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  • Boorstin Proposes New Concept of Communities of Consumption

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    Gianpiero Vincenzo
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    1) Daniel Boorstin introduced the concept of consumption communities as meaningful way to view human relationships. He defined a consumption community as people who share a mutual interest in commonly consuming a particular commodity, such as all cigarette smokers or Tareyton smokers. 2) Boorstin suggested that consumption communities are more highly developed in America due to circumstances like the desire for communal living, abundance of resources, and a positive attitude towards change. 3) The growth of mass production, rapid communication, mass media, advertising, and chain stores has facilitated the growth of consumption communities in America by enabling shared experiences around particular brands.

    Originalbeschreibung:

    Davis Michael (1965), Boorstin Proposes New Concept of “Community of Consumption”, Rice Thresher (Rice University student newspaper), December 9, 3.

    Originaltitel

    Boorstin proposes New Concept of Communities of consumption

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    1) Daniel Boorstin introduced the concept of consumption communities as meaningful way to view human relationships. He defined a consumption community as people who share a mutual interest in commonly consuming a particular commodity, such as all cigarette smokers or Tareyton smokers. 2) Boorstin suggested that consumption communities are more highly developed in America due to circumstances like the desire for communal living, abundance of resources, and a positive attitude towards change. 3) The growth of mass production, rapid communication, mass media, advertising, and chain stores has facilitated the growth of consumption communities in America by enabling shared experiences around particular brands.

    Copyright:

    © All Rights Reserved
    Als PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    23 Ansichten1 Seite

    Boorstin Proposes New Concept of Communities of Consumption

    Hochgeladen von

    Gianpiero Vincenzo
    1) Daniel Boorstin introduced the concept of consumption communities as meaningful way to view human relationships. He defined a consumption community as people who share a mutual interest in commonly consuming a particular commodity, such as all cigarette smokers or Tareyton smokers. 2) Boorstin suggested that consumption communities are more highly developed in America due to circumstances like the desire for communal living, abundance of resources, and a positive attitude towards change. 3) The growth of mass production, rapid communication, mass media, advertising, and chain stores has facilitated the growth of consumption communities in America by enabling shared experiences around particular brands.

    Copyright:

    © All Rights Reserved
    Als PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 1

    Boorstin Proposes New Concept

    ConceptOf Communities Of Consumption


    By MICHAEL DAVISDAVIS
    Daniei Boorstin introduced
    Daniel
    introducedconsumption
    the idea of the consumptioncommunity
    n
    and meanmean
    commuI ity as a new
    ingful way
    w y to view human relarela
    assemblage
    assemblageasseriJblag
    tionsMps to a small asseriJblagtionships
    clght in the ChemWednesday night
    Chem
    Lecture Hallistry Lectur
    Hall
    historyBoorstin professor
    pIofe sor of history
    Qniversity of ChicagoChicago
    in the University
    defined aconsumption
    commun
    ca onsumption community as all those feeling a mumu=
    tual interest and con
    concern
    ern arisaris =
    ingfrom
    Jngirom
    co
    ing
    consump
    common
    nmon consumpfrom the common
    OfOf
    tion of
    ommo ty A> set
    cl a commodity
    set ofc
    all cigarette
    smokers for exgarette
    ex
    suchsuAample would constitute such
    suA
    ample
    sucnsucn
    cont11lunitYj a-aaa consumption community
    subset
    subs t of allTareyton
    all Tareyton smokerssmokers
    would make upv
    up ann even moremore
    intimate
    intim te communitycommunity
    Boorstin suggested thatconscon
    that conconsumption
    sumption communities are notumption
    not
    unique to America butare
    but are moremore
    highlydeveloped
    highly developed here becase ofof
    pec liaJ combination
    ombinat ori of
    a peculiar
    cir
    df circcumstances
    mstan es existing
    the
    existin9 in theUnited States Among thesethese
    circumstances hee included thethe
    desire of Americans for comcom
    munal living a relative abunabun
    dance of resources and thingsthings
    tq
    attito people and a positive attatti
    w rds the necessity andtude
    itudet
    and
    tudettowards
    Ch
    changengenge
    beneficence of change
    Chicagc> historian adThe Chicago
    ad
    dressed himself to the
    question
    th questionAm
    is there a distinctive
    disti ctive AmericanricanAmerican
    rican
    attitude toward material wellwell
    being
    bei g
    He posited two concon
    tending theories regarding thethe
    acquisition of material things

    that

    The

    essen ially mermer


    first is the essentially
    idea of
    fixed
    cl a world of fixed-

    cantile
    cantile
    wealth
    things
    othersothersothers
    The
    The

    11
    acquires
    which one acquiresin Which
    ofonly at the expense of

    second is based on thethe


    living
    idea of a standard of livingthat the usable treasures of thethe
    that
    thatworld are expanding
    expalding and that
    a man may enrich himself withwith
    impoverishing
    i g his fellowsou impoveris1
    out
    fellows
    fellowIn
    sInthe
    the static world of
    wealth
    qf wealthInthe
    poverty is expected and toltol
    onerated in the progressive eeconeecon
    on
    conStandthat supports a standomy that1
    stand
    un
    ard of living poverty is uneradicatedand can bee eradicated
    natural
    naturaland
    eFadicatedeFadicated
    ofThe great contribution
    of
    America says Boorstin is th
    that-ttthat
    she demonstrated the truth ofof
    the standard of
    idea
    cl living ideaAmerica is characterized
    not
    haracterized notliving
    by her high standard of livingbut by the fact of a standardstandard
    itselfof living itself
    economic
    In this progressive economiciay the seed pf
    lay
    consumption
    of the consumptioncommunity
    production
    Mass productionProductionm
    -
    m
    rapid communication mass meme
    di
    dia
    advertising
    dvertising brand namesnames
    lameslames
    chainmail order houses and chain
    stores have facilitated thethe
    communities
    growth of these communitiesBoorstin suggests that thethe
    consumptJon communappeal of consumption
    commun
    lie in the need forlties may Ire
    ities
    for
    mass
    relationshi s in a masshuman relationships
    human
    ciaimpersonalized
    cia
    imperspnalized society AssociaAss
    Associa
    smok
    tion with other Tareyton smokpersonaler means sharing a personal
    ers
    howeyer inconseexperience
    however
    incoIJse
    incoIJseinconse
    fI
    quentiaI
    quential
    >

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