Beruflich Dokumente
Kultur Dokumente
Introduction:
The power of effective written communication can contribute
significantly to organizational productivity, efficiency and success in
todays rapidly changing business world. Business professionals
need excellent writing skills to properly convey ideas and concepts.
Needless to say, discreet, concise and self-explanatory messages
communicated across the company can be productive in saving time
and in achieving desired results. Additionally, good writing adds to
the credibility of the writer and reflects positively on a companys
image. Effective writing has a strong correlation with good reading
habits. Extensive reading enables to comprehend ideas, follow
arguments and detect implications of the written communication.
Evidently, writing skills tempered by intrinsic reading habit is the
requirement of the managers to communicate quickly and
professionally.
The course Managerial Communication - II is intended to meet the
demand of professional writing by inculcating in the students,
effective reading and writing skills.
Course Objectives:
The objectives of the course, Managerial Communication II aims to
develop communication strategies in different situations. While
doing so, special attention is given to develop business writing
ability by acquiring skills in objective or non-personal writing such as
business letters, memos, emails, status reports, business reports
and proposals. The focus is also on honing the oral presentation
skills while making business presentations.
Course Learning Outcomes (CLO):
Course Content:
The course would cover the following broad areas:
Effective communication strategy
Business Writing: E-mail, Memo, Letters, and Reports
Oral Presentation
Prescribed Text Book:
Lehman, C.M., DuFrene, D.D., Sinha, M. (2012), BCOM (2nd edition),
New Delhi: Cengage Learning.
Policy on Plagiarism:
Any student who indulges in plagiarism or in abetting the same by
giving his/her assignment to others will be severely punished. The
concerned faculty will decide the punishment on a case-to-case
basis. The punishment for those involved in plagiarism could be any
of these: a) valuation of zero; b) Negative marks; c) sub-grade.
1
2
Analytical Essay
Presentation
20%
30%
10th session
After 23rd session
Assessment of Learning
Programme Learning Goals- Learning Objectives Matrix
PL
G#
PLO
#
Addressed by
the Course
Yes
No
PLO
3D
PLG
4
PLO
4B
PLG
5
PLO
5B
Comprehend
the
linkages
between an enterprise's external
environment and its internal
forces and demonstrate the ability
to form a strategy and the steps
of its execution
Describe a context of ethical
dilemma and demonstrate the
ability to articulate the right
versus the wrong in the given
context
Demonstrate
the
ability
to
envision the possible negative
impact of a corporate decision and
suggest the correct decision(s) in
the context
Describe the issues pertaining to
leadership in a given context of an
enterprise
Demonstrate the ability to take
decisions as a leader of an
enterprise in a given context,
envision the consequence and
demonstrate the will to face the
consequences of the decision
taken
Session Plan
Sessio
n No.
1.
Session Title
Strategies of
Communicatio
n
Learning Objectives
2.
Strategies of
Effective
Writing
Develop communication
strategies in different
situations
Select appropriate message
to be delivered
Select appropriate form of
the message
Develop appropriate
communication strategy
before writing letter
Develop a professional,
reader-friendly style of
writing
Organize ideas coherently
and clearly while writing
Improve written work as a
result of practical writing
exercises
Write comprehensive and
well-structured letter
3.
Business
Letter
4.
Routine Letter
5.
Routine Letter
6.
Letter Writing
(Negative
message)
Method of
Learning
Case
discussion
Case
discussion
Writing
activity
Pre-class Activity
Read material: Communicate
Strategically
Read Case 1
Read Case 2
Writing
activity
Read Case 3
Writing
activity
Writing
activity
Writing
activity
Read Case 4
Read Case 5
Read Case 6
Session
Session Title
No.
7.
Letter Writing
(Negative
message)
8.
Letter Writing
(persuading)
9.
Memo Writing
Learning Objectives
10.
Analytical Essay
Writing
Method of
Learning
Writing activity
Pre-class Activity
Read Case 7
Read Case 8
Read Case 9
Session
Session Title
No.
11
E-mail Writing
Learning Objectives
12.
E-mail Writing
13.
Introduction to
Report Writing
14.
Introduction to
Status Reports
15.
Method of
Learning
PPT presentation
Case discussion
Writing activity
Case discussion
Writing activity
Discussion
Writing activity
Introduction to
Status Reports
status reports
Writing activity
16.
Executive
Summary
17.
Introduction to
Business
Proposals
Summarize a text
Write an executive
summary of a business
report
Understand the format
and layout of a proposal
Write business proposal
Session
No.
Session Title
18. 23.
Presenting
Project Reports
24.
Summarize
learning
Learning Objectives
Case discussion
Writing activity
Pre-class Activity
Read Case 10
Read Case 11
Read Case 12
Endorsed by : ___________________________
Read material:
Discussion
Executive Summary
Writing activity
Signature & Date:________________________
Read Case 13
Case Discussion
Writing activity
Method of
Learning
Oral Presentation
Pre-class Activity
Prepare for
presentation