INDEX.

The home of interior design for the Middle East

23 - 26 May 2016
DUBAI WORLD TRADE CENTRE

indexexhibition.com

inspiring
creative
original

INDEX is

design.
Dubai is swiftly gaining global recognition as the design capital of
the Middle East and is home to some of the worlds most iconic
architecture. Fast establishing itself alongside design cities such as
London, Paris and New York, many global suppliers of interiors and
furnishings are strategically coming to Dubai to capture new revenue
opportunities for their businesses in the GCC.
The GCC region is comprised of some of the worlds fastest
growing companies, wealthiest individuals and currently holds 4
out of the top 10 spots by GDP per capita. This coupled with the
GCC having a population larger than that of Canada or Spain, is
making Dubai and the MENA region a strategic priority for many
interior design businesses, retailers and architecture firms who are
looking to expand their market.

Dubai is now home to world-renowned interior brand

names including Fendi Casa, Ralph Lauren Home, Minotti,
Ligne Roset, Arteriors, Oscar De La Renta Home, Didier Ludot,
Assouline and Kravet. The city is also host to large retailers such
as Bloomingdales, Pottery Barn, Crate & Barrel and Harvey
Nichols to name but a few, and with retail malls still expanding,
the opportunities for furniture and furnishing suppliers and
buyers are almost endless.

INDEX itself has played a strategic role in shaping the design

landscape over the last 25 years, and continues to be a beacon for
design brands looking to enter the marketplace, strengthen their
market share and be seen by the largest design community in the
region. Add to this significant Government investment to the
sector, the development of the Dubai Design District and the
creation of the Dubai Design & Fashion Council - the future of
the Dubai design world is bright.

Architecture and design practices in the GCC are

benefiting from the $72bn construction market**,
where up to 12% of project budgets** (valued at
$7.98bn annually**) are directed towards interiors
and fit-out. This is giving rise to a mass influx of luxury,
boutique and high-end retailers across major GCC cities.

Source: Ventures 2015 GCC Construction & Fit-Out Report May 2015

**

INDEX 2016

Exhibitor: Aati

Architecture should
speak of its time and
place, but yearn for
timelessness.
Frank Gehry

INDEX 2015 was inaugurated by H.H. Sheikh Hamdan

bin Rashid Al Maktoum, Deputy Ruler of Dubai and the
Minister of Finance and Industry of the United Arab Emirates

Exhibitor: Endon Lighting

Exhibitor: Riflessi

Exhibitor: Castello Luxury Baths

INDEX 2016

Where design meets

business.
INDEX is the largest and longest running design event in the
Middle East and was launched at the beginning of Dubais design
revolution in 1990. Fast forward 25 years and INDEX has brought
together hundreds of thousands of visitors and exhibitors to
network, generate new business and bring iconic interiors to the
regions projects. INDEX is a heavyweight and no other event in the
region can match the power it has for generating business. In 2015
alone $2.9bn worth of business is expected to be generated as
a result of the 4 day event*.
As the home of design, INDEX provides companies from all over
the world an outlet to reach the most influential buyers and decision
makers from over 100* countries. The exhibition gives unparalleled
opportunities for businesses, including the chance to launch their
products in the Middle Eastern market or give further brand visibility
to a buying audience which may have previously been out of reach.
In 2015, INDEX was host to 726 leading suppliers of some of
the worlds most respected and recognised interiors brands;
including: Mackenzie Childs, Natuzzi, Aati, Edition Bougainville
and many more. This included 249 companies from countries
such as Brazil, Japan and Czech Republic who chose INDEX as
the event through which to introduce their business to the
MENA market for the first time.

INDEX offers suppliers the opportunity

to present their products across 12
design-led sectors, including:

Elements

ECO

NEW!

NEW!

TECHnology

DESIGN

NEW!

INDEX has become the ultimate

sourcing platform for design,
interior and retail buyers providing over 33,000 sqm of
interior design products in 2015.

*Source: 2015 INDEX Show Data

INDEX 2016

ARTISAN

OBJETS

FURNITURE

KITCHEN &
BATHROOM

LIGHTING

RETAIL

SLEEP

TEXTILES

NEW!

This is our 5th year exhibiting

at INDEX and it is always a very
successful show for us. We get
to meet key buyers from across
the entire Middle East region
and have the opportunity to
showcase our luxury custommade carpet designs to some
very influential decision
makers. It is very important
for us as we grow our brand
visibility amongst designers
and specifiers from across
the Gulf.
Olivier Charles, Owner, Edition Bougainville
Exhibitor: Edition Bougainville

INDEX attracts a huge array of country pavilions and in

2015 exhibitor participation spanned 50 countries including:
GERMANY
CANADA
MALAYSIA

United KingdoM
USA

ITALY

BRAZIL

JAPAN

SOUTH AFrica
TURKEY

PAKISTAN
PORTUGAL
SAUDI ARABIA

FRANCE
BELGIUM

EGYPT

Philippines

Czech Republic

INDEX 2016

The past, present and future of

design
in the Middle East.
Designers look to INDEX to connect and engage with the latest
trends, products and ideas. It is a trusted, flagship GCC event and
continues to be the exhibition of choice for those looking to source
solutions, products and inspiration across every facet of interior
design. Through the years, INDEX has attracted hundreds of
thousands of visitors from all over the world and more recently
the 25th anniversary edition was celebrated with 25,878* regional
and international members of the design community.

BUYERS CLUB

The Design Buyers Club is an exclusive invitation only network

of 500 of the most influential design and architecture buyers
from the most influential A&D companies in the region.
Membership is reviewed annually and in 2015 members of
the Design Buyers Club included: AECOM, Stickman Design,
AEDAS Architects, Pallavi Dean Interiors, Woods Bagot,
Bishop Design, U + A Architects, Drawlink Group, Perkins
+ Will, Tangram Architects & Designers, Wilson Associates,
Kinnersley Kent Design and many more

This event represents

the best the Middle
East has to offer
in design. INDEX
is a must for all
design industry
professionals.
George Kahler, Founder,
Kahler Design
BUYERS CLUB

NEW!

The Retail Buyers Club is a new initiative through which high

profile members of the retail community will be invited to meet
with exhibitors at INDEX. Retailers that visited in 2015 include:
Crate & Barrel, Pottery Barn, Landmark Group, Pan Emirates,
Marina Home, IKEA, Home Centre and many more...
*

This figure includes unique visitors, re-visits, cross-overs and exhibitors

INDEX 2016

TOP 5 VISITORS BY

INDUSTRY

40%
24%
11%
6%
5%

DESIGN
CONSTRUCTION/
REAL ESTATE
RETAIL
FACILITY MANAGEMENT
LEISURE & TOURISM

TOP 5 VISITORS BY

BUSINESS ACTIVITY

Exhibitor: Samuele Mazza Outdoor Collection

INDEX is a great opportunity for

designers to come together to
network and be exposed to the
latest products on the market
from around the world. As a
designer, Ive got the inside track
as to what the industry needs
and I encourage other designers
to attend. This year INDEX is
exhibiting companies from
over 50 countries, so its a
great way for designers to
extend their reach.

18%
14%
9%
6%
4%

INTERIOR DESIGN FIRM

AGENT, DISTRIBUTOR, SUPPLIER
ARCHITECTURE &
DESIGN PRACTICE
HOTEL & HOSPITALITY
RETAIL

Laila Al Yousuf, Young Interior Designer of the Year,

Perkins + Will
BRAND
AMBASSADOR

INDEX 2016

A CELEBRATION OF

design.
The latest edition of INDEX had 15 features in addition to a
full education programme provided at the INDEX Design Talks
Series brought to you by Aati. Created to help nurture new
ideas, each feature offers visitors a different viewpoint on design,
and to inspire visitors to produce new and exciting solutions
within their project portfolios.

REWARDING INNOVATION
MEIDA Awards and the Product Design Awards recognise the most
innovative and creative designs of the year. Reviewed by an international
panel of judges, the MEIDA Awards bring together over 300 members
of the design community to celebrate their achievements with a VIP
networking event at Atlantis, The Palm.

INSPIRING IMAGINATIONS
INDEX Design Talks is a 4-day conference programme designed
to educate and update designers on the latest trends, forecasts
and innovations. In 2015 the INDEX Design Talks brought to you by
Aati presented 23 sessions and featured 27 high-profile speakers
from around the world including: Milou Ket, Victoria Redshaw, Phil
Pond and Matteo Bianchi. Session subject streams included trends,
sustainability, retail, business management, architecture and project
management - presented over a series of seminars and panel
debates. The INDEX Design Talks brought to you by Aati
were attended by over 600 design professionals.

In 2015 more than 120 nominations were received from projects

around the region and entered into 18 award categories including,
Sustainable Project, Luxury Hotels & Resorts, Corporate Space,
Healthcare and Hospitality. Some of the winners from 2015 include
40 Kong, Jumeirah Emirates Towers, Al Khor Private Hospital, Eden
Beach Club and Shaqiq Bay Resort.

TREND SETTING
INDEX Trend Tour: Curated by an exclusive group of highprofile international interior designers (the INDEX Style
Guides) the Trend Tour is a VIP tour for key journalists to
see the most interesting and unique products on offer by
exhibitors before anyone else at the event.
8

INDEX 2016

Exhibitor: Bold Bespoke Design

DISCOVERING NEW ARTISTS

INDEX Artists Avenue: A popular area of the event for
upcoming artists and galleries to showcase their latest works
of art, including classical and contemporary artwork, sculpture
and photography.

DESIGN WITH A HEART

SURGE: In 2015 INDEX partnered with SURGE, a not-for-profit
organisation to showcase only recycled, upcycled, eco-friendly
designs and to promote their water charity. SURGE brings lifesustaining water and sanitation solutions to those in need
and raises awareness of the global water crisis and currently
has water, sanitation, and hygiene projects in 9 countries.
Live Art

Exhibitor: ABS Alpha Group

Exhibitor: Mis en Demeure

INDEX 2016

INDEX IN

NUMBERS.
VISITOR

VISITOR ATTENDANCE

PURCHASING POWER

BREAKDOWN

28,993*
60%

TOTAL
ATTENDANCE

of attending
visitors are either
a decision maker or
a purchaser/buyer

19,694
UNIQUE VISITORS

1,944
attending VIPs
& Design Buyers

This figure includes unique visitors, re-visits, cross-overs and exhibitors

INDEX 2016

of visitors have a
purchasing authority
in excess of $1m

of attending visitors
have a purchasing
authority in excess
of $100m

$2.9bn

On average each
visitor at INDEX spends

$72,000

EXHIBITING
COMPANIES

10

4%

is the value of orders

expected to be placed
in the next 12 months
as a result of INDEX 2015 during the 4 days onsite

726

24%

INDEX

MARKETING & BRAND VISIBILITY

INDEX employs a full 12 month global marketing campaign across
all key promotional channels to ensure you meet the people that
matter to your business, including:
Email, SMS, Radio, Print Advertising, Digital Marketing,
Telemarketing, Direct Mail, Public Relations and much more...
The 2015 INDEX marketing & PR campaign had a value in
excess of $2.5m and reached millions of architecture and design
professionals world-wide. INDEX featured in many high-profile
international and regional media publications including:

Exhibitor: Svad Dondi

INDEX partners with many respected publications, associations

and knowledge-providers including, but not limited to:

86%

of exhibitors are
satisfied with the
quality of visitors

113,093 447,345
73%

of exhibitors are
satisfied with the
quantity of visitors

WEBSITE VISITS

EMAILS SENT

12,212

21,661

DIRECT MAIL
INVITATIONS SENT

TELEMARKETING
CALLS

4,898,522
ADVERTISING CAMPAIGN REACH

224,314 13,710
71%

of exhibitors dont
exhibit at any
other show

SMS SENT

SOCIAL MEDIA LIKES

AND POSTS MADE

2,831,220
RADIO REACH

INDEX 2016

11

Exhibitor: Edition Bougainville

Exhibitor: Vanessa Mobilya

Exhibitor: Prime Selected Products

Exhibitor: Parla Design

Exhibitor: Talenti Outdoor Living

2016 Exhibition Stand Rates:

Regular space only:..........................................................................................$428 per sqm
Boulevard space only:...................................................................................$448 per sqm
Traditional shell scheme:...............................................................................$510 per sqm
Boulevard traditional shell scheme:........................................................$536 per sqm
Premium shell scheme:................................................................................. $561 per sqm
Boulevard premium shell scheme:......................................................... $577 per sqm
To book your space at INDEX 2016, please contact:
E: sales@indexexhibition.com
T: +971 4 445 3616
Organised by:
12

INDEX 2016