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January 25, 2016 | New York

DDB Chicago and Emerson Electric Co. were named Runner-Up in the Print campaign
more than $200,000 category for Emersons I love STEM in the 2016 B-to-B Best
Awards announced by Ad Age today. !
Presented by Ad Age, the leading global source of news and intelligence for the
marketing and media community, the B-to-B Best Awards celebrate the most innovative
and creative work produced by B-to-B marketers and their agencies across the full
spectrum of media, from print and online to outdoor and experiential. Campaigns were
judged by Ad Age editors on their creative merits. For the full list of winners visit:!
The winning I Love STEM campaign from DDB Chicago premiered in conjunction with
Emersons 125th anniversary in 2015. To commemorate the milestone, Emerson worked
with DDB to create an initiative promoting STEM (Science, Technology, Engineering,
Math) careers to inspire and empower the next generation of scientists and engineers
while also attracting new talent. DDB Chicago and Emerson partnered with popular
vlogger and self-proclaimed science nerd Hank Green to create a multifaceted
campaign with a positive STEM-centric message that included Emersons first-ever
national television spot, which aired during The Big Bang Theory. In addition to
Emerson, DDB Chicagos clients also include State Farm, Mars, Lifelock, and the
American Cancer Society.
What were seeing more and more is advertising that not only stands out as great b-tob work, but as great work plain and simple, said Ad Age Editor Ken Wheaton. The
successful advertisers in the space know that behind the second b in b-to-b, there is
still a person making decisions and they have to connect with that person in order to
close the deal whether its via print, video, digital or even non-traditional activations.
Im very proud of the work weve done for Emerson and I commend the team on welldeserved recognition, said Paul Gunning, CEO of DDB Chicago. Im thankful to Ad
Age for rewarding a great creative effort, and we will do the honor justice by continuing
to make great b-to-b creative for our clients.

About Advertising Age

Advertising Age is the leading global source of news, intelligence and conversation for the marketing and media
community. Ongoing coverage of strategic topics like CMO Strategy and data-driven marketing is complemented by
breaking news on digital, social media and more. The 85-year-old media group also produces original rankings
including the 100 Leading National Advertisers, 100 Leading Media Companies, and Agency A-List.
About DDB
DDB Worldwide ( is one of the world's largest and most influential advertising and marketing networks.
DDB has been named Agency of the Year numerous times by the Cannes International Festival of Creativity and the
industry's leading advertising publications and awards shows. The Gunn Report has listed DDB as one of the Top 3
Global Networks for 12 of the last 15 years. The agency's clients include Volkswagen, McDonald's, Unilever, Mars,
Johnson & Johnson, and Exxon Mobil, among others.
Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90
countries with its flagship office in New York, NY.
Omnicom Group Inc. (NYSE OMC) is a leading global marketing and corporate communications company.
Omnicoms branded networks and numerous specialty firms provide advertising, strategic media planning and buying,
digital and interactive marketing, direct and promotional marketing, public relations and other specialty
communications services to over 5,000 clients in more than 100 countries.
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Press Contact:
Christie Giera
Director of Corporate Communications, DDB WW
Phone: 212-415-2186