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History
By the 80's, Pampers had tken a giant lea in innovative dipers by nt only introducing value
packs wth dditinl diaper, {but} ls came up wth thin diapers tht cme wth absrbent gls.
Th weight f uch a diapr ws light nd it fturd a lethora f vtal attributes such as lastic
lg gathers fr a better fit, tbs that ould b refastened along wth the incluion of a softer linr
for a rash-free exerience for th baby.
Finally wth the arrival of the glrius 90's, Pamers tk a turn bout by rejeting the dea of
bulk dipers and came up with the Ultra Dr Thns diaper. These diapers were efficient n
absorbng misture and wetness right t the cor and wr dsignd t bsorb mre than ever.
The concept of tretch pnels was also introduced by Pamers as this gurntd that babies were
more at ease and enjoyed better comfort.
Pampers has involvd itself in a direct marketing program whereby relevnt ontent is mailed to
nw mm. These malngs include uful tuff suh as Pamers samples or Pampers Coupons.
Furthrmr, {P&G} hs been phenomenal n its fforts to provde relief to flood victims through
its Pamers brand. The "Spred a Smle" campaign provdes health check u, medicines, and ral
rhydration therapy to babies nd children living in the fld affected areas - ll this free of cot.
Pamper ha catgorically divided its ge group basd on Newborns (0-5 month), Baby {(6-12}
months), toddler (13-23 mnth) and preschool {(24+} month).