Beruflich Dokumente
Kultur Dokumente
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Jones photo booths will be placed in malls, sporting events, movie theatres, and other
public spaces. The photo booths are attached to a vending machine where the user will
take a photo and it will print on the label of the bottle. Users can select their flavor. Not
only will they have fun taking photos, but receive a personalized ice-cold Jones soda
reflective of their personality and customized to their liking.
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KITCHENAID:
EVERY MOMENT
IS WORTH
BAKING FOR
print // kitchenaid
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www.connie-zhou.com
Congrats on the new cat litter! Every moment is worth baking for.
print // kitchenaid
CHICAGO
BULLS:
LEGACY OF
RED
The players may have changed, but the spirit has stayed the same. This is the legacy of red.
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The age of glory is for every generation. This is the legacy of red.
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We were never ones to color in the lines anyway. This is the legacy of red.
REVLON: BE
REMEMBERED
print // revlon
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Numerous of interviews later, her name is now the one on the door. Be Remembered.
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Endless auditions later, she walked away with the role. Be Remembered.
print // revlon
10
L.L. BEAN:
ADVENTURE
AWAITS
The view from 478 stories. There are many reasons to stay
indoors, but only one to get outdoors. L.L. Bean can help
you prepare for the corner office or the top of the world.
Adventure Awaits.
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11
On the app, users can socialize with their friends to do activities together, also known as adventure meet-ups. There will be a checklist of activities based on the weather and by
uploading a photo or short video, the user can check off and earn points for their adventure.
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12
www.connie-zhou.com
13
Using geolocation technology, digital ads will be placed on websites where people are killing time on, i.e. YouTube. The animated ad will then explode
on the screen. Based on the weather of the location the user is in, the ad will then suggest an activity and location. The banner ad will link to the
adventureawaits.com microsite where users can get more information and download the app. The activity is meant to get people outdoors and active,
making everyday an adventure.
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14
The social media presence will start conversation. Social media will engage the users onto the L.L. Bean page. There will
be Adventurers of the Week (highest earned score of the week), Top Adventurers of All Time (highest earned score of all
time), Peoples Choice (most liked video/photo), and Traveller (most travelled) awards. Winners will receive a prize such
as free L.L. Bean gear as well as the recognition. At the end of the campaign, the Top 3 Adventurers of all time will receive
a trip to an exotic location with many opportunities for adventure and L.L. Bean gear to accompany their trip.
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www.connie-zhou.com
16
WORK
THE DISTILLERY PROJECT
CRU
BOOKS
SYRACUSE UNIVERSITY
TOOLS
DESIGN
Photoshop/Indesign/Illustrator
HTML/CSS/Javascript
VIDEO
PHOTOGRAPHY
Nikon
Lightroom
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17
ABOUT ME
I am all about generating great ideas that work while making
them look pretty.
As Bill Bernbach said All of us who professionally use the
mass media are the shapers of society. We can vulgarize that
society. We can brutalize it. Or we can help lift it onto a higher
level, and I aim for the latter.
Im from the city of ketchup-less hot dogs, pizza eaten with a
knife and fork, the best sports teams, most bipolar weather,
and a beach with a skyline. If you havent guessed already, its
Chicago, IL.
I love cheesecake, classy celebrities, indie music, and bike
riding. I love playing pick up games of any sport, writing
music but not showing anyone. I especially love taking
photographs of cities and people, sitcoms, the dimple in a tie,
and beautiful people (which is everyone).
www.connie-zhou.com
about me // biography