve, Portugal

CELEBRATING

YEARS
SPATEC is the original meeting forum for
the spa, wellness and beauty industry
SPATEC Europe brings together senior decision makers
from the industry in the UK and across Europe, with
leading executives from supplier companies for
networking and face-to-face meetings.

Why attend SPATEC Europe 2016?


You know ahead of time who is attending
You know the buyers are senior decision makers
You get to choose who you want to meet
You are guaranteed limited competition
You spend quality, uninterrupted time with the buyers
For more information
please contact:
Stephen Pace-Bonello:
Email: spacebonello@questex.com
Tel: +356 9945 8305

You profile your company to a high level audience


You network, build relationships and get to know the
key people in the industry
You receive VIP treatment in a 5 star atmosphere
away from the pressures of the office

David Zarb-Jenkins:
Email: dzarbjenkins@questex.com
Tel: +356 9944 8862

www.spateceu.com

SPATECSpring
North America

SPATEC
Europe

SPATECFall
North America

SPATEC
Middle East

W HI T T LE B URY HALL

S PA PR O F I L E

Social AGENDA
For the spa at UK countryside hotel Whittlebury Hall, the client
experience is as much about fun and indulgence as about
relaxation and de-stressing, as director Michael Stott explains
WORDS NORA ELIAS

he spa is just under 50% of our business, so its a big part,


says Michael Stott, director of the 254-bedroom Whittlebury
Hall Hotel & Spa in Northamptonshire in the UK of the
importance of the spa to the business as a whole. Located
near the Silverstone Formula One racetrack, Whittlebury
Hall boasts one of the largest spas in the UK, spanning 3,000sq m and
comprising 29 treatment rooms. Featuring a golf course, its popular with
leisure guests for weekend getaways and with extensive conference
facilities its also a favourite with the corporate market.
Stott, who has been with the privately owned business since 2009, says
that unlike for many hotels, where the spa is often something of an
afterthought, it is at Whittlebury Hall seen as integral to the offering. It is,
he explains: a destination; its intrinsic to what we do, key to driving the
rest of the business and fully integrated with all other elements of it. Stott
has from the outset seen the spa as a great opportunity and in the past
six years the property has, he says, put a lot of energy into the spa. As a
result, the percentage of the overall business that the spa represents has
risen from just over 30% in 2009, to nearly half today.

The fun factor


Whittlebury Hall is a busy, social spa, where the focus is not only on
relaxation, but also on enjoyment and on creating an open, inclusive
BELOW: An exterior view of Whittlebury Hall

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59-61 PSW JAN16 Spa Profile.indd 59

environment. We very much appeal to


people who want to indulge, escape and
have fun, Stott says. And to me, thats part
of wellness, because if youre relaxed and
happy and have escaped from the world,
then youre revitalising your mind, as well as
your body.
The more serene, quiet spa experience,
sometimes tied in with detox programmes
and with a strong focus on exercise and a
very healthy cuisine, is not, he continues,
the Whittlebury Hall approach. We believe
in complete relaxation and escape, and
thats different for everyone. A lot of people
want to come away and have a glass of wine
with friends, or afternoon tea with a glass of
champagne, he says. Its about little treats
and creating a bit of me time for people.
Low-calorie, low-carb diets and bootcamp
fitness is not what we do.
Whittlebury Hall is popular with groups
looking for a spa experience but although
the spa certainly has the space to
accommodate them, Stott says the property
doesnt necessarily go after this market
deliberately. Weve never really said that
we actively want to appeal to groups, but
because were a large spa, groups tend to
gravitate towards us, he explains. The
majority of business does, however, derive
from couples, which Stott commenting that
this is the core client group on the leisure
59

21/12/2015 14:50

SPA PR OFIL E

WH IT TL EB U R Y HALL

We believe in complete
relaxation and escape, and thats
different for everyone. Its about
little treats and creating a bit of
me time for people. Low-calorie,
low-carb diets and bootcamp
fitness is not what we do

ABOVE & RIGHT: The swimming pool at the leisure club, which spa guests can also use;
lounging by the pool

side. Groups, he continues, constitute around 25-30% of business for


the spa.

Planning and personality


While Whittlebury Hall is happy with its positioning as a social spa, Stott
says its essential to ensure that the high footfall doesnt impact negatively
on the client experience for the individual guest. The spa has a lot of
people coming through it, so we manage it carefully to ensure we deliver a
great guest experience, he says. Youve got to be very organised, but you
still have to be able to give that personal experience to every customer. Its
about really careful planning for an efficient arrival or departure, but also
about having the time to interact properly with clients.
Delivering that excellent guest experience is, he says, a work in progress.
Its something we work hard on every day, that interaction and personal
touch. We dont always get it right, but its something we all try to do. He
adds with a smile that, we have a very high percentage of repeat visitors,
so I guess we must be getting it right. Over 80% of our clients are repeat
customers and we have a lot of guests that come three or four times a
year. The property makes a point of keeping up communication with
clients throughout the year, to ensure they know whats happening at the
spa, and which packages are available.
However, while Stott explains that Whittlebury Hall is very sales and
marketing oriented, focused on driving demand as much as possible, he
emphasises that its marketing is not all about the hard sell. We try to
communicate with positive lifestyle messages, or just things that are
happening at the hotel as well; its not just heres a package book it now,
he says. This said, Whittlebury Hall has an unusually wide selection of
packages, with something for most budgets and client segments, and
nearly all of them include a spa element. We do keep a very close eye on
our promotional calendar, to make sure we have relevant packages and
messages in the marketplace, Stott explains.

Packaging points
Stotts career includes experience in the airline industry (he spent five
years with British carrier BMI) and this background in a sector known for
its diverse yield management means that, unlike in many other hotels, the
spa is included in yield strategies to the same extent as any other
department. I come from an airline background, so Ive always worked on
the basis that its good to have a broad offer, with good prices, in the
marketplace and for these to be based on demand, Stott says.
Our positioning is very much about that broad offer with competitive
price points, which appeals to a wide demographic. Stott is a strong
BELOW: The sauna

60

59-61 PSW JAN16 Spa Profile.indd 60

believer in the viability of packaging up the


spa services with the other sides of the
business; including food and beverage and
golf. Customers are looking for experiences;
thats what they buy, he says. They dont
want to buy the items, be it golf, spa or
afternoon tea, separately, so what we create
are packages with services that complement
each other.
While the corporate market is an important
revenue stream for Whittlebury Hall in the
week time, Stott explains that the hotel does
not include spa elements in the corporate
offering. The fact that we have an extensive
spa and gym is a big attraction for businesses;
they like to offer their employees a bit of
downtime, he says. He does, however, add
that: the organisers of conferences and
business events are usually conscious of
return on investment. So although the fact
that this is a golf resort with a spa makes it an
attractive conference destination, they
usually prefer to keep the business and
pleasure side of things separate.

Online experience
One of the biggest changes to the spa at
Whittlebury Hall in the last two years has
been the creation of a new website, and the
addition of a tailor-made online booking
system, phased in during the spring of 2014.
The system was created in-house, especially
for the property because, Stott explains, we
couldnt find an online booking system out
there that we thought would work for us, so
we developed our own, with a yield
management piece in there.
From taking about 20% of bookings online in
2013, around 80% of spa bookings are now
made online: a very high figure for the spa
industry. Streamlining the online booking
experience for customers has, Stott says,
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22/12/2015 09:03

Customers are looking for


experiences; thats what they
buy. So what we create are
packages with services that
complement each other

W HI T T LE B URY HALL

S PA PR O F I L E

LEFT: A treatment chair in the manicure/pedicure area


ABOVE: The caldarium at the spa

spend time together, have a glass of champagne and maybe something to


eat while theyre having a treatment.

Expand and improve

proven a good financial move for the spa, and


the hotel as a whole. We find that, because its
so easy to book online, people are adding a lot
more to their package than when they book
over the phone, he says.
The accent placed on the social aspect of spa
at Whittlebury Hall extends to the treatment
spaces, with the hotel keen to offer areas where
guests can have treatments and spend time
together. Six treatment rooms were added in
the autumn/winter of 2015, of which two are
double treatment rooms, and a large, open
treatment space was in the process of being
built at the time of going to print. The new
social space, which opened on December 3,
was created in response to a customer desire to
not always have to separate their treatment
and social time in the spa.
Many guests ask to have their treatments at
a similar time to their friends, because if youre
coming here to share the experience with
somebody, you dont want to be separated for
long periods of time because youre both
having treatments and not actually end up
spending that much time together, Stott
explains. The new space is targeted at groups
of maybe three to five people who want to

Despite the recent additions to the spa as well as the social space and
the six new treatment rooms introduced in the autumn, three new
treatment rooms were also created in the summer of 2015 Stott is not
content to rest on his laurels when it comes to the spa experience. He
explains: Its important that we keep reinventing ourselves and
refreshing what we do, because customers are very demanding. They
want great experiences and great value, and they want things that are
different, and if theyre not, theyll go somewhere else.
To fulfil these high expectations, the hotel has long-term plans to
further add to the spa offering. Stott reveals that there are currently
plans on the drawing board for new bedroom concepts that would link
to the spa. While nothing has been signed off as of yet, and while its
not set in stone exactly what the concept will look like, Stott explains
that the bedrooms will be connected to the spa experience through
the design or content of the room. One of the points currently under
discussion is whether or not existing bedrooms will be converted into
spa bedrooms, or if new bedrooms will be added to the hotel.
Regardless of what the final decision is, Stott believes that this is
something that will add value. Its that VIP experience; its something
that I think really appeals to the couples market, and that will be great
for gifts, for those real treats. The hotel is, he continues, currently
carrying out extensive research to help us decide on [the details of] the
new spa bedrooms; were always listening to our customers, to ensure
we meet and exceed their needs.
While its a case of watch this space as far as details on the spa
bedrooms are concerned, the commitment to keeping the hotel and the
spa at the top of its game is unlikely to wane. Weve invested heavily,
3 million, in the business in the last three years, and the plan for the
future is to continue to do so, Stott confirms.
BELOW: The retail space at the spa

FAST FACTS
o Spa size: 3,000sq m
o Treatment rooms: 29
o Facilities: sauna, aromatherapy crystal
steam room, Roman salt steam room,
caldarium, samarium, tepidarium,
experience showers, hydrotherapy
pool, ice cave, foot spas, 15 manicure
and pedicure stations, new social
treatments space
o Brands: Espa, Elemis, Clarins,
Jessica, Mii
o Staff: 50

online at professionalspawellness.com

59-61 PSW JAN16 Spa Profile.indd 61

61

22/12/2015 09:04

EXP ER T VIEW

CS AR TEJED OR

Perfect VISION
Massage Around the World founder Csar Tejedor explains how to get your spa concept right

ho are we? What do we offer? How do we offer it?


What is our target audience? These and other
questions are some of the first things you have to
ask yourself if you want to design a successful spa
concept. The name, philosophy, vision, mission,
values and branding of your businesses are the cornerstones of a solid
company culture.
They are the aspects that will help differentiate your spa, set it apart
from the competition, build a loyal customer base and guide and engage
your staff. This early phase of the process, of creating the concept, is
key to building a solid foundation for a new spa, so remember to give it
time, creativity and effort.

First things first


Before deciding on your spa concept, follow these four key action points:
1. Carry out a market survey, paying special attention to the benchmark
spas in your area and what their concepts are
2. Then think about where you want to position your spa in the market.
Be realistic and act in accordance with your financial situation,
industry experience and other resources at your disposal
3. Consider what the preferences of your future spa clients are likely to
be, as they are the ones who will make your spa successful or not
4. Listen to your heart and let yourself be guided by your values
There are a huge variety of spa concepts in the industry and when it
comes to the facilities youll have in your spa, there are many factors
to consider. Should your spa, for example, focus on the wet area, or
62

62-63 PSW JAN16 Expert View.indd 62

would you rather have more treatment


rooms? If your spa will be located on a
heavenly beach, then it might make more
sense to design a greater number of
treatment rooms, as your clients will prefer
the beach or the pool when it comes to water
features, and are likely to primarily use the
spa for treatments or fitness activities.
The again, if you are in a ski resort, then its
very probable that your clients will demand a
large wet area where they can relax after a
long day of skiing. Regardless of your
circumstances, these are things you should
have clear from the outset, to avoid errors in
the design process and the loss of time and
money. Its important to do your research and
base your decisions on an accurate analysis
of the market.

Concept cornerstones
Once you know your market, its time to move
on to the philosophy that will underpin your
spa. Write down in a brief document of no
more than 500 words what will define your
spa concept. Let your imagination flow, but
remember that your philosophy should
online at professionalspawellness.com

18/12/2015 11:41

C S AR TE J E DOR

Dont let anything be a product


of coincidence. Reflect on every
feeling you want to convey to your
clients, not only during treatments
but from the first time they read
your spas name, see your logo,
or feel the texture of your menu

E X P ER T VI E W

reflect the feeling you want to transmit to


your staff and clients. It needs to be alluring,
but at the same time credible.
Your concept should include defining the
following:
What your offer is, and what you want to
communicate with it
How you plan to work: your method,
priorities and service philosophy
Management style: how you want to
organise your spa, and manage your staff
Commitments: will there be any social or
environmental commitments? If so, this is
the time and place for an action plan for
them
Visual guidelines: diagrams, graphs and
illustrations are great learning tools. Try to
create a visual map of the foundations of
your spa with these tools, as this will make
the concept easier both for you and your
staff to follow

Branding power
The name of your spa is of course essential.
Sometimes the name is just something you
find appealing, and thats perfectly OK.
However, if you want to go further, why
not find a name that complements your spa
concept? Just think about famous spas like
Six Senses, Chiva-Som or Ananda in the
Himalayas. All of them have names with a
significance that goes beyond what just
sounds good; based on a well defined
philosophy that not only gives meaning to the
name, but also to what the business offers.

or even feel the texture of your menu. Make sure your branding is
consistent with your philosophy so, if youve gone with a Thai spa
concept, choose shades of orange and gold, use hardwood or bamboo
and feature fragrances like jasmine and frangipani to bring the Thai
culture alive in your spa.
You also need a slogan. Find one short sentence that represents your
philosophy. Write down all the ideas that come into your head but, in
the end, go for one that is easy to remember.

Mission & vision


In two or three sentences, write done the mission of your spa. To give
you some ideas, you might want to make reference to your clients and
the quality of your products and services. Its important that everyone
working in and with your spa is aware of your mission, and that youre
all paddling in the same direction. Also ask yourself the following
questions: Where are we? Where do we want to go? And how are we
going to get there?
The answers to these questions will help you to define the steps you
need to take to design a winning spa concept. Mission and vision is key
in guiding your business towards success because without them, your
concept will lack targets and aspirations. Finally, be creative, dream big
and strive to reach your goals.

You will also need to think about your


branding: your logo and aspects such as the
typography, colours, materials and
fragrances you use. Dont let anything be
a product of coincidence. Instead,
reflect on every feeling you want to
convey to your clients, not only during
the treatments but from the first time
they read your spas name, see your logo,

Csar Tejedor is the founder of Massage Around the World, which provides spa training and consultancy services,
and also offers online continuing education massage courses. Tejedor, who is the author of a series of spa treatment
and training books, lectures and teaches around the world and is also Global Wellness Day Ambassador for Spain.
www.massagearoundtheworld.com

online at professionalspawellness.com

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63

18/12/2015 11:41

P RODU CTS

NE W L AU NCH ES

Bright new things

From skincare and nails to makeup and cleansing products; there are a host of
new launches to kick off 2016 with
THALGO

>>

N
EW

Thalgo has two new launches out, the Absolute Radiance


Concentrate and the four-product Puret Marine collection.
The Absolute Radiance Concentrate, part of the Source
Marine homecare range, is designed to plump and hydrate
the skin and give it glow. Ingredients include Thalgos Sve
Bleue Des Ocans water, rich in minerals and trace
elements; the patented lumisource, an extract of candida
saitoana; hyaluronic acid; and the flavanone glycoside
hesperidin. The Puret Marine collection of cosmetic
products includes the Perfect Matte Fluid to minimise pores
and regulate sebum production; the Intense Regulating
Concentrate to smooth the skin and give it radiance; the
Absolute Purifying Mask to cleanse the skin and combat
oiliness; and the Imperfection Corrector to fight acne and
blemish outbreaks.
Trade prices: 19 (Absolute Radiance Concentrate)
15.50-17-.85 (Puret Marine collection)
www.thalgo.co.uk

PRODU C

MURAD
Out in January, the Advanced Blemish & Wrinkle Reducer
serum and the Anti-Ageing Moisturizer are the two latest
additions to Murads Anti-Aging Blemish Control range.
Both products contain the fermented black tea kombucha,
to preserve collagen and keep the skin plump, with a
minimum of lines and wrinkles. The herb black cohosh is
also included in both products, to prevent hormonal acne
breakouts. The Advanced Blemish & Wrinkle Reducer also
features encapsulated salicylic acid to clear the pores and
retinol and glycolic acid to tone the skin and bolster
cell turnover. Other ingredients in the moisturiser include
sesame seed and argan kernel extract to regulate sebum
production.
Trade prices: 24.38 (Advanced Blemish & Wrinkle
Reducer) / 22.75 (Anti-Ageing Moisturizer)
www.murad.com

TS

VOYA
Organic skincare brand Voya has added a dry skin facial
range to its offering. The line, which draws on ingredients
including the brown algae laminaria digitata and essentials
oils to repair and hydrate the skin, features two new and four
reformulated and repackaged products. One of the new
products, Hydra Veil, is a moisturising mask developed to
lock moisture in the skin and to smooth and plump it.
The Pearlesque moisturiser, the second new addition, is said
to help fortify the skins cell structure and reduce skin
sensitivity. The four reformulated products are the Totally
Balmy cleansing balm, which also polishes the skin; the
antioxidant My Little Hero face serum to revitalise dull and
tired skin; the Dream Crme restorative night cream, using
ingredients including baobab and argan oil to repair the skin;
and the Love a Scrub facial scrub with exfoliating bamboo.
Trade prices: 13-27
www.voya.ie
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online at professionalspawellness.com

18/12/2015 11:42

NE W L AUNCHE S

P RO D U C T S

ELEMIS
Launching next month, Elemis light but hydrating
Nourishing Omega-Rich Cleansing Oil draws on a
combination of oils to cleanse and tone the skin. The
product features the omega-9 rich winter rose oil to
strengthen and nurture and chia seed oil, containing
omega-3, to nourish and support the skin. The
cleansing oil also includes vitamin and antioxidant-rich
pomegranate extract to energise and revive the skin
and is scented with lemon, bergamot, orange,
rosemary and frankincense. Elemis recommends
massaging the oil onto dry skin, before adding water.
RRP: 29.50
www.elemis.com

PHYTOMER
Marine skincare brand Phytomer has released the
Nutritionnelle rescue cream. Developed to offer
hydration and nutrition to very dry complexions, the
light but nourishing cream contains a four-oil blend to
restock the skins lipid layer. In addition to buckwheat oil
to prevent water loss; apricot kernel oil to strengthen
the hydrolipid film; glasswort oil to hydrate and;
dictyopteris oil to replenish the lipid storage, the cream
also contains ceramides to protect the skin and
Phytomers patented hydrafusion complex, derived
from red algae extract, to plump and hydrate it. The
cream also features shea butter, to soften the skin.
Trade price: 27.47
www.phytomer.fr

>>

EW

TS

January sees two additions to Clarins Super


Restorative range for women over 45: the Super
Restorative Dcollet and Neck Concentrate and the
Super Restorative Hand Cream. The concentrate aims
to address age-related concerns such as wrinkles,
pigmentation and skin slackening on the neck and
dcolletage; plumping and strengthening the skin. The
central ingredients are Montpellier rock rose plant
extract, to even skin tone, and minimise age spots and
harungana plant to fortify the skin and trigger collagen
production. Designed to protect the often exposed
skin on the hands, the Hand Cream also features
harungana and Montpellier rock rose extract and is said
to nourish and shield the skin from external aggressors.
RRP: 57 (Super Restorative Dcollet and Neck
Concentrate) 37.50 (Super Restorative Hand Cream)
www.int.clarins.com

PRODU C

CLARINS

CND
The Art Vandal collection from CND brings bright and
breezy spring colours in anticipation of the season to
come. As with other CND collections, Art Vandal is
available both in Shellac and Vinylux. Both include the
glimmering Untitled Bronze, the avocado green Art
Basil, the statement purple Magenta Mischief, the
bright blue Digi-teal and the creamy Mauve Maverick.
In addition, the Shellac lineup also comprises the neon
pink Future Fuchsia. The Vinylux collection features
three colours not offered in Shellac; the smooth
Irreverent Rose, the golden Sienna Scribble
and the bold pomegranate Tutti Frutti.
Trade price: 13.45 (Shellac) / 3.95 (Vinylux)
www.cnd.com
online at professionalspawellness.com

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21/12/2015 14:11

P RODU CTS

NE W L AU NCH ES

ESSIE
Essies four-shade Luxeffects collection launched
to tie in with last months party season. In the brands
own words, the glamorous mini-collection of top
coats, which features glittering shades, offers
free-spirited decadence with a boho touch.
The glitzy options range from the creamy cerise
Fashion Flares and the cobalt blue Frilling Me Softly
to the dark plum Fringe Factor and the burnished
gold Tassel Shaker.
Trade price: 4.45
www.essie.com

LA SULTANE DE SABA
The Micellar Water is the most recent launch from
French-Moroccan spa brand La Sultane de Saba.
The gentle product uses orange blossom water to
cleanse and tone the skin and argan oil to nourish it
and also feature tiny oil sphere to help melt dirt,
makeup and other impurities. Designed to allow
consumers to quickly and effortlessly cleanse their
skin, the Micellar Water is said to leave the skin soft
and hydrated.
Trade price: 10
www.lasultanedesaba.com

SKEYNDOR

N
EW

PRODU C

>>

Spanish skincare brand Skeyndor has added a new line,


the Derma Peel Pro, to its lineup. The range features
six professional and three retail products for at-home
care; focused on cell renewal and the treatment of
issues including fine lines, wrinkles and pigmentation.
The professional rang includes the six-product
Timeless Peel Sequential System, which includes the
Microabrasive Peel to cleanse the skin and prepare it
for exfoliation; the Spray Pre Peel to get the skin ready
for acid peel treatment; and the Timeless Acid Peel,
a concentrated AHA solution designed to regenerate
the external layer of the skin. The system also features
the Enzymatic Peel, with active ingredients including
the enzymes protease and lysozyme; the Timeless
Biological Peel, which aims to repair the epidermis;
and the Neutralising Post Peel Mask, to balance the
skins PH levels after AHA-based products and
treatments. A second six-product collection,
the Brightening Peel Sequential System, completes
the professional range. The retail range, meanwhile,
includes the Resurfacing Peel Cleansing Gel; the
Resurfacing Peel Cream; and the SPF20 Resurfacing
Peel Emulsion.
Trade prices: 75 (professional range)
18.85-34.77 (retail range)
www.skeyndor.com

TS

BEAUTELLE
Treatment couch and furniture supplier Beautelle has
introduced the Chatsworth Compact Therapy Chair
for the spa and salon market. The chair, which comes in
a convenient size, can be adjusted for height at the
touch of a button and has been designed to provide a
comfortable experience for both the client and the
therapist. The chair offers a choice between a standard
leg section and a split leg section that permits a range
of foot and leg treatments to be carried out.
Trade price: from 965
www.beautelle.co.uk
66

64-67 PSW JAN15 Products.indd 66

online at professionalspawellness.com

18/12/2015 11:42

NE W L AUNCHE S

P RO D U C T S

ARDELL
The new Ardell Brow Collection features a range of
products designed to shape and style brows. The Brow
Pomades consist of a light pigmented formula created to
blend into the natural brow and said to last all day. The
pomades come with a brush with an angled tip for easy
application and are available in shades of blonde, medium
brown and dark brown. The Mechanical Brow Pencils,
which also come in blonde, medium brown and dark brown,
feature a flat tip for thicker lines and a pointed tip for
thinner lines. The collection also features the Brow
Defining Kit, which contains a brow palette with four
shades, a duo brow brush with an angled tip and a wax
grooming pencil.
Trade prices: 5.95 (Brow Pomades) / 3.95 (Mechanical
Brow Pencils) / 7.95 (Brow Defining Kit)
www.ardelllashes.com

Elizabeth Arden Pro has two new products out, the Intense
Hydrating Cream and the Hydrating Antioxidant Spray. The
cream is designed to combat fine lines and wrinkles, while
also providing deep hydration for the skin. Ingredients
include hyaluronic acid, flaxseed and glasswort extract and
the coconut oil derivative caprylic capric triglyceride. The
Hydrating Antioxidant Spray has been created to keep the
skin fresh and hydrated throughout the day and draws on
ingredients that include white tea, ferulic acid and the
amino acid ergothioneine.
Trade prices: 33.75 (Intense Hydrating Cream)
12.50 (Hydrating Antioxidant Spray)
www.elizabethardenpro.com

>>

EW

ELIZABETH ARDEN PRO

TS

High Definition, previously known as HD Brows, has


re-issued Illuminator, suitable for use on both face and
body. Reformulated and repackaged in line with the new
branding, the highlighting powder is designed to add glow
to the skin and give it a smoother look. A lightweight
formula, it comes in one colour that is suitable for all skin
shades. The soft powder, which contains vitamins C and E,
is said to absorb easily into the skin, giving it a velvety look
and feel.
RRP: 23.50
www.hdbrows.com

PRODU C

HIGH DEFINITION

ART DECO
The Arctic Beauty collection from Art Deco was inspired by
the frosty elegance of the region from which it takes its
name. The nine-piece collection is themed around soft,
shimmering shades of nude, dusty pink, rose and lilac.
Products include the glittering Glam Stars Liquid Eyeliners
in platinum and silver; the platinum Sparkling Lash Drops for
a glitter-effect party look; and the rose Glam Vintage
Simmer Cream to add lustre to eyes, cheeks and
dcolletage. Also included are Arctic Beauty Dust, a glitter
powder for a glamorous shine; the creamy Perfect Colour
Lipsticks in Cool Orchid, Cool Peach and Cool Coral; and
the Glam Stars Lip Glosses in Glam Frozen Flower, Glam
Frozen Rose and Glam Frozen Orchid. Rounding off the
range are Arctic Beauty Blush featuring shades of pink; the
Arctic Beauty Highlighter in rose and bronze hues; and the
Art Couture Nail Lacquers in Couture Crushed Ice, Couture
Frozen Land, Couture Pearl and Couture Ice Flower.
Trade prices: from 3.70
www.artdeco.com
online at professionalspawellness.com

64-67 PSW JAN15 Products.indd 67

67

18/12/2015 11:42

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Call +44 1756 791522 to find out how you can join
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/biosculptureuk
www.biosculpture.co.uk
Untitled-4 1
68 PSW JAN16.indd 68

24/09/2015 11:37
18/12/2015 09:34

T RI E D & TE STE D

Chilled RESULTS

Getting the Biologique Recherche treatment in a facial with a genuine difference


WORDS NORA ELIAS

f youve had quite a few spa treatments, its easy to become a little
wary of claims that one is unique or completely different, because,
while it might be absolutely lovely it is, in fact, often not much
different from other facials or massages on the market. However, my
first Biologique Recherche facial really is unusual in several ways, just
as Amie Biller, the brands head of UK training, at the outset says it will be.
Rather than book me in for a specific treatment, the brand has set aside a
90-minute time slot. This is standard Biologique Recherche practice and Amie
explains that is because you need to analyse the clients skin first, before you
can recommend the best treatment for them.
Biologique Recherche refers to this as skin instant. This is the brands
term for taking into account that your skin changes not only on a daily basis,
but also during the course of a day, and for treating clients based on their skin
needs at the time of consultation. After assessing my skin, the conclusion is
that while its generally well looked after, its also a little dull and there is some
dehydration and a few small outbreaks. Amie recommends a combination of
hands-on and machine elements, to firm the skin and produce a clearer
complexion, and opts for one of Biologique Recherches Booster treatments,
incorporating the brands Remodelling Face machine.
She begins by thoroughly cleansing and exfoliating my skin; using the Lait
VIP O2 cleansing milk and the P50 V exfoliator. As with all Biologique
Recherche facials, only cold water is used (they also use ice), and all the
brands products are based on cold formulations. This, Amie explains, is
because heat disturbs the skins balance. The Lift CVS, which contains algae
powder and has a discernable but not overpowering ocean tang, is then
applied. This stabilising and purifying mask is for professional use only,
designed to smooth and exfoliate the skin, while also having a lifting and
toning effect.
Once the Lift CVS has been removed, Amie applies the hydrating and
oxygenating Masque VIP O2, which also contains white clay to help purify
the skin. The masque, which is left on for 15-20, is combined with the
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69 PSW JAN15 Treatment Review.indd 69

machine component of the facial. This involves


the use of Biologique Recherches Remodelling
Face machine, which deploys four different
technologies: galvanic current, medium
frequency, high frequency and electroporation.
Amie massages my face with the machines two
sponge-clad electrodes, starting with the right
side of my face. Part of the Biologique Recherche
protocol is to treat one side at a time, starting
with the stronger, dominant side, with the client
shown the difference halfway through.
And, when Amie holds up the mirror to my
face, the treated right side does indeed look
firmer, less puffy and with more definition
around the check bone. After also treating the
left side, she applies a cocktail of serums: the
revitalising Srum Amniotique E and the
brightening and repairing Srum Placenta. The
facial concludes with the application of the
reviving Crme VIP O2 and the Crme Placenta,
a combination tailored to my skin instant, and
the Serum Fluide VIP O2 for added luminosity.
As I leave after the long and relaxing treatment
(dont be deterred by the use of cold water, the
treatment is still enjoyable), my skin looks
noticeably clearer and less winter tired.
Biologique Recherche recommends charging
250 for the 90-minute Booster treatment
using the Remodelling Face machine
www.biologique-recherche.com

69

18/12/2015 11:43

DIRECTORY

To advertise, please contact Charles Mostyn on 020 7349 4792


or email charles@professionalspawellness.com

DALESAUNA
Grimbald Crag Close,
St James Business Park,
Knaresborough, North Yorkshire
HG5 8PJ, UK
+44 1423 798630

Dalesauna have been supplying the


leisure industry for over 40 years, and
have supplied many of the UKs top hotels and spas. Saunas, steam rooms
and a whole range of other thermal experiences are available, as is a
comprehensive service package.

www.dalesauna.co.uk
GHARIENI
Gharieni Group GmbH,
Gutenbergstr. 40
47443 Moers, Germany
+49 28 41 88 300 50
export@gharieni.com

www.gharieni.com

Gharieni Group is based in Germany


and is a leading European manufacturer
of high end spa & medical furniture,
beds and equipment with almost 25 years of experience. We export
to more than 60 countries around the globe. Committed to continuous
improvement, we are ISO 9001 and ISO 13485 certified and fulfil the
Made in Germany standard.

LEMI GROUP
Via M.Maretti Soldi
13 Casalbuttano (CR)
0374 363068
info@lemigroup.it

www.lemi.it

LEMI is recognized as one of the major players


on the international scene for the beauty
and spa, podiatry and medical sectors since
1989 and is renowned for its exceptional design, research, technology,
quality, functionality, and meticulous finishing. With unmistakable Italian
craftsmanship, these fundamental principles have resulted in the development
of numerous products bearing the LEMI brand name worldwide.

LPG
LPG EDERMOLOGIE UK
17-18 Margaret Street,
London, W1W 8RP
0800 085 0533
info@lpgendermologie.co.uk

www.lpgendermologie.co.uk
OPI
 10 Woodshots Meadow, Hatters Lane,
Croxley Business Park, Watford,
Herts, WD18 8YU
01923 240010
UK_WATFORD_salesoffice@cotyinc.com
www.opiuk.com

For almost 30 years, LPG has developed and manufactured


100% natural and non-invasive state of the art technologies.
Recognised in over 110 countries worldwide and with 130
scientific studies to date, our LPG office and showroom
situated in the centre of London offers the highest levels of
training, marketing and customer support to all our UK customers.

As the world leader in the professional nail care


industry, OPI is committed to providing high-quality
products and services to both salons and their
customers, along with a focus on industry safety and innovation. Known for
its exceptional formula, fashionable colours and iconic names, OPIs heavilypigmented lacquers are super rich, long-lasting and chip-resistant. OPI retails
a full line of professional items, including nail treatments, finishing products,
lotions, manicure/pedicure products, files, tools, gels and acrylics.

Salon Precision - Spa, Salon & Clinic software


Bridgwater, Somerset, TA6 4TY
0203 750 0338
info@salonprecision.com

www.salonprecision.com

70

70_Spa Directory.indd 70

Booking Management, Staff Rosters,


Sales Billing, Service Controls, Extensive
Reports
library.
Marketing
APIs,
Integrated Texting, Email, Online booking apps integration. Specialist UK
Support team. Perfect for small to large businesses.

online at professionalspawellness.com

02/11/2015 11:41

T RI E D & TE STE D

PEEL

Power

Murads AHA Rapid Exfoliator Facial is relaxing yet results focused


WORDS NORA ELIAS

y one-hour Murad treatment takes place at the brands


treatment rooms on the lower ground floor of
department store House of Frasers flagship Oxford
Street branch in London. After discussing my main
skincare concerns (oily and tired-looking skin) in the
treatment room which, in case its department store location led you to
believe otherwise, is both cosy and quiet, my therapist, Natasha, carries
out a thorough cleanse of my skin. Following the cleanse, during which
warm steam is used to open up the pores and the foaming Refreshing
Cleanser, which feels pleasantly lathery on the skin, is applied, Natasha
examines my face and advises that the AHA Rapid Exfoliator Facial would
be the best option.
Designed to smooth and revitalise the skin, for a younger-looking
complexion, the AHA Rapid Exfoliator Facial involves a glycolic peel, as
do many of the cosmeceutical brands treatments. Natasha, who while
allowing me enough quiet time to relax and enjoy the facial is also
careful to always explain what she is doing and why, lets me know that
she will begin by prepping my skin with salicylic acid. This is to exfoliate
the skin and allow the glycolic peel, once applied, to penetrate deeper
into the skin and work more effectively.
The peel naturally stings a little but, having had a few peels before, I
was prepared for this. Natasha had also warned me and not long into the
peel, which is left on the skin for 5-10 minutes, she checks how painful
Im finding it, on a scale of one to 10. With my level of discomfort at a
middling four or five, there is clearly nothing to worry about, and the
longer the peel remains on, the less itchy and tingly it becomes. By the
time Natasha removes the peel, Ive stopped noticing it.
Having observed many congested areas under the skin, Natasha then
moves on to manual extraction. Ive had quite a few facials and while
there is often a brief extraction stage, none have been as thorough as

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71 PSW JAN16 Treatment Review.indd 71

this. Natasha works her way across my skin,


stopping for extraction whenever necessary,
and while anyone whos had it done will know
its not the most pleasant process in the
world, its exactly what my skin needs.
Natasha also recommends that for someone
with my skin type, an extraction facial every
six weeks or so would be a good idea.
Once the extraction is over Natasha blends
the Clarifying Mask, designed for skin prone to
acne and breakouts, with the professionalonly Soothing Mask, which aims to tone and
hydrate the skin, and applies it. During the
roughly 10 minutes the mask remains on,
Natasha massages my neck, shoulders and
arms, using the Soothing Massage Cream. This
allows me to relax completely, now that no
more peel tingling or extraction is coming up.
The treatment finishes with the application
of a light layer of moisturiser and lip salve,
and then Im ready to head off. With skin that
has received in-depth cleansing, extraction
and exfoliation, I not only leave the facial
relaxed, but also feeling that results have
really been achieved. Which is just what you
want from a good facial.
RRP for the 60-minute AHA Rapid
Exfoliator Facial is from 55
www.murad.com

71

18/12/2015 11:44

FI NAL SAY

Dates for
the diary

In the spotlight
SPATEC SPRING NORTH AMERICA
APRIL 17-20, AUSTIN, USA
The first Spatec of the year is the Spring North
America edition. Using the popular Spatec formula
of pre-booked one-to-one meetings between
buyers and suppliers, it will gather leading brands
and spa professionals from across North America.
The event will also include a keynote presentation
on day one, and social events in the evenings.
www.spatecevents.com/northamerica
INTERNATIONAL ESTHETICS, COSMETICS & SPA
CONFERENCE
MARCH 6-8, NEW YORK, USA
This event is expected to attract around 250
exhibitors and will also include a two-day spa business
conference, a makeup workshop, an advanced
business seminar and education sessions hosted by
beauty therapy association Cidesco. Its attended by
professionals from across spa and beauty, including spa
and salon owners, directors and managers.
www.iecsc.com
PROFESSIONAL BEAUTY BANGALORE
MARCH 7-8, INDIA

The show, which last year attracted more than


3,700 exhibitors and 120 brands, returns for a third
year in 2016. Companies exhibiting this year include
Wahl, Rica, Ikonic and Vaibhav Stores. Also expect
competitions, live stage events and more.
www.professionalbeauty.in
IN-COSMETICS PARIS
APRIL 12-14, FRANCE

Manufacturers and suppliers of ingredients and raw


materials for the cosmetics, personal care, toiletries
and fragrances industries exhibit at In-Cosmetics
Paris. The show also comprises a diverse education
programme, in 2016 incorporating marketing
trends presentations, science and regulation-focused
workshops, innovation seminars and live demos.
www.in-cosmetics.com

CHINA BEAUTY EXPO


MAY 18-20, SHANGHAI
Returning for its 21st edition, the 2016 China
Beauty Expo is expected to attract similar numbers
to last year. The 2015 show saw more than
300,000 visitors, over 2,000 exhibitors and 15+
pavilions. 2016 show categories include skincare,
makeup, cosmetics, spa and salon equipment,
personal care and natural and health products.
chinabeautyexpo.informaexhibitions.com

CALENDAR DATES
Send details of your event to:
info@professionalspawellness.com
72

72 PSW JAN16 Comp+Diary.indd 72

A POMEGRANATE & ACAI CLEANSER


AND MOISTURISER SET FROM JANJIRA

kincare brand Janjira, which pairs natural ingredients


with a focus on results, has this month joined with
Professional Spa & Wellness to offer 10 readers the chance
to win a two-product set from the brand. The set features
Janjiras Pomegranate & Acai Facial Deep Moisturiser, and
its Pomegranate & Acai Facial Cleanser, with a combined retail
value of 41.
The Pomegranate & Acai Facial Deep Moisturiser is a nurturing,
anti-ageing product designed to plump the skin and help combat the
signs of ageing, including reducing the size of pores and minimising
the appearance of fine lines and wrinkles. The key pomegranate and
acai ingredients work to hydrate the skin, improve elasticity and
trigger the production of collagen. Other ingredients include
mushroom extract to smooth and tighten the skin, macadamia seed
oil to soften and moisturise it and dihydroxy methylchromone to
shield against the destruction of collagen.
The Pomegranate & Acai Facial Cleanser is designed to not only
remove dirt and impurities but also help brighten the complexion
and improve skin tone. Non-abrasive, the cleanser, in addition to the
core pomegranate and acai ingredients, also contains
turmeric to keep the skin hydrated, mangosteen peel
extract to reduce bacteria and create clearer skin and
triphala a herbal formula used in Ayurvedic medicine
for a brightening effect.
Thai brand Janjira is rooted in Thai culture and
traditions, with a strong focus on natural ingredients
and an emphasis on beauty
from within. Fusing
this with a scientific
focus, the company
combines wellness and
nature with results.
For a chance to win one of 10 sets featuring Janjiras Pomegranate &
Acai Facial Deep Moisturiser and Pomegranate & Acai Facial Cleanser,
with a total retail value of 41, email your name, address, company
name and job title to info@professionalspawellness.com by Sunday
January 31.
*Open to entrants in the UK only

online at professionalspawellness.com

18/12/2015 11:43

Personalization
is the new luxury.

Make every interaction count.

Share data-rich guest proles across every department so your sta


can personalize every touch-point to create deeper connections.

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Online booking for all amenities
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Opera HTNG interface for Single Guest Itinerary
Modern tablet-based apps for SPA, PMS and POS
Go paperless. Ask about our latest SPA Check-In tablet-based solution.
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YEARS

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17/12/2015 11:50