Project by:

Bharat Khetan
Kapil Dhingra
Laksh Bhambhani
 Acknowledgement

We would like to thank our teacher

Ms Aastha Devan, without whose
guidance and motivation this could
not have been possible. Thank you
ma’am.
 Index

 Introduction
 Importance of the study
 Objectives of the study
 Findings and Analysis
 Conclusion
 References
 Introduction
Consultancy firms in India have been an
integral part of the corporate world for the
past many years. The trends in
management of the businesses today
have shown a quantum change, a change
which has been more profound in India
than anywhere in the world. It is true that
India has started losing indigenous
businesses and furthermore India is on the
doorstep of realizing the new trends in the
corporate sector such as outsourcing
major departments like tax planning and
IT itself.

There is a severe need for us, the business

students to understand what kind of
services exactly a consultancy firm
provides. To know better about the
precise kind of work a consultancy firm
does, and to alleviate that unstoppable
questioning from within, it dawned upon
us to work up our knowledge about a
simple question –
“What is a Consultancy Firm, and what
does it do?”

Consultancy firms, for us group members

was like a permanent question mark. They
were a band of companies providing
services so titanic in nature that it was
difficult to find answers so as to how they
manage their work. So we mutually
decided to decipher the puzzle of
management and working of a
consultancy firm.

We decided to research on one such firm,

and indisputably found our way to Price
Waterhouse Coopers. This firm holds an
undoubted top position in the global
markets.
 Importance
In simpler language, consultancy firms are
those organizations, which provide expert
advice in technical aspects of the
business.

We are business students who will be

recruited for internships and finally might
go in for placements. In this ever so
competitive world, we have to discover
our vision, and as it is rightly put ‘Blind
are better off than those who have no
vision’. To be better managers we have
to understand the needs of the
organization in which we will be working
for.

As experienced by all of us, and as is

written here before, the businesses today
are changing their orientation in a manner
where they prefer to outsource than
employ the best brains. This is both,
beneficial to those who have employed
the experts and to those who are using
the services of the consultancy firm.
Thus, to suite the needs of the
organization in which we go and work, we
will have to customize ourselves for them.
Seeing the needs of our organization, we
might have to work tomorrow in
synchronization with a consultancy firm,
or another scenario, we might just end up
being employed by a consultancy firm
itself. And that is why we feel that it is of
utmost importance for us to learn the
features, the working, the values and the
services of such consultancy firms.

Surely, it is an unarguable fact that

consultancy services are a boon to the
current state of businesses all over the
world and India is going through the
realization of this scenario. In the fast
growing ‘Corporate Jagat’, we need to
keep ourselves well versed with the new
emerging tactics of efficient management.
 Objective
Firstly, our objective was to learn what
kind of services PwC provides to its
costumers. Through this we will learn how
they have found answers to problems of
management. We found out that it catered
to as many as 7 facets of business which
are stated as below –
• Business Solutions
• Crisis Management
• Government Reforms and Institutional
Development
• Internal Audit Services
• Tax and Regulatory Services
• Technology Advisory Services
• Transactions
Then we will analyze the sectors of
businesses it has and it can provide to.
PwC has been managing for as much as
18 sectors in the corporate world

And we finally reached to what matters

most to us; the environment in which they
work, the ethics which they follow, the
common set of values they instill in their
work, the connected thinking they share
and the social responsibility they shoulder.

Thus, we took an overall outlook of how a

consultancy operates, what it can offer to
its costumers and, finally, how PwC is
different and how it maintains the high
standards and quality.
 Findings and
Analysis
Services offered:

a. Business Solutions
Within Business Solutions, PwC
accommodates the following subheads

 Finance Function Effectiveness

 Human Resource Management
 Supply Chain Management and
Operations Improvements
 E-Governance
 Sustainability
 Governance, Risk and Compliance
 IT Risk Management
 IT Effectiveness

 Finance Function Effectiveness

Financial Management is the wheel of

the cart. Any organization works on its
finances and assets. In today’s
dynamic business environment where
competitive cost pressure is the norm,
it is becoming increasingly important
for Finance Functions to demonstrate
their value-add skills to businesses and
identify the bottom line growth
opportunities.

Our outlook of how PwC works on

the problem?

They do a detailed diagnostic of the

existing processes controlling cost,
quality, efficiency, technology etc.
Then they identify if there is a
possibility of standardization. That is, if
each and every product is trustable
quality-wise and if that quality
production can be continued for a long
term. They check for improvement and
re-engineering, means they will check
for better technology, which may
further improve standardization and
cost efficiency. This course of action
can systemize the working and help
change factors affecting extraneous
outflows.
 Leads to Short term wins
Economies
Peak Load Balance, maximum
usage of new or existing
resources
Change in Organizational
Structure

Expansion in breadth of reporting, increase

in frequency of reporting

Leads to Frequency of Capture

Data Sources
Target performance levels
defined within time periods,
frequency of reporting leads to
squeezing more work into a
smaller period of time

The upper management is freed for solving

the bigger picture, that is, to focus on
business issues. ‘Excellence’ is the center
of operations. The firm should focus on the
main idea or goal

Leads to Enhanced Costumer Service

Specialist Skills
Improve decision Support
 Human Resource Management
‘Human Capital is the biggest asset of an
organization’, this is a well known and an
accepted fact worldwide. All organizations
need HR management because human is a
human and as thoughts and mind
processes are always changing, so are the
moods and the reactions to decisions and
policies. This will keep on posing newer
problems for the organization.

Our outlook of how PwC works on the

problem?

With a strong multi competency HR team,

PwC works closely with clients to offer
practical, multi-disciplinary approaches to
create the right environment. With tax,
legal, regulatory and assurance services
capabilities, PwC supports organizations
through all aspects of human resource
services, helping their clients to create
value for their businesses through people.

Leads to Organization Transformation

and Design
Talent Management
HR Function Effectiveness
 Advisory Outsourcing
Better management while a
talent crunch

 Supply Chain Management

The supply chain needs to be managed
well because that is how your product is
going to move out in the markets. To have
better supply chains, one needs to improve
flexibility in the chain. One might see
better opportunities to leverage his
business partner network.

Our outlook of how PwC works on the

problem?

End-to-End Supply Chain Reconfiguration

Supplier relationship restructuring
Inventory management
Inbound/outbound logistics management
The + and the – of outsourcing of
supply chain
Operational Planning

 e-Governance

In the age of everything going electronic, a

company can’t afford to stay in a ‘Jama
Khata’ style. With all these improvements,
organizations require governance in a
transparent manner on the electronic
media. Mostly governments require
governance over the lower divisions, thus,
we may perceive a level of government as
an organization itself.

Our outlook of how PwC works on the

problem?

The e-Governance Practice can provide

expert support and solutions. It combines
technology, capacity building and project
management skills to help resolve issues,
especially when government organizations
are facing problems with existing
processes or there is capacity shortage to
implement a project or when they have the
desire to increase efficiency.

Strategic Planning
To extract benefits from any e-Governance
initiative, it is imperative that the initiative
is part of a larger strategic plan of the
government and forms part of a larger
reform agenda.

Government Process Re-engineering

To optimize the benefits of e-Governance
initiative, PwC helps clients undertake and
 implement process improvements/process
re-engineering through proven approaches.

Project Structuring
Translating a well articulated vision of
success and sound strategy to a good and
bankable project is the essence of project
structuring. PwC helps structure projects
that clearly define measurable service
delivery outcomes

Program and Project Management

PwC provides hand-holding support during
the crucial stage of implementation. As a
part of project management, PwC
undertakes bid process management,
continual monitoring and mid-course
correction, issue escalation and resolution
during project implementation stage,
knowledge management etc.

 Sustainability

An organization may require expert advices

in the areas of corporate governance and
business ethics, environmental health and
safety management, social responsibility,
strategy and economics (climate change
and clean development mechanism),
responsible supply-chain management and
reporting and assurance of non-financial
information. This sub head also answers
the problems of environment friendliness.

Our outlook of how PwC works on the

problem?

It creates a sustainability report saying how

much time the business can sustain
without damaging external ecosystem and
internal working conditions with existing
provisions and technologies.
PwC does a diagnostic of the area and
comes out with better alternatives for the
organization and guarantees sustenance
for the long term
Transaction support; that is,
Environmental, health and safety audits

These were some of the business services

PwC offers. Apart from these, it gives the
organization, services related to IT. IT risk
management and IT effectiveness being
the instrumental services, PwC also
develops customized software if required
by the organization.

PwC finds solutions to all kinds of

managerial problems for running of the
businesses. From planning short term or
long term to solving staff coordination
problems, PwC is efficient at consulting
businesses with action plans to jumpstart
any small or big organizational plan.

b. Crisis Management

A highly competitive, volatile global

marketplace is a double-edged sword,
providing great opportunities for growth
while presenting abundant sources of risk.
Unpredictable and unwelcome events,
either internal or external, can negatively
impact even the most stable businesses. A
crisis can trigger serious problems,
including declining earnings, liquidity and
cash-flow shortfalls. Lack of confidence and
pressure from stakeholders, suppliers and
customers, as well as regulatory scrutiny,
demoralization of staff and reputation
damage are also major concerns. A
delayed or limited response to these issues
can be extremely damaging to the
business. The impetus and opportunities
for fraud are unfortunately increasing in
these times of great change while systems
struggle to cope and keep up with the
changes in the business itself. Corporate
crime poses a real and substantial threat to
the stability of any business.

Our outlook of how PwC works on the

problem?

PwC combines forensic accounting and

investigative skills to organizations that are
facing issues with financial and legal
implications, to help make intelligent and
informed decisions.
I. EthiCall is an independent toll free
telephone call-in service run by
PricewaterhouseCoopers designed to
assist organizations in detecting
fraud at an early stage
II. By performing review of the
companies with a view to analyze the
environment to identify and address
the risk of fraud, where necessary
III. Employee Training Programs are
designed and delivered for
comprehensive trainings on fraud
and related topics
IV. Internal Audit Services

d. Internal Audit Services

In the wake of some severe corporate
failures, expectations from Internal Audit
are changing, and there is a clear shift in
how organizations view their corporate
governance and control environment.
Share holders and audit committees are
taking active interest in the effectiveness
of Risk Management and Control Assurance
areas in their organization. Stakeholders
are increasingly demanding a higher
degree of transparency and ethical
behavior.

Consequently, organizations are

introducing risk-based internal audit plans,
which are designed to focus on critical
areas. Appropriate risk management
systems enable organizations to take
advantage of opportunities while
effectively managing the accompanying
business risks. Managing loss potential,
while consciously taking acceptable risks
directly enables the management to
provide fair returns on investment.

Today’s leading internal audit

organizations are no longer limited to
hazard avoidance and compliance. They
need to demonstrate their knowledge on
risk management, business process
improvement, which is a characteristic of a
consultant rather than a classical internal
auditor. Furthermore, internal auditors are
no longer required to focus solely on
financial audits. They increasingly need to
provide value adding support to
managements across all areas of operation
Our outlook of how PwC works on the
problem?
Internal Audit Services employs highly
skilled professionals, who can help solve
many of your common problems with the
right solutions.
PwC can help organizations improve their
quality and effectiveness of internal audit
process by:
I. Advising and assisting in the
development of internal audit and risk
management methodologies
II. Assessing whether the internal audit
function is delivering effectively to
stakeholders
III. Providing internal audit resourcing
solutions, including full outsourcing or
complementing in-house functions
with specialist skills or geographical
coverage
IV. Supporting internal audit functions
with software to enhance and support
their work
V. Training for internal auditors using our
extensive market and industry
knowledge
VI. Conducting internal by deploying
subject matter experts, who focus in
 industry-specific and technical risk
areas.

d. Tax and Regulatory Services

Taxation is an important aspect of
businesses. In India, each organization
needs extensive amount of tax planning. It
is an old saying ‘Your business to the
government should be what a wet fish is to
a naked hand’. In this corporate world, with
cut throat competition, and all-the-more
decreasing profit margins, there is a critical
 need for extensive and good quality tax
planning.
PwC’s tax services are driven by Industry
groups - FS (Financial Services), TICE
(Technology, Information & Communication
and Entertainment) and CIPS (Consumer
and Industrial Products and Services).

e. Technology Advisory
Services
As organizations face increasingly complex
problems in maintaining their competitive
edge in the face of various business
challenges, IT plays a key role as an
enabler in providing a holistic solution to
such complex problems.
Our outlook of how PwC works on the
problem?
• IT Effectiveness
 • IT Project and Program Management
• IT Cost and Value
• IT Governance
• IT Strategy
• IT Quality and Process Advisory
• IT Infrastructure and Network
Consultancy
• IT Architecture Optimization

• Operations
• ERP Advisory : SAP, Oracle Applications

and Microsoft Dynamics

• RFID Advisory

• Mobility Solutions

• SCM Package Advisory

• FFE
• Corporate Performance Measurement
and Management
• Corporate Reporting Solutions
• Treasury Solutions
• GRC
• Identity Management Solutions

• Compliance Solutions

• Technology and Data Services

• Tactical Development
 • Solutions around Services Oriented
Architecture (EAI and Web
Services)
• Knowledge Management

• Content Management

• Portal Advisory Solutions

• Business Intelligence
• Data Warehousing and Corporate

Reporting
• Business and Customer Analytics

• Outsourced Analytics

• Data Quality

• Data Mining

• Telecom Advisory Solutions

• Independent Verification and Validation
: Software Review and Testing
• Forensic Technology Services

f. Transaction

• The Transactions group (also known as

Financial Advisory Services (FAS)) in India
offers dedicated services across the deal
continuum including advisory on mergers,
acquisitions, divestitures, joint ventures,
spin-offs, strategic alliances and on
reaching out to global capital markets. We
work with organizations to manage change
in business through mergers and
acquisitions, developing the path to move
beyond the easy availability of capital to
using M&A to meet their customers' needs,
to attract the best talent in their industry,
to break through industry and functional
barriers, to redefine their industry, and to
emerge as a winner.

We can bring specialists to bear on any

deal problem anywhere. We can form and
lead a multi-disciplinary and multinational
team to meet specific needs of the clients.
We have a global perspective, world-wide
service delivery capability and a proven
track record in meeting the highest client
expectations and standards of excellence.
Using cross-functional teams and personnel
who are sector specialists, we bring
together all the relevant expertise from
across the firm, to our work.

Amongst deal advisers we are uniquely

positioned to focus on the longer-term
 return from each deal because our services
span the entire deal spectrum from
acquisition strategy evaluation to post-
acquisition integration. We act as deal
managers helping clients get deals done
faster, with less disruption and at a more
attractive price.

Deal Planning and Identification:

• No access due diligence
• Vendor assistance
• Pre-divestment reviews
• Corporate Finance & Investment Banking
Activities
•

Deal Evaluation and Excecution:

• Financial Due Diligence
• Negotiation / Bid Support
• Market Due Diligence
• Valuation Advisory
• Making Deals Successful:
• Post Deal Services
• Valuation & Strategy Services
• Project & Carbon Finance Activities
•

Harvesting Deals:
• Corporate Finance & Investment Banking
Activities
• Assisting Clients list securities overseas
(Global Capital Markets Group)
•

Have you ever lost a deal your company

really needed, or closed a deal that didn’t
deliver the value anticipated? The Financial
Advisory Services Team offers a field-
proven, globally consistent deal process
that helps companies bid smarter, close
faster and realize benefits sooner. In a
survey of recent deals, our clients credited
our process with reducing the purchase
price of acquisitions or increasing the price
of divestitures by 5% and—in a third of all
cases—by considerably more. We can help
you at every step along the deal process.

Mergers, acquisitions and raising capital

are among the most important—and most
risk-laden—corporate activities.
PricewaterhouseCoopers’ Financial
Advisory Services Team offers a field-
proven, globally consistent, controlled deal
process that helps companies minimize the
risks associated with buying or selling a
business, entering an alliance or raising
capital. Our diligence in uncovering the
realities of a business makes it easier for
companies to do the right deals, avoid the
wrong ones, and stem value leakage after
the deal closes.
 WHAT MAKES IT SO
SPECIAL?
ETHICS AND BUSINESS
CONDUCT
PricewaterhouseCoopers (“PwC”) is one of
the world’s pre-eminent professional
services organisations. As professional
advisers we help our clients solve complex
business problems and aim to enhance
their ability to build value, manage risk
and improve performance. As business
advisors they play a significant role in the
operation of the world’s capital markets.
Their services add value by helping to
improve transparency, trust and
consistency of business processes. In
order to succe they emphasise on growth
and development, both as individuals and
as a business. The core values of
Excellence, Teamwork and Leadership
help them to achieve this growth.
While they conduct their business within
the framework of applicable professional
standards, laws, regulations and internal
policies, they also acknowledge that these
standards, laws, regulations and policies
do not govern all types of behaviour. As a
result, they also have a Code of conduct
for all PwC people and firms. This Code is
based on their values and it takes them to
the next level - demonstrating their values
in action. The Code also provides a frame
of reference for PwC firms to establish
more specific supplements to address
territorial issues.

Everyone at PwC has an obligation to

know and understand not only the
guidelines contained in the Code, but also
the values on which they are based.
Knowing and understanding are not
enough. They also have an obligation to
comply with the letter and spirit of this
Code and to help others do the same. As
individuals they are encouraged to raise
any issues and concerns through
appropriate channels.

While the Code provides a broad range of

guidance about the standards of integrity
and business conduct, no code can
address every situation that individuals
are likely to encounter. As a result, this
Code is not a substitute for their
responsibility and accountability to
exercise good judgment and obtain
guidance on proper business conduct.
They are encouraged to seek additional
guidance and support from those
designated as responsible for business
conduct matters. The strength in their
organisation is the strength in their
collective knowledge and the sharing of
that knowledge and experience
They conduct their business within the
framework of applicable professional
standards, laws, regulations and internal
policies, and also acknowledge that these
standards, laws, regulations and policies
do not govern all types of behaviour.
As a result, they also have a Code of
Conduct for all PwC people and firms. This
Code is based on their values and it takes
them to the next level – demonstrating
their values in action. The Code also
provides a frame of reference for PwC
firms to establish more specific
supplements to address territorial issues
SOCIAL RESPONSIBILITY
At PricewaterhouseCoopers it is know that
it takes more than rhetoric and good
intentions to make the world a better
place. It takes a sustained commitment to
the world in which we live and do
business. And this is done by being
actively involved in the diverse
communities and societies that make up
today’s world.

Collectively, we can make a difference in

the world, that is why “Global
communities” was created. Through its
networks they share local knowledge to
develop global solutions. Just as we they
to build and maintain public trust through
the work they do for their clients, they
also try to demonstrate the breadth and
depth of their commitment to
communities across the globe through
many programmes and initiatives.

Our obligation as business leaders is to leave the world

better than we found it.”
— Sam DiPiazza,
CEO PricewaterhouseCoopers
 References
http://www.pwc.com
Thank you