Erik Koral

PO Box 5881, Sherman Oaks, CA 91413-5881 | 310-714-7761 | erik@fanmanager.net

MARKETING SPECIALIST
Innovative 17-year digital marketing professional, fan engagement specialist, social media expert,
and decade long entrepreneur and business owner. Expertise in managing online and offline brand
ambassador programs for artists, events, and celebrities. Notable successes in; increasing ticket
sales, album sales, e-mail list numbers, social media numbers, impressions and fan club
subscriptions for over 110 clients. Recent successes in branding and PR campaigns.

AREAS OF EXPERTISE
Fan Engagement Strategy
Business Development
Press/Media Relations

Brand Ambassador Programs

Social Media Strategy
Brand Development

Project Management
CMS Web Management
Graphic Design/Printing

SKILLS
Expression Engine CMS, Wordpress CMS, Constant Contact, MailChimp, Exact Target, Google
Docs, Microsoft Word, PowerPoint, Excel, Adobe Photoshop, Facebook, Twitter, Instagram,
YouTube, Pinterest, Tumblr, LinkedIn, Periscope, and Snapchat

EXPERIENCE
President & Founder, Koral Marketing
8/14 to Present
Digital Marketing & Consulting Service
Created LGBT Friendly consulting service for businesses, marketing agencies and
entertainment brands.
Services include; digital marketing strategy, business development, booking, publicity,
branding, and social media management.
Clients include: Venus D Lite, The Boudoir, Tiny Horse Marketing, Driving is a Drag,
Revolution Interactive and Ronnie Larsen Productions.
In 18 months, created pop culture personality and widely recognized brand for drag
queen Erika Simone and her Uber service, Driving is a Drag. Increased social media
following for Erika to 20,000 people and secured over 40 news stories including: Forbes,
USA Today, Mashable, LA Weekly, OUT, LGBT Weekly, Frontiers, and Queerty.
Project manager for Tiny Horse Marketing client Dennis Rodman and Penny Marshall.
Business development for web, marketing and interactive agency in Los Angeles,
Revolution Interactive.
President & Founder, FanManager, LLC
3/05 to 4/14
Digital Marketing & Consulting Agency - Los Angeles, CA
Spearheaded digital marketing campaigns for over 110 bands/clients to help grow brand
equity with increased website traffic, e-mail list subscriptions, social media numbers, and
ticket and album sales. Clients include; Intel, The Michael Jackson Estate, CJ
Entertainment, Epic Records, Depeche Mode, Shakira, Black Eyed Peas, Will.i.am, The
Doors, Janis Joplin, Infected Mushroom, The Crystal Method, Victoria Justice, and more
Specialized in social media, online publicity, experiential marketing, fan clubs, contests,
viral marketing, community management, printing, and graphic design.
Created FanManager.net website with proprietary marketing technology that awards
points and prizes to passionate fans who promote artists, events, brands and other clients
online; cultivated email database of 110,000 brand ambassador representatives.
Recruited, hired, supervised, and motivated staff of four employees, three interns per
quarter, and other independent contractors.
Supervised budgets, payroll, general accounting, and P&L.
Featured in industry press such as Hypebot, Music Think Tank, and Billboard.

Vice President, Adprint Company

1/00 to 10/08
Printing Company Los Angeles, CA
Supervised day-to-day operations for printing company/broker 65 years in business.
Collaborated with studio executives at Columbia Pictures, New Line Cinema, Artisan
Entertainment, Fox Searchlight, and IMAX to create one-sheets, tickets for advance
movie screenings, POP displays, stickers, brochures, and other materials.
Handled accounts payable and receivable.
Managed all shipping and fulfillment of printing materials to clients.
Utilized Photoshop, Illustrator, Quark, In Design to create layouts and printed materials.
Chief Marketing Director, Particle
1/01 to 10/06
Popular National Jam Band - Los Angeles, CA
Led and developed 2500-member national street team program
Managed social media presence on Facebook, Myspace, Yahoo, and Twitter.
Organized meet & greet events, contests, and created national fan club.
Directed innovative physical marketing campaigns at major festivals such as Bonnaroo.

EDUCATION
UC Santa Cruz - BA Sociology
Chapman University

9/96 to 6/98
9/94 to 6/96

OTHER EDUCATION
UCLA Extension The Music Business Now
UCLA Extension TA position - The Music Business Now

Fall 2006
Spring/Fall 2007