WORLD LUNG CANCER DAY 2015

HONOR, UNITE, INSPIRE

AUGUST 1, 2015

AMPLIFICATION TOOLKIT

Overview
FIRS created a toolkit designed to support awareness and amplification for
World Lung Cancer Day on August 1, 2015. Under the theme of World Lung
Cancer Day 2015: Honor, Unite, Inspire, the toolkit served to support a proactive
campaign leveraging multiple channels of distribution, including media, social
media and internal communications.
A content hub offering valuable resources FIRS members and other publics was
created: www.chestnet.org/WLCD.

Core Messaging
As part of World Lung Cancer Day on August 1, the Forum of International Respiratory
Societies and its members, aimed to raise awareness about the global impact of lung cancer
through the new campaign World Lung Cancer Day 2015: Honor, Unite, Inspire.
Risks beyond smoking

A history of cancer in another part of the body.

Lung cancer risk increases with age.

Family history: If one of your parents or siblings has had lung cancer, your risk of developing lung
cancer may be increased.

Radon, asbestos, arsenic, beryllium, and uranium have all been linked to lung cancer. Anyone who has
worked with these substances may be at increased risk of developing lung cancer.

Testing and Diagnosis

Screenings and tests that may be used to look for lung cancer include chest X-rays, CT scans, PET
scans, sputum tests, bronchoscopy, endobronchial ultrasound, and biopsies. If you are a current or
former smoker and over age 55, you may be a candidate for a low-dose CT scan screening that can
offer early detection of lung cancer, potentially at its earliest stages.

Campaign Statistics
GENERAL (According to World Health Organization, International Agency for Research on Cancer)

Lung cancer is one of the most common cancers worldwide for decades, accounting for 1.8 million new cases in 2012, and is
responsible for nearly one in five cancer deaths (1.59 million deaths, 19.4% of the total).

Because of its high fatality and the relative lack of variability in survival in different world regions, the geographical patterns in
mortality closely follow those in incidence. About 58 percent of lung cancer cases occurred in less developed countries.

Lung cancer claims more lives yearly than breast, colon, and prostate cancers combined.

Tobacco use is a key risk factor for cancer causing an estimated 70 percent of global lung cancer deaths.

The highest incidence of lung cancer was in Northern America and Europe; and the lowest incidence in Africa and, Latin
America and Caribbean.

MEN

The disease remains as the most common cancer in men worldwide (1.2 million, 16.7% of the total) with the highest estimated
age-standardized incidence rates in Central and Eastern Europe (53.5 per 100,000) and Eastern Asia (50.4 per 100,000).

Notably low incidence rates are observed in Middle and Western Africa (2.0 and 1.7 per 100,000 respectively).

WOMEN

More women die of lung cancer than breast, ovarian, and uterine cancers combined.

In women, the incidence rates are generally lower and the geographical pattern is a little different, mainly reflecting different
historical exposure to tobacco smoking.

The highest estimated rates are in Northern America (33.8) and Northern Europe (23.7) with a relatively high rate in Eastern
Asia (19.2) and the lowest rates again in Western and Middle Africa (1.1 and 0.8 respectively).

Infograph

Sharable Social Media Postcards

Sharable Social Media Postcards

Sharable Social Media Postcards

KevinMD Blog Post

As a follow up to World Lung Cancer Day,

CHEST submitted a blog post to KevinMD on
the topic of lung cancer.

The Lancet

The Lancet also covered the FIRS World Lung

Cancer Day campaign.

WORLD LUNG CANCER DAY 2015

HONOR, UNITE, INSPIRE

AUGUST 1, 2015