Transcript of waf's business plan

Business Plan Presentation.

10.11.12 WAF's Waffle Co. -food retail company
-food products based on freshly made waffle breads
-quality and novelty that would yield to "branding" and a new "food culture"
-competitive price attractive to middle-to higher income earning market
-establish partnerships relevant to product marketing, R&D et al. WAF'S Waffles Company.
OPPORTUNITY ANALYSIS MARKETING STRATEGIES AND PLANNING OPERATIONS
& MANAGEMENT FINANCIALS REFER TO PDF FILES. FUNDING REQUEST: Mission.
Vision & Culture Mission
provide fresh, quality food products
create unique food and flavor combinations
give customers a new food experience
serve customers fast while maintaining the quality Vision
The company seeks to give each customer the best food experience Culture
Our culture as a company is deeply rooted on maintaining the integrity of our products. Our
people will learn to respect that our goal is more than to make business but to create an
unforgettable experience STRENGTHS THREATS WEAKNESSES OPPORTUNITIES SWOT
ECONOMIC SOCIAL PEST TECHNOLOGICAL POLITICAL 4 MARKETING P's
PRODUCT PRICE PROMOTION PLACE Market Trend Marketing Objectives Target Market
-storefront facing onto the main traffic area of a specific location
-the customers to be able to move across this premise, with an efficient flow
-four (4) to six (6) square meter space staff will follow a schedule of one hour before (opening)
and one hour after (closing) as the actual hours of operations each location would be provided:
waffle makers (4), toaster (1), mixer (1) and chiller (1) management goals increase visibility
equipment upgrade
increase profitability approximately Php 150,000 as start up initial inventory
1 month rent
equipment*
wages
security deposit*
legal and filing fees*
marketing 45,000 (30%)
15,000 (10%)
30,000(20%)
36,000(24%)
18,000(12%)
3,000 (2%)
3,000 (2%) each partner is to contribute
Php 37,500.00 or 25%. based on the monthly forecasted net profit of Php 5,004.79 ROI of each
partner will be achieved at approximately eleven to twelve months after the initial operations
PRODUCT & PRICING MATERIALS SOURCING
COST FLUCTATIONS
MARKET AWARENESS CROSS PRODUCT SELLING

FOOD CULTURE LIMITED COVERAGE

PRODUCT ALTERNATIVES
COST EFFECIENCY authentic Belgian waffle php 60.00 on-site flyers & free taste.
ENSOGO.PH BLOGGERS GROUND FLOOR. UNIVERSITY MALL create product awareness
establish customer base increase sales in time periods willing to pay money for good food
minimum to above minimum wage earners such as office employees and clerks, extending
further to commuters, mall goers and college students operational permits inflation
rate first grade ingredients
& food culture R&D COST INNOVATION SUMMARY: QTY per day 60 pieces (Waffles)
QTY per month (30 days) 1,800 pieces (Waffles)
Actual SRP PHP 60.00
FOOD COST% PHP 18.00 (30%)
Sales per day PHP 3,600.00
Sales per month PHP 108,000.00
FOOD COST % PHP 32,400.00 (30% of monthly sales) WAF'S WAFFLES! Co.
Income Statement (First Year Forecast)
Sales PHP 1,476,000.00
less Cost of Goods Sold 442,800.00
Gross Profit 1,033,200.00
less total Operating Expense 830,009.20
Net Income Before Taxes 203,190.80
less Taxes (22%) 44,701.98
Net Income PHP 158,488.82 WAF'S WAFFLES Co.
Income Statement (Monthly Forecast)
Sales PHP 108,000.00
less Cost of Goods Sold 32,400.00
Gross Profit 75,600.00
less total Operating Expense 69,183.60
Net Income Before Taxes 6,146.40
less Taxes (22%) 1,411.61
Net Income PHP 5,004.79 exit strategy partnerships and distribution
franchising
close out
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