Beruflich Dokumente
Kultur Dokumente
Unorganised retailing
sector at Delhi/NCR.
QUESTIONNAIR
1) AGE :
Less than 35
36 40
41 - 45
Above 45
2) GENDER :
Male
Female
3) EDUCATIONAL QUALIFICATION :
Metrics
HSC
Graduation
Post graduation
Professional
Any other please specify
4) OCCUPATION :
Student
Government Employees
Private Employees
Trade/ Business
Professional
Housewife/(Part time job)
Any other please specify
5) MONTHLY INCOME IN Rs. :
Less than Rs. 25,000
Less than 25,000 50,000
Above 50,000
6) FAMILY NATURE :
Joint
Nuclear
7) MARITAL STATUS :
Single
Married
8) NATURE OF RESIDENTIAL LOCATION :
Rural
Urban
Semi- urban
9) FAMILY LIFE CYCLE STAGE :
Bachelor
Married with dependent children
Married with independent children
Married with no children
Any other please specify
10)
SOURCES OF PURCHASES :
Organised Retailers
Unorganised Retailers
11)
12)
PURCHASE PREFERENCES UNDER THE UNORGANIZED
STORES :
Conventional Store
Neighbourhood Store
Any other please specify
13)
14)
15)
16)
ITEMS YOU DO NOT PURCHASE FROM UNORGANIZED
RETAILERS :
17)
Promotional Offers
Home Delivery
18)
RATE THEM IN ORDER OF IMPORTANCE THE VALUE FOR
MONEY, SATISFACTION OFFERED BY ORGANIZED Vs. UNORGANIZED
RETAILERS :
Food crockery and General __ 1__2__3__4__5__
Cloths Textile Fashion Accessories__ 1__2__3__4__5__
Durables and Mobiles__ 1__2__3__4__5__
Food Services__ 1__2__3__4__5__
Home Improvements__ 1__2__3__4__5__
Vegetable__ 1__2__3__4__5__
Stationery, Books, Music, Toys and Gifts__ 1__2__3__4__5__
Electronic appliances__ 1__2__3__4__5__
Packet food items__ 1__2__3__4__5__
Footwear__ 1__2__3__4__5__
19)
RATE THE ATTRIBUTES IN ORDER OF PREFRENCE WHILE
SHOPPING FROM ORGANIZED RETAILERS AND UNORGANISED
RETAILERS :
Price__ 1__2__3__4__5__
Quality__ 1__2__3__4__5__
Range__ 1__2__3__4__5__
Services__ 1__2__3__4__5__
Convenience__ 1__2__3__4__5__
Ambience__ 1__2__3__4__5__
Hygiene__ 1__2__3__4__5__
Credit Facility__ 1__2__3__4__5__
Personalized Service__ 1__2__3__4__5__
Location __ 1__2__3__4__5__
Promotional Offers and Discounts__ 1__2__3__4__5__
Home Delivery__ 1__2__3__4__5__
Information about the products__ 1__2__3__4__5__
Customer care and Complaint handling__ 1__2__3__4__5__
20)
ANY SUGGESTION TO ORGANIZED RETAILERS FOR IMPROVING
YOUR SHOPPING EXPERINCES :